 The financial news, the brokerage houses, and so many so-called financial planning experts talk about growth, but don't talk about purpose. For example, what if you had $100,000 and it grew by 20%? You might feel good because you now have $120,000. But then what if your investment experienced a 20% loss? Now you feel bad because a 20% loss of $120,000 brings your account value to $96,000.