 To me, it's scary, and I don't like it. But you can understand why broadcasters are worried about losing their gigs. Yeah, because once they have your voice and enough of a sample size, they don't need you anymore. And more importantly, to me, it's why the hell should I pay Joe Schmoe, who's on the up-and-come, who's now going to take over the job? I can pay Al Michaels for the rest of time because I don't ever have to replace Al Michaels. It's so much material. It's not even voice. It's not just voice. So we don't have to ever –