 You probably know this story. I bet Jim's told you a million times, but the story of the lawn problem that nobody could fix. And everybody in the company was going out to this customer's yard, taking a look. They were doing everything right. And it turned out that the neighbor had a window that was shining a beam of light at noon that was burning a spot in the yard. And it was only by going out and really doing a deep dive with this customer that we were able to solve their problem. Wow.