 Prices go up or down. You're struggling in business. You might have to do something different. You don't sign that long a deal. So that was ultimately their demise was that contract they signed for, what, 11 plus years for their ESPN and all their TV outlet deals. Messi gets paid for every new TV subscription that he brings into the MLS stream on Apple TV. See, that was something. I'm glad you brought that up because I believe...