 you know, time limit and attentional limit. And you're there to kind of try to drive some more eyeballs towards whatever it is. Help me keep my health insurance. Right. That I have three kids. They like to eat every day. Kids these days. Yeah. But what you wrote in this post was that you are as a content creator, you're experiencing something going on. We're just going to call it Hollywood, whatever version of like making television and, and projects that,