 Can't beat the good humor, man. The sweet treats range from $10 to $20. Another streaming service is getting a price hike just in time for the Summer Olympics. The price of NBC's Peacock is going up. Starting next week, new subscribers will pay $7.99 for the standard service with ads. That's a 33% increase. You want no ads? Their Premium Plus plan jumps up to $13.99. If you already are a Peacock subscriber, you'll have to pay more too, but the increase will take effect a bit later.