 That's exactly right, Jeff. You're a radio guy, so you're able to put things more succinctly than I can. The thing that's difficult about this is trying to take it to the next step, the next level of, okay, so that happened. What does that mean? Because everybody talks economic development. What metrics have you used to say, okay, that's the foundation. Here's what we can logically, based on the numbers, project will happen.