 They knew that this election was going to be an all-out political war between... It feels seismic at this point. Correct. I think the reason you know is the people that you know and your friends and your relatives and even me in some cases, who I've never really been political at all ever. I've just kind of done my thing and whoever's in office is in office. But now I feel like we're all paying attention and we're all going, wait, what?