 And I think now that we get to a world where you can watch every team play every single moment, you kind of lose some of that aura. You lose some of that mystique. Like the reason the Heisman went away is it's not regional anymore. You know going into it who's going to win. It's never a surprise on who's going to win the Heisman anymore. That when you and I were kids, all right, here's the West Coast Heisman finalist. You maybe seen him a couple times, but, man, you heard he was really good. Here's the guy from the SEC. Here's the guy from the Big 12. Here's the guy from out east. Hey, who's the best college football player?