 To me, there's also brilliance in it. Because most people take away from the Big 12 media day, even having Ollie Gordon here with what has transpired, was Mike Gundy's comments. It's like the focus shifts on Mike Gundy now because of what he says. And I don't know if it's by design, if it's a tactic, but I think it's brilliant if it is. The fact that you say something that goes viral, so much so that instead of your player taking the heat,