 at 10 a.m. on Kelo News Talk 1320, 107.9. 30 years ago, Comfort King started with a dream, a dream of bringing comfort to the mattress industry. We invented the Lifetime Comfort Guarantee so that we can help people sleep comfortably over the life of their bed. Since then, we've helped tens of thousands of sleepers achieve better health through comfortable sleep. Our patented Float Zero Gravity Gel sets the standard as the most comfortable cushion on the planet. Stop in today and feel the comfort for yourself.