 you're actually going for it. And he's at the helm of it all, LeBron James. And like I said, I mean, it's really his show. I mean, and I'll just say one more thing, Rich, as far as just J.J. Redick, I just wanted to touch on that. He was a good shooter. He was okay out of Duke and obviously, you know, throughout the league, 76ers and whatnot. And he's obviously made a career with his podcast and being on several, you know, TV shows and everything. But