 Um, so that was really, that was great. I think, you know, the first celebrity customer we ever had was Spike Lee is right after he came out with do the right thing. He used to call us up and, uh, and give me his orders personally. Um, but you mentioned players, um, Duke Snyder used to call us up and order. He would never say who he would never brag about who he was. We'd say, who's this? He'd say, Oh, it's Duke Snyder. We'd be like, so my, uh, my partner, Lisa Cooper, uh,