 Oh, it is. Absolutely. I think I was home two days in May. So you're on the road. It's it is pounding the pavement. But that's actually what we've got to do. But then you add to the team. Right. So we're now up to we've eight reps and we've a national sales director. We're just about to hire a national marketing director. And we've got three people in Ireland. So it's it's a lot of a lot of pounding the pavement. But as you scale, you then you get them to tell the story and they can educate people.