 you must have a philosophy of fun. I mean, because there's no way that you're doing what you're doing unless you're having fun. And tell us about your imagination. I keep bringing that up, but I know you've got to have this wild, creative sense inside of you. I'm a business guy, and I, you know, you look for, I'm a sales guy, marketing guy, and you look for things. I was just trying to sell tickets. I was trying, I mean, if you boiled my job down, I was trying to get