 football performance that are going to drive this. Like, say, how many TV sets do you have? Well, TV's. Viewers, do you have in your state? Well, if you're lonely, you have a lot. You have a zillion. So that's going to help a lot. What kind of tradition do you have? Not just tradition of national titles and all that stuff, what do you have for? But do you have people? People, no. Dick Buckus.