 And so that's the thing. So you have to, there's a right way to do it. You can't just go, hey, you used to be a fatty. Now you're a medium. What have you been doing? Because you can't do that. Because then people will be mad. Again, we don't want to be fatphobic. How much people f***ing hate fat people? They just hate them. There's like this weird hatred. It feels almost akin to racism.