 I was in the grocery store near my home a couple of months ago, three months ago now. And this woman who looked middle class, she looked like she was professionally dressed. She looked like she was on her way home from work and stopped at the grocery store. And I watched her as the total kept mounting up on the screen. And as it kept getting higher, she started pulling things out of the cart. And I don't think she's ever done that before in her life.