 Yeah, but now that they have established themselves and they've got zillions of addicts, now the deal's getting worse and worse for the content providers. Right, so originally YouTube or whoever thought, you know, if we offer some money, there'll be people who will dedicate their time to trying to provide us content. And now they know every freaking kid in the country is going to do it all day, every day for nothing because they think they're going to become a giant star.