 you know, the color scheme. I think maybe before I started the company, it might have been too European or too bright and bold. And I think we did a really good job of capturing what the Americans, especially the men, wanted on that side. Yeah, I think that's made a huge difference. Ryan, it's been a pleasure to have you on the show. Ryan Leahy of Duca del Cosma. Check them out. Fantastic shoes. Right to the bottom of the hour. We'll be back.