 You could just ring up people and say, hey, I'm the editor of this magazine. Tell me all about what you're doing. And people would talk to you. I love that aspect of it. Good for you. I'm just nosy, I guess. I don't even have an excuse. Okay. Good for you. Well, generally, I'm quite a sort of reserved person. You know, a little bit of being kind of British. You're very proper. Yes, exactly. You don't really want to bother people.