 In 2015. The Stone Age compared to where you are in today's college football. That's how crazy this moves. Well, didn't Miami FC pay Messi off of the Apple TV deal? Yeah. Yeah. The money's there, dude. It's the TV deals. And so that's what killed the Pac-12. The Big 12 was on the cusp of dissolving, but they played it a lot better than the Pac-12 did. The Pac-12 said, dude, we're going to create our own network.