 So, right, Jim, the first couple hours here yesterday, the Rumble Studio, which is amazing. I mean, you've seen a lot of studios. They get a really nice job. Oh, yeah, this is fantastic. The Rumble Studio is incredible. So, Mike, no one could find us up here, so it was kind of quiet. Now the word got around a radio row that Rumble's the hotspot. Everybody and their mother and cousin is walking up to the Rumble.