 Yeah, exactly. So we work backward from the decisions that women actually make to the layers of information and emotion and understanding that underlie those decisions in order to try to understand how the decisions are coming about and, as you said, how they may be coming about differently for different groups of women. So just backwards from the decision that you're making about a particular healthcare behavior that you might do, you, of course, have to know that that thing exists. So, for instance, you have to know that there are preventive surgeries and that they might be relevant