text: Friends Jughead Jones has been Archie's best friend ever since childhood. When Jughead first came to Riverdale, he was in a bad mood and tended to dismiss Archie. However, Archie, of good heart, tried to cheer up Jughead and the two have been inseparable ever since. Jughead wears a trademark clubhouse beanie (a Depression-era style of makeshift hatwear, crafted from an inverted fedora with a scallop-cut brim, and decorated with assorted pinbacks) and an inscrutable, closed-eyelid expression. Often Jughead has to help Archie out from a tricky situation. Jughead usually knows when Archie's ideas will not work, but is powerless to avoid getting involved.
  Reggie Mantle is Archie's constant romantic and athletic rival. Each often makes attempts to separate the other from Veronica, occasionally exhibiting physical violence, and both have won their fair share of scrapes with each other. Reggie takes every opportunity to play practical jokes on Archie and make cynical wisecracks. However, Reggie is often shown as a companion to and of Archie despite his arrogance and competitive nature, and they are often seen together practicing athletics or pursuing dates.
  Archie's other friends include Dilton Doiley, the local genius who gets Archie into and out of trouble through his experiments and inventions; Moose Mason, the dim-witted but likable star athlete of Riverdale High who is often Archie's teammate; Chuck Clayton, another of Archie's teammates who was originally shy and reclusive but came out of his shell when Archie befriended him; Moose and Chuck's girlfriends Midge Klump and Nancy Woods, two of the very few attractive girls Archie does not fall for; and Ethel Muggs, a girl with an enormous crush on Jughead, who often wins his heart with the use of fresh-baked cookies.
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