 You know, it used to be, obviously, with the World War II generation, then later with the Vietnam generation, everyone either knew someone who had served or had served themselves. You know, virtually every guy is serving in some way during World War II, at least. And we had the draft again in Vietnam. And now it's something like 1% of Americans serve. And so if you're not from a family that has volunteer military service in the family, or if you're not from certain parts of the country, you might not know a single military veteran. And so then I think...