 That's true. And there's also the question of the truth that isn't told. And we're learning more and more that people can mislead you without lying to you. And it's hard to wrap your head around that at first, you know, but it's quite possible to mislead people by saying things that are absolutely true, but not telling them the other half of the story, the other side of the coin, the counter argument or so forth. And it's actually much more powerful, I think, to do that. You can manipulate people over a longer term by giving them little bits of doctored truth instead of the whole story.