 So up to that point, people like me now were buying vintage Star Wars toys and the price started going up. I saw it right away. I'm like, oh man. But then now that we have new Star Wars product, we're thinking two things. One, this stuff is awesome. I want it. And two, this stuff is awesome. I want it. And I'm going to buy two of them. Two of everything. One to open and to enjoy. And one to store away because it's going to be worth something big. Just like my childhood toys.