 Absolutely. But look, I think that it's more than that. Dan, you said that you think that this was maybe based on a title. I think there was some truth to that. He's a former, but he's also running. Don't forget, he's running. He's a candidate and he's former, so he's got two titles, really. But I think the bigger problem here is this was based on the fact that he was Donald Trump. And I think that