 I kind of look at it and just say, you're creating something in 2024. It's like, hey, we didn't let Joey Chestnut in. This other dude won. Then Chestnut comes out and he's like, yeah, that dude can't lace up my sneakers. And bam, can't put on my bib or whatever it is. And then you go handle it and you create that. But then, of course, yes, the legend fight is the only two competitive eaters anyone knows.