 That was pretty good, too. Stand Up To Cancer and Optum want to help you reduce your risk for cancer. Visit TakeAHealthyStand.org. I'm Ed Harl with your Kindness Moment. If you want to take a look at what some of the finest companies in customer service have in common, I'll tell you. Take a look at the Nordstroms, the FedExes, the Ritz-Carlton's, the L.L. Beans. Peel back the layers and here's what you'll find.