 That's it's it's real. And it's and then, like I said, you start hearing some of the the offers. And I don't want to throw anybody under the bus, but like the numbers were rampant everywhere and start thinking about, OK, you're a kid and you're trying to figure out where to go. And you've got schools offering signing bonuses that are upwards of hundreds of thousands of dollars on top of an annual NIL bonus.