 Maybe I'm a bad business guy. I don't know. That's funny. That's really funny. I appreciate that. And Matt understands. Ross Tucker joining us. All right, Ross, being who you are, you get to do a bunch of cool stuff, but does it get any better than the Jason Kelsey Beer Bowl, an event where it seems to me you didn't go to take part. You went to take over. How did that go for you?