 I'll just nudge you and tell you that I'm running out. So we'll talk about that afterwards. Okay. Cause I get grumpy when I start running out. All right. So not really kind of hangry, but not really, but yeah, anyway, so let's jump in both of you and you know, whoever wants to start first, let's just dive right into the beginning because I want everyone to know your story and how it all started. Why did you start keto child? What, what brought you to that point?