 They have a good eyeballs. Yeah, it's costly, though. I mean, that's the problem is that, you know, they didn't have to spend a lot of money on talent. I don't know if they want to do that versus just putting something out on a daily basis. It's not easy. I mean, everybody's kind of struggling with it. Somebody texted us and said, times are tough. I can't afford to participate in the subscription economy these days. But everything is trying to go to the subscription economy. I mean, even just like, you know,