 leading with values and I don't know why we'd be putting this much work into it. So, um, we, you know, our tagline for the festival is to come connect with good folks and celebrate rural Montana. And it's really important for us to be just to be our genuine selves in, in white sulfur here in a, in a traditional ranching community. And, um, we're very ag forward. Obviously the festival is on a working cattle ranch and on the Jackson place. And, um, we just try to open our,