 It's like naming a cocktail after a teetotaler or making Donald Trump a marriage counselor. Also, the outrage or whatever it is about atheism has been muted since Madeleine Murray O'Hare died. Conservatism has shied away from religious belief. They might suck up to the Christian right, but we don't see Trump at prayer breakfast, nor do we. True, he's selling his own Bible, but that's just branding, really. Entrepreneurs always bring out their own edition because it's out of copyright. It's free money.