 Currency hits a new low. Hello, this is the Marketplace Morning Report and we're coming to you live from the BBC World Service. I'm Leanna Byrne. Good morning. The Japanese yen has fallen to its weakest level against the US dollar for nearly 40 years. It's causing jitters on the markets and analysts are warning that the government could intervene. Seijiro Takeshita is professor at the School of Management at the University of Shizuoka. Seijiro, how is a weak yen affecting ordinary consumers in Japan?