 The Star Wars toys on display are from Jared Roll, enthusiast and museum curator from Wisconsin. He and his brother Kevin owned many of the toys when they were children. As an adult, Jared collected the rest of the original toys. In part one of this two-part story, we learn that Star Wars was released in May of 1977 to just 32 theaters nationwide, and how George Lucas' movie revolutionized movie merchandising, licensing, and even how kids play.