 And then, you know, in a perfect marketing storm, then they were all sent home to spread the word. And so that's how we ended up with Spam so popular in Guam and Spam so popular in Hawaii. But also, I think what started the bad name and reputation for Spam was because it was such a mixed bag. And so, you know, here we are 80 years later, and it still kind of has that reputation of being something that's like weird or strange animal parts or gross, which is really...