 Well, the algorithm gods, they shine their faces down upon us, and they go, hey, other people need to see this. And so they put it in front of more people who don't know about the show, which then hopefully they click, and it gives them a bit of hope in the world of a lot of just filth and crap out there in the media world. That's how I think it works. I'm not an expert on that. So if you want to give an offering to the algorithm gods…