 multiple generations. Anyone, I'm going to say 50 years and younger, we have failed to teach them. You're using the word rhetoric, and I guarantee you far too many people don't even know what rhetoric is. That just now occurs to me. But I do think our listening audience is fairly discerning and understand that point. But you're right. I think that by and large, the average American citizen, you're right, they may not even be familiar with the fundamentals of rhetoric, to be honest.