 Well, return on investment is important. Several different ways of getting the same end result. If I already own equipment, you guys have been good. A guy said, well, this is what I've got. This is what I want to get done. And it's interesting later to see how those pieces and parts come together to make that work. Is there an overall trend, return on investment efficiency? But are guys serious about this cover crop thing, making it work, building the soil as they go? Is the concept sinking in?