 If you short a stock, you borrow a stock from somebody, you sell it and tell them, I'll give it back to you in 60 days because you believe it's going to go way down and you sold it for 100, but you think you can buy it back at 20 and you get to keep that $80 spread. This is a thing. So shorting the middle income consumer is Goldman Sachs advice to its top clients, which means, yeah, it's time to start betting against the middle income consumer.