 You know, you got to realize that there are other smart entrepreneurs out there trying to knock you off your perch that are trying to outthink you, outstrategize you. You know, it's a big chess game when you talk about competition within markets and you get somebody who's a little smarter or see something that you didn't. And all of a sudden, you know, you're going backward and you lost a huge part of your net worth. There's a lot of people who became billionaires and aren't billionaires anymore worth 100 million. They're not worth 100 million anymore because that happened.