 And now here's the thing I always say is people in sports make so much money because it's an entertainment process, and they're then selling off of you. So, yeah, all these football players make a ton of money because then the NFL is making money off of that by selling the TV packages and the commercials and everything. So if ESPN thinks people will buy back in commercial-wise for $25 million, but it's also we do then conflate what is news and what is...