 It becomes more – nobody had really paid attention. Now all of a sudden there are people like, oh, I want to get a little bit to know about the WNBA. Maybe they'll get into the history books. Who's this Diana Taurasi? She's the all-time leading scorer. She played in 20 years. That's a remarkable run. It raises the profile of what she's accomplished in this league by having this lightning bolt of a star –