 Why is that? There are 70 million Catholics in this country. On any given Sunday, maybe 30 come to Mass, 30 million. So 10% of that is 3 million. And so if you can super evangelize 10% of it, it becomes a tipping point. I've got good news and bad news. The good news is we've got 9 million people tuning into Rel and Radio every year, but normally about 22 minutes a week. You might ask, how do we know that?