 every employee, regardless of their level or role, to think about innovation in a different way. Wait, Terrence, I have to ask you, that's what every, not everyone is fortunate to have the caring culture like you, but the questions you're asking are ones that we probably have hundreds of thousands of CEOs out there. How do you actually, are there any specific things you do to engage the culture so they can be innovative? You want them, I get it, to keep their caring core, but now to be innovative.