 But Amazon has something called Polly. They don't really talk about it very much. I have a friend of mine who is using it for audio narration for audio books. And we were talking about this. I was saying like, I can't replicate my voice. And then he was explaining to me that replicating an existing voice versus an AI generated voice to give it the tone, the inflection and the emotions is a lot tougher than just starting with a computerized voice in the beginning.