 So Todd, I want to pick up where we left off. You had made mention in the book, you talk a little bit about toxic masculinity and also the phrase that you use, or at least the sentence that you mentioned was a mom. Why is dad wearing a dress? Can you, can you finish that thought for us? Sure. Yeah. So we, we, we talk about toxic masculinity and the danger surrounding that. And with our, our funny, our funny take on it, we have a little child say, mommy, why is daddy wearing Spanx? Um,