 to talk to millennials in a new way. Millennials were also famously the generation that was afraid of, quote unquote, adulting, the ones who were perpetually eating the avocado toast. There is a slightly different way to talk to them. It's also good for marketers in the sense if you can sell a Gen Z and a millennial the same thing, that's great. Maybe you can't talk to them the same way, but if you can ultimately sell them the same outfit, that's good for you.