 You know basically what's on the menu. Go with what your eye gets drawn to. You don't read it like you're reading a legal document. You figure out. You do a little bit of artistry here. You go a little bit of this, a little bit of that, and you just go with something you're going to like. You don't have to read every side and know everything. And when it comes to hotels, you find a place, oh, I'm going to like that place. You don't have to get into the most obscure review websites ever.