 And it's not really a topic we talk about very much because obviously nobody likes to talk about their decline in their mortality. But it is something that's important because there's a lot of misinformation in that people don't really look at how to age in place. And they all think that a couple of things. One is that Medicare pays for everything when it doesn't. And two, that they're going to go from this world to the next, however they see that.