 But that's all right. It's a sexy soundbite, and it makes you think, oh, okay, Bart's really... He's going to really come at this one tonight. He's going to really come at it. Hey, it's the Bart Winkler Show. What's your first memory of sports? So, you know, a melting pot of ideas, you could say. We're dubbing this Listener Appreciation Week because branding is everything. And I will be sincere. Like, part of this is to...