 ice cream. And then you really, you make that flavor, you get it down to its essence even more, you make a strawberry Jolly Rancher. And then you get that flavor even more down to its essence and you make a strawberry Jolly Rancher soda. But the strawberry Jolly Rancher soda doesn't really taste like a strawberry. It's been so removed through symbolism and artifice that you're now, you've got something really totally different. That's what's happened to this woman. That is what's happening