text: In the middle of the 1990s, Sunny Delight sponsored an early internet contest promoting their beverage. For the game, the "Reach for the Sun Bottle Hunt", simple graphics depicting Sunny Delight bottles were incorporated into independent American web sites. The site locations were various personal home pages or more well known internet resources.
  At the main contest site, riddles were provided weekly to help people discover each of the sites displaying a hidden bottle. Participants were encouraged to use the newest search engines in combination with the riddles.
  Initially appearing in 1996 and gaining widespread attention, the contest was repeated three times over the course of a year and a half, and over 4,000 prizes were awarded during each iteration, ranging from T-shirts to college scholarships. As a pioneering internet advertising meme, it set the stage for years of later web marketing promotions.
  Peel 'n Taste Flavor Strips
  In July 2009, to promote the company's Sunny Delight Smoothies, the company partnered with Food Lion supermarkets to place SunnyD Smoothies Peel 'n Taste flavor samplers in the aisles where Sunny Delight products were located.
  Reformulation
  In recent years, the artificial sweetener sucralose has been added in combination with high fructose corn syrup, in order to cut the calorie count.
  As of 2023, North American Sunny Delight contains 2% or less concentrated fruit juice.