 Well, I think it's because there's an influencer. She's just the cutest thing. She's young and it's a new generation of quote-unquote trad wives. So she's got the, she looks like she has like a 60s kind of bouffant. She wears an apron. She kind of does all the, like that's what she wants. She said she and her husband, when they started dating, they talked and this is the life that they wanted.