 I will say we're pretty legit when you're making zero dollars and you have zero sponsors to offend and all you're doing is getting on. We're pretty close to who we are. I don't think a whole lot of strategizing goes into imaging, but even us, we won't touch certain topics on air for sure. Yeah. And we are looking for a nice hiking company that sells outdoor equipment to sponsors as well as any beverage company that wants to sponsor us. So yeah,