 All we are is our reputation, Ben. You never have a second chance to make a good first impression. And if somebody comes to Military Affairs, I want them to feel great about the service, the customer service they get, and I want them to tell all their friends. And you and I both know that people tend to leave bad reviews more than good reviews. And I'm the kind of person, I will leave good reviews. If you look at my Google reviews for me, I leave a lot of good reviews when they're earned. And so,