 But if these things have enough great features, maybe Samsung and Google might be able to win some of those potential upgraders from Apple who have already seen what iOS 18 is going to bring. And maybe they're saying, eh, I'd kind of rather maybe try something a little bit different, a little new this time around. Emphasis on AI once again. Both Google and Samsung and Apple, they have all emphasized their AI offerings. I have been trying out a lot of this stuff, both from Samsung and Google.