 It's a concept he told me he came up with a few years ago as the core of what is now the Gentleman Barbers was forming. 2009, outskirts of London, there was a very famous English chat show host called Michael Parkinson. And he had a pub and he said, you know, you should come and sing some songs there one night. So we turned up, we put this tent outside, three or four hundred people turned up.