 That's what I say, Michael. It's a very hard sell. When people are so used to getting, you know, calories cheaply, you know, eating Doritos and whatever else, and getting medical care that's all paid for and just taking whatever drugs are paid for by insurance, it's very hard to get them to think, no, this is not the best way for you. You've got to get the right doctor, and you may have to pay for it. But, you know, what's more important, man?