 on TV. And my wife said, I am too. Look, the point about being candid, we knew it was coming, but we didn't know that it would become the icon because it's the only thing the left can run on. And look, the candid part is the tactical mistake that we made at Heritage was thinking that we didn't need to spend precious resources answering that. We're now doing that. And look, there's a lot of offense, but we didn't see the extent of it coming, but we're now beginning to answer the fire.