 Because if they have commercial breaks, you have to have this. You're going to have to have it. Because what if they're up against a hard break? Meaning they've got to dump out of that live broadcast at a certain time or the ads have to kick in. And they'll have to have somebody in their ear, rap, rap. I don't think anybody's going to be giving them answers. Because especially if they're in that control room, I would imagine...