 Lots of investment in football, soccer, especially in the Saudi Pro League, where some very prominent global footballers have gone to play, male footballers have gone to play, and I'm thinking specifically here of Cristiano Ronaldo. That's Simon Chadwick, a professor of sports and geopolitical economies at Skema Business School in France. As Chadwick mentioned last week, one person behind this big investment into sports is the Crown Prince Mohammed bin Salman.