 It's an interesting time right now because Amazon Prime is not the only membership out there. So we have Target Circle 360. We have Walmart Plus. And so as a shopper, it's really important for you to take a look at which platform or retailer you use the most and then consider getting that membership. And the membership on Amazon in particular, I'm a member. I find it to be worthwhile because I shop on Amazon very frequently. I get cash back at Whole Foods.