 And one of the ways to improve it is to cut back on overconsumption of alcohol. Now, the US in the early 1900s was not a beer country. It was whiskey, whiskey and cider. And Americans drank a tremendous amount compared with the rest of the world. European visitors who chronicled their visits to the US always noted how much and how frequently Americans drank. So there was an understandable temperance movement to sort of slow things down.