 But how much do you think about this could be the year, this could be the group, this could be the coach, that we finally turn things around here and we start building a real foundation that gets people excited about the Bears, more people start going to games. This could be the start of that. Do you spend much time thinking about those kind of things? I don't even feel like I have to. I feel like it's a given, you know, coming in here.