 And, uh, and, and then try, and then also trying to sell as much of the advertising time as possible. And so instead of, uh, trying to make that, um, instead of adding a companion to the movie, uh, they just put in more commercials or not show a movie at all. Just show an infomercial on the middle of the night. What do you think is streaming now? Streaming is interesting. It's wonderful and terrible. It's a lot of, it's a lot of things.