 And you're listening to Natasha Bebo, author of The Crayon Man, tell the story of Edwin Binney. And my goodness, it's also the story of a family business. And so many of our businesses, most of them in America, are family-owned businesses. And most of the big ones started as family-owned businesses. They keep the business going. The pigment business make a lot of money by putting black pigment into tires, making better tires and making black tires.