 happiness with their purchase. You know, you buy a hot tub. Some of these things are $25,000, $30,000. You go up to a swim spa, there's small pools at $50,000, and the goal is to use them. Right. Not to sit there and spend hours maintaining them, pulling your hair out going, what am I doing wrong? And so you're correct. Once you use it for the first time, you're absolutely a believer. And, you know, we're a small family-run business. You know, I'm a veteran. I served in the Navy for 20 years. We don't have the...