 And you have a strawberry, and then you decide to make strawberry jam. And then you've got strawberry jam, and you like it so much, you decide to condense that flavor even more, and you make strawberry ice cream. And then you really make that flavor, you get it down to its essence even more, you make a strawberry Jolly Rancher. And then you get that flavor even more down to its essence, and you make a strawberry Jolly Rancher soda.