 It's a support system. You're not sustainable as standalone. And Dr. Deloney talks about this a lot, that we are the loneliest culture at this moment in time. And I don't know exactly if I was going to... I don't know if we need to blame that on something or not. But if you were going to blame it on something, I think I'd blame it on the smartphone. I 100% would blame it on that. And the idea that people got confused at some point that Facebook friends are real friends. Yeah. They're not.