 I've talked to people about those colorful little mailers you get in the mailbox, and they go right to the recycle bin. They don't even look at it. Well, it is one of those irritations that I imagine as you look at a budget for a campaign, you say, is this really worth the money? But nobody wants to be the first one to not use the form because we just don't know enough about voting behavior and how you transfer that direct mail into votes.