 you're actually less effective. And there's studies that show that you get... But if you were to stop and go, wait, what was that point? And they make you go, oh, that's good. I haven't thought of it that way. Let me consider that. Now, you might even consider that, and in considering it, find out where it makes sense at first, but it's a little incomplete. I like your point, Nico. Have you...