text: Lenovo and FC Internazionale, in 2019, have signed a multi-year sponsorship agreement that makes Lenovo the Global Technology Partner of the Nerazzurri company. In May 2021, Lenovo and Motorola Mobility decided to celebrate with a limited edition of Motorola Razr totally customized and produced in 2021 numbered pieces, to honor Inter who won their 19th Scudetto. In July 2021 there was the launch of the new Inter Home shirt for the 2021–22 season, they unveiled the introduction of Lenovo as a sponsor on the back of the shirt.
  Television, internet, and other media
  Lenovo used a short-film entitled The Pursuit in its "For Those Who Do" campaign launched in 2011. The film depicted a mysterious young woman using the IdeaPad Yoga 13 to stay one-step-ahead of her evil pursuers. Martin Campbell, who previously worked on action movies and James Bond films such as GoldenEye and the remake of Casino Royale, shot this film. Lenovo was the first Chinese company to make use of such marketing techniques.
  In May 2015, Lenovo hosted its first ever "Tech World" conference in Beijing. ZUK Mobile, a separate company formed by Lenovo in 2014, announced several products at Tech World, These included slim power banks, 3D printers that can print food such as chocolate, an outdoor sound box, and a Wi-Fi based control system for home automation.
  China
  In its home market China, Lenovo has a vast distribution network designed to make sure that there is at least one shop selling Lenovo computers within 50 kilometers of nearly all consumers. Lenovo has also developed close relationships with its Chinese distributors, who are granted exclusive territories and only carry Lenovo products.