 where they say, well, you respect the way that I want to be identified, and it doesn't mean I'm not encroaching on you, I'm not imposing anything on you, but just respect me when you're talking about me. What is it to you? What's the big deal? I have a certain word that I prefer, and why can't you just use that word? No big deal, right? And they start that way. They start by asking. And then we graduate very quickly to telling.