 A five-generation family-owned business. I remember when we first were approached by Burt Broadcasting to start using radio. I was very hesitant. But what I did realize is you can't dabble in it. You have to make a commitment and let them show you what they can do for you. And radio is affordable in our community. You can put one drop of blue dye in a gallon of water and it won't change a thing. But if you put 50 drops, it changes everything.