 Message wins every time. Get it right, then pick a medium. There are lots of them. I'm Jay Murphy with Riverfront Broadcasting. The late Bob McCurdy created 14 key creative insights that can help you get better results from your advertising. If you'd like a free copy, give us a Google reach out and we'll send one right to your inbox. And join us next time for more sound advice for your business. Your number one news station in the Black Hills, NewsRadio KOTA.