 Ammo! I'm Graham Majors. I'm the CEO of American Rounds. We are in Pell City, Alabama at Fresh Value Grocery Store installing the first ever automated retail machine for ammunition. Yes! The store was really the inspiration for it. I mean, they knew their customer base and they came to us and thought this would be a really good opportunity for their customer base. There's a lot of hunting community here in Pell City and thought that their customers would love an opportunity to be able to buy ammunition here at the store.