 drives you nuts so but um yeah you have to spend and you know our situation is not different i've got more way more than 10 000 hours on this microphone you're probably approaching 10 000 hours on the microphone and on stages and so forth at this stage and and you know again major nationally known brands you look at our social footprint the number of people that brand recognize one of us um if you were to do a survey on branding and so forth we know what our numbers are it's