 Beef is expensive, but it's worth it, and that's good news if you're in the beef industry because we can't compete on volume like pork and poultry can, but we can compete on experience. We can compete on taste. We can compete on flavor, and that's proving to be a good move by the beef industry as they kind of made that decision. They were going to focus a little bit more on quality decades ago, and we're reaping the benefits of that today.