 that exactly half of our audience was 55 and up. So our ratings only showed the people who were 25 to 54. The 55 and up people didn't count. They don't matter. They don't exist as far as the rating systems go. And I thought, and so I started digging in, you know, the people who do the ratings, the companies, and it was because when you hit 55, you're not making purchases anymore. You're not engaged in commerce anymore.