 Then the celebration, and then, you know, everything that goes along with Bryson and the crowd and him, you know, running the U.S. Open trophy around to everybody, stopping in on the live from afterwards with Johnson, as you just talked about, after he hit the shot, handed him the trophy. What a moment that was in television. And then, you know, the next day he's in New York. He's running up in the Fallon show. He's on the morning show. He's doing all the stuff. What, I mean...