 There's a registration fee to register a purebred dog with them, so the incentive for them is there. The AKC's mission statement reads in part, and this is right off their website, the American Kennel Club is a not-for-profit organization dedicated to upholding the integrity of its registry, promoting the sport of purebred dogs, and breeding for type and function. Founded in 1884, the AKC and its affiliated organizations advocate for the purebred dog as a family companion, etc., etc.,