 Well, what I credit it to is maybe people don't sit there and watch the whole NBA draft, although I do know people who do. They kind of check out the news stories the next day and see if their person got chosen, when they got chosen, what kind of money they're going to be making. It's very well produced. It is. So the reason, like we started watching a few years ago. We didn't watch last night, but as I said, you'll see these young men that have worked so hard. The backstories are amazing. Yeah.