 Yes, it does. People do great. Midwesterners know how to get it done. Baby boomers know how to get it done. Our average client size is between half a million and $3 million of investables, right? So we see account sizes coming in in that almost every show, right? People are calling us saying, hey, I want a roadmap. I need to talk about these things. And when we sit down with them, they're talking about their fears, their concerns. It's like...