 Can I tell you something funny? When I was a kid, I was shopping with my dad. We were in this store, you know, Fortune House, which just had a lot of cool stuff in it. But they didn't have any sports memorabilia. So we're walking by and we see this football sitting on the shelf and it has a plaque on it. And the plaque said two guys named Joe. And it was Joe Namath and Joe Montana. Now, my dad and I were huge Joe Namath fans growing up in New York. My dad actually went to Joe's bar. Joe had a bar in the city called Bachelors, I think.