 on this program when we first got started, and I think this is one of the things that we talked about because we're so in season, though, now, it seemed to make sense to kind of talk about it from the perspective of how it's different. You have many more people coming to the farm now than used to be the case. You used to have the crews pick all of the strawberries or all the vegetables and other fruits and put them in the stand and people just come get them. Now that's all turned around. How is that in terms of a business model?