 I guess it's much cheaper than, you know, having an artist writing for books. So, yeah, that's why it's doing really well. Worth about $5 billion at the moment, but expected to be about $60 billion by 2030. Amazing. Webtoon. I mean, I'm sure my nephew is across it and I'll be asking him about all of that. Mariko Oi there with The Business. This is Newsday here on the BBC World Service with James and Vic. Do stay with us if you can.