 So in 1997, Apple had the Think Different advertising campaign. This is the one that featured Albert Einstein and, let's see, Amelia Earhart, Richard Branson, Nelson Mandela, Einstein. And the thinking was, and it's still true apparently with your guests, that if you use a Macintosh, you have to think different like these innovators and visionaries because back then everybody was going to be using Windows. So if you thought different like Einstein and Picasso,