 very direct in some cases, which I think that's where a lot of people do like is the directness, but without the shots. Can you take out the name calling? Can you dull it down just a little bit where it can be more professional, more polished? I'm going to say a lot from both. Let's change the tone completely. Be Reagan. Be as professional as him. Be other presidential. Obama, very professional when he spoke. Be that.