 And when they're struggling, they tend to take a second look and go, what has gone on and how can we get back to where I'm feeling a little comfort and I don't have to be so stressed on my day to day needs. And I've done a whole talk show about inflation and grocery prices and what it's doing to people's budgets. And how much do you think like economic issues is that going to play into how people choose to vote? Because even though, you know, you know, the economy is better for a lot of people doesn't feel better.