 So I actually said to a lady once, I'm like, you know, we're not all cookbook authors who have time to do that. And she said, I am a cookbook author and I love keto show. That's so awesome. So so you came up with it. And Miriam, when he did this, where were you in the process? Like, were you behind kind of watching him do this, thinking, hmm, like, what was your what were your what were your thoughts as it was coming together?