 Let's put this all in context. About 80% of voters already know who they're going to vote for in the 2028 presidential election. Absolutely true. That's a great line. You're not going to vote for a Democrat. I'm not a swing voter. No. So that's 80% of the population. That's a great point. Next thing you have to be aware of, only 8% of voters talk politics on a daily basis.