 I wanted to be part of an organization that was pointing out how critical it is. And so just your average everyday hunter, you know, can go out and say, hey, this is a company that actually supports conservation. And it's always kind of funny, you know, as a business, you know, you don't want to really brag about some of the stuff that you do if it's just part of your ethos and part of your culture. But on the other hand, you know,