 I don't think that's a huge part of it. I think it's even deeper than that, Mark. I think you're exactly right. I mean, unless you went to maybe 50 schools in the country, MIT, Caltech, for certain things, those sorts of pedigrees matter. But back in the 60s, somebody did a study and found out that college graduates made more money than high school graduates. And so the lesson learned from that was, well, you better go to college. You make more money.