 What you're experiencing when you go to the grocery store, I mean, it's just real. It's just true. I walk differently now when I walk. When I get out of the car to go inside, because I just have this feeling of dread. A little wary there. Well, prices are up over a quarter since 2019, right? Since before the pandemic. More than 25% higher. That's right. Since 2019. Here's the shift, and I think this is really important. Consumers have had it.