 Welcome back, everybody, coast to coast. This week in America, ultra-processed foods, UPFs, such as pastries and sweetened breakfast cereals, are popular for a reason. They're convenient, accessible. There's a sense of familiarity and reliability with them. You know exactly what that food will do for you and how it will taste. It's no surprise that nearly 60% of adults' daily calories come from ultra-UPFs, while a child's intake is roughly 67%.