 really working on surge pricing now. I mean, even places like McDonald's and, and like fast food restaurants, right? There's so many places that are trying to get you to like make all of your purchases with them through their app so that their app tracks your data and knows what you're doing and when you're doing it. And they want, they don't want to have to display prices to the public at all. Like walking into say a restaurant and having a menu displayed,