 And it hits on three or four of the key issues happening around the world of the day. We get in, we get out. It's 20 minutes in the morning. It's 10 minutes in the afternoon. And people can be they can stay informed and then get on with their lives because everybody's busy trying to work and put food on the table and take care of their families. So we wanted a way to get the news out in a very sort of here's the facts. We don't try to tell them how to think about it. We say here's the facts, put a little context in it, and then we're out and Bob's your uncle.