 Why would they want to do this? Oh, they're making money, silly. They're selling all this information to advertisers, marketers, and who knows who else. So what you want to do is dive into your TV's privacy settings, and that's where you're going to find options like app usage data, limit ad tracking, or simply tracking data. Just customize what you want your TV to be selling about you, and then you're going to be good to go.