 Goldman Sachs tells top clients to start, quote, shorting the middle income consumer. Goldman Sachs tells top clients, right, the people in the know, the people that they want to do well, the people who are, you know, at the top of the heap. Goldman Sachs tells their top clients to start, quote, shorting the middle income consumer. Now, for those of you who don't know what shorting is, it means bet against them.