 famously ran a headline saying that we're the last person in Britain to switch off the lights with a picture of Neil Kinnock's head as a light bulb. And then afterwards, infamously or famously, the Sun claimed it was the Sun what won it in 1992. In those days, the print papers had huge circulations. They were very, very influential. They could destroy people's political careers. Of course, nowadays, print circulations are in a massive decline.