 10% of it, it becomes a tipping point. I've got good news and bad news. The good news is we've got 9 million people tuning into Rel and Radio every year, but normally about 22 minutes a week. You might ask, how do we know that? Well, we've got full-time people dedicated to measuring that because it's very important. Sometimes people say, well, Jesus wasn't, you know, God's not interested in numbers. And I thought, well, wait a second. There's a whole book in the Old Testament called The Numbers, The Book of the Numbers.