 You know, you were seeing the Niners be great. You know, the Steelers were great, but we talk about the Steelers as a team were great. The Packers as a team were great. Dallas as a team was great. Then we started to get individual stars. It was Brady with the Patriots. Favre with Green Bay. Aaron Rodgers with Green Bay. So you had those stand-alone athletes. And I think that's the most important part of it is those sports didn't have stand-alone. It was the Celtics team.