 you know, what feels like pop culture, you know, what, what feels like it's popular right now, not what makes sense for them. I mean, there's a really a big opportunity to kind of shift the entire balance of politics is, is what I see happening here. And it's like, whatever we did in 2016, now it's like four times bigger, eight times bigger, really. And, and here's, here's an example. And guys, I'm curious, cause I was in the other studio posting the war room. I asked him to bring in a