 for some of those triple option teams, but you've got a very wide array of teams that are going to be running different stuff where you would never be able to find anything like that in the NFL, and that's where you're able to find a lot of value for some of these teams, for trying to be able to identify a team that zags while everyone else is zigging, and then it's sort of like a catch-up. Like, I always look at the Southland, for example. Southland had Stephen F. Austin for the very, very longest of times. They are now out there in the WAC. They're trying to be able to build themselves up in the WAC, but...