 is it a performance measure they might argue yes it's also culturally you know their sport they're expected to wear that that's what they think they're expected to wear there's a name for it laura there's a it's a bit of a euphemism it's a phrase called shrink it and pink it describes how athletic apparel for men was transformed for women do you think that euphemism is is sort of accurate to what's happened and and and has the industry come along from that