 And so, you know, he's talking about it at this time when, you know, we're just a decade after the Civil Rights Act and desegregation, the Voting Rights Act, things that Reagan had opposed and were very fresh in the memory. Which is to say that when he's running and he starts winning against Ford, it is, you mentioned North Carolina, you know, North Carolina is the site of this major comeback. The earlier states had not been in the South and Reagan had lost. He lost five in a row and he has this big comeback in the South.