 there was an opportunity for not only just to pay $70 a month, there was even a proposal of doing an NCAA tournament type of Sunday where you would use six or seven different channels to air all the games at 1 o'clock Eastern time. True TV, baby, true TV. Yeah, you could. It's Titans and Jaguars. So those were the options that I thought that the consumer – it's kind of like the point-counterpoint. You guys are all on the side of the NFL –