 Yet, do they really mean that fans want more football? Because if they did, then the NFL would be like, here you go, here's more. And it appears that they're giving you more by going to Brazil and playing a Friday night opening game and a Black Friday game for, what, the second or third straight year that we've had that on Amazon. So it looks like you're getting all these options. And now Thursday night football for the last, you know, how many years has been every week of the season?