 Compare that to baseball. Paul Skeens is your cue. You know what I mean? Like, you're going in the door to be like, all right, Skeens is on the mound. He might be facing Aaron Judge. I'm in. I want to see that. And then you might stick around for a little while if you go in the door and start watching the game in the first place. So, yeah, he's going to mean way more for baseball in terms of that, getting you to flip on the broadcast.