 and false information and twisted things, whatever, um, that when Trump had his show, I think the apprentice, I don't think I watched even a whole one, you know, but it was very popular for years, right? Yeah, sure. It was like, it was like the water cooler type show. You know, people would talk about it, who was on sports, people, actors, everybody wanted to be on a show. And then all of a sudden it's like, okay. And then he goes into politics and all of a sudden, um,