 Listen, in Chicago, there were some radio greats out here. There was Jonathan Brandmeier, Steve Dahl, who was really the... He's the guy who paved the way for Howard Stern. If you remember the disco demolition stuff, he did all that. Oh, yeah. Those are the guys I listened to when I was young. And so I always admired radio. I always admired broadcast news. I remember my dad took me. We were going to one of his plants.