 And then Glenn Beck shows up, finally, after being on CNN for how many years, decides he's going to be the messianic figure for the 9-12 project, which was clearly a jab at the 9-11 movement. That guy's a snake. But anyway, that's a whole other conversation. We can certainly talk about that another time. But going back into, flash forward now to 2017, the algorithmic shift, we suspected something was happening.