 Because we're offering you this service in Grand Forks or this product in Grand Forks. And I think we see that with some other things, with some other products, small and large. You're going to spend more to get that in Grand Forks because we have to get it to you in Grand Forks. If you want to drive to Fargo, you can spend less. And then it's up to you to decide if it's worth the convenience of bringing it to Grand Forks. But it seems like there's an angle of business.