 You know, that was his product. And he made a business out of it, selling them all over the world. And his granddaughter eventually took over the company. Organically grown, stayed in the family. You know, and we've seen a lot of really successful products get out the door that were organic. As opposed to, you know, taking investors. And so don't... When inventors start chasing the money, as opposed to focusing on what's right there in their...