 But when you get a call from somebody that's like, yeah, what's with the Canucks? Or what's the problem with the Met? You tap into this knowledge. Oh, let me tell you what the problem was with this guy. When I walked into the locker room, this is what happened. And you were able to observe a lot of things. For example, if you do baseball, you go to the batting practice. You go to the locker room after the game, let alone covering it. That type of knowledge is what the listener wants, don't you think? Stuff they can't get.