 and they're getting called out for it and some people are exposing it. Now, a lot of people, even in the so-called alternative media, like the BlackRock News Network, part of what they're doing is they're seizing upon it to gain their own leverage with the audience. And that's all part of the game. I'm not sitting here to, I'm not gonna whip it up and down, but it is what it is. Case in point, Shannon Bream, yesterday on Fox News Sunday, started the show in a very interesting way.