 And it's not just college football. I think it's every sport. All of this brings me into a discussion that I have about fandom, about bandwagon fans, and about smart fans, because it all ties in. It's all one and the same. We go to you guys right now, and let's start it out with Charles in Jacksonville, who is up first. Charles in charge. Great to hear from you, my man. You're on the all-new Infinity Sports Network. Hi, Mark.