 the most important thing is making an impact. My goal is to make as big of an impact as possible while maximizing revenue so I can pay for all these people that work for me and we can continue to grow the business. But it's not just about the money. There's times where I thought about letting some people go because I said, man, this person is doing X, Y, Z, but they're not bringing any money. But the truth of the matter is that