 Absolutely. It's funny you mention that because I traditionally wasn't convinced that QR codes were going to be the way of the future back in the early 2010s. It was a lot of promotion and merchandising activity that I didn't necessarily think was very prevalent with shoppers. But you're right, a lot changed with COVID in the United States. But when you go outside of the United States and Asia and Europe, QR codes have been pretty prevalent and growing very rapidly. So I think now we're just catching up and