 The thing that's going to change people is something that no one will ever be able to capture on film. It'll just be something that you see and all of a sudden you realize, I'm on the wrong page. Or I'm on the right page, but I'm on the wrong note. And I've got to get in sync with everyone else to understand what's happening in this country. Yeah, very interesting. I would have thought, with the media we've got today, so much takes place in the media. What's really interesting is