 I think it gave some people permission to also speak out, to jump onto that thread, you know, that post that went on LinkedIn and to actually express their concerns. And some people saying, actually, I did something similar, but I did it quietly, or it wasn't the fossil fuel industry, but it was, you know, maybe I've quit from advertising for the fossil fuel industry, or actually it's one of the other supportive industries, or I saw something in healthcare and I did, you know, so it actually kind of created a bit of a snowball effect. I'm not saying I started this, but I think since then,