 and with those we're just trying to get iowa on the map and in their radar they were just not even in their mindset because we don't have some of those traditional places we're not talked about all the time in national media we always say we just got to get them here for the first time and then they love it and they keep coming back so our goal is just to get them here that first time this is a much easier sell once you get their attention but how do you get their attention