 going okay all right i'll just keep renewing i'll just keep renewing because i've been with you guys for 30 years it doesn't mean squat they're not giving you a discount for being with them for 30 years well and it's just like you said it's the difference is you're not seeing like a check from me come into your account right you save that thousand bucks people are willing to take a 10 minute survey online for a 20 starbucks gift card but they're not willing to take 10 minutes to save a