 And then they'd get 100 episodes and they'd come back for more. And now it's not so cheap, but they'd hook their audience. And it was a tremendous benefit to all of us in terms of getting to get the kind of TV movies that would show overseas because you had a show that was popular overseas. How did you kind of venture back out of soaps so you didn't get typecasts? Yeah, that was part of the thing that's so scary about it. You know, Neil, you think, you know, because you see...