 The Hills Alive Music Festival has come to Rapid City for nearly 40 years, and the stage is set up in Memorial Park. The festival features more than a dozen Christian artists and is run by Sioux Falls-based Lifelight Communications. This is reportedly the earliest the stage has been set up ahead of the show in the festival's history, and Lifelight Vice President and Chief of Operations Officer John Setzer praised the work of volunteers this week. He went on to say, this community supports this festival.