 The other aspect I think that's not being talked about enough is NIL and how that has changed and given college athletes, especially women basketball players, their own platforms, their own ability to establish their brands, to create their own followings, and then those followings are coming to the W. For so long, the WNBA has tried to bridge that gap between college fans and bringing them with the players as they go pro. There's always been this disconnect. NIL is helping to bridge that gap.