 And when you see that the price of that meal anywhere else on the fairgrounds is going to be $16 to $18, and we're giving it to them for $0.48. We've had so many people come up to us and say, is this where the free meal is? And it's like, no, this is where the meal is that you pay what the farmer makes off it. Yeah, like I said, it's free. But then it's like you've got to get them to understand that that is what the producer is bringing home to it.