 uh, the, you know, the Dr. J wasn't great before then. It just meant that it took all of it to another level. And that's what we're seeing, but that's not from the W doing anything smart with marketing. It's just from the W being in the right place at the right time. And that's, I think the part of this that we keep forgetting, because it was not to be very clear. I remember distinctly the home run summer between Sosa and McGuire, and they were cutting into national news. Like it'd be the middle of like, we only have the Tom Brokaw news.