 sure obviously uh what i have been doing around executive coaching with performance science is not always what i had been doing and if we go back far enough the sort of common thread in all of this is that i've always been really interested in human performance and i obviously didn't think about it like that in fifth grade it was more like oh when someone is really good at their social interactions like they're they're popular or something like that like what why is it that they are good at that or