 It's happenstantial listening. So people jump into a car. They're with grandma. They're with grandpa. They're with their parents. They're in a rental car. They're borrowing a friend's car. And they hear AFR. They hear a discussion about the debates. And perhaps they think, okay, this guy's got an interesting take on this. I'll listen. And then that person happens to mention God Almighty and God's view of the top story and the weight of sin. God's word never returns void.