 It's do or die. I knew I could make a good pie. I knew I had good food. I didn't even know about this place. I hadn't even heard of Roseland before I came here. You'd never heard of Roseland? Never heard of Roseland. I think the only time I drove past here used to be a bar, Tailgaters. That's the only time I came here. That's a seedy joint, or used to be.