 to keep Wisconsin, because a lot of Adidas' money is made overseas. They're really big in soccer. That's more important to their core business than college football is. But now that they're in the Big Ten, hey, listen, you know what? You'll get a chance to go to Beaverton, Oregon, when you go play Oregon, when you go up to Autzen Stadium. So maybe Nike would look at it, but I don't think it's going to make that big of a difference. Those shoe contracts are bigger than that, and it's how much the shoe company wants to give the school...