 When a new star comes in the league, remember when Wemby came in last year? You know, the LeBron, they were like so excited. Yeah, yeah. I mean, they were openly, they were like thinking, well, you know, is his star going to be a threat to me or anything like that? I mean, you don't do that. Yeah. You want your sport, you want your league to thrive. The idea that it gets bigger and better is actually...