 And I'm happy for that. How much did it go up yesterday? It went up more than going up, $7, almost 4%. And the reason is, one analyst said they're going to go well past $200 a share. Amazon is planning to fight back against rising competition from rivals Timu and Sheen, mirroring their business models with new direct from China discount section. So they're discounting, they're just not going to give up the ground. They got a big, big moat and a tall, tall wall.