 So why not maximize your time with that? It's fine if it's at the end of your career, Chris, and you say to yourself, well, I don't want to get into the media or whatever. I just don't understand why they're hell-bent on doing what they've done. Well, I think there's a few things. I think, one, there is money there, although obviously they make a ton of money playing football. I think, two, though, Rob, guys love the attention, and as much as they are critical of what we do, they like it.