 Here's our next one. Price is what you pay. Value is what you get. What do you take from that? Yeah, that's an excellent quote. And you can take a lot of things from it. I think one area that I see, and this is as the advisor speaking, I'm on one side of the table. And sometimes people are asking us about our fees. How much do we charge? And things like management fees. And while it varies depending on what we're doing for a client, it is important to think about...