 How did you like the food? Okay. Now, the sample pool that was divided from people that were paid money to eat the food as opposed to people who were not paid money to eat the food, overwhelmingly the people who were paid to eat the food said the food was greater, better, in a majority percentage of numbers. Okay. Wait, wait, wait. Listen, this is important. This is important, Fred. Paying the money, paying the money...