 And the reason why they had that kind of bold, kind of catchy tagline is because that's the thing, especially in Montana, we're all kind of Norwegian nice, is how I like to joke, is that, like, we never want to ask uncomfortable questions or, you know, we just want to be too nice to people. Well, if there's people that you think might be suicidal or at risk of suicide, you've got to just F and ask the question. That's right.