 To inspire us. I can talk from here till tomorrow about, hey, my kids or grandkids should focus on these values. But the power of stories, autobiographies, I've been through this, movies, those can be very compelling and they captivate people. So I think that, you know, this is a great example of that. Like when you show the films and to your credit, you're not just showing them back to the future, but you're showing here's the actor.