 To change. It would be awareness and people boycotting this stuff. And for example, I used to hear this a lot when I was in California after the riots in 92, was it? They said, you know, they're poisoning our working class areas by putting nothing but fast food in our areas and a lot of liquor stores. And I thought, well, that's because people want that in that area. But no, that came first. Yeah. And then came the customer. So we could somehow reverse that. Yeah.