 When you think about how college basketball is branded, it is the road to the Final Four. You want to be able to say that you made it to the final weekend of college basketball through all the workouts, through all the regular season games, the conference tournament. You want to be able to say that you made it to the final weekend. It doesn't matter if you're Florida Atlantic. It doesn't matter if you're Duke. You want to make it to the last weekend.