 Levon Bogdovadze is president of the company that owns Borjomi. He says Ukraine was one of its biggest markets, but sales nosedived after the Russian invasion. To make matters worse, a Russian-Israeli oligarch named Mikhail Friedman, who owned a majority stake in the company, was sanctioned by the EU and the UK. So some Baltic countries, like Estonia, stopped doing business with Borjomi. The problem was to receive the money from abroad. There was some rejection with the transactions.