 Appreciate the strategy there, and appreciate Chalky Outdoors by Luke Bryan. It's awesome having him on board here in Nashville, along with all of our other partners, Centene, Ambetter, of course, Focus Health, riding with us almost every weekend. It's been a rough year, but this is a great momentum booster, confidence booster, all of the above. Hopefully you carry this on, but it was awesome to kind of sniff your first cup win there.