 The applicant tracking system. So your resume is seen first by a computer, not by a person. It makes the first round of decisions. They rank, search for keywords, and auto-reject resumes not fitting the bill. So how do you beat the bots? Couple of tips. Match the keywords. Scan the job description and see those specific skills and requirements listed. Make sure that they are directly reflected in your resume. Keep it simple, too. No fancy fonts or creative layouts.