 and how to succeed in business. And I'm telling you folks, even if you aren't in business, just the lessons you learn on how to treat other people in this book are second to none. And yeah, I'm plugging it because I believe in it. You know, Jack, when people look at CEOs and they're not familiar with some of these top executives on a personal basis, a lot of outsiders look at them and say, they're so infallible. They're so powerful.