 Well, that makes you the leader of the pack. Now, the company is about two decades old, and even though you haven't been working there that long, obviously, you must have learned a lot of things along the way. So you're working at golf courses and such. You're seeing the pro shops, and you're seeing the different club mentality and things like that. How does that come together for you? You know, I think it's just, you know, our shoes –