 I don't know if you've ever been involved in the naming of anything besides your children. Well, no, that's even to my point. Was it a piece of cake for you and your spouse to pick your kids' names and assign them a name? How dare you assign your child a name? There was all kinds of back and forth. What do you think about that? The same thing is true with a business, automobiles, medicine. Wow, are they getting ridiculous. Have you seen the pronunciations of the medicines that they're advertising on TV these days?