 you've got to know that they live on. You know, everything you could say lives on forever. And so you've got to say things with a purpose, knowing that exactly what you just said, it is absolutely usable from that point on. So whether it is an appearance, whether it is doing a podcast, whether it is on television, radio, it doesn't matter. It always has life somewhere. And so you do have to keep that in the back of your mind at all times.