 An outfit called the Council to Advance Hunting and Shooting Sports just came out with this survey that I wrote my story around. It showed kind of a consistent slippage in that public support. And so I wrote the story partly just as a news piece, but also I think as a wake-up call a little bit to say, you know, we've got some work to do. I think it was interesting that back in 2021, 81% of the population supported hunting and recreational shooting. We've had this 5%. Why is that?