 I might be wrong, and it looks like 50% to 80% of the ads are trial lawyers. And you can bet if they're talking, they're talking about bashing insurance companies. So you're getting bashed every day, and they're spending millions and millions of dollars to bash you every day. How do you go sit down in the meeting to negotiate something? You know, he mentioned there's an insurance company that they meet with and met with that doesn't do business here.