 Well, I mean, it's ridiculous when you're, you know, look, I had the number one radio show in San Francisco, San Jose in my early 20s. And I grew up, I grew up and I, and you know, the nonsense that other shows talked about, I wasn't interested in. It wasn't, it wasn't a conscious decision. It wasn't, it wasn't money. It wasn't management. It wasn't a focus group.