 James, I'm wondering if you could perhaps share a story or two about how these techniques have helped somebody really change an ingrained habit. Sure. Let me start by giving you one that worked positively. So I guess the ingrained habit here was procrastinating or not working out, you know, not taking care of themselves and so on. But I had a reader who ended up losing over 100 pounds. One of the first things that he did was he went to the gym and