 I bet a lot of the comments are, we don't care. But you were there on the article and spent the time to say that. And that's why it's kind of a double-edged sword. I can understand why you want to give it some publicity. I don't think it's earned this level of publicity. And if you overdo it, and I think that's the key in what you said, if you continue to try and force this, as opposed to letting it generate its own universe...