 Without even sleeping on it, Zalman decided to go into the bed business. His automated plant was soon turning out mattresses overnight. Zalman's name has only one Z in it, but his happy customers soon had plenty of Zs, and sales were dreamy, too. I bet you know Zalman by his last name, Simmons. Simmons Beautyrest yearly sales are $300 million. Zalman woke up to a dream come true.