 Mark, it's a great question, and I will say this, too. To your point, players have always been paid, but it's never been as prevalent as it is now. It's never been the way that it is now. I was told at SEC Media Days that, for example, we were talking about Georgia and Carson Beck, and I'm sure you'll love to hear this, that the Georgia starting quarterback, and granted, he's been great for them. He's driving not one, but two Lamborghinis. So that's the type of NIL that's happening in the SEC. Who's doing that?