 I'm joined now by Graham Cobb. He's the CEO of a new consulting firm called PaceLine Strategies. Good to see you, sir. Good to see you. Thank you for having me. Well, fill everybody in on your background first. You've worked for Arkansas Business Publishing Group. You've been with the Greater Little Rock Chamber of Commerce, the Bentonville Chamber of Commerce as its leader up there. And then you also worked with the Walton family as a senior advisor. Right. And now you're out on your own.