 Yeah, of course. I mean, I think one thing that often gets lost sight of is cable got more expensive too, right? And satellite got more expensive. Every time there's a price hike for Netflix or what have you, there's a lot of grousing about that, obviously. But you look at your cable bill and those are going up by the same or more on a yearly basis. And that's why a lot of people are still looking at this and figuring that they have to do it. And yeah, there's a lot of different ways to cut the cord. In some ways it's easier now because you can get a lot of the stuff that you