 And that's long been the idea. Even in the modern age of cookie cutter car making, there is still an effort to make it look appealing, attractive. After all, if you're going to own this thing, you're going to drive it every day. And who wants to be tooling around in a rolling eyesore? But when I saw that, it actually took me aback because I was just leaving the store and all of a sudden this goes rolling by me. And I'm like, oh my God, it's one of those things. Ugh.