text: In 1989, a new crest was unveiled which combines the fleur-de-lys and a mastiff that seems jumping out of the flower. The acronym "LOSC" is supplemented by the term "Lille Métropole" to enhance the Métropole Européenne de Lille size and importance in Western Europe. The club officials at that time wanted to entrench the club in its region, not only in the city but in a 1,000,000-inhabitants area where the club moved some facilities. This badge was marginally revised in 1997 but was replaced in 2002 with a more stylish one where the dog and the acronym are prominent. In 2012, the fleur-de-lys once again became a central element in the logo. The badge shape recalls the previous heraldry, and only the city and club name appear at the top of the logo like a crown.
  The latest crest, which was unveiled in 2018, uses every club symbol (the club initials, the mastiff, the fleur-de-lys and the three colours) inside a regular pentagon shape, form of the Citadel of Lille's heart.
  Kits and sponsors
  Born from the union of two teams, Lille OSC embraced different shirts elements and symbols of both founding clubs. The first club's home kit was white and blue. The white jersey, with a large red "V" or chevron form around the neck and red sleeve ends, is inspired by the Olympique Lillois home jersey while the "V" shape comes from SC Fives kits as well as the blue shorts and socks. White was the jersey primary color with little shades of red. The red chevron was part of each jersey until 1964 when it disappeared to give place to an immaculate white jersey that only kept red collar and sleeve ends. This jersey version, white with only few red shades around collar and sleeves, remains substantially the same for decades.