 The devil's bargain between food and pharma? It started actually in 1960 with the invention of the birth control pill. The birth control pill was the first drug in American history that you didn't stop taking after you were cured of the condition. And there's documentation of this. The pharmaceutical industry taking a lot of trust of science with antibiotics and some medical innovations helping to win World War II. They said, we can take that trust. And this is documented.