 change is not fun. Change is painful. People usually don't like change. They want to get content. They want to, you know, I mean, there's people, there's sadists and masochists, you know, people that will get content in their misery. And then they might want to inflict that pain on someone else. But, you know, if somebody has gone out of the cave, it's like if somebody turns around and goes, whoa, and then they start