 That's absolutely right. That's the biggest reality check for me. It's not so much hearing it from people, but it's living it myself as well. I mean, parents out there will know when I say this. Right now in the summer, especially in Arizona where it's 110 degrees or so and kids are at home, they're not out playing all day, which means they're at home. You know what they do when they're home? They eat. Eat.