 But nobody's talking about the quality. No, no one's talking about water quality. And I think what it's going to take is it's going to need a community outbreak. A community outbreak of some sort of reaction, allergic reaction. Someone is going to have to have an unfortunate medical incident that's going to be related to the consumption of the water. And they're going to look at that and they're going to figure it out. How did this happen? And, you know, that's when they're going to find. It's like...