 And so you'll see somebody go, you can look this up. They'll be like, they'll say Oprah's on. I'm not saying Oprah is, but I'm saying hypothetically speaking or as an example, they'll say Oprah's on adrenochrome and they'll show pictures of Oprah. They'll show pictures of Oprah with the black eyes and then they'll show Oprah appearing to not age at all.