 And then the last thing that I would say is that there's a really powerful creative side to AI that people I think this is one of the things that I like the most. It's filled with all sort of intellectual property law. Who has the right to this or that? Some of those things will tighten up. Some of those things will loosen up. There's going to be a lot of people that want to just put things out there and sell them for very low royalty or have royalty free things out there. And I think this is where we can really start to harness AI.