 as if they're going head-to-head with the defensive team. So it forces a return. So the kicker has to put it in a certain landing zone. And even if the receiver, the kickoff returner, doesn't run the ball back, they still get it closer toward the 50. It's really a hybrid look. I think certainly it encourages more excitement. You can't go get your beverage during a kickoff now, which you used to do if you're a fan.