 I almost consider the political conventions now in the same way that we consider the Olympics. It's a nice spectacle, and we've always done it this way, so we're going to have it, and people kind of get interested for a week and then forget, and I guess of course we'll do it four years from now because we've always done it this way. Yeah, I think that's actually quite a good analogy, right? I think there's a very similar reaction.