 has been the most popular in things. He tells Brownfield he's also heard cell cultured protein and alternative protein. You'll hear all those things. I've tried to stay with the lab-grown protein myself. I just think that does a better job of identifying exactly what that is. Whaley says livestock producers are concerned because those alternative proteins can confuse consumers when the word meat is used. I'm Mark Dorenkamp with Brownfield Ag News.