 I realised that although I struggled initially when leaving the army to get clients, I realised that it was the sort of higher level of expertise just from the reading and the experience I had that really sold me. So once I got the initial clients in, it was the expertise, not the qualifications. You know, it wasn't that people said, I always got this qualification, this. It was like, this guy knows what he's talking about. And that was the sort of