 The news, of course, then consisted chiefly of three channels. And, you know, that was when you knew something was serious, when on regular broadcasting there would be a kind of an answer that would cut in and they would put a slate on the screen that said, we interrupt this broadcast to bring you breaking live news of some kind. And then, you know, they would cut out the commercials and you understood that this was a big event, capital B, capital E, big event. Exactly.