 W-D-E-L. When life spells heartburn, how do you spell relief? R-O-L-A-I-D-S. What about when life spells fried chicken? R-O-L-A-I-D-S. Fourth cup of coffee? Still R-O-L-A-I-D-S. Extra cheesy pizza? Rolaid's always spells relief. Rolaid's powerful dual active formula begins neutralizing acid on contact to fight your heartburn fast. So, when life spells heartburn, Rolaid spells relief.