 And this comes after a recent Reuters Institute study which showed 72% of Americans are now worried about distinguishing real from fake news. Okay? So do you, Bobby? Yes. You're concerned? Yeah, me too. Sometimes I'm like, what am I looking at here? Especially when I see something that looks so real to me and then somehow it will say generated by AI. I'm like, are you kidding me? I mean, it's incredible, right? Mm-hmm.