 Well, when we're driving across the state and we go to a Wayside or we go to a Dairy Queen or something and we start talking about the Packers, a lot of people share the fact they're a shareholder. So we get to meet new people that way. So you're absolutely – so you owners of the – you NFL – you greedy NFL owners flex on all the rest of us that don't own an NFL team is what you're telling me. Yeah.