 I feel okay making fun of American Express because they're such a big name. They had this list up on ways for small businesses to save money, and I kid you not, it was stuff like take things to recycling that you could get a little bit of money for, or just the dumbest stuff that's not what we're talking about. We're not talking about making $20 or saving $20. We're talking about some money, making money that will make a difference that I can get my kids braces with.