 But they're signing billion-dollar TV deals, so it doesn't seem to matter, now does it? The reality is, guys, teams don't really need you to attend games anymore. They don't, okay? They're signing these deals anyway because the TV money is there. So the reality is this. If you're not happy with what you're seeing in college football, the answer is, as painful as it is because I don't want to do it either, you've got to turn it off.