 There's a lot of advisors out there that, you know, they try to make their approach look better than maybe the gut feeling you're going to get from them. And the way they do that is they basically buy certifications like a CFP or RICP. There's all these acronyms that stand for a certification. But Dave, what people don't realize, every single certification that's on a card is bought by the advisor and is an open book exam to get it.