 And they sort of further add that they now believe that the main opposition Labour Party, now that it's under Sakhir Starmer's leadership rather than the hard left, Jeremy Corbyn, is a sort of viable alternative, although they're not exactly bubbling with enthusiasm, Oliver. I mean, how big a blow is this for the incumbent Prime Minister, Rishi Sunak? It has echoes of 1997 when the Sun endorsed the Labour leader, Tony Blair. It does somewhat, but I think if Rishi Sunak and the Conservatives have received so many blows, Oliver, if you think about it, if it was a