 And it's coming. I've heard it's happening, and it's on the horizon of happening more. It's what we used to call voice tracking or satellite. Now it's simply you clone the voice and simply type in what you want the voice to say. Like I said, I can clone you, and you can say, Doug is the greatest guy in the world. I listen to him all the time. And you have no clue who I am, but it would sound like you're endorsing.