 The cost is part of what's keeping people from enrolling in college. I mean, people talk about this sort of, there's a doubt and a question about higher education, but when you talk to a lot of people, they do wanna go to college. There is a desire for some sort of post-secondary degree and what stands in the way is affordability. If you ask any, not any, if you ask the majority of college students, what's the most important factor in you choosing a college, they will say,