 Well, I think there's a couple reasons. The first and foremost is that on university and college campuses, it is presented that having children is a burden. That's number one. Number two, we have told a generation of young women to instead prioritize family formation to go try and become a CEO of a shoe company. And we go through the numbers in this book. There are millions, almost 10 to 12 million early 30, late 30 young women who are unmarried in this country.