 It's a very good question. See, this is the thing that they struggle with, and the dirty secret of cable news over the years has been they don't make, I mean, they do make money off of advertisement, but they made all of their money off of subscriptions, and they got subscriptions because everybody had cable, and you were paying $7, $8 a month for ESPN, and you were paying $3 a month for CNN, and it was a ton of money. They were a cash cow.