 like different kind of gold now. Yeah. That fame and notoriety. Yes. It's interesting. Sponsors. Yeah. And with, uh, like with social media, it's so different than it has been. Like I was just thinking about the, the total difference between like, you know, American idol, like the celebrities we got from that, even like one direction, Kelly Clarkson, you know, like, and now it's like these influencers that you still get to see, uh,