 Beef demand up 4% year on year. I mean, it's not a huge jump. I don't know what the typical jump is from year to year or, you know, what it looks like. Percentage points mean so much in the meat markets. Whether you're talking about a 1% increase in supply or a 1% increase in demand, it matters, and it matters big time. And it's part of the reason that we've got the heavyweight choice box beef market