 Oh, I guess that's true. Is that just human nature? Why do you think that is? The sign for gas is right in front of us. We drive past that 10 times a day. You're going to the grocery store on a regular basis. Like you said, it's always right in front of us. A well-diversified investment portfolio. It's going up. It's inflating at about 10% annualized rate, but you don't see that in front of you all the time. And so it's a specter. When you have these dynamics, when you make more money, that's when you have to pay yourself first. We're all creatures of habit. And so let's say you get a raise. That's the time to increase your 401k contributions or