 And, you know, you would have people that would send in the fan art. They would make costumes out of spam cans. They would do weddings with a spam themed, you know, cake. From around the world, you get people that would send in, you know, just their rooms that are painted like spam or their car is spam painted. And it's just, you know, it's had such for such a long time, a devoted fan base. And whether you love or hate spam, you know, you kind of have a story or you kind of know about it and have an affinity.