 What does all this stuff mean? We've let ourselves be sort of led like sheep to think, I'm going to go to Hollywood to have a vacation. Okay, good luck. I lived in L.A. for a very, very long part of my life. And as an ex-East Coaster, I'm back on the East Coast now for years. But I remember people would come out and they'd want to go to Hollywood. And every single person that ever came to see Hollywood was disappointed. Right.