 From the front lines of truth, Clay Travis and Buck Sexton. In defense of liberty, News Radio 1100 KNZZ. You've heard us say that cell phone service with Pure Talk is half the cost of Verizon, AT&T, or T-Mobile. You hear their monthly price of just $20 for unlimited talk, text, and plenty of data, and you might be thinking, what's the catch? Pure Talk can't offer cell phone service that cheap, can it?