 It's all encompassing. It all touches each other. It's all related. And so there's plenty of stuff to do. I'm not an investigative reporter anymore. I used to be a darn good one. They used to hate to see me coming. But for the most part, Tyler, what I want to know this morning is how you got this started, how you got communities to say, but we can compete with them, or we do this, we do that. And how did you convince them, working together, they can be better for all involved?