 Put yourself in the seat of just a random college football fan. Season tickets aren't cheap anywhere. They're not cheap at Oklahoma. What would you rather pay for? I'm going to give you the last two years of home games and the next two years of home games. Last two years, you've had TCU. You've had Iowa State. You've had Kansas State. You've had Kansas. You've had Oklahoma State. You've had West Virginia. And you've had them all at 11 a.m.