 And that's why there's the death of the holiday doubleheader now, because they're either too busy watching parades or they just want to watch their favorite movies. They're just they don't have the staying power anymore as it was because we have too many toys now. And it's not just kids toys. It's adult toys. You know, you've got your guns, you got your video game, you got your apps, you this that you can win World War Three in a single sitting and all that. I mean, seriously, it's just not just for kids toys. It's adult toys.