 Was it that big a deal? Right. Was it just more marketing? Yeah. Was it more about convincing you that you were getting a bigger bang for your buck? A whole lot more, yeah. That's right, which I think is what this other restaurant tried to do. And it talked about how they struggled for years. They stayed in business, but they struggled for years thereafter because of the public's perception that they thought they were trying to be hoodwinked.