 It has these gourmet hot dogs that cost anywhere from $19 to $26. And they've got a super gourmet hot dog that costs $69. It's made with beef. It's got topped with truffles and caviar. I don't know. Actually, I don't know about the caviar. So you're entering in a whole new realm of hot dogs. But the bottom line is that hot dogs are really expensive. And there are some reasons for that.