 I think that's a really smart analysis, Ari. And I know this is hard for you to believe because you watch this program, you watch Hannity or whatever, you watch Bannon. And we see the Biden trip ups all the time on our social media. There are tens of millions of people that are cloistered away from conservative media that tuned in last night. We're still waiting for ratings numbers, but I bet it's huge. And then in addition, the clips. So Ari, help me understand this.