 This is Dwayne Stanford, and he's the editor and publisher of Beverage Digest, which is this publication that basically everybody in the beverage industry reads. And he's been covering this stuff for like two decades. He used to actually be the Coca-Cola reporter at the Atlanta Journal-Constitution. Atlanta, of course, is the global headquarters of Coca-Cola. I feel like you must have been a celebrity in Atlanta at the time, right? Being the Coke reporter. Yeah.