 It's broken. It's not working in the same way that it used to. And so maybe that is the solution is shrink the total presence and shrink the size of these things down. They have grown immense. Do you really need to buy the latest Danielle Steele paperback, sunscreen, and I don't know what other random good you want to throw in there. Do you really need to buy that all in one place? Baby food and Halloween candy.