 wear your alumni T-shirt, and that's what your rooting interest is. That's just my view of college football. So I don't know that that has changed. They're still getting hundreds of thousands in the stadium. So I don't think they're paying the price, sounding the way that you're willing to pay a price. Well, and also, again, the travel thing, because, you know, I heard you mentioning about there was a previous caller saying fan bases who are