 Mm-hmm. Okay. You see them moving to a... No, I do not. No, I do not. Okay. You can't give me the wrong answer. If you have children and you see them moving towards a hot skillet or a hot fireplace, you'd warn them not to. But if you don't and they burn their hands, they know what to do next time. They won't touch it. That's called one trial. Yeah, exactly. Because it's so brutal. Exactly. Look, George, they're doing this. Let me see if I got this right. They're doing this so they can lock in...