 Because if there's a real it's not just when you do that as a business owner, you're also affecting the livelihood of your people, the people on your team. If you are doing things that scare away customers, it's not just you as the owner that that's that's potentially hurting, but you're also potentially impacting the livelihood of your team. And is it worth it? We've got to learn to stop and think before we do things.