 It's so important. So think about it. We're giving each other a hard time about vacation, but I will actually be in the area. But as a regular blood donor, if I wasn't in the area, I would go Wednesday, Thursday, Friday, Saturday, Sunday without the possibility to donate blood. And we see a lot of people in those instances. A lot of people take this whole week off. And so we see our regular blood donors gone during this week. We see people in the holiday rush frame of mind, families coming in, I got to get to the store, all these things happening.