 There's no shortage of, quote, dairy alternatives. But real dairy products still reign supreme with 21 times the sales of plant-based alternatives. More than 96% of U.S. households bought real dairy in 2023. And we moved a record 233.4 billion milk-equivalent pounds. Your dairy checkoff helps to earn and maintain this sort of trust and drive demand for real dairy products. And that's making every drop count. Learn more at usdairy.com.