 And I want to point out that that NFL number of nine teams that might have changed a little bit because it was 10 teams and then it was nine teams. And it's nonetheless, the fact that any teams are holding out now is kind of impressive given the pressure we've seen. And maybe as you kind of alluded to, some of them learned from the overboard wokeness we've seen the last couple of years that maybe don't go that far and you won't be canceled. But the fact that some teams have just fully embraced it is,