 Now what people do is just go to Amazon and say, okay, what's the best price? They'll look and they'll see 16 versions of their light bulb or their hose or whatever the heck they're looking for, and they order it and it gets delivered to their door. So to your point about pharmaceuticals, yeah, why not, right? I mean, it's become so huge. It's amazing that this business started in a garage. Here he is selling books. Jeff Bezos out of his garage.