 And it takes months and months to break it down, this special patented process. Nobody else has true nascent iodine. They put it on the label, but it's still bound to other elements, and it's not fully absorbable by the cells. It's the missing link. Even the UN estimates 2-plus billion people have cognitive disabilities because of iodine deficiency. Up until the 30s, we had major IQ reduction because of lack of iodine in the U.S. food supply, especially in the U.S. Midwest. From the 30s to the early 80s, the government put crappy iodine in the salt by law.