 And over time, it has an isolating atomizing effect, don't you think? I mean, it atomizes everything. It's another way of saying it pulverizes everything. And so it used to be, and maybe you're old enough to remember it, but if you are, remember when there were three networks and everybody saw the same news programs, we saw the same TV shows, we heard the same music on Top 40 radio. And so there was a kind of cohesiveness involved