 But a lot of these younger guys came in and were like, woohoo, man, we're going to make some money. So they did. They went in and they got more and more controlled. And to the point that a lot of them, we just can't go that way. We're not doing it. We're going to cover. We're going to say even a little bit. Boom, they cancel you, deplatform you, demonetize you.