 Somewhere along the way, fast food became ubiquitous for everyone's diet. It became easy. We had $5 deals. We had $1 menus. And we got used to that. And now those prices are gone back up to where what you get for $5. Somebody had a picture of a Big Mac from 1981, and it was twice the size and $1.81. And today it's $5 and half the size.