 You know, they were pretty impatient. You had to give them a pitch very, very quickly, effectively, profoundly, so that they would want to fund your startup. And, you know, it's kind of like what the time it would take you would be in an elevator ride. So that was called an elevator pitch, just because that's what they called it. Out of this area, anyway. So that's what we called it, elevator pitches. It was 500 words. The original title was,