 It starts there next week in Dallas at SEC Media Days. They need to start getting the excitement going. It can start with everybody having the right message at SEC Media Days. I'll be interested to see what the message is. Sometimes you can sort of pick up that – and not that they shouldn't. The great guys over at MSU, the media relations guys, they give some coaching. They're like, hey, I'm going to try to drive the conversation towards this. If you get asked about this, say this.