 What do we need to say to young people before they get behind the wheel when they've been smoking? You know, many years ago with alcohol, they did a huge campaign that friends don't let friends drive drunk. Huge. And very, very popular. I loved it. It was wonderful. And an important message. What they're doing in this day and age, they're doing another campaign, but it's not really working. It says if you feel different, you drive different. Oh, I like that.