 I mean, we're on TikTok. If that didn't ruin it, just tell them the truth. We're on TikTok. Oh, my God. That right there ruins it. I had a video that did 7.7 million on TikTok, and I didn't know how to feel about it. Like, is this a good thing or a bad thing? It's questionable. It's questionable. It's questionable. But, yeah, community. Real people. Real community. Real human beings physically in your presence that you sit down, and they turn off the television, and they lay the phone down face down.