 TikTok did its thing and people really got into the dance and they started posting videos. So that's really helped it. But then there's also this like instantly meme-able quality to this song. You know, Tinashe asks the question, is somebody going to match my freak? Which it's like that question is now a meme this summer. This idea of like, who's going to really like get me and get down with me? And so kind of like Espresso and Good Luck Babe, it's the song that has this message and this life that's just way bigger than just the song.