 I don't think they're paying the price, sounding the way that you're willing to pay a price. Well, and also, again, the travel thing, because, you know, I heard you mentioning about the previous caller said fan bases who are hardcore fans who's willing to travel. Some people aren't able to. I mean, really. Again, a lot of these, I know a lot of people that went to, you know, especially some of the smaller schools, they go to the ballgame every year.