 The study from Finland, I want you to unpack that a little bit for us, because I remember that coming out in the last several months, or at least I read about it in the last several months, and I thought, wow, I can't believe we're reading a study on that. I thought everybody knew that, that this was the case, but, you know, that's probably me being presumptuous. Tell us more about it. Yeah, so basically this Finnish study just found that...