 Yes, but a lot of bars now will brand those cups. People will take them home. Here in New Orleans, during Carnival, a lot of the Mardi Gras groups, which we call crews, will throw dozens and dozens of these cups. They are our form of crystal. And it's sort of a declaration of a civil liberty to be able to have that cup in your hand and walk through the park, walk from one establishment to another, get into a taxi with it, whatever.