 I also found that there was a real visceral reaction to this from people online. So I kind of wanted to dig into that. Like, why do we have such a strange relationship with this kind of optimization in our relationships? Yeah, I almost got the sense that, and I'm guessing here, above the age of, I don't know, 42, 45, maybe you can't relate at all. And then below that, some folks are like, wow, never considered this. I need that tool in my life.