 during conversations with parents about, you know, hey, that's actually not the monster we're fighting anymore. It's not that it never happens that a stranger smashes your kids, but it is significantly more likely that the monster you're fighting is inside the cell phone when your kid's sitting alone in their bedroom doing who knows what and talking to who knows who on the cell phone. And I was trying to explain that to him and it was really a moment of realization for a lot of parents. And I think that's