 For me personally, as a vegetarian, I wouldn't label this as vegetarian or vegan because it is meat. It's just slaughter-free meat. So I eat it without guilt. While researchers in the U.S. tinker with cell-grown burgers, Sriram is focused on shrimp and crab because East and Southeast Asians get most of their animal protein from seafood. Another cultivated meat company, Avant Meats, is perfecting cell-grown fish maw, the puffy swim bladder of a sturgeon.