 leap here. That's right. You know, I'm already running a business and I don't, we don't, let's, let's just go see if we can lose $10 million. Heck no, man. No, I mean, we, what we do is we do, we trust that we want to prove the concept. I call it proof texting. That's right. Right. I want to test market. I want to prove the concept before I bet the farm on it. And you're, that's all you're doing with your business. You're proving the concept by actually making money doing it. It's no longer a freaking theory.