 We want to let you know about an upcoming price increase to your subscription. And I said, of course you do. You know why? Because they just did a deal with the NBA. Now, we haven't talked a lot about this because the only thing I've really said is, you know, you've got to keep my guys, Chuck and Shaq and Kenny and Ernie together. I don't care where it is, what they're doing. It's just one of the best shows that are on. But this week...