 is into it sort of in a particular way. They're into it in the way that a sommelier at a nice restaurant is. They learn about all these different regions, probably from all over the world, and really kind of their way of thinking about it is how do you learn these different wines, learn these different regions, and gathering the best wines from around the world onto your list if you're at a restaurant or into your home to enjoy with friends or whatever. Mm-hmm.