 Putting his chest out and letting everybody know what the deal is with the Big 12. We are truly a national conference in 10 states, four time zones. And all eyes are now on the Big 12 for all the right reasons. And I think it's safe to say we are more relevant now than ever before. Damn right. That's what we're talking about there. Way to go. Screw you, Texas and Oklahoma. Let's make college football great again.