 And we were talking about this. I was saying like, I can't replicate my voice. And then he was explaining to me that replicating an existing voice versus an AI generated voice to give it the tone, the inflection and the emotions is a lot tougher than just starting with a computerized voice in the beginning. You know, when you start thinking about it, that makes sense. Okay. So Amazon Polly is it's priced per million characters. I know it sounds kind of strange, right?