 from what you think of when it comes to dealing with poverty, when it comes to dealing with people who are disadvantaged. And James, appreciate you being on the program here. And I tried to set the conversation up that way because I really want people kind of bracing to have their thought process challenged when it comes to the less fortunate because we think, well, there are two things. There are charities that hand out stuff, and then there's government that hand out stuff. But that's not what you've had success with as you've built your program.