 And then what starts happening six months to 12 months into that process, you start seeing your talent leave, especially your younger talent. Because what we do know about Gen Z and millennials is there's things they want out of work. They want a sense of purpose. They want a sense of meaning. And we know this from research as well as our own consultation. They also want a sense that I can bring my authentic self to the workplace. But what's really interesting is unlike myself, who's Gen X,