 And this is WSHU Public Radio. Many Americans are still experiencing sticker shock at the supermarket. Every time I go to the grocery store, everything's more expensive, which is a huge bummer because the essentials that I need, you know, diapers, formula, milk, eggs, bread. More people are ditching name brand goods for store brands and other cost cutting measures. We take a closer look coming up in 20 minutes on all things considered.