 I mean, it's just blink and it's over. I mean, it's hard to believe. And I can remember our 10th anniversary and our 20th anniversary. And I think because when I started the company, I'm still in awe that anyone's even heard of you. And, you know, I know that we're kind of a larger brand right now, but it's still always humbling that people have even heard of us and know of us. But what's really exciting about the industry is that