 You know, with the idea that they're somewhat healthier in some cases or so they claim with the idea that, you know, we should be eating less meat in general for a variety of reasons. But if these things don't taste good, well, they're not going to have appeal. So, you know, putting Joey Chestnut's face or at least attaching his name to one of these products, to one of the companies, maybe it could convince some people. I mean, the jury is still out on that.