 Yeah, it is. I would go back to the NBA draft. How many dudes were you not familiar with in this year's draft? There are a ton of names, and yet they'd still promote it and be like, hey, it's draft night, and you'd see stars from the past shaking hands with Stern or Silver, and you're like, oh, okay. You don't have to be aware of everybody in this draft. If you're aware of guys from previous drafts, that's how you market it.