 They started to do that already with like the Wiis. Yes, they did. And especially during COVID. Isn't that the same thing, the Peloton idea? Isn't that what that is? But what's going to be easier is so many people are like, oh, I can't get there at 10 o'clock. Or, oh, I got called from the school and I have to go pick up my kids. So now I have to cancel that. But if the kids are at school and they have the capability of like, okay, I have 15 minutes. I can throw this on and then jump in the shower and go to work.