 So the brand is what gives you the feeling to accomplish what you need to get done, which is why you're purchasing the product. Yeah. Tom, should we take some calls? Why don't we take our first caller? What do you say? Sure. Okay. Caller. First caller. Are you on the line? I am on the line. Here I am. I'm here. Hello. Hi. Hello, Wendy. I think it's Wendy. Tell us your name, where you're calling from, and what your business is.