 Anyway, the other thing about it is everybody in the media is struggling with how to make money in the digital age. Yep. And the only real success story has been, you know, the New York Times. But the dirty little secret about the New York Times is the reason why they're making money is because of Wordle and recipes. Okay. Like people sign up because they want the recipes and the Wordle stuff and they wind up getting the New York Times with it. Whatever gets you in the door. I know. Whatever gets you in the door.