 Steve Dodge is the owner of Platinum Concrete Coatings. Welcome, Steve. Hey, thanks, Brian. So you guys paint concrete floors, but this is not stuff that you can just buy in a hardware store. What is so special about this stuff? Several things. It's called polyurea. It is a substance that's been around for a period of time, and it was only about 10 years ago they determined that it could be used on concrete.