 the business just absolutely went bonkers because you had this one guy against the world. And he was sort of an anti-hero in that, yes, the people that you really truly were supposed to despise came at him, but he had no friends. His whole thing was don't trust anybody. And it made record amounts of money. And one of the big reasons why is because there was this one guy and it seemed like every other force was going against him. From a business and entertainment perspective,