 because it's just too expensive and there's too much at risk to take that flying leap and realize there's not a high jump pit at the end, it's a piece of concrete. New technology for a farm can cost tens, if not hundreds of thousands of dollars. Lee says he's more than happy to make that kind of investment, as long as he sees an economic return. It's a financial equation lots of food producers have to think about, because most of the time, farms operate on slim margins.