 And I love the fact that what you said, it's an event. It's more than just a NASCAR Cup race or a NASCAR Xfinity race on a Saturday afternoon. This is an event that goes on all weekend long that's got a festival-like atmosphere, not just here at Grant Park, but almost all of downtown Chicago. We've had the opportunities you touched on earlier, wandering around the streets of Chicago and up and down the river and on the lakefront.