 There's such a legacy of tradition, right, and values that are passed down from generation to generation. I think of, you know, the things you do at Christmas or for birthdays or for other times. And we'll take a few calls. If you want to join us, 888-914-9149. I'll grab the calls in just a quick second, but maybe you can speak to that. How can parents create a legacy of values and tradition that get passed down through the generations? Because I think those are...