 And since then, over $40 trillion has been divested from investment funds and from university endowments. So it's been very successful. So then what's the problem here? Are those ideas, those movements just not big enough somehow? Well, sometimes you need more of them. I mean, if you think back to the Vietnam War in the late 60s, you had the anti-Vietnam War protests. And they were enough to start changing public opinion but weren't big enough to really tip the system. There was too much power in the system that was still supporting involvement in the war.