 Is that what you're thinking, David? I think it's part of it. I mean, there's a lot of businesses struggling right now. But when you've gone out of your way to alienate half of your customer base over the last several years, that won't help. No. That's just it. And I know I've read different pieces about, well, you know, the running market, you know, that brings in a lot of revenue. And Nike kind of took their eye off the ball when it came to the running market.