 a 16 ounce bottle and you know, schlep things. So that was really the impetus. And then my journey began. You're right. I started in the tech space and in kind of the agency, um, and, and kind of brand experience side. I had a New York agency that I founded in 2017 for five years and I worked with a lot of fortune brands. I had a fair amount of beauty clients. I also worked in, um, health and wellness as well in terms of clients. Um,