 and they're fascinated with wanting that A, if they're females and B, wanting to be that if they're males or whatever they identify with. So, so the, you know, I think there's, you'll see a trend where, where, and again, this is kind of insider information on when I was contacted about, you know, what's going on in the publishing world and, and where things are possibly headed and, and where, you know, generally,