 You couldn't tune into Walter Cronkite at 11 p.m. You either saw, that's the way it is. When he came on TV at whatever it was, 6 or 7 p.m., dinner hour, you either saw it or you didn't see it. So my point is simply... And that's the way it is. Yeah, my point is just simply that there was a benefit to the homogeneity of the media.