 Once you're anonymous, that all does go away, as Kevin Bacon found out. Right, but then let's look at the other side. You're correct. So, like, for example, you know I was out of town last week in Missouri, right? And so we drove, it's a four-and-a-half-hour drive, to Memphis, Tennessee. I wanted to go to Graceland. I wanted to see the King Center. And you think it's hot in our region. Oh, boy.