 I like to take bodies information that might be kind of boring or uninteresting or ignored and re kind of purpose it into something that's entertaining. And so those titles you mentioned, even though they're just jokes, they kind of have that thing in them where if I was at a bookstore and I saw a book titled, if my dogs were a pair of middle-aged men, I want to consume that. I want to know what it is. So that, that often kind of guides the way I title and create things.