 It's because they play good football, but they add value. You don't have to be a good team to add value. North Carolina is not a – they're certainly not a bad program. They're not one of the best in the country, but there's value associated with North Carolina. Does Florida State add more value than that of North Carolina? My answer would be no. I'm going to get up and give this lady a hug. You guys keep talking to her.