 in which he starts out, the headline is, Adidas' new campaign with Bella Hadid shouldn't be forgiven. And he writes, imagine for a moment being an Olympic athlete from Israel. Imagine living your whole life knowing that the dream you train every day to achieve is inexorably linked to one of the most traumatic events in your country's history when 11 members of the Israeli Olympic team lost their lives during a terror attack at the 1972 Munich Games.