 Well, quite frankly, I mean, Rob's got an excellent point, but I would also add this is a much bigger situation than just one particular area, and that's the problem. Who wants to be the first one to take on the 800-pound gorilla? Knowing good and well the only way to defeat the 800-pound gorilla is all of you have to kick in at the same time if you're going to win. And quite frankly, where I would agree with Rob is somebody's got to start because if everybody keeps looking at everybody else, nothing's ever going to happen.