 And so tell me about the life of a creator. What does it entail? It looks very easy, is it? That's a great question because it seems like it's really easy, right? Yeah, it is the greatest job you can have. So there's no complaint when I say that we work seven days a week. And six of the days is to plan a video and then one day is to shoot it. So we do all of it to plan out that one day.