 Because of what Jackson Dart has done on the field and the games they've won. And because of, frankly, piling up the money. The world opened the door to the pay-for-play era. And Ole Miss said, well, we got a coach we like, so we're going to make our run at it right here. Pile the money up and go pay everybody they can pay to get to come there. And try to shoot their shot this year. It's a little bit like what LSU baseball did with the Skeens year. Kind of what Tennessee did in baseball. That's like...