 I certainly was, yes. I mean, he was Gatorade, he was McDonald's, he was a human business. And still is. Still makes ridiculous amounts of money off his Jordan brand. But Caleb Williams has the opportunity to be the biggest thing in Chicago since Michael Jordan. And he is going to be handled by the media, by fans, like he has the opportunity to be the biggest thing in Chicago since Michael Jordan. In other words, with...