text: Atrix Atrix (formerly @play) is GameStop, Incs. in-house store brand. GameStop sells gaming accessories, Headsets, Mice and Keyboards under the Atrix brand.
  Game Informer
  Game Informer is a magazine owned by GameStop, Inc. and primarily sold through subscriptions which can be purchased at GameStop locations. A subscription to the magazine is included for members of GameStop's PowerUp Rewards Pro loyalty program.
  Trade-ins
  GameStop provides its customers either cash or trade credit in exchange for customers' unwanted video games, accessories, and tech. The used video game trade-ins have twice the gross margins of new video game sales. Some video game developers and publishers have criticized GameStop for its practices, as they receive no share of the revenue from the sale of used games. GameStop responded to these criticisms in 2009 by stating that 70% of store credit generated by game trade ins was used to purchase new rather than used games, generating close to $2 billion in annual revenue.
  GameStop TV
  GameStop TV is the in-store television network run internally by GameStop, with non-endemic sales in partnership with Playwire Media. GameStop TV features programming targeted to consumers shopping in GameStop stores. Each month brings content segments about upcoming video game releases, exclusive developer interviews, and product demonstrations.