 They look at themselves and their internal philosophies and feelings and whatever else is in there, and they try and go back historically and find things to support that. That's sort of running the experiment backward. And we seem to see a lot of that. Anyway, their historian, I can't pronounce his name. It's Bischlos. It's B-E-S-C-H-L-O-S-S. Yeah, it's an interesting name.