 But it's not a fair comparison because Jordan chose to retire. Bird chose to retire. The hot dog competition said, no, we don't want Joey Chestnut in it. That's what I thought happened. How dumb do you have to be to be like, hey, this guy is the absolute best at what he does. We're just not going to let him participate. And the whole point that they did that is we don't want the competition to be a sponsor of one of our greatest athletes.