 Hey, you know how you like to go to Federal American Grill and have dinner? If it was $50 for you and your wife, and they made, I'm going to make a number up. I don't know what it is. They made $10 on that. That would be a good profitability in fine dining. And they made $10 off your $50. And you've been going there once a week for 10 years.