 Get your proven roadmap to doubling sales at ultimatesalesmachine.com forward slash book. The word never carries a lot of weight. Never forget. Never settle. Never surrender. And now Dodge is proud to announce Never Lift. The full throttle rally cry of stepping on the gas and never letting up. With the 475 horsepower Durango SRT 392 and the muscle car dynamic duo Dodge Charger and Challenger.