 Yeah, this was definitely genius on Patrick Mahomes and Coors Light and just coming together and saying, okay, this is kind of a ridiculous rule, but let's make a commercial poking fun of that. I think it's a great look, and there's nothing wrong with it. They're not breaking any rules, so might as well go for it. Yeah, listen, the NFL, we've heard this for so long, it stands for no fun. The NFL is the no fun league.