 There are many, many, many other media options that audiences are taking advantage of. You sound, John, like the first person I've spoken with who doesn't exude that kind of death rattle. Yeah, it's a little dramatic. When I started in the business, my first boss was a legendary producer by the name of Liz McCann. She had worked in the theater for almost 60 years. She used to talk about the late 70s, the time period of which, you know, the same thing was being said.