 This is the second year we've done it. It's not like maybe even the third. It's not like they've just started doing it, Arnie. This isn't something that's just breaking onto the scene. This is something they've been doing for a while. And, again, I don't think it's going anywhere. I think it makes the game a little bit more entertaining. I mean, hell, I'll take anything over listening to Carl Ravitch on Sunday Night Baseball. But I'll...