 appeal to a group of people who are just naturally angry and unsatisfied. And I think that's a difficult audience. And that's where I think the majority of people feel they are right now. I think if we can look, everyone can do a better job of looking in and finding the joy. That's been harder to do. And these days when you say, hey, you need to look inside and find your inner joy, people want to punch you in the face.