 To you, in the real estate industry, you know, there was an idea that home inspectors were just vendors. We were just this contractor that came and provided a service, and we weren't integral to the process of buying or selling a home. And what I've tried to do over the last six years and been pretty successful with it is change that mindset that, you know, yes, other home inspectors may be just vendors, and they come out and they provide a product, and you never actually see them or, you know, get to interact with them.