 So I had this mentality that the fitness industry was all about, this is how you get abs without doing anything. You know, this is how you make something easy. And actually, the more I sort of pushed hard physical training and pushed people out of their comfort zone, the busier I was getting and the better the reviews I was getting. And I actually thought that, you know, that was the military and this is Sibi Street. But it was the other way around. I think the Sibis were more game to work hard than they were in the military.