 And by the way, Netflix had to throw a little zinger there because this whole Kobayashi, or check that, apparently the whole Joey Chestnut issue revolved around the fact that he had, I think, signed an endorsement deal with Impossible Foods or one of the other plant-based. And so Nathan's hot dogs are, I think, all beef. And these hot dogs that they'll be using for the Chestnut versus Kobayashi on September 2nd will be all beef as well.