 What are you doing here on Sesame Street? I'm about to have this nice, healthy breakfast. The idea was, one, can we start to shift the culture? Like, can we really elevate these issues on people's minds and start to shift our core values and that we care about the health of food and the impact that food is having on our society and our culture? But here we are now, a decade later, and you have moved on to another pressing food problem. Tell me about that transition.