 If that's the case, they called him, and he already had something previously planned, and he was already out there. But he's posting. But he posted stuff like tweets. Did he say anything? He just posted those glasses, right? Then he did something else. What was it, Rob G? Nike, this is how we doing it or something like that? He definitely didn't sound like, hey, if you're on vacation, you have other plans, why would you even comment?