 People are turning into track and field right now because of Snoop Dogg. Yeah, I mean, and that's part of the, you know, I think there's some people that tune in for women's basketball because of Jason Sudeikis. There is marketing here without question. You know, Lonzo Ball is an individual that never should have been picked second overall. Not a chance. It still baffles me that, and I'm trying to think,