 But then when everything seems to make sense, bang, in the 11th hour, I make this crazy decision. You say, what the heck was that guy thinking? Well, guess what? That was his ego whispering in the back of his head, don't do it. Or you got to go do this. Just because you have that sensitivity that you need to protect. And that's where ego factors into all of our decisions. We're all prey to it. It's human nature.