 I get it. The NBA runs games every day in the course of the season, just about every day, multiple games a day, basketball here, basketball there. Man, they don't charge $400. I get it. It's not the NFL. But then at the same time, the NBA actually says, hey, you only want to watch this game? You can pay to watch this one. You don't got to pay for the whole damn thing. You got options. The NFL has refused to do that. They say you pay for everything or you have nothing.