 at particular moments and sometimes like you're probably not thinking about your foot right now but now you are because I told you about it. We do a lot of things outside of conscious control and a lot of what my research has shown is actually you have to trust yourself and be able to to perform that way because that's how you're going to have the best outcome. Sian Beilock picks up from the TED stage. My research team and I have studied this phenomenon of over-attention and we call it paralysis by analysis.