 Well, I think you always need to keep the viewerships up. It's pretty easy to piss off Buffs fans, though. You don't have to say anything mean. You can literally just say, I think this team will beat the Buffs. And that pissed them off. And I get it. Like you said, with SEC, some of these guys get really nasty. You tell me. You've seen a lot of crazy fan bases.