 Well, because if you're to the right, you're going to be turning it on Fox, and if you're on the left, you're turning it on MSNBC. Which is why the different thing they need to do at CNN is stop trying to compete with those talking shows and go more to a Larry King type of programming where you have some really big entertainment component. That's why they're talking about Bill Maher coming on in the evenings every once in a while doing stuff. In other words, you have to be different. You can't fight for the audience those two are fighting for. But Bill Maher's a talent. Yes. You've got to pay for him. They had to pay for Larry King, too. Yeah.