 Can you, when you're not getting a raise, can you stretch your paychecks? I mean, there's so many reasons. I don't even have to give you the reasons. You understand it. Inflation slowed more than expected last month. It fell to 3.3% from 3.4 in April. Last time this year, it was 4%. And two years ago, 9%. So you keep hearing BOGO, BOGO, BOGO. That's the thing. Why are we hearing BOGO? Because...