 It can be like, oh my God, well, we're just trapped in the matrix then. We're just screwed. But the key thing to understand is social media doesn't have to work that way. At the moment, it works on that model. The longer you scroll, the more money they make. But there are other ways it can work, and we can regulate these companies to get to that point. We can, but haven't so far. Let's go to Kelly, who's in Charlotte, North Carolina. Kelly, go ahead. Yeah, I love that intro. And the gentleman who was just speaking, I'm totally picking up what you're putting down.