 But it's very difficult because audiences have been trained by everything else in our society to not have as long attention spans. You know, we're in a world where people are consuming TikTok videos and YouTube videos and everything else. So to sit and watch a two or three hour long film is now very challenging. So I don't know about you, Leila, but when I go to kind of public screening now, a lot of the audience are on their phones, they're talking. They don't necessarily have like the same respect for the film that's on the screen that maybe was the case in the past.