 I think more than a year ago, actually, where it was outlining the barstool conservative. The young guy, Gen Z, 18 to 29, who is a beer-drinking, red-meat-loving American guy, maybe who has more liberal views on social issues, but who looks at Trump, who now looks at J.D. Vance, and maybe they listen to the Nelk Boys podcast, maybe they watch the UFC, when obviously Dana White spoke at the convention.