 I have a set of principles that I learned in college that I follow. They're called the effective speaker principles. One of my favorite, there are 10 of them, but my favorite, and this is one that I try to implement, the effective speaker is a person whose character, knowledge, and judgment command respect. That's something that just sits with me among many other principles, right? The effective speaker uses language that is clear, direct, and vivid and appropriate to the audience to which you're speaking. These are things that we do not teach. Like half the...