 Money is coming, except the problem is the schools can't give the money to the athletes. It has to go through a third party or a collective. So this has become a very nebulous idea, name, image and likeness. And it's gotten, I feel, far, far away from what it was intended to be. The institutional donations are just one piece of the puzzle when it comes to the influence of money in college sports. In the late 1960s, for example, it was not out in the open.