 media attention, taking the case directly to the people. That's what presidents are supposed to do. In 2024, Larry, when we suffer from information overload in so many ways, many Americans feel like they suffer from information underload when it comes to our presidential candidates. And there is Donald Trump. The way he prepared was fundamentally different. He's just out there talking to folks. I'm going to say one more thing. Abortion. This caused some heat in 2022 because our candidates had marbles in their mouths.