 OK, so that's why we love watching an established sports team. But what does it take to get people to watch a new sport or an athlete that we've never heard of? Or for that matter, a women's sports team that hasn't been around that long? Well, I think sports blossom in our minds when they have two things, when they have stakes to them and when we understand the storylines within them. Here's Kate Fagan again on the TED stage.