 I think you're right, and you know who that person did end up talking to was Netflix because Netflix was renting DVDs to people through the mail. Do you remember that? I remember that. Then you'd just drop it back in the mail to send it back. Right, exactly, and everyone was giving that business. Everyone was carving the gravestone for that business, just like they were carving the gravestone for Amazon. Oh, you're selling books over the Internet? Yeah, that's not going to last.