 I'm Dave Osted. And I'm Ryan Osted. Every golfer will get value from being custom fit. The truth is the higher handicappers will get more value from being custom fit than the low handicappers. It's changed so much since my dad started the business in 1963. We now have hundreds of thousands of dollars in technology, and we know exactly what the spin rate is, what the launch angle is. We encourage you to bring your current clubs in now, and we can compare it. And guys walk out of the store knowing that the purchase they just made is going to give them 21 more yards off the tee box.