 It's interesting because I think it's a little bit of both. I mean, we don't have, I don't think, there's never a moment like, say, the U.S. beating the Soviets in hockey where the entire country catches it all at the exact same time. Everybody's watching, everybody's seeing it at the exact same time. Like you said, there weren't that many options. So when you saw a great Super Bowl moment or a great World Series moment, I mean, the Super Bowl is still its own thing, but when you saw a great