 And Amazon is the best doing it when it comes to, you know, having access to books and stuff and free and shipping and all of those things. You were on the whatever podcast before. I think I watched it in a course like I told the audience and you guys. Now, if you don't believe me, you should believe me at this point that you were absolutely brilliant on there. One of the things that I see going on and I hope that Gen Zers are connecting with this is there's this big push that.