 I think that we also have to start working on how we message things and how we, because, and this happens in both ways. I mean, there was a meme on Facebook that said, if you love July the 4th, you must never forget January the 6th. And it's like, you know, they put that together and there are people out there who actually believe that that meme makes sense. So I'm looking at this going, there are people who actually fall behind this. And I took and I posted part of the Declaration of Independence on that meme.