 which is a high-end market, we are producing food that is, I mean, our eggs are the best. You know, we get an increase in quality, increase in taste, and a premium on the price. We're talking to Chris Lane, the CEO of the Aspen Center for Environmental Studies. When people come to visit Aspen, how do they find you? We have three sites. Come down to Hallam Lake, which is 100 Puffy Smith Road. Come to our cattle center at Tokalot, which is a wilderness retreat center. Or come to Rock Bottom Ranch, our ranch.