 It's going to let marketers and advertisers buy ads to directly target you based on what you have done with your bank account, things that you have purchased, where you have purchased them. And can you opt out? Yeah, but it's going to be a little bit tricky. But what sets Chase's system apart from traditional other networks like Google search ads is that advertisers are only charged if you make a purchase, which means that the advertisers are going to be lining up