 Because we're in that in-between. We're a few weeks from NFL preseason football, which you're like, hey, it started, but then you don't care. And that's the way it works. Baseball gets heated up now. They've played about 100 games each. So we're down to those final 60-some games. This is where the pennant race goes. This is when it all matters and everything. If you don't make a break for it in the next couple of weeks, it's not going to happen.