 But now is the time. If you're on a budget and you're like, you know, I can't afford beef, now is the time. When there's a sale for $2 a pound for a pound chub of beef with no limit on how many you can buy, if you have the freezer space, it's a great opportunity to go ahead and stock up and be able to feed your family for a relatively cheap price. I mean, it's cheaper. At $2 a pound, it's cheaper than a lot of your other proteins. So...