 Troy Aikman has a company, FL101, that just started using 8, not the number, but E-I-G-H-T, 8, on apparel. And Lamar is saying he spent all his time and all his money to make 8 a brand of his. Sorry, 8 is like a number that anybody can use in anything? Well, you know how Tom Brady has TB12? Yeah, well, that's fine. That's TB12. Right. But, Brian, importantly, there are laws and rules. I don't know about this. You can patent it. You can do that. Wow.