 If we were going to give them the ability to take a photo and send a photo that was blurred, we needed the ability to undo it. If we were going to let them do, you know, voice, disguise their voices, then we needed to be able to undo it. And so we wanted to add as many features as we could because we knew it made a better product, but then we also had to figure out a way to undo it. They also got to do some things that normal businesses can't. For example, in their advertising, they could just lie.