 Well, I definitely don't think that they would be interested, Hallmark, in specifically the Kansas City Chiefs if Taylor Swift's romance were not with Travis Kelsey. However, Hallmark has been doing a lot of these partnerships. A lot of them are with attractions or places. They've done one that was set in Dollywood. They did one that was set at the Biltmore Estate in North Carolina. And this always involves coordinating with people.