 We know how people reacted when they were concerned that plastic straws were contributing to plastics in the environment and in the ocean. Well, for many people, you need to let them know, my goodness, there's plastic in your clothing. You're throwing it away and it's going to end up in a landfill. So sometimes it's making sure that the manufacturer is being truthful about who's making your clothing, where it's manufactured. Are they following environmental laws? Are they using child labor? So it's sort of a dual kind of stream, trying to increase awareness and also looking for policies that we may be able to change.