 Was it just me, or did brands seem a little quieter for Pride last month than they usually are? Actually, brands generally aren't jumping at the chance to advertise to marginalized communities or weigh in on politics like they used to. This week, we look into why brands got woke, then unwoke, and why these last 10 years in ad land were different from everything that came before. Next time on It's Been a Minute from NPR. And you can see It's Been a Minute coming up next.