 And so nobody wants to pay a tax that they don't have to pay, whether it's your blood pressure or your blood sugar or your heart rate or nerve transmission or that mood or sleep. I mean, to sleep pertains to dream. I mean, we all want to wake up feeling fresh. If you don't put that magnesium back, I'm a firm believer that your health is going to suffer. MagBlue solves the problem very elegantly.