 You know, motivation, where do you get your ideas from? So it's very, you know, it's really the whole process of how our shoes are made, I think, is, again, something that stands out differently from other companies. So you just touched on something about where the designs come from. In your conversations with him specifically, what did you gather? I think what he tries to do is he tries to always be ahead of the curve. So he sees something that he knows is going to –