 In reality, revenue is only half of the profit equation. Costs are the other half. It's possible to generate a lot of revenue, yet spend $1.10 to make every dollar. Myth 4. You can tell how well you're doing by the size of your settlement check. The settlement check is only a part of the success picture. Miles driven, loads hauled, conditions, mechanical problems, time off, and especially costs all have to be considered.