 Yeah, I thought it was interesting. The one woman said something like, she doesn't care if it goes up several dollars, she's still going to send those handwritten notes. Yeah, I mean, and that's the real deal here, is that basically you have this, you know, snail mail loyalists, you can call them, people who really still believe in the power of a handwritten letter, a thank you note, a wedding invitation, all these things that they feel have to go through the mail.