 And I'm like, we're about to witness it. Go, go and die because this is what they always do. But this is one that I'm like, once this one dies, it can't really be revived in the way most of the other stuff is. I don't know. It's kind of weird to me because it's like, realistically speaking, if you can't see yourself wearing it in five years and can't you see yourself having worn it five years ago, you shouldn't, you maybe shouldn't buy it. Yeah. Yeah.