 Radio? Why should I advertise on radio? There's nothing to look at, no pictures. Listen, you can do things on radio you couldn't possibly do on TV. That'll be the day. All right, watch this. Okay, people, and now when I give you the cue, I want the 700-foot mountain of whipped cream to roll into Lake Michigan, which has been drained and filled with hot chocolate. Then the Royal Canadian Air Force will fly overhead towing a 10-ton maraschino cherry, which will be dropped into the whipped cream for the cheering of 25,000 extras.