 But let's just say if you went to Boise State. Okay, now that they make a little playoff run, now you can't even afford to go to it anyway. So it's really pricing out the average person even more so. That's all I'm saying. This feels like the NFL, you know, where like, hey, I can't afford, if the Cowboys go on a Super Bowl run and they have to do it as a wild card, I can't afford to go to all the games. That's true. But that's if...