 Bernard Arnault. I did not know a lot about him before starting this journey. But as you say, one of the wealthiest people in the world, $210 billion has fallen a bit since the French parliamentary elections. I think he'll be just fine. But he's now the third wealthiest person in the world and I think not very well understood. Well, it's interesting that you mentioned elections because politics actually plays a big part in his origin story. So just sort of get into that a little bit.