 As a way to drive down those prices, what you're going to do is instead of, like Canada, tax people so much so they get health care at this great deal, you're going to tax them so that milk goes down? Yes. Milk goes down and gas goes down. And I get everybody. Now, wait a minute. What's your focus on milk here if you want Grimace and all the fast food for the kids anyway? I just need Grimace. I just need Grimace standing next to me. It's like, okay, I got Grimace now.