 As it's been said, it's Zillow, you know, and then see all the homes and things they would hope to buy. The flip side, the Americans 55 and older possess a lot of money, 70% of household wealth, up from 50% in 1989. That's according to the Federal Reserve. And the boomers also have, you know, they're accounting for like 45% of all the spending in the United States.