 is kind of tied to maybe if we do hospital price lists and all this kind of stuff. He said, no, it's a real estate issue. It really comes down to the fact that if you are getting good information about your health and you're making the right decisions, there are no pills to give you. And at the end of the day, that's kind of what you're calling out here, right? The government came out the other day and said seed oils are good for you, right? I mean, it's like, wait a minute, these used to be industrial oils and we've just decided to put them in all of our food now.