 And that just goes to show you how many lives they've been fed for how long. So a lot of people are waking up to a lot of things right now in this country. And that's a great point. And a lot of people may not realize this, but the vast majority of the country, including a lot of folks who live, you know, I'm based in Memphis, Tennessee, so a lot of folks who literally live in the country still get their news from ABC, NBC, and CBS by and large.