 Those companies begin to make money out of you immediately in two ways. The first way is really obvious. You see advertising. OK, we all know how that works. The second way is much more important. Everything you ever do on these apps, including in your so-called private messages, is scanned and sorted by these artificial intelligence algorithms to figure out who you are, to figure out what makes you happy, what makes you angry, what makes you horny. And it's figuring that out for a very simple reason.