 Yeah, yeah. I think I've thought that all along. It's like Plato's Meno. You give people the right questions, and you unlock what's already within them. You unlock what they know, and then they bring it out, and they realize they've always known it. It's just a matter of bringing it out, bringing out the questions that alert them to what has been lurking there, which they haven't had the reason to think about.