 In my mind, I think I have a good idea and staff thinks they have a good idea of the kinds of things that would interest people. But, you know, every venue is different. But every time we go somewhere, when we were at Charlotte last year for the bowl game, we were taking pictures and videos. We went in every seating area that they have. You know, any time that I was out in Arizona this summer and I went through a lot of the –