 is developing right-wing language skills to understand what it is we can actually sell. When you say language skills, can you unpack that? Does it go beyond just narrative skill, or is it connected? It's the whole thing. So the narratives that they weave, the falsehoods that they promise, and the skill at subverting language, which as we talked about earlier, the extension of language, these things are all very highly prized on the left,