text: Other significant respellings Along the same lines, intentional misspellings can be used to promote a specific negative attribute, real or perceived, of a product or service. This is especially effective if the misspelling is done by replacing part of the word with another that has identical phonetic qualities.
  Journalists may make a politicized editorial decision by choosing to differentially retain (or even create) misspellings, mispronunciations, ungrammaticisms, dialect variants, or interjections.
  The British political satire magazine Private Eye has a long-standing theme of insulting the law firm Carter-Ruck by replacing the R with an F to read Carter-Fuck. The law firm once requested that Private Eye cease spelling its name like that; the magazine then started spelling it "Farter-Fuck". Likewise, Private Eye often refers to The Guardian as The Grauniad, due to the newspaper's early reputation for typographical errors.
  Backronyms
  Plays on acronyms and initialisms are also common, when the full name is spelled out but one of the component words is replaced by another. For example, Richard Stallman and other Free Software Foundation executives often refer to digital rights management as "digital restrictions management". a reference to the tendency for DRM to stifle the end user's ability to reshare music or write CDs more than a certain number of times. Likewise, the National Security Agency is often referred to as the "National Surveillance Agency" and sometimes "National Socialist Agency" by opponents of its PRISM program, who view it as dystopian encroachment on personal privacy.