 They're going to feel it. And when they feel it, they're going to say, gee, I want this as part of my regular daily regimen. So purity is really betting beyond the free bottle. They're betting that people will have a positive experience, that they'll say, gosh, I like this. I love the way I feel on green TCR. And they'll order more. So from purity standpoint, I have to say it isn't much of a risk at all.