 You know, motivation is a really important topic and emotion is a really important topic. But the way it's been addressed is through a blizzard of many theories. So you think about, you know, Maslow's hierarchy of needs. He has the sort of need for safety, the need for belonging, the need for esteem, the need for self-actualization. Then you have people like David McClelland, you know, the need for achievement, the need for affiliation, the need for power.