 The increases became effective as of the June 4th announcement for new subscribers, though they take effect on July 4th for existing customers. Lower tier plans that include commercials remain unchanged, for now. The price hikes come after several years of content purges on the streamer to generate tax breaks for parent Warner Bros. Discovery. Dozens of shows have been axed and projects completely dumped from the platform, with others, notably Coyote vs. Acme and Batgirl, sitting unreleased.