 Parents think it's so normal. They don't fight against it. And there's so many inappropriate things that they... And not certainly terribly. There's some very terrible things. But even minimally inappropriate things that become more and more normalized or kind of desensitized to things. So that's my saddest part of it. Thank you, Luke, for the comments. You know, it's funny you say that because I guess over the weekend I was reading. I don't know what it was. I saw some report and...