 Because that's how you settle a dispute. You know, the FBI can't help you. Google can't help you. You have to go to the source, and that's ICANN. And that's why it's important for anybody. If you have whatever size business you are, no matter what you're doing, if you have trademarks and copyrights, make sure that you put that at the bottom of your main homepage. Every single page, as a matter of fact. Put it in your terms and conditions of service, whatever you might want to have, your privacy policies.