 And, Chad, I know a lot of our listeners are very familiar with natural balance of care and natural balance shoes as it's been out a while, and your dad has been very instrumental in the success of it. But for those of our listeners out there that maybe aren't familiar with it, can you address some of the misconceptions of it and then also maybe explain the difference between a regular shoe and a natural balance shoe? Yeah, there's – so the first part is the –