 for food is high, if I'm going the extra step in sharing that harvest, that's certainly going to at least likely have an impact on those approval ratings within my own community. If we could all do that as hunters and all share our story in appropriate ways, we could probably have a bit of an impact here. And that also goes to say that- Venison diplomacy. I like that. I'm writing that down, Swanee. Venison diplomacy.