 Right. Well, we asked him about that. And in fact, I think the answer to that precise question was there was nothing. He was very skeptical. He said that one of his memories was that everybody was wearing Mao suits. And, you know, if you've got a luxury business and a fashion business, you're probably like, is this the right place for me? And also at the time, the Western brands were confined to hotels, tourist hotels. So they were operating a Louis Vuitton store at the bottom of like the palace in the basement of the palace hotel.