 with pilsners in bush's case it was budweiser in pap's case it was uh what we you know now know is perhaps blue ribbon because of this arms race they uh end up just sort of sweeping all before them competition wise and end up as you know the kings of brewing by 1900 by you know the 19 teens and because of that because of that race pilsner gets more and more ubiquitous and more and more unavoidable