 A very common response is, I want a financial professional that will pick up the phone when I call because I get their voicemail when the market is crashing. I even have clients that say, I want someone who is successful at what they do. No matter what answer I get from that question, I always get another question. What do you want your financial professional to do with your money? On this question, I usually get only one answer. I want it to grow. I want it to be safe.