 when you watch a company that you thought was about something, and we've known this about Nike for a long time now, and all of a sudden, it's completely different than what you thought. And that's what's happening with John Deere right now, with Robbie Starbuck exposing all the woke crap behind the scenes with John Deere. And that's for another time, but it's wild, all the DEI stuff, and what they're putting their money into. Pride parades with three-year-olds. Why do you do that? I mean, where has this worked?