 I get a phone call from a friend of mine, and she is working for MTV. Now, during the 80s, MTV was just videos. They actually showed videos. They showed videos, video after video after video. For us in the 80s, we were all addicted to their videos. But now they wanted to expand their programming. They wanted to actually create shows. And she gives me a call because she knows I'm a sportscaster and everything else. And she goes, I want to do like an MTV sports show.