 just tied into the Big 12 schools that are in the conference. Outside of that, I think they're going to play third fiddle to how competitive it's going to be in the other two conferences that truly matter, which is the 10 and the SEC. I think the Big 10 is far and away, if it's going to be measured by viewing audience and ratings and stuff like that, I think they're going to run away with it this year.