 I'm going to share a story with you of my background and how I began this adventure. When I graduated chiropractic college in New York and moved out to San Diego, there were 300 chiropractors in town. I said, geez, how do you start or grow any business? And ladies and gentlemen, we're all in crowded fields no matter what you do. Well, I got myself invited to be a guest on the morning television talk show in San Diego.