 Hey, it's Pat Gray. You know, the average person doesn't even eat half of the recommended servings of fruits and vegetables in a day. That's a huge gap in nutrition and inflation has seriously increased the costs of fruits and vegetables. That's why Balance of Nature provides an on-the-go solution and they haven't raised their prices for 10 years. Their proprietary blend of 31 fruits and vegetables will give your body so much of the nourishment it needs.