 And there's even talk from some of those who invest in the industry that chocolate demand could disastrously outstrip supply. Basically, we have a massive supply shortage this year. Hedge fund manager Pierre Onderon, founder of Onderon Capital Management, says there might not be enough chocolate for everyone who wants it. We have the largest deficit ever, and it looks like next year we will have a deficit. So we're in a situation where we might actually run out of inventory. And he says if we do run out of inventory, that will mean even higher chocolate prices.