 your customer experience in theory do i want starbucks then sharing that with consumer package goods companies in terms of coupon mailers or do i want them sharing it with target or with other retailers or other affiliates that's where i definitely have to scrutinize the fine print going forward because we are in a brave new scary world okay we'll keep an eye this is uh robin farzad host of the full disclosure podcast robin as always thanks thank you don you're listening to here and now