 You know, I've become a de facto, you know, being a familiar face and doing radio all these years. One gentleman told me recently, he came up to me and said, Vinnie Penn, you know, I was at his place of business. A mom, pa, if ever there was one. I mean, his son runs it. I mean, he owns it. His son runs it. His wife is the bookkeeper. You don't get more. Then maybe I have a handful of employees. He goes, it's $3,000 to open this place every day just to turn the key, turn on the lights.