 sports announcer Al Michaels using his voice with AI to report on the upcoming Olympics. And I'm thinking, wow, I mean, this is so relevant. We're going to talk about it here this morning. Wow. Yes, that is a wild example. And yes, it's the tip of the iceberg, right? But then, yeah, we can see these things where that's kind of the scary thing, right, with AI is that you don't know. It's very hard to detect what's real and what's not. And we see this now everywhere.