 Almost anything you can think of doing inside of a retail establishment as a worker, as a consumer, or even as an owner, you have a question, you get an answer, and you perform an action. And there's typically a certain amount of space in between asking a question and getting an answer or getting an answer and performing an action. What AI is doing is it's decreasing the amount of time to get the answer and perform an action. And what do you do with all that space? If you decrease the amount of time it takes you to get to the action –