 continuity that a franchisor can provide in the businesses probably helps augment the strength of the family-owned business from generation to generation. And you also, I mean, by design, you have smart growth. And in a moment we'll get back to the history and see where it wasn't like that at one time. But now you have, is it location or is it territory that you look to market to your franchisees? Well, it is territory that we look to market to a franchisee. A new franchisee comes to our business