 And this author writes, Israeli athletes at the Paris Games are going to have it hard enough. They don't need one of the most iconic brands in sports joining the anti-Semitism pylon. What Adidas did this week in launching its SL72 sneaker and putting a famous anti-Israel propagandist at the front of its marketing campaign is an outrage. And it's a choice. And he writes that one that Israelis and Jews should not forgive. And then he says mistakes happen in marketing.