 Yes, and not only booze being sold, but you're having people who are then coming into clubs, who are going into restaurants. And so it isn't only buying the drink and walking on the street. It is keeping yourself in an area. And if you're strolling, so you're not going to get in a cab or you're not going to drive away, then you are keeping your money in this area as well. To-go cup, is that just any kind of a disposable cup that a bar will serve a drink in so you can leave with it?