 Our Instagram feeds would not look like they do, but for Charlie Trotter's style of food photography. And, you know, he was best friends with Emeril Lagasse and Norman Van Aken. And whereas Emeril took off in the television realm, Charlie Trotter's more intellectual approach to cooking took off in the literary realm. And he really. Yeah. And so I was wondering why he wasn't as well known as everybody knows who Emeril is.