 And so, Mark, as you look at this, you're a global investor. Obviously, one of the elements that is clearly at play here is live. What needs to happen? Well, if you look at the golfers, whether they're at live or PGA, these are some of the best athletes in the world. And across all sports, you want to see the best athletes competing against each other. That's why, for example, you have so much interest in the Olympics and football.