 I didn't get too deeply into that. I discovered this thing existed. I was asked in that to say, let's look at the outside edges. What are the strangest things that pet parents are doing? Something like that will leak over into 52 Things, because if I'm spending a few weeks researching something like that, I will normally find quite a lot of interesting things and store them away to put on the list. Whitwell has a history of curating odd and interesting things.