 family vibe yes and he's part of a collective of a bunch of small mom-and-pop tv and appliance stores that have buying power oh there's so many of them in this collection um that they get better prices than the big box stores nice so you're going to get the best price you're clearly going to get the best service and they don't ding you all the way out it's not like oh we're going to charge you for the hose and the cable and then the takeaway and then the setup and