 The symposium brought together exporters from the U.S. and importers from Mexico, and I was asked to kick off the event. And visiting with some of the U.S. MEF employees, our boots on the ground in the country, the Mexicans are very family-oriented, very tradition-oriented people. So I made sure to point those things out, that I'm a family farmer in the fourth generation, and that they appreciate those sort of things, and they appreciate hearing about biosecurity and health and consistency of our product that we provide to them.