 He became the voice and he became the conscience and he became the fighter for the forgotten person. It's eerily reminiscent of what FDR did in 36. The federal money ran out. They realized they couldn't bail out the depression because we didn't have the money. And so he pivoted and he went to a political strategy of being the voice of the forgotten person. Trump has done that here and he's done it masterfully. But how did this guy do it?