 There was something radically appealing, even sweet, about this combination of authenticity and fame. Jared seemed to unlock something wild in the culture of sandwich buying. Between 1998 and 2011, Subway went on a tremendous growth spurt. Its overall revenues tripled. Subway's chief marketing officer, a man named Tony Pace, said that between one third and one half of Subway's growth was due to the Jared Fogle campaign.