 Okay. All right. So now to what I was going to ask you, how does someone, there's a lot of farmers, ranchers who are, they're not wanting to look at the markets right now. They're disappointed with things, not happy. Inputs are high, interest rates are high, things like that. Just the overall sentiment is not the greatest right now, I would say. How does someone take emotion out of their marketing in a volatile window like this, Jim?