 How did they get started, and can you talk about the levels of discipline that you have when they compete? Well, we got started, a group of us competed at Greg Cameron's Extreme Cowboy Race in Kansas City, which that was in 2007. I was one of that group. And then as we finished up with that weekend, there was a group of us that said, this is fun. We have to get this started right here. At that time, nobody else was making EXCA clubs, so we made our own.