 kind of talk to millennials in a new way you know millennials were also famously the generation that was afraid of quote unquote adulting um the ones who were kind of perpetually eating the avocado toast and so there is a slightly different way to talk to them um and it's also good for marketers in a sense if you can sell a gen z and a millennial the same thing like that's great right maybe you can't talk to them the same way but if you can ultimately sell them the same outfit that's good for you