 It's one thing to watch it. And I'll ask you, Nicole, first, and then you, James. It's one thing to watch it. But to then take the step that says, I think I want to be a part of this. So what was it that led you to take that next step? Because my guess is for most of us, we would say, well, I'll look into it. Oh, there's this school. I'll put it off. And they never did.