 that it was already, you know, within, you know, our competitors or marketplace. We created a very, very unique concept. You know, Mark, I think that you're onto something really important here, which is, because I know Lucas, you're wondering, should I bring on investors? How do I, you know, how do I sort of grow this? Because ultimately your idea is to grow this and to scale this, right? But initially the immediate threat is this Chipotle coming. And