 But at a restaurant like Bull and Bear, you're not expecting them to grow. No, you don't. But it was an interesting endeavor. We wanted to do a fried chicken. And everybody has an opinion on fried chicken, right? My mother does better, my friend. I go to this restaurant. And it was something we took and said, okay, let's try. And then it becomes so much a success because it's a bit more than just a fried chicken, right? How do you do it differently?