 There are so many interesting entrepreneurs that have really shaped the industry. And one of those is the person behind that nail polish brand that I mentioned earlier at the top, Essie. And they are known for naming their colors in really coy ways. I mentioned the teeny bikini, but there's another particular one that they released at one point that was so controversial that they had to rename it for certain markets. So talk to me about Essie and some of their coy nail colors. Yeah.