 I've got to add in on the Messi and Ohtani kind of situation. I think that there's a difference between famous worldwide and famous in the U.S. I think there are others that are more famous in the U.S. Take, for instance, Shaq. Shaq's not even on the list. I think in the U.S., as far as being famous, Shaq with his TV show, DJing, his rings, movies, would put him on the list. I think even Serena Williams.