 You know, it's not just the folks in the chattering class who are noticing this. Sykes says it's really hard to convince people that they didn't see what they just saw. We saw it with our own eyes. You cannot convince people that what they saw with their own eyes did not happen. So they have to address that. And it has to be some tough love. It has to be honest. It has to be in some ways kind of brutal to say, all right, what are we going to do about this?