 And as you mentioned, 50 years ago, the first barcode scan occurred with a 10-pack of Wrigley's Juicy Fruit Gum in Troy, Ohio. And today, we estimate over 10 billion items are scanned every single day using a barcode at retail establishments around the world. Now, I'm old enough to remember back in the day, Costco actually did not use barcodes. They went against the grain, and they would, like, call out the number –