 Hey, great to be with you, Drew. Thanks for highlighting this important issue again. Well, I love it, and I'm grateful for what you're doing. I think it's creative, I think it's novel, and I think it can be effective. For those who don't know, Lay Out This Campaign, Dear Pharmacists, I think is what you're dubbing it. What is it, and what are you hoping to achieve, and how is it implemented?