 Well, the reason that this, well, it's this relativistic way of thinking that, you know, it's true for you, not for me. Hashtag my truth, you know, all those kinds of things. And so 65% of young people walk away from the truth saying it's true for mom and dad, but it's not true for me. And so it's this relativistic way of thinking. And as a student of ideas, of course, I'm looking at how did that get started? And really that way of thinking started about 300 years ago with one of those dead German philosophers that rules the world from the grave. Mm-hmm.