 And then the other thing with the whole dental world is, as I've come to learn over the years, and I don't think I knew this before, I don't think it was always this way. The whole upsell thing with dentistry that doesn't exist in other medical practices. When I got my gallbladder out, they didn't say, you know, while we were in there, we figured you'd probably want a spleen shining, and that's $200, and then we can sign you up for this.