 Like that's a lot of commercial potential. Yeah, that's true. And if you package it just right, maybe you're going to be the one. Right. So let's talk about relationships. Like how do you think about it? How do you talk about it with your clients? How do you talk about it at Mount Sinai? Because I sit with such a range of people, demographics, experiences, challenges, and sometimes I'm only speaking with physicians and sometimes I'm only speaking with