 Because it may be 6 o'clock in the morning, but it's 5 o'clock somewhere, probably where you left home. So if you're traveling in coach and you're going to a meeting off a flight, man, that's torture. It really is torture. You travel in coach, you got crying babies and all kinds of carrying on and skinny seats and no leg room. And so when companies came out and said, well, tough on you, you're not flying.