 Yeah, that's amazing. I'm getting that because that's going to pull every heartstring. I would focus the marketing, the packaging, the website, all of that just straight ahead at that. Like I see there's a kid on a blue velvet sofa with nail trim, you know, sitting there reading that book. Now it's a kid in bed with his teddy bear and his service father or mother. You know, he hears that voice to them and you could so you'd show them kind of recording it.