 You've had behind-the-scenes shows open up the door to give you a little, you know, the hard-knock series, which isn't what it used to be. But when it first happened and they would take these obscure guys, they're going to get cut ultimately, and we get to know them a little bit, and then they get, you know, the cut and everything else. That was sort of a novelty at the time. But I loved what I saw in that quarterback show. I'm going to obviously watch this receiver show as well. Please do. But when you watch these guys, because when you label –