 That's a key question, really. This kind of model of tourism is called community-based tourism. And the way it works is that they set up a local company and all the villagers are invited to become shareholders in this company at the price of 10 baht per share. That's about 25 US cents. So in Pontai, there's now more than 100 shareholders. Long, the weaver that we heard from at the start, she's one of them.