 Digital self-harm, though, is where young people anonymously post or share hurtful content about themselves. But why do they do it? Researchers say it could be something obvious like self-hate, or maybe it's to be funny. Seek attention, look cool, or look tough. Or it could be a cry for help. Parents need to take all cyberbullying seriously, regardless of who is doing it. I'm Cooper Lawrence, and this is All Well and Good.