 But younger people would because they might not have grown up without it. You dig? Like my son Lincoln's 15. So every day of his life, he has had social media. It existed. But I think if you predate social media, you don't look at it now and think we're better, do you? No. I don't think anyone who lived in the pre-social media era thinks that. But what does Lincoln say when you – because this is something my kids – my wife and I are constantly talking about this. And they kind of look at us like we don't want to hear it. Like we get it.