 We're in an environment. That's why TikTok has been so successful. Get to the point in 60 seconds, mainly. You know, that's why these these micro bursts of information are so successful, because people's attention span isn't there. So you're going to lose track. But the reality for somebody that's a high risk candidate like a Trump, if you start rambling, you lose track, you lose focus, you get off on a tangent.