 Well, you're right. Not all of them. Some of my best friends are in the business. They're wonderful. But there are some that take themselves a little too seriously. And when we get back, we're going to find out the story. It's a cute little anecdote about how Dick Van Patten met his wife. He had a crush on her. He's 14. She's 12. And then all of a sudden, they re-met again later on in life. And we're going to talk about how do you launch a new product,