 Yeah, I think what George was was the first iteration of what we have now, which is the Daily Beast, Politico, the Huffington Post. You know, I think John was, he was ahead of his time a bit in seeing that there was going to be this merge of pop culture and politics. I mean, if you look at the past few weeks and George Clooney's writing an op-ed about President Biden and if he said to run for office. And I think that that's where you see, you know, the seed of George growing.