 Boulder, Colorado, right near Denver, so you're near a major city. You have the most dynamic, most public figure right now in college sports as your head coach. You talk about NIL. That works in Deion's favor massively with how well he speaks. It shouldn't be that hard for him to get donations. Yeah, but are they college football fans? I mean, okay, I can say Tuscaloosa is not one thing, but it's the whole darn state.