 Bugs made his cartoon debut on July 27, 1940, in an 8-minute and 15-second short titled A Wild Hare. They showed me a picture of this little rabbit, and he's going to say, hey, what's cooking? I said, instead of him saying, hey, what's cooking, why don't you have him say, hey, what's up, Doc? That's the new expression that was being so popular. And I said to Mr. Schlesinger, I said, why don't you name him after the guy who drew the first picture of him? His name was Bugs Hardaway.