 That's Nathan's Famous Hot Dog Eating Contest last week on Coney Island. Nathan's has officially hosted the competition since 1972. If you haven't watched, competitors eat as many hot dogs and buns as they can in 10 minutes, hoping to claim the mustard belt and a grand prize of $10,000. Nathan's Famous says more than 40,000 spectators flock to Coney Island for the contest each year, and it's aired on ESPN since 2004 with nearly 2 million viewers last year.