 I didn't know that the... Anyway, there's no reason to sit here and teach a digital marketing class. I was enjoying this. Thank you, George. You're snickering at me. But you know it's true. I put these meetings on the dumbest guy in the room. But at least as a CEO, I'm at least going to learn enough of it to lead this place. Because if we don't lead Ramsey into a digital world, we're screwed.