 It was going to take 10 years. And nobody complained. Nobody blinked. And Leonard Goldenson, the chairman, thought, okay, that's how long it's going to take. Why was it going to take 10 years? They didn't know. The reason it was going to take 10 years is because KABC in Los Angeles had switched from middle-of-the-road, boring programming to an aggressive talk format with guys screaming and women screaming. Good talk. Phone calls. And a lot of people screaming.