 Well, I say that all the time in my column. I say it all the time on the radio. Pretty much any restaurant who gives a damn can make a good burger, make a good steak. It's the experience. It's not just eating. You can eat at home, for God's sake. It's cheaper, but it's the experience. It's the feeling of being served, the feeling of being accommodated. And that is a big deal. And the restaurants that do that are the ones that are packed every night.