 The coin is backed by Visa, created to be a credit card you can rely on that is in line with your conservative values. They do this by donating a portion of every purchase to conservative causes. We've both signed up. I got mine in time to use it next week in Milwaukee when we're at the RNC convention. Here it is. Don't worry, I'm not holding up my number. But for those in the live stream, you can see it says, We the People, as in like the Constitution on the front of my card.