 I think sometimes there's a tendency, and I think it's well-intentioned, but a lot of times it's like the older folks kind of doing things their way and then being like, young people, come to this. And I don't think that quite works. I think it needs to start in a place where you have a team working on it, an intergenerational start to whatever the activity is going to be in order to have those conversations. And I think more,