 So we have not evolved to process text. It's something we have to learn. It's something that introduces a whole series of biases. Instead, what we could do is use our visual system, which processes stimuli 10,000 times faster. That's a lot more efficiently than text. So 10,000 times faster is very important for what we're doing because what we found is there's a lot of neuroscience that looks at the way that images affect the brain