 That same burger may be one price at, you know, say 11 a.m. and then a whole different price at 3 p.m. Wendy's introduced this surge pricing depending on demand. They reserve the right to change those prices at different times of the same day. So it just reminds us all that, one, we've got to know how we're spending our money with a plastic card or even with a tap to pay on your phone or your watch. We don't watch very often until after the receipt's in our hand.