 Because the inventory's only got a value to the extent you can turn it over and turn it into profit. Well, we've got a 50-year name. Name's not worth anything except to the extent it brings in profit. Business is not a hobby. Business makes money. And money is how you measure the value of a business, period. Not people's feelings. And people like you're talking to have a lot of feelings. And I don't want to be mean or anything, but I couldn't give crap less about their feelings. Yeah. When we put a valuation on this business, it's based on the actual numbers.