 Well, it's important that we keep telling the stories of our pork producers, not only across the country, but across the globe. Those promotional efforts are driving demand for our pork products and in turn helping out those farmers with the products that they sell. Dustin had a chance to visit with Courtney Knupp of the National Pork Board to discuss some of those efforts and how that is coming back to drive value for America's pork farmers.