 Matt Tybee, Glenn Greenwald, and there's columnists out there as well. And when they happen alike, this guy writes for the Wall Street Journal, has a piece in every week. And, you know, he's been around the block, worked in finance. He's been a business owner. He started a company. He's a guy by the name of Andy Kessler. And he had a phenomenal column this past week. And it came up with a word.