 It could be or should be, but there needs to be some sort of warning label, if you will, like he said, about like, hey, this is AI. This is not really Al Michaels. Simple as that. There needs to be some sort of thing where everybody knows this is AI. I don't know what that is or how we get there. Right. And yet at the same time, it is actually Al Michaels. It's just not...