 is all of these seeds in this world that we work in, the specialty seed market, there's a lot of different options and a lot of places that people can go. But we want to make it simple to make for farmers and ranchers and anyone to make those practical and profitable decisions for their operation. If they are not operating in the green, in the black, if they're operating in the red, they're not making money and that's not a great choice for their operation. And so we really are focused