 of everything that was allegedly wrong with Silicon Valley and with the decisions that companies have made. Twitter had to hire security to protect Yoel and his husband. It had all taken him by surprise. He'd expected the criticism, but not that he would be the target. In cases like this, people would usually come after the CEO or the company itself. But soon Yoel realized that what his harassers were doing was much more effective. If you make companies believe that their employees could be hurt for enforcing the rules,