 But it's the new tactic. It's like mainstreaming. They're trying to mainstream and say, like, this is a thing you see at the store, right? So it can't be that bad. It doesn't matter what they're selling at the store. I mean, some of the stories that you profile in the book, though, a lot of people who are already starting out in a pretty bad financial spot really lose, like, a lot of money in this. Like, it's not kind of just a funny, like, Amway, you know, we had that person at my church trying to sell Amway. It's like, people really...