 So I think, and I think what I always tell people is that it's really about the flexibility that the cord cutting gives you. You know, if you want to pause, if, you know, budget's tight, whatever, or maybe you just want to watch free stuff on like, what's the one? Tubi, I think it's called. It's like the, you know, they have like a lot of Pluto, you know, there's like so many like free ad supported services. But the number one thing I always tell people is,