 you know, for the usual suspects, Knight Ritter and, you know, McGraw Hill. But then I spent the last part of my journalistic career at Reuters, which was an amazing experience in Chicago. And so writing about leadership and writing about business as a journalist was obviously it was natural to me. And I had some opportunities to to write pieces that were nonfiction. Obviously, you know, during the heart of the financial crisis, Wiley said, you know what, we need a leadership profile of Jake.