 What's gotten really interesting about the market for us at Influence is that artists really do care about partnership. NIL has become a very vibrant space. Name, image, and likeness is what you're referring to. Name, image, and likeness. Help us understand name, image, and likeness when it comes to these artists, because we talk a lot about it in the context over the last few years of athletes in college who are now able to license their name, image, and likeness. How does it work in the musician space, in the artist space?