 The last question for you, I encourage everybody to go check it out and also check out the free press. Let me ask you this. Oh, yeah, check out the free press. Having read this book, I did a little bit of player managing myself when I ran OutKick and then I sold it to Fox. I'm curious for you to analyze what you think the future is of news and journalism. I'm sure you thought about it a lot as you wrote the book.