 who writes, competitive eating is no more sport than binge drinking. Both are dangerous and provide seductive images for young people to attempt to emulate. I label this as marketing-driven entertainment, pure and simple. Money is the bottom line. Very briefly, in just about 20 seconds, Adrienne, you mentioned the professionalization of the sport. I mean, is Joanna right here that this is really about money as much as anything else? I mean, she has a point, of course. There's money in everything. I would partially agree with her.