 Well, you know, the key is that people have these, what I would call, transpersonal experiences and this quantum mind idea. You know, you have to figure out, well, what is it? You know, it's not just hand-waving. And so I said, well, look, the simplest thing, it's informational. So let's start with this. So this was when I was guided to do this by a friend of mine who was a deep meditator and interested in this sort of mathematical physics back 20 years ago, 25 years ago.