 They stop waiting for fun. And there are a lot of, you know, people say maybe it's screens, you know, they're playing video games, whatever. But a lot of it has to do with they're not saying, hey, this great book. Everybody, I mean, when I was a kid, I'm very old. But, you know, it's like we all tried to read all the Nancy Drew books or whatever. And, you know, people who are younger than me, it was all like Harry Potter. It's not happening. Partly, I think it's because they're overscheduled.