 But it's not just about the money. You know, there's times where I thought about letting some people go because I said, man, this person is doing X, Y, Z, but they're not bringing any money. But the truth of the matter is that creating a social media platform, visibility, although it doesn't make you money directly, is definitely a great influential tool. I don't think I've ever went anywhere in the last two years without somebody recognizing me.