 We are visiting with Professor Tim Bono. The book is called When Likes Aren't Enough, and he is a lecturer at Washington University in St. Louis. Okay, Tim, let me ask you this then. When we talk about the actual platforms, you know, whatever social media platform there is, you know, we've talked about this as a tool. It can be good. It can be bad. It can whatever. How is it that you should be, the user should be,