 Yeah, it's really interesting to see when something like that happens, you probably saw a huge pop. And then when Chaz and AJ happen, you see another big pop. Another one, yeah. And it sort of just like snowballs from those type of things. Yeah, it's like, listen, when this airs, you better have three or four people extra on staff because it's going to blow up. It does. It's so crazy. And I've been here eight years almost. And there's people, oh, yeah, we live right behind you. And every new year you're here. And that's like, it makes me like, wow, do I still need to advertise? It's crazy. Yeah.