 And some people in the area, they weren't familiar with Traeger. And they're like, wait, what's the pellets? And I said, that's the wood-fired flavor in there. Okay, can you explain how this works? I said, yeah, I just ignited it. Wait, there's no flame. No. So I'm giving a tutorial on a Traeger grill. And then all of a sudden they go, well, where can we get it? I said, just go to Traeger.com.