 He signed a promotional deal with, I don't remember which one, but it might have been Impossible Foods, who are a rival to Nathan's. And Nathan's didn't like that Joey Chestnut had an endorsement deal with one of their rivals. So they're like, yeah, you can just not show up. That is interesting. So he basically took the money and ran. I mean, I don't know. Well, let me ask you, what would you have done? If Impossible Foods came to you with a life-altering check