 The head of KFC is, I'm sure, a very nice man or woman, but all he or she cares about in their professional capacity is how often did you go to KFC this week and how big was the bucket you bought, right? That's it. That's all they care about. In the same way, all these companies care about is how good did we get at undermining your attention and hoovering up as much of it as we can. And as my friend Tristan Harris says, you know, you can try having self-control,