 I always say that kindness begins with noticing. That's my mantra, that in order to be kind, you have to look, you have to see, you have to observe what's happening with somebody else and then act on it. You can't just be living in your own head. That's not what it's about. I agree completely. And my career is in advertising. So when I saw these political lawn signs at the last election, I started wondering, what are they going to do with these signs after the election?