 because they believe there's something to be made about it in the future. But their focus is right now on what is working, and that's where they're going to spend their money. So, I mean, when we run out of that, it's too late. If we run out of it. Do we run out of it, though, Slim? I don't know. Is it a set amount that never continues to grow? I don't know. And you don't know that either.