 whether it be a nursing home or death in the family, we're the first call. Believe it or not, most people will call us before they call the family members. And there's not always a lot for us to do, but we're there to help them understand and navigate those life moments. And I think when we think about that and we start to say, all right, so why don't people do this? Why don't people talk about this? It's hard. Let's just acknowledge what it is. It's hard to talk about, obviously, going into a nursing home, the passing of a loved one. These are tough topics, but we can't put our head in the sand. We wouldn't be doing our job.