 And if you think about this, you know, when you were younger and you started saving for retirement, you were doing it through your company sponsor plan. Maybe you were doing it on your own through an IRA or something like that. You were told how important it is to save money for your retirement. And I think we all intuitively understood that. Right. We understood we had to put money away and put it away at various amounts. And typically we save more from age 50 to age 60 or 70 than we did from 30 to 50.