 And how do you bring that into a segment that is really for those travelers that are looking for more cost-effective or economy stay? And as you mentioned, people that are looking for a clean, comfortable experience and accommodations, but maybe not all of the bells and whistles that some of the other hotels, because they feel that they either don't need them, won't use them, may not be spending much time in the hotel, but they really want to be comfortable. And so