 getting anything back for making those referrals. So we're not selling anything. And so we can really be an unbiased person to make recommendations, which I think is really important. That's hard to find in this industry is a neutral person to help you navigate. Right, right. And so, Lisa, obviously, you know, as the world has changed, I, you know, I remember when I first got into the industry back started Answers for Elders in 2009.