 And you get a Goober number because when you send me a text message, the last four digits of your phone number become your Goober number. That's when I say Goober number 2189 texted me and said, Michael, you have used the term retail politics frequently, but I have no idea what that means. Could you take a few minutes online and explain it to us today? Thank you, because Google has not helped. Well, there's a lesson to be learned in that right there.