 junk email, spam email. And that kind of comes a little bit off of the Monty Python. And Jim Henson had a spammy character in some of the movies and saw spam a lot. Eric Idle came out with the version of the Holy Grail that went to Broadway, which was brilliant. It was a lot of fun, but he recognized the value of the spam brand. And at the time, you know, Hormel recognized the value in branded content. They partnered with