 obviously a huge, huge deal. When we talk about the weather, which it is all the time on this show, because I say what's the common denominator for all of us, people talk about the weather. You go to get a cup of coffee somewhere, you stop it in your 7-Eleven, your local stores, you're pumping some gas, someone says, whoa, you see what's coming down the pike? And I mean, every day I think of my life, I've had that conversation with somebody