 to come across as a cosmetics entrepreneur, which you were, but still like... I was not. Guy, you're so kind. I was not a cosmetics entrepreneur. And I think that's the thing, right? The whole like, fake it till you feel it. At the end of the day, like, it's okay to try things. It's also okay to fail. I've failed so, you know, I've had Tarte now 25 years, and I can't even tell you how many times I have failed. And