 Because who is they, right? And when you think of that, I always think of the movie Conspiracy Theory with Mel Gibson and Julia Roberts. Mel Gibson plays a conspiracy theorist, a guy that runs a newsletter like you might see a lot of folks these days, a lot of folks we have on the show. And Mel Gibson plays Jerry Fletcher, this conspiracy theorist, and he's explaining it all to Julia Roberts. Here's a little bit of Conspiracy Theory.