 uh, the financial costs of all, all this, it's increasing, but no one ever really mentions that more and more they build in storm prone areas. Like for instance, on the coast in Florida areas that, you know, 50 years ago, people wouldn't have built there, but now as long as you can get insurance, people will do it. Um, same thing on lakes. Uh, you know, I know for a fact that they'll often say, well,