 to feel like they're a part of, that they're distinct from their fellow countrymen. They're part of a global affluent class, that they feel special. And he's just tapped into that need and sold a lot of handbags. I thought that was interesting, too, that you got into. He understood the power of logos, luxury logos in particular, and really understood that, kind of gave a marking to somebody who maybe was successful, but by having that logo kind of just cemented that position.