 We've really stood the test of time and that collagenate really has a long-term success rate. We've been working with it for over 13 years, but I did not major in business or marketing. I was a pre-med student in college and then, you know, I worked in a health food store for years and I've taught aerobics for years and it was really my desire to help people and my dislike for the unsafe dieting that I saw people going through and the yo-yo dieting and