 That's what I want to do, and I want to help them really practically apply and use all the great ideas we have that they might be too busy to necessarily go find on their own, and it's just a noisy field. And so the role of an interpreter and someone who can dialogue and thought partner with them to pick from the field what's really going to help them, given their strengths, their weaknesses, their personality and style, and the goals they're going after.