 And now you've got layoffs, and this is top-line people that are getting laid off. It's interesting. So without knowing anything else, you just hear that Nike's going through hard times. Why do you think that is? Oh, I know why I think it is. That's why I'm asking. Because the woke crap. Is that what you're thinking, David? I think it's part of it. I mean, there's a lot of businesses struggling right now. But when you've gone out of your way to alienate half of your customer base over the last several years, that won't help.