 And Abercrombie & Fitch does something really smart too, kind of later in its history, and they secure a deal with the Rock Hudson film, Man's Favorite Sport, and it serves as a venue for the movie. So this company has been around for a really long time. They've got this sporting reputation. They're kind of hemorrhaging money a little bit, even though it seems like they're expanding. And so they're trying to kind of keep the brand relevant as we start to come into a more modern America in the post-World War II period.