 So for the people that want to become the next big thing, are you selling a dream or do you still think it's really possible? I think they're creating stars every day. We have kids who will come to VidCon and buy a community track ticket. Three years later, they might be on the side of the building that was one of our feature creators and have a million fans. So I think some of these kids, we're probably creating superstars every day online. And you've been doing this for a long time. So what do you like about this? What do you get out of it every year?