 Well, food waste today is one of the few issues, and I always end my classes on food waste because it's really one of the few issues where consumers, everyday people, you, me, listeners, can make a difference without going to the ballot box. Because most food waste does, in the first world, in the United States in particular, occurs at the household level. So it's not occurring on the farm. It's not occurring in transit like it is in the developing world. So many people can feel empowered when it comes to tackling the issue of food waste.