 But it creates these easy-to-digest soap opera stories. We are in a soap opera society. If you can't sum it up in a couple of lines in a way that gets people super interested in it, it ain't going to work. And it takes some level of greatness. It takes some level of easy on the eyes. It doesn't hurt for a lot of these stars. It takes some level of right place, right time. All of this stuff has to come together. And I think you're kind of right. The way the baseball calendar works, the way the sport works, the only thing –