 The Bucs won the NBA Finals. There were 20,000 people inside that arena. There were 60,000 people outside. There were 60,000 people in the plaza outside the Fiserv Forum watching the game. And I was in that mess. And it was great because you just wanted to be a part of it even if you didn't have a ticket to the game. But now imagine if even a portion of those 60,000 people then wanted to get into the game.