 Those are all things that have been important in my career from the beginning. You can't just help people on one level. If you're saying to the patient who's sick in a hospital bed and they're very worried about what's happening, if you say to them, yeah, well, I'll get your food stamps and get your ride home and they walk out and that's it. No, no, no. You can't be afraid to invest yourself in helping that person meet all of their needs if you can.