 I wrote a blog article where, you know, this is a personal observation and it is based off of, you know, having gone to about, you know, 500 concerts in that, you know, people are forgetting why they bought tickets to the concert in the first place. Or at least what I just talked about earlier, just the power of music to make you feel good and to help you connect with other people. Like that's ultimately why you buy tickets. And so what I think, you know, we've gone a little sideways is that we get to concerts and,