 The vast majority of these schools can't afford to pay these players, okay? Right. And so when we get to the point where these guys are employees and we're about to get to that point, you know, if I want to watch professional football, I'll just watch the NFL because we made room, Darren, for college football in our lives because it was different from the NFL. It's the only sport where we like a second-tier product. Think about it.