 When it comes to shopping, I say shop early when it comes to this event. So as I mentioned, the dates are July 17th to August 6th. Our cardholders can shop as early as July 13th. So all of this product, the best product goes quickly. So come in, whether you're shopping in stores or online, buy it quickly for women, kids, men, home, beauty. We have the best in all of our departments. So shop early. Those prices do go up August 7th.