 And this was, of course, a grief for me because I was trying to do the opposite. I was feeling like if you can actually show this and you can make people feel this, they will change it. Obviously, they will change this. They will have to. They'll be so moved that they will say, oh, no, no, no, I can see this is not. And then also, well, never mind. But anyhow, that's some of it.