 that it's really going to resonate and that they feel like it was a complete, you know, totally worth their time that day on the day off. So it's really important for us to be intentional and thoughtful in everything that we do. But I think it would also, you know, surprise a lot of our fans that so many of the things that our guys do are also driven by them directly. You know, they come to us just as much as we go to them to ask them for support of our work. They're coming to us to say, hey, Heather, I would love to –