 If you are somebody who's getting into the NBA as a lone wolf, like I was, I had parents who were not particularly, not really sports fans. My parents didn't know what hand a baseball club went on. You're gonna gravitate toward players, then go toward a team. And if you know the players through commercials, if you highlight their best attributes, like Magic Johnson's smile, or Larry Bird's competitiveness, you are going to win people over.