 I don't know. You know, we've talked about this before that it's like, you know, people will say, oh, that's the reason why ticket prices go up. But not in a way, yes, but in a way, no. And when I say in a way, yes, it's like it's a supply and demand thing. So if you have like a really good player, like, you know, LeBron James comes to the Lakers a few years ago, that's going to create ticket prices to go up. Yeah, probably because people are going to say I'd rather I want to see him, right? But you can't price yourself out of the market, right?