 Yeah, I mean, look, I mean, there's some of that backlash I think is just kind of, you know, instant backlash because the Fourth of July event is such a revered event. So, yeah, I mean, could that boost them? You know, I don't know about that. But I also want to put the flip side on this. You know, when I talk to marketing and branding folks, they said, you know, it's interesting to have a guy associated with meat.