 You put bait on a hook. The fish wants the bait. It doesn't see the hook, but you want the fish to bite the hook. The fish goes for the bait, and you pull it in on the hook. But that's not how Jesus teaches us to fish for people. We can't trick people into joining the church. We can't trick them into becoming Christians. They must be taught by the net. They must be caught by the net. And the net is God's Word.