text: In 2012, Pitbull was involved in an advertising campaign with Walmart, in which the Walmart store that received the most Facebook "likes" from June 18 to July 15, 2012, would have Pitbull visit and put on a show there. An orchestrated campaign entitled "#exilepitbull" started by The Boston Phoenix reporter David Thorpe and SomethingAwful.com writer Jon Hendren urged people to vote for a remote location, namely Kodiak, Alaska. In an email to the Associated Press, Walmart confirmed that Kodiak was the winning location. Pitbull visited Kodiak on July 30, where he received a key to the city from Mayor Patricia Branson and performed. David Thorpe, who had started the "#exilepitbull" campaign, was invited to attend and showed up.
  In November 2013, he started a fragrance with Jacavi Worldwide and Parlux Ltd.
  On May 19, 2015, Pitbull launched a new radio channel on Sirius XM Radio, called Pitbull's Globalization Radio, which is centered around Rhythmic, Dance/EDM, and R&B/Hip-Hop product from artists from around the world. The artist celebrated the channel's debut with a private concert at New York City's Apollo Theater. In addition to launching his customized radio station, Pitbull also plans to launch a pair of projects with Endemol for digital television.