 This is why this is really necessary, because we have to recognize that you can say this in the Bible belt. You know, we're moving down the road into Sodom and Gomorrah. And we just we can't take something that's 100 percent biblically pure and sell it to 51 percent of Sodom and Gomorrah. You just can't do that. So what we have to do is we have to be strategically wise and determined.