 Some who were well-informed thought, well, that's kind of pain management, isn't it? And it is. Sadly, that's one part of it. But no one had considered what palliative care could add to enhance life for the patient and for the family. And that was really the thought that made us say, okay, then this is what we have to do. We were brought here for a purpose, and that purpose was to try and change the image of hospice in southern Utah.