 And we're on in KMOX in St. Louis as well, so a lot of those Missourians are absolutely singing your same song on that front. You know, it's interesting. Obviously, you know the talk radio audience better than anybody, and you know how cynical a lot of the talk radio audience can be. A lot of folks are going to say, all right, you know, Frank Marano's got Mancow on there. Mancow's been famous for doing a lot of practical jokes, a lot of...