 It was a loser. It was a dog, and you turned it around. Great concept. Wasn't operated right. How difficult is it to convince people to come to a location that had failed and try to charge them up and have them positive to share your dream, buddy? Well, when I went to the bank in the morning, I'd tell everybody at the bank, come eat with me. And when I'd go to the convenience store or to the cleaners or everywhere you went during your day, you'd just ask people to come eat with you.