 They've got these feelings. They're not very good at articulating. And number two is the person they're going to say them to is not a good receiver. Or they have their ears off, as we learned with our good friend Jamie Sorensen, Joyrific. Yes. Remember that? Yep, they take their ears off. Yeah, take their ears off. So they'll come to you and go, I'm going to need to communicate. And you're such a hard person to communicate with, they just stop communicating with you. So it's a two-way street. Yeah. One, the ability to communicate. And two, the ability to be communicated at.