 We didn't want to lie to a room full of five-year-olds, but we also didn't want to reveal all. Because while they believed in magic, the beauty of their excitement and awe was itself a kind of magic. And for that one day, we believed in it too. I hope the kids at that party, who are now 27 years old and are brand influencers and day traders, aren't listening. But here's how we did it. Let's say it was my turn to pick a kid, and I picked Luke. I would casually say something like, Listen up, kids, everyone.