 But he's got in his mind that it's like because the corporations are evil. And it's like, no, dude, you're competing with 30 million Nicaraguans now. It's deliberate. It's by design. And people are feeling the pain in their own lives, but they can't identify where it's coming from. So it's like we're like the doctors here that have to try to tell people, no, here's the underlying cause.