 like I was prepping a sermon. And in a sermon, you get up and you deliver content for, you know, 30 to 40 minutes. And that was how I thought about it. Well, I learned very quickly that the attention span of Americans makes it so that if you're going to make discussions, if you're going to have conversations, you have to speak in a way that is engaging. And a lot of times creating that engaging discussion involves creating an emotional link.