 A post-game show is a real sports fandom. The casuals don't watch them. Chris, as soon as the game is over, they turn it off. Right. They're not watching a post-game analysis show, are they? Right, right. No, not the casuals. Not the casual fan? No. So why would you play to that audience? Right. I agree. I agree. And, you know, like you said, you're not fooling anybody.