 Josh, you know, we talked a little bit about the speaker lineup this evening, heavy on the politicians early in the night, less so here as the night progresses. Amber Rose, again, somebody who's probably not a household name, at least she wasn't to me. I'm glad that we have a Gen Z producer in the generation to kind of help me out here. But I mean, that's the appeal, right? That's the message here that they're trying to deliver.