 And I know there are lots of others that did become successful, but you don't know their names because they were just businessmen or something, or professors or teachers or whatnot. But a few became really famous. That's the focus of this book. Yeah, Max Factor, Charles Atlas. That really surprised me. Jeff Boyardee, Bela Lugosi, Bob Hope, Paramahansa Yogananda, one of my favoritest folks. Krishnamurti.