 The campaign talks a lot about strength versus weakness and success versus failure, which Lasavita said are visual words. Inflation versus noninflation, you know, five and a half bucks a gallon of gas to two and a half bucks a gallon of gas, the price of groceries then to what it is now, those are very, very visual things. He adds to the list the border. Franco Ordonez, NPR News, Milwaukee.