 Chris, if I remember correctly, I think I said this or we discussed this last time I was on your show and when we had that amazing cigar event at Cigar Republic recently outside Philly. Conshohocken, by the way. See, I can pronounce that too. Well said. Thank you. Years of training. You said, I think you said right, and if I'm incorrect, please correct me, that for you the tipping point, the Damascene moment,