 I would argue a little bit differently with Juneteenth in that with that recognition of a holiday, there are many black folks that didn't understand what Juneteenth was about, much less what Robert Smalls is about. So if you don't have something like that, that puts a bit of an exclamation mark, a pause and say, let's talk about this. It gives more recognition to it. Imagine that slavery ends and you got over two years.