 getting jokes, talking to Trump supporters in line and making fun of them, and those things go viral, and it's all on Comedy Central. But you don't see a lot of hardcore engagement, like investigative journalists and people out there writing really long-form pieces about the death of the American dream. Vidya, I want to come to you on this next question. And just a quick note, we'll have a few minutes for Q&A. I'm at the end of this discussion.