 You know, I will say that a couple of years ago, I want to say it's probably maybe like seven or eight years ago now, publishers started to change the way that they marketed their books. And they started putting these more cartoony covers on the front of them. And that is why stores like Target and Walmart and these big box stores that normally wouldn't carry, you know, the things that Tropes and Trifles carries, and smartly so because they like money. You know, they started carrying these books because they changed the way that they marketed them.