 I think that's an interesting argument, except the only thing I would say is you've already decided what type of car you've got, and now they suddenly have a car on the lot. In other words, you're a Chevy guy or you're a Ford guy, and they've got a brand new car, and you suddenly found out you can drive it instead of the car that's not as nice, that's older. But let me play this. I do want to play this because...