 That's an interesting idea. I mean, I think ideas had to be really careful because, you know, the founder had been part of the Nazi party and it was a point of shame for the company. There could have been a huge backlash to something like that. A little bit too on the nose. Too on the nose. Right. And like not not at all the same. Right. Not at all the same. So I think that this is probably the better move. I guess this is why I'm not in corporate marketing. Right.