 Flying for me is a giant pain in the tuchus. And on a recent business trip, I did fly economy as I usually do, only to experience one of the worst uncomfortable flights I've ever taken. So bad that on the return flight, I sprung another 300 bucks for first class. And what an amazing difference. Seat room, service, and the conversation was, well, tremendous. Looks like I'm going to have to save up for that next flight.