 to kind of talk to millennials in a new way. Millennials were also famously the generation that was afraid of quote unquote adulting, the ones who were kind of perpetually eating the avocado toast. And so there is a slightly different way to talk to them. And it's also good for marketers in a sense. If you can sell a Gen Z and a millennial the same thing, that's great, right? Maybe you can't talk to them the same way, but if you can ultimately sell them the same outfit, that's good for you.