 to figure out what makes you happy what makes you angry what makes you horny and it's figuring that out for a very simple reason it's figuring out what to show you next that will keep you scrolling because every time you open the app and begin to scroll these companies begin to make money because you see ads the longer you scroll the more money they make every time you or your kid closes the app that revenue stream disappears so all of this genius in silicon valley all this ai all these algorithms