 It's funny because when I came in the business, a guy that was interviewing me, he said, when it comes down to it, it's like you're 10% financial advisor, 90% therapist. And it's the honest to God truth. When I sit down with clients, I mean, we go over it all. And they very quickly start to kind of open up their entire lives to you. And you're sitting with a husband and wife or with several business partners.