 make half your potential customers question your judgment. So it's really funny, Julie, and I understand that obviously this comes down to an opinion, but I do love that. Obviously, you're a career strategist. This is what you do for a living. So this is why I value what you have to say, you know, more than a lot of other people. But I remember growing up in the in the 90s, the early 2000s, when the Yankees and the Red Sox were