 into virtual reality. Apple Vision Pro, the tech company's immersive augmented and virtual reality headset, is making its debut in both Europe and Canada today. It was first sold in the U.S. back in February, and the results have been disappointing for Apple. The debut had been expected, though it comes in a year when the much-touted VR device has basically been a flop with the U.S. market. Not that anyone says it's bad, but it is incredibly expensive.