 They've had so long to get this college football thing together because of the gap and the lawsuits and all of these things. It's just been taken from everybody. We haven't seen it on a modern platform. Like the, the juice we're all feeling for July 19th or July 16th, if you have the presale is absolutely wild. And the fact that there are people, I mean, in my social circle, there are people already hit me up saying, I'm taking the day off. Let's play the game all day. Like, that's just what's going to happen. And, and,