 Is my brand, you know, suddenly have an offshoot? Well, so be it. Then that is what my brand is. My brand is I was a business journalist. I wrote this, and I was pleased to put them out in the world. But I wanted to honor the other part of myself. Which, let me ask you that on passion, because to write a book, you normally have to have tremendous passion, right? Absolutely. You were assigned to do the book on the profile of Jamie Dimon. By the publisher. By the publisher. Exactly, by the publisher. Did you have the passion then?