 So is Jared Fogle a good story or example about why it makes sense for firms like Geico to use an animatronic or whatever clay gecko for spokesperson? I mean, anybody you hire potentially is risky. That's a really good point. I mean, another example is like universities have gotten very careful about naming any building after a living person. So when someone is deceased and you know everything that they've done pretty much, then you can make that decision. But