 could happen to the big 12. And so he ripped up their agreement and redid it, you know, right away, making sure that there is, you know, elements in there that allow the schools to stay competitive from a monetary standpoint. I mean, you know, they're not getting quite as much from the, their TV media rights. So they have to find other ways of supplementing that. And that's why you see a private equity infusion. That's why you see the naming rights, you know, in the end will be enough, you know, maybe not like we don't know where this whole thing's going.