 Yes, but also there's more to it than that. And the numbers show, like even in merchandise sales, like Brink is up there in Jersey sales. Angel Reese, like it's not just Caitlyn is the point. You know, has she been incredibly good for this league? Like on a Larry Bird, Magic Johnson level? Yes. But you also have to throw, you know, Angel Reese in there. I mean, there is a reason why