 The fact that there are a bunch of people that are going to play this game and what they're going to get in their experience in about a week is the first real look at conference realignment. Because we're still a few weeks away from being able to see how that plays out on the field. But if you're Texas and Oklahoma, and I'm not even talking about the video game, the real version of this. If you're Texas and Oklahoma, you've been investing money. You've been building towards this. You've been building your program, your facilities, your fan base.