 With that first visit and that first impression we make on visitors, you just never know what that might turn into. It might turn into a college career for Colin or Connor here in South Dakota. It might be a second vacation home. It might be starting a business, expanding a business, retiring to South Dakota. So we're a very special place. Let's not take that for granted. And let's not forget that halo effect that comes from that very first visit to South Dakota.