 we get to this idea of, well, what is truth? What is right and wrong? Is there a right way and a wrong way to live? And when we hit these issues, people get uncomfortable because you're pricking at the most sensitive topic of their human existence. And so when people say, well, love is love, well, there are different types of love. And I think we're going to keep teasing this out, but this idea, I mean, other languages have different words for love, such as you dive into Latin and Greek and you have the words such as...