 It's maybe a little bit easier to understand than this concept, thinking about that this baby or this toddler is going to be my workforce someday. I said, would you build a house without any foundation? I said, that's what we're doing when we don't invest now. And we're wondering why it's shaky a little bit later on. So when it comes to this, Jolene, the future, what are we seeing here? How long do we hope to keep this doing? What do we expect out of a year? I mean, how are we going to keep this thing rolling?