 In the case of young women, for example, who would dye their hair bright orange or purple or blue or anything. Oh, it's fun. It's just fun. Yeah, but does it say something about you at a deeper level? And I think it probably does. I mean, if you were to see me walking down the street, let's say you knew me and you knew I do this radio show and all that. And then you saw, what if you saw that I had...