 We've got to give our kids a taste for something better, where then something else pulls them. So it can be, you know, social media and big tech does so well because they observe your child all the time. What do they click on? What do they like? They probably know your child better than they do. They observe their child, exactly. So you as a parent, observe your child. Spend a week. Observe. Ask them, what are you looking at? You know, why did you find that interesting? And then you might find out, oh, my child is really interested in art or in...