 And that is the thing that actually determines our thoughts. It's not the other way around. It's not that emotions and motivations don't matter. In fact, they are everything. So I ended up doing my research there. I used images early on. I was using images in my dissertation work, looking at people's emotional reactions to emotionally evocative images. So this is something I've been doing for a really long time, doing that since, you know, 90, 92, 93.