 The Toys R Us ad is pretty obviously AI. It's got that whole surreally smooth, this is kind of creepy, but I'm not sure why aesthetic to it. Did you ever wonder how Toys R Us and Jeffrey the Giraffe came to be? Even if you don't lay awake at night pondering the Toys R Us origin story, that's not really the point. The point is, hey, we made this with AI. Christine Moorman is a marketing professor at Duke's Fuqua School of Business.