 You know, in our lifetimes, Nick, I think there's been a fundamental change in journalism in the fact that it's gone from kind of news to entertainment. I mean, when Walter Cronkite said, that's the way it is, I mean, that really was the way it was because the network did not want to make money during the news hour, right? That was their contribution to our democracy was not to have, if it bleeds, it leads journalism, if they could avoid it just to get more money on their advertising.