 It was a bad idea because the way the media works, you have to milk each media event as long as you can, right? And then once that's over, you move on to the next. I didn't know that. I was just a climbing bum, so I went for it. And so as soon as they let me out of jail in San Francisco, I got on a plane and I flew to New York and I climbed the New York Times building. And...