 most people were already going to make that decision and pull that trigger. So you might've gained a smidgen, but I don't think you gained much. That's, that's one man's opinion. So, but, um, let's, let's, let's talk about, we, we talked in the hallway. Um, and once, one thing that I told Jesse, uh, who's your campaign manager, I said, Hey, I want to reach out to, I want Trent on and I want to, I want him to talk about these, these campaign ads. And, um,