 fixed it now, which is more of a specialist thing. It is a harder sell to know that I'm going to see you three times a year for 10 years, you know, and then in the end of all of that, you're going to do much better overall. It's harder to feel it. So it's, it's, it takes a little more sell to get people to really feel that as being as powerful, even though it is well known that the whole ounce of perfection kind of cure routine, it's true.