 to make sure, you know, so people can around the world so they could communicate. And that way then it just makes the world a smaller place without the third person translating or not in front of the person using an application. You just pick up the phone and dial now. I mean, Simon, tell me when you first thought of this and when we spoke six months ago, how, how long did, how long has this been stirring in your brain? How long have you been ruminating this?