 Kind of lightning in a bottle. I get it, but the in-season tournament, as much as you don't like it, and I understand, I actually think it will kind of catch on a little bit simply because it's regular season games that matter a little bit more, and it gets our eyeballs to a random Tuesday night. Now, they've got to fix some of it, but it gets more eyeballs, and it's still a game itself, which is still fantasy. It's still betting. There's still added extra...