 Our location, Memphis is in a great location in the country. I mean, FedEx does the same thing, right? Based on our location, we sit on two major interstates on 55 and 40 running north, south, east, and west. And so Fourth of July weekend has always been our busiest weekend in terms of visitorship for that reason. You've got so many people who are traveling, driving across the country on their way to another destination, and people always go, we've got to stop. We've got to stop at Graceland's.