 Earlier, you asked what are some of the challenges that we have to overcome. And some of that is the perception that we're an organization just for the large convention and visitor's bureaus. And that's not the case. Really, our primary target is the rural partner that's out there trying to do this, that's got one person on their staff that's part-time doing the tourism world. We're trying to provide resources for them to be successful in the work that they're doing.