 Exactly, Jay. Why do they invest so much in it? You know why? Because it's a facelift for the school from a reputation standpoint. They feel it helps more people apply to the school. But unfortunately, Jay, you know what's going to happen? Those schools like Oregon with Phil Knight and Nike money behind it. I was just reading an article today. Phil Knight is 86 years old. He wants to see an Oregon National Championship before he dies.