 And so tell me about the life of a creator. What does it entail? People, it looks very easy, is it? Great question because it seems like it's really easy, right? Yeah, it is the greatest job you can have. So there's no complaint when I say that we work seven days a week. And six of the days is to plan a video and then one day is to shoot it. So we do all of it to plan out that one day.