 Doesn't cost anything. Doesn't cost anything to be nice. Doesn't cost anything to be polite. Doesn't cost anything to smile. Doesn't cost anything to be friendly. Doesn't cost anything to make eye contact. Doesn't cost anything to make people feel welcome. So glad you're here. Would you like to sit by the window or would you like to sit by the door? How many times have you walked into a restaurant? I'm going to tell you this happened to me.