 zero or very few roadway deaths the thing about all these different topics these are all preventable these are not things that just randomly happen these are because of human choices and that's really what we need to do with speed is we need to think of it in the same way that we think of drunk driving right now there's not an organization out there like mad that's focused on speeding and so one of the things that we're hoping to do with our partners is to engage victim organ