 So that's, you know, the unions. Yes, the real estate, it is more expensive here. It just is. The advertising is very, very expensive. The shops that build the sets have become much more expensive since COVID because of the supply chain issue. Hires of lighting, sound, all of the video equipment, the deals for the star actors, they know their power, they know their worth. Everything is more expensive and it's much, much harder there for...