 And so parade him in front of as much media as possible alongside his quarterback. And then, you know, Ivy's been there for a while. He's a good player, all that stuff. But he will thrive in that setting. I mean, he's really, really good. And so he'll get very easy coverage because he will be very good at talking to all the people there. He won't be intimidated with a microphone in his face and all that stuff. So that was a good, smart choice to get more people to just write stuff about you because he's interesting.