 People don't want to think too much when they have a beer. They just want to relax, sip and enjoy. And Miller High Life fits very much into that vein. You could argue that Budweiser could, too. But again, they don't call Budweiser the champagne of beer. So, you know, there's something about Miller. Maybe some of it's the marketing, maybe some of it's the flavor that seems to give it this this this identity.