 And the same way, performing a habit, some small better behavior today, often doesn't feel like a whole lot. You know, like what's the difference between eating a burger and fries for lunch or eating a salad? On any given day, not very much. Your body looks basically the same in the mirror. The scale doesn't really change. But if you repeat those habits for two or five or ten years, the same way that saving for retirement for a decade or two, all of a sudden you turn around and you have these very different results based on what those daily choices were. And so...