 a contraversion from their own opinions. So if you see a bunch of people posting around a particular theme or topic, Kyle says just the volume ends up giving this false sense of where public opinion is. I think they've realized in a lot of ways that that's sometimes more effective than having a very believable person. Because to be honest with you, and I'm guilty of it, I think everybody's guilty of it, we don't have enough time or mental bandwidth most of the time to even really look at who's posting content.