 let's use a gambling analogy like a blackjack table, but I'll use your lottery one as well, a hit begets more hits as it scales up. And so as you're coming back to buy that lottery ticket, your odds of winning again are pretty impossible. If you have a good run at a blackjack table and then you go back the next day and be like, I'm really good at blackjack, but it's like, no, you just went on a run. Whereas in the instance of any of these mega hit musicals that then scale, you're walking back to a table that you know you're going to be getting 21 over and over again because as it scales, it's going to continue to do that.