 As appealing as it was. You still love ice cream. No, but it ain't as appealing, Chris. You know what I mean. When you don't have it that often, when you're a kid and they take you out to get Carvel ice cream, it's a big deal because you don't get ice cream every night. But if you're getting it every night, it just feels a little different. That's all I'm saying. There's truth in what you're saying, Rob. Sometimes when we talk about, not even you and me because we didn't necessarily even see these guys, but like the previous generation,