 who is the you these people are talking about radio research shows radio can get emotionally closer to the consumer than any other medium let this station a member of the radio advertising bureau show you how i'm smoky bear and i made an assistant to help you prevent wildfires dude i've got this i've been camping since i was five years old but i am a camping influencer you know what i'll bet you five bucks assistant smoky what is the best way to put out a campfire