 You know, it's just been hard. And in our business, it's even harder because there's a lot of people that aren't that great that are better at social media and, you know, self-promotion and they just get lucky and whatnot. And look, there's room for everybody. And I always say, you know, I was laughing because, you know, you're copping to your friends sometimes and you always say, well, don't be bitter. And I'm like, bitter? Who's bitter? I'm enraged. You know, bitter was, you know.