 After the Mets won again, now they swept the Yankees. It's awesome. They put out a picture to help celebrate Grimace's birthday. A video. A video of Grimace like in Times Square staring up at the Empire State Building, which is purple for the Mets and for Grimace because the Mets won the Subway Series with the Yankees. How much do you think that cost? Oh, they put different colors up there all the time. Yeah, yeah, yeah. It doesn't matter. But commercial tie-in?