 Chris Phillips, SEC Unfiltered, joining us here on the all-new Infinity Sports Network. Chris, would you say college football is in danger of dropping in popularity over the next three years? Why or why not? I would say no, Mark. I mean, I know things in the offseason with conference realignment and NIL and Portal way heavy on fans, but I think the product, Mark, is so strong on Saturdays in the fall. I just... It's only growing in popularity. Like, we're seeing that. So...