 You know what goes on when you walk down the grocery aisles. If you own a home, you might want to call my friends at American Financing. American Financing is saving their customers on average almost $900 a month by tapping into your home's equity and wiping out high-interest credit card debt. As I said the other day, I saw 35% at Macy's, 31% at J.Crew. I just went around and was looking.