 You know, I can't disagree with you, Steve, and thank you for having me on the show this morning. It's a whole different buying experience. People come into our store, and our retention is extremely high because of everything. You know, we've got the TVs. You can barcode scan the items, over 800 items to choose from, all hand-selected. So what does that mean to you? You're going to buy it again. So quality level's high, price point's perfect, and family mom-and-pop service.