 They taught him how to treat people. His mother and father taught James to treat other people the very way he would want to be treated himself. It's a teaching of Jesus Christ found in the Bible we all know as the Golden Rule. So, armed with the determined spirit of faith in God and a heart to treat other people kind and fair, James Cashpenny entered the world of business. He began to work as a store clerk, faithfully contributing his earnings to his family's needs.