 been to one of the mega cities in China in this day and age and seen one of the businesses that the company owns, perhaps on the famous street in Shanghai where all the luxury brands are. What did he see in China in the early 90s that gave him an indication that this is going to be a killer market? Right. Well, we asked him about that. And in fact, I think the answer to that precise question was there was nothing. He was very skeptical. He said that one of his memories was that everybody was wearing Mao suits.