 And they splayed them over this wall. And it was a little cheesy, but it also worked. It was also kind of interesting. And I had read in the New York Times just what the guy would have said about the movies in the 1930s. He would have said, oh, the movies. He said, oh, some people... He actually said that some people may like this. Some of the hoi polloi may like this. As I walk out of this...