 Well, you know, we're not a marketing scheme. And a lot of times, you know, the products that you hear about just overly much that are on TV and the radio and everything, you find out that they're really more marketing schemes and they leave as fast as they come. You know, every year there seems to be a new product or a new weight loss gimmick or whatever. And then you find out a couple years later that the information was false and they were just selling and they went out of business and whatever.