 Yeah, it's sort of a human nature to want to help that one person who's been humanized. We can identify with that person. And I always think there's sort of levels of sophistication in somebody's philanthropy. I mean, some people need a photograph of that particular person they're putting through school in Somalia on their mantle, which is a great thing. But I think when you think more about it, if you can impact policies, trade policies, or empower an NGO that's doing good work to help,