 cable television show about this automotive enthusiast world or know about motorsports. And you can imagine that there's this large group of car people out there, but it's much larger than many people think. And it's not a dying breed. It's not an old-fashioned, old-timey kind of thing, even if the cars are sometimes old-fashioned and old-timey. But it's this niche. It was a niche idea. It was my parents who started the business. My sisters and I had a chance to work in it. And I