 It was a lot of interesting. You'd be going to work and you'd pull over and call a Korean radio show or something like that to talk about it. You know, what's great about spam and I think why it had the appeal is it's got that, it's been around for forever and everybody has a story about it. Like there's very, there's nobody in the world that you can't sort of like spark up a conversation around spam. You know, any corner of the globe, there's an experience with it.