 Yes. I mean, sometimes I think there's all this food that's kind of waving its arms and jumping up and down trying to get your attention. And you never really find out if it's supposed to be delicious or not. A murky looking soup might be the best thing you've ever eaten, but it doesn't do well on TikTok. It will not go anywhere. Pete Wells, it's been such a pleasure talking to you. Thanks so much. Thank you, Ari. Thank you.