 Because you that's not that's not feasible. You can't spend every day dressing a very specific way. And then it's also like you're putting yourself into this box. But then the second that stops, that aesthetic stops being popular. These people go and rebuy like a whole new closet. They aren't reduced reusing recycling. They aren't. And it's bad for the environment. It's very capitalistic, but they're falling for it.