 Most notably, he's done work for Sofia Coppola's Virgin Suicides, Spike Jonze's Her, the logo for Freaks and Geeks, Warby Parker, Amaze, Nike, on and on and on, all this amazing work. He's kind of known within the art and design community, but kind of bringing him to a wider audience through his work and kind of how he operates and moves through the world. What is, I mean, obviously the art is there, but what is compelling about Jeff the person that makes it doc-worthy?