 was pretty decent, and then they could mix them in here and there, I think it makes for an exciting reason to want to go and see the Lakers. Oh, I agree. I mean, look, the Lakers are great at promotion. You think of Showtime. You think of some of the other great players they've had. You think of the championships they have won. You think of the rivalries they've had over the years. And to me, it is a marketing deal.