 so there are barriers to hearing better i know there's stigmas we'll go over all of that as well but you know i had a mentor um maybe 20 years ago and one of his favorite lines was there comes a point when that hearing loss is that it becomes easier for me to hide your hearing aid than it is for you to hide your hearing loss okay and that's very very true just for you example half the people that you run into don't even see that you have a hearing aid