 I was there with a group of scientists who were trying to develop a system to use AI and drones to kind of measure the amount of plastic, to count the amount of plastic. But you'd go to these beaches and they were just covered in plastic. And I found it a really confronting experience. I mean, you walk onto this incredibly beautiful beach and there's just garbage everywhere. But also that sense, as you look at it, it's all of these things. So it's lots of...