 I have Dr. Ashley Lucas from Ph.D. Weight Loss and Nutrition here with me today. You know, Dr. Ashley, my only regret is that I didn't start Ph.D. sooner. Mike, I remember the day like it was yesterday when you decided it was time to make a change. You were here in South Carolina for the production of Annie, and we were sitting right here in this studio recording some copy. You looked at me and said, we need to talk. I have to make a change.