 Now that social media has been on the scene for the last decade or so, it can do a lot of great things. It can connect us and allow us to transact business in ways that we haven't been able to do before. But if we don't use it correctly, it can be harmful for us. And this is where I think people are becoming more thoughtful and careful about being good stewards of this technology and optimizing the good things and minimizing some of the harmful things it can do for us.