 an emotional response is launched. So I feel something before I think something. At around 1.2 seconds, 1200 milliseconds, that's our first opportunity to think about what it is we're seeing and how we feel about it. That's our first opportunity to sort of cognitively change our response. So what we do is simply accounting for reaction times, getting from your head to your hand to click the mouse. We're basically limiting you to the emotional brain.