 I think they hit a home run. Like sometimes you get people that are so massive that they bring with them, whatever following you could possibly want. And all you have to do is tenderly take care of that following. That's where I think sometimes we look at this and say, well, major league baseball has got to market their stars. Hockey's got to market their stars. Connor McDavid's one of the best players in the world. Why is it not being marketed better? All of these things. Well,