 But to your point, they're trying. I mean, look at the ACC, where you've got a number of schools, whether it's Florida State, Clemson, there's more than that who are poking around, fishing around, who are trying to leave to try to find greener pastures elsewhere, because this becomes an arms race. And really, what's at the forefront and why that's so important is because you are now going to have an operating cost that you've never had before, and that's paying student-athletes. You know, that 20-some million...