 And I also like the whole Splash Buddies thing. It's sexy guerrilla marketing, right? It's great marketing. It creates a little bit of a buzz. And Buddy Heald, whose real name is Chavano Rainer Heald. And if my name was that, I would also go with Buddy as my nickname. All right, now, he'll at least be a breath of fresh air. Okay, he'll be a breath of fresh air. Last thing here, to Chicago we go. Zach Levine.