 All of that can be the case. And that's how we end up with these. We call them woke companies and everything else. But when it comes down to it, the only thing the business really cares about is making money. That's the that's the only thing they really care about. And if they do anything else, if they, you know, with rare exception, the thing they care about is making money. And if they do anything else, if they present themselves as woke or whatever.