 Well, and back in the day, you know, that you would travel by car, you better pack some sandwiches. A lot of them. McDonald's had one location. That's a great point, yeah. And so you look at it, the convenience, I don't complain. I'm amazed how they're able to run those businesses and do everything that they do and how they're able to handle all of that. But then what seems to me the most basic communication with your customer you can't do is,