 It's taking cinema verite documentary techniques and merging it with like soap operas and game shows. And of course, when people were on these shows at the beginning, there had never been a show like this before. So there was a kind of innocence to participating in the production that drove what happened on those shows. And one show that came out in 1993 that I specifically talk about the naivety of the cast members was The Real World on MTV, where, you know, seven strangers picked to live in a house.