 that I wanted to have you on the show because it doesn't just stay the same thing. And you mentioned foot joy and foot joy makes a decent shoe, but you know, the wearability is different than Duca and what makes Duca the, the must have from a consumer standpoint. I think a must have is that, you know, you look at other companies and other companies all, you know, we all make great products, but what makes our product exceptional is,