 Right, exactly right. And I think the most important thing we as parents can do, and it's difficult, but it's to give them the why behind what we're doing. And sometimes it's hard for us to articulate the why. You know, we just kind of have this idea. I mean, I know what you did was wrong, but I don't know how to put words around it. But it's so important. For those children whose first word is not no, generally it's why. You know, I mean, little kids ask why a lot. I mean, it's ingrained. We need to understand, which is why...