 I, you know, I feel like we've gotten ourselves into a web where everyone's trying to whip you up into a frenzy of excitement because they've got you by the short hairs around these sports, you know, around the dollars around these sports. They don't even need you to attend games anymore. They just need you to watch. And we're watching and we care. And it's beginning to feel like a little bit too much like I'm a sucker. It's beginning to feel a little bit too much like that to me.