 rocks i'm michelle polino billy eilish's new album hit me hard and soft debuted at the number two spot on billboard's 200 album start marking the singer-songwriter's best-selling week ever the figures handily surpass eilish's previous top sales including her 2019 debut when we all fall asleep where do we go eilish announced the new album on april 8th amc theaters screened a listening event for the album and it hit 100 theaters in the u.s