 I mean, it has a lot to do with us being consumers, doesn't it? And that's what I'm worried about when I'm talking to somebody else. I'm talking to them here on the radio. I'm talking to them face-to-face. I feel like as soon as we get to that point where you feel like I've gotten all I can out of this conversation as a consumer, then I'm done with it. I need to move on. Mm-hmm.