 But I think also part of it is being intentional about the language that we use, being intentional that this is a giving vehicle. And I think one strategy, I guess, that's a part of the bigger picture is talking with wealth advisors. I mean, most of the time, as you know, when you're dealing with your own personal finances, you talk to your wealth advisor. And a lot of times we're realizing that people, you know, future and current donors ask their wealth advisor, who should I be giving to?