 I need the respondent to know what the heck we're talking about. At the end of the day, we want to look at the opinions of a few people and project it to the opinions of the entire electorate. That's the beauty of random sampling. You can end up with a good cross-section. So we get a sample of real phone numbers, we drop the last two digits, and we put on random digits. So whether you're a listed number or not, whether you're a cell phone or not,