 Yep. Again, your frustration is palpable, Mitchell. And thank you so much for the call, because this is going to be the topic of discussion moving forward. And to the degree, like to me, what I find is it's just the brazenness of it. Like it's not it's not even like an apologetic like, oh, we really have to do this. It's like we did this. Yeah, we did it. What are you going to do about it?