 But this is really your passion and your love. So we're both dog lovers. So tell us all about tell us about what gap you saw in the marketplace and then about how you want to fill it. I love it. Thanks so much for having me. Yes, a huge dog lover. I have a dog named Shuggie Otis, who we rescued back in 2012 in New York City during Hurricane Sandy. There are about 90 million dogs in the U.S.