 I don't know why, but they do. So I wouldn't be shocked if they did it. It's not for me. I'm not a big fan of the idea, but... Yeah, Brian talked about it yesterday. I think the only thing that he was saying that did intrigue me was, was it having the Super Bowl going into President's Day weekend? Yes, that's the... I mean, Roger Goodell was already out beating his chest on that possibility during Super Bowl week. It's like, hey, you guys talk about wanting to have the Super Bowl during the...