 The Beef Checkoff's Evaluation Committee was very pleased with the results of the latest study and said the statistics uncovered tell them that the committee is achieving the goal of providing exporters and importers with an excellent return on investment. The study calculated the return on investment at $13.41 for every dollar spent. Without the Beef Checkoff, the study showed total domestic beef demand would have been 2.4 billion pounds lower per year than the actual results, and prices would have been 7.8 percent lower.