 but just not at the same pace it had been a half a century ago. It's projected it will reach $9.7 billion by 2050 and $10.4 billion by the year 2100. It's also All-American Pet Photo Day today. National Cheer Up the Lonely Day. If you know someone who may be lonely and in need of a smile, reach out with a little extra love and attention. It's also National Mojito Day today.