 Your ability to achieve your goals diminishes. Your ability to solve your problems diminishes. You feel worse about yourself because you actually are less competent. And what I learned in the research for my book, Style and Focus, you know, I researched it over three years. I went on a big journey all over the world from Moscow to Miami to Melbourne, not just to cities that were given the letter M. I don't know why I just did that. And what I learned is there's scientific evidence for 12 factors that can make your attention better or can make your attention worse.