 hear the nature of this trip, immediately they go to the songs that they know about places. And it's fascinating. It doesn't matter whether they're a musician or a fan of music, what their age is, everyone's got a song about a place. And it can be a famous song or their buddy who plays at the bar down the street every weekend, but who wrote about, you know, the traffic light that they put in in town that nobody likes. There's something...