 And so when I saw that, I was like, this is really a culture shift now. This is really the whole temperature, the whole climate, the whole atmosphere has changed after this. And now the Trump supporter that maybe just didn't want to talk politics or wanted to keep their opinion to themselves or maybe even felt scared it would hurt their brand if they came out in support. When they saw Trump raise up and put the fist in the air and say fight, they were like,