 I'm sure, you know, the Facebook guy. Zuckerberg. Zuckerberg. I mean, he wanted his own private little beach, right? That got defeated, right? Yeah. I'm not exactly sure on the details of that, to be honest. But the point I'm making is that that's got to do with selfish self-interest. So the point is that the bottom line is that it's selfish self-interest. Now, you can make a story, a parable,