 You get the beginning of the year. You talk about people with their New Year's resolutions. Got to make my New Year's resolutions. And that time of year, a lot of people said, you know what? I'm going to get myself in shape. I'm going to start exercising. I'm going to go to the gym. And the gyms are packed. January, February, and then it starts tailing off. Tailing off when you get to March. It kind of starts going away. Why? Think about why that is.