 If you look at U.S. soccer, it's still really in its infancy. The MLS has only been around since 1996. That's 28 years. You look at these other countries like Germany, France, Italy, they've had professional leagues for upwards of 100 years. It's ingrained into their culture. So the fact that in 30 years of really having professional soccer in this country, we've been able to consistently make World Cups, consistently get out of the group stage. I think...