 So this is what we saw was the mechanism by which they were going to be doing this stuff. And using big tech and platforming and anyone that would oppose their narrative, they'd offer them a bunch of money. They'd get them in. They'd get them on the tit. They want to make sure that you were kind of getting comfortable with your money. And then they go, oh, you're saying it wrong. The audience that you built around whatever is not the narrative that we want. You want to continue that way.