 seeing other toys in the toy aisles that were competing for your parents' money or your meager savings that you had. So right next to the Return of the Jedi toys, you had He-Man in Masters of the Universe. You had G.I. Joe, the small G.I. Joe's, the real American hero G.I. Joe's. You had Transformers and Go-Bots and Thundercats, and it just doesn't stop. You have all these toys, these action figure toys competing for your dollar.