 The vice president of brands and partnerships with Starbucks says the production company will help it connect with more people and shine a light on the stories and people that inspire them. She says they hope to highlight everyone from young, emerging artists to innovators, changemakers, and anyone making a positive impact on the world. Of course, Starbucks isn't the first brand to have a go at Tinseltown. Some luxury fashion labels have creative production companies, and who can forget Mattel that recently struck gold with the Barbie movie. And they're also known for sponsoring advertisements in TV shows.