 That's the only way you can get these comic buttons, you know. You don't send in any money, not even a box stop, and you can't buy them anywhere, but you get this really terrific prize, plus a catchy, sunny dish for breakfast in every package of that sunshine cereal, Kellogg's Pep. Yes, sir, Pep's a prize when it comes to good eating, all right. It's a golden, toasted, and delicious that, well, you practically can't resist it. So ask Mom for lots of P-E-P, the sunshine cereal, Kellogg's Pep.