 The left, to borrow their phrase, is colonizing the Spanish language and turning it into something else entirely. So this goes beyond trying to bully Spanish-speaking people into using a new word. They're trying to bully them into a new language. The irony here is that if for whatever reason the gendered nature of the word Latino or Latina offends you, there's already another gender-inclusive and coherent and popular term that the people in this community use. Almost 70% of them prefer it.