 Now, William, in Thailand, tourism is really important. It accounts for 20% of GDP, but there have been problems, for example, with overdevelopment or drugs and sex tourism. How is Local Alike trying to avoid this happening? So when they're working with a local village, they do that through a series of workshops where they really explain what sort of things international tourists are expecting to find, what sort of things they'll find interesting. But they also learn from the village about...