 particularly presidential debate, the moments that tend to matter is where one of the candidates channels the thing the audience is feeling. This, by the way, is true just in terms of entertainment and TV. There's always one character on every show who's kind of the voice of the audience. It happens on a lot of comedies, a lot of dramas, too. Always the most popular character is the person who says the thing the audience is thinking, but they're not willing to say. All in the family, that was Archie Bunker. He was always saying the thing about Meathead that everybody felt about Meathead. So in 2020...