 Well, the consumer is the final hirer, the final employer. So imagine you're the consumer, and all of a sudden the buying buddy you've had going around, you know, making sure that your salary was up above a certain level, otherwise you couldn't be employed, wink, wink, get it, minimum wage. But, you know, threatening the employer, thus threatening the consumer, the final employer. Imagine if the buying buddy suddenly manifested the aggression a little bit more overtly.