 for these vacations. 60% of the US population is within a six hour drive to one of the many ports of call. So from a consumer standpoint, you remove the airline expense. That's a big deal. People like value. 27% of cruisers over the past two years, never done it before, according to the Cruise Line Industry Association. On today's 4th of July holiday watch list, retailers are open. They're hoping you're going to shop.