 The sort of clip coming down, the ammunition clip coming down and the long nose and the buttstock on it that is instantly recognizable. And so you put on a bumper sticker, you put it on a T-shirt, you put a slogan with it like come and take it. And it's a great political signifier. I want you to tell the story of C.J. Grisham and his use of the AR-15 in a political and an identity way.