 What do you love to do the most? Focus in on that because that way you'll always be putting your best foot forward. It's the thing that you care about the most. Then I would tell you, what do you like to do content-wise? Do you like podcasts? Do you like being in front of the camera? Do you like writing? What do you like doing? And again, identify that. So let's say you're into fantasy football and you like to write.