text: They pitched an early precursor of what LittleBigPlanet was to become dubbed Craftworld to Phil Harrison, the head of development for Sony Worldwide Studios. Craftworld was a physics-based 2D side-scrolling game similar to LittleBigPlanet. Its main character was Mr. Yellowhead, who would later become Sackboy. Evans said that the pitch, which he described as "pretty vague", was "meant to be a 30-minute pitch for our idea for a game called Craftworld that soon turned into a three-hour brainstorming session". Despite this Sony were interested, partly because of Harrison's enthusiasm for the game, according to Smith. In January 2006, they secured their funding from Sony for six months. They set up their office, incorporated Media Molecule, and started pre-production of the game. Evans described the company's formation as a combination of the boost from Rag Doll Kung Fu, some new ideas bubbling in his head, and the new wave of consoles around the corner. In March, they moved into a studio in Guildford, Surrey; around this time Siobhan Reddy, the studio director, joined Media Molecule. Reddy is occasionally regarded as the fifth co-founder.
  On 1 June 2006, Media Molecule announced they had signed an exclusive deal with SCE. This agreement allowed Media Molecule to create an original game exclusively for the PlayStation 3. The deal included SCE owning the intellectual property and that LittleBigPlanet would be available only on PlayStation consoles. Evans said, "SCE have proven to be the perfect partner for us. They immediately understood both our ambition for the game as well as our development style." Pre-production was extended until August when Media Molecule met with Sony executives, including Harrison, to decide whether to greenlight the game's production. Harrison described the pitch for production as the best meeting he had ever had. Media Molecule then started full development. In 2019, Harrison reaffirmed this sentiment, citing Evan's different approach. Instead of using PowerPoint, he wrote his own interactive 'PowerPoint' so that the game was playable through the presentation. Harrison said this demonstrated their innovative thinking and the way Media Molecule wanted to challenge conventions impressed him.