 boiling a large quantity of water, and then you need to cool it, you need to store it. All of that work takes time and effort to ensure that you can do it safely to keep it from spoiling. So it was not easy, it was not glamorous, but it was completely essential, and it was skilled in its own way. Tell me a little bit about that, the idea of beer as sustenance. I mean, I know people who live like that, but I mean, like...