 So is it exclusively excitement? Is that just how everybody affiliated with Oklahoma felt about it? So now, yes. I think initially, and I even had the thought at the time, too, it was, okay, well, this is exciting for me personally and our station and our brand and everything to be in the SEC. What does this mean for Oklahoma football-wise? Because obviously the road gets a little bit more difficult, but the more that you think about it, it's this is the perfect move.