 The global image consulting market overall is currently around $4 billion, and the services are appealing to a broader audience than ever before, beyond women of a certain age and class. Reid says it's tapped into an age-old need. I think we're hardwired to figure out these deeper questions of identity, who we are, who am I. Back in Papillion, Nebraska, Lauren Kruseberg and Debbie O'Keefe have an answer.