 Well, even more so than the .com. Like, we all work on FS1, and they tell us segment by segment how everything rates for every daily talk show. And it's always how it's dominated by the Cowboys. Cowboys segments will double or triple any other content on FS1. It's sickening. Trust me, Dave and I get into this all the time. What I will say is this, and I've been thinking about this for a long time. Okay. Surely there has to be a breaking point. Like, surely...