 And it's so rare to have a CEO of any industry involved with the product, understanding the product of what they make, loving it. The reason Lee Iacocca was so respected as the chairman of Chrysler is he was a car guy. He liked new cars. He liked the way they smelled, the way they performed, their accessories. He loved cars. And that communicated to the staff. Leonard Goldenson, when he was the chairman, founder of ABC...