 So anyway, that'd be my first stab at why it's important. I love it. It's a great kickoff to the whole idea. Now, a couple of things that I just think to follow up with there, Father. Number one, I mean, when you sign up for an hour, and I think that's fantastic. And for those of you who are regular adorers, whether that's daily, weekly, monthly, whatever it is, thank goodness for that. I know, just like Father said, I love that. It's like a suntan, right? Things are happening even if you can't.