 First and foremost, he was obsessed with the idea of the most eyeballs on a convention where it's like The Apprentice. So he had that as an idea, because every time I spoke to him about this, that was his idea. Number two, he was legitimately trying to not make a Pence mistake. And because of that, he wanted to exhaustively hear from everybody multiple times, every argument, until he could repeat them back. Everybody was weighing in and calling from different camps saying,