 so much energy given trying to get a solution to this problem and so they didn't want to give up on it even if it didn't work they wanted to stick with it because they invested so much and so and the rhetoric was so great isn't that the problem with all people who create plans they get invested in the plan it's true and lose sight of if the plan would work you need to adjust you need to make those adjustments and sometimes you're like i can't adjust that much we made it