 I don't know the answer to that. But in a little bit, we're going to bring in a guest that I'm going to ask, and I am hoping they will predict. And I have a feeling that they probably have some insight, right? They probably have some insider knowledge as to why they would make the choice that they make. So we're going to get to that momentarily, as well as a lot more, right? There's this ad that I want to play for you.