 Yeah, I think this is a really exciting time for wine. I think it's a wonderful time for everyone to get out of their comfort zone because we're seeing with the level of technology, I mean, making good wine is kind of the baseline now. Like, we know so much about what happens in a vineyard, how to analyze the grapes, are they ripe enough, you know, keeping the cellar clean, monitoring temperatures. So winemakers have all those twos at their disposal. So you have to be really stupid to make bad wine. Well,