 I mean, it's incredibly hard to measure. There's no really accurate way. But I suppose they matter in the sense that, you know, if you have enough newspapers changing their minds and you sort of generally contributes to an atmosphere that something's not entirely right in the country, then to that extent and the way in which it influences broadcasters, the way in which it influences social media, the way people talk to each other in the streets, then I guess you can't completely discount their influence.