 And there was even a reduction of redness and an improvement in the evenness of skin tone. So we're talking about big beauty benefits. And it works from the inside out, which is fabulous. Men love it. Women love it. And it's really catching on here in North America. It sure is. It's a really impressive list of clinical benefits for beautifying skin from the inside out. No wonder they love it there in Japan. And now we're learning about it here. But Sherry, I know you like to say the wrinkle-reducing benefits and the skin tone benefits are just part of this. That's just kind of the cherry on the top. What do you mean by this?