 You got the tattoo because you wanted to get it. So right there, there's a whole story behind it. And we go right into the hero's journey. You know, you got the tattoo. You know, what does it mean to you? Like, what changed? And you get the vibration, the part of the body, the colors that they used. It's a whole process. We talked a little bit about that back in 2018, didn't we?