 I can say, for one, I've been into your office. I know what that laser feels like. And it's not like Star Wars, bam, bam. It's warm and comfortable and it feels healing. And I think that people need to understand that going into your office, that's really what to expect. That's a good point. And it's always surprising to them, too. It's always surprising how good it feels and how can something that feels so good be so good.