 You know, I always say this. I was just talking before to the president of the Greater Valley Chamber of Commerce. I was saying everything to me is a little bit like a Disney world in my brain. Brad, you and your team remind me so much of what they do in Disney. I feel like you guys switch from spooky season to literally becoming the North Pole. And when I say... That's not an exaggeration, folks. If you have not gone to Fairview during the holiday season, you're missing out. It is literally...