 I totally agree with that, and that's where I want to go. I want to find out from you what the Root Brands company, your company, is doing to help people address the toxicity and risks associated with having, whether it's a tattoo or just eating the standard American diet or taking pharmaceuticals every day or just drinking the water, breathing the air. We can't get away from it, and I think a lot of people, they become not only complacent on it, they become like...