 what makes it easy it makes it more a little more simple that's probably is that we know what we want to say we know what the message the president wants to convey once you have that everything else falls into place and that's the problem where you see you say joe biden they don't know what they want to say well first of all we never know who's in the white house today or tomorrow on the campaign but when you have the vision when you have the direction the rest falls into line