 People who drink every day and people who binge, which is 30% of the population binges, four to five drinks at a sitting or drinking to out of control, frankly, drunk once a month. That's binge drinking. That's 30% of the people who drink. We call them normies, people who can drink occasionally. Oh, yeah, I drink twice a year at a wedding. That's not a problem. It's the person who's drinking every day and who finds that they go to a party and they're looking for the bar as they walk in. That's when you have to wake up and say, gee, maybe this is a drug.