 You know, over the years and advancement with technology, naturally, those costs started to come down really significantly to the point that, like, you know, it's incredibly cheap to basically communicate now with people. She says the breakup of AT&T's monopoly created more competition and also helped bring down the cost of calls. But in the prison space, that didn't happen. This niche industry moved in. That niche industry providing phone service for prisons and jails.