 Absolutely, Joe. And look, I'm just like you. I was a boxing guy first and foremost for a long time in my childhood growing up. That's what we knew. Didn't even really know about mixed martial arts. And certainly to have an organization like the UFC, to have it headquartered out here in Las Vegas, have the ties that Dana White has now made, certainly here with Derek Stevens at Circus Sports and right behind me here at Circus, it's a pretty big deal.