 Talk me through how polling actually works. And what I mean by that is, who pays for it? Who writes the questions? Who makes all the actual phone calls? Well, I can talk with most accuracy about how we conduct our polls. So I use the Des Moines Register as my example. But we've polled in other states. We've polled nationally. With the Iowa poll, we put together a poll committee. We all come to the table with ideas. And from that conversation, I...