 Tony the Tiger dies. Yeah, maybe the secret behind Pop-Tart, somebody died. And then I'm like, how about that anti-racism stuff that I do? No? Okay, good. Part of the reason I started Substack is like, I thought I'd be doing different things at this point in the year. I'm not doing those things. I've made a joke, but I do have three kids who like to eat every day, so I can't like, well, I'll just wait until racism school again. Right, well, that's what I'm wondering is how... I mean, I'm sorry, it is cool. You're right. You were right not to react. It's still totally cool.