 You know, friends, three different users of Listerine toothpaste may all have different reasons for preferring this three-way prescription. For example... The thing I want most in the dentifrice is really effective cleansing to brighten my teeth. What I want is help for my gums, an aid to massage and stimulation. As for me, I want that freshening effect to put my breath beyond reproach. Now, all three of these people are right, because Listerine toothpaste performs all three of these important functions...