 But this is what's going on in our country. And the New York Times did just a remarkable job to show you the who, what, where, why, and when. And the reason why it's happening is because people will pay the freight. They will pay it. People will pay that kind of money. And here's how they rationalize it. Ah, bucket list. Ah, you know, it's the kids. Ah, Taylor Swift is, you know, she's an icon.