 Big tobacco's customers are dying. But instead of pulling their products off shelves, they're using menthol flavors to recruit a new generation of smokers. Menthol makes products smoother and better tasting, so they're easier for us to start and harder for us to quit. In other words, menthol is not just a flavor. It's a way for tobacco companies to attract and addict us. And there's nothing just about it. Take action at notjustmenthol.org. Brought to you by Power Against Tobacco.