 So you, the killers, have to decide whether to compete with what could be a moment of euphoria or find a way to piggyback on it. Well, you're no fool. You're Ronnie Vannucci Jr. Or whichever killer you are. Sorry, you seem like a Ronnie to me. Anyway, you do the smartest thing possible. You project the game on the gigantic screen behind you. And when England wins, you blast confetti out of your confetti cannons and launch into a song that's become known as the UK's unofficial national anthem.