 getting access to top-level athletic facilities, sports medicine, stuff like that. But, I mean, the real thing is it hasn't been what it was prior to these major TV contracts for 50 or 60 years. I mean, in reality, if we're looking at what amateur sports was 100 years ago, yeah, it was amateur sports. You know, it was localized. You had tribalism based off of the college and the place that you went to and,