 Part of the reason why so many people loved going to Knicks games when the Knicks sucked so much was because they thought they were going to see Spike Lee courtside. Part of the reason when the Lakers had their struggles in the 90s, when Magic retired for the first time, was because you wondered if you were going to see Jack Nicholson at courtside. So this is so much predication on winning, but also the celebrity that comes with these particular teams and sports. Yeah.