 Don't worry about the records. Don't worry about who's winning, who's losing. Focus on the stars. If it's a terrible matchup, let's say the Clippers are playing the Celtics, let's say. Focus on John Havlicek. Focus on Dave Cowens. There are folks that people know. And that, to me, was David Stern's genius, was that he was able to recognize that to generate interest, he had to identify ways for Joe and Jane Public to watch a basketball game beyond...