 them to the concern it was hard for them to take you seriously you know because at some point you know people are going to think that it's all part of the sales process they're just trying to you know scare us to buy a water filtration system but now in today's world water filtration water treatment is more of a necessity than anything else so like i said we take for granted that when we walk outside when you and i leave the studio this afternoon we go to our cars we're breathing that air and we're taking for granted that it's safe sure