 You don't want to waste a lot of money. So a company says to you, hey, man, the Yankees are up 3-0 in the World Series. They're going to win this thing. Let's just print them. We'll get it done. We'll get them super cheap. We do them now. So you print New York Yankees 2024 World Series champions. And then what happens? What happened in that Red Sox series? Team comes back and wins. The shirts are worthless. You have to donate them somewhere. You get my point?