 One of the questions that we always get asked where we sit down, we go over kind of the outline of the financial plan. We talk about income and retirement. We're talking about taxes and retirement. We're talking about your allocation, estate, long-term care, all those things. And the follow-up questions always are, okay, what are the fees? How much are you going to charge me? And then how often are we going to meet? And what is...