 And trust is winning the game for Newsmax. Obviously, an incredible lineup featuring you and me, of course. But trust is a really big deal, isn't it? Yeah, it is. And when you lose it, it's hard or near impossible to get it back. And people do. They feel burnt. They feel distrust of the government, distrust of the three-letter agencies, distrust of the media, all-time high. So when you find something, the light shines.