 Because I don't know, because there's so many. It's not just that, yeah, okay, 100 million people are still watching the Super Bowl. I get that. But there's a lot more stuff that is coming into our brain. I mean, the things that you have to try to, if you just want to follow the events of the day, the things, like it's only Monday. And just millions of things happen each day because we have access to all that with a whole bunch of different stuff.