 But then there's, think about this, there's DNVR Rams. There's DNVR Broncos. There's DNVR Nuggets. There's Twitter accounts that are Ram Nation. There's a Ram Nation website right now. I love Joel and Mike. Those guys are great. None of those guys are paying for that stuff. They're fan-based. They're promoting the school and all this stuff. And this is what I fought for. I'll take you behind the curtain a little bit. These are things that I fought over the last few years.