 And it's kind of this is a way to save store workers time. But the reaction I got on TikTok was actually people were skeptical saying, hey, if you're going to do these digital price labels, you're probably going to increase the prices with them because you can change the price quicker. And while Walmart said that's not the case, they're still dealing with this problem where there's a gap potentially between perception and reality. Every customer is just thinking to themselves, what are you going to do to rip me off now?