 and have a lot of fun doing it. And that's been our, you know, kind of our mantra. Well, listen, 26 years, I mean, God bless you. That's a long run, and you certainly have had your fingerprint on a lot of that. So we congratulate you for that. So, you know, we've got a little over a minute right now. I want to go this direction with you because inflation, higher prices, you know, they are having an impact on travel and tourism in 2024. And all the people, you know, that we've talked to in recent weeks on the show, from Jeff Freeman to Jackie Friedman, we were with Omni Hotels and Resorts or Toby O'Rourke with KOA.