 I don't think it worked in the way that we wanted it to, where people drove in and were reminded by it, like, oh, we should probably take care of that. I think that the media that picked it up, I mean, it was covered by KSR, it was covered by Lexington stations, it was covered by local and Indianapolis. Well, they did the segment on the broadcast. Yeah. Like, during the game, they did a segment on it, too. It was ESPN, Barstool, like, all these, like, it got national attention, and the NCAA very famously does not want negative light, especially in national media, so I think they were like, oh, we should probably...