 the instagram the tick tock i mean it's just like boom boom boom boom we're going to just hit you with it all the time and then you're getting constantly evaluated on it all the time how many likes oh it didn't get as many likes i thought i should get you know um you know how many um people get give me thumbs up you know etc etc all these things right um that they kind of expect is uh what i would call immediate gratification for ego comparative identity