 I don't know what percentage of men buy espresso martinis versus women. It's a good question. It's not a lot. You think so? Here's the deal. I've been noticing a lot more men drinking espresso martinis because of the coffee. You want a little bit of a liquor, but you want some caffeine, and you don't want to go Red Bull. Red Bull vodka. Remember when Red Bull vodkas were really popular? Oh, yeah.