 When it comes to a lot of these teams out there in the MEAC, the SWAC, nobody's talking about it. And that's where you're able to find so much value on these teams, by being able to identify, hey, this is a team that they're undergoing a brand new coaching change. As a result, they're going to be playing a completely different style. And this goes for college football and college basketball as well. That's really big. And the biggest reason why you've got that, rather than, say, a sport like the NFL, NBA, even when you've got a coaching change, like we're seeing that with J.J. Redick going over to the,