 trying to get people onto your website and then like to stay on your website. And that's, I think, what you want to think about because the way your business is, you kind of bring someone in and like your job is to sort of put them back into the world. But with some of this gated content or even like follow-up stuff, you would also be able to keep them, right? Okay. That's good to know because I used to write regularly for publications in the past and