 Well, if they're trying to attract younger people, you're going to be able to give them a place to live that they can afford. And I guess just because I think of young people, they don't have probably as much money as the old curmudgeons. Maybe they have more money. I don't know who's buying and able to afford the houses that we're building here. But it's kind of as Mason was saying, Mason Carter spoke to us yesterday from the...