 Yes, that's exactly right. And oftentimes, not only family-owned, but second and sometimes third generations involved in the business. I love to hear that. You know, we had a discussion the other day, and I've been a business succession planner, and I've been an adjunct professor on family business. So when I hear the survival of family-owned business, I'm inspired that there's just too much attrition with family-owned businesses, aren't there?