 Because of their revenue sharing, because of their television, media rights package, everything. So the league has actually improved in a time, Hutton, that we would look at and say, especially through COVID and 2020 and the bubble, we would say, boy, probably hadn't gotten any better since 2017, right? There's probably more teams losing money. That's not the case. More teams are making money from 2017 to now. And I just don't really understand it, other than going back to what Mark Cuban always argues with Clay Travis, and that is that they have the right demographics paying attention to them.