 Major League Soccer's marketing arm, U.S. Soccer played a big role. This time around, Coleman Ball wanted to run everything top to bottom. And, you know, it was, you know, it was a little bit of a mess this entire tournament. I was there on opening night. Argentina played Canada and Atlanta. The logistics weren't great. And all the way through the last day. Now, once you're at the stadium, of course, the coordination was happening between