 J.J. Walker, William Shatner, even Martha Stewart's doing those commercials now. I guess they need money, too, so they've got to do that. So don't call Joe Namath. He's not going to answer the phone. Probably not. What they're talking about when they say, zero premium plan with free this, free that, free this, free that, is achievable by most people because those ads have to be approved by the government before they can even be put on television.