 Logan Paul with, you know, the other app, the Micah Parsons, the, you know, Draymond Greens and the Paul Georges and all those guys, the Kelsey brothers who have their podcast. You know, I think they do have value, Rob, in that they get the player. Typically, players will really be themselves with Kevin Garnett's certified podcast, things like that. So there's a value in that. But you're right. I mean...