 It's the same deal as going and buying your scratch ticket and hope that you hit the lottery. We live in a day and age where it's become easier than ever to apply, and you're evidence of it, but it's not more effective. And you're going to have to go old school. In the old school play, I wrote a book. I'm going to actually give it to you as a gift here when we're finished. It's called The Proximity Principle, and it basically is this simple formula.