 Oh, I believe because there wasn't that much difference in my mind that I could make that shift. You know, and again, I mean, I just I don't understand who they don't know who their audience is. They're they're they're preaching to people who don't care about their product. Well, a lot of times they want to hide that stuff actually from the customer base. Yeah. I kind of do this dance over here and hopefully a lot of people won't, you know, find out. But like Target, it was blatant. Oh, you know, I mean, it's like, what were you thinking? No doubt about it.