 You know, it's just not about ball. You know, you can go some places where, you know, football is literally the only thing that you're here for. But, you know, being able to see the amount of growth and development that they care for us about has been amazing. Jalen, when did you notice that culture shift and that culture change? I mean, it's been obvious from anybody who has followed this program, seeing it from the outside. You were in the building every day. When did you notice that shift?