 Thanks for bringing that up, John. I appreciate that. Let's talk about this aspect for a moment because part of these dating apps, I mean, you do look not just at what the person looks like, but quite often, you know, a lot of women with guys who are over six feet, two or six feet or whatever it is, they also look at the financial component of it. Is materialism a filter? As John points out, that there's a certain degree of selfishness out there that excludes some real potential candidates. Marie, I'll throw it to you.