 And it's like, this is how it works. This is what happens. Give me a number. Let's show you what happens. Give me another number. Give me a negative number. Let me show you what happens. This is what happens. Then now what happens. And teach you exactly how it works. And when I do that, the light bulb goes on and people really like what they see. And that happens. Thankfully, that's what happens most of the time. Rarely does the light bulb not go on.