 And kind of that acknowledgement that like once you're in that third 90, right? I think if we look at it from a corporate perspective that we're at that, that's the way it's always been done here mentality. And then saying like, but it could be more effective. Like you're doing, yeah, you've now created this habit, but what's a way that you can even improve that habit even more and exceed the goal? Because we're, you know, you and I are talking about like ways in which