 is informed, thus it's not as scary. It's just less emotion. It's more facts. What's it going to take? When we have the unknowns around something like this, George, our brain does an unbelievable job of creating another narrative. So it's like I don't know what I have to do, or I don't know how long it's going to take, or I don't know how much it's going to cost. Well, then your brain starts to fill it in, and it's usually with really bad news and fake news. So I found that those four questions in coaching a lot of people –