 You know, you've worked in this space a long time, and there's a lot of bad actors in our industry. There are companies that aren't following the rules. They're making erroneous claims, and they're doing things just to sell a product. Obviously, Clear has never been that company. I mean, I can go back 10 years ago when I was in St. Louis at an AOSH convention learning about how Xylitol helps oral care.