 you know, to kind of connect to kids and to sell, you know, more merchandise to people. And some people will just blindly buy whatever they put on the rack. That's fine. They'll make their money. But you know, if you know, the sneaker heads out there, the uniform aficionados out there think they're ugly, they are objectively ugly. You know, that's a problem. That's a big failure. If you're, you know, creating a product that people think is cool and wants to identify with and,