 things where they're hearing songs that they may have never even heard of the artist before, and then suddenly they go, oh, I like that song, and then they go down the rabbit hole and they find the catalog of this artist. Or, you know, sometimes I've heard some younger people say, like, oh, I thought this was a new artist, and I found out they had seven albums, and they've been around since 1984 or whatever. So, you know, there's that factor as well. I mean, I think that's really what's driving so much of this is that younger people are hearing these songs and these artists in different places than we may have. There's also, you know, with the country thing, too,