 for their people on their mind. In other words, understanding what they're trying to accomplish as professionals, what they're trying to accomplish as people, and making sure that you really recognize and understand what is inspiring your folks. I say this all the time. My employees all have different goals, desires, and objectives. Some are looking to retire a little bit earlier. Some are looking to give money back in their local communities. Some are looking to put a kid through college, take a vacation, buy an investment property, whatever that is. And I think as leaders,