 There's a lot more that goes into all that than just a simple sentence, yes? Yes. So tell me about the coaching aspect of this. I'm a CEO of a company or I'm a rising star in a company. What do I need coaching for, for crying out loud? I'm already on a fast track. You might be on the fast track, but you could also be on the track to lose your job in any moment. Any moment. And so you should always have a plan B.