 I'm Chad Robinson with Your Money Now. Shares of General Mills fell 4% in early trading today. The drop comes on the heels of the consumer food company's fiscal fourth quarter revenue falling short of projections. The parent of brand staples such as Cheerios and Betty Crocker reported a net income of $558 million, or 98 cents a share, which is 5 cents off from the share price during the same period last year.