 Anyway, trust. As artificial intelligence becomes increasingly integrated into our daily lives, this is the article point of Radio Inc., trust remains a critical issue for all of us and the brands. And even though it's growing so darn fast, this generative AI, there's a new study out from Odyssey that shows that human-generated content still has the advantage, to which I just said, yay, this morning, because, you know, I'm a human-generated