 Well, you know, we have to consider if we're going to actually get people out of this, we need to actually be dealing with the mental state that someone might be in when they're very far down this path. And one thing I will just say, some data from 2021. So we were running crisis campaigns during the insurrection. We actually had campaigns that were live through the election. We were trying to reach people who were pushing violent election-related conspiracy theories or QAnon conspiracy theories.