 Brazil meat consumption is up by a factor of four, Japan by a factor of five, and the average person in China is eating 16 times more meat than they were in the 1960s. You know, this just isn't going to happen. What are they concerned about, methane gas from the animals? Yeah, that's another one. Methane is a greenhouse gas, and we have about a billion cattle on the planet, about a billion and a half.