 Right off the bat, it was a lot of interesting. You'd be going to work and you'd pull over and call a Korean radio show or something like that to talk about it. You know, what's great about SPAM and I think why it had the appeal is it's got that it's been around for forever and everybody has a story about it. Like there's very there's nobody in the world that you can't sort of like spark up a conversation around SPAM.