 where the name exceeds the game. Like fans, players, teams, oh, my God, we're getting Carmelo Anthony. No, he's not the same guy. We're getting Paul George. No, he's not the same guy. We fall in love with the name constantly in this sport. Philadelphia, Paul George, you know, over $200 million for a 34-year-old. What are we doing in terms of assuming that a name that we once loved can still produce at that level?