 maybe over 30 years that this has developed. Sure. You know, it's no secret that as folks go into their vitamin stores, they see collagen supplements out there. But what makes collagenate hands above better than other collagen supplements out there? Well, it definitely is the absorbability. And like I said earlier, you know, we've had it compared molecularly next to other collagen supplements. And this molecularly, it's much superior that the body can absorb and utilize it.