 All right. If you don't like Google, use DuckDuckGo. There are plenty of alternative search engines. I mean, I understand some people, they distrust Google, and I understand why, because they haven't earned our trust, that's for sure. So it's shorthand. I mean, like we would say Saran Wrap for plastic wrap. I don't mean you have to get the brand of Saran Wrap, but...