 Now, imagine if you had 100 real customers come into your business and leave you five stars. And then you have one person that leaves a negative review. What's that worth to you? Right. It's like, you know, so if I'm looking at reviews and I say, oh, there's just somebody that had a bad day. Great. I mean, everybody has a bad day in the restaurant business and you're going to get negative reviews that way. But what if I had...