 This is still very much a people business. All businesses are a people business. Folks want that personal touch and they want that personal interaction, especially when it's such a large financial and emotional transaction. And I think you've got to find out as an entrepreneur what that, you know, and it depends what industry you're in, but what that fine kind of waiting on the scale is as opposed to how much technology you need to use to run your business and how much of that