 collaborations between traditional conservationist groups and hunters. I think, I mean, I feel like it's exactly the same for fishermen, but the complication with the oceans is that there's like a lot of corporate fishing out there, right? Like massive ships that are just strip mining the oceans. Those aren't the small-scale fishermen we're talking about, but I think the major damage being done to all of these marine species that you know and love so well, it's coming from this massive global demand for marine-based proteins, right?