 And, you know, you would have people that would send in the fan art. They would make costumes out of spam cans. They would do weddings with a spam-themed, you know, cake. From around the world, you get people that would send in, you know, just their rooms that are painted like spam or their car is spam-painted. And it's just, you know, it's had such, for such a long time, a devoted fan base. And whether you love or hate spam, you know, you kind of have a story or you kind of know about it and have an affinity.