 I don't know. You said it was perfect for July. That's what DeSager had just said about that one topic we're going to do next week, which should be a lot of fun. This is perfect for June. What else was happening? There wasn't something else that was gigantic in that moment that could have taken the attention. So this got more attention than it probably otherwise would have. And Texas is going to make something a bigger story almost any time.