 It's so easy to throw out. You throw Trump or Biden on anything, it's going to get clicks. It's going to get people riled up. And what do clicks get you? Well, that gets you advertisers. And advertisers, what does that do? That gets you money. What does money get you? It gets you the chance to spend more, make more, which is all a part of it. And I respect that. But there is some journalistic integrity where let's talk about the issues that are impacting our friends and our colleagues and our neighbors.