 The first time I ever saw this bottle of wine. It's not a menu. It's a list. First of all. I saw it on a list at the Ritz-Carlton in Marina Del Rey. Fire. And I'm going, you know, I'm always looking at prices. And I see a Pinot Noir, $450. I bring over the Sommelier. And I said, you've got to be kidding me. And he goes, doesn't matter the price. You know, people love that bottle of wine.