 And I don't mean to sound bad in saying what do they get out of it, but I think the big thing for me on that piece is that it's a relationship that's built on trust and it's built over time and you have, you know, you have done what you've said you're going to do, whether it be in a work environment, so that trust is there so they can, again, kind of vouch for you. But I do think if you're working in a bigger organization, you do have to kind of identify these people that can...