 What's a bus? And so the story of how one man brought advertising to the heartland. Oh, Will, will it work? It will. On my name ain't Will, Philomena. We gotta advertise or we'll die. And so the greatest marketing story of all time is here. Advertise or die, dopey. Brought to you by Adwick Magazine, the radio advertising bureau, this radio station, and the famous Radio Ranch.