 And a wonderful guy was chatting with him, and you came up in the call, and he was so impressed that you have managed to maintain this multi-decade long career despite, I mean, taking it to... There's a swamp in country music, too. People are like, oh, no, that's all... You have managed to... Revelation is top in the charts, right? You've done it before repeatedly over and over. There's a business model out there. This guy was really curious as to how you did it. You said something interesting. You said, well...