 I mean, it's slow going, but it is working. And they noted that that ad tier now accounts for over 45% of all signups in the markets where it is available. So I think that while it's not going to be a meaningful driver this year or next year, it is something that's going to be a meaningful driver. And we also saw that they are developing relationships on the programmatic side as well. They mentioned Trade Desk, and I think that's really encouraging for Trade Desk shareholders, given the size of Netflix's subscriber base.