 Yeah, I'll read a quote from Phil Spencer. This is to Polygon in May, or sorry, in March of this year, which was, he said, I'll say the thing that has me most concerned for the industry is the lack of growth. And when you have an industry that is projected to be smaller next year in terms of players and dollars, and you get a lot of publicly traded companies that are in the industry that have to show their investors growth, it's