 Because by the time they learned about information such as you're sharing, Dr. Duane, they were much further along in their years, their age, and the reality just isn't there. We hope for a miracle, but still. So from a moral perspective, I just think that if only women knew that they were undermining their fertility and their overall daily well-being. Those are the two big things. It literally is their day-to-day and their future.