 The Fourth of July tradition dates back to 1916. It takes place outside Nathan's flagship location on Coney Island, Brooklyn. The winner gets $20,000. I'm Vicki Barker, CBS News. We love our community here in the River Valley. And from River Valley Radio, we really want to encourage you to shop local and eat local. Our local businesses provide incredible services and products and enable us to have the funds for our schools, roads, and so much more.