 It is, hands down, in the tradition with it, that goes along with it, where exactly each player gets it, I believe, for a week or something like that, or a couple of days. So they go and do all these different things, because you only have it for a short amount of time, so you go and do all these crazy things, and people get to see all that, especially now with social media. It goes to different hometowns. Does any other trophy do that? No. Everyone just goes into a trophy case, and so what? So absolutely, the Stanley Cup's got it figured out. I imagine if the Stanley Cup could talk, it could tell some pretty wild stories. I bet you'd seen the inside of a strip club. Uh-huh.