 No, it's not difficult. It's just one of these things that you would think that the power companies would want to do and want to get involved in. But it's going to take, I'm afraid, it's going to take a lot of our mega billionaires to finally tell them, look, we have got to solve this problem. I'm not thinking of it from, they're not thinking of it from their, from our point of view, they're thinking of it from their profit point of view, like you mentioned, Jeff.