 However, it's not uncommon for companies to use so-called random name generators to come up with names which are then tried out on focus groups to see which ones sound best. For example, drugs sound more powerful if they start with a Z or a later letter in the alphabet. This is Dr. George Slopko. Join me for The Buzz with Dr. Z at 2 p.m. the third Tuesday of each month on Talk Radio 98.5 and 1240 WRTA.