 Getting these into people's hands, what we know is once people put these on and they see the clarity we're talking about, they fall in love, and then it's this cool factor that they can show their friends that they can actually open them up and it fits in their pocket. The applications go into a sporting event, you know, in the daytime or a concert. It gets dark. Where am I going to put my glasses? Am I going to lose them or break them? You'll never worry about that again. So you think about those things, getting the social proof,