 I went to the 2012 conventions and the Republican conventions. If you had told me that somebody like Amber Rose would have... Not just speak, but a prime time speaking engagement. And anybody to deal with a major union, I'd be like, that's nuts. But it is different. I mean, it's like... And of course, then you had Charlie Kirk speak last night, which is alt-right. And then the populism aspect of it. It is...