 Well, we've been in a period previously where it was easy to periodically hit home runs in our marketing. Now we're entering a period when there's still going to be opportunities. I still believe that. But we have to focus on hitting singles and doubles with our marketing plan and having the discipline to take advantage of rallies to do so. And until these dynamics change, we get more momentum under commodities. I think we need to be quick to take advantage of opportunities when they present themselves.