 I hope people don't tune it out because we take for granted the things that we have. And you've traveled all over the place. You go to some places with abject poverty and you realize how affluent and how blessed as an American you are. We have a lot of people call first world problems. Oh, the air condition's not cool enough. Or, oh, my refrigerator. It's like, I don't have the right milk. This is 2%. I want whole milk. Those are first world problems, right? Where are my gluten-free pastries? Right, exactly.