 Again, Jim, I love football. So that's that's why I guess that's why I am how I am. I get it. Will Blockman joining us. You love football, but you do love wine. All right. So, I mean, Charles Woodson loves wine. He's got his own wine. I want to know how you first became interested in wine and how did that grow into a business venture that's called the Wine MVP? Where does that stand, Will?