 And then you have to take all those clips and bring that down into like 30 seconds of TV time. And it has to make sense. Yes, it has to be cognizant. It has to make sense. You know, it has to follow a script. You know, so it's not just, you know, there's a whole process of writing a script, meeting with the client. But it's not just, you know, you see it on there and that's the final product. There's a lot of time that leads up to what that final product is. It is really remarkable. And then every once in a while, as you perhaps know,