 is that our shoes are individually handmade. So there's a lot of attention to detail goes into each one of our shoes. You know, we're not mass produced on a line. We have people working with, like I said, the attention to detail is just so great. And it shows with a lot of our new shoes, like especially the DaVinci, where you look at it and you see the word Duca del Cosma written, you know, on our shoe in a very nice high-end way. So I think that's something that separates us.