 These are not just one-off things like antibiotics that you take for a week or two. These are medications that you take chronically. So the money keeps rolling in. And the doctors are often courted by seductive drug reps. They're taken to parties. They're given speaker fees to preside at dinners. They're sent on trips. Maybe, you know, you can give a talk to doctors at Aspen during ski season or in Hawaii. Bring your whole family.