 Certainly a healthfulness that we just don't see everywhere else. In fact, it was so remarkable that the emperor of Japan actually has visited this village. Pictures were taken there. You could see them all over the village there as they had posted them. So this had stood out. And, of course, Connie Chung, ABC News 2020, had gone to visit there in the year 2000. This was originally on television. You could see the actual pictures for yourself. But the HA revolution has come here, Pat.