 oh, I just saw this great show, and then they'll always say, oh, well, I don't have that service. I'm not subscribed to Paramount. I've got this other thing. Or I'm not subscribed to Disney+. I have this other thing and this other thing. I have Netflix. And so, you know, you lose a lot of that communal thing where, you know, you talk to your friends and you're all watching the same shows. Now there's sort of like you have to ask, oh, do you have Netflix? Okay, well, I, you know...