 A 13 to 1 return would be considered a strong return no matter the investment, and a new independent analysis of the beef checkoff thoroughly assessed the effectiveness and additional financial benefits produced by the program's demand-driving activities. The study was conducted by Dr. Harry Kaiser of Cornell University, and it shows that it returns over $13 for every dollar spent. $13.41 is the ROI, to be exact. Without the beef checkoff, the study shows total domestic beef demand would have been