 Well, you know, there's no perfect investment out there, but generally you have to have some sort of trade off. And, you know, it's funny when we look at someone's existing portfolio, maybe they're working with another advisor at one of the big box firms. And we go and we get a third party report through Morningstar. We take a closer look at how are they currently positioned. And it turns out they're not even getting 100 percent of the upside currently. You know, maybe if the S&P does 10 in a given year, they did six.