 It's like the line from Lewis Carroll through the looking glass. It takes all the running you could do just to keep in the same place. For most of us dealing with modern TVs these days, we're rather rapidly falling behind instead. You think on the Roku story, Lauren, they'll just do a software update. I have to assume that they're gonna, they're gonna back off on this. The really odd part about it is I've looked at, I can't find anything definitive to say, well, this was something we meant to do. It was a mistake.