 based on your one experience. That's what people do when they ask their neighbor. And sometimes it's a neighbor who, that's the only trip they've taken in the last 20 years. And they don't know the first thing about travel or the destination they went to. They just had a good time, so they're recommending everything they did, which maybe isn't a good fit for you. That's also part of the big problem with going online and saying, you know, putting in something, you know, you're going to Paris, what's the 10 most important things to do?