 And then Trump talked about it in a different sort of a way, make America great again. That's actually about hope. So it's interesting that when you say, because you've got your finger on the pulse of America, that you're saying maybe we need a different message. I'm wondering if the American people are just starting to want a more explicit, hey, talk to me about the future, about my jobs, my children, my grandchildren, a little bit more than we have in the last couple of elections.