 And then they took Google ads from us. Well, you know, I've been here since 2009 when it was just one little part of this complex that we're in now. We expanded. Then we got another spot across the way. And it just kept growing and growing because instead of just taking the money and doing things like buying a jet or an island or whatever, you put it back into the operation, hiring more people. I mean, at one point there was like 15 reporters running around here.