 I think it's hard when you really think about it to not be considered a sport in that context. At the same time, Adrian, I'm sure you can imagine that there are people who have very strong feelings to the contrary. We got this email from Ken in North Carolina who writes, Nathan's hot dog eating contest may be the most disgusting thing I've ever seen. Having said that, I make it a point to watch the contest every year on television. We mentioned ESPN has a broadcast of Nathan's 4th July contest for 20 years.