 You have to think about the set of time. Now, what is the key here? If you do it that way, you will get so much more business. You will have the best reputation. You will retain your people because you can pay them better. You're not going to have problems, legal problems. You're not going to have as many problems with people not paying you. And why? Well, because you're doing something better than everybody else. But it's something that many people do. So I always advise people stay away from being too hyper innovative.