 I just remember the process of that just felt like, oh, this is so... Because there are songs that I've written, for example, like First Man, where I'm like, wow, I feel like my songwriting was so good on that song. But I felt like Channel No. 5 was a song that could only belong to this project. That was when I think the rest of it kind of fell into place. And even the choices of words, like the lip gloss or blush or whatever, like...