 On other stations, for example, and I think that's where we're really seeing a problem with media coverage is, you know, this was something that it didn't matter what station you watched. That debate was done on on a mutual and on a mutual platform, if you will. And for the first time, I think if there were people who were not aware or really not concerned about it because it wasn't made a point for the last few years, it became a big deal.