 And times get tough when people are losing money in the market. That's where real advisors, that's where real investors really set themselves apart and differentiating. It's not always about that rate of return. It's about all of the other factors as well. How much risk are you taking in order to get that rate of return? Can you accomplish a similar rate of return, but with a much more toned down level of risk? And if so, that's a stronger portfolio. Yeah.