 Of the thing. Because right now we have this weird thing in our culture where if something happens, rather than, I don't know, react to what's going on, you got to film it. Why? Because what's the point? Did you really eat a meal if you didn't post a picture of it? Did you really witness a concert if you didn't film the whole thing? Well, no, you didn't. You filmed the concert. You probably didn't pay attention to the music because you were worried about the framing of your stupid video that you're never going to watch because it'll look like crap because you're recording it on a phone.