 He's talking about how... Well, he says, I want to tell you why entertainment is dead and what's coming to take its place. If the culture was like politics, you would get just two choices. They might look like this. And it's fairly graphics heavy, but I can explain the graphics. Art, one way, entertainment, the other way. It's a choice between art and entertainment, right? That's kind of... Those of us in the creative fields, whether professionally or as hobbies, understand that there's a lot of overlap, but...