 And the reality kind of slaps you in the face when your customers find out what you're really doing is out of alignment with their values. And then suddenly you realize, oh, BlackRock's not walking through that door to buy our farm supply products. Farmers are. And so, you know, I think to get back to where this all started, I had a whistleblower come to me that works tractor supply and they showed me some of the DEI policies and I couldn't believe it. And then they started talking about the support for gay pride events. And I was like, there's no way. I actually thought this person was pulling my leg because I know the customer base. I go to tractor supply. I have a farm. I've got cattle.