 It's just different. I mean, everything with this guy is going to be different. Now, the hope for Bears fans is this is just going to be kind of a little blip that they don't have to worry about. And the real quote unquote different part of Caleb with the fact that he is supposed to be a very good quarterback is what they're going to be talking about all the time with this guy. So, you know, I just think with him, as much as we talk so much about the entertainment element, the commercials, he does just love football. You talk to everybody who knew him growing up.