 They could, and they had to pay him for it. And what it has become is every college program that wants to be competitive now has a payroll to meet. And that has become sort of the crux in what is now college athletics. You see the conferences, use the Southeastern Conference as an example. They go and they sign a $3 billion deal with ESPN over the next 10 or 12 years to broadcast all of their sports. Well, that's where