 So George Lucas shopped around the Star Wars license to the big toy companies first, saying, you know, I've got a movie coming out. I can't tell you a lot about it. I can't show you much about it because I'm keeping it a secret. But, you know, it's going to be science fiction and it's going to involve, you know, characters that I think will translate well into a toy line. And the bigger toy companies like Mattel and Mego