 In addition to the donation, he says the prime time gala helps to support the next generation of the cattle industry. We give away $15,000 of scholarships to South Dakota students going to university that are coming back and grow the industry in the future. We have a fed cattle challenge. The young people, high schoolers, learn the economics of feeding a critter, work, and we support research projects as well. There's a lot of other things that we're working on to support the industry well outside of our core cause as well.