 And there are some companies who've made posts and done things in which they are now losing customers. And then there are individuals who've lost their jobs because the Internet is vicious. And so if you post something, people are like, okay, who is this so-and-so person? Where do they work? Does their manager know? They've been posting these kind of things. And so there's this temptation that if you post something I don't like, I'm going to take you down. And so do you really want to...