 I mean, it's... Right, because people, the handheld devices are more gripping. Right. I'm like, you don't want to watch anything? You don't even know when it's on? And we ask the programmer ourselves. But Brian, that's a really good question. Have we ever gone back? So what you're talking about are sometimes called problems of prosperity or problems of progress. And our technology has made our lives easier from the invention of fire and plumbing. Thank God for those. All the way through the invention of the telephone, the automobile. All these things make our lives easier.