 Media, influencers, and we finally got to see all these amazing products. So I want to go through some of these with you. Sure. And ladies and gentlemen, you may very well have one of these guns. So what we're going to talk about here is really going to be, again, it's an evolution of what SIG has already mastered. I kind of wanted to leave this one for last, but since it's on the front of the book, I'm going to go for it because it is my favorite carry gun. And it's been, can I say it's been redesigned?