 Lately now, a whole lot of people are really sitting up and paying attention to this, but I, for a long time, felt like a voice crying in the wilderness about global aging and why it's important to be open to life and the birth rates are falling and there aren't enough children being born to replace, to keep the population growing, rather. And now we also have this increasing phenomenon of older people who are still here with us and they need things, they need support.