 that I am doing a job now that somebody else did in a previous generation, and someday I will be kicked out of this job and somebody else will have the job. That's the way of the world, right? You pass the baton to the next generation. But with this, you don't have to pass the baton. And the other thing, the Komodo dragon in the room is for media companies, not that media companies would ever do this, it saves a lot of money.