 Yeah, and that's going to require a change in how people look at success or compassion because, man, it feels good to make a donation that you know is going to end up meeting an immediate need right away. But this is talking about something that's more long-term and permanent. So, James, we really appreciate you being on. And like I said at the very beginning of the conversation, this is something that's probably challenging the way people view this in a lot of different ways. So once again, truecharity.us to find out all this information.