 Here's a key. One of the reasons I began to explore publicity, when I was in San Diego, I lived across the golf course. Deepak Chopra's clinic was on the other side, the Chopra Center. And someone told me that he said, I don't do anything much differently than any other Ayurvedic physician. I just have great publicity. That's where publicity comes in. And virtually everyone, at least in this country, knows the name Deepak Chopra.