 When you see a commercial on TV, whether it's 15 seconds, 30 seconds, or a minute long, sure, it looks like just a video you're watching, but it takes hours and hours to produce that. I mean, and hours to shoot stuff typically. And then, you know, that my team has to, any team anywhere that does this kind of stuff has to go through all that footage. Let's say we did a shoot for two hours and however much we shot during that time, let's go on the high end. Let's say we shot an hour's worth of footage.