 Yeah. I mean, look, I mean, there's some of that backlash, I think, is just kind of, you know, instant backlash because the Fourth of July event is is is such a revered event. So, yeah, I mean, could that boost them? I you know, I don't know about that. But I also want to put the flip side on this. You know, when I talk to marketing and branding folks, they said, you know, it's interesting to have a guy associated with meat.