 She says they hope to highlight everyone from young, emerging artists to innovators, changemakers, and anyone making a positive impact on the world. Of course, Starbucks isn't the first brand to have a go at Tinseltown. Some luxury fashion labels have creative production companies, and who can forget Mattel, that recently struck gold with the Barbie movie. And they're also known for sponsoring advertisements in TV shows. No word yet on any projects in the works, but we'll see if people's love of their coffee transfers to the big screen. Brian VanMiller, CBS News.