 T-shirt, the picture, that appeals to guys, right? It's a symbol of strength. I mean, even in such a dire hour, he's still fighting, and I think a lot of people want to have an America where we get back up and we keep fighting on, and not even an assassin's bullet could take out the president. I think that's a very powerful image to a lot of people. So do you buy, then, there's this idea, I was reading a little think piece...