 And, um, you know, he talks about the positive feedback loop. And I think with relevant radio, it is great. And we do get new listeners every day, which is great. But I think sometimes, you know, we're in agreeance, but the rest of the world, maybe not. Um, I almost want to put out a call, you know, our past, our priest and, um, um, mass on Sunday said, you know, um, God doesn't, how did he put it? God doesn't, uh, call the qualified. He qualifies the call called. So, um,