 And it's a lot of fun. Those mama cows don't want to be roped. They do not. They're not like dairy cows. It's going to be a lot of fun. Okay. So obviously you came up with this idea or this idea cropped up in response to how people view rodeo events and what that reflects. Yes, we started a long time ago. And we have a great committee that I think is about 14 strong now.