 You know, it's funny you mention that. It's funny you mention that, Keith, because I see stuff pass on social media. You do as well, real fast. And sometimes I look at it and go, well, that... And I move on to the next thing. And then realize later, man, that was a big deal. I should have paid attention to that one. But it didn't strike me as credible. You know, some things are... So many weird things go on these days. Things don't strike me as credible that are real.