 Because if they're screwing up behind the scenes in business, nobody knows. They'll just lie to you and say, no, he's great at his job. He's the best. He's brought in all these great accounts. How are we ever going to know? That's how nepotism works in the professional world. In the case of sports, especially what we're talking about right now with Bronny James going to Lakers, that's not going to be behind the scenes. That's going to have more eyeballs on it than –