 You know, and something that was really interesting for me this past weekend, I actually went down to the Colorado Whiskey Festival, which was in Castle Rock. And, you know, I'm more of a whiskey guy than I am a beer guy, but I still love my beer. And I was surprised. There was about a half a dozen breweries there. Right. And they were handing out samples of their beer. And I'm just wondering if we're starting to see this kind of –