 When you're making a decision as a consumer, the most important thing is trust, which is why the BBB is such an important tool. Sometimes a new company will generate a lot of buzz, but that doesn't mean they're trustworthy. There are places that pretend they're treating you like kings, while behind the scenes they're making you look like a clown. But with BBB, if you spot false advertising, they're there to help you blow the whistle. Or if you've got a complaint, file it with the BBB, and they can actually help you get it resolved. Test your advertising IQ. Go to BBBAdTruth.org.