 Yeah, we built our new campaign around the theme Hello last year, and that was built around the idea that, you know, we're friendly. That's what we hear all the time is people can't believe how nice North Dakotans are and how friendly and willing people are to, you know, share everything from best restaurants to the best place to catch fish. And so we built the theme around that and then also around the idea that, hello, you know, you should get to North Dakota. We shouldn't be your last date.