 And the NFL's in on it. There's a slow, like, make this acceptable. Make people think this is as good as the real thing. And I'm all for safety. If there's any time that I have a segment on this show where I don't say one thing about how I'm all for safety, I'm Mr. Safety. You know those old poison stickers we had in the 90s? I put those on anything with sugar. Okay, I'm Mr. Safety. I don't let my kid leave the house.