 Yeah, I mean, that's the key to it, Mike, is that people do, they think that once they get down there and they put on that one big slab of lotion or whatever, that it's going to work for the rest of the day. But yeah, it's a great idea, a great practice to reapply each and every time that you go into the water. It's just going to benefit your skin and, you know, prevent you from...