 Yeah, of course they do, Rich. I mean, listen, everything is more expensive. You know, simple items like putting food on the table and, you know, eggs and bread or, you know, taking care of your home, cleaning supplies, paper towels. I mean, you know, I don't know when the last time you went to buy paper towels is, but, you know, I was in CBS just the other day, and I just very quickly had to get, like, a roll of paper towels.