 How is it possible that you have never heard these songs before? For me, I grew up listening to 80s soul, UK grime, a lot of UK hip hop. So I wasn't really exposed to a lot of the music that I'm listening to now and I'm reacting to. And you've been like flirting with the influencer YouTube game for kind of like your whole adult life. But when did this music reacting thing happen and how did this music reacting thing happen?