 would like to have a word about the way Tyler is spending his money. But I'm sure he's a rewards member, and he's accruing just tons of points, Gordon, so I'm sure he's getting something free almost every day. And for Wawa to say, this is the level of dedication that we're talking about, can we do a little something more for this guy who's basically kind of rearranged his life to go to your store? Can we do a little something more? Maybe a free hoagie, who knows?