 Now, and look, there's another factor to this, and we'll kind of talk about this when we get back a bit. There's also the issue that people are no longer granting legacy media as much credibility as it once had. Not that it doesn't have any credibility. I think that people – there have been lots of efforts. Well, Trump believes this, and Trump believes this, and J.D. Vance believes this, and I think people are like –