 the coupons that retailers are offering. So I think that's a really good thing to do as well. And then during this busy time, you just want to make sure to keep an eye on your shopping list and avoid impulse shopping because there's so much activity. You certainly don't want to be kind of going willy nilly and buying all sorts of things that you might regret later. You mentioned the other retailers. So this event sort of has like a halo effect where like Target gets in on it and Walmart gets in on it.