 When somebody across the country who's listening to our show says, hey, I want to be a show sponsor. I want you to talk about my car shop in my town or my electrical shop or my plumbing shop or my roofing company or door company, whatever. They send me an email through our website. They go to michaelberryshow.com. My salesman who works in that city then takes a package. He takes a package, and it's here's who Michael Berry is.