 I just think it's going to be a different dynamic. I don't think it's going to be overly gimmicky. That's always been the concern. That's why the NFL didn't want to have it called or referred to or anything as like the XFL kickoff rule. Because the NFL, it's a different game. But it's going to look different. It's going to take some getting used to. People are going to complain the first week, the first time they see it in the Hall of Fame game. This is stupid. Why are they doing this? In the end, it is about...