 You know, I think it's that fantasy aspect, sort of escapist element to their music. But it's also platforms like TikTok, you know, where artists can kind of build these really hyper-specific niche audiences. And that can kind of catapult these songs into the charts in a way that's a little unprecedented. It really gives, you know, smaller artists a chance to have these big viral moments. Like, let's take Chapel Roan and her song, Good Luck, Babe.