 And look, I thought that that conversation, that call from Theo was was really interesting. And it's interesting that Theo made that observation, because ever since I've gotten involved in radio from the beginning, it was something that I mean, we've been hanging out here for several years now. If you knew me before, you know, the type of person that I am, the way that I think, the way that my brain operates, it's very different than what you hear on the radio.