 Well, whatever. Number one, it's the color. It's so bright red. It's like, what is going on with this hot dog here? And you think, what's the surprise? You bite into it, and it tastes just like any other hot dog, really, in my opinion, any other Frankfurter. I mean, there's a nice snap to it. That's what the snapper refers to. So, you know, it's a very unique thing out of the state of Maine. There aren't many restaurants that actually serve it, but tons of Mainers buy these things, you know, in the grocery stores. They use them Fourth of July, coincidentally. They would be cooking up probably millions of those hot dogs all around the state, I'm guessing.