 A high-profile place during his trial and everything. Every day, every day, every day, every day he was in the front of the news. Then one debate happens and all of that's gone and everything is Joe, like you're saying. That's what's hot right now. We're going to move on to something else in a week or two. There will be something else that pops up that then is supposed to get us all riled up and we're going to be behind that. We are set up as a society right now as to what is the hot story.