 But Lyle O'Brien, by the time the mid-1970s roll around, he had become a relic. He's retired for the most part. He is somebody who is really looking for something to do. And when J. Walter Kennedy decides that he's had enough being the NBA's commissioner, he looks to Lyle O'Brien. He reaches out to Lyle O'Brien specifically to ask him to take over. And Lyle O'Brien says no. Because here's the thing.