 It's never by game plan. That's why the hiring of Jim Harbaugh was orchestrated by the league to try to get this right because the Chargers register a zero in the city of Los Angeles, and the league is trying to move their entire operation to L.A. They got SoFi Stadium. They got everything going except they have a team that literally registers a zero in the market. You've got to change the coach. Great hire. It's going to be a process.