 Beyond meat, yeah. I mean, look, there's some of that backlash I think is just kind of instant backlash because the Fourth of July event is such a revered event. So yeah, I mean, could that boost them? I don't know about that. But I also want to put the flip side on this. When I talk to marketing and branding folks, they said, you know, it's interesting to have a guy associated with meat.