 and I'm paraphrasing here, I don't know his exact words, is the same Coke that a wealthy person, you know, in New York City, just down the street from me, could be drinking at the very same moment. And it sort of levels the playing field, but it also homogenizes things. It whitewashes them. And that's, you know, Warhol sort of, he was prescient. He was ahead of the curve there. This is where things are going. That's just an opinion. I'm not...