 Yeah, absolutely. So what is it, Bobby, you just described this, but what is it about fly fishing, about the sport that calms the demons? What, in your opinion, we just mentioned the environment, but what else about it? The technology of it? Sure. Anyway. You know, I thought about this a lot, TJ, and if I could put it to a word, man, I think I would put it to presence, okay? So like...