 This constant entertainment for us. You can't even expect a child to sit there and be changed now without being entertained. So do we have a digital addiction? Yes. You have to have something in your hand, in the car, walking. Constant noise, constant entertainment. I believe it all goes back to, remember the entertainment sections in the back seat of the car for the kids when you're on a trip? Remember what we used to do when we were on a trip? Punch buggy.