 That's kind of a really big one. I would say right now the topic is inflation. You know, for the last 30 plus years, we've had very little to nonexistent inflation. And now we're starting to see higher inflation numbers. And that's a concern for a lot of retirees. So if you think about it, when you're maybe in your 40s and you've had 30 years of no inflation and when I say no, I'm like one to two percent, like super low. Right.