 Because free speech and all that. But it's not without consequences. And if you are going to anger or turn off half or more of your customer base, what did you really gain? Right. What did you accomplish? So before you put any sort of post out there or make any sort of statement, ask yourself, who's going to see this? Who's my target customers? Who's my target audience? What am I going to gain? What might I lose? And then decide...