 while also trying to stay relevant. They're also trying to one-up the competition and win the coveted space on crowded store shelves. This is also not an entirely new idea. The food and beverage industry is known for experimenting with its flavors, but these days there's no shortage of what's being offered. Thus, experts say it's a win-win situation. The customers, particularly the younger generation, is enjoying all the options and posting their experiments to social media, free publicity, not to mention the kitchen experts get to enjoy a little creative freedom. Brian Bandmiller, CBS News.