 You know, for years with the advertising, we had the tagline, we did crazy tasty. It's not around anymore, but I really loved it when we did it because it was all, to me, it walked that line. Someone who loves it thinks, yeah, it is crazy tasty. Like I really, you know, I can put it in between two slices of bread. I can cook it with eggs or put it, you know, and then I spam sushi and it's amazing. It's tasty.