 A 24-7, all of us, news service in our hands with these smartphones. And we have access to content from all the time. Why I think that's different than in the past is that, one, these are two of the most well-known people on the planet for what it is that they are, certainly in America, for what it is that they do. Biden's been around for 40 years. He's been president for four. He was vice president for eight.