 It's not about basketball. We've seen great WNBA players before. We've seen great WNBA teams and dynasties. I mean, we've seen that stuff if you've actually paid attention to it, which I don't think a lot of the world has until now, but there has been that. But what she's done to bring recognition and, like you said, let's get to the bottom line here. It's money. The money that she's brought to that league where it's been starved of that is just nothing we've seen before.