 And how, you know, he didn't think people were interested in it and that kind of a thing. And then we had a big meeting after the show. And three of the guys that I work with, they all said, oh, yeah, that was boring. And I'm left thinking a couple of things. One, how do I work with all these people that don't care to read? And two, maybe this is part of the problem in society, that people have views.