 If you're running for statewide office, you're running for governor, you're running in a state senate district. If you're running for governor, you're going to fly from every corner of your state. You're going to have to get to southeastern Colorado, southwestern Colorado, north and northwestern, northeast, northwestern Colorado. You have to get all over the state to meet voters. And so you have to do that personally. That's what I refer to as retail politics.