 Yeah, it's just not realistic. And platforms are paying less for popular posts. They're making the deal worse for the influencers. The idea was, and I caught on to this, I don't think they actually put it out in the article, but I caught on, the idea by all these platforms was that they would pay generously to get really great content onto their platform. I guess because I'm in this industry, I see exactly where you're going with this, where it's ended up.