 And their client base wasn't just limited to your average sportsman. So Abercrombie & Fitch today isn't always associated with inclusivity. However, they saw back then the value in marketing to sports women. In 1910, Abercrombie & Fitch became one of the first companies to sell their products to both men and women. And these investments actually paid off because in 1913, they were considered, quote, the greatest sporting goods store in the world.