 And I've heard people say, yeah, they're just waiting to a coat coaching change. And then they're all in. And you heard Trey say, it's kind of like, you know, there's a wait and see NIL is if you build it, they will come, not, they will come and then you build it. That line of thinking doesn't work in the NIL landscape today. You have to commit to it and then you get the results.