 I feel like dark chocolate kind of can get a bad rap sometimes because it can seem bitter, or at least to me. I'm addicted to sugar. I will admit it right now. But it can seem so bitter, but this is not at all. Not at all. It's very, very smooth. Very delicious. Wow. And also, if you've only had Hershey's dark chocolate, you don't really have a good opinion on dark chocolate.