 It's because ultimately they think that in some way that's going to profit them. If it was not going to be profitable, they wouldn't do it. And there was just never any chance that any of this stuff would be profitable. And so that's why it's falling apart. All right, I want to talk about this finally. Here's a little short viral video that some people are talking about online. There are no audible words in the video, but I'll play it for you and then describe it just about 10 seconds long. Here it is.