 New Mexico True. Since 1922. This is New Mexico's number one radio station. 96.3 Newsradio. KKOB. Cue the fireworks and celebrate Independence Day with the Omaha Steaks 4th of July Sale. Save 50% off site-wide and fire up the perfect backyard cookout with tender steaks, juicy burgers, deli-style franks, and more family favorites.