 Yeah, and the people that run that show, they know that what it really is more than anything else is entertainment. They're interested in driving ratings. What people don't realize is the filtering process that goes on before anybody can get on the show. And just like raising venture capital, it's incredibly hard to do that. And so very, very, very, very few people end up on that show. That's the first thing. Just like venture capital. Venture capital is absurdly hard to secure.