 To me, the Olympics, very similar to other fringe sports, when there's a superstar, I become interested. Like, am I a huge UFC or mixed martial arts fan? No, I'm not a huge fan. I pay attention to it. I like to know who's, you know, the stars of the game. But when there's a breakout star like a Conor McGregor, when there's a breakout star like a Ronda Rousey, it has my interest. Am I a cycling fan? No.