 You know, the fried cheese curds, the cheese French fries and cheeseburgers. It's going to be a great adventure. And so we're looking for that family, you know, that's passionate as we are about cheese. And they want to take an adventure. And they also want to create some social media content to celebrate all that. At the same time, they're going to get to explore and stay at some of the best hotels with the Americans with seven paid nights as they travel across the Midwest enjoying cheese.