 It draws more than 2 million visitors each year to a town of fewer than 700 people. The Waldrug Pharmacy has been open for almost 100 years. Waldrug, the tourist attraction, now takes up nearly an entire block. It's kind of like a Western-themed, amusement-filled mall. Waldrug advertises its free ice water and five-cent coffee. Visitors can pan for gold and shop for souvenirs like plush jackalopes, mythical jackrabbits with antelope horns.