 And you're certainly not going to get compensated for the time that you spent figuring out what's going to really surf the algorithm on one of these platforms. Meanwhile, you know, the people who are really making a lot of money and getting a lot of attention circulating health misinformation have the time. And until we overcome that, I think it's just going to be a bunch of talking heads making boring videos that the people most susceptible to misinformation are simply not going to watch.