 In the grocery stores, when you first go in, there's a little community board there, and there was a radio call-in show on our local polka music station called WTKM, where you could call in, buy, sell, and swap. And I'm saying, hey, I'm looking for Star Wars toys. If you've got any, give me a call. And in some ways it worked, because what had happened is that at the same time this is happening,