 I think right now, to an extent, what the NFL has done is they've made their trips across the pond events. They aren't events when it's a regular season game, week in, week out, when it's a grind. That kind of changes the dynamic. Right now, it's show up in your town, have a party, leave. Bring the biggest star of smart country over, have a party, play a game, leave. I think that formula works best.