text: Legacy Sullivan was quoted as saying: "In the conduct of my own show, I've never asked a performer his religion, his race or his politics. Performers are engaged on the basis of their abilities. I believe that this is another quality of our show that has helped win it a wide and loyal audience." Although Sullivan was wary of Elvis Presley's image and initially said that he would never book him, Presley became too big a name to ignore; in 1956, Sullivan signed him for three appearances. Six weeks earlier in August 1956, Sullivan and his son-in-law, the producer of the show, Robert Precht, were in a near fatal car accident near Sullivan's country home in Southbury, Connecticut, and missed Presley's first appearance on September 9, when Charles Laughton introduced Presley. After Sullivan came to know Presley personally, he made amends by telling his audience, "This is a real decent, fine boy."
  Sullivan's failure to scoop the TV industry with Presley made him determined to book the next big sensation first. In November 1963, while at Heathrow Airport, Sullivan witnessed the Beatlemania spectacle as the band returned from Sweden and the terminal was overrun by screaming teens. At first Sullivan was reluctant to book the Beatles because the band did not yet have a commercially successful single in the U.S., but at the behest of his friend Sid Bernstein, Sullivan signed the group. Their initial Sullivan show appearance on February 9, 1964, was the most-watched program in TV history to that point. The Beatles appeared three more times in person and submitted filmed performances afterwards. The Dave Clark Five, who claimed a "cleaner" image than the Beatles, made 13 appearances on the show, more than any other UK group.