 And it's going to be called The Emotionally Agile Brain, Mastering the 12 Emotional Needs That Drive Us. JD, you know, you mentioned in the first segment that this is about a lot of individual pictures that got flashed on the screen for about a second. You have to have pretty good reflexes to be able to click the right ones. But that's why we're talking about being agile and making that happen. But why pictures? Why not the words which are most standard out there?