 And these kids that you just heard about, they, of course, are trying to focus on looking perfect, even in elementary and middle school age. They're called Sephora kids, according to various individuals who've been interviewed about this trend. But folks under the age of 30 are also shelling out a lot of money for cosmetic procedures, including fillers and injections like Botox. Coming up next, your local weather forecast. It's 643.