 Need to get real clear in your mind the major, the predominant triggers that men and women struggle with. And for men, it's respect and failure. Men need to be respected. And when they are disrespected, they're going to react pretty strongly to that. And men are very sensitive to failure. And if they feel they're failing or if they're being told they're failing, they're going to react strongly to that. So the idea is we, wives...