 Again, if you look at the arc of advertising history, mostly it has been one of brands wanting to stay out of politics and the anomaly was last decade. You're listening to It's Been a Minute from NPR. I'm Brittany Luce chatting with Boston University communications professor Michael Serrazio about why brands got way more political in the last decade and why that's now reversed. So what does it say that brands even attempted this kind of marketing? Like what does this change, this shift in advertising say about that era?