 to keep getting their loyalty point. Well, we agree. And it's interesting you say that because there are so many great people there. We have so many strong relationships and friendships. Some of them have moved on now. But just to see that, it was very disappointing. And it just underscores travel industry. It is people. It's relationships. It's not about the transaction. The transaction is important. I don't want to diminish that. But at the same point... I was so surprised when Tauk... Well, not surprised and not just disappointed when Tauk made...