 Okay, so let me follow your analogy there. Now, how much of it would be the proverbial regulation, speed limits, things like that, versus driver's education? You know, with somebody showing you how to use it, what to do, what not to do, because I think there's a conflict between do we need guidance from government officials and a warning label, which some people could worry would be an overreach of government versus, hey, there's potential danger here. There's good, bad, like anything else.