 And Oates applies this theory to various fields such as psychotherapy, criminology, and business negotiations. So he's been on this program since the very beginning. Like I said, it's been nearly 30 years or more since he's been doing this type of revelation, giving us information with reverse speech. So, David, welcome to Ground Zero. Hey, Claude. Thank you for having me back again. Always a pleasure. Always great to have you on. I mean, you were one of my first guests, actually, when Ground Zero first started. Okay.