 simply because of ChatGPT, Copilot, Gemini, Perplexity, and all the rest of them that are coming down the line. And the reason is, and I use the example of WebMD, but pretty soon when you go to ChatGPT or whatever, and you say, for example, what type of dress would look good on my body, and you upload a picture of yourself, that there's going to be links to those dresses that you can buy.