 have to see for themselves, right? And just sort of let it all absorb in terms of what the vision is and how it's all coming together, right? That's absolutely true. It's happened countless times where we've taken people behind the construction fence into the park and walk on the paths and see the lake there. And then they realize, oh my gosh, I didn't realize this was all here. Maybe you drive by and subconsciously there's a construction fence and you think, oh, there's something happening on that dirt lot there.