 New Mexico True. Since 1922. This is New Mexico's number one radio station. 96.3 Newsradio. KKOB. Happy birthday, America. Celebrate big with a chance at $5,000 in the Red, White, and Win giveaway. Throw a big block party, take an amazing summer vacation, or celebrate however you wish. Head to our website now to enter this national contest for your chance to red, white, and win $5,000.