 Instead of telling you that they're going to tell you the truth about what's going on, which they're definitely not going to do, they say, we have thoughtful commentary. Thoughtful commentary means we're going to paint you a story very thoughtfully and in the way that you would probably like to hear it. So basically they're saying, we're building a state. This is what they actually say on the website, I should say. We're building a statewide radio network that broadcasts local news, thoughtful commentary, not the truth, and handpicked music, okay?