 Well, we try. One of the things that I was told after we did a couple of client events was I had this one client come up to me. His name was Tom. And he said something like, you know, I want to thank you for doing these client events. And I was like, no, no, no. Thank you for being a client, blah, blah, blah. And he said to me, he said, no, what you don't understand is.