 you know laser sharp focus target the young woman women who would support this message in this brand it's impossible and you know you said it so well in your you know when when you were talking about how we have to use our money so efficiently we're a tiny little startup i don't have money to waste i need the highest return on investment possible which apparently i can only get if i'm selling cocaine not if i'm selling leggings which is what i'm selling um it's it's so upside down i