 The Instagram, the TikTok, I mean, it's just like boom, boom, boom, boom, going to just hit you with it all the time. Then you're getting constantly evaluated on it all the time. How many likes? Oh, didn't get as many likes I thought I should get. You know, how many people give me thumbs up, you know, et cetera, et cetera. All these things, right, that they kind of expect is what I would call immediate gratification for ego comparative identity, right?