 Whereas if you came to Americans and said, hey, we got to save the planet. I got an idea. This will be cleaner and you'll save money. Let's do that. And then people were like, oh, really? Like I can still have my Ford F-150 with an ice engine and a turbo, but I can have it and it'll go 600 miles on a tank of gas instead of 200? I'm in. But they didn't do that.