 Because the most important thing is not just the money, even though it costs me money. The most important thing is making an impact. My goal is to make as big of an impact as possible while maximizing revenue so I can pay for all these people that work for me and we can continue to grow the business. But it's not just about the money. There's times where I thought about letting some people go because I said, man, this person is doing X, Y, Z, but they're not bringing any money. But the truth of the matter is that