 And their book's been written about this. It's really wonderful. It was a 2006 book written by the editor-in-chief of the New England Journal of Medicine, no less, Marsha Engel. And she wrote a book called The Truth About Drug Companies. And she talks about this all the time. Basically, they come into the office. They bring lunch. They bring samples. They're always very attractive. And, you know, people are happy to see them in the office. They're coming in with pizza and donuts and whatever else they come in with.