 And then it's how much profit are you generating? Because in that case, they're probably like, thanks for the free advertisement. We are not paying you anything. Right. But we got free. And that's what's interesting, too. Like, I don't make money directly through my my ex account, but it promotes the station that I do make money with. So there's I guess there's a roundabout way where that social media posts. It's not directly getting money, but it's promoting the thing that does get me money.