 You know, it's so often that, you know, people out there, I think even more today, right? It seems like everybody's stressed. Everybody has anxiety. Everybody's, you know, wigged out over this, that. And I don't know, life's more complex, you know, whatever it is, but people are losing that connection with true happiness. So one of the reasons that's happening, by the way, Tony, is our news.