 was we brought in Dr. Craig Farnsworth, a putt doctor, who's obviously a doctor, an eye doctor, but he also is a putting coach to some of the many major champions and some of the best golfers out there. And in the beginning, when we started to engage him, you know, we sent the glasses thinking he'd be the perfect guy to be able to balance these two aspects of it out for us. And in our first conversations, all he wanted to talk about was your eye, the eye.