 You know, it just doesn't necessarily bring in as much of a brand and as much money, at least hypothetically, that some of these other schools do. Last year, Washington State started 4-0, and then down the stretch they lose 7 of their next day with that lone win being against a really bad Colorado team. I know every year is different, and Cameron Ward is now gone. Where did things go wrong, though, for Washington State last year? Yeah, you know, I think...