 This is middle America. This is NASCAR country, Western Purple Mountains Majesty. Everything Americana, you know. And I knew how competitive the beer market was. And that's what I do is I structure deals and I do merchandise and ancillary stuff. Done it my whole life. And so when I saw this open line, I said, America is waiting for the right beer to come along. And I said, this beer is bigger than politics. Right. Because the Democrats and Republicans. You want to get people together.