 Welcome back, listeners. Again, having a wonderful eye-opening show on kind of some of the things that happen in the background. I know as consumers, when we go to a health food store or when we're buying things online, we don't really know maybe where does this health company come from? What are some of the things they're doing? What are they putting out in the world? But actually, how hard is it to be a company like that and bring a product to market?