 co-founded the Premier Lacrosse League in 2018 with his brother Mike. They've attracted TV deals and wealthy investors, and they are building an audience. But they think the key to their growth is paying the players more. The PLL has raised player pay from $8,000 in their first year to as much as $80,000 this season. But many players, like Ryan Conrad, treat lacrosse like a second full-time job.