 Later, once we're at scale and potentially joint venturing with existing companies or building our own plants or licensing, and we're not more expensive, we're cost parity or better, then the solution is obvious. Does a company want to buy something that's the same cost or lower that is also better for the environment? The answer is it's obviously yes. It seems like a no-brainer, right? That if 8% of carbon emissions come from cement and the technology is there to do it and to do it cheaply,