 You're going to see AI continue to increase in several key areas. One is the automation, right? You're looking at more and more the emergence of the physical world touching the digital world getting fully automated. So that's another area where as automation increases, the workers have more time to spend on being creative. They have more time to spend with the customer. So you're going to see increases in automation. You're going to see increases in very individualized customer marketing campaigns, right?