 People are busy and it takes maybe you get the high interest people right away. But for me, and it's a debatable question, and I understand people have different opinions. But for us, it's like 72 hours plus. You know, you've got to give people, you know, three days to really digest stuff. There are people who are on vacation at work doing, you know, too busy taking the kids to the soccer game. They're not going to see it on that first day, not the vast majority anyway. So, you know, it's the age of information and things move quicker.