 He's the head of marketing for Exodus 90. I don't know if you're familiar with what Exodus 90 is. It's an interesting spiritual exercise is what I'm going to call it. It's something that kind of frightens me a little bit, and I've probably said this to you in the past, something I've not been able to do so well. Over the course of about 90 days, participants will spend time in silent prayer.