 Of course, but it's doing business for other people, and so we try and center filmmakers who maybe aren't Barbie, right? They're smaller filmmakers. They're foreign films. They're repertory films. That's where we feel like our place in the world lies. So I was obviously being flipped because I knew you weren't going to show Barbie, but it does get to the whole – your challenge is programming, right? You have to program things really carefully.