 because those emails, as you know, as someone who's run for office, those emails work. Those ads work. They serve their intended purpose. They make a lot of people very wealthy who work in politics. And there's a school of thought that where all this is heading is not in a good direction, that the sort of de-siloing that you described, being the coach of a little league team or any other community institution that you might get involved in that would sort of de-silo and de-polarize, that that's not going to prevail. What's going to prevail is hyper-polarization. And frankly,