 Our franchise, we've got to pack it all the time. And it's kind of like when, and again, with Harmon not here, I'll give a Chicago analogy. Do you remember when the Cubs were always on WGM and whatever it took to re-sign Mark Grace and Ryan Sandberg, even if they had nothing else, they could market Grace and Sandberg and this is what you're going to get on WGM games. The Clippers got a name.