 Get them involved in the outdoors. Start them as early as you can. Absolutely. At least give them the opportunity to light that fire within themselves. Well, Hal, I want to talk to you, Alton. You know, the conversation everywhere you go these days is how much a sack of groceries costs, how much a gallon of gas costs. Hotel rooms have doubled over the past two or three years in a lot of places. A McDonald's burger...