 For our youngsters out there, they used to have these little chat groups, message groups, where you would go into. And Journalist was a group where members of the media would get on, and they would find a way to craft a narrative, craft a story. What are you going to say? Well, this is what we'll say. If you're going to say it this way, we'll say it this way, too. Getting all their ships, all their ships sailing in the same direction.