 And they take it so personally, and they're so passionate. I've got friends that are Buffalo Bills fans, and they're like, hey, Rich, we should go on vacation. All right, where do you want to go? Let's go to Buffalo. I'm like, I live in Florida. I'm 20 minutes away from Disney World. I'm not going to Buffalo on vacation. But their connection to the city of Buffalo, let's go Buffalo, is crazy. And I don't think anybody else in America understands why they're so passionate about that city. Not only that, but they give.