 And, you know, David, when a lot of people think of the word retirement, I think they just kind of see dollar signs in their head, right? It's all about money. Have I saved enough? Can I pay the bills? And the thought about retirement revolves only around money, but it also revolves around what do you want to do in retirement? And let's face it, we are busy individuals. We got a lot going on. The last thing that we're thinking about is how many trips we want to take or where we want to go or even really honestly, what charity we want to volunteer with. How do you have that discussion as well that, you know, hey, guys, it's just as important to find your purpose in retirement