 For Money Matters on the Iowa Agribusiness Radio Network, I'm Riley Smith. She's kind of a big deal. Some people like to say it's only because of how she looks. She sticks her tongue out a lot. But there's just something about her that makes people do crazy things, like get tattoos of her face or wait in line for hours just to say hi. Lil Bub is a two-year-old cat, an Instagram celebrity with a following bigger than some 90s television stars.