 I have to say that there is legitimacy in that argument and one can also say that operationally this is a very expensive thing to put on. But also there's 70,000 people working here and a lot of UK PLC creativity takes pride in doing this well but also needs to get paid for it. And so I think there is a sense that it is a return of cash into the creative industries from people paying to come. And is there a headline act moment that you would pick out from the many years you've attended?