 it'll show my ads to the right people because not only am I creating a content for those people, but it's going to show ads to the right people that will see those ads to begin with. So if I'm creating ads for couples for date night, I'm also creating, I'm also doing my, you know, putting, drawing the circle around it. You don't even have to do, get anything specific anymore. It used to be like, you have to, you want to mention that you're married, that you're sure that your ad is, no, your, your ads will be shown to people who like restaurants and,