 But I've noticed more and more, like we had Mobile X on the other day, and he said, yeah, we run on Verizon, which I was surprised to hear him say that because typically they don't say that, but now they do, I guess. So that's what I mean. And the way that these MVNOs, like why would you go with an MVNO? Why would you go with a Lively over a Verizon? Well, it's because Lively has certain specific features and pricing plans that are very appealing to a certain group of people.