 Right. So how do you guys feel about it? There is a post up on Twix at Amy After Hours, also on our Facebook page. I'd love to hear your reaction. And I suppose there are people out there who don't work in the business, right, who don't have the concerns of, oh, my goodness, someone else could be using my voice. But maybe put yourself in the space of the college athletes who are now getting paid for NIL. And there probably are some people out there who think this is amazing. I can pay less and still get the same.