 It's not in and of itself self-righteous or holier than thou. Unless they say, I'm the perfect example that you all should be following. Hey, everybody, you're not acting like me and you should be. Follow me as an example. Now, if somebody says that, then yeah, it's holier than thou and self-righteous. But if they simply say, here's the appropriate course of action that we should be following. Here's the appropriate behavior. Here's what virtue is, and this is what we should be doing.