 What makes it easy, what makes it a little more simple is that we know what we want to say. We know what message the president wants to convey. Once you have that, everything else falls into place. And that's the problem where you see, say, Joe Biden, they don't know what they want to say. Well, first of all, we never know who's in the White House today or tomorrow on the campaign. But when you have the vision, when you have the direction, the rest falls into line.