 And John Cawley again. So this seemed to be a great opportunity to test for to what extent do people, even though, you know, Jared had nothing to do with the quality of the food or the management, people might just see that subway sign and remember him and just turn away and go somewhere else. So what did Cawley find? That's coming up after the break. I'm Stephen Dubner, and this is Freakonomics Radio.