 But, I mean, the real thing is it hasn't been what it was prior to these major TV contracts for 50 or 60 years. I mean, in reality, if we're looking at what amateur sports was 100 years ago, yeah, it was amateur sports. You know, it was localized. You had tribalism based off of the college and the place that you went to. And, you know, there was a much different atmosphere than professional sports came around. And it was kind of seen as a dirty thing to become a professional because it was the love of the game as an amateur, and that's why you play it.