text: Wise made some changes in the 2000s to improve its competitiveness. It closed the Quinlan Pretzel Co. plant in Denver, Pennsylvania, in 2002 and contracted with another area company to make pretzels under the Quinlan name.
  In 2004, Palladium began efforts to help Wise cut into Frito-Lay's share in Wise's key markets, including new packaging for all of its products. Much of the money would be spent on the New York City metropolitan area, Wise's largest market. In the summer of 2005 Wise financed a three-year sponsorship deal to become the Official Potato Chip of the New York Mets.  It upped the ante to become the Official Potato Chip and Cheez Doodle of the New York Mets by 2015.
  In 2012, Wise Foods was acquired by the Mexican company Arca Continental, the second largest Coca-Cola bottler in Latin America and number three in the world.  Arca, which owns several Mexican snack companies, is seeking to leverage Wise's reputation and market presence to introduce its Mexican snacks where Wise has a presence.
  The following year, in 2013, the company moved its headquarters from Parsippany, New Jersey, to Atlanta, Georgia.
  In 2015, Jolie Weber, the company's CFO at the time, was named CEO.