 Absolutely. We just had this conversation last week with a group of guys and they were talking about, man, if I buy maybe less like fruits and veggies, I get upset or frustrated. My wife throws away. We can't eat all that we get right at the wholesale marketplace. Right. Sam's Costco, something like that and all. And we talked about that's only going to save you pennies, maybe dollars in a given month. What are some of the bigger wins? Right. One of those things. Look at your monthly subscriptions.