 smart and how image-conscious the campaign is and how smart he is in that regard, for example, like the picture he took when he was being booked or something like that, always thinking about the image. Are you a bit surprised that he went with a white bandage rather than something maybe was a little more discreet like a skin-colored bandage or maybe no bandage at all? What do you think? What kind of image does that project? Is that the kind of image you think was a good decision?