 The problem is that, for the most part, people are not engaged in politics, and they shouldn't be. They're living their lives. They're getting their kids off to school. They're making sure that the lunch is going. They're going off to do their jobs. They get home. They're taking care of their kids. They're dealing with their families. Weekends are largely the same thing. Unless they're the person who does the grocery shopping in the family. Everybody sees it when they go to pump gas.