 There you go. That's what I was getting at, and Fred was much more articulate. The difference I see between these two is that there are hundreds if not thousands of people out there that can eat a single chip and not have this effect. This guy's got this heart defect, a congenital condition. It affected him, but most of the people that eat a single chip are going to be very uncomfortable, but they're not going to die. You compare that to what the radio station did.