 You know, for years with the advertising, we had the tagline, we did crazy tasty. It's not around anymore, but I really loved it when we did it because it was all, to me, it walked that line. As someone who loves it, things, yeah, it is crazy tasty. Like I really, you know, I can put it in between two slices of bread. I can cook it with eggs or put it, you know, in my spam sushi and it's amazing. It's tasty. And then the people that didn't like it or didn't get it,