 And then back to the report, it says, against this backdrop, the Biden campaign faces a critical challenge, conveying a strong and effective image of President Joe Biden to a population and media ecosystem increasingly focused on optics over substance. This is fascinating to me because, one, this is the writer of this Huffington Post piece is saying you are too stupid to believe to be. You're too stupid. This is OK. Boy, this gets deep here. I didn't mean to do this, but gosh, we got to get into this.