 Absolutely. So you're talking about what's called reporting bias. And indeed, it's just a matter of most people know as a researcher that it's so much harder to get published. So you conduct a study, it went pear-shaped for one reason or another, and you think, oh, God. Okay, so I can either spend two years of my life trying to get this thing published, which may never happen, or I can just turf it. Start over again, give it another go, try a different variable, and then you're going to waste a lot less time because the thing is,