 Of course, UPS defines itself as a package delivery and global supply chain management company. They might struggle to even measure their franchisees' success in connecting with customers as human beings. But just because something can't be quantified easily doesn't mean it isn't valuable. Alison Pugh is professor of sociology at Johns Hopkins University. Her book is titled The Last Human Job, The Work of Connecting in a Disconnected World. Alison, welcome to Think.