 Yeah, you've got to have bargaining power. And they really haven't had it until this NIL money came along. I always laugh still. I don't know if you saw that ESPN thing about the Buffalo Bills dynasty and everything. They're losing dynasty, but, you know, going to four straight Super Bowls. So Jim Kelly, the quarterback, of course, came out of the U. He played at the University of Miami. He was drafted in the first round by the Buffalo Bills in that famous 83 draft with Elway Marino and that group. And...