 OK, you're allowed to make money when you're in college. You're allowed to work when you're in college. You're allowed to start a business when you're in college. But that's not the genesis of what college football is. And I'm telling you what, Forrest, if people keep pushing this, the well is going to dry up because the popularity of college football, in my opinion, is going to plummet. You know, this isn't the college football that all of us fell in love with. And if you keep giving us a crap product, there's going to be no money to be had.