 These markets have become so much more popular over the last three or four years. The pricing is aggressive. They are aggressively pricing these quarterbacks. But I think timing matters. I remember I got in at Lamar at the perfect time last year, right before they made their run. The timing with Cincinnati does not make sense to bet this preflop. They're going to beat the heck out of the Patriots week one. Then they go to Kansas City week two.