 the lower prices. It was such a welcomed and inspiring experience. Honestly, it was exciting. What's happening in Texas is not happening for sure here in the New York area. It's not happening in other parts of the country, certainly that we've traveled to, to the degree that we've seen. But, you know, we know you're not originally from the Dallas Metroplex, but having now lived there for so long with Nexshin and Sabre previously, what is it that you find that makes the area so desirable for business as well as for travel and tourism?