 How much of it do you think is subscription based? In other words, instead of having an advertiser business, which is you want as many people as possible to read the paper. Now you're basically selling to the diehards, which is a different business model. Those are two questions. I don't know what your answer would be, but I'm curious how you would assess them. Those are both great questions. I try to wrestle with in the book. I think if you look at how the New York times is doing as a business, it's doing great. Yeah. And,