 resisting commercialization. You don't see a lot of big logos here. Glastonbury has sort of managed to avoid controversies that have hit like festivals like South by Southwest, for example, where artists have pulled out, objected to sponsorship from certain industries. The motto here is leave no trace on the land. Every five years or so, they have a fallow year. They literally skip the festival to let the grass regrow because this is actually still a functioning dairy farm. They make cheddar cheese here.