 I mean, any any look at the strategy this far out in a campaign would say you're crazy to be pitching to your base. And yet both campaigns. Well, I shouldn't say both campaigns because the Trump campaign now has shifted strategy to move into, you know, targets that are outside the normal. And the Biden campaign hasn't yet shifted the strategy. Look, I think Mike Tyson rules govern here. Everybody's got a plan until you get punched in the face.