 I'm not going to say what we call them in real life, but the Instagram models. You know, I mean, look at the image on there. Oh, I'll get 2 million likes. Now, if you're a girl, if I only got 200 likes or 100 likes for what I put up there, oh, my gosh, I'm a failure. I mean, it is creating this culture of just there's no way you can meet these standards. And what you said about your kids, yeah, I mean, a kid doesn't even – until they're like 16 or 17, if you're going to get them a phone, good old-fashioned, you know,