 It's money, people. It is money. It's all about that, right? But the bar thing is big because that's a way for them to get people in. We're the Bucks bar. We're the Cowboys bar. We're the Packers bar. I mean, you get it, especially in big cities, but it doesn't even have to be in big cities where you can find the places where you can go and watch because you don't want to get nipped for paying some crazy amount of money