 Journalism is about telling a story and journalists are great at telling stories. And academics, in addition to telling the story, and academics are often not very good at telling stories, but they tend to be much better at recognizing patterns. And so you have to somehow bring the two together. You have to recognize the pattern. You have to work with theories. But you also have to understand the stories behind it. And to fuse the two of that, I think that's the task. That's the challenge.