 Yeah. I mean, like I mean, so it happens and it's always happening. There's no way to, quote unquote, eradicate it because it happens in American business on the daily. It's just one of those things that we have to deal with. And look on for some reason on this side, people are having an issue with LeBron James and Bronnie doing it. I think a large part of it is because it's LeBron James. OK, let me zero in on our business.