 You know, I believe and maybe I'm wrong and that the consumer has more power than they know. Oh, yeah, you're right. And I think that next is going to be my my cable company because I pay a lot and I can switch. You know, I hear about that. You know, it's always like, hey, find the right automobile insurance. Well, maybe I ought to start doing that. I had a friend of mine. He goes, I change mine every six months.