 The 30-plus-year-olds, 30 to death, are still living in the world of DirecTV, Dish, and Comcast. So that still is going to get the majority of people watching. You're flipping through TV. Oh, crap, I didn't know the Boise State game was on. Boom, you're watching. You're not as likely to leave your terrestrial signal or whatever the hell you want to call it, your linear package, to go away immediately.