 So I got no issue with it, with what the NBA is doing. They trying to draw eyeballs. Yeah, I think that there is a thing that you could turn people off if it's forced, when people feel like you're forcing the issue. And, Chris, I get your take on not breaking down the other guys, but if you're leading with Bronny and three points every night, it starts to feel like it's just force. Like you're just trying to force this down our throats, and that's where fans or people –