 And I was thinking to myself, well, you know, if they use reverse speech to try and figure out where everybody's heart is, where everybody's consciousness is, then maybe they'd find the truth. And so for those who are not familiar, I know I got a lot of new listeners because when my new producer, Henry, mentioned that you were going to come on, a lot of them said, well, we're tuning in. So if you would please give us kind of a quick idea of what reverse speech is and why it's so important.