 They look like the normal male that you can see. They look relatable, right? Like they're not, they're usually what, 6'2", I mean, just now, like a 6'2 guy, 200 pounds. Like you can be walking in the streets and be like, oh, I could relate to that guy. And so you talk about the relatable part of it, right? So you can market them, you can put them out there.