 I would just say you and I have talked about the fact that in the movie business, you have giant blockbusters and then you have tiny indie films. The like mid-sized art film is gone from the major studios anyway. They just don't invest in them anymore. Anyway, but Ted writes, but even this disturbing picture isn't disturbing enough. That's because it misses the single biggest change happening right now. We're witnessing the birth of the post-entertainment culture.