 the way you like and be sales salesman-y, if you will. Again, paint a picture. When I first started on Wall Street, they were more concerned about teaching us how to sell people. And I remember that. That was one of the things that they were trying to say, what you got to do is you got to paint people a picture. Paint people a picture of all the money that you're going to make them, all the things that you're going to do.