 Yeah, I mean, it's interesting comparing the two and how the media days were ran. I mean, this one I think was obviously a lot bigger. This is a conference who's a lot more confident, obviously, in its direction and its leadership and in what they have. You know, last year it was all done on one day. This year we got two days. So every team got a good amount of shine. Last year, the Pac-12, it kind of seems like,