 People seem to be happy to pay extra for the convenience of the mini can. And look, the mini can was just the beginning. Look on the shelves these days. You'll find Coke coming in all different sizes of bottles. Two liter bottles. 1.25 liter bottles. Six packs of 16.9 ounce bottles. Eight packs of 12 ounce bottles. 12 ounce cans. Jeff, Jeff, we get it, we get it, we get it. Coke basically adapted their Latin American strategy for the U.S. market.