 it really brings it to light because now all of a sudden it's in my face. Where before, I've always described inflation as a slow erosion of purchasing power. It's not something that you just wake up one day and all of a sudden the cost of eggs doubled until a couple of years ago when we woke up and the cost of eggs doubled. That is the reality. Usually we have to look back in time. Most people paid more for their last car than they did their first house. That's inflation. But that takes 30 years typically.