 Well, you know, from an antioxidant perspective, the healthy aging perspective, astaxanthin is up to 6,000 times more potent than vitamin C in its singlet oxygen quenching capacity. That should be enough to get everybody excited. There's really, you know, something in this for everybody. With Astafx from Purity here, you get to see the amazing power of astaxanthin for yourself. It's the king of the carotenoids.