 Yeah, and again, you think of these controlled environments where somebody recognizes it immediately and they're able to get these type of items to you. If you look at the beach that you've been to, if you're there at a time that a lifeguard isn't available, if you're there at a time that a lifeguard can't get to you quickly or whatever the case might be, some of that's not practical. So at the moment of, you have to do what you're supposed to do.