 A lot of people set out to be great at this thing that they love, and then they wake up one day and realize that they've become a CEO. And that's real. You might be the best singer in the world, and all of a sudden you get a record deal, and you start touring, and you just want to sing songs. Well, you don't do that anymore. Now you employ 150 people that all make their livelihood based on your decisions every single year in touring. And it's a really strange thing, especially as kids become more and more successful. Social media influencers become more and more successful as kids.