 So a campaign was built on that idea, on that perception of the governor. The opposition slogan? Integrity. Vote for Robert King High. On the basis of that perception, Hayden Burns lost and retired from public life. How's your new job at the factory, one man asked another. I'm not going back there. Why not? For many reasons, he answered. The sloppiness, the shoddy workmanship, the awful language. My boss just wouldn't put up with it.