 We'll handle the paperwork and payments so you can get back to running your business. Join the growing list of happy sellers who don't just sell but succeed with Purple Wave Auction. Straight. Simple. Sold. The folks at family-owned Sue Steel Company have been serving American agriculture since 1918. Wrap your mind around that. Rita Hayworth was born. Time zones were established across the USA, and the planet rejoiced the end to World War I.