 We knew that back in the 80s when marketing really started to take off. That's sex sells. And you'd have a girl in a bikini leaning over a nice, fancy car. Well, nowadays, that's been monopolized by everybody. Everybody gets a chance to sell sex. You've got things like OnlyFans where anybody could be their own porn star and producer. So all these things are just showing the decline of morality in our nation, which every single great nation...