 searching out, looking for, mindful of a saber-toothed tiger that would live to pass down their genes, we have the same brain. It really hasn't moved forward a whole lot. So instead of focusing on a saber-toothed tiger, we focus on fear. And it is invasive in everything that we do, including our messaging and the way, as you said, that we handle problems. I mean, even if you look at anti-bullying,