 maybe even more likely, are run by people who don't care that much ideologically but see leftism as a profitable virtue signal. All of that could be the case. And that's how we end up with companies. We call them woke companies and everything else. But when it comes down to it, the only thing the business really cares about is making money. That's the only thing they really care about. And if they do anything else, with rare exception, the thing they care about is making money.