 Coming from a family of inventors, because my dad, he invented cheese machines for the Italian cheese industry. All I wanted to do was get this item in the hands of someone that could make a difference with it. Now, growing up in Brooklyn, you know, I went to local pizzerias. I tried to license them, the ability to use it. And these guys are like, you can't tell me how to make my pizza. I make any pizza the way I want.