 I think it was interesting that back in 2021, 81% of the population supported hunting and recreational shooting. We've had this 5%. Why is that? If I had the answer to that, I would probably not be the hunting and conservation editor for Outdoor Life. It's a question lots and lots of people are asking. The survey is one attempt to get at the answer, but I think there's a couple of things. One is the percentage of advertisers.