 I'm Anita Rao. What's now a multi-billion dollar industry in this country became a prominent part of American life during the Great Depression. When the manicure first caught on in the 1920s and 30s, it was a radical gesture. It was actually more of like radical feminists and, you know, working class women that were just being assertive with their own sense of style and challenging some of the taboos that were in place.