 So I grab a couple pops, I put them in that shopping cart, those drink holder spots, you know what I mean? I'll go with my daughters and fill it up, and at the register, grab a couple pops, put them in the thing. So I pay for all my groceries, and I'm walking outside. I realize I haven't paid for the pops, I forgot. You know what I mean? I forgot to put those on the counter. I go back in, hey, I'm sorry, I forgot this. I mean, I felt guilty just 25 feet away from the register.