 Now, Purity isn't saying that their organic juice cleanse can fix everything, but they are saying that it can be a compelling part of the solution. In fact, the organic juice cleanse is one of the hottest products Purity has launched probably in the last 10 years. Everybody knows how hot juicing is these days, and OJC is really organic juicing made simple. So tell everybody about the organic juice cleanse and why you call it a quote-unquote detox.