 I mean, except for the anti-Buffs fans, I get that. But this year, I think it's died down a little bit, but all it's going to take is for a couple of wins for the Buffs, and they'll be right back up at the top. And you're going to get all the media attention. If they go beat North Dakota State, which they're supposed to, but I did point this out with Lindy's sports college football preview,