 For the Green Bay Packers, your head coach does very little coaching. Correct. Right? Coach doesn't do a lot of coaching. That's up to the position players. He's the CEO of the company. Kerr is the CEO of the company. You see them get together, and the coaches go, hey, Steve, here's what we want to do in the timeout, and then he presents it to everybody. But the X's and O's, absolutely. But here's what I can't figure out. Why is he having to motivate NBA superstars to go out there and give any effort?