 And of course, once they did it, they were like, man, we really should have done this years ago. And they're very happy. So I think, and I think what I always tell people is that it's really about the flexibility that the cord cutting gives you. You know, if you want to pause, if, you know, budget's tight, whatever, or maybe you just want to watch free stuff on like, what's the one, Tubi, I think it's called. It's like the, you know, they have like a lot of Pluto, you know, there's like so many like free ad supported services online.