 If you give a commitment nine months, a year, you will see a difference in your business. I know we did, and we've been on radio close to 15 years now, and we've increased our budget about every year. When you get out of your comfort zone, that's where your blessings are. And it's the same way with radio. Reach the listeners of Burt Broadcasting's family of radio stations. Burt Broadcasting has always had my best interests at heart. I know that. When something works, you stay with it.