 was to prove that, once again, the Giants fans are different. They wouldn't put up with something as stupid as a mascot. And so we portrayed it that they were booing the mascot. And so after about a week of running this television commercial, we figured, well, what the heck? We actually have this costume. Why don't we just put it on the field and see what happens? And sure enough, just as we conditioned people to do, he would go out and do his little stick, and people would boo him off the field. Yeah.