 And as soon as they raided his house, it was front page news all over America. And it was confirmed shortly thereafter through a guilty plea. Most of the time with an ad campaign, it's hard to measure how much people have been exposed to. But this is a case where really nobody knew anything until one day, like everybody knew everything. John, I have a question that is personal, perhaps a bit intrusive. So feel free to take a pass if you'd prefer. But I once heard you give an interview where you discussed a troubling incident in high school with your debate coach.