 Sure. Well, you know, listen, any company wants their customer to book directly with them. And the reason that online travel agencies exist is because we provide really compelling value. So the question is, OK, so what's the value we provide? And there's a number of points here to offer. One is clearly our ability to drive comparison shopping. So, you know, when you come to Priceline, we don't show you one or two suppliers. We literally show you everybody.