 So there are a bunch of different examples. We'll post this article at armstrongandgetty.com if you want to dig into it a little more. But surge pricing, which we were talking about earlier, that is absolutely coming down the line. Whether it's an Uber or an airplane flight or a restaurant table or even a hamburger, Wendy's is doing this, you're going to pay more when more people want it. We'll see how that goes. And then more memberships, more subscriptions. That's definitely a big trend. And all fitting in with some of this stuff with the delivery thing that...