 They tried this with Bobby General tried this. And I used to tell people, so if I go, let's say you buy advertising with me and you spend $1,000 and they put 10% on it. So I go to my advertisers and say, hey, 10% tax is going to be $1,100 now. They go, nope, I got a $1,000 budget. So instead of getting $1,100 so I can keep making the same money, now I'm going to get $900.