 Gimmicks are nothing new when it comes to promoting a company, and the creativity is growing. I'm Brian VanMiller on business. Have you noticed something a little different at the grocery store lately? Sure, you have your usual favorites, but among the regular flavored chips and the regular flavored Pepsi is something new. Items such as gravy-flavored Jones Soda, Sour Patch Kids Oreos, or pink lemonade-flavored Kit Kats.