 But then there's, think about this, there's DNVR Rams. There's DNVR Broncos. There's DNVR Nuggets. There's Twitter accounts that are Ram Nation. There's a Ram Nation website right now. I love Joel and Mike. Those guys are great. None of those guys are paying for that stuff. They're fan base. They're promoting the school and all this stuff. And this is what I fought for. I'll take you behind the curtain a little bit. These are things that I fought over the last few years.