 You sounded like you were kind of working out some ideas about that. Have you come to some... I mean, when does activism really matter at a certain point? I do think that you need everyone for every movement, right? So you do actually need the people who are like the peaceniks. And you do need people who are agitators and who are very upset and want to change everything and sort of burn it all down. And you need the people who are...