 you can lose some of the strength. But at the same time, if people have left the church and they're disillusioned, what is the strategy to get them back? You know, you've got to meet them where they are. But I, you know, one thought leads to another. And people start, you know, going down these avenues of nihilism and solipsism and narcissism. You know, there's an increase in narcissism.