 and what we can do in response, how we can save ourselves from them. Because at the end of the day, whether we like it or not, it has to be done. We can't just bullheaded push our way through anymore. It's just evident that the left is too strong. And they've managed to conscript a vast constituency using the wizardry that is their own language skills. And so one of the core things that we're doing is developing right wing language skills to understand what it is we can actually sell