 So it is so effective and pays for itself in so many ways because the decisions are smarter. Some of them are so clever as a result of the feedback coming from the community. And you're making decisions. You know, you can do all sorts of things, even in preparation for a town hall meeting. I don't know if you've attended some of the ones around redistricting and some of the other contentious things. It's utter chaos. And you can have...