 you had one person that everybody had to contract with, and it was the same old garbage that, well, you know, the boilerplate showing you the picture of the kid, showing you with your 12 gauge, showing you, you know, wrestling a cow out in a field somewhere or something. And, you know, that just didn't sell in all 95 counties, and that's why we never picked up any seats. And it wasn't until Ron Ramsey really got a hold of things and said it matters who governs, and it did. And he changed the trajectory of our entire state from a,