 Yeah, I would agree. And I think for really very difficult conversations, it's easier to be positive and proactive than negative and reactive. So I think a really great example of this would be if mom is expecting a baby or someone else in their life is expecting a baby and we are really excited about this and we speak positively about this and we're really establishing that there is a life in mom's belly. So that when, not if, but when the idea of abortion