 Wow. So now it's like, oh, hey, you're not high enough on my Snapchat. You can't talk to me. So now it's become this social thing. Well, you don't think the people at Snapchat understand the need for us to have these connections? Yeah, the social connections. The need to fill these holes. And they designed it that way? Designed it that way because they make money the longer you stay on their program.