 to go to a farm stand or to go to a farm and buy your grocery items there versus going to the supermarket. And Brian actually recently was on the show sharing why that is a huge misconception. And you should think twice about going to the supermarket maybe and kind of bringing in more of the farm stands, especially during the summer season. Here's what he shared. It's not just a heritage niche industry. It's significant. We have over 5,000 farms everywhere.