 Oh, you know, that's funny. That fits in so well with something I saw from Jason Riley in the Wall Street Journal. He was talking about how he learned to play golf through a relative who loved the game, but he started watching golf because of Tiger Woods. And then he gets into how, you know, purse is on tour of quintupled since Tiger started playing. And a lot of it has to do with Tiger drawing eyes and sponsors and the rest of it. And then he pivots to Caitlin Clark.