text: In 2007, a commercial for Starburst's Berries and Creme flavour went viral. The commercial, referred to as "Berries and Creme" or as "The Little Lad Dance", stars a man dressed in Victorian/Georgian clothing expressing his excitement for the candy's flavour by performing an impromptu song and dance routine. The commercial received praise for its style from Advertising Age. In an interview with Adweek the actor of the character (Jack Ferver) commented that the commercial took over 12 hours to film and that they had to wear the full costume in  weather.
  In the second half of 2021, the Berries and Creme commercial went viral for a second time, with a number of videos on TikTok using the audio and the "Little Lad Dance".
  Other varieties
  Starburst also exists or has existed in the form of vines "fruit twists", ropes, candy corn, popsicles, gum, candy canes, jelly beans, fruit roll ups, gelatin, energy drinks (in partnership with C4 Energy), lip gloss (in a partnership with Lip Smackers) and yogurt (by Yoplait in 2019 as a flavour). The company also produces 'heart-shaped' jelly beans for Valentine's Day. In 2021, Starburst released their first vegan gummy candy in the US.
  A range of non-taffy Starburst products for the Australian and New Zealand markets were produced from 1997 to 2020; products included 'Snakes' gummies and 'Sucks' lollipops.