 For the publicity, for the headlines, I think it obviously got the headlines and the publicity it did because of the nature of those moves. But I think the nature of it, what it was rooted in, I think it's to appease LeBron James. Right, which keeps them – yes, you're right. And that's how I should have articulated it better because it keeps them in the news because LeBron – everything he does is newsworthy.