 If you are consuming hate content in America, if you are engaging with content that glorifies terrorism or glorifies the insurrection, what we are attempting to do is reach out to you through advertisements that you will then see and will follow you around in your online journey, which offer you the chance to speak to someone. And typically, the way that we interact with people is not to shake our finger at them and say, hey, you shouldn't be watching this content, or you might be an extremist. No, no. Our approach is, let's ask them questions.