 For more, we're calling in our resident Hallmark movie expert, host of NPR's Pop Culture Happy Hour, Linda Holmes. Hey, Linda. Hello, Danielle. I'm so happy to be here. Now, the Kansas City Chiefs, yeah, they made big news this year when they won the Super Bowl, but they're also famous lately for romance, namely between tight end Travis Kelsey and pop star Taylor Swift. Yes, yes, yes. So I saw this announcement and I went, wait a minute, is this just a cynical brand partnership trying to capitalize on an uber famous couple? I mean, is that a fair take?