 I've always been really old school. I think it was just somebody having fun with a quick little interview on the street. But then you don't have to double down on it and make hats. You know what I mean? Right. That was a choice, a conscious choice after the fact. Yeah. The interview thing I think was just a harmless thing that was fun. It went viral. Right. They capitalized on it financially, and then here's where we are. Right. Yeah. And that's where we are. That's where we are. I tell you. Yeah.