 You've heard me say for a long time that cell phone service with Pure Talk is about half the cost of Verizon, AT&T, or T-Mobile. You hear it's $20 a month for unlimited talk, text, and plenty of data. You might think, what's the catch? There's no way Pure Talk can offer cell phone service that cheap. Well, ask the thousands of those of us who have already made the switch. They're loving Pure Talk.