 But if I'm Bo's Kasten's opponent, especially this year, I would play that clip over and over again in ads. Bo's Kasten thinks you're an idiot. Bo's Kasten thinks you're dumb because you want a refrigerator that actually works. Bo's Kasten, it wants to create these standards that means you're going to have to replace your refrigerator every few years. And he thinks he needs to explain to you how to save money.