 You're right on. When you see that EB stamp on the egg, it means that those hens have been fed such a nutritious diet that, in fact, their eggs come out with more nutrition. You're absolutely right. It's the real thing. It's a real deal and something you can feel very good about. I think one of the things that happens is there's just so many ideas out there of what you could be doing and what you should be doing.