 NCBA says that the rule is a direct attack on cattle producer profitability because it creates more criteria that makes the marketplace improper and will pay producers one low price regardless of quality. The Meat Institute says that the rule would set meat product back by decades because it will limit how livestock producers can market their animals to packers. However, the American Farm Bureau says that they appreciate the rule, but that they will very carefully review the rule. We'll be back with more after this.