 Branding iron. How silly is that? It has your name on it, Barbecue Guy, and apparently you brand the piece of beef and your name appears on the beef. It's the most ridiculous thing I've ever seen. It's like you're in the Wild West. You've got the nice branding iron to let you know this is my steak or I made this steak. Isn't that absurd? I absolutely love this. This is tremendous. You love it? It says Barbecue Guy right on it. Every steak I make, it's going to say, shh.