 And how can your word or message satisfy that pang? First, your message must have passion. In simple words, you must believe it. Second, you must have authority. You know your words, you've lived your words, and you believe your words. Next, there's got to be a need. If your words are shallow with no value, forget it. Finally, they must be good words, communicated well. And that's it. P-A-N-G, pang, to satisfy their hunger.