 Well, being Canadian, you would appreciate this. According to McLuhan, it would make it a hot property as opposed to a passive property or cold property. People are involved in it. They supply something to it. They supply the other side of the conversation so that it isn't a cold medium. It's a hot medium because they're involved. And when they applaud at the end of it, they're really applauding themselves for how clever they've been in figuring out what was going on at the other end of the phone call.