 made a plan and there you get the news that your day that you're supposed to fly is supposed to be a hurricane or a natural disaster. You're like, what am I supposed to do with this? Especially when you're supposed to go to a big event, an industry event, right? Okay, just wanted to point that out. Let's go to something happy here. Let's go to the trends of consumer products that are cooling people, okay? Because when a heat wave hits, people start spending. Money is no object.