 They belong to you. Discover the Up Phone from Unplugged. The Up Phone is unlike any other smartphone on the market. Do you want to protect your right to free speech, privacy, association? The Up Phone helps you assert your personal sovereignty. This is the ultimate privacy-focused smartphone engineered by our top cybersecurity experts headquartered in Israel. This smartphone is built for privacy and security from the ground up. It's not part of the Apple or Google mobile ecosystems.