 You know, I was thinking about this today. There was this great furniture company in New York growing up called Siemens, right? Really unfortunate name for a furniture company. S-I-E-M-E-N-S, right? I got it. Okay. And they were a big furniture company in the city. And growing up, you know, they used to have different commercials every day. And I'll never forget it was, I could still hear the guy's voice. It's one of those commercials where it's just one guy and there's no music or anything else. And it sounds like he's talking in a cavern.