 And the leading researcher on this is Elizabeth Loftus at UC Irvine. She pioneered research on showing how malleable memory is. Just by asking questions, like in court cases where, or eyewitness testimony, you ask people, you show them a video of a car crash, and you say to one group, estimate the speed at which the cars were traveling when they collided. The second group, estimate the speed at which the cars were traveling when they smashed into each other. The smashed in group gets