 It's got to be a couple of bucks. Oh, yeah, man, I'm sure. But it's also, hey, it's free publicity for people to come visit the Empire State Building. Really? It's Big Mac Day at the Empire State Building. Come on, man. They made it purple for Grimace last night. People are firing them off the fifth floor, the fifth story window. I'm going to see Walter Hobbs. He works at the Empire State Building. Intercom. Buddy the Elf right now is eating Big Macs dipped in syrup. Hey, you know what?