 If you look at it and say, well, like with your parents, it's not going to increase our business necessarily. It's not like a bunch of Yankee fans are going to go, oh, yay, you know, let's go rent this place because it has Yankee stuff up. It's only going to be, so you either need to feel really strongly in that case about posting your allegiance to the Yankees and telling everybody who comes through there that you are Yankees fans. You need to feel so strongly about that, that you're willing to take the downside, which is,