 isn't any different than a lot of other industries. A lot. In fact, I'll go as far as to say most other industries, that's how it works. They nickel-dime you to death. They give you a great lead price and then pick it up from the hill. But on the same token, the customer, though, then gets to make the decision. It's their money. As to what they want to do at the end of the day. So when it's all said and done, why can't the real estate world work the same way?