 And that's because of the impact of social media. And so if you're the type of person that have ambitions to reach the masses or have an impact, one of the easiest ways to do it is on social media. I know these people do censorship and all of those crazy stuff, but at the end of the day, this is what I told a young lady who's an up-and-coming star. I don't know if she's really an up-and-coming star, but I think she is. But she cusses every word out of my mouth.