 You know, I read an article about this guy. He's the CEO of a company. And you'll actually, I think you'll like this. This is several years ago. And he said that he puts working out above his family and his business and everything else in his life. And people were like, the headline was like, I put working out. And people were like, oh, my God, comments. You're so selfish. Why would you do that? Then he explains it. And the explanation was great. He said...