 And I think there's a reason why you've seen the NHL ratings on the uptick and probably the NBA moving the opposite direction. It's just, it's one of the most compelling competitions that we have in the world every year in any sport. Now we're grateful right now. You got the euros going on Copa America, but they're not every year. The Stanley cup, I think is the best trophy in sports. It's certainly the best trophy that's given out every year. And as much as there was,