 Rufus can make product recommendations and track orders. Trained on Amazon's catalog as well as the web and will be able to do more than just answer questions about products. The capital of Maine gave me a biography of Justin Timberlake. All the sort of non-shopping stuff because part of the corpus of its training data includes a broad swath of the internet. And the name Rufus? Rufus dates back to a corgi that an early Amazon employee had and it was kind of an unofficial Amazon mascot. Kimberly Adams, Bloomberg Radio.