 And it's either one way or the other. It really, there are very few things in life that are innocuous. And it took a massive event like COVID, I think, for people to realize that COVID was just one of many, many events. And that's just one that we, that went too far and woke up a lot of people to say, you know, I don't know, this is kind of weird. Like you, you know, I can't swim in a pool filled with chlorine. Why? Yeah.