 You know, a grandfather's hunting rifle or the one you might see hanging in the back of a pickup truck. But when the assault weapons ban, the U.S. federal assault weapons ban expired in 2004, no major gun manufacturer actually made an AR-15. And it was a couple years later that Smith & Wesson, which I think was sort of a pivotal moment when they decided, you know what, for the first time in our long history, going back to the 1850s, we're going to make not only a rifle, we're going to make the AR-15.