 And once you realize that, once you become aware of it, then you actually have a chance to change it. So for example, you could buy an alarm on Amazon for $8 or $10, an actual alarm clock, and then start charging your phone in another room, charge it in the kitchen or in the bathroom or something. And now when you turn off the alarm, there's no screen to scroll through. And that opportunity to change that bad habit, that was only available after you became aware of it. And so I think the process of behavior change almost always starts with some form of awareness.