 Some of the biggest names in the genre, so Seventeen, who you might remember, were on Glastonbury's Pyramid stage a few weeks back. They're one of the most successful K-pop bands in the genre's history. Last year they sold 16 million albums, and they've used it in their most recent album for both lyric writing and in one of their music videos. And they've interestingly been really transparent about this at the album launch.