 I think on day one, like first paragraph of the learning tree, first branch of the learning tree was remembering people's names, saying their name back to them as many times as possible. Grant Cardone in his 10X book talks about that a lot. Like when somebody introduces themselves to you to remember their name, say it back to them three or four times. Because it's hard. I mean, I'm the worst at it. I'll forget, and I don't mean to. I just, you know.