 It's been analyzing vast amounts of information and creating some insights. And it's also good at creating starting points for stories, for images, for videos. That's where we're at today. And a lot of people are playing with them. A lot of consumers are using them at work. In fact, there's many corporations that really haven't incorporated them into their workflows because they're scared of what it'll do with their data. But you've got people at work who are left and right using it to do everything from write emails to generate code.