 We're speaking with Charles Pasi, reporter at Market Watch. His piece is called $6 for a hot dog. That's how much Americans now expect to pay. And so I guess that means profit margins are good on hot dogs. Profit margins are great on hot dogs. They are a food that food service providers love. The only place that profit margins are probably not so great on a hot dog is Costco, because Costco, God love them, still charges $1.50 for a hot dog and soda combo. That's like their thing.