 Yeah, and this is – well, and this is also a little bit of reality steps in here, right? Like the fact that you can doesn't mean anyone will. No one cares if I post to my 12 followers that – like here's a clip from a game. What they care about is like, oh, this just became the most viral thing on TikTok or whatever and has made millions of dollars. Now all of a sudden they want a piece of that action. So you got to remember there is –