 And if you can get up on stage and, you know, and talk about career and how to think about career, it's another way to drive people back. I mean, these are all incremental, but all of that adds up over time. And sets you up as the expert in your industry. Yeah, it sets you up as the expert. And also the writing sets your website up for the search engine optimization for the crawlers to find and pushes you up in search. Yep.