 The rising price of beef. Hello, I'm Megan Grebner with Healthy Living on Brownfield. The cost of beef at the grocery store has been on the rise. Bernd Nelson, an economist with the American Farm Bureau Federation, says while prices are high, they aren't at record levels yet. He tells Brownfield the cattle industry has been in contraction mode for more than five years, and that's contributing to tighter supplies and higher costs.