 And building brands and helping businesses become successful. That's what my business is about. That's what your business is about. Come on. That's what we do. Well, the thing that I want to stress to everybody is that it's so much easier now than it used to be. You have your phone in your pocket. You can reach thousands of people right now if you want to. And then maybe you want to spend a couple bucks. That's it. A couple bucks a day, and you can reach...