 With Brunson, I imagine there's some advertising he does and some commercials and whatnot, but not at the same level that we're seeing Mahomes. And so it's a big, big risk for Brunson to do this. And I just see – I feel like players get burned all the time doing things like this, and I don't like to see that. Interesting. I like the take. It's different than mine, but I appreciate where you're coming from. All right, Martin Weiss is with us this evening slash afternoon, depending on where you're listening in the country.