 Oh, what type of cowboy or cowgirl could it be to set that trend? This is the guy that we talked about when we go into the bull riding presented by Buildings and by Design. Here's the guy that we made note of last year. It's Jesse Flores because he's from Los Angeles, California. As we know, Los Angeles is notorious for all the cowboys. Oh, when you think of all of the great rodeo action that has taken place in the City of Angels.