 And it's like, this is how it works. This is what happens. Give me a number. Let's show you what happens. Give me another number. Give me a negative number. Let me show you what happens. This is what happens. Then now what happens. And teach you exactly how it works. And when I do that, the light bulb goes on and people really like what they see. And that happens. Thankfully, that's what happens most of the time.