 a hardcore fan who's willing to travel, some people aren't able to. I mean, really. Again, a lot of these – I know a lot of people that went to, you know, especially some of the smaller schools, they go to the ballgame every year. But let's just say if you went to Boise State. Okay, now that they make a little playoff run, now you can't even afford to go to it anyway. So it's really pricing out the average person even more so. That's all I'm saying. This feels like the NFL, you know, where like, hey, I can't afford –