 Through social media. So if you didn't see it live, you saw it later on. Right. Nobody escaped it. And if you had a gaffe, you know, anytime you have a gaffe, that's going to be rebroadcast and it's going to be pointed out. And, you know, there were so many articles for those out there. Probably a 530 club actually probably reads newspapers. The younger people don't know what those are.