 Absolutely. And I think you need to kind of, I don't know, I just think that maybe that ought to be something they think about. Let me ask you a question. When it's New Year, okay, and midnight strikes, what do most people care about? The East Coast. The ball dropping in New York. Once midnight hits in the East Coast, that's when the New Year really, really starts. I get it. West Coast, you know, three hours behind. Their New Year starts at 3 o'clock in the morning for us. But everybody really cares about the East Coast, right, when that ball drops?