 He could become France's youngest prime minister if his party manages to gain an absolute majority of the parliamentary seats on Sunday. The clean-shaven younger millennial regularly uses the platform to speak directly to his nearly 2 million followers. At this rally in the southern French city of Perpignan, talk of Bardella dominates. In attendance is Pierre Thionnet, one of the members of the national rally's youth wing. He calls the rise in young support the Bardella effect.