 Yeah, I like markets, too. And, you know, they told me that the problem with Northwestern, it's not on an interstate. And so, you know, Louisiana Tech, boom, you go there, you can get there from Shreveport, Monroe pretty easily, get there from Texas, Arkansas, just by taking a little jog around. So Natchitoches has to promote itself a little bit more. I kind of get that. So if he's good at marketing, good for the university.