 You called your report, Speeding Away From Zero, Rethinking a Forgotten Traffic Safety Challenge. Why do you think speeding has kind of just fallen by the wayside in terms of being a concern for organizations like yours or just drivers in general? Well, for drivers in general, we all speed. We're in a rush. We're trying to get to daycare. We're trying to get to soccer practice. We're under the gun, so to speak, much more so than we used to be. I think that's part of the reason that we're on our cell phones all the time. We can't just do one thing at a time. We feel that we have to multitask.