 But good audio will do something totally different to your mind because you're forced to envision something that you're not necessarily, you know, just getting by watching it, right? You have to create this in your mind's eye. And to me, that type of what we call a radio theater of the mind is truly an art. And it's one of the most effective ways to really get into somebody's psyche, to really connect with them, right? Not in a brainwashing sense, but really in a connection sense.