 I don't know if he's saying this because he's black or because he's Dion or whatever. It's a lot of things he brings. But he's up the ante, though. He's up the ante. Right, exactly. You can't have it both ways. You up the ante when you got Stephen A and Shannon Sharp walking the sidelines and Lil Wayne and all that kind of stuff doing a concert before the game. I mean, absolutely. And it's nothing. If that's what you want to do, I'm not mad at you. But then you can't use that.