text: Unlike many shows of the time, Sullivan asked that most musical acts perform their music live, rather than lip-synching to their recordings. However, exceptions were made, such as when a microphone could not be placed close enough to a performer for technical reasons. An example was B.J. Thomas' 1969 performance of "Raindrops Keep Fallin' on My Head", in which water was sprinkled on him as a special effect. In 1969, Sullivan presented the Jackson 5 with their first single "I Want You Back", which ousted Thomas' song from the top spot of the Billboard Hot 100.
  Sullivan had an appreciation for Black entertainers. According to biographer Gerald Nachman, "Most TV variety shows welcomed 'acceptable' [B]lack superstars like Louis Armstrong, Pearl Bailey and Sammy Davis Jr. ... but in the early 1950s, long before it was fashionable, Sullivan was presenting the much more obscure [B]lack entertainers he had enjoyed in Harlem on his uptown rounds — legends like Peg Leg Bates, Pigmeat Markham and Tim Moore ... strangers to white America." He hosted pioneering TV appearances by Bo Diddley, the Platters, Brook Benton, Jackie Wilson, Fats Domino and numerous Motown acts including the Supremes, who appeared 17 times. As the critic John Leonard wrote, "There wasn't an important [B]lack artist who didn't appear on Ed's show."