 For her, even a free air conditioner was not enough. The cost of electricity was so high that she couldn't afford to run it. So that's the case for many people around the world and certainly in places like India and other places around the world. And talk about the demand for air conditioning, which I see is set to skyrocket around the world, in part because of climate change. How would you describe the demand for this product and where it's coming from?