 That's great stuff. It also brings us around to Harrison Butker, which was the initial pitch that brought you to my attention, although I'm a big fan outside. I'd love to have you on in a recurring capacity if you're interested. I'd love it. Yeah, what you're doing is right up my alley. But this Butker thing, not only has the backlash been interesting, there's a lot actually to talk about when it comes to Butker. What I find really interesting in, again, the pitch,