 right um really like put money into them so they can get more exposure to this because i think that once folks kind of like get exposed to it then this might spark an interest in them i'm gonna be honest with you like when i went to prison i didn't know nothing about the woods right i remember seeing like smoky the bear on a commercial or two and that kind of like just flew over my head because i don't even know what it is like when i looked at these red engines that was flying by my you know when i was growing up i