 They are, you know, this is not... DEI is part of this, by the way, because DEI is part of the AI world society. Everyone, unicorn or otherwise, is equal, and let's promote the unicorns into positions of power rather than those who are actually capable and have the skill set. And businesses are the same way as they're being forced to adopt DEI, are also going to be forced to adopt common AI values, standards and norms, which, by the way...