 Because I'm very interested in helping other writers or would-be writers get their life story down. There's so many people. There's a number that came out, Philip. And this is people listening here. There are 90% of people that want to write a book, but only 10% have written it. Which is crazy. Which is the largest market space as an entrepreneur I've ever seen in my life. That's why I started a publishing company. Largest market pace I've ever heard in my life.