 You just need someone to be the catalyst. That's the first thing. The second thing, Charlie, we're up against the people saying, well, we already know this. So this is what the other criticism I get. James O'Keefe, we all know that these companies are biased. There's no point in exposing any of this because we already know it. Well, first of all, who's we? When we say we already know it, maybe like 2% to 3% of the population, most people are asleep. Most people can't name a Supreme Court justice. Most people don't even agree with us on the facts.