 For news and opinion operations like Breitbart, The Daily Caller, or American Greatness that live largely on advertising, that can get very expensive very fast. It might drive you out of business if you don't comply. But of course, that's the plan. Mark Hemingway, an editor at The Federalist, went through this inquisition. He calls NewsGuard an extortion racket. Having also lived through this experience, I can confirm that assessment.