 She said, what is it? He said, it's a choke challenge. He said, oh, don't get involved with that. That sounds dangerous. He said, oh, I never would. I thought it was funny. A few weeks later, she finds him hanging from his belt in the garage, dead. Now, let me explain how this works. If I'm a social media platform today, if you're on the platform, I know everything about you. Mm-hmm.