 Craft beer, on average, uses about five times the amount of hops than macro-industrial type brews do. And so in the past 10 years, we've doubled our acreage. This is an explosive era of the craft beer boom. And now we're starting to see market saturation. Elliott says a drop in the demand for hops could strain the budgets of smaller rural farm communities. She's hoping Americans will hop to it and give hop growers a boost.