 And then it just kind of feeds into itself and it encourages you to just become one of the worst versions that you could ever be of yourself. And then you see those videos and it's such a clever little, like you said, like a little zing. Yeah. That you're like, ha ha, that's funny. And before you know it, you're like laughing with them. You're sharing that post or whatever because you think it's so funny. And never thinking about the fact that you're bringing somebody else down, whether they are wrong or right. Yeah.