 Early in the book, you do write that a lot of these places, you know, these are not, there aren't that many people who are, you know, getting rich running their gas stations, right? So a lot of these places are places that are, you know, really about survival. You know, it's sort of a, this is not a real term, but like in the way that there's sustenance diets, it's like a sustenance business, right? And so a lot of them, the menu does tend to be something that is going to be inexpensive and sort of universally accepted in that market.