 Hey, great to be with you, Drew. Thanks for highlighting this important issue again. Well, I love it. And I'm grateful for what you're doing. I think it's creative. I think it's novel. And I think it can be effective. For those who don't know, lay out this campaign, Dear Pharmacists, I think is what you're dubbing it. What is it and what are you hoping to achieve? And how is it implemented?