 And so it's about relationship and rapport and dialogue, not just those of us in the room, which I'll introduce in just a second. Audience, hang in there. But anybody who's listening should be made to feel like they kind of know us and what we're doing, what we're about, and that sort of thing. If we just jump in right off the bat and say, all right, hot take number one. Now imagine the theme music plays, and the first thing you then hear is, hot take number one is this person's a jerk.