 You know, and that's interesting because Cliff being the chairman, we had Cliff on last week, folks, if you remember. I'm sure you do. Didn't you also, you know, you go from one franchise to two to five to ten. You also not only had to sell yourself on the dream, which you believed in, but you probably had some marketing and salesmanship to do to Cliff and the people at the very top to believe in you. Am I correct? That is correct. Cliff and his people came for a business plan review.