 I think that the diet industry would 100% agree with that one. I mean, how many times has everyone said like, oh, you know, I know that if I exercise more than the calories that I take in, that I'll lose weight. But we have an industry that's built off of people who want another way around that. Or I'm really excited about because I can see myself kind of in there. And then what's the fifth one, Carla?