 Yeah, and this is at a time where people are desperately looking for more revenue streams because there's going to be revenue sharing with athletes. The athletes themselves are looking for money. Yeah, and it's a giant arms race or money race, whatever you want to call it, in college athletics in general, just constantly trying to raise money. Utah State's already kind of on the lower end of revenue generation and things like that. They're on the lower end of the Mountain West.