 We think, you know, one place was very direct. If I'm selling people $19 cocktails, how is it going to look when, you know, the guy sitting next to him is sipping an $8 beer? It doesn't work. So I think there's going to be a lot of establishments that don't want to play into this downward trend or whatever or have fun with it. You know, I mean, you know, they've got to sort of uphold a standard, if you will.