 We didn't have to use crash or siren sounds after all. Speeding catches up with you. Brought to you by NHTSA. When life spells heartburn, how do you spell relief? R-O-L-A-I-D-S. What about when life spells fried chicken? R-O-L-A-I-D-S. Fourth cup of coffee? Still R-O-L-A-I-D-S.