 I think I'm finding a deal. And then you just scroll down maybe about 10 more and you see it for, you know, 20% less. Well, have you ever noticed that you're scrolling Facebook and you see this ad for this awesome little product? You're like, oh, that's a neat product. Oh, it's only, well, it's 29. It's a little bit more than I want to spend for that. And then you go to Amazon, you can get it for 19 bucks, you know, the very same thing you never even heard of. Exactly. Exactly.