 And we had people like the RZA from the Wu-Tang Clan got up on stage. We had Rita Ora get up on stage. We had Michael Bublé got up on stage with us at the Sydney Opera House and just blew the roof off the place, you know? It's a concept he told me he came up with a few years ago as the core of what is now the Gentleman Barbers was forming. 2009, outskirts of London, there was a very famous English chat show host called Michael Parkinson. And...