 Yeah, but you know what? It's not simple. The average person hears this. They don't understand price of barrels and this and that. They don't understand it. They just don't. The only time they start to pay attention is when it costs them money, which is why you're seeing Gen Z sit in their car and make video after video about, I can't afford to live. I can't do this. I can't do that. Now,