 You know, they do singles now, a three-ounce, which is a little bit easier to get into. You don't have to, you know, have the commitment of a 12-ounce can. You can get a little slice and try it. Like, you know, put it, grill it up, put it between two pieces of bread or, you know, put it with some buns and some American cheese and have yourself a tasty little sandwich. Because, you know, it's... You either had it, you know it's good, or you were scared of it, and...