 It really starts unpacking to them, okay, well, these are some themes that we see, and it starts building that understanding of not only American history, but where those concepts came from, and it really just unlocks the world for kids. Okay, and you're going to do this in your school. The other thing that's always bugged me, Ryan, and I don't think I've thrown this idea at you, but they said, you know, the textbook companies make billions of dollars. And I said, well, why is that the case? And they said, well, you know, they have to be rewritten every couple of years. And I said...