 and making sure that we're putting the best product out. Even though their name is nowhere on the glasses and, you know, you would never see who they are, they treat it as a reflection of them. And that's another reason, you know, when we think about all those aspects and making sure you talked in the beginning about businesses maybe not being around or whatever, we're committed to this long term. We're all in on it. And we want something we can be proud of. And having partners that believe in the same thing is extremely important to us and