 make a video making fun of you. And so for a lot of, for a lot of people, I think it is more in their face and it is also, you know, social media obviously picks up on these trends and these discourses. So maybe, you know, now all of a sudden we are talking about what jeans we are wearing all of the time in a way that like 30 years ago, we were not so much. And raising their hands in the back of the class is the anti-aging industry saying we have all the answers.