 it was again there was this hostility towards the weapon itself this sort of military gun you know what ordinary gun owners need with this um but the gun industry itself was suffering several years of flat sales right um guns um you know there's no plan ops lessons with a gun they last for decades you know you can hand them down for generations and so at some point you know you've sold pretty much every hunting rifle and handgun that folks can buy and they're looking for something new and smith and wesson did this market study looking for new markets to tap into