 You make it normal by getting as many people in your circle of friends to do it. Then it's normal. It's not you doing something bad. It's everybody doing something bad. And then is it really that bad if everybody's doing it? Is everybody bad, et cetera? You find ways to make yourself feel better without having to go confess, without having to put up the 50 cents to buy the candy bar or whatever it is. That's the same sort of thing.