 Well, and they're also going to make up a whole bunch of story around it, right? You come and push me. I know where you feel about me. When you say something like you're an idiot, I have to take all the other things that might also be associated with that statement. And so it bundles it up into a great big bag. So I had a father the other day told me he has high school girls in the back of his car to drive along. And he goes, he was horrified to listen to them talk about how somebody defriended one of them. And they weren't allowed in the group anymore. And one of the reasons was because they had hit gold status on Snapchat.