 We just have a poor diet and lifestyle, unfortunately. We are not moving enough. Our diets are high in sodium, red meat, we're consuming too much alcohol, smoking, and there's also some infections that are preventable that cause cancers. There's a rise in vaccine hesitancy. So these infections, HPV, hepatitis, are preventable if people get vaccines. So interesting. And you know, the evolution of treatment of cancer has come so far in the last 20 years. Explain to us what that looks like now versus 20 years ago.