 And, you know, it's somewhat of a black box because their website is mostly blank. I went to their website. You know, there's nothing there. They don't seek publicity. Their client list, you know, is... They're a behind-the-scenes type of group. But their data-driven memos apparently are trusted in Democratic circles. And they're typically passed around to a small group of clients and strategists. But this then begs the question.