 And then the I and the E, the other two big things were image and exposure, which was incredible when you think only 10% of your career success comes from your performance, according to the apply theory from Harvey Coleman. So I think the things that make a difference actually are those kind of, you know, human skills in terms of our communications, our presentations, our leadership, all those kind of areas. Now, secondly to that, we all know people that we grew up with maybe who,