 and then we went into radio and bandwidth was expensive and women of course would never be on the radio and so stations only purchased the amount of bandwidth for lower voices and so i think one of the the really good examples of this too is margaret thatcher that she took voice lowering lessons and i'm going to quote elissa bassist in her memoir hysterical when she says that that margaret thatcher was told to speak as if she had a cold and a penis in order to be heard