 You know, when they were winning titles, it was the Celtics. Then all of a sudden it became, you know, Dave Cowens with the Celtics and they win a title. Or John Havlicek. Or, you know, it was the Lakers. And then all of a sudden it became Magic's Lakers. So you had that singular that you tuned in for. And I think baseball sort of lost that. That you didn't have identifiable stars. But basketball went out of its way. And I remember talking to David Stern.