 Well, everybody just thinks it's telephone. I mean, everybody's seen someone driving down the road, driving erratically. And when you pass them by, they have that thing attached to their ear, the cell phone. It's hard to believe, Brad, that you have to buy these cell phones. They're about $1,000. You know, we'd walk around with these $1,000 computers attached to our ears all the time. And when we drive, we think we have a license to use these new tools to find out where the nearest grocery store is or whatever.