 But Baldivino, who you met at the show, was the original founder of the company, and he's still our lead designer. So it's, you know, where he gets his, I guess you could say, his motivation from or his ideas from is he goes to the Italian fairs every year and kind of scopes out, like, the new hot trends, the hot colors, and then he comes back and designs the shoes that way. I asked him. I was very intrigued by how, like, where do you get your –