 I'm not being loyal to Nathan's. I go to Nathan's and say, hey, I'll be loyal so far as, hey, match or exceed, or I'm eating hot dogs elsewhere. But see, I don't even know if he had a promo deal with Nathan's. That's the thing. He's participating in Nathan's hot dog eating competition, but I don't know if he had a deal with Nathan's, if that makes sense. Especially if he didn't have a deal with them.