 My last credit card bill was 18 grand just associated with this, you know. I feel guilty throwing out those mailers because now I know how much they cost. It's unbelievable how the money just pours out. What has come back in some of your early testing? Oh, people are excited. They know you. They know me. That's the key thing. I think people are hungry, especially on the conservative side. They're hungry for people.