 But it goes the other way, too, in which you have, you know, social media companies who have admitted that their algorithms are designed to train you through dopamine. And you've got as far back as the 50s or early 60s, people like Aldous Huxley warning that you could implant a chip that could activate your dopamine receptor and could make you happy doing things that you shouldn't be happy doing. I can literally train you.