 Yeah, this was really a moment with the Sacklers and their company, Purdue Pharma, marketing aggressively OxyContin as a safer alternative, an opioid that could be used more widely in the medical space. This really opened the door to the medical industry adopting opioids. And most experts agree that this was a big factor in sparring a kind of public health crisis that's killed more than a million people and continues now with the fentanyl crisis to kill more than 100,000 people a year.