 Forget about the Rainbow Mafia, okay? Yeah. So I've got to ask you, Scott, have you changed your mind on boycotts? You know, I have. I've not necessarily ever joined one. I mean, and a former Bud Light drinker before I quit drinking completely. I mean, I thought to myself, would I have switched brands based on that? And I don't want to lie to myself, but I think I would have.