 Covey's idea came to fruition in the 1930s, and when considering a name, he looked to Admiral Richard Byrd, who was exploring Antarctica. Reading about his camp there that was named Little America, he was kind of fascinated by that and decided, hey, this location that I could create would be just like that. A Little America, a place that would have everything in the middle of a cold tundra. I'll provide all of the sort of things that Admiral Byrd would have had at his camp. That's just what happened.