 food, how they like food presented to them. So all of these things matter whenever consumers who have thousands of decisions to make a day, when something is put in front of them, they have a lot of decisions. We want to be a part of that decision set. Again, that's David Newman of the National Pork Board. Visit porkcheckoff.org to learn more about consumer research. Reporting for The Barn, this is Tucker Ulmer.