 And AI can replace some of that human labor, whether it's by creating fake accounts like this new Russian operation did, or by using chatbots to write posts. I spoke with Clément Briand. He's a senior threat intelligence analyst at the cybersecurity firm Recorded Future. When you compare the cost of doing that versus paying like professional trolls in a troll farm in countries like Macedonia or the Philippines that are sort of known for having those content farms, it represents an over 100x decrease in costs.