 fewer of us in comparison to the larger population. But the second thing is there seems to be a continued erosion for support for hunting that's not based around food. So think about things like trophy hunting. Respondent who might say, do you support or disapprove of hunting just for the trophy parts has always been a loss leader. It's never been very supportive, but only about 20% of Americans said they would support hunting for that reason. So that number is going down. Another one is