 and or happiness as people, and if we're believing something that's not true, then I think spiritually the consequences are tremendous. And unfortunately, or in my opinion, the church isn't particularly attentive to this right now, and so they're kind of leaving the field to a very powerful industry that is quite up front sometimes about promoting spiritualities. Sure. Well, and my thesis for this, and I know some people think I'm loopy for saying this, but