 And then you might hear the husband say something like, I don't believe in that. And which drives me nuts. You hear that word belief. And I'm like, you know, this isn't necessarily a religion. This is a financial recommendation. You don't need to believe or not believe in it. And then the wife goes, well, I disagree. I think we should do this. And now the husband says, well, now my ego might be entering our conversation where, well, I don't agree with you. I think what I said was right. And I'm only willing to do this part of the plan.