 I have Dr. Ashley Lucas from PhD Weight Loss and Nutrition here with me today. You know, Dr. Ashley, my only regret is that I didn't start PhD sooner. Mike, I remember the day like it was yesterday when you decided it was time to make a change. You were here in South Carolina for the protection of Annie, and we were sitting right here in this studio recording some copy. You looked at me and said, we need to talk. I have to make a change.