 Hello, and welcome back to How I Built This. I'm Guy Raz. If you're just joining us, you're listening to an excerpt from the How I Built This advice line, where I bring back a legendary guest to answer business questions from up and coming entrepreneurs. My guest today is Mark Ramadan, co-founder of Sir Kensington's. So Mark, let's go ahead and take another call. Yeah. Hello. Hello, Lucas. Welcome. Hello, Mark, Guy. I'm honestly honored to be here. I've been listening to your podcast for like ever.