 And he does the Los Angeles show, and he knew Larry. I think he's on the Salem Network. I think Larry is also. Fantastic. Now, there's a business term, Ron, called elevator pitch. Explain what that is, which is part of the title of your book. Yeah, an elevator pitch, I came to know it in Silicon Valley, which is where I'm located. It was the thing that when you were pitching an idea to a venture capitalist, and they