 exclusive access opportunities and more. We've talked a lot in the show how the upscale market of travel is doing well. The economy end of travel is struggling in the inflationary times that we're living through right now. So Mary and I have seen it time and time again in places we've traveled with this show. People will pay for access, one-of-a-kind experiences, priority and privilege, if you will. Would you say that's in part why road trips has enjoyed success? I think that's exactly why road trips has enjoyed success.