 Ultimately, the goal, I guess, in the background was to determine the ways in which the changing nature of humanity and transhumanism would affect individual society, business, and government. But now we have trends that discuss all things from what you eat, whether you're going to be eating bugs in the future, what you wear, who you're going to associate with, and how you're planning on getting from point A to point B. All of that is going to take money.