 One of the things that you may not know because you may not hear it, and that's okay. Oh, hi. I'm Walter M. Sterling. Welcome. You're driving back from the four-day weekend. Great. Maybe it's the first time you've heard this show. Years ago, I used to wear a Brooks Brothers suit, wingtip shoes, white shirt, rep tie, and I gave very powerful presentations to media executives on how to increase their share of audience.