 And I think we need to take that toolbox and also apply that in this country with the caveat that it's very hard to pull off. It is hard to pull off. And I think sometimes newsrooms are, despite what the public perception might be, newsrooms are very reluctant to do something that would interfere with an election in an unfair way. So we can be very cautious. And I think maybe in 2016, we were too cautious. And this year will be a great test. I mean, we'll see how we do this year. What does your gut tell you about how the media will do?