 Why is it that 78% of consumers polled by LendingTree now consider fast food to be a luxury purchase due to how expensive the meals have become? And they are expensive. Listen, I'm a fast food king, and I don't have the economic challenges that millions of Americans have right now. And I see this story, I mean, look, look, we love our fast food. We're a nation of, you know, burgers and fries and chicken sandwiches.