 Get out there, find your niche, amplify it, speak to it, let other people know about it, and stand out from the crowd. It's called top of mind awareness. And that's what you want to accomplish. Is it the mindset, a lot of it in the mind, in your mind? In my perspective, Frankie, it begins in the mind. If you just show up as a user taker to take the money out of the room or