 One of the many reasons diets fail is because it takes too long and it's just too hard to get to your goal. So when I created the PhD protocol, I wanted it to be simple, fast and healthy. PhD is not a one size fits all program. We customize your program to fit your nutritional needs, schedules and your lifestyle. Most importantly, we understand that 80% of change comes from the mind. It's a lot like addiction recovery. So we're here with you every step of the way.