 And they've got a super gourmet hot dog that costs $69. It's made with cobalt beef. It's got topped with truffles and caviar. I don't know. Actually, I don't know about the caviar. So you're entering in a whole new realm of hot dogs. But the bottom line is that hot dogs are really expensive. And there are some reasons for that. All right. So explain those. Inflation plays a role here, I presume.