 January 16th, 1975 was a chilly day to hold a protest in Kansas City. But it was really only a handful of protesters anyway, standing in long coats outside of a McDonald's. Picketers held signs with messages like, McDonald's carries big cash out of our community. The way community activist Lee Bohannon tells it, the problems began when organizers asked McDonald's to donate to a community bike race, but got turned down. They didn't do community work. They sold Big Macs and fries.