 and versus all the things that are wrong with the world, right? I think there's a sense of hypocrisy that can come from just being a modern person, right? We all have phones and we all know that the labor practices aren't great. We live in a world with global warming and the lights are on, I'm sure, in our kids' rooms for too long and we all fly. And so there's this always, there's a sense of hypocrisy