 You know what they say, Johnny, word of mouth is the best marketing of all. All of the advertising that we do, including all the folks here on the radio station, what you're really trying to do is just get in people's minds and get them talking to their friends. Did you hear about X? And so that's what Governor's School really helps us with at Arkansas Tech University. These 383 rising high school seniors, they will all go back to their high schools around the state of Arkansas.