 So I think about that a lot. And I think about, too, like I said with my son, is that he looks at pictures a lot more than I did growing up. I mean, we had picture books, but there's like five or six, you know. I remember my birthday party. I remember this because we actually took a camera to the game. Now, this kid, you know, you look at your phone, you take pictures of basically every walking moment of the day, and it's right on your phone.