 So then that got us obsessed with the idea of how can we figure out how to make phone service free? And then it snowballed from there. And so ever since then, we've made texting free, but we also figured out how to make calling free. And then now we've made a free data plan. What's the catch? You say ad supported. What does that mean exactly? Yeah. So there's no catch, but it's a little different from...