 Right, their head's in the sand, you know? I don't know what you even do when you find out that that's true. Yeah, and the unwarranted demonization of natural fat-containing foods, nutrient-dense foods like animal-sourced foods, which continue to be demonized. Even by the American Diabetic Association. Is it an association society? I don't remember which one is still pushing the notion that, you know, diabetics can eat carbohydrates. Like, actually, I don't think so. I don't think that's a very good idea. I see.