 That would stay with you, for sure. I mean, what a builder of what's really important, priority, and how we need to be. Because it was all because you had that experience because you made the decision to serve someone that is overlooked or somebody that you wouldn't notice, right? And he is in the details. Yeah, and it wasn't on the best day. It didn't happen on the best day. It happened on a terrible day where everything seemed to be going wrong. And I think sometimes people...