 And we've got to start to take a look at our own ethical structures. And this is a book for somebody who is extraordinarily confident. Because if you're really confident, you're going to say, I want to read this book because you're going to challenge me and I'm up to it. If you're not confident, maybe set it aside. Because this is going to challenge things that you take for granted where you think, ah, I've got that covered. I know all about this.