 Because there's an illusion out there that I'm just a physical being, just a body, and when I die, I just die. And that's it. That's me. But what we're starting to realize that it's really not who we really are. And this awakening we're experiencing right now all over the world is like, I can explain it scientifically, but basically manifesting is the process by which we, with our creator matrix, our thoughts manifest.