 Then I go, all right, so we're basically saying that the NCAA and CBS or whatever, they don't own their own footage anymore? I mean they got to pay them just like you would an actor, right, or someone else to use your likeness. If you have a right to your face, your likeness, your visage, public figures become a little bit different. It gets a little bit dicey in there. But at the end of the day, if someone is using –