 James, I'm wondering if you could perhaps share a story or two about how these techniques have helped somebody really change an ingrained habit. Sure. Let me start by giving you one that worked positively. So I guess the ingrained habit here was procrastinating or not working out, you know, not taking care of themselves and so on. But I had a reader who ended up losing over 100 pounds. One of the first things that he did was he went to the gym, but he wasn't allowed to stay for longer than five minutes. So...