 Yeah, well, in terms of the shoot the messenger feeling, we do all of our work based on data, whether it's quantitative data, whether it's interviews, whether it's surveys, it's research. Everything we do is research-based. And so we are reporting back what we're finding, but we're the ones presenting that message. And if people don't like that message, they then seek to perhaps discredit OLA or talk about maybe how we didn't do something or how we did something we shouldn't have.