 I believe Steve Haddon, the coach, is going to join us as well via phone this morning. Good Lord, that's a lot of grit. It's a lot of grit, man. It's starting up, and they've got some season ticket specials right now. They get on there, and so we're going to learn all about it. But I love the staying power, right, because we've talked about it. We've seen teams like this come into the community and not do it the right way and not invest into local media and not invest into local businesses and stuff.