 Another reason for high cattle prices comes from the demand side. Americans still love their beef, and the premium prices have not slowed that demand. Retail beef prices averaged a record $7.90 per pound last year, and that's for all classes of meat. Joanne would be glad to hear that. She likes her meat. She likes her beef. I was going to say, I'm one of those that it doesn't really matter the price of it. It can go up, but I'm still going to have to buy my hamburger meat and my steaks and everything. That's right.