 It takes about 10 or 15 seconds to rub in a complete squirt of the cream. And you then just rub until it's gone. It leaves no residue, no odor. And you're going to absorb it into the dermis over the next two or three hours primarily. And it lasts, it's got what we call a half-life of 10 hours. So after about 10 hours, that's why we say put it on twice a day.