 Yeah, well, and the atmosphere is so different. I mean, even when they show the team's fans, there's not that much excitement because, as you point out, a lot of these young fans don't know who they're cheering for. They're just cheering for their team name. But otherwise, it's just so different than the NFL. The mock draft. I mean, you're talking about a number one overall pick. None of us has ever seen him play. And it's not just Victor Wimbanyama where you're like, oh, man, but you saw the hype and you see the highlight reels. Oh, man, but this guy's special. He's a unicorn.