 So, you know, it's so funny, Bob. We're based here in Kansas City, like I mentioned, and you talk about the trading card phenomenon. And I'm sure you've heard about the couple who started collecting Patrick Mahomes cards when he was in maybe even high school. And now that's worth millions and millions of dollars. Well, I had that thought for my two daughters. I thought, OK, I'm going to identify the next superstar and I'm going to get that rookie card and that's going to be their inheritance.