 understanding we've got at least two generations of Americans who don't, in a broad sense anyway, really understand that. So you can't harken someone back to something that they don't inherently know. You've got to teach it for the first time. And that's our challenge. We have a greater challenge than generations that came before us because we have to educate the people to make them understand what it is we're losing and then inspire them to want to help deserve it. It's a challenge that we'll meet. We can.