 But they won't object as long as he's successful. But when the success starts to mature and people can see the results, then they have a margin of error, so to speak. And they can start to worry about the irrelevant, the tweet. You saw that in the John Ford movies, the searchers. We saw it in Shane High Noon. It's this tragic hero comes in. He sees an ossified society that's paralyzed by these challenges.