 are going to lose some money on. Maybe it's some big money, John and Andrew, but it's not that big of a deal for just that one show. So that's not the way necessarily it works, especially with the big level of advertising. Yes, they can charge probably 10 times the amount that they can maybe during a low-rated show, but 10 times the amount for advertising. But on top of that, what they will do is they will say,