 All right, yeah, and you're trying to win a series against a divisional rival. Their number one rival, certainly. I see the importance of it. Who the hell is Ben Rice? Ben Rice is a New Englander. He actually lives – Joe Castiglione, the Hall of Fame play-by-play announcer for the Boston Red Sox, told me he lives about 10 minutes from him. So he's actually a New Englander, you know, an Ivy League product,