 I know, shocking that Google's not always reliable. A lot of scammers, and it might even be a different company, they're making fake webpages, first of all, that look just like, let's say, an airline that you're trying to use. And you can go to that webpage, it will look just like the original, and it will have a fake phone number on it. Or it's just like a phone number that pops up on Google because they have good SEO. Explain sort of like that breakout you did in your piece about the anatomy of a scam call.