 You know that big bargain detergent jug is 80% water, right? 80% water? I thought I was getting a better deal because it's so big. If you want a better clean, Tide Pods are only 12% water. The rest is pure, concentrated cleaning ingredients. Ooh, pass me the intercom thingy. Attention shoppers, if you want a real deal, try Tide Pods. Don't pay for water, pay for clean. If it's got to be clean, it's got to be Tide Pods. Water content based on the leading bargain liquid detergent.