 For those of you that are picturing this huge omega-3 pill, it's not like that. These are tiny. They're so small. Anybody can swallow these. My son, Corey, has trouble swallowing pills. He gets these down like they're nothing. They're much smaller. They're easy to swallow. And now with our Lemon Lock flavor system, which I didn't even talk about before, you open the bottle up, Steve, it smells like lemon. We lock in the freshness. Again, extra antioxidant protection.