 When he's been unable to lure players in high school or in the transfer portal that are very talented to come play for him. And so that, like, early on, I think it's easier for Deion to talk to kids. Hey, look, this program stinks, but you come with me. I'm here to turn it around. Come join me. I think it gets harder as the years go on for Deion to convince kids to come to school and play for him when there's not a history of success.