 We'll just hit the ground running in week 13, and like you said, go as long as there's an AFC varsity plan. Yeah, and we're talking with Keith Cosgrove, vice president and head of content for NFL Films. And Keith, the Reigns have a lot of strong personalities, a lot of big-name players, Lamar Jackson, Roquan Smith, Justin Tucker, Kyle Hamilton. How do you kind of determine, and again, you're dealing with four teams now, how do you kind of determine...