 Okay, we are in touch with everyday people because everybody's background on my channel is that of an everyday person. Like that is our reality. You know, my background as a cab driver, I never shut up about it. But there's no one you can point to on the network that didn't have some type of a humble origin story. Okay, and the reason more people watch us, okay, and more people relate to us is because we know we're talking to them at their level because it's our level. And we have this collective investment in the country.