 The idea is to get you to keep playing and keep engaging in that game and then spending on the in-game content within that game. So they don't want you to leave. They want you to spend hours and hours a week in that game forever. And so they have dedicated teams that are continually making new content in those games. And in order to keep up with the new content, you have to treat it as a job. I mean, Destiny 2 might be the perfect example. That is a game that has consistently gotten new seasons, new experiences.