 We live up to those expectations. So one of the things we focus on with our programs is this, is we work on, at the subconscious level, the image or snapshot of yourself. If you have a healthy image, you attract healthy habits. We work on, under hypnosis, taking the pleasure association out for smokers that they have towards smoking, putting back in what they already know consciously that it's a filthy, disgusting habit that they never wish to experience.