 Now, the one thing, John, we know, and you've seen it over the years in retirement income planning with individuals and couples right here, you know, in our backyard and Ann Arbor and Celine and Canton and Dexter and Yves Solani. And the fact that is emotional reactions come into play when we're talking about retirement. I mean, it's hard not to. Money in general, right? We get emotional when we talk about money.