 I'm not nearly as excited to watch Southern Cal play Rutgers as I was to watch some of those West Coast games. But, you know, I don't know that it will stop, Mark, until we get to like a, I don't know, 30-team super conference or something like that. Because I don't know what direction you could really go from there unless we were going to revert back to the old conferences, which I just don't see happening. But, Mark, you know as well as I do. Here's the real answer to your question. When will it stop? When it starts hurting the pockets.