 That's the way he taught. When we were doing the 100th anniversary of the PGA Championship here in St. Louis, and it was at Belle Reve, my company was activating. So I was at Belle Reve every day. And so part of the program was taking people to play golf in the morning, go to Belle Reve in the afternoon, catch some of the best players in the world playing, and then go have a really great dinner. And I'm sitting at a table, and all of a sudden I get a tap on my shoulder, and it's Jim.