 Yeah, I think it would be a little bit like sugar, claiming that it's low-fat, right? Because there's no fat in sugar. That doesn't necessarily mean that it's healthy or better for you. So for those that are just taking on the word palliative because it's become a buzzword, because we've had some success at getting people to understand that that word exists and can be a great thing. And they should look for it. Right. You really need to look for what is the healthiest, best option for you. The definition of palliative.