 an absolute outcry on TikTok, Instagram, et cetera, of people saying boycott Sticker Mule, other sticker companies coming out and saying, hey, you know, we'll give you X percent discount on blah, blah, blah. And so Sticker Mule is really facing a backlash over, honestly, this really unnecessary email. I mean, why did he feel the need? I think if you stop and say there is no room in this world for political violence anymore,