 We are laser focused on reducing consumption because no matter what the price is, if we use less, we will be better off. And so I'll give you two examples. On the food side, we are looking every which way we can to cut the amount of food we put on board, cut consumption, to be more mindful of the fact that we've got a lot of food waste in any given year. We've actually, because we put this focus onto it, we've been able to cut our food waste