 that we don't think of Bronny in this situation, on how much Bronny is being, I don't know if used is the right way in doing so, but it just seemed the ultimate goal. The memes and the pictures were out there that people had designed for months of him together, you know, with a young Bronny James and writing teammates and getting thousands upon thousands of retweets. That was, to your point, all designed by LeBron. Yes.