 You mean to tell... If Adidas wants us to believe this, you mean to tell me that whether Adidas has an in-house ad agency or whether they pay one of the big ad agencies, you mean to tell me that nobody... They're sitting in a big boardroom at Adidas. Okay, folks, we're going to talk about this campaign. We're going with our retro sneakers. The year now we're going to push 1972.