 culture in the beer industry took up in North Carolina. Breweries contribute around $9 billion to the North Carolina economy. That's billion with a B. And around 2019, the last count was around 300 breweries across the state. So when you talk about particularly craft brewing in the South, North Carolina is definitely one of those epicenters. And so it was interesting being in those spaces, noticing how racially a lot of those spaces were centered around kind of the, I