 Yeah, that's kind of what we look for. We want everybody to go out there to have a good experience and not come back angry at us if we sell them the wrong thing. You know, you can pack a lot of gear out with you, but, you know, dehydrated food, freeze-dried food makes the difference if you're going to go backpacking. I love dehydrated food. Even if I'm going car camping, sometimes I'll take the dehydrated food just because of how good they are now and how far they've come. I mean, sometimes I'll buy it for lunch here and just eat it for lunch.