 almost like on paper. Do you know what I mean? And what you're, what you're talking about is dead on with the risk because it's just so easy to be comfortable and it's so easy to be, you know, I think also unfortunately in our world, it's so hard for people to step out and say something that goes against our culture because then all of a sudden you're judgmental or you're rude or you're mean or you're, you know, it's the, it's the hard conversation to Thanksgiving with your extended family, right? Where it's like,