 I was told explicitly that part of the embargo's terms meant I would agree that you and those with whom you share the information will not trade on it. I've personally never seen this before. Maybe it's because I'm not really a business journalist, he writes, but it was interesting. Clearly information that could be used for trading purposes, meaning it might impact stock prices when it comes out, meaning that hopefully the information itself is going to be interesting and important enough for him to do an article. Look.