 In this week's Marketers Report, Chris Brandt, Chief Marketing Officer at Chipotle Mexican Grill, weighs in on the power of audio, specifically audio influencers. Audio has been a key component for us. Our consumer is omnichannel, so we need to be omnichannel. We've used audio to reinforce what we're showing on TV, what we're showing in other digital channels. When your priority is driving reach, boy, everybody seems to listen to the radio.