 Angie's List is now Angie, and we've heard a lot of theories about why. I thought it was an eco-move. Fewer words, less paper. No, it was so you could say it faster. No, it's to be more iconic. Must be a tech thing. But those aren't quite right. It's because now you can compare upfront prices, book a service instantly, and even get your project handled from start to finish. Sounds easy.