 We gravitate towards in every sport other than football. For whatever reason, the NFL can just – they can roll out Titans, Jags, and both teams be terrible on a Thursday night. We'll eat that up like it's going out of style. Major League Baseball could give you the two best teams with the two best players three straight nights in a row, and most of y'all aren't going to watch. So how do you get it to happen? I think whether we're talking about hockey –