 So I don't know how closely, if at all, you followed the breakup of Kanye West and Adidas. They had this hugely successful partnership. His Yeezy sneakers brought in something like $2 billion a year, roughly 10% of their revenue. But he had always been a complicated partner, let's say, and his behavior got more erratic, more inappropriate, including some very public anti-Semitism. So Adidas finally broke things off with him, but they had...