 That's pretty cool. It was very cool. And I bet she lost immediately. She actually made it pretty far. And then she released a cookbook, and the cookbook's great. How much did she pay? I don't know, Micah. I mean, for vegan food to win anything outside of, like, the best vegan blah, blah, blah. The best vegan plastic. She gave us a good name and proved that vegan food can be...