 as we see the change and the shift, right? And by the way, the SEC, you know, this week is SEC Media Week, and you'll hear from Kirby and, you know, Lane Kiffin, he'll crack jokes, and, you know, all these guys will get a chance to speak, and it'll get attention across the country because the SEC and the Big Ten are the premier college football leagues, right? They just are. They're the premier conferences. But what you're going to see is in the playoffs, and this is what I can't wait for,