 Why was it going to take 10 years? They didn't know. The reason it was going to take 10 years is because KABC in Los Angeles had switched from middle-of-the-road, boring programming to an aggressive talk format with guys screaming and women screaming, good talk, phone calls, and a lot of people screaming. That took 10 years. That was the template. That was the model. WABC, therefore, was going to take 10 years. It took 11.