 Yeah. Yeah. And that was that put us into a kind of a tailspin. Right. So we had initial investors who weren't happy with how it goes. And the weird thing about the pandemic is Perna Rickard and Diageo, the big companies, were doing really well because they own every part of the shelf. So if you wanted a $20 or $120 bottle that were $2,000, they own everything. We had one skew. Right. So it's like who's taking a punt on a 50 euro bottle of whiskey because we got the pricing wrong as well.