 Well, there was a great challenge, but then when the San Diego Zoo found out about our food, and so they used the food for the lions and tigers and the birds of prey. And now all the zoos in the country are using my food. So there's not much of a challenge. Ever since the zoos took over, there's no more of a challenge. Now, you know, it's doing real well because I guess they're thinking, you know, if the zoos have confidence in you, then, you know, it shouldn't do what you do.