 Yeah, and it's a great analogy because, you know, social media makes things come to life in a way that that just didn't exist 20 years ago. I mean, yes, to your point, Facebook was something that was used in 2004, but it was used by a very select few. You know, where now, you know, you become worldwide famous. I mean, you know, the hawk to a girl becomes the most famous person on planet Earth