 Since 1969, members of the American Traffic Safety Services Association have worked diligently to make our nation's roadways safer by providing the majority of roadway safety features, including bright signs and pavement markings, guardrails, and crash cushions. These are just some of the roadway devices that save thousands of lives each day. Since most of our roadways were built in the 1950s, there's so much more work that needs to be done to reach the ultimate goal of zero deaths. Safer roads save lives.