 When you can make $30 million in a night from your Hollywood celebrity friends, why even bother with grassroots? You don't care about what they're doing in Poughkeepsie, New York. You don't care. Lunchbox Joe could give a flying crap about grassroots. That's right. All right. Well, Jeffy's got Fat Five for us. Oh, man. We were talking. Well, yeah, we can do that. I'll make a part of the Fat Five. Costco apparently just announced that they're going to raise the prices for their membership fee. $10 a year, right? Yeah. $120 to $130. $130.