 looking pretty glum with some of his lieutenants in 2016. That was the year they shut down the iBooks and iTunes movie stores in China. Apple had just launched them seven months prior, and it was a huge surprise to them when they were told they couldn't operate them. That was something that executives back in Cupertino just couldn't fathom. And that really shocked Apple into reassessing its relationship with China and how it approached the Chinese government.