 integrated power supply that sounds interesting that's made by dominion rods as for the best rod reel combo well look at gxr bass systems made by saint croix rods shimano won the best freshwater reel award with their new vanford spinning reel as for lures the best freshwater soft lure is made by z-man fishing products it's the shadtron lt that's lined through swim bait they also won the best saltwater soft lure with their prawn stars yep looks just like a prawn