 So it is kind of amazing how we've conditioned to this. And that's basically what you're saying. We've become very normalized. And the normalized is what's going back to what I said in the opening. This normalization of the way we're eating is what's caused this crisis that we're dealing with in obesity, type 2 diabetes, type 2 diabetes in children, all the rest of these issues that surround obesity. So we come back from the break. We frame the problem. Now we're going to start talking about the solution.