 And the New York Times, Washington Post, ABC, Bloomberg, they all ran stories based on that reporting. And then Donald Trump won. And then they had this big round of hand-wringing, like, oh my gosh, I can't believe we participated in this. What have we done? Yeah, what have we done? That was a real thing. That was a big moment. There was Columbia Journalism Review Studies that cited you and said, it's that Schweitzer guy's fault. And they said, never again. So what never again in 2016 has led to is this.