 Right, and like you said, and literally one of the guys on that panel was a former player. Right, right. And I think was engaged to Lindsey Vonn, and that dude, I've been a fan of him, even though I'm not a big Canadian fan or those teams, but him as a person, even though I think during his playing career, I don't think he was really viewed, I don't think a lot of people liked him, and maybe it was because of, you know, the sport it was, and again, that narrative that, again, is...