 How do you change someone's intentions? How do you get someone to back away from their sacred values, let alone say no to the tiramisu? Again, it comes back to that basic human need to belong. If you want to stay belonging into a particular group, you have to follow the social norms of that group. The more you deviate from the social norms of the group, the more you're sort of othering yourself. You're hacking away at your own sense of belonging. And