 Football, baseball, soccer, it doesn't matter what it is. You go into a game, you're actually doing research on the refs that are going to ref that game and how they call the game. And so that stuff matters. You talk about the human element. You go into a game where you said Angel Hernandez, he calls it how he wants to call it. There are some umps that, you know, they like to call the inside part of the play. There are some that...