 nutritionally that's out there. And so you guys are right in the middle of that. Our friend, Ken, Dr. Barry, for sure, he doesn't like to call it the ketogenic diet. He likes to call it the proper human diet. And that's really what it gets down to. Now, I don't know if, well, he would posit that the best way to do it is with a bunch of meat. Keto chow can be a part of that, but I think that giving your body what it needs is