 But, I mean, unfortunately, we have products of a public education system or a public indoctrination system, more appropriately, that it doesn't teach critical thinking skills. It doesn't develop within... Well, and the other problem, if I may dovetail on that, is simply this, is that there is so much flooded into the zone every day. Some of it's real. Some of it's fake. Some of it's kind of in the middle. Some of it's medium accurate. Some of it's totally accurate. Some of it's not accurate at all. But there's so much out there.