 Back in 2018, we were only about seven years out of the crisis of confidence or the reproducibility crisis. And so it wasn't until that really started to blow up that we started to say, hey, there's value in null results, there's value in unexpected findings. And then from then to go, hey, we can actually publish them and learn from them. So it's a matter of, you know, academia being slow on the uptake and just getting word out, hey, there's an outlet that does this.