 Absolutely, the sedentary lifestyle, which we incentivize too, is a huge problem. The book is about the underpinnings of metabolic health, which is simple. It's our diet, it's environmental toxins, it's sleep, it's exercise, it's the basics. But working for the food companies, I also help steer money to exercise groups to distract the issue. Michelle Obama talked about food in the first year when she was on this campaign in the White House, which was right, but she actually got paid off by the food industry to start talking about exercise.