 Many brands are already starting to implement QR codes on their products. Puma, Patagonia, Pepsi, Procter & Gamble, or even Coca-Cola. And by 2027, retailers have committed to be able to scan QR codes at checkout. What started out as a need for speed using the UPC barcode at checkout with GS1 standards has transformed into a need for real-time access about information related to the product.