 Brian, I don't know for sure. I haven't gone to every single farm stand or I haven't gone to every single supermarket. But I think there is a misconception that you are spending way more money when you support local versus going to the supermarket. I'm not seeing where my grocery bill is so much higher when I go to a farm versus when I go to the grocery store. Well, and that's a great thing to highlight. And again, we have our SNAP programs at Farmer's Market. We have our Farmer's Market Nutrition Programs program.