 The new head coach of these college programs are more like CEOs. I would agree with that. Yes. And so they're not doing day-to-day coaching. So when we attack his coaching, what I would say, he's a good communicator, right? Very good. NIL is going to make it possible for him to bring in the recruits. He's got a couple quarterbacks lined up right now that are better than his son. But that not being said,