 Amazon Prime Day is here. Experts are taking advantage of this data to remind consumers to be wary of scams. Deceptions such as phony e-mails from people impersonating online retailers like Amazon are nothing new. But the Better Business Bureau says phishing attempts increase amid the heavy spending scene during significant sales events. The Better Business Bureau advises consumers to watch for look-alike websites, too-good-to-be-true social media ads, and unsolicited e-mails or calls.