 Yeah, that's right. And so a lot of people in their early years, they live in an apartment and then they don't have anything. So they don't have renter's insurance. They don't even think about it. And then they get good jobs. They start having a family. They get a home. They raise their family in their home. And then they get into senior living and they don't want the home anymore. They don't want the maintenance costs and everything.