 Check the backseat. Check the backseat. All right, come here. Check the backseat. Gets in your head, right? Good. Because every year, dozens of children are forgotten in the backseat of a car by a parent or caregiver. All never thought it could happen to them. But with changes in routines, distractions, or a sleeping child, it can happen to anyone. Parked cars get hot fast and can be deadly. So get it in your head. Check the backseat. A message from NHTSA and the Ad Council.