 Arns says the genesis of NIL comes from a Supreme Court case and a video game. It was EA Sports College basketball. He played for UCLA, and he didn't like that his image was used in the video game, and he wanted a piece of the revenue. The game generated millions of dollars, and that court case was a landmark court case, and it sort of spurned this name, image, and likeness talk, which came in, I guess, about four years ago in July.