 In a pizza restaurant, if you don't have good pizza. Right. 100% don't last. Yeah. And you've been eight years. Yep. And I mean, you could. And growing. You know, with COVID and everything, with all the prices going crazy, you know, I know a few people who just would go to a smaller shrimp or go to a cheaper moots. And I won't do that here. I've probably raised my prices five times in the past five years. Yeah. And it's probably due again because not only food went up,