 Supported by them. They were encouraging to build this audience, to get the people in. But I don't know how or when, but we certainly saw it in 2009, right after the 2008 presidential cycle. And I've been an activist since the late 80s and how media works and, you know, and mainstream media and on local radio stations. I know how they do it. It's through advertising and sponsors and, you know, public service announcement money that the stations get there. Whatever they want, they're going to get.