 You know, it's October, it's football season, and, well, we all know the Patriots sucks, and nobody up in the Northeast cares about college football. So, I mean, they really don't have to worry about the competition as far as the local market goes. Now, Gateway being on the schedule, there's no NFL team in St. Louis, so you really do have to kind of worry about the whole St. Louis Cardinals, but me being a Cardinals fan of this year, it's hard to tell.