 why you think it's north. One, I want to treat you as a fellow human being, and I care about you. Second, I want to understand why you think it's north, even though I think it's south. And as I'm listening, John, I'm just not listening. I'm really understanding. And then number two, halfway through the discussion, John, I may say, hey, John, you can stop. You know what? You've already got me convinced. Forget about south. Let's go north. Because if you think about it, John, if I'm a true person, I have absolutely no need to be right.