 Then we'll jump on it. But a lot of these cases, there's just celebrities famous for something else who've endorsed 100 different things. So what about you, John? If you had to be a brand spokesperson for any company, any product, what would it be? Oh, my God. Well, you know, I'd be happy to be the face of the Freakonomics podcast from the Freakonomics book empire. So keep me on speed dial.