 During the past few weeks, thousands of postcards have been mailed by Equitable Society representatives. Thousands of personal phone calls have been made urging people to pay particular attention to the commercial on this Equitable program tonight. When you hear this message, you'll understand why. It tells about the Equitable Society's independent 60s plan. A practical, workable plan for men and women who want to be completely self-supporting when they reach the age of 60.