 And the reason for all this is not because we're trying to be legalistic, Ryan, not because Dave said so, but because it actually freaking works when you do it in this order with intensity, with focus. And we've seen so many people do it the right way, and we've seen a lot do it the wrong way. And six months later, they're calling us saying, your plan didn't work. And we're going, you didn't do our plan. You did your plan. Did your version.