 it's really been exposed over the past 10 to 20 years with the rise of the Internet and the ability for people to get alternative media, is you really realize how much power the media had over what we thought, what we saw, what we believed was happening, because for so long they had such tight control. Look, if the New York Times didn't cover it, then probably the Clarion-Ledger in Mississippi wasn't going to cover it. And if ABC and CBS and NBC weren't going to cover it, then it just didn't really get covered anywhere.