 not inconceivable that we'll start you know we're still talking in cents for the cost of sending a letter but pretty soon i think it's going to be in terms of dollars so how far will people go and you know i asked one woman point blank what would you pay up to and she said three dollars which really kind of was interesting to me the idea that we could be looking at you know that level of pricing and people still being willing to pay that you know i think it's to a person but eventually i think we're going to get there i mean i talked to one um