 Well, and it makes them money. So like at some time, you just appreciate the free PR, right? Like could there be a fight that happens? And again, you move past fair use. So there is this clause. There is this carve out in trademarks, copyrights, intellectual property that there is a little bit of a fair use ability that gives you the right to talk about things, right? It's a public entity. We can say NCAA, right?