 For me, you don't know what $9.99 means to me. How dare you, right? But as long as it's like 48 easy payments and $9.99, and you get like 85 CDs. You know what I mean? So that's kind of how I feel like I sound whenever I read ads on the radio. The worst part of those was you'd fall asleep, and whatever song was playing in that commercial, or maybe they're on a loop. You know that commercial's on a loop at 1 a.m. You wake up, and that song's just in your head all morning because it was just playing in your ear while you're out. Yeah.