 who actually does, because he goes through the drive-thru, and he doesn't have to care, but he does think, how are people doing this? And the reality is, if people like you or me or Trump have sticker shock, imagine the effect that has on American Americans who are showing up at the grocery store and paying bills they've never seen. But at a moment, here's the key part of this. Talk about inflation. Their wages have not gone up to keep up with that inflation. I think it's the double whammy.