 Invest more in London. If that's really your goal, right, which is to invest in London, it's really one of two things. Either eventually give them a Super Bowl and put them in the rotation. I mean, that's already turned into an event that we don't think is for the average fan. So if you can't afford to go to the Super Bowl in Las Vegas, if you can't afford to go to the Super Bowl in San Francisco, then you're not going to the London one either. Stay at home and watch it on television. 140 million people are going to do that anyway.