 There's a time period in this, but don't go back to when DirecTV started Sunday Ticket or the NFL did with DirecTV back in the mid-'90s. But, you know, we're talking about a pretty wide margin today, currently. Well, the key word for me, and you said they're monopolistic, because help me out here, I thought that if you had a commodity, an exclusive commodity, that in this country of ours you would try to get