 to keep that talent. You gotta engage. You just have to show people that, look, we're not here to completely change what you love about this place. Folks are moving here because they love what you got already. Again, when people are earning more, when people are learning more, when folks are learning well, we all are. I'm reminded of, and we've only got about 60 seconds left, but I'm reminded of a really interesting story. There's a place in Georgia, it was an old tobacco town, and I can't think of the name of it now.