 you know, my wife and I, as we took this venture on, one of the things that's important to us is, you know, obviously we want to, we want a product and we want to be associated with something that obviously it's going to be our identity going forward. And we want something we'd be proud of. And so not only are popticles, you know, premium sunglass, but there's, they're different, as you mentioned, which we could talk about a little bit more. And so it is something that we're proud of. It's something that we'll probably be identified with. And then specifically for golf,