 Let me take you back, depending generationally. And I now get side-eye at the gym. Yes, I go to the gym. Thankfully, we're not on the simulcast on the Great Roku channel. Because I bring a couple newspapers, because I'm going to put the time in on that elliptical, right? I'm just trying to distract myself. But I have a running battle. This is more minutiae than you need, but I'm going to make a point here. With...