text: Media Local news and television programmes are provided by BBC East and ITV Anglia. Television signals are received from either the Tacolneston or Sandy Heath TV transmitters
  Local radio stations are BBC Radio Norfolk on 104.4 FM, Heart East on 102.4 FM, Greatest Hits Radio Norfolk & North Suffolk on 96.7 FM, Amber Radio, Radio West Norfolk and KL1 Radio.
  The town's local newspaper is the Watton and Swaffham Times.
  Sport and leisure
  Swaffham has a Non-League football club, Swaffham Town, which plays at Shoemakers Lane.
  Swaffham Raceway, a former greyhound track, hosts stock car racing.
  Wind turbines and Green Britain Centre
  Today the town is known for the presence of two large Enercon E-66 wind turbines. The first of these began operation in 1999 and the second in 2003. Together they generate more than three megawatts. The first of the wind turbines to be constructed was an Enercon E66/1500 with 1.5 MW generation capacity, 67 metres nacelle height and 66 metres rotor diameter. It was also built with an observation deck just below the nacelle which was open for the public to climb during the 2000s and 2010s, the only wind turbine in the world to have such a facility. These two turbines have since been joined by an independent development of a further eight turbines at the village of North Pickenham, three miles from Swaffham.