 It's kind of a Bud Light effect. Yeah. Or, you know, if you want to keep in the agricultural business, it's the tractor supply effect. Yeah. And they just apologized for all of this. So that'll be, I'm surprised they haven't learned from that. They had to actually go and apologize to their customers for acting like morons. So this is going to be interesting to see what they do, their next move, right? Yeah.