 I believe those enterprises have started to dry up because he has made himself so readily available. And a lot of what he does doesn't immediately turn to gold. Anything MJ touches turned to gold. This is not an MJ LeBron debate. It's just the reality. LeBron doesn't have that same power when it comes to making content. And he doesn't have that. We don't have the same thirst for LeBron content the way that we do Michael content.