 But for whatever reason, very elite swimmers just tend to be, at least in America, tend to be white. I mean, there are diversity. There are black swimmers and Asian and all the rest. But it tends to be just historically mostly white kids. Kind of like hockey. Yeah, it's just for whatever reason. So I was stunned to see this low level of diversity in a J.Crew campaign. I'm not used to seeing that. I haven't seen that in years. And then just yesterday I saw a tweet, the U.S. Olympic swim team,