 really distressing stories about their personal suffering in their marriages, their poverty, abuse, sickness, and things like that. And so people were very upset about the fact that ordinary people were going on the air. There was no such thing as reality casting at the time. I mean, this was just an opportunity for regular people to go on radio and later on TV and participate in these shows, sometimes for prizes, like on Queen for a Day, the person who won, based on a clapometer, like other women...