 Welcome back now here into the KMA Morning Show. Well, COVID impacted our lives in many ways, from masking up to a shift in work-from-home attitudes. Another unexpected effect is consumer attitude toward more natural and plant-based products. With us this morning to talk a little bit more about this is Dr. Billy Goldberg. Good morning to you, Dr. Goldberg. How are you this morning? I'm very well. Nice to talk to you.