 that people want to hear. They want to hear the announcement of the teams and the picks. It's a big, no matter if you've heard of the players or not, when you hear that, and you look and the commissioner speaks with the 15th pick in the NBA draft, you don't know what it's going to be. And even though you know it's somebody that you're not going to hear of, maybe there's a trade, but you sit there and go, what is it? It's drama. It's the one thing that will always get you to turn to stop what you're doing. Oh, the pick is in. I want to see what this pick is. No one talks over the pick. No one's going to, and they miss.