 So I definitely agree that that says a lot about a fan if he's willing to spend the money, whether it's season tickets or traveling, taking up time. But if somebody is willing to be ride or die for his team, doesn't that say a big amount? If you have a team like Cleveland, especially, who's been from the worst teams in the NFL of the past two decades, and they're still showing up, they're showing up in millions to this parade, why doesn't that show more than a team like, let's say, the