 This is an actual policy exercised by the White House and not an activity of President Biden's reelection campaign. The announcement came Friday at VidCon, an annual trade conference for creators and influencers. It was first reported by TechCrunch. The rise of social media and the importance of so-called influencers is still being understood, though the Pew Research Center now says half of all adults in the U.S. get at least half of their news via social media.