 So that really then comes down to the message being put out by the authorities, which is one of not underestimating this storm at any stage, of erring constantly on the side of caution, of boarding up homes, of tying down things that could become projectiles, not venturing out, particularly once it makes landfall, and stocking up on plenty of supplies, be that petrol for generators or basic supplies of clean drinking water and tinned foods and so on.