 I would say no. I don't care why they tune in. They're tuning in. And they're exposing the game to a lot of different people that have never seen it before or cared about it. Tiger Woods was celebrated in golf because he was different than all of the other golfers before him that were great. There were a couple of other black players, but no one that was as dominant. And yes, it was a ratings boom, and everybody made more money because of it. The attendance of Michael Jordan's road games when he was playing was even close. Oh, sure.