 It was just there in service to people. That's a mindset. That's consciousness. Ladies and gentlemen, show up in service. People will come to you and just show up differently than everyone else. So how do you make money? That's the other piece to this. I mean, we all have to survive financially. They'll come to you. So quite frankly, out of these 3,400 people... Oh my gosh, I'm so sorry. We have to take a quick break. Richard...