 It really is. It's really the showcase of all things Iowa. You know, when you think about the Iowa State Fair, our focus is really on Iowa, a representation of our entire state and all that that means from agriculture to industry to entertainment. But it's also a place where people compete, right, and get a chance to win a blue ribbon. And so that's really our goal every year is to really just showcase our state and all the talented people that call Iowa home.