 Thank you, Greg. Challenges. You started out with a blank sheet of paper, right? How are we going to build a website that's going to be what I know Don describes as the Amazon.com of Made in America? So where do you even go from there? That is a great question. And, you know, probably if we had two more segments, we could go into it. So we won't try to get into everything, but I can let you know, one of our biggest, one of the biggest challenges that we looked at is,