 When you look at sort of engaging with an audience, you go, okay, let's keep this short and to the point because, well, he can get into the weeds and most people are just going, why are we in the weeds? I don't get what, I don't understand what's going on. But if you get him talking about Journey, and he really does, he loves the band Journey. My friend told me that he loves the band Journey. So we introduced him with a Journey song or whatever.