 I mean, at the Free Press, the thing that we've been so surprised by, right? We started just a little blog. Really, my wife started it. And then I joined in when I saw it was getting successful. And like all good entrepreneurs. And the thing that has struck me so much is there's huge appetite for content, for podcasts and essays and hopefully for books. There's huge appetite for stuff that isn't so ideological. And the Times reviewers and the...