 This is an extreme example. You take boxing, you know, the weigh-in. It's like a boxing weigh-in. That's what SEC Media Days is, really. It's just a little showpiece we're going to trot out there. And so for local media, for me, it just didn't make any sense to spend a dime showing up at that thing anymore. I made a decision two or three years ago. It just made no sense. And it still doesn't make any sense. So, no, I ain't going to Dallas for that.