 All the stuff about your kid, the AI knows. They reach out, oh, you have a soccer game today. How did it go? So it feels so intimate. Wow. And so that is a huge thing. Realize, like, I don't want my kid to have an AI friend. I want my kid to have a real, real friend. And then the second thing is that the AI will do stuff for your kid before your kid knows how to do it.