 And then all of a sudden the lights go off. They say, yes, I understand. I say, but it tastes so good. I love it. I have it in my house. I say, you've got to get it out of your house. An alcoholic doesn't keep alcohol in their house if they're trying to stop. I say, they have to get rid of it. You have to get rid of the sugar out of your house. And we've just got to crucify it. Not only that, the hidden saturated fats, too, that they put in the foods. Oh, absolutely. Sure.