 Listen to what's happening on the radio. It was really remarkable. I was speaking to a guy just the other day, and his son just graduated high school, decided not to do the college route. He's working as a construction guy in the Memphis area. And he said his son listens to the show every day. Met some wonderful young ladies down in Waterloo, Iowa, and they're huge fans of the show. They listen to us out on the farm, riding in the tractor, eating the hogs.