 That's right. And yet, I think we're 20% of the national broadcaster, the CBC. Isn't that something? What's in the water? I mean, is that because you're the Irish sort of gift of gab and love of music? Yes, I think so. Yeah? Yeah, I think that's a part of it. I think it's the biggest things, though, I'll try to find the practical reason why people would learn to sing the song, you know, and it's like...