 It does. And, you know, I mean, does IBM care that the prices have gone up at the grocery store, you know, 25 percent? Probably not as much as like we do. So, yeah, small businesses are going to be more affected. But eventually it's going to catch up to the places like McDonald's and they're going to have to decide, all right, do we raise the price of a value meal or do we continue to eat it indefinitely and not make as much money as we once did?