 the league employees at films that has that relationship with every single team. And I think that that is such an important thing. So I think it's like, it's an ability to work with people as partners. Right. And it's like, we're not fighting on, we're not sitting here nervous the night before the show. We're not fighting against each other for stuff. We're working together as partners. Like that, that to me was like the genius of NFL films was like,