 But over the years, it sort of became only for the very rich or the people who were worthy enough to have an astrologer. And then somehow it took a weird vibe, and it became almost like the equivalent of a fortune cookie. Because every time you open up your email, there's your astrology for the day. And it's always wonderful, too, because if it's really bad, you're not going to read it anymore. You know, so it just made it look so commercial, right?