 They're calling it an early access event. What this is is a movie starring Channing Tatum and Scarlett Johansson that's getting a limited release. And they decided last minute, as I understand it, to expand that limited release because buzz was a little more than they expected. I'll put that another way. I don't think the studio behind this film thought they had a hit on their hands, that it would make its money back and that was good enough.