 Because you have absolutely no control over this privately held stock. They are technically allowed to do whatever they want to do. That's where the levels thing came from. It's something they just made up to try to encourage employees to buy into it. It went up 33%, but that's because they just decided it went up 33%. You put the thing on at a book value, and there's very little, and there's no market for it. You can't sell it.