 which is lobster and steak. And it's being served with white tablecloth service. And you're hiring an expensive guy to take you out all day. So they are appealing to that wealthy class who, again, are trying to reassert this kind of masculinity they feel is being lost when working a day job in a desk all day and wanting to get into this kind of rugged outdoors. David, thanks for your call. We're going to try to squeeze in another call. Go to Richard in Yarmouth. Hi, Richard. Go ahead.