 You know, it's a brand that I think you sort of have to unabashedly love. You know, I know that there's a bit of a stigma out there with it. So if you're a Spam fan and you're proud to wear a shirt, you sort of take that as a, you know, a badge of honor that you're someone that thinks differently. You're someone that is not scared to go against the grain. And, you know, you have your taste and you're not scared to share it.