 And, again, Brett, you mentioned a moment ago that the fact of the matter is that you get more attention sometimes out of a little gaffe like this. You know, you might have just had this announcement today, and it's, yeah, we all kind of knew it. But think of the publicity you get. This is not the witness protection program. You're in racing to get noticed. You're not hiding. And when people are talking about you, it's generally a good thing. Now, I'm not saying all publicity is not good.