 which was coming to an end. It died finally in the 60s, but it was the end of the old studio era and the famous moguls. We've all heard of Louis B. Mayer, Harry Warner, Jack Warner. That system was coming to an end, and we've been living ever since in what's called the post-studio era. The thrill of Cinerama, new technologies had to be introduced in order to get people back into the theaters because they were very comfortable watching a new medium at home for nothing.