 So I think that part of it is cool, too, where you're not going to have these generic names. You'll have the real names of the players that opt in. Most opted in. I think most opted in. Yeah, most of them did. A high percentage did, for sure. And you're right. It's good for college football. That's one of the things with NIL where we benefited from it. It's not just the players benefiting from it. If I play a video game, if I'm playing Madden,