 I like complete silence when I inhale a burger too, Omar. I feel your guests there. What is it? You know, we heard a little bit in that clip why people are obsessed with these burgers in Alberta and other places as well. But what is it with these burgers? It's a lot of things. Is it the burgers themselves? Well, Burger Baron is like the anti-chain chain restaurant. So it's not exactly known for consistency. Every single restaurant is different.