 For a kid, it's just like, wow, balloons, colorful, fun, oh, my God. But some of the parents have really started to say, well, look at that animal. Like, that's an alligator. Like, this is what they're like. This is a zebra. This is a crocodile. Here's some underwater things. Here's some space things. That's a satellite. Do you know what a satellite is? Look at the astronaut. Look at the thing on his back. That's going to hold his oxygen tank so he can breathe. And I think that that's amazing. And I'd like to think if...