 I mean, you go anywhere. You could be in an airport. You could be in line. You could be at the store. You could be at the dinner table. You could be in a classroom. You could be anywhere. You could be on the sidewalk. Well, I'm not going to say everybody, but almost everybody is looking down, looking down at their phone. And that's what happens with kids. So when the parents, they interviewed the parents and the parents said, no, we're not giving him a cell phone. We're just not.