 So it was all new. And wait a minute. People got a voice and they're very critical. You can see the comments there. Well, Bronny James is second generation social media. He knows what this is all about. He's been aware of this. He's been criticized on social media. He was born famous. So he's grown up in this. LeBron didn't. And LeBron, you know, these athletes always say, well, I don't read what people write or I don't hear what they do.