 Yeah. You have to be able to have some sort of familiarity with your own face and some sort of comfortability going outside with your own face because otherwise you're going to convince yourself you need all these things and all these unnecessary products and it becomes more and more of a spiral of overconsumption. Right. The need and idea that you need all of this makeup is once again a more modern concept. Makeup used to be more bare minimum. Right. Hell, it used to be berries.