 We could have never looked at a glass of milk and said we wanted it to be stinky with like veins of mold going through it and hard and it melts. You mean like cheese is basically what you just described in the most disgusting way possible. Okay. Would someone have envisioned cheese from scratch? Had they never had cheese before? And so similarly, if we looked at milk and couldn't have envisioned cheese, today we're looking at meat.