 Endorsements by Musk and other celebrity CEOs could still influence the wider electorate. Political scientist Casey Dominguez at the University of San Diego remembers a key endorsement Barack Obama got back in 2008. Oprah Winfrey, if we're talking about an astronomical level of celebrity, the tech CEOs, I don't think, reach those levels of celebrity or adoration. Now, keep in mind, voters are also consumers who vote with their wallets.