 People get these ideas and they go implement it. And mind you, some don't work. A lot of them don't work. But, man, when you can make something happen, it works. I know that probably. It's exciting. It's exciting, but it's something different. And you told me something. You felt like if this does what it wants to do here, this is something you could take all over the state and the country. Yeah, I think this will be the next franchise starting in Lafayette, Louisiana. It's that good. It really is.