 You know, these people that are winning fantasy football leagues, it's not easy. Like, it's competitive. Fans are smarter than ever. You can go ask people in the DraftKings business and those kind of businesses that the sports better is smarter than he's ever been, and he's getting smarter. Except when it comes to quarterbacks and saying, pay two of the bag and pay that the bag. You are immediately eliminated, immediately eliminated, if you look at our last 12 years, from Super Bowl conversations.