 Well, I appreciate that, Robert. I think you're I think you're dead on. I think that's why I go back to the first thing about mindset is when when you have a strong belief in the product that you're bringing to the consumer will be a great solution for what they're trying to accomplish. You have that ability to just cold call everybody because rejection is tough and we always get in sales. But to your point, when you're out there cold calling, you never know who's going to say yes. But it only happens if you're out there making the calls.