 But you want to put that into society where, my goodness, I saw a 10-year-old on social media. It's so offensive. How could those parents do that? And you're optimistic that we can do that now. Yes, I am. Yes, I am. Because I've been involved in a lot of attempts to change people's minds and message. And I ran a gun control group when I was in college and we got nowhere. This is entirely different. I don't have to persuade anyone.