 So I think there was ways to make it happen. And, and I can also understand why you wouldn't. But again, you know, choices have to be made and people went in a direction. I tend to go more in marketing. If you can get the casual people watching, a few of them will become diehards and then you've grown your base. But again, the other direction is, is one that's logical as well. Yeah, I can see all sides to it. I mean, I wasn't,