 touch and experience who you are. And menu is such an important part of saying, hey, Peter, it's their first introduction. Exactly. So all of those touch points. And I think as we're trying to think about how much tech and food and AI and so on, I think it's clear to me that people love a human interaction at the right way. They want a conversation. They want a dialogue. They want more touch points to hold on to. So menu is part of that. Are you fighting AI?