 Was he popular in 63 when he signed the contract, or was this before he rose to fame? Remember, this is Beatlemania time. All of this stuff is just starting to come in, new sounds, and he wasn't popular when he signed it, but the label was looking for something, the next big thing. You know what, because I'll tell you right now, I'm going to tell you who I was thinking, but I obviously threw it out. I know who it is. Because you said he was, I was thinking Elvis.