 Made a lot of sense to me. I got that. Listen, coming from someone that works in the media, I get why you'd want to go ahead and expand out that portfolio. Like, everyone's clamoring for him to do Space Jam 2 and all these other things. Got it. But he did that. He did that, and it didn't work. And there's a couple reasons why it didn't work. And I remember talking to the golfer Harold Werner III about this, who's tight with MJ's camp, golfs with MJ, part of, you know, the Air Jordan Enterprise, right? Yeah.