 You know, if the answer to that, I would probably not be the hunting and conservation editor for Outdoor Life. It's a really, it's a question lots and lots of people are asking. And the survey is one attempt to get at the answer, but I think there's a couple of things. One is the percentage of active hunters and shooters in the population continues to decline. And so just from a pure demographic standpoint, you know, there are fewer of us.