 Introduce more people to the joy of giving. And also think about one example I hear a lot of nonprofits say is, well, donors want to give on Venmo. We don't have a Venmo option. Or they want to give via Cash App. We don't have a Cash App. I'm not suggesting you have every single platform, but increasingly understand who your potential donors are, how they're giving, and how to engage them. It may be through a crowdfunding campaign. It may be through a new vehicle. Understand that the ways of giving are changing. There's