 And what I mean by that is, you know, what are the stories that are not being talked about now, right? They're not going to talk about the convention. They're not right now going to talk about J.D. Vance, all of the attentions on that. Yes, I know that we're doing the hearings today and into the week on the Secret Service, but there's not a lot of discussion about what happened a week ago Saturday with Donald Trump and the assassination attempt. And so it is all about taking command of the news cycle.