 you know, being alive and having a diet onto the individual. And it's grown increasingly difficult to not only be beautiful, but also healthy and accord yourself to all these difficult and changing ideals. Well, we'll end on this message from Joanna who writes, competitive eating is no more sport than binge drinking. Both are dangerous and provide seductive images for young people to attempt to emulate. I label this as marketing-driven entertainment, pure and simple. Money is the bottom line.