 But then, going forward, Coke decided that new package sizes would become one of their top strategies for boosting Coke sales. In the U.S., Coke tried a bunch of different sizes until, in 2009, they finally found a hit product. You've probably seen this one before. I'm talking about the mini can. It's almost shocking because suddenly you've got these little, you know, cute little cans of these little mini cans of Coke and it immediately makes sense.