 All of these people like it has to be so much more. And even like in the music industry, like I've heard like smaller artists talk about for them to even get in like the room with like people to talk about things. They have to have so many views on TikTok or they have to have so many followers. And like like there's no advertisement for like artists anymore. And it's all just like what can they self promote or like create is like a popular sound or popular trend on like TikTok for just a little bit.