 I mean, I must have seen that at some point, but it's been a long time and he gets... I don't know the date on that, but it's one of my favorite Alex clips. I know, right? It's so good. Ooga booga, sun don't come back. I mean, but he's right. He calls it a primitive control apparatus and it just ties into everything. They are hacking humanity. One of the simplest hacks is if you can create a fear response in somebody, it shuts down their critical thinking.