 So I'm one of those guys. If I don't really care that much about the game, I will watch the third or fourth quarter because I got other stuff to do. Unless I'm really into the teams, really into the players. So it increased second quarter goes up after halftime goes up and then fourth quarter spike. Close game. Mahomes has the ball. Okay. Presidential debates are the exact opposite. Presidential debates start with extremely high viewership. And after about seven to 10 minutes, they go off a cliff.