 The sense within the industry is just that it's better to be safe again. They are either not feeling the pressure that they felt in the late 2010s to take a political stance, or the reverse is true, which is that they're feeling pressure in the form of that kind of Bud Light boycott from consumers who actually want them to sort of revert from their positions on these cultural identity issues. I mean, the other thing we haven't mentioned in all of this conversation, but is relevant to some of this, is that there are brands