 Well, I'd argue, and those are some great points, but it's not just even about being on a winner. I would argue that Brandon right now, and again, this sucks. If a million or two million per year is being left off the table, even at this number, I get it. There's ego involved in here for all of us, and that stinks. But what is the cost-benefit analysis here? What is the risk-reward? Mm-hmm.