 Because I'm up front, and I say, look, you and I disagree on A, B, and C, but I want to hear your point of view. However, you're going to be challenged. Are you man enough or woman enough to do it? And 8 out of 10 go, yeah, I'll come on. It's always like a challenge. That's how we get them. I think having good ratings helps too, right? Because then they're like, yeah, I want the exposure.