 But I'm very conscientious about this show. It may sound slipshod and sloppy and all of that, and I'm sure it is, but the fact is I think about it a lot and I work on it all the time, but not the cough button. And I strive for excellence. Every week I strive to make it better. And every second I'm thinking, how can I make this better? What can we do? How do we improve this?