 Well, all they're doing by banning him is causing people to go, oh, I didn't know Joey Chestnut was sponsoring this other company. I wonder who it is. I wonder if those are any good. I mean, Drew, don't you think this is a terrible idea, A, for bringing more attention to the fact that Joey Chestnut has a sponsorship, and B, for banning the guy who makes your event watchable. He's the best ever.