 Put your money where your morals are. How many times have we talked about that? How many times have you heard me say that? And it's very, very difficult to do that in many ways, honestly. If you're buying a car, good luck finding a car company that isn't flying pride flags this month. It's very difficult. But when it comes to your cell phone, Pure Talk's right there. And to be honest, there's no excuse. Because when you switch to Pure Talk, you can keep your phone.