 And then the other people in the group will say the same thing. No commentary, just reading out loud the number and what that phrase is. And maybe it's just a word. And then once everyone shared or if it's just you and another or alone, you're looking at that word. Why is it just that word? You read it over again a couple more times. Then if you're by yourself, start to ponder, well, why is this word or phrase standing out?