 Yes and no. I think people have this assumption that we need to get more and more protein in our diet. If you ever follow the Blue Zones or the Longest Living People on our planet, protein is not like the biggest thing in the world to them. So I think here in the States, we definitely have this notion that we need more and more protein, not just a queso. If you're working out heavily or training for something and you feel like you need that extra protein, then fine. A smoothie with extra protein, like a snack time, perfectly okay.