 bring the conversation back to policy that's the only hand we have to play here and you know it can work it can be a winning hand but you undermine it if you make fun of megan the stallion and then two days later you start fangirling over some third-rate celebrity endorsing trump the messaging has to be consistent on this and the good news is that there are plenty of voters who are extremely repulsed by twerking rappers at a presidential campaign rally