 Is this like a Justin Bieber artist who really made their way on social media? It's a very good analogy. YouTube, that's kind of how Bieber made it. Pop music. Now there are a ton of different, but I believe he was primarily Instagram, TikTok, all that stuff. Have you seen the gal? I don't watch America's Got Talent, but you'll see snippets pop up on your news feeds. Yeah.