 Yeah, hi, thanks for having me. I appreciate the opportunity to discuss this topic. Yeah, as you mentioned, hearing loss is really prevalent. It's the third most common chronic health condition in the United States. There's about 48 million adults that have some degree of hearing loss. I mean, it becomes more common as people age. So as you mentioned, yes, hearing aid technology has really come a long way in the last few years. Devices have a lot of features and capabilities, and they're more cosmetically appealing than they ever have been.