 So instead of doing what most people have done, just leave the prices the same as we did last year. We sold money last year. We actually kept the prices. We know this year is, you know, inflation's high. It costs a lot to just go to the grocery store. And so we're just trying to help people out a little bit and help them that they will remember that. And I always come back to Jerry Cook and Farwell's. We're not here to take advantage of anybody.