 convinced everybody amongst the Pac-12 that they were going to be worth as much as the Big Ten. And when the networks came back and offered them whatever they offered them, they go, no, no, we want $35 million. That's what we're worth per school. And they looked, yeah, that's not going to work. Let's go give the Big 12 all the money and you guys can just go away. And that's what happened. But if I look at the glamour teams out of the Big Ten and the SEC...