 And it just but you can't get to the final number. I mean, I'm I'm guessing estimating with all of the unmeasured platforms that you're probably at what, 75, 80 million people. I mean, that is insane. And it's just unfortunate that things have gotten a little bit more complicated because media has changed so much. The landscape has changed so much over the years that you can't get the full and complete number. Am I making sense or is this getting too deep in the weeds?