text: On 2 March 2007, BBC signed a deal with Google to put videos on YouTube. A behind the scenes video of EastEnders, hosted by Matt Di Angelo, who played Deano Wicks on the show, was put on the site the same day, and was followed by another on 6 March 2007. In April 2007, EastEnders became available to view on mobile phones, via 3G technology, for 3, Vodafone and Orange customers. On 21 April 2007, the BBC launched a new advertising campaign using the slogan "There's more to EastEnders". The first television advert showed Dot Branning with a refugee baby, Tomas, whom she took in under the pretence of being her grandson. The second and third featured Stacey Slater and Dawn Swann, respectively. There have also been adverts in magazines and on radio.
  In 2009, producers introduced a limit on the number of speaking parts in each episode due to budget cuts, with an average of 16 characters per episode. The decision was criticised by Martin McGrath of Equity, who said: "Trying to produce quality TV on the cheap is doomed to fail." The BBC responded by saying they had been working that way for some time and it had not affected the quality of the show.