 And that first weekend on a marquee stage to show what kind of football that we play in this league. And so without a question, it's something if we can, if whether it's West Virginia or any other program in the Big 12 gets those kind of marquee wins, our brand will continue to grow. And then we've got to make some noise in the playoff. All right, there you go. And we talked about this as the show began. Shador Sanders, great quarterback for Colorado. But his claim yesterday that Colorado is everybody's Super Bowl.