 I mean, I don't know. I never really thought of a handwritten letter sent by mail as glamorous, but think about it. It's so unusual these days. I do admit when I see something delivered to me in the mailbox that has handwriting on the thing as opposed to a jury duty notice, which is just a form letter. I mean, I'm like, what is this? Who sent this to me? Why did they send this to me? She said it creates an experience.