 which is typically an area where you practice and you serve someone else's needs as a designer. He was serving his own personal needs and then also serving the client's needs. So I think once he realized that, he kind of has pivoted more and more over the years to be more of an artist. It's more of a catch-all than a graphic designer. While he still does a lot of design, I think he's primarily functioning as an artist who's looking inward to generate work.