 Everyone who knows me, cold calling, the single most important thing. I built the entire thing here at the CEO Show. A thousand CEO interviews later, only doing one thing, cold calling. Because I started out, I knew no one. Now, cold calling can include getting referrals from people, asking them, but it's reaching out, and it's the most exciting thing. Once you do that, you know you've created, and there was nothing there. So I could see you being a great leader there.