 And that may be into the tens of thousands. It's not just the book. Anyone can publish a book. You want all the publicity that goes with it. And some of our authors were up on that jumbotron. And any publicity you've got, anything you've got, is just a flash in the pan, unless you know how to leverage it. That is so important. Everything you're saying and sharing with us is so, it's really critical. It's really critical.