 And it seems the same in some respects as a man or a woman in a suit on the networks doing what we call a broadcast of record, reporting the news of the day. We don't have opinions. We're not shouting at each other. We're just reporting the news. I think they get conflated a little bit. People get confused, but they just think it's all the same and it's different. How do you think that has affected what you do in print journalism, that noise that's happening out there grabbing a lot of attention with megaphones?