 And Tyson Huebner, director of research at Yardi Matrix, says companies are cutting so-called street rates, the price they charge new customers. They've really dropped their street rates well below what their in-place rates are. Flood of new units in Sunbelt states means you might have the most bargaining power there. Also, you'll find cheaper spaces in the suburbs and beyond. And the climate-controlled properties have higher rents than the properties that are kind of your more traditional drive-up self-storage units.