 Well, I think it's all tied in. And how do we mean by it all tied in? Remember we talked about a minute ago, the cartels itself. This is not individual situations. We're talking about $300 billion industries. We're talking about major cash flow. Nobody is going to allow you to shake up their business with major cash flow without a solid fight and pushback. And how do they do that? Well, they know they can incite media reactions.