 Sports is just a different – sports is a different animal. I know, like, we go into the year – again, we talk about teams having expectations of all having this idea that we're going to win the Super Bowl, right? It's no different with the fans. I think with the fans' perspective of it, though, it's my team's going to win the Super Bowl, right? That's the optimistic fan. There are some fans out there that says my team stinks, but I'm still going to rock with them. But I think for the most part –