 that had pictures of cancerous lungs, like really graphic photographs. That has not been successful in the United States. Those pictures are not on the boxes. But these were empty boxes, by the way. So people, even with those labels, were still smoking. So I don't know, honestly, how effective that would be. It would be a reminder. But I don't know. I'm just a little bit skeptical that it's really going to make a difference.