 great potential customers, and also people that may have a hobby or interest that lends itself well to building a travel business around. That could be culinary, wine. It could be wellness. Really anything. You have so many hobbies and interests. And that could lead to the specialty side of things as well. Jackie, listen, I do not mean to cut you off because we could go on and on and we could do the entire show. The Jackie Friedman show. We could, but...