 25% rate of return on your money. So if it brings in $100, it's worth $400 max. And I don't care what the inventory is worth. They can sell off the inventory and get more than they should sell off the inventory because the inventory has only got a value to the extent you can turn it over and turn it into profit. Well, we've got a 50-year name. The name is not worth anything except to the extent it brings in profit. Business is not a hobby. Business makes money, and money is how you measure the value of a business, period.