 Because if Wyoming is good every year, and the border war comes up, and it's CSU and Wyoming, and they're both good, that game is fire. This Rocky Mountain Showdown has had more. I could just tweet anything about the Rocky Mountain Showdown now, and I'm going to get interest in what I'm doing. That was not the case when Bleacher Report came out with the story. It was the Rocky Mountain Showdown like 10 years ago or whatever year, and it was the Rocky Mountain Who Cares game.