 Getting them to grow in three dimensions is a lot harder. There was a point where just even getting the opportunity to take a taste of this was nearly impossible. And if you did get a taste, that bite morsel would have been worth hundreds of thousands of dollars, right? It's still, it's pretty much is still the same. Huh. So I was at a TED event recently where I had a lettuce wrap with cultivated chicken in it. It was definitely not 100% because I think that would have been too expensive.