 I mean, look, I think there's everything you're just talking about is obviously really terrifying from this company. I don't know why they would be this way in the first place. But, like, it's very rare that companies come out and say, oh, even Bud Light, who seemingly overtly changed directions, right? Like, you could tell by their actions. They never came out and said, and just so you know, we're totally off the bandwagon. They just kind of did it and hoped you noticed.