 They're test-marking it in Australia because they love coffee. And Australia puts a stop to consuming coffee around 3 p.m. In fact, their cafes close their doors for the day, leaving coffee enthusiasts without their beloved caffeine fix the rest of the day. So they figured out how to get their caffeine fixes. Give them a bag of coffee-flavored Doritos. Or buy a Keurig. Or maybe alternatives. And then you can have it any damn time you want.