 Important things in negotiations is emotions. And there's a whole lot of people that try to teach negotiations by saying, keep the emotions out of it. That's about like telling people not to breathe. We're all extremely emotional. And, you know, I used to, back when I was in college, I thought people were completely irrational and they did things analytically and they did all these things in their best interest. And then I got a little bit older and realized that.