 You just hear that Nike's going through hard times. Why do you think that is? Oh, I know why I think it is. That's why I'm asking. Because the woke crap. Is that what you're thinking, David? I think it's part of it. I mean, there's a lot of businesses struggling right now. But when you've gone out of your way to alienate half of your customer base over the last several years, that won't help. No. That's just it. And I know I've read different pieces about, well, you know, the running market.