 You know, I thought the event was great. I mean, doing it in Paris right before the Olympics, of course, was exciting. It gave it an international feel and flair. And it's important for Samsung. I mean, Europe is their second largest market. So I think that was great. Obviously, doing it in the Louvre made it even more exciting. So I thought that was great. You know, and then the big story for me is digital health. Like, they really...