 except there's a picture of some good looking chicks in there. And you're like, I don't know who this person is. And you just have to go, this is news. There's 90, not 90%, but a good chunk, 20 to 40% of the daily mail, which is, I think it's still the top trafficked news website in the world, is dedicated to this stuff. And you're just like, how the hell does that happen?