 The inventory will feature a range of unbranded items, many priced under $20, and it will include beauty products, workout gear, clothing, and more. Shares of H&M plunged more than 14% after the company reported a smaller than expected increase in second quarter profits and cast doubt over its June sales and full-year profit margin target. Operating profits for the period between March and May came in at $672 million, which is below the $690 million analysts had anticipated.