 Yeah. I mean, what you just mentioned, there's kind of in line with sort of the messaging of it also, because what was great about this meeting, you kind of mentioned brainwashing. You kind of mentioned the idea of being able to get in someone's mind. It was almost the perfect medium to do that because the story is kind of like that in a way. And there are many instances throughout where there are like instances where you hear soundbites of media kind of being bombarded at people. It was really about that idea of communication.