 He gives the NBA, as I mentioned before, instant credibility. This is a league that was really struggling for national relevance. It was struggling to become a player. And Larry O'Brien gave the NBA cachet. It was headline news that he was the NBA commissioner. It made people take notice. So there's that. And the second thing is that he brings order to the NBA. The heads of the NBA before Larry O'Brien, Maurice Podoloff and J. Walter Kennedy,