 On one hand, you could for sure see another swing of the pendulum, right? Where suddenly, you know, brands were interested in projecting themselves as an avatar of the anti-Trump resistance as they did in the late 2010s. That could absolutely be possible. Michael, thank you so much. Thank you, Brittany. I appreciate it. It's been a wonderful conversation. Thanks again to Michael Serrazio, Professor of Communication at Boston University.