 We're back on Legends of Success. Our guest is Cliff Hudson. Cliff, you know, what I'm hearing here is you've got to be adaptable to changing times. Yes, that's exactly right. The 80s was about putting programs in place that the system lacked. The 90s became much more about new programs from a product standpoint, of implementing these products across the system, of increased marketing expenditures, really just an investment in growth programs.