 Um, conventions are also like for any profession, a way for people to come together and work together and make connections and try to build out their networks and try to plan and to compete. And we'll be seeing some of that, but it's not going to be on the parts of the convention that air in primetime. Uh, and they also try to advertise, you know, to get out, um, what the party is about to reiterate their brand because I don't want to sound too, uh, cynical, uh,