 Abbott decided to come up with a board game that relied solely on colors and shapes, something suitable for young kids unable to read as well as those with limited mobility. Pictures of sweet treats like candy canes, peanut brittle, and gingerbread cookies on the game board also made Candyland a big hit with the kids. The Milton Bradley Company purchased the rights to Candyland and its popularity grew, eventually becoming a classic board game for children around the world. Matt Murphy, Fox News.