 You've heard me say for a long time that cell phone service with Pure Talk can be about half the cost of Verizon, AT&T, or T-Mobile. You hear just $20 a month for unlimited talk, text, plenty of data, and you might be thinking, well, what's the catch? There's no way Pure Talk can offer cell phone service that cheap. I say, just ask the thousands and thousands of my other listeners who've already switched.