 If I must, I will. Yeah, really thrilled to have our guest on here on Sports Econ 101. A guy very familiar to the San Francisco Bay Area, the sports world. His name is Pat Gallagher. You may recognize that name. He was with the San Francisco Giants for 32 years. I'd like to say, Pat, you are not only a marketing genius, but you're an imagination guy. The things that you've come up with,