 Oh, I love it. I find it so interesting. And I love talking to people and I love talking to them about what makes them tick, what their hobbies are, what their backstory is, what gets them excited. So as we go through our complimentary discovery visit, I'll always end with this one question. I'll say, paint a picture for me what retirement looks like for you. And funny, sometimes husband and wife have different pictures about what retirement looks like for them.