 are also happening all across America and happening in Hollywood. So a lot of the execs who run these companies are the same sort of white people who always run these companies. And so it was, oh, is that cool now? Oh, we're in. Oh, it's not cool? And so now basically the only way to get something pitched is like, was somebody murdered? Were they preferably a white lady? And or is it like a celebrity or established intellectual property?