 Yeah, slug bug or take a nap in the back window. Counting cows. We used to read, play with an Etch-A-Sketch. But no, now you're watching full-length movies in the back of your car. We're responsible for this. Yeah, absolutely. And people don't even... I mean, a kid that's less than a year old getting his diaper changed? Yep, and they've got this thing. You slide your phone in, you hit the program, and it entertains the kid while you change your diapers. So they're less fussy. Yeah, it's crazy. Yeah.