 the ways that it's changed over the last decade and a half and so on. So just from the inside perspective, the arguments that are being made, I actually just heard you right before I came on talking about when does it end, as in paying peewee or high school players. I'd actually agree that if they're making money for their local organization or for, let's just say, a local car dealership, thinks that they could get more people to come in and uses them as a platform for that.