 Well, and that might have to do with the urbanization of America. And we have more and more people in the big cities that don't have access to handguns or shotguns and don't do recreational shooting. It's just completely foreign to them. And so you're right. You know, when you have anti-gun bias in a lot of the mainstream media, it spills over. However, I did notice that 77% of people did support shooting in order to learn self-defense skills.