 and there'll be some other ways. I think he's going to continue to be an outside-the-box thinker to keep promoting this conference to be the best it can be. He is aggressive, really aggressive in that sense. Lance, before you go, the Big 12 preseason media poll is out. I get that these preseason polls pretty much mean nothing. They're pretty irrelevant over the years, but I'm curious about your reaction. The media picked a new member of Utah to win the conference and your Jayhawks to finish fourth. What are your thoughts on that?