 Guy Kawasaki came on board because he and I actually know each other. So I like to say I know Guy Kawasaki. He's got a brand new book out called Think Remarkable. And he does a podcast called Remarkable People. So he combined all this information that he got from people about being remarkable. And I happened to be on his podcast, I don't know, probably like nine months or so ago, about everything that we've done here on the show. And he's got a philosophy about...