 They need you on demand. You need to get this show on the Odyssey app, right? We need to post content all the time, every time. We need to be on Twitter. We need to be on Facebook. We need to be on Insta, what the kids call Instagram. We need to do all of those things, right? And Bud Selig did none of them. We don't need to change. Well, Rob Manfred says, oh, gosh, we're screwed.