text: Network television coverage The NFL Network had exclusive rights to broadcast the Patriots-Giants game, and in the weeks before the game, the network increasingly promoted the game via television commercials on other stations. It was clear the game was one of the most anticipated of the season, and could therefore serve as an important promotion for the NFL Network, which had tried unsuccessfully over the previous year to expand its viewership by becoming included as an “extended basic service” on the major American cable TV providers such as Comcast and Time Warner.
  Political pressure from the Northeast to make the game more widely viewable preceded the decision to simulcast the game on CBS and NBC. Arlen Specter, the Pennsylvania senator who was the Republican ranking member on the Senate Judiciary Committee, and Patrick Leahy of Vermont, the committee's head, wrote the league a letter threatening to reconsider the antitrust exemption currently enjoyed by the NFL under United States law. Senator John Kerry of Massachusetts had pressured the league and cable companies to settle their dispute so “no die-hard Pats fans will be shut out from watching their team take aim at football history."
  In the end, 15.7 million viewers watched the game on CBS, 13.2 million on NBC, 4.5 million on the NFL Network, and 1.2 million on New York, Boston and Manchester, New Hampshire television stations. The game was the most watched program on television since the 2007 Academy Awards and the most watched regular season NFL game in more than 12 years.