 And based on nutrient data from the USDA, bison has 766% more B12 vitamins in chicken and has 32% less fat. You've probably been told that to reach a millennial farmer, you have to go digital. Hmm, Facebook, Vimeo, YouTube, Instagram, Pinterest, LinkedIn, an online publication, or maybe a podcast. Hmm, but which one? Oh, and how receptive is this age group to your sales pitch during non-work social time?