 they'll get the job done in November, are overplaying their hand. Because I do think that as time, as this thing recedes into the background, additional new things happen, that the American attention span is such that it'll still be there, of course. Nobody's going to forget it. But I don't know that it'll have quite the oomph that it has right this second. So I think its impact will wane as we get September and October.