 Right. So here's the thing. You were just telling me a guy came in and made a sizable purchase. I'm going to tell people this story because I think it means everything. He's been going to a different outlet. They can remain nameless. Doesn't matter. But he's been going to another outlet for years and years. He came to your place, bought more fireworks and spent half the money. That true story, right? This just happened.