 You need to go to the barbershop and talk about how hard it is to start a business. Let's have a little bit of more nuance. What are the issues that will resonate? Yeah, well, this is actually really interesting. So a few things. I think it's the economy. I think it's safety. I think black people are seeing people pour across the border, and they're coming in and really sort of interrupting a lot of the economy and the job perspective and different things like that. But here's the most, in my personal opinion, the most interesting thing.