 But throughout there, we weave in a lot of photos from people that get sent in to Hormel. That was one of the more interesting parts about working on the ads is we had access to their archive and to the people down there that were getting the fan mail. And, you know, you would have people that would send in the fan art. They would make costumes out of spam cans. They would do weddings with a spam-themed, you know, cake. From around the world, you'd get people that would send in, you know, just their rooms that are painted like spam or their car is spam-painted. And it's just...