 What is it, ladies and gentlemen? And yes, you can say it. What is the one bad word, according to Ron Swanson, who says if it's good enough for a sailor, it's a good word. But this one is there's only one bad word. What is the one bad word, according to Ron Swanson's pyramid of greatness? And I think there are other bad words, but I agree with this one. This is an awful, awful word.