 More than a few months. It'll probably take at least a year, a year or two, where they go in a different direction to protect the theatrical model. I think the theatrical model will have its ups and downs. Some movies will hit. Some movies will completely clunk. But it's certainly not what it was in the 80s, 90s, and 2000s. It's a very different landscape, as such is the culture, Doug. You know, the data shows that streaming audio...