 Well, when Hollywood, when somebody produces something that's not garbage, you have an obligation to see it. Make yourself uncomfortable. Actually go to the website and, you know, get tickets or whatever it is. And look, let me be blunt. I'm not paid to say this. I say this because I believe this is right and good and true. And that a big part of our problem, we were just talking about this, it's inertia. We have gotten lazy. We have gotten complacent.