 So he writes a book called The Prince, where he advocates the ends justifies the means. The end of one prince controlling all of Italy is such a good end, because it'll stop this infighting, that any means necessary to get there is justified. Lie, cheat, steal. So if a prince conquers a city, the people in the city would hate him. But if this prince pays criminals to kill cows, burn barns, set things on fire, create panic, the people will cry out for help.