 Netflix does this by crunching the data from each subscriber's history with the service all the way back to anyone who had the DVD-by-mail service. Now when it's redesigned, the company's looking to capitalize on this even further by packaging all the information that might appeal to you and putting it on one page to avoid you having to dance around. And the personal touch is not a bad move in a world where people are cutting back on streaming services. They're more likely to stick with the one that knows them best. Brian Bannmiller, CBS News.