 Everybody became up close and personal with their own sense of mortality, right? Either they got COVID and survived, or worse, their friends and family didn't. And they came out of it and said, you know what? I don't want to buy a new car. I have no idea how long I'm going to be on the planet, or new clothing, or jewelry, or electronics. I just want to buy experience and bring everybody with me. And part of that is food. Well, I think that we got really tested, right? And you imagine, you close your eyes for a second, and imagine your neighborhood, your community, without that.