 embarrass them, horrify them, freak them out. Don't worry. They'll appreciate it. Eventually. A message from the National Fatherhood Initiative and the Ad Council. Have you been a dad today? For more information, visit fatherhood.org. I don't need to start saving. I'm years from retirement. Floods don't happen here. This chest pain is just a little indigestion. I don't need a helmet. It'll mess up my hair.