 And, you know, one of the things we're really excited is when he reviews a particular gun, we have a program where we'll then go auction it off on BudsGunShop.com, and folks have a chance to actually buy the gun that he actually reviewed and shot, and it comes with a certificate. Not the model, but the actual gun. The actual gun that he has in the video. So that's exciting. That's pretty cool stuff, brother. That's really cool stuff. Yeah, yeah.