 to go through the mail and you know the question becomes at some point how much is too much you know it's really not inconceivable that we'll start you know we're still talking in cents for the cost of sending a letter but pretty soon I think it's going to be in terms of dollars so how far will people go and you know I asked one woman point-blank what would you pay up to and she said three dollars which really kind of was interesting to me the idea that we could be looking at