 The move fuels competition in a nation that's among the world's most severely hit by obesity. Lilly shares are gaining 2%. Wall Street's indexes splitting it right now. Dow losing a half percent. NASDAQ, S&P 500 both little changed. Andrew O'Day, Bloomberg Radio. I'm Bill Cunningham and this is where Iowa comes to talk. News Talk 1540, KXEL, Waterloo, Cedar Falls, Cedar Rapids.