 you know, multinational, you know, it plays like BlackRock and State Street and Vanguard, right? They value your stock now on how diverse you are. And that's why I brought up that like people will be fired for this reason, not even realize it. I had a friend that was working at Whole Foods as they were gearing up to be sold to Amazon. And right before that, he and like his whole team were fired and they had no idea why. And it was like, and he was like, yeah, they made me train my replacement. And it was like, well, was it a black girl? And he was like, yeah, it was. It was like, yeah, I know, dude. It's because they want, they're being sold to Amazon. Their stock price goes up.