 and Shalonda and other folks created this hashtag, I Am Craft Beer, really encouraging people to take a selfie and post to reflect the expanse and the breadth of the craft beer, I guess, community, for lack of a better term. I think this moment was definitely one that was a catalyst around this theme of reclamation that we're seeing a lot around all kinds of foodways in the U.S., but particularly around beer. And I think