 When video would hit the internet, I'd go, we're starting Freedom's Phoenix. We already had the concept back, you know, five years before or more. And, oh, that'll never happen. Bandwidth, you dumb kid, you don't know anything about whatever. And I'm going, yeah, yeah, yeah, yeah. Well, when it happens, we're going to do it. In 05, YouTube started. I go, here we go. That's when we started it. Because we knew we were going to be able to compete with the narrative.