 and sports vital on broadcast. So we're grateful for that. But, uh, you know, so, uh, you know, Brock Hines, who is going to be a major contributor to the network. Uh, he's been with us for a little over a year now, but, um, that relationship is going to another level. And Brock is excellent on media matters. He's excellent on obviously hockey, both, uh, I mean, internationally, nationally, and of course the collegiate game, 30 plus years in the booth, uh, for the UMass Minutemen out in, uh, New England. Um,