 And so in terms of how I would characterize Saudi Arabia overall, we've got lots of fighting, fast cars and football events, football, soccer events taking place there, which is typically what you would find in the United States, in Britain, in France, in Germany, in Australia and other parts of the world. So that kind of underscores this whole observation about legitimacy and about soft power. While this may be part of the narrative, there are also a handful of other reasons behind the country's heavy push into sports.