 It's the three A's, the three W's, and the three E's. Coincidentally, A-W-E. The three A's is about arrange, assemble, and attack. That's prioritization of going after the thing that's going to give you the highest ROI. You don't just go after everything. The three W's is about who, what, when. And the three E's are about execution for efficient explanation. That's communication. Gotcha. Alexandra? How do you motivate people to give their best?