 They're not marking up this cheap food. They're trying to make it accessible to people. And by the way, this is a trend. Are you aware of this? What trend? Oh, not marking our prices. Well, we're beginning to see some companies kind of go, you know what, we're going to hold the line. And we're not going to just raise prices like everybody else. I saw the viral video. Are you talking about Arizona iced tea? I'm talking about Arizona. Tell everybody. You've seen that. So I drank these as a kid, as a young skateboarder. We'd go into the 7-Eleven, the gas station. We had no money. And we would buy the, you know, 20-ounce can of ice tea.