 And so when we have these meetings and these discussions, which are complimentary, the people that go through this exercise are starting to get better clarity as to how things are going to happen or work out if they do nothing. And then they get better clarity and an education as to how we make those improvements, how we create the benefits and the solutions that their plan identifies to us that you're going to need and require to make that all work out for as long as you think you're going to live.