 Joe's jacking your prices up 20% over the last four years, and we're going to take them down 20%. We're going to jack them down, baby. We're going to jack those prices down, absolutely. And by the way, if you're listening on the radio, we also invite you to like our YouTube channel. AM1100, the flag YouTube channel, like that. Just subscribe to that. It costs you nothing on the YouTube channel. And hit that bell.