 they care about that. So I can, I'd actually never thought about that before, Jared. But I can, I mean, we do that, but I'd never thought about the fact that we do it. And I can see how important that would really be and make a difference. And I can just say, I can remember when we got involved, I mean, it's a little weird because as small business people, for instance, you don't share a lot of information. But on the other hand, it's great because it also helps