 So you take Wally Camp over at Roe Ford as an example. Would he be around? They've been around, I don't know how long. I know it's three generations. I believe it's 60 years. Would they be around with one-offs? And the answer is, of course not. What they rely on is that customer that comes in the first time and buys that vehicle and is well-treated and continues to be well-treated. So when the time comes to buy the next one, they go back to Roe. That's how this works. But if you're EV owners...