 William, I hope your tongue is working now because we do need it for the rest of the programme. It has recovered. It took a little while, but it's back to normal. Well, it's good to have you back, William. And just to understand here, so they are making sure that locals design these travel experiences that can teach tourists their heritage, but also help these people, the locals, make more money, which is great. But for local alike, what's in it for them?