 I had worked at a newspaper that was really heads up. And then our editor there, you know, he wanted us to focus on our passion topics. And, of course, my passion was guns. I don't ever remember not shooting. I mean, I've shot my entire life. And, of course, my newspaper, I had a blog for 10 years, a pro-gun blog hosted by a daily newspaper. And then, of course, the newspaper got purchased by Gannett. And once they found out they had it.