 Same talking points out of nowhere. Now, I don't think that it's really caught fire like maybe they had hoped, but were you surprised by how directed that attack was? You know I'm candid, so I'll answer it straight up as a guy. Many members of my family, including my younger brother, who's very much aligned, a listener to your show as I am, texted me and said, I'm really tired of seeing your mug on TV. And my wife said, I am too. Look, the point about being candid, we knew it was coming, but we didn't know that it would become the icon. Yeah.