 you know, express the benefits of these activities, both to the individuals that participate in them, whether that's all natural food, time outside, you know, all of those associated benefits, or the impacts to the communities, you know, reducing deer populations, impacts to conservation funding, public lands, all of the other species that are indirectly impacted by these funds and the research that's able to be done. You know, there's a great story to tell here that we don't always do such a good job of telling.