 Yeah, no, you're absolutely right, because at the end of the day, how do they exist? They exist on advertising. And if you don't have dynamic content there, people aren't going to be attracted to it. Like I said, if you follow me on Facebook, I used to post 10, 15 things a day and had all kinds of commentary. I rarely do anything there, but I have actually grown to love Twitter or X or whatever the heck they call it now, and