 Then he went on to tell the story, they even passed over a half-black guy because he, well, didn't look black enough. Oh, my. Oh, yeah. He wanted to hire somebody in the department a few years ago now who was half-black but didn't, like, appear half-black. And there was a creative executive who was like, we're not, like, that's not, that's not what's going on. Like, they wanted somebody in meetings who would appear a certain way, and he wasn't going to bring that to the meeting.