 And that builds an amazing culture. That is not a geographical location you would think would have success. Yet year after year, they have teams of guys putting on the green and gold, proud as hell to be playing in that situation. The legacy and culture that they've built, any team that's on the cusp in some of these geographical locations, if you're not looking at the Green Bay Packers culture they've built as a blueprint, then you're doing it wrong, in my opinion. Great stuff.