text: Bush relaunched her fashion label on September 11, 2008, under the name "Lauren Pierce". About her decision to use her middle name, Pierce, as opposed to her last name for the title of her line, Bush stated in November 2008 that it "wasn't a conscious decision." Further pressed, Bush said, "Obviously my last name is associated with politics. But Pierce is my grandmother's maiden name and my younger brother's name. It's not about downplaying my last name as much as it is about loving Pierce. And my brother is very flattered." Former President George H. W. Bush and Barbara Bush were in the front row at the Lauren Pierce Spring 2011 show during the inaugural Houston Fashion Week, in October 2010.
  Activism
  FEED Projects has donated over 100 million meals as of October 2017 through the sale of products and fundraising activations. In 2014, Lauren led FEED in launching FEED Supper, a 30-day fundraising activation, which asks people to host dinner parties where guests donate to hunger alleviation. In 2015, she signed an open letter for which the ONE Campaign had been collecting signatures; the letter was addressed to Angela Merkel and Nkosazana Dlamini-Zuma, urging them to focus on women as they serve as the heads of the G7 in Germany and the AU in South Africa, respectively, which would start to set the priorities in development funding before a main UN summit in September 2015 to establish new development goals for the generation.