 So while all of that's going on in terms of the economy, you've got the Civil War going on in terms of the Democrat Party. Republicans have got to figure out a way to take advantage of that. And they've got to figure out a way to explain, again, through storytelling, why when mom and dad are going to the grocery store, they've gone from buying, let's just say, the brand name cereal, to buying the just as good but cheaper off-brand cereal.