 Well, we work in the media, though. That was strict clickbait. That's when you work for somebody or you are, you know, like, I sent a tweet last year that got me some, ruffled some feathers, because I just, you know, when our rankings came out, I said, like, credibility over clicks. And thankfully, I work at a place where they don't. No one asks me to do that. No one asks me to, because...