 are hitting people in the wallet, said AFBF chief economist Roger Kryan. Farmers are also feeling the effects of high prices. They're price takers, not price makers. Their share of the retail food dollar is just 15%, but they still pay elevated fuel, fertilizer, and other supply prices. The Market Basket survey shows a year-to-year double-digit increase in the cost of beef and lemonade, while there are drops in the cost of chicken breasts and potato salad.