 thought that people should support him too. So he was saying, some of us love Trump, some love Biden. I love Trump. Here's why I think you should too. Now, I'm so sorry. Um, he, so when you got to know your audience, so this has reached a significant backlash because let's generalize here. Many creatives, I'll even venture to say most creatives, which is who sticker mule markets to are probably lean a little more left. And so there has been,