 Even if their team wasn't that good, maybe the fans of Minnesota or Iowa, they'd save up for their vacation every year would be going to, you know, the Citrus Bowl or whatever. Now you're going to be asking people to go to possibly two, three games if they're in the playoff. The other thing is, I'm sorry, it's just, it feels to me sanitized. Like, if I wanted another NFL, you could have just had the NFL pump somebody to the UFL and just taken this over. You know, I...