 Now, what's fascinating here, and these are deep questions that you have to ask yourself. You cannot simply dismiss these people. You need to take a moment. I'll get emails tonight. Well, how'd you play that woman? Don't play her. I don't want to hear her. That's just the kind of mindset that allows you to lose to these people. You need to understand what underpins what she's saying. You need to understand the code word she's using.