 and he's going to bring some eyeballs to TV. But other than that, I don't get it. Well, no, I do get it because, look, and we just said it, baseball is winding down to the all-star break. And then you've got home run derby, everything Monday. You've got the game Tuesday. Then you go silent for a couple days. It doesn't start rolling until this time next week. So, yeah, they feel content. ESPY awards the other night, same deal. And you'll see that replay 5,000 times tonight.