 NCAA, CBS, they would use that shot that Mario Chalmers hit, the three-pointer with 2.1 seconds left to tie Memphis and force overtime in the 2008 National Championship game. They've used that clip over and over and over and over and over and over and over again to promote March Madness. And now Chalmers and other players are suing the NCAA for using those promos because they didn't get paid for them.