 An enormous expansion is underway. More than $8.5 billion is being spent right here. The local mayor of Kalimbor municipality, Martin Dam, takes me on a tour of Novo Nordisk's perimeter. Around 4,500 people are employed at the plant and a further 1,200 roles will be added, he tells me. We have a rule of thumb. When you have one job inside the industry, you will generate three jobs outside the industry.