 Yeah, I have. What are some of the things that really come to mind when you look at technology? Your role here has been production manager. Really, I see you as the creative director in so many ways. Oh, thank you. Moving through creating the commercials for air beyond the simple production part, there's so much artistic creation in there. And I love that creative part that you've created and the technology that has evolved. What are some of the things that you've recognized as being powerful tools to save time?