 That, to me, yes, that's, of course, it's a lot of money. It's $3,000. But for a 100-inch 4K QLED TV, yes, 100 inches, that is a great price. So that's 40% off the manufacturer's suggested retail price of about $5,000. And that TV also runs at 144 hertz, which means it's super smooth for sports like football, as well as video gamers who need that kind of refresh rate.