 speak, which was more of a comfort to the new folks. You know, it occurred to me for businesses that are interested in this, do they need training? Does somebody need to be able to properly digest the information? How do they read the reports? How does that come about? I certainly understand for coaches, I'm assuming there's some sort of development program to share and understand all that, but is it the same for businesses and who needs to be qualified to be able to do this?