 It's happening, you know, like Amber said it very well last night. You know, she hates it when she goes to the gas station and puts gas on her car. It's a constant reminder when you go put gas in your car, when you go to the store to get milk, eggs, or when you go to the store to Walmart to get, you know. Just anything, yeah. Yeah, for anything. Once you check out and you're swiping that debit card or you're taking that cash out,