 Yeah, so I also talked to a professor of psychology and then also James Zahn, editor-in-chief of the Toy Book, which is an industry publication. And, you know, again, this has to do with the feeling of kind of simpler times. And, you know, both of them were saying nostalgia has always been there, right? You think about people who collected tractors or trains or things like that. But really in the last 10 years, and especially with COVID and kind of people reevaluating or kind of