 But there were many other nominees that had better years than Deion Sanders, and especially as his team was not heading to a bowl game, and all of the momentum that you had from September was really no longer there in December. When he was, yeah, given the Sports Person of the Year, yes. It just seemed like it was off base. So what this allows us to do is to kind of help Sports Illustrated and maybe others along. We're at the halfway point.