 It was late, but I think when you add the J.J. Redick hire from the week before and then this on top of it, I think that's what's got the media all stirred up. Okay. Being negative towards the Lakers. Well, look, let me just say that. I hope they win it all now. But it'll be a marketing dream. I mean, all the history, like you just said, Bubba, it's going to make history and all that. So it's a marketing dream.