 came to Troy at that time, mid-70s now at this point, and said, Troy, you know, we really have a lot of drive and passion for this business. So why don't you think about rolling this into a closely controlled company of which this group of individuals would be stockholders, you, Troy, be the largest stockholder, but fold in the brand, fold in the license agreements that you have in the royalty stream, in essence kind of sell the company and let us do a,