 I think there's a big misunderstanding of what culture actually is. And a lot of people mistake shock for culture because it gets some of that sugar fix attention, some of that quick sugar fix attention. And that's exactly what we're seeing with this. Yeah. I mean, that's what I see with it. I think you're right. I don't know. I mean, so Zach Bryan apparently brought this chick on stage. And all these people have been like, they found her. Well, apparently she's been found because she has hats out now about it.