 we could have we could awaited we could have not done anything and uh... i i i just still remember sitting there is one of those moments they get there's like god knows clearly where you know where we're at where you were like we just have to endorse them and then again you don't get enough credit for this but you were one of the first people to go do stuff with them right and you know and that does but that led these kind of things lead to you know other endorsements and things like that and i like helps build