 Yep, and we have those conversations in our clubhouse and even in the dugout frequently because, once again, most of these guys, when they first join our team, they've never been to Fargo. They think they're roads and covered wagons. That's kind of the phrase I've always used. So they get here, and we're on the campus of NDSU, and, of course, the campus continues to grow and all the athletic facilities. But, once again, it's really all about the people and having restaurants because athletes love to eat. So when they get here and they have –