 So, you know, growth better continue at a pretty significant clip there for a value guy like me to really be interested, but it looks interesting to me. Steve, a question about Elf Beauty. You bet. There's a big movement in skincare to move it all online. So you're subscribing a subscription service. Is this an Elf's future to be a subscriber of Elf's products? From what I understand, it is in their present and their future in a big way. Yes. All right, Bill, what is on your radar this week?