 And his decision, okay, he may like it or not like it, but that was what the identity of the team was. And he'll find every quasi-American that you've ever heard of who's living in Norway, whose grandfather was, yeah, whatever. But the bigger part of it for me is this, is that, and again, this is away from the gimmicks and away from the strategy and away from what Burlick does, doesn't do, but...