 This is Labib Kashif Al-Gitta. He and a couple of his friends came up with an idea to address the problem. They created a startup called Nakhla, Arabic for palm trees. And the concept is this. Homeowners with palm trees on their land can sign a contract with Nakhla to have the company take care of the trees. A lot of times Al-Gitta says people just cut down the trees because they're too much work.