 That's right. So it's like we've talked about this in our Rotary Club that, you know, when kids have books and can build those early literacy skills, they're more ready for school. When they're more ready for school, they're more successful in school. So kids who aren't ready start 12 to 14 months behind, and they pretty much stay behind. It's hard to catch up. So then we have, you know, if you want educational success, if you want a workforce, you've got to start early. You know, when I talk to people,