 The studios protected them. Plus, there were no cell phones, and people just relied on the studios to get the information about these stars. And these celebrity magazines would be worked on with the studios to shape these images that were completely fabricated. I mean, obviously, Rock Hudson is a name that comes to mind. People in the know in Hollywood knew that he was gay, but to the public, he was just this dashing leading man who went to bed with Doris Day every night.