 Surely a day will come. Because think about it. The Cowboys got popular in the 70s, and then that generation raised their kids to be fans, and that generation got to experience the 90s. But now we're sitting here talking about people in their 20s, 30s, approaching 40s who have no memory of the Cowboys ever being good. Yeah, that's us. And so I think we are going to get to a point where it starts to slip unless they can finally get over the hump.