 Yeah, we are, and we're having so much fun building it. I think, you know, when you start really from the ground up, and I met you through Tucker Byrne, and, you know, we established a relationship. And, you know, Tyler, I haven't told a lot of people this, but what's really cool is we were having basically a very benign conversation about soccer, and you went like four minutes straight, and I went, who does this?