 Yeah, and I want to be fair to the rest of the players in the WNBA because it was starting to happen pre-Kaitlyn Clark, too, where a lot of people were recognizing, hey, the WNBA is pretty good. And I think for people who just love basketball like me, it became, hey, this is on in the summertime when after summer league ends, it's hoops wasteland until we get back to the season going. And that was part of the attractiveness. But I think one of the big things –