 yeah i mean what you just mentioned there's kind of in line with sort of the messaging of it also because what was great about this meeting you kind of mentioned brainwashing you kind of mentioned the idea of being able to get in someone's mind it was almost the perfect medium to do that because the story is kind of like that in a way and and there are many instances throughout where there are like instances where you hear sound bites of media kind of being barred bombarded at people so it's really it was really about that idea of what's what is brainwashing people and how how this media messaging