 First and foremost, how you get people to watch the sport of baseball is have great players playing the sport. And we are seeing that in baseball. The youth movement is here. There are so many outstanding elites, young players in baseball, that I think first and foremost that will drive you to watch the game, consume the game. That will help to grow the game. I don't care how fast the sport is. I don't care, you know, that it's...