 and use technology in order to scale. So there's no betrayal to not hiring a future person who might be out there because they never worked for you and you never give them an opportunity. The opportunity was never even there yet. But if you can retain your people by using AI and using that to scale where you're going without letting them go, that's a big thing. Now, that's pretty cut and dry and pretty simple sounding, and it's not always like that, I realize.