 First Bank. Bank local. Get more team spirit. Member FDIC. This is a Bloomberg Money Minute. The numbers are proving what we might have surmised, that streaming is where video viewing is growing. In June, Americans spent more than 40% of their TV time streaming movies and TV shows, the highest percentage ever for online viewing. According to researcher Nielsen, streaming viewership increased 6% from May. Broadcasts lost almost two points while cable fell by one point.