 I've always thought it was kind of funny, but maybe to a degree. I don't know. It'd be interesting to know if there's... I mean, because they continue to do it, but it may be one of those things. We've always done it that way. So we just do it. And we hope that it doesn't get any traction. That's right. I don't know if it's a big enough story. I mean, I'm sure there are a lot of things that...