 And so he had to go with an upstart Canadian railway that shipped it north of the border. He had to buy icing stations and then he had to convince people to buy dead meat. It was called the dead meat trade. This is a weird thing to us because it's like, of course, it's dead. But at the time, people thought that meat to be fresh should have been alive, you know, until really recently and then slaughtered and then you ate it.