 And every time it comes, you've got to take more land. This is the way the banana guys see it. Because your demand is growing and growing and growing. And the places that you can grow bananas are shrinking and shrinking and shrinking. United Fruit had to spend a lot of money developing these new plantations. But they needed to keep making a profit. And bananas had to remain the cheapest fruit in the store. So something had to be squeezed.