 It's interesting. You've reminded me of two things as you're speaking there. I was in New York with NewsHour not so long ago. And what has become the most coveted reservation time for a meal is now 6 p.m. And that was always a Californian thing, like a West Coast thing. And it has now turned into an East Coast thing. And that city has shifted earlier again. You're also reminding me of what people might see on their social media feeds at 5 a.m.