 Yeah, those little things. And it even goes down to, you know, as you're training for elk season, like I am right now every other day wearing a big old heavy backpack and going for a walk, you know, picking up trash as you go. And being known as the guy who's walking down the path with a trash bag in his hand, why is he carrying that big old heavy backpack with a sandbag in it? Oh, because he's a hunter. Why has he got the trash bag? Oh, because he cares about the ecosystem. That turns into...