 What works, I think, in content marketing is a lot of content, you know, regular content. Consistency. Like, I follow someone on TikTok that talks about how to get a job. Like, I started Tart 25 years ago. I'm the CEO and founder. Like, why do I follow that person? I just find it really interesting. It's, like, kind of ridiculous that I follow them. But I think that's what Guy is saying. If you do the storytelling and you produce this, like, really interesting, like, thought leadership, also put it on the website and maybe even gate it.