 Oh, absolutely. And then it comes down to Kamala or Gavin Newsom, the governor of California from the teeth-whitening ads, and he... Or Mr. Obama's wife. Or Big Mike. Yeah, Big Mike, as she's known. Yeah, Michelle Obama. A lot of people call her Big Mike. There was a funny meme about a week ago of the Big Mike thing. That was on Thursday, I think. Yeah, the Big Mike thing.