 And then Robert Kraft has asked about it and said, no, this was always a premium product. This was never about accessibility. This is viewed as a premium product that's going to be pricey, that the fan has to pay if they want to experience. I don't like the mixed messaging with that because we know that it's money that wins out in the end for the NFL. And that's their driving force with everything. It's why they've been so successful. It is capitalism in America.