 safe once again, strong once again, great once again. So there was a lot of things that the convention had to offer, and there was a significant amount of moving parts. So even when you get to the speakers, if you're attending it, you've already had a full day. Well, I think that's really key. And you know, by the way, this convention fest that you're talking about, from what we've seen, dozens and dozens of exhibitors, you know, the food and drink vendors are talking about people selling merchandise, all the other that goes into it. And by the way, you know, the cheese curds, clearly, I don't think you can go to Milwaukee and not have those. But