 There's a thought by the sages of the Bible that everyone has a mission, everyone has a purpose. And I think most people know they do, and as they get older, once they can put food on their table, they may ruminate on this and try and figure out what their purpose is in life, and they may start to go in that direction. They know it's not playing more golf and getting a bigger house or bigger TV or whatever, but they realize it's something deeper than that that has more meaning.