 educational entertainment, enterprise, you know, talk radio. So I get it. I'm not naive to that. We'll go into it a little later in the show, the overuse of the term, you know, bombshell and all this stuff. I get it. I understand. Engagement farming and this stuff, grabbing people's attention is a business. We really sincerely, I mean this, do try to minimize that, but I'm not going to tell you we're not guilty of it, too, and we feel like we've got a really important story. Why the tee-up like that?