 almost 15 years ago now. And two of those were on the bestseller list. So I'd like to do a little bit of everything. I'd like to keep people informed kind of in a lighthearted way about what's going on in the medical world. Absolutely. You know, we mentioned off the top, obviously, with the COVID pandemic that came through, there was kind of an effect in consumer attitude towards more natural and plant-based products. Kind of tell us a little bit more about this trend and how it kind of came about. Yeah, so natural products have been around for