 Every week sets the tone for the following week. And you're right on that, 100%. When I bring players in here to do their player shows or we just get an interview on, typically we don't request non-scheduled interviews after losses, unless it's like a historic performance or something, but they're very hard to get. But with these NIL shows that we do, they have to. So Jack Howell, as soon as CSU lost to CU –