 to the vast swath of people in the country, and to the vast swath that still isn't, but to those that have glommed onto it, a lot of that comes because of the stuff that has nothing to do with what's on the floor. The most important thing for the WNBA is growing the game, and you're not going to do that during the actual basketball games. And I think that's the biggest issue for them right now because we also don't want to see Caitlin Clark mistreated, but without that story, there's nothing to cover here.