 Well, not stupid, but maybe, you know, not as motivated. I don't like to call anyone stupid. But I think the challenge now is to make something that's really exceptional, you know, something that, yes, is technically balanced and perfect, but strikes what I call almost that indescribable factor. When someone sips it, they go, wow, what is this? It almost leaves you speechless that you can't describe it, but it's so good. And what has left you speechless here in Aspen? Oh, my goodness. Other than the thin air? Yeah. Yeah.