 And at the same time, doing that in a way that promotes that we all are still working together towards the intended outcomes of what the goals of that workplace are. And so what I find is when you try to ban something, there's an old saying we use in the threat management, the workplace violence space, which is resistance causes persistence. The more you tell somebody you can't talk about that X thing, they're going to talk about that X thing, right? And so...