 Hi, my name is Pam Galyon from Galyon Therapy. The Weekend Warrior campaign has become a theater of the mind. I brought the idea to Burt Broadcasting radio station, and I had a kind of an idea of what I wanted. I wanted to bring a little fun, and it was amazing. The talent that they had, it was better than anything that I could have ever wished for. I don't think that I could have paid a professional advertising firm to come up with something as good as what we have with the Weekend Warrior. People have related to it. It's made them laugh.