 basic subconscious emotional level when republicans focus so much on policy and their right to and they focus so much on reason and they should because policy has to be reasonable for a pragmatic outcome that's desired but they focus so much on that that they neglect the emotional argument and that's why you have leftists going door to door for candidates in every major city and all these college campuses because the leftists they've abandoned all reason but they focus solely on the emotional argument and so we have to figure out a way to do both man