 But I will tell you this, and again, maybe it's because I'm not a gamer, and maybe I'm just naive, but I was actually stunned. People were big mad when these rankings started coming out this week. The one that I saw, it seemed like it started with the stadium rankings, loudest stadiums, and people were legitimately angry, fighting, arguing, debating, whatever. So credit EA, because they have clearly gotten people fired up about this. Yeah, I mean, that's the thing.