 Norsk Kjelling, apologies to any Norwegians listening for my butchery of your language, are a huge chicken producer, churning out 30% of Norway's chickens. And Hilda says they're doing it in a way which is environmentally sustainable too. They've signed up to the Better Chicken Commitment, which Liam Hodgson told us about in the previous episode. It's a voluntary standard that holds producers to the high welfare stuff we've talked about. Slower growing breeds, Hubbards like my Heihei and Foxy,