 The radio station that had the water drinking challenge. It was near us. How long ago was that? In Sacramento, yeah. How long ago was that? 15, 20 years ago. Probably 20 years. So the idea was here, can you drink a gallon of water in an hour or something like that? And there were people calling in who were like, wait a minute. You shouldn't have people be doing this because you increase the water content. That can cause brain injuries and lead to death. And sure enough, that's what happened.