 Yeah. Well, I'm glad you mentioned the competitors because that's really kind of my take on this. As a luxury vehicle on its own, a big luxury sedan, it's terrific. Then you look at the competitors that cost about the same. And in a lot of ways, they just seem cooler to me. They seem like they have more stuff, more interesting stuff, more interesting infotainment kind of situations, more interesting even safety equipment. All kinds of stuff just seems a little more fascinating to me.