 But I'm thinking to myself, probably I might scale it back a little bit, but I'm not. I'm doubling down. Not only did I lead the show coming off the weekend and talking soccer right before the MLB All-Star game and the trade deadline and NFL camps opening up not too far down the road, not only did I lead with soccer, but it jumped the hour. I'm still getting reaction. People still want to talk about it. I'm still talking about it as an example.