 that if the New York Jets make a run in the playoffs, they're not going to capture a lot of attention, and not just from people who are in the New York market. This is kind of a team that clearly has a national following, and certainly a big one in New York, the number one media market. And let's not, of course, forget their, believe it or not, 81-year-old erstwhile Super Bowl champ quarterback, Joe Namath, will be lurking, and that in itself might be worth the price of admission.