 They can pinpoint who's getting hot and all this kind of stuff. Well, I remember last year, Cody Johnson was coming to Rock the South, and he created quite a buzz on YouTube and all this kind of stuff. I didn't know really who it was. And they started going, oh, yeah, Dad, this is a big deal. But he didn't get a lot of radio play then, or at least this is what I'm learning from it. He played me a song of his the other day. Yeah, but the boys were like, oh, no, we've got to see him. And I'm like, wow, I did not even heard of him before. And that Zach Bryan guy.