 I know the lock obviously is a huge sign and what comes before the WWW. But, you know, talk about maybe some other really common things that really should stand out. Because the lookalike websites, they do look very similar. But you've sent me examples before, Kristen, where it says instead of .com, it says .cmo. But you read it really quickly and that looks like .com. Your brain recognizes it as .com. So you go forward, for example. Right.