 It's the Rush Limbaugh show, and he would emphasize the word show. And he would say to people when he went to talkers and other conventions over the years, the NAB, back in the day, more of the NAB, tell people, because they'd always ask the question, how do I become like you? No, you've got to be you. Your audience is going to find something. There are people that like you. There are people that don't like you. But if you're you, it's the most consistent thing you can be. But there are things that I wonder about here.