 There's no shortage of, quote, dairy alternatives. But real dairy products still reign supreme with 21 times the sales of plant-based alternatives. More than 96% of U.S. households bought real dairy in 2023. And we moved a record 233.4 billion milk-equivalent pounds. Your dairy checkoff helps to earn and maintain this sort of trust and drive demand for real dairy products. And that's making every drop count. More at usdairy.com.