 Well, I think we've presented ourselves with some challenges here that could be very difficult to overcome because there is so much information flowing through the Internet, flowing through social media, that it's darn near impossible for anyone to think of staying on top of it. It's like drinking from a fire hose. And now you've got these AI tools that are no longer the exclusive province of very well-equipped people. Just about anybody can pop onto one of these websites and order up a deepfake.