 you then get followed around by that pair of shoes on the internet for weeks after, until you actually pick up your wallet and you pay for it. We've all done it, right? Well, we're doing the exact same thing. If you are consuming hate content in America, if you are engaging with content that glorifies terrorism or glorifies the insurrection, what we are attempting to do is reach out to you through advertisements that you will then see and will follow you around in your online journey, which offer you the chance to speak to someone.