 Oh, yeah, absolutely. And, you know, it's not only policy strategy, but it's how we're going to have to communicate this to the voters who are going to decide this election in some of the key states. And different people are going to have to mobilize different features of that message. But at the end of the day, you know, it's the three I's. It's the invasion at our border. It's the inflation killing our economy. And it's the incompetence of a current president who has now gone from being the butt of jokes to being a real national security threat.