text: Nike continues to use basketball stars to market new sneakers. In 2011, the Zoom Hyperdunk was introduced through Blake Griffin (a Los Angeles Clippers player and NBA 2010–11 NBA Rookie of the Year). Nike has also employed celebrities from outside of the sports world to design and market new shoe lines. One example is the Nike Air Yeezy, designed by rapper Kanye West.
  Sneaker stores
  Stores such as Kith, Concepts, Rif LA, Union LA, Undefeated, and more are places where sneaker lovers enjoy spending time. Flight Club was one of the first consignment shops to open in 2005. Sneakerheads have made Flight Club a destination to see some of the most exclusive, rare, and famous sneakers in the world firsthand. Flight Club has been referred to as a museum for sneakers, with multiple sections dedicated to different kinds of sneakers. A full wall holds all of the latest Nike, Jordan, and Yeezy releases, while another section holds some of the rarest and most expensive sneakers with a price tag of upwards of $50,000. The store also holds a section with the entire line of 1985 Jordan 1s, the shoes that helped start the sneaker culture and craze. Flight Club along with many other stores not only serve as a place to buy sneakers, but a place to experience the excellence of sneakers in person that were once only a digital image in their minds.