 And you can see it as a reason to start scooping this up for the benefit of society. They call good evil and evil good. They put bitter for sweet and sweet for bitter. We're going to be coming up to a break here in just a minute. It's like the 1984 Ministry of Truth. Exactly. All righty. We'll be back right after this with a whole lot more. So don't go away. More to come. A lot more.