 800-481-1458 or visit BigLew.com. Remember, Big Lew's like you. He's on meds, too. At this year's NCAA membership convention, the Division I board outlined a roadmap to addressing the issue of student-athletes benefiting from their name, image, and likeness. An aggressive schedule of recommendations and feedback were set, with final recommendations and the introduction of legislation by early October of this year. The legislative solutions would then be voted on by members at next January's convention.