 I just remember just like the process of that just felt like, oh, this is so... Because there are songs that I've written, like, for example, like First Man, where I'm like, wow, I feel like my songwriting was so good on that song. But I felt like Channel No. 5 was a song that could only belong to this project. That was when I think the rest of it kind of fell into place. And even the choices of words, like the lip gloss or blush or whatever, like...