 Yeah, my mom always told me this story about value back in the day. She taught me. She's a businesswoman. I didn't get my business sense from my own accord. She taught me all the business sense I have. Different people hold things for different values. You go to a sporting event, how much does it cost to buy a bottle of water compared to how much it costs to buy a bottle of water at the supermarket? Where you are, what your situation is,