 You know, it's significant. It's significant, Jody. I think, you know, when you look at the league, you know, look at the landscape. We all know in this industry, look, there are a handful of teams that really drive numbers and drive ratings. The Cowboys are one of them, if not the top team. Well, the Cowboys are going to be in the news plenty because CeeDee Lamb has every right to sit there and say, I want to get paid. I want to get paid top dollar. Like, I want to get paid on a Justin Jefferson level. And the Cowboys have not done that yet.