 Wait a minute. Wait, wait. I thought you told me we were California guys. Well, that too. But they really got organized through the McCain-Feingold campaign finance law change back in whenever it was, 2002 or 2004. And they've raised a lot of money via PACs. So here's the difference, David. A campaign gets a huge discount, as you know, to advertise. It's about a 60% discount.