 for finding good restaurants around me. Let's say I'm staying at a hotel. It's really tough to vet restaurants and figure out like, is this a tourist trap? Is it a good place? Is it recommended? Does it just have a lot of reviews because you know, it's on Instagram. So at the end of the day, how did I get most of my recommendations from other people and concierge? So, uh, there's still a lot of opportunities for technology to make that easier.