 And so that's just one big point to it all. But yeah, ambition. If you're ambitious, you want to grow, you want to thrive, you got to be a part of the chamber. You got to be a part of this community and got to be engaged. And I would imagine there are probably some Hispanic folks out there with really great ideas wanting to start a business and maybe not knowing exactly what that first step is. And it can be intimidating. Mm-hmm.