 They have game-changing innovation. The sub-2K Gen 3, which we've talked about a lot. They make other stuff besides the sub-2K Gen 3, but the Gen 3 is the one that's been shipping since, I guess, for months now. But the whole thing, light, foldable, effective. It folds in half. With the Gen 3, you don't have to detach your favorite optics anymore to fold it in half. It also deploys just as quickly and easily.