 How many of us struggle with trying to get the amount of raw fruits and vegetables into our bodies per day that we need? It's not easy. Even if we go to the market and we buy them and we try to make something, it's not 10 servings most of us get, I don't think. So Balance of Nature fills in the gap for that. And they do it in such a wonderful way that they have discovered how to keep the freshness in these capsules.