 But really, I mean, we don't just want to sell you sunglasses. I mean, the reason we did engage the doctor and the reason, you know, we took a shot in the dark and he was receptive is because we wanted to educate people. We're not just saying these are golf sunglasses, which you will find on the market that say they're golf sunglasses, but they really can't explain why. And we want to teach you how to use them. You know, we want you to get the most out of the hour and know the benefit. And so if you do, it's great. You'll become loyal and that makes you happy. That makes us happy.