 Yeah, I think it's a great question. And to your point earlier from the beginning, it's about longevity. We're a new brand, and we have an innovative product, which is a great start. But, you know, this world is different, the way people do business now and the way people sell and the comfortability of people online. And we know we have to establish ourselves and prove ourselves. And so, you know, for us, we felt like starting with the website, social media,