 But obviously you're talking about the biggest market in this country, you know, versus, you know, the game's biggest star in Edmonton that hadn't won a Stanley Cup final in their own franchise since 1990. So, yeah, I mean, Reed, the ratings would have gone through the roof. Absolutely. And that's where it looked like it was headed when the Rangers were up 2-1 in the Eastern Conference Finals versus the Florida Panthers. And, you know, Game 4, you know, it was tied there.