 that they knew they wanted, they just didn't know what it looked like. And, you know, being able to create something that's so simple, so easy to understand for people who don't do this on a daily basis. And I've looked at a lot of prospective clients' proposals from other advisors, and I can see why they're in our office because they're confusing. I mean, you know, they're 60, 70 pages long and a bunch of charts and graphs, and you could be here, you could be there, but there's no real plan. There's no plan on where you're going to get your income from.