 I have a question for the married man who's listening. Do you cherish your wife? You love her, sure, but do you cherish her? Some guys do, but some guys don't seem to understand what it means to cherish their wives. Let me explain it this way. If money were no object, what would your dream car be like? From the shiny paint to the finely tuned engine, you'd probably devote a good bit of attention to that car. You'd protect it from dents and potholes. You'd keep it washed and waxed.