 But it'll be awfully big news if the U.S. goes down in flames. Not that I'm rooting for that because I'm always pro-United States, but it's almost like they have everything to lose and almost nothing to gain. I'll say this. The Olympics are a tremendous marketing tool. Oh, yeah. So when we're talking about, for example, LeBron James. LeBron James, if there's one thing he does better than any NBA player...