 Can you describe the genesis of this relationship? So when we first bought the company, the company was based in New York. So I had to fly from Vegas to the New York offices and go through and figure out what was going to come back to Vegas and what I was going to throw away. Well, they had a wall as big as this wall here full of tapes. So I had to go through every single tape. And one of the tapes that I popped in was the Keenan Ivory Wayans show. He had his top show back then. And he had Joe Rogan on.