 that he knew he could use as a marketable figure well after his playing days were over. Did he know he was going to be using it for recruiting in college football? Not sure, because he got into the media side first. That was NFL Network and all that for the longest time. He was doing stuff with Barstool. I just don't know that there's a lot of guys that have the style that he has. I'm not saying that people can't come in and do better, but I seriously was like...