 And that's when the burger baron just kind of explodes. And so you see it proliferate from one Lebanese immigrant to another, bringing in a relative, an in-law, a close friend. They apprentice with them and then they go to another small town to strike out on their own. And you see this go just proliferate from about 1976 to the early 90s. And it's no coincidence that that's the exact period that the Lebanese civil war persisted and was at its worst.