 People will pay for access, one-of-a-kind experiences, you know, priority and privilege, if you will. Would you say, you know, that's in part why road trips has enjoyed success? I think that's exactly why road trips has enjoyed success. You know, again, if you compete just on access or the simplicity of having access and on price, it's hard to, you know, people can usually get things themselves taken care of online or something.