 So they had this barbecue and over 1,000 people there, and it was kind of overwhelming, the number of people. But the cool part to me, Chip, was that you have one of the world's largest auction firms, construction firms, but the personalness with the customers, the buyers and sellers, was what I see with our best, all the great auction companies in the U.S. that do farm auctions. It's personal. That's when it's best, and it's very, very powerful.