 It's been a large part of my life, and I wrote about it editorially for years prior to that and had written until just a couple years ago. I probably kind of ceased a little bit of it, even though I still keep very, very close tabs on what's going on. So Stone Cold Steve Austin, right, back in the early part of the Attitude era when he really took off, middle of 1997, but it really exploded in 1998.