 And he goes on down in verse 26, John answered them saying, I baptize with water, but there standeth one among you whom ye know not. He it is who coming after me has preferred before me, whose shoe latchet I am not worthy to unloose. These things were done in Beth-bera beyond Jordan where John was baptizing. And so John says, it's not me, it's Christ. He's the son of God. He's the one that God sent.