 Yes, yes, yes. So I saw this announcement and I went, wait a minute. Is this just a cynical brand partnership trying to capitalize on an uber famous couple? I mean, is that a fair take? Well, I definitely don't think that they would be interested, Hallmark, in specifically the Kansas City Chiefs if Taylor Swift's romance were not with Travis Kelsey. However, Hallmark has been doing a lot of these partnerships. A lot of them are with attractions or places like