 Look at what's going on. The guy who is the most famous hot dog eater in the world, and we're talking beef hot dogs that he eats at the Nathan's event, is now essentially saying, I'm on board with plant-based hot dogs. And that could have some interesting reverberations for an industry that, frankly, has struggled. I mean, we all know that, you know, when we started hearing about the Impossible Burger thing,