 it's, there's a lot of people in the industry that aren't giving back and 2% for conservation really, uh, actually does the vetting of companies, uh, to make sure there's some, and, and goes through the stats to make sure they're, they're qualifying minimally for what they do. And I think that's critical to say, Hey, we believe in this. We're going to put our money in our time where our mouth is. And, uh,