 But it's not full of salt, so we just find that those are our best customers. And I tell you what, there's so much potential. As you mentioned, the beauty, the rolling terrain, the quality of courses, and just the lovely summer temperatures. We are just absolutely blessed to live in such a beautiful spot as northern Michigan. Yeah, and you really see the difference that these media blitzes make on just, say, the Gaylord area, right?