 is that there's no you know usually you want action shots i mean i used to produce television ads particularly political ads and you want the candidate walking you know briskly to shake someone's hand or you know on stage with their kind of pumping their fist you know anything like that where it shows them gives some sense of vitality they have none of that to work with with joe biden so a lot of them they're still ads or we saw that one that he did when he challenged