 What's going to happen here eventually is you're going to kill the golden goose. So, I mean, guys, I understand where we are with this deal in terms of compensation and, you know, using name, image, and likeness and all these kind of things. But really, we're going to go back and, you know, you can't use a clip from 1982 for the Final Four to promote the – I mean, it's getting a little bit ridiculous here.