 Right. What does Dee Dee say? Follow the money. Follow the money. Well, it's true. They can make more money by targeting a demographic, getting them fired up and watching. And if I can tell you every night I'm going to have 300,000 or 3 million or 300 million, whatever the number is on my TV show, that are always going to be there and they're passionately listening. Well, if I'm trying to sell a product that might –