 Yeah, it's a great lens through which to tumble down the rabbit hole because eventually, you know, I'll begin by talking to a chef and then talk to somebody at a historical society and one person leads to another which leads to another and you just kind of start gathering all of this wonderful information. I would think this experience gave you a better appreciation of how distinct the cultures are from state to state in our country because if you just drive the interstate across the country, you might not notice all of these actual deep differences.