 It's their life. It's their homes. So it's a different root of value systems. And so when we look at things like my life is about to be destroyed, that's a different kind of fear than if something's going on in Washington, D.C. If they're on the doorstep, burn your house. It's a different fear. Different kind of concept. So here's some things to kind of keep in mind. When we're looking at like the TV coverage, for example, and Tony, we just talked about this last week.