 Helen, I wanted to. Oh, I'm sorry. No, go ahead, Peggy. That's great. Go ahead. I was just going to say I because I was worried about being asked my favorites and being tongue tied and not able to come up with anything. I asked a few colleagues before we got on the air. And one of the things that came up that we haven't talked about, which is interesting, was was value. Like part of what makes something a favorite was if they felt like they were getting good value for their money.