 I know that's a bad analogy because inflation is bad and household income growth is good, but it's the same point. Inflation is the rate of change. It's how quickly things are getting worse. So when they say it used to be nine, now it's only four, it's still getting worse. Not as rapidly as before. That's not a good thing. It's a bad thing. Yeah, I couldn't agree with you more. It's absolutely a bad thing. And, you know, I...