 But the price point of this was shockingly affordable to me and I know will be to others. And I can hear people out there now, what's this going to cost? Yeah, so I think because of the amount of time, effort, money, engineering, those things, we invest in innovation. We invest in these military contracts to make sure our guns are the most tested and proven guns on the planet. There's a cost to that. And that's why SIG products are more expensive. And we don't hide from that. We invest in our products to make them better.