text: Gruden era (1998–2001) After two more unsuccessful seasons (7–9 in 1996 and 4–12 in 1997) under White and his successor, Joe Bugel, Davis selected a new head coach from outside the Raiders organization for only the second time when he hired Philadelphia Eagles offensive coordinator Jon Gruden, who previously worked for the 49ers and Packers under head coach Mike Holmgren. Under Gruden, the Raiders posted consecutive 8–8 seasons in 1998 and 1999, and climbed out of last place in the AFC West. Oakland finished 12–4 in the 2000 season, the team's most successful in a decade. Led by veteran quarterback Rich Gannon, Oakland won their first division title since 1990, and advanced to the AFC Championship, where they lost 16–3 to the eventual Super Bowl champion Baltimore Ravens.
  The Raiders acquired all-time leading receiver Jerry Rice prior to the 2001 season. They finished 10–6 and won a second straight AFC West title but lost their divisional-round playoff game to the eventual Super Bowl champion New England Patriots, in a controversial game that became known as the "Tuck Rule Game". The game was played in a heavy snowstorm, and late in the fourth quarter an apparent fumble by Patriots quarterback Tom Brady was recovered by Raiders linebacker Greg Biekert. The recovery would have led to a Raiders victory; however, the play was reviewed and determined to be an incomplete pass (it was ruled that Brady had pump faked and then "tucked" the ball into his body, which, by rule, cannot result in a fumble – though this explanation was not given on the field, but after the NFL season had ended). The Patriots retained possession of the ball, and drove for a game-tying field goal. The game went into overtime and the Patriots won, 16–13.
  Callahan era and Super Bowl XXXVII appearance (2002–2003)