 Just look at the names on the sports complexes in Fayetteville alone. Arns says all of the money for these buildings, including the money spent on naming rights, was donated. They're not there by chance. They didn't do it because they're a nice guy and, you know, wanted, oh, let's put the name, let's put Jerry's name on the side of a building. No, he gave money to the university. And they keep going back to the same people. And, you know, they're trying to drum up new revenue streams, new boosters, new wealthy boosters. Obviously, you've got the Stephens down in Little Rock and...