 And consumers can actually trust that. You know, when a hunter's going and looking for gear, they see the 2% certified business badge and they go, okay, these folks are actually doing what they say they do. They're walking the walk, not just talking the talk. Wow, that's great. So for someone to get involved in this, I mean, they kind of got to let you in their business, so to speak. Business with air quotes, right? Yeah.