 You care about your reputation. You care about attention and publicity, whether it's positive or negative. And because of that, people then say, oh, my God, so-and-so is trending on Twitter, so-and-so is there. And because you follow that celebrity, now all of a sudden you see, hey, they're at a Panthers game or, hey, they're at a Rangers game or, hey, they're at an Oilers game. Now you're like, hey, I want to find out more about this team because that person that I like, they follow that team, so let me understand. It's why so many people became Mets fans.