 set of lies and conspiracy theories that they want to peddle and give out their opinion claiming to be fair and balanced and journalists. They're just not. It's just a fact to me. You're right. They're apparatchiks. They're state media. They work for the regime. And Jeff made an interesting point about their ratings. They could actually have good ratings if they just did news and were honest about who they are. But I think it's important to understand they don't care about ratings.