 about what you put into each issue of the magazine. I mean, these 30 pages don't just happen by chance. No, they don't, Jeff. And it's a lot of work, but it's a labor of love. And it's one of those things that when I was a young person growing up, dreaming someday of owning my own publication. Of course, little do you know when you're young how much work is involved to running your own small business. So careful what you wish for, I guess. There are some days I might think that, but