 And you get to find out really what makes them tick and what they worry about. And that's where, like you said, you are kind of like a shrink. And then you're using these financial tools to plug the gaps and just try and make their life a little easier. I have to say, too, that that's almost counterintuitive to the way you think of a financial planner. Here's my where. I've got to find where I can make you buy it. And you're almost coming from exactly the other angle, which is,