 And I was thinking about this earlier that, you know, back in like the with the Internet, the dawn of the Internet and when Internet really got going and everybody kind of had access to it. The radicalization that you had of especially Muslim men and what it meant for Al Qaeda and other terrorist organizations and social media comes around and what it has done to amplify everything in that. And then the question is, AI, what's that going to be? That's why I just think that we're like in the middle innings.