 From this perspective, when he turns 50, he'll be like, yeah, man, he had a stellar career. Yeah, and Rich, you just described Bismarck Key because as a kid, I'm like, that song is corny. And now, especially when he's passed on, I look, I'm like, man, even Jelly Roll's on stage singing Bismarck Key songs. I mean, legendary. You know, Bismarck Key, in his later days before he passed—