 the temptation is incredibly strong to say, well, then, let's say all bets are off, you know, no rules. They're not fighting with rules, so we're not going to fight with rules. But historically, and certainly it's true now, too, that doesn't pay off. And the reason it doesn't pay off is you're betraying your own values. And again, in the end, it doesn't matter what the enemy is doing. You have to make sure that