 Rub it in, rub it in. Here's the deal. This lotion is different. It absorbs differently. It feels different. I've used it on my knee, my back, my neck. It just goes right into your joints. Within 40 seconds, I'm a different person. Rub it in, rub it in. I was a Navy pilot. I was having a terrible time with my right knee. You sent me a free sample, and it worked. I put it on twice a day, every morning, before I go walking,