 I think that what he's faced this plan, it is a watershed moment. Right. But you have this wake of all the other things you've done and tried and got bought in for buy in from from your spouse that didn't go so well. And so they're seeing a trail of like failed mishaps. And you're like, no, this is the one. This is the one. Like, I think a lot of people needed to hear, like, how do I navigate that conversation? Because this is the sure thing. Right. It's like.