 I'm not certain he'll reach the Jordan level. I mean, that's pretty lofty. We'll see. We'll see. I'm not saying he won't. It doesn't even have to be money, Stugatz. I'm just saying empires. He's going to have players as agents. He's going to own a team. He's going to be able to make movies and content with an ESPN relationship and everything else that allows him to just come over here and say, man, the Peyton Manning deal, Stugatz, is like nine years, $700 million with ESPN.