 national network news programs from, say, 10 years ago when they're doing the weather and you see the heat map for the summertime, let's say. And now when they show the heat maps on these same networks, it's more or less the same temperatures, whereas 10 years ago it was green or shades of green. But it's all in red now. Now it's all in red. Now it looks like the pit of hell. You're exactly right, Cyrus. And it's the same temperatures.