 And the damage you cause will be beyond repair. See? We didn't have to use crash or siren sounds after all. Speeding catches up with you. Brought to you by NHTSA. This is a Bloomberg Pursuits look at luxury. There's a new upscale neighborhood for New Yorkers to consider, and it isn't in New York. It's south of Hoboken in Jersey City. That's the latest audacious branding attempt by real estate agents who are pitching Jersey City as the 6th borough of New York.