 that the rate of habituation for material goods is faster than the rate of habituation for experiences. So we're also slower to habituate to the pleasures of giving compared to the pleasures of receiving. Can you talk about this idea, Tali? Yeah, so there was a study that was conducted where in one condition, they gave people $5 and they said, take the $5 and buy whatever you want for yourself. You know, you could buy a coffee, you could buy a pen, whatever.