 You're like, bring on the donuts, and I'm not sweating. If I'm going to not lose weight or I'm going to gain weight, I might as well enjoy it. But if you go to the gym and you stay away from donuts, I'm talking to Dave, then you can drop some poundage. And then you go, oh, well, that behavior resulted in a result that I like, so I get a feedback. Positive feedback keeps me doing it. That's a feedback loop.