 Well, you know, I've always liked, I mean, I do talks on AI technology in the future of work, and that's what I do as a job as a keynote, but I really like to bring it back to the humans element of this whole thing. You know, it feels very much like somebody in a large company, it could be CrowdStrike, but, you know, this is not always 100%, could have been trying to do something a little bit too quickly and therefore try to roll this out. And it's that whole moment of, you know, it could even have been