 Oh, it's, it's a, yeah, nobody should be held back by the cost of membership. I mean, for us, you know, for us, it'd be more than 500 bucks, but it's not, it's a drop in the bucket. Right. Yeah. So, you know, you, I didn't believe you said this earlier, if not, Will, but you talked about education side of things. And, you know, again, referring back to what we're going through with the whole mountain lion thing, Will, um,