 And with those, we're just trying to get Iowa on the map and in their radar. They were just not even in their mindset because we don't have some of those traditional places. We're not talked about all the time in national media. We always say we just got to get them here for the first time and then they love it and they keep coming back. So our goal is just to get them here that first time. This is a much easier sell once you get their attention. But how do you get their attention?