 Three weeks later, Tractor Supply delivered its decision. Diversity, equity, and inclusion at the rural chain were over, including related job roles, and so were some of its environmental initiatives and other causes frequently championed by social progressives. So they talked to Robbie Starbuck. He said, yeah, we definitely proved a model of blitzing a company with a primarily conservative customer base, and he intends to target other companies soon. What's your thought on that, David?