 And if you want actually a lot of eyeballs on one person at a time where it says, hey, let's do this for the Jones family. Let's do these for the Johnsons. Let's see what they're doing. They have X, Y, and Z that they want to accomplish. How can we get them there? That's what Derek and his team do. And as fiduciaries, I think it's interesting because maybe what we'll do is when we take a break, we'll come back and talk a little bit about that because you hear that term more now. I feel like you and I set the trend because –