 And so Yoel stayed. He was surprised, in a good way. On Twitter, Elon talked about the company as if it should barely have any rules at all. But in that moment, one-on-one, Yoel thought he might turn out to be more reasonable. Maybe spending some time inside the company would show Elon the real value of those rules, which is that without them, you'd lose your users, and you'd lose your advertisers.