 And what we need to do is raise the incomes of people in nations across the world. And when they get to be wealthier, then they'll figure out ways of cleaning up their air and cleaning up their water to a much greater extent. But the bottom line is banishing straws in Chicago isn't really going to have much effect compared to what's going on in Asia and the developing world as far as plastics. What do we do about it here in this country, Steve?