 We have the big two, Microsoft, the combination of the words microcomputer and software. Now, there used to be a dash in the middle of micro-soft. That dash disappeared in like 1987. And when Steve Jobs and Steve Wozniak were starting their computer company, he got his staff together to meet, I guess, name it. And he said, if you don't come up with a name by 5 o'clock, I'm calling it Apple. And Steve Jobs did like apples. We see these commercials for pharmaceuticals. These always get me. Some of those names seem insanely long.