 Now, is that a bad thing? I don't think so. Everybody strives to be better every day, right? That's what we do. That's the beauty of capitalism. Yeah. Is that if you want to win in the game, you have to put out a better, superior product at a better and superior price. Right. And take care of your customers better. With a better and superior warranty, et cetera, et cetera, et cetera. And that's why you see...