 That's what you have to see is the difference in like what it's doing for your hair. And I feel like that's something that you could add. Oh, that's interesting. I like that idea showing the progression. Also, Ashley, who is your who's like your target? Who's your ideal customer? Like what what what's going on in their life that they would need this product? The ideal customer that we're going after is the health conscious consumer that's looking to avoid those harsh chemicals. So not someone who's struggling with their hair anymore.