 As the Iwo Jima photograph, the flag raising at Iwo Jima, it's the same iconic, it's just there. It was instantaneous history taken by an AP photographer who knew what he was doing. And I saw the interview or heard the interview with him that he just went to work. He knew it was gunfire. He had been in war zones. And he said, I just went to work. And that photograph is evidence. It's just instant history, is it not, Brad?