 And there's lots of hearing aids that are very small, very hard to see, and it's more common than you know. You probably know people that have it, and if you're not used to looking for it, you're not seeing it. I know so many men that wear hearing aids, and they're so low profile now. And I think as more men choose to, because men have more hearing loss than women, I think it's exposures to loud noises. And being a man, you don't need to wear hearing protection. Yeah.