 You know, and that's one way of looking at it, too. You're giving yourself more than four options out there is what we see right now with the big four. I mean, obviously you're taking the risk going into the auction that, you know, you might not get what you think it's worth, but that's part of the risk, but you're also getting that exposure. And as more people maybe, you know, buy that meat and start to talk about it and also you start to see more competition for it, then that will start to drive your price up.