 Well, and these sponsors think they can pull strings. Yeah. So I was listening to a comedian, Theo Vaughn, interviewing Dana White, head of the UFC. And Theo Vaughn was saying, yeah, we had this Robert Kennedy Jr. interview up, and it was a great interview with him. And then I get a call from Peloton saying, I've got to take it down. He's like, what? Why? He goes, because they're going public. They didn't want people to be offended.