 something that is not already existing is just a guide on how to get started. Right. And there are things they have to consider, like the age of students coming in and not just having them come in the facility, but having something for them to do while they're there. So that's a great resource and support. Another key piece of this that we can't depend on the school connection to reach the kids and the parents and the teachers and the counselors. Talk to us about what you're doing in social media and the website and some of your analytics there.