 A moment where the culture shifts. I think we've been in this place of disconnection for a number of years, sadly. And the people that we talked to just did not express a lot of optimism across the board. You know, I think it's, you know, the country is really big, right? And Sunday was a moment, typically kind of a day of rest. But what we found uniformly was, like I said, it was very hot, kind of heavy, dismal weather.