 So you'd ban it but rely on innovation? I mean, we got it. Yeah, innovation is a process, right? You don't just do it. Innovation is a process. But, you know, let's encourage innovation. And, you know, I think we could do a little bit better than some of those flimsy plastic straws. But we do need to ban the plastic. Well, I think culture is a reflection of our moment and our time, right? And...