 Well, it is pretty significant, really, that these lapel pills are pretty small. They're only a couple of centimeters across. They were the first one showing Kim Jong-un, the current leader, was only seen in North Korea just a few hours ago. And here we are talking about it on the radio globally. It shows that they are really key. That's because they're quite symbolic. In North Korea, when you turn 12, you are presented with...