 If you were born before 1980, there's a good chance you remember a series of commercials that sounded like this. Twice the spirit to get things done. That's the Wausau story on business insurance. Wausau works. They ran these great television commercials about Wausau insurance, the Wausau story. Wausau, there was a USA in the middle. That really, in a way, put Wausau on the map.