 11 and 12 since all these things are to be destroyed in this way What sort of people ought you to be in holy conduct and godliness? So he's writing to people who ought to be holy in conduct and godliness Verse 14. He says it again therefore beloved Verse 17 therefore beloved. I mean it sounds like a broken record Over and over brethren beloved beloved beloved now you answer to whom is he writing? He's running to Christians