 basically put in a box and shuffle to the side and feeling depressed about themselves because, you know, somebody won't Snapchat with them or their, you know, string of Snapchats gets broke off or whatever it is. They get de-friended. I'll de-friend you because you're... It's a problem. People say, well, boo-hoo, Will. You know, we grew up with that. We were all bullied growing up. It's different when you had physical bullying versus mental bullying. And here's where it's different.