 For self-expression, right now the company says the Pepsi Smart Can is only available to creatives and influencers who can produce unique, high-definition content on it. You will have to dig a little deeper to enjoy an Independence Day barbecue this time around. Food inflation is running just about 4% annually now. The price of everything is going up. Eggs, milk, meat for that barbecue, charcoal for the barbecue.