 I mean, we're just halfway into July. It's only going to get worse. Oh, it's absolutely going to get worse. The reason it's tempered right now is just because so much ad space is being sold to political candidates. But, you know, the primaries are across the country in early August. Once that happens, that's going to dry up for a while, and here come the Medicare ads. And, folks, these people who are doing these ads on TV telling you, make sure you get all the benefits to which you're entitled, they are not philanthropists.