 And for a certain amount of time, we did see a lot of money moving over to basically online media. But now it's kind of coming back full circle where people are going, nope, I need to do outdoor billboard advertising. That's working better for me because people are still in cars. They are still commuting, you know, overall. So, you know, you can't beat it. That was Sharnaz Daver at Coastal Ventures. Daisy Palacios produced this episode. I'm Lily Dramali and that's Marketplace Tech.