 And they cannot stay afloat. They cannot keep groceries on the table. They can't buy the basic things that they need for their family and meet their children's basic needs without extreme financial stress and putting things on a credit card every month. That's very real to them. You can talk about ethereal issues and things that are happening around the globe. They're concerned about that. But their first concern is their own family, their own livelihoods. And that's what's on the line. And so