 So I think the norm is set by the non-creative types, right? It's like those people that somehow got put in charge of offices and scheduling meetings at nine o'clock in the morning and then judging you based on whether you show up with your shirt crumpled and crumbs on you five minutes late or not. It's just a sad thing that maybe that's the kind of job that attracted the morning larks and then all the rest of us were sort of...