 older millennials, Gen Xers, baby boomers, they might not realize just how much control that they have over their feed. And when I say feed, it's just when you open up your social media app, whatever one you're using, that's what you're seeing. You have so much control over that. You might be like, man, I don't understand why I keep seeing this thing. Usually, whatever you're using will have some sort of control, like Cedric pointed out. An algorithm. An algorithm kind of thing where it's like, hey, I don't want to see this. You click