 But I hate that he's going to that level with it. But he deserves the money that he's asking for. He's very productive. You said your daughters are playing sports. And I just wonder, do you ever coach them about social media and sports and like, hey, just be careful? Because I feel like a lot of these athletes kind of grew up with it and never got proper training. And they're making some mistakes. And I mean, you saw the Chiefs guy.