 It just – I don't know. Am I driven to watch any of these games? Not really. But it'll be awfully big news if the U.S. goes down in flames. Not that I'm rooting for that because I'm always pro-United States, but it's almost like they have everything to lose and almost nothing to gain. I'll say this. The Olympics are a tremendous marketing tool. Oh, yeah. So when we're talking about, for example, LeBron James –