 You know, when I was a teenager, I'd go to the record store and everything was already segmented into jazz, rock, country, whatever, and whatever I was interested in, I would go and look in that section. That is not what a 20-year-old is doing today. I mean, a 20-year-old is hearing music everywhere, and it's being absorbed from so many different sources, and particularly on all these online viral platforms and things where they're hearing songs that they may have never even heard of the artist before, and then suddenly they go, oh, yeah, I like that song, and then they go down the rabbit hole and they find it in the catalog. Right.