 So that's the real, that's what really matters. That's what people see. They see what they pay at the grocery store. They see what they pay at the pump. They see what they pay on the energy bill. You can sit here and throw numbers at them and make claims about unemployment and inflation and all this other crap. It's all just noise. People live in the world and they see their bills going up dramatically and they're struggling to make it. They can't make their car payments. They can't make their credit card payments.