 Yeah, I thought it was interesting. The one woman said something like, well, she doesn't care if it goes up several dollars. She's still going to send those handwritten notes. Yeah, I mean, and that's the real deal here is that basically you have this snail mail loyalists, you can call them, people who really still believe in the power of a handwritten letter, a thank you note, a wedding invitation, all these things that they feel have to go through the mail.