 I like to call it three minutes, three inches of heaven. It's about three inches. It's got the memory foam kind of technology in it. It's cool. It's got the MyPillow proprietary technology. You'll get free shipping and up to 50% off when you enter the promo code MikeG. Of course, the pillow that started it all, the pillow that never goes flat during the night, stays nice and cool throughout in the washer and the dryer as often as you want. Best night's sleep of your life guaranteed. And of course, every MyPillow product.