 you know, political environment. But in today's world, there's too many people out there that just, you know, turn it off and don't want to pay attention to it. And so they rely, you know, on, you know, their news from, you know, either podcasts or, you know, a website that they trust or that they feel they can, you know, handle and swallow as far as, you know, the information is given to them. But I think, you know, what we need to do, Scott, is think about in the bigger picture. And so with this relationship, you