 Terroir. Would you please explain this to me? So it's that very fancy French word. Every time I talk to somebody who knows what they're talking about about wine, I hear terroir, bouquet. It's always fruity. It's always nutty. To me, it's like, does it taste good or not? Exactly. So terroir is this idea of a sense of place, right? That everything in the environment, the soil, the air, the elevation, that impacts the flavor of the wine. So that's why a Cabernet from Napa should taste different than a Cabernet from Chile. Same grape, but different terroir.