 Yes. Yeah. I never got that. No, no, right. But it was phenomenal. Oh, yeah. The person that did the Pet Rock became a multimillionaire out of the deal. And you just never know what will catch on. So maybe you do the MyBandage.com and people start wearing those around their ear. Who knows? Yeah, the Pet Rock thing. Why didn't they just go out in their yard and get a rock?