 So when I go to the grocery store with my friends, they're always like, where in the world did you wander off to? We should be down some aisle studying a particular category that's top of mind at the moment, trying to see what's going on. You've been grocery store pilled. I have. I have. It's a problem. Ellen has worked behind the scenes for some major household brands. Chances are that you have bought something that she has secretly come up with a strategy for. For instance, like this item that we came across in the snack aisle.