 Amen. Amen. And that's brilliant. And so my second question is really out of order. I should have asked this one first because I think this is the order of what happens. What you've said impliedly, and this is the phrase we use around my kitchen table, is that you have to listen with the ears on your heart. You know, I sit in front of a microphone every day and a lot of people think it's about talking.