 You wonder why? In Florida, South Florida. I just don't think we invest enough in our kids. We have to educate them. I think that's the answer. I think we're getting better at it. We took a step back because I remember the Lexi Lala era and all that time. The last caller actually made a lot of great points too. But I think we just got to invest in it if we want to. But I think it's going to come around. I just don't think we're going to get to the –