 I know, but when you've got former Hall of Fame players complaining, that carries way more weight on major league football than with the president. No, because I've got to let you go, Lance, because I've got to get to the update. I disagree with you, but thank you for the call. When the IRS starts coming after you, that's when you pay attention. That's what got everybody else to wake up. And once that happened, then the crescendo and that critical mass got going, but it was 100%.