 So there's just not enough stuff to do in some places, and this just has a plethora of outdoor activities to do. Jeff Harmon, Chief Marketing and Communications Officer at SIU Carbondale. Who hasn't gone to Giant City Hiking and gone for fried chicken a million times? I mean, I grew up down there. And that's just scratching the surface. I'm going to go play golf at Crab Orchard after work. I drive across the beautiful lake to get there. I mean, on and on and on. I mean, where does it stop? It's important that you know that whatever we do, all of our efforts to bring students into the university...