 They get that, and they understand that it's LeBron. So because it's LeBron, they know that whatever they do with LeBron, it's going to generate headlines and clicks. I get that. My issue is when you are Stephen A. Smith and you are going to be likely the highest paid employee they've ever had, and I know he wants $25 million, and it's reported that they're giving him $18 million, so they're $7 million shy of what they both want.