 young kids, teenagers, and now into their 20s. And I think the best piece of advice I could give is just to say, it sounds so cliche, but really, I believe it. Let's be curious, ask questions, try to put ourselves in each other's shoes. Again, both ways. It's not that I'm saying we have to cater to one generation and we have to make it all better for them. That's not what I'm saying at all. But what we can do is come alongside and say,