 whatever it was, and put resources behind it to increase the likelihood of success of those initiatives. And with this 81 to 84, I go back to them because you don't really hear a lot of people talk about that. And you share that readily about your history, which I admire. A lot of people will bury stuff like that. At the same time, were your competitors, were the Burger Kings, McDonald's of the world, were they retrenching or were they growing? In other words, were you the only one falling off so bad?