 So they need to answer that, and that's something that we talked a lot with the election came down. Is this going to be the guy that can push that back over that edge and be willing to spend, be willing to be aggressive? Because we're talking about the ramp as well. We're talking about the people that should be invested in this year, but also, as you said, into the future, some of these pieces they have. But they have to answer the question, are they willing to pay the price? Isn't that good?