 La Cevita was asked about how the campaign frames the key issues during a talk hosted by the Georgetown Institute of Politics and Public Service. The campaign talks a lot about strength versus weakness, and success versus failure, which La Cevita said are visual words. Inflation versus non-inflation, you know, five and a half bucks a gallon gas to two and a half bucks a gallon of gas, the price of groceries then to what it is now, those are very, very visual things. He adds to the list the border.