 These inventors kept coming out with new products because the people never had those before. So, boom, that's brand new. I got to have that. They might not have never used it, but it's different. There's Percher toasters. You just put it in. It sits on the top and it cooks. You got floppers that flop the toast over. You got swingers that swing around. And the manufacturers, I think, this is my own personal feeling,