 Um, you know, I think that, uh, there was less and less of an emphasis on producing material in house and, uh, and, and then try and then also trying to sell as much of the advertising time as possible. And so instead of, uh, trying to make that, um, instead of adding a companion to the movie, uh, they just put in more commercials or not show a movie at all. Just show an infomercial on the middle of the night. What do you think of streaming now?