 First of all, the ice has become fancier. I get it maybe a little bit. Like, you know, the block of ice is very cool. A lot of times now the ice will have a logo in it or whatever. I love, I was saying earlier, the smoked old-fashioned that they literally will light it. It feels like you're drinking basically a campfire, which, believe it or not, is pretty incredible. Like, you're sitting around having s'mores around the campfire. I love the smoked old-fashioned flavor and taste. But charging for ice is, frankly, beyond the pale.