 You have to be willing to deal with the crap on either side of the highway because your mission is, I'm going to take care of those homeowners who just got caught under the wrong storm. Right. And, man, that will be fuel that will take you all the way. That's the one thing I like sitting by Dave is he has what I would call almost psychosis about the end person. He can't get that woman who is struggling to pay her bills and has been lied to by everyone and their grandma about how to handle money. And...