 I don't know if this would be, I know it's interesting, but I don't know that I'm surprised by this either. When I think of jeans, I mean, how many of you wear jeans? I venture to guess that in this audience, I don't care if you're 65, I don't care if you're 22, you have jeans. You have a pair of jeans, five pairs of jeans, who knows? But the kind of jeans, Levi's, their shares dropped 12%.