 And they're going to go, no, that's not what I said. Okay, say it again to me. Okay, help me understand. It is amazing. It seems so obvious. Well, and that's back to one of the reasons why texting is such a poor form of communication. Because somebody will read a text and get all ticked off and this or I can't believe they'd say that to me. And then they're responding to something that they didn't even mean. It came across in like text and emojis and they're making some big...