 So Taylor Swift is doing a lot of the heavy lifting for the physical media portion of the music industry, okay? She has just set a record. Her latest album, The Tortured Poet Department, has been number one for 12 weeks in a row. And there's some drama there for this week. Yes. Because they're saying that it looks like that Eminem's new album is tracking to finally knock it off. There you go. There you go. So...