 And that means appointment setting. That means you've got to go back to the, okay, game starts at 7. I've got to be ready for the game. Diehard sports fans are going to be there. And I think with NFL, definitely there's still a very strong base for that. But I do believe our sensibilities are changing. And I think even professional sports recognizes that too because look at how many different games throughout the week that you have and all the different platforms now that the games are on.