 It's a great option for out-of-market fans, okay? Let's say you're from Detroit, but you live in Miami. You want to watch Lions games every week. Let's say you're from Miami, but you live in Las Vegas. You want to watch Dolphins games every week, right? Sports bars, restaurants, they participate. It helps, you know, bring in subscribers and customers. And until last season, DirecTV exclusively distributed the NFL Sony ticket in the United States.