 Doesn't help you on the field, but it'll help endear him to all the sponsors. It'll help. Yeah, it'll help him get the, what's the, Tim Horton's deal? It'll help him. Who the hell is Tim Horton? Yeah, I don't think he needs any coffee, but yeah, it'll help him for that. Well, he needs a Macy's deal after the whole thing with the coat. That's who should be, you know, hooking him up.