 OK, there are so many moving parts to this whole process. Like this should have been really expensive and time consuming. And they're still managing to make it like the cheapest produce in the supermarket. Right. It makes no sense on the surface. And the only reason they could do that is because they managed to monopolize every step of the process. Right. Going back to Keith's business model, they could bend the process to their will, maximize how much money they were making because they owned every step of the process.