 I'll sit and have coffee in the morning and I see these kids walking to school just glued to their phones. So putting the phones away. And this is going to take a gradual process because I truly believe that they are addicted to the phones. Yeah, they are. And I'll give you an example on that point. Now, I don't want to interrupt you, but I'll give you an example. The Wall Street Journal just had an article within the last week or so about the L.A. school district voting in favor of banning cell phones.