 Well, that's not the point. Actually, that is the point. It's the Doug Gottlieb Show. Weekdays at 3 p.m. Eastern, 12 p.m. Pacific on Fox Sports Radio. Fox Sports Radio. Here we go. So how do you like it? The question is this. You like it like this? I'm strictly talking basketball. Or like this. Baseball tends to be, of all our sports, very much steeped in tradition. And what about this? Basically, the NFL has found ways to make money off of everything.