 Backing the Blue. It's presented by Arkansas River Valley Heating and Air. Veterans and their families are popular targets for financial fraud. Scammers may try to defraud you through misleading commercials, emails, texts, cold calls, or online ads. They may even pose as someone from VA or an organization providing discounts on fees for services. But VA will never charge you for processing a claim. Do not provide your personal information to anyone other than a VA-accredited representative.