 that you just hang on to and just build on. Yeah, exactly right, man. And they were the presenting sponsor of one of the rodeos at the Stampede, right? I believe it was the rodeo I was gone. They were all over the place out there at the Stampede, which I thought was great. And they were going around and firing out T-shirts and all sorts of swag. And, yeah, absolutely doing it right, getting involved in the Stampede. I thought it was huge, and I thought it was really, really cool to see the grid out there and so well-advertised.