 I don't think that's... I mean, Shador obviously stole the show. All the media was surrounding him. But I think the Gundy stuff, negatively, is the talk of the Big 12, unfortunately. After today, dude, I won't care. You know, guy made a mistake. Gundy probably didn't say it the exact way he should have. He'll be punished somehow. I'm sure. Like Big Hub was saying, it's...