 There are things in COVID where you couldn't get supplies. That's a different thing. That's not a lie. That's an unintended consequence. But when they absolutely know they're not going to, and you can see their efforts the same way. So how would they change that? This is so good because this answers your question overall. If you were to solve this problem for them, you can solve this problem everywhere else. So you say, first of all, we're going to have a culture of honesty, which means that we are not going to say something that's not true. We'd rather say to the customer, listen,