 I don't see it going away anytime soon. Now, do I think college football has passed the point to where could you say, like, oh, it's untouchable, it could never? No, that's a dangerous trap and a dangerous thought process to be in. But I think right now, Mark, and in the short term, and I think three years is the short term, I think college football is safe from the standpoint of that. You know, we get caught up in these off-season storylines and talking points, but when we get to September and we've got football on Saturdays,