 It requires, I mean, being a mailman, it's a lot of effort. Huge. They're worth their money. I'm not saying they're not worth their money, but what I am saying is it's a lot of money for a first class stamp to go up to 73 cents, especially when you've grown up in this country and you're used to stamps costing 15, 20 for a really long time. Still sounds like a lot of money to the average person.