 Now, finances, for many people, and a lot of people are probably listening right now, it's a stressful thing about finances. It's not a pursuit of happiness is their finances. It's a part that is the stress because they know in that mailbox they pull out the bills, open their email, there's constantly reminders, your bills are coming up, or a reminder that you're getting close to your limit or you missed your payment, whatever the notice or alert might be, and you're sort of overwhelmed by it.