 Well, I want to go to China now because when he went to China in the early 90s, he tells a story of what he saw there. It's a far cry from anyone who's been to one of the mega cities in China in this day and age and seen one of the businesses that the company owns, perhaps on the famous street in Shanghai where all the luxury brands are. What did he see in China in the early 90s that gave him an indication that this is going to be a killer market?