 My older daughter asked me to buy her some Toms. She wants some Tom shoes. And I was like, well, you're to the point now where you need to chip in at least something. 10%. You got to do something. She's like, Dad, what you don't understand is whenever you buy a pair of Toms, a needy child gets a second pair for free. I was like, well, you need to sign up for the second pair. Yeah, you know.