 But this is a company, you know, we talk about the advantages of the tech platforms and the power that they have to cast winners and losers. And I thought with this story, I was writing about the opposite, a figure in a company that has amassed business power in another way. But I think it's sort of the same. I think the real estate is the platform, and they own the platform, and they pick winners and losers and can anoint themselves winners.