 Yeah. Yeah. And so you're talking about communities who are very patriarchal. They're very much they want to be engaged. They're like, show me your homework when you get home from school. Like, I want to be engaged, you know, and they pass on their own life lessons to their children. And so these are groups that were very off put by that and very much wanted to be wanted to be engaged. And so that's one part of it. As you said, you've got people that flow.