 this and they asked me to write this book by the way he said 80 of the people out there don't know 90 of the information in this book this is fantastic and when i was reading the audio book this week so there's a producer that has nothing to do with news but he's a studio guy he's listening to the chapters and he would get in my earpiece and just go wow you know after i finish a section or a chapter so i know people are going to love the information that's in there