 But I don't worry about J.J. Rudd. This is The Herd with Colin Cowherd. Wow. Weekdays at noon Eastern, 9 a.m. Pacific. Fox Sports Radio. Here we go. So how do you like it? The question is this. You like it like this? I'm strictly talking basketball. Or like this. Baseball tends to be a ball or sport very much steeped in tradition. And what about this? Basically, the NFL has found ways to make money off of everything.