 And I was like, what? So that's when I realized, well, maybe there's a there there. And I began researching and came upon this beer festival called at the time that was called Fresh Fest that was held every year in Pittsburgh. And I decided to make a trip up there to do some research. And when I arrived, it was just like the scales fell off my eyes. Like I, I had no idea about black beer culture until I got to Fresh Fest. You know, I'm going around trying beers and I stop at one table and