 So there's an opening reception, and that is ideally when there are people there coming knowing there will be art. But Ozark Brewing Company, over the course of a month and a half, will have a lot of people come in that are there for fellowship or to get the Ozark log or something, who will be seeing the art and have no idea they're going to be looking at art, right? Is that part of what you want to do here?