 A conservative political commentator and filmmaker, Robbie Starbuck, appeared to lead the criticism of both companies on X. Starbuck posted that John Deere's announcement marking another huge win in our war on wokeness, but said this is that it still wasn't enough, calling on the company to completely eliminate its DEI policies and no longer participate in corporate equality indexing scoring from the Human Rights Campaign, the largest advocacy group for LGBTQ plus rights in the U.S.,