 There's a level of sensitivity with off-season content that I think has made teams uncomfortable with this. And I think it's going to require a little bit more work because they've gotten to such a comfort zone with the training camp stuff and even the in-season stuff. And it was interesting because Joe had brought up this point to me that I thought was fascinating, which was he was there in Miami, I think it was 2012, when they did hard knocks during training camp.