 in the history of the country. You know, even the Nixon-Kennedy debate, you go back to 1960, it was argued that Richard Nixon really won the debate with John Kennedy substantively. But Kennedy was smart. He embraced the power of television and the impact of television. And he went out and got makeup. Nixon didn't put on any makeup, apparently, or much. He was sweating profusely. If you watched the Nixon-Kennedy debate, you thought that Kennedy won. If you listened to it on the radio, you felt Nixon won.