 Google's support site has all the details, including which formats will work, but the list seems quite extensive. The new tool from Google is part of the multi-platform data transfer project between the major tech players to make things easier for users who may use more than one platform to store personal data, including photos and videos. The big tech companies have been facing increased regulator scrutiny in both the U.S. and the E.U. over data ownership as well as privacy.