 Like, this is what people want. Watch how, look how clever I am. I'm going to be able to get this following. No, I'm just communicating actually what I think. And by doing that, I really did not expect it to kind of grow the way it grew. But I realized there were enough people that were kind of like-minded out there. And it kind of created this bit of community, if you will. And yeah, I think that that's one of the positives that can come out of social media.