 And some of it I read when you do that sort of thing, and it's not exactly what I would say. But other times I'm like, that is literally exactly what I would say. So the ability to use AI to say, okay, Belichick has won more Super Bowls than anybody else. I'm coaching a team. What would Belichick do here? Okay, I don't know. Is it going to be able to do that? And now you can actually...