 getting them in as many people's hands as possible, great. That's the angle we want to try to take and build this the right way organically over time. We don't want to put the company at any risk by overextending ourselves and going into big retail stores right off the bat and those types of things. We want to really set the foundation for the brand and who we are and what we stand for and quality customer service and experience. And I mentioned education at the back half of the first segment.