 But I don't know if that's the case for everybody. I don't know. I mean, the game, we've already complained, for those that remember a much more violent NFL than it is today, that they've softened the sport. And yet, in softening the sport, protecting the quarterbacks, making all these measures to make the game safer, it hasn't lessened the appeal of the sport. The sport continues to grow in popularity. But let me, look, there have been sacrifices in terms of the amount of violence in the NFL. There's no question about it.