 Or just call it a burger with an asterisk. I mean, you don't have to. The McBeyond. Many better names. Yeah, I mean, Burger King had just the impossible Whopper. Just impossible and Whopper. McPlant doesn't even sound edible. It's a dumb name. But I've got to say, I don't think that's what contributed. I mean, maybe it partially contributed to the terrible sales. I had a physical reaction to that name.