 Yeah, it's a whole different world. It's a different place than what we grew up watching. And even, you know, I mean, even just 10 years ago, this was totally different. Five years ago, it was totally different. And so this has been just something that has just come into fruition over the last three, four years. And it's really caused, you know, a lot of problems for colleges across the country. Well, I had old-timers tell me all my life, money talks and BS walks.