 Well, these are the people who are usually actually living in the good part of town. This is something interesting. It's not the bad part of town. Every town's got a bad part of town. It is what it is. But they live in the good part of town, and they look over at the nice gated part of town, the house on the hill, and they say, you know what? What if instead of working hard and bettering our lot and doing well for our families,