 You had Transformers and GoBots and Thundercats, and it just doesn't stop. You have all these toys, these action figure toys, competing for your dollar. But the biggest thing that hurt Kenner Star Wars toys after Return of the Jedi is that George Lucas said, I'm not making any more movies. I don't have any plans for that. And he didn't say never, but he definitely made it clear that nothing anytime soon.