 No. So Johnsonville makes hangout food. We like to say that sausage for one almost doesn't exist. And it's not just Johnsonville preaching calm and togetherness. It is both! It is both! You can find similar echoes in Miller Lite and Lazy Boy's ad campaigns. We're standing up for our right to be lazy. Selling less fighting and more relaxation. They're paying attention to our own thoughts as a society.