 through price gouging. Wednesday, he said his office is going after businesses trying to take advantage of evacuees. Torres adds, in moments of crisis, you see the best in people and compassion they have for one another. Unfortunately, in moments like this, it brings out the worst in people as well. Price gouging is when businesses dramatically raise rates to take advantage of people who need their services. His office has already gotten a report of hotel rate hikes in Roswell, which is where they're focusing their investigations first. Kenneth Kirtley, NewsRadio KKOB.