 And I'm not saying that the suits in Bristol, Connecticut are the be-all, end-all, but they wouldn't do it if it wasn't monetized, number one. And I can guarantee you that's number one with any network, not just ESPN. If you ain't making money, you ain't doing it. And I don't blame you. No is not a sin. To say no, we're not interested is not a sin. It just isn't.