 And that's because I want that crispy, lacy edge. And sometime we'll have to have Kiefer on to talk about Smashburgers. He can wax philosophical about that. That's going to be a whole nother... That'd be three segments alone on Smashburgers. It's almost a religion. You know, when I think of World Food Championships, I think of Dave because the guy has won it twice. I mean, he's won dessert. He's won burger now. And to do it almost a decade apart, too. So he won...