 And Jim, we talk about that all the time, how much people's pocketbooks play into how much protein they're buying at the supermarket. And I know it's election season, so a lot of things get thrown around at this time. And I know this is just anecdotal, but I cannot go anywhere without having a conversation with someone about the price at the grocery store, at the restaurant. So it's everywhere right now. Have you kind of had that same experience, I guess, here lately? I've had the same experience. It's really kind of interesting. You ask a lot of people, you say, hey, look, how's it feeling today?