 I think it's changing every minute. And I'm almost, you know, maybe a good reason for me to step back now is that I'm, you know, too old to really see everything that's happening as it's happening. But I think, you know, so many people now get all their information about food from TikTok. They watch a video and put it on a list and then they go to the place. And, you know, it's just like it's a different way of thinking.