 Well, you know, Brett, I get tired of remaining silent. You know, I sat back and watched the borders collapse. I watched the economy collapse. I watched the price of gas. I wanted to play this ad. This ad dropped a little bit ago, a little while ago, but they just did an ad buy with it last night is when they started the ad buy. So I know that, like I said, I mean, the ad came out a little while ago, but it's it's a it's a.