 A big event, an industry event, right? Okay, just wanted to point that out. Let's go to something happy here. Let's go to the trends of consumer products that are cooling people, okay? Because when a heat wave hits, people start spending. Money is no object. And also because people who are too hot to leave their house, what do they start doing? They shop online. So very nice timing. You'd think Amazon queued up this heat wave for Prime Day, but they didn't. But anyway.