 The ups of having a TV show like Hometown, but still it took the rest of the community to buy into what they were doing. You look at so many other small towns across the state, too, that are doing the same thing. It just takes one person to sort of say, hey, this row of buildings could be something. Let's pull together and sort of support it. What I loved, Matt, was when you made the post, not that you just used good things are happening for us. Right.