 I think the good part about Deion is he has kids that are at that age of, like, teenage and above. So he is very hip. Well, that helps, sure. And he's very in the know of, like, what kids are going through right now, what his kids are going through. So he's very, like, where Peyton Manning. He's still in the little kids. He's got the little kids, right? Yeah. No, that's a good point. Completely different stage.