 So as you go to various websites, they go, oh, that's what he likes, that's what she likes. Your news feed now will reflect that unless you say, I'm going to go look at CNN and Politico and Huffington Post and others. You go, well, those people are crazy. I don't want to look at that. How would you know if what you believe to be true is actually true if you don't subject it to a test?