 And these books that you're putting together, they kind of go through these different vignettes, right? These moments telling the story of the sport. I found this always that this is kind of an interesting thing is that, you know, I grew up. I'm 43 years old. So I grew up watching sports in the 80s and 90s when, you know, you had four TV channels. You might have ESPN or something, but everything there was so little on TV that everybody saw the same stuff.