 I mean, how do you take advantage of that movement toward the Topgolfs and the Sims and whatnot? Well, the first thing is to acknowledge that one factoid I think was up there is that more people were playing off-course golf in 2023 than on-course. So they're both growing, but off-course golf, things like Topgolf, is very attractive. So, you know, it is all about the popularity of the game. One of the great things about golf,