 Researchers indicate the popularity might be driven by Generation Z because they love chicken and everything, especially if there are sauces involved. Where does the most sports betting take place in the U.S.? USA Today says it's the northeastern U.S., which saw larger takes from sports betting than any other area in the country. New York took in the most money from it. The Washington Post says taxation on sports betting has quadrupled over the past three years. On Wall Street, modest gains in stock futures ahead of the opening bell.