 Danny brought up the economics, which is a big part of it. WNBA and you could certain people where you argue they should make more. Well, the company they work for, it's not making money. I get it. But the Cowboys in the NFL, we always talk about how it's billions and billions of dollars and such a part of the ambiance of a stadium or part of the tradition are these beautiful, talented cheerleaders. And the fact that a nine billion dollar team like the Cowboys, that's just one of many.