 You got to know your players. I think you got to know how they tick and know what's their interest outside sport if you're going to get the best out of them. So, you know, I think, you know, for us, I guess the biggest challenges obviously are, you know, we are in a realm and it wasn't always like this, but obviously probably the last 20 years of an arms race in facilities. You know, if you go to a major university nowadays, they have nicer facilities than professional sports do because they have so much money that they could spend it.