 Look, the NFL is king, right? I mean, they originally owned one day of the week. Now they own two days of the week. They damn near own any day of the week they're on. Just ask the NBA. And now they're venturing into Friday and Black Friday. And there will even be games on Wednesday this year because it's Christmas Day. And we're all here to watch it. But when you have a lawsuit of this nature and it's heard by a jury or their peers and they come up with this judgment,