 When you're at the grocery store, let's say probably just the small town grocery stores would work, and hopefully you're living where there's a small town grocer. Like where we go is big, and it would be hard to get an answer because the people who work there are just working there. They don't know what the supply chain is. They don't know what's going on with the farming and everything else. But if you're like a small town grocer, and it's family-owned, been there for 30 years, ask them, what specifically is it that's making this happen?