 The media, that's just the delivery vehicle. The message, on the other hand, what you choose to say, if said enough times, regardless of the media, is what creates results. Message wins, every time. Get it right, then pick a media. There are lots of them. I'm Jay Murphy with Riverfront Broadcasting. The late Bob McCurdy created 14 key creative insights that can help you get better results from your advertising. If you'd like a free copy, give us a Google reach out and we'll send one right to your inbox.