 That's what I was going to ask you. Are there times where a performer says, yeah, we're going to hold on to our music, but can you help us with the name, image, and likeness side of the business? We're in early days of influence. We're very much a startup, but it's so exciting and promising to see artists respond this way, see the opportunity, and want to lean in on what we're proposing, our ambition, and our strategy. I will tell you, Carol, that our marketing strategy