 Well, one interesting thing, I was thinking about this earlier when you were talking about, you know, how do you get started? It's kind of like the best time to start keto is the same best time it is to plant a tree. The best time to plant a tree is now. Yep. Well, or I guess the best time to plant a tree was 15 years ago, but the second best time is now. Right. So when is the best time to start keto?