 Well, I mean, if you think Coca-Cola and Pepsi-Cola taste exactly the same in 2024 as it did in, like, 1955, you're mistaken, okay? Well, don't get me started on the McDonald's french fries. Formulas change, no doubt about it. They used to cook them in lard, right? Right. And they were fantastic, right? Right. So, okay, I guess we've got to talk about some events here. We should. We should. Yes, sir.