 So they know the game. They know how to take advantage of the inventor. So when you license it to a supplier to one of the big box stores, they know. They probably already own all the shelf space for that line of product. And so when you go with those guys, you actually will grow bigger faster because they know how to deal with it in the marketplace. And, you know, trying to go it alone is tough because it's hard to get in front of the eyes that are actually going to pick the product up and pay for it. Absolutely.