 or whether we're talking about soccer, or whether we're talking about the W. At some point, it takes real competition and real things that people don't think that they can miss. How do you create the environment where somebody says, I have to watch that. I can't just look at the highlights. I have to see that. The Home Run Derby can no longer get that sort of love in my mind. It can no longer get that sort of spark. It's going to take a summer of absolute magic from a team or a player that is unprecedented for everybody to drop what they're doing and pay attention, Figgy.