 There is a sense of passion and culture. It is multi-generational. That's right. I can still remember as a kid, growing up, seeing Reggie White play. And those heroes in the 80s. I remember the Sugar Bowl game against Miami, 35-10. And the next day at school, everybody was wearing the most sweet as ass. 35-7. Your boy, 35-7. I'm upset with you. We had...