 People don't like to vote that way. Right. You can be as nice a person as you want. And I look, Donald Trump is exhibit a for this. You can be as nice and have the best arguments at all. At the end of the day, unless you can create that emotional connection. Well, it's going to be hard to make progress. And so it is a bit of a fix. Right. It's a bit of a of a challenge for those of us that are involved in this. I still haven't completely given up on that idea.