 We are no longer living, we are surviving. And that just struck to me. And I think a lot of people can relate to that and resonate to that. I think she was spot on when she says every time you just swipe your card when you make a purchase for something, you think back and you're like, wait, four years ago it was a lot better. What's going on here? And then people do their homework and research and find out, wait,