 It's not Columbus, Ohio. It's not Tuscaloosa, Alabama. It's not Gainesville, Florida. Joe, why wouldn't it be? You have the most prominent figure in college football. You could argue college sports when I was a head coach in Deion Sanders. You are located, unlike many colleges, in a major city. No disrespect, but this is the truth. Tuscaloosa, Alabama, State College, Pennsylvania. You look at a lot of these big-time programs, they are in the middle of nowhere. You have...