 Watch for the WNBA to keep scoring. Record viewership, ticket sales and endorsements, plus apparel deals and fresh TV broadcasts all driving women's basketball forward, thanks in part to Kaitlyn Clark, another high-profile pro and college players. The men's Final Four had a lower media audience than the women's Final Four this year. Todd Boley, chairman, CEO and co-founder of Eldridge Industries, calls the WNBA a slam dunk. You're going to see the WNBA continue to grow.