 Just keep reeling, folks. It's like finding Nebo. Instead of just keep swimming, it's just keep reeling. That's the clue here is you always keep reeling. And the reason why is because it's all about keeping pressure on the fish, isn't it? Yes, it is. You want to keep a constant pressure on the fish to keep that hook set in and keep the fish coming up in a timely manner, but basically keep the hook set into the hook set.