 Yeah, yeah. Well, let's talk about what it is that if we're talking about young boys, young men, we see the workification of our civilization. We see the rise of the soy latte drinking young man. If we had to start a curriculum anew on what it is a 10-year-old, a 12-year-old boy should have instilled in them that will make them more resilient as a man, where would one begin?