 It doesn't. I mean, it moves the needle for me, and I'm sure it does for you, too, as you go on social media and see some really cool old photos of baseball. And those still, you know, they still resonate when I see those, right? They're really still cool to look at. I could look at those for hours. And the other sports don't do that. But maybe in a way that's bad because baseball keeps living off its history. You can't do that anymore. It's got to move forward, and it's not doing that. Do you think MLB does a good job of promoting its current stars?