 Of course, they knew in the research, if you read the book, that OxyContin was $35 billion in revenue and has launched a public health crisis to which we're still dealing with to this day as well. And it was born out of three generations of a single family. And how it is just, it's sad, it's incredible. It is the downside of the free market system. I talk about that. We've got to be able to face that.