 We're going to talk about the latest TV trends and terms you should know about with our next guest from Hisense. Lindsay Takashima in sales at Hisense is joining us. Hi, Lindsay. Thanks for your time today. Hi, Mark. Same here. And good to see you, by the way, on our way to the Consumer Electronics Show in Las Vegas. Yeah. I'll ask you in a moment about CES and Hisense's presence there. And we'll also talk TV trends. But before all that, please give us a Hisense 101, if you will. Tell us a bit about the company.