 Yeah, I think in the past, for artists like Brandy and Monica, I'm thinking about, like, Britney and Christina. Like, the beef became sort of this marketing ploy, and it sort of became this, like, choose-your-fighter, like, situation. And, like, I know as a kid, like, I was a Britney girl. Like, in retrospect, I'm like, I didn't have anything against Christina, but I feel like there were these subliminal messages that were like, you have to pick one. Like, you have to pick your girl. It just felt like...