 where he was like, tell them who the F we are and APAC and all this crazy stuff. I was saying, when you're in the South Bronx, that's not what people care about. I mean, you will get some radicals that wanna jump on the latest bandwagon, sure, but people wanna pay their bills. People wanna have enough money to pay for that air conditioner that's in their window because electricity isn't cheap and people aren't getting any extra money to deal with inflation.