 And that is wearing and hard. And you might not see progress right away. But if you keep keep it up, that's when you start to gain traction. And there's things like Google crawling you and SEO and how you title things, renaming your photos, like there's all these steps within listing a product that are really important that you need to stick with. And then to word of mouth referral is so good. And so we really love our community for that, too.