 A billion views, a million views, whatever. Theoretically, the NCAA could say that's our property, man. You can't be using that for your own gain. Theoretically. Wow, that's nuts. You get into some fair use abilities and copyright and trademarks and stuff like that, right? You do have a little bit of lead way here to capture that. If you take a picture inside of a stadium, they can't be like, ah, you got to pay us rent. No, no, no. There is a fair use amount here that you're allowed to use some of it. The question will be is do you start generating profit?