 You know, when I was a teenager, I'd go to the record store, and everything was already segmented into jazz, rock, country, whatever. And whatever I was interested in, I would go and look in that section. That is not what a 20-year-old is doing today. I mean, a 20-year-old is hearing music everywhere, and it's being absorbed from so many different sources, and particularly on all these online viral platforms.