 Certainly there's an overlap between Madden and the NCAA franchise, I think. I think there's probably an overlap there. So if you lose your significant other to Madden every year, you're probably losing them to NCAA. But I also think there's a lot of people that maybe NCAA was all they played. They didn't play a lot of Madden or anything else. And so their significant other may be exposed to this obsession for the first time. You know who's a real loser? The wives and the girlfriends aren't essentially losers here. But you know who really is a loser? The person who hoarded all of those cartridges from 2013.