 And you look at some of the statistics and they're a little alarming. You know, since the pandemic, prior to the pandemic, Generation Z, these kids were on screens maybe three hours a day. During the pandemic, that was up to seven hours a day. And some of the mental illness issues we're seeing, 40% of this generation, this younger generation have mental illness, you know, diagnosed mental illnesses. Almost 20% have created a suicide plan, contemplated suicide. So we're seeing...