 It's a really good business. Yeah, it really is. If you can avoid drinks at restaurants, you save a lot of money. Now, as I say that, the downside is every once in a while, I want the value meal and they see my Diet Coke and they're like, dad, Diet Coke, they're gouging you. Remember how expensive those are? Remember how unhealthy it is? Mom, mom, dad's drinking a Diet Coke. My kids actually tattle on me about soda. It's not alcohol. They tattle on me about soda. It's like, I don't know what kind of legacy I'm leaving, teaching them bad habits of overpaying for unhealthy soda.