 When you use Elmo, you're normally sending a message to children. The children aren't in charge of the fireworks. Correct. Okay, so if I'm a firework guy, I don't give a crap if Elmo's standing out. The city may write me up. But the fact that we're going to make a public service announcement with Elmo to tell everyone not to shoot fireworks, I don't know. Let's say when they ran it by, you know, we need to get word out about this ban on fireworks. Well, we need a spokesman. I tell you, I got a great idea. Why don't we let Elmo do it? So grown-ups will have to listen to that crap.