 Now, I'd imagine when you're taking this much process to do a product like this, I mean, this has got to be a high-end product. This is not for your everyday dog food buyer. Am I correct, Dick? Well, it is a little more expensive, but there's three ounces more. See, cans of dog food and human food has to have 13 ounces in the can. So even though this is a little higher than regular dog food, you are getting 13 ounces instead of 10 ounces.