 and knew of the popularity of this lighter-colored, lighter-tasting lager called Pilsner. Brings it back to Adolphus Bush, says, can you make this for me? He does, and he eventually acquires the rights to it. They name it after a Czech town called Budweis, or Budweiser, and that becomes just a sensation from the late 1870s onward. For many of the reasons that, you know, Pilsner itself became a sensation...