 Here's a simple truth about higher education. If pursuing your purpose, doing what you really care about matters. If having a rewarding career matters. If a better financial future for you and your family matters. Then higher education matters. From six-week certificates to two or four-year degrees, there's an option for you. A brighter future is within your reach. Find out how at kyhigheredmatters.org. Brought to you by this station and the Kentucky Broadcasters Association.