 And he said, maybe we want to figure things out a little bit differently. Ripley soon started learning the barista trade and imagining what a coffee shop on the reservation could be and mean for the community. He even learned how to do some amateur latte art. Three years later, they were ready. The name comes from the Ojibwe word for thank you, migwitch, but with a bit of a spooky spin, emphasizing witch. W-I-T-C-H.