 When I worked at ESPN and I would do a TV show, I was in the production room and I was always pitching women's sports stories. Here's Kate Fagan on the TED stage. It almost never worked. Every once in a while, it would work. But this thing would happen when we would do a women's sports segment. Many of the other men on the segment didn't really do their homework. So they were kind of blah. Then the segment would be kind of blah.