 I remember a guy from the base that worked in the mechanic area. He said, you'd be real loud in there. When your commercial came on, everything became quiet because they wanted to hear what guns were going to be on sale. And when people are driving around, they know who you are. They see you in your business. They hear you on the radio. You are the face of that business. It helps immensely. When something works, you stay with it. And radio is affordable in our community.