 And then what did Bud Light do? Bud Light ran a group of cans honoring a dude's 365th day of womanhood or whatever. And million-dollar GOP radio hosts came on here or on the air, different places, and did videos saying, well, I guess Bud Light has forgotten who their demographic is. No, and I'm sorry I'm not being rude, but if you believe that, you're a fool.