 Man, I think it really is all about, you know, and I could answer this question for probably 30 minutes, but I know you probably got a commercial break between now and 30 minutes, so I'll try to be concise, but it really is kind of the phrase that you said there. You've just got to be you, right? Figure out what you love most about it. Are you a fantasy football guy? Are you an NFL draft guy? Do you love covering the league overall? What do you love to do the most? Focus in on that because