 Yeah, I couldn't agree with you more, Steve. And I think if we were talking about this five or six years ago, I would have I would have and I did have a very different opinion. I think everything you just said, I'm still 1000% in agreement on. And one of the things that I've been introduced to since then is the opportunity to do positive reinforcement based board and train where we can do all the things that we would ordinarily do in coaching sessions with clients or with the dogs themselves. And the trainer