 when you were making a sales presentation and you're waiting because another company is going to make a presentation before you and they've got all sorts of graphics and charts and beautiful things and you got a legal pad. Or there may have been a moment when you went to the school dance and you're looking at that pretty little girl over there and thinking you're going to ask her to dance and just before you do, some other guy asked her and he's a magnificent dancer and you're not.