 make sure that you have a... Well, I agree. I think those 32 years you've talked to me, and this is comprehensive, you can handle for folks. Look, sports is clearly a huge business. And when you attend these big events, you know, you see all the corporations involved, the money that's spent on the special events, the exclusive access opportunities and more. We've talked a lot on this show, how the upscale market of travel is doing well. You know, the economy end of travel, it's struggling in the inflationary times that we're living through right now. So Mary and I have seen it time and time again in places we've traveled with this show.