 I know the Giants were nervous. You know, a couple weeks ago, I talked to a few people there. I did a story. Joe Shane was involved in that story on whether or not we're reaching an all-access tipping point, you know, with NFL content. And this doesn't just relate to this. It relates to, you know, obviously the Roku Channel draft series, which you guys are really familiar with. You know, I think it's like more – it's just –