 A fourth time, they're going to feel entitled to it. And a fifth time, they'll be dependent on you for it. So it's appreciation, anticipation, expectation, entitlement, and dependency. And we realized we were guilty of that and needed to change our model to something that was going to be more empowering. And I think you've already alluded to this, but I mean, dependency, in my opinion, is a national epidemic today in America. We have, you know, 40...