 not a lot of groups agree. Ethan Lane, Vice President of Government Affairs with the National Cattlemen's Beef Association says it's a direct attack on producer profitability and creates a criteria that would deem any innovation or differentiation in the marketplace improper. Lane says those practices are central to how cattle producers around the country differentiate their products in the marketplace while deriving premiums and attempt to be profitable. He added that USDA is yet again undermining that and