 Wes Perkins, Vice President of Crucial Aviation. You know, when we go to recruit people or talk about things, the biggest thing I push is the cost of living. For what you get in this area, it just blows away everything else that we can do with our competitors as far as where those stations are at because our big competitors are in the bigger markets like the Miamis, the Chicagos, the Los Angeleses, and we can do the same kind of work on the same kind of aircraft in an area that's, you know, 40% cheaper to live. That's our biggest selling point.