 Switches it up. It plans to start selling its Vital Pursuits food line this year, which contains 12 portion-controlled frozen meals high in protein and fiber. About 30 million Americans have taken GLP-1 drugs. By dulling cravings, the medicines from Lilly and Novo can melt away fat and improve heart health. And the food industry is hoping for some improvement, hoping this new shift will help them retain customers and boost profits. Kimberly Adams, Bloomberg Radio. Insurance company and affiliates coverage subject to policy terms and conditions.