 So they brag a lot. They tell you all the good things they're doing, all the good things they've done their entire life. They tell you about winning the spelling bee in second grade, and they keep on going right down to the present day. They desire, they crave acknowledgement and praise. Image is very important for these folks. I mean, they kind of live to impress others. I mean, their whole deal is, can I impress other people how cool I am, how good I am?