 Sporting activities like they they still if you're a Yankees fan or you're a Phillies fan or whatever, you still support your team, even though Republicans and Democrats are fighting like cats and dogs. This has diminished, I think, for a lot of reasons, including the way the Olympics are run. And that is just not considered as big as it used to be. I think it's a big deal, though. Well, I want to bring up to Christine's point.