 Launching into Wisconsin is always a challenge when we launch those operations in a new area because we're just not well-known. There's no track record and it's about gaining trust. And that's always kind of the biggest hurdle for us because people see us as, why would we want these outsiders to come in and help on our operation? And the greatest thing I can say to put people's minds at ease, those families' minds at ease, is that it's neighbors helping neighbors. It's an age-old concept. That's what Farm Rescue is all about. It's just that our neighbors come from a little bit further down the road.