 Patrick Mahomes is breaking rules in the NFL that says players are not supposed to promote alcohol. And so how is Patrick Mahomes promoting Coors Light? By making fun of the fact that he can't. You want to know how? I want you to take a listen. This is from a new commercial. And this is genius marketing, by the way. Whether or not the NFL agrees, I'm sure they would, but they probably don't like it. There's also free marketing.