 doing stuff for Apple and Google, Hermes, Nike, like all these names. But it wasn't just like one project and all of a sudden he's on the map. It's just like a slow and steady progression and growth over 30 years and a commitment to that evolution and that craft. Can you look at a piece of art and say that's definitely a McFetridge or is it so varied that his disciplines can kind of meander? I can see it. I think a lot of people can see it.