 Keeping up with the Joneses means striving to match your neighbour in terms of possessions and wealth. And that expression originated from a popular comic strip of that name that was published in the New York Globe. It began in 1913 and ran for 28 years, bolstered by a 1915 cartoon film adaptation that played in cinemas throughout America. It was written by Arthur Popp Mamand and chronicled his experiences of living in suburbia.