 Life's better when you're under our roof because our agents can help you choose insurance to help protect what matters most. Life Insurance from American Family Insurance Company can help financially protect your loved ones by replacing a portion of your income if you were to pass away. That means your family could have the help they need to continue to pursue their dreams. Products not available in all states. American Family Life Insurance Company, 6000 American Parkway, Madison, Wisconsin. American Family Insurance.