 And ultimately, John, it's like I said earlier, you're the CFO. They're the CEOs. They get to make the final decision is either the individual or the couples. It's a great analogy. Yeah, I love that. And so it's a chance for people to just reach out and have a conversation because at the end of the day, that's what it's about. It's don't just kick the can down the road somewhat like other people do, but just open the book.