 you know, you seek something out and then you find it. But we can save that discussion for another day. We're talking with Virginia. Go ahead. I was just going to say, you put your finger, it isn't a discussion for another day, but you put your finger on the big problem. This is also the big problem for books. It's a problem for music. How do you discover new stuff when we have all of this, you know, everything's focused on