 Amazon Prime Days kick off tomorrow, and new data out says that this year's sale, not just at Amazon, but at all retailers who are taking part, could be record-breaking. Vivek Pandeya is Lead Insights Analyst at Adobe Analytics. The online digital economy is actually quite favorable to the consumer right now. We've seen prices come down quite a bit. We've seen a lot of sales events and motions to try to win the consumer's dollar. Adobe is predicting $14 billion in sales.