 telling the story of this amazing auction company started in 1950 by Alex Lyon and Bridgeport, New York. Interestingly, at the time, not so much auctions, but just private treaty sales for livestock and farm machinery. And then in 1973, Alex's son, Jack Lyon, he graduated from the University of Cincinnati with a marketing degree, came home to help out in the business, and they turned it. Jack led this amazing business.