 He does great work for the industry. I know he's a go-to source. He's a legend. All you got to do is walk around NRA show or SHOT Show and see his following. And, you know, one of the things we're really excited is when he reviews a particular gun, we have a program where we'll then go auction it off on BudsGunShop.com, and folks have a chance to actually buy the gun that he actually reviewed and shot, and it comes with a certificate.