 And it does look like it's succeeding, right? We're seeing a percentage of the voters shift. You know, blacks would vote 94% for Democrats. Now we're starting to see that, Ed. We're seeing Hispanics, Ed. I believe the last numbers I saw with Hispanics, he's getting what George W. Bush got. Bush had about 40% of Hispanic vote. Now we're seeing that Trump's getting about the same thing. So the appeal is working.