 Oh, that's interesting. So you imagine a future where we will see QR codes on products instead of that standard line-looking barcode? I think it's going to be a long time before the UPC barcode maybe disappears. But I think increasingly, certainly starting in 2027, you're going to see a lot more products with a QR code and a UPC barcode together on the product. But over time, for some brand owners, they're eager to pick up the space on the package and just have a QR code in the future.