 So I think there was ways to make it happen, and I can also understand why you wouldn't. But again, choices have to be made, and people went in a direction. I tend to go more in marketing. If you can get the casual people watching, a few of them will become diehards, and then you've grown your base. But again, the other direction is one that's logical as well. Yeah, I can see all sides to it. I mean, I wasn't –