 So whether you're here in Idaho Falls or here in our new Twin Falls store, Brady's can make your bad back better. Which of these statements is true? A, it's as easy as putting together any piece of furniture from Ikea. B, it's as easy as trying to do your own income taxes. Or C, it's as easy as buying any new Ford vehicle from Courtesy Ford in Pocatello. That was easy. It's C, of course.