 So I'm curious, how does it break down in terms of when people listen to you? Have you ever thought about that? You know, I honestly don't know. It is something I'd have thought about. We had a meeting where we went through some of these numbers, and I can tell you we have a... There's a measure of ratings called TSL, or Time Spent Listening, and the level of time spent listening that we have is far greater than...