 It wasn't until that really started to blow up that we started to say, hey, there's value in null results, there's value in unexpected findings. And then from then to go, hey, we can actually publish them and learn from them. So it's a matter of, you know, academia being slow on the uptake and just getting word out, hey, there's an outlet that does this. Are more mainstream journals now also encouraging people to submit their negative results? Yes.