 Coast to Coast AM with George Norrie on Houston KINN. This is Dr. Westover from Mountain View Dental. Well, we started advertising in radio 10 years ago. Our hope in radio advertising was to really get a message out to the community of some of the services that we provide, and they really helped us create something that was genuine in a way that allowed us to be able to talk freely, that was not real scripted, and that ultimately has helped the community understand what our purpose is.