 I mean, at any given day, any given time of the day, I could have three pairs in my pocket just from running around the office and not even realize that I had three pairs of sunglasses in my pocket, whereas the traditional glasses you're only going to have, maybe you could fit one pair in your pocket, but that's how convenient it is. So for golf specifically, you mentioned some of the things, you know, purple lens, like why would you use a purple lens? The other golf lens we use is violets.