 They're the ones who are being silenced. They're the ones who are losing 30 million pounds a year, I heard, is what The Guardian is losing. So there's no such thing as... Well, look, they're all dying. I mean, anybody foolish enough to pay money for The New York Times or The Washington Post at this point, the reason they're dying... I mean, you said it, you know, you said that there's a short karmic loop. It's called...