text: Primary Jerseys The Cowboys' home jerseys have stayed predominantly navy blue over the years, with white, grey and yellow all being the predominant secondary colour at some stage, with the away jerseys predominantly white. Since 2011, the club has also worn special jerseys for Women in League round, Indigenous round and an Anzac/Defence force-themed jersey for games played on Anzac weekend.
  Sponsors
  Supporters
  In 2018, the Cowboys recorded their largest ever membership tally, with 23,437, beating the record set the previous year of 22,278. In 2020, the Cowboys membership ambassador is Kyle Feldt.
  Average regular season attendance
  1995: 21,670
  1996: 19,366
  1997: 17,539
  1998: 17,034
  1999: 16,108
  2000: 15,511
  2001: 13,738
  2002: 12,133
  2003: 14,892
  2004: 17,334
  2005: 20,590
  2006: 19,861
  2007: 20,508
  2008: 18,102
  2009: 17,309
  2010: 14,256
  2011: 14,189
  2012: 14,637
  2013: 14,112
  2014: 14,613
  2015: 16,230
  2016: 16,692
  2017: 16,512
  2018: 15,417
  2019: 13,658
  2020: 6,712
  2021: 14,472
  2022: 18,376
  Notable supporters
  Notable supporters of this club, amongst others, include:
  Andy The Kid, musician
  Bob Katter, Politician
  Nathan Burgers, professional field hockey player
  Alicia Coutts, Olympic gold medal winning swimmer
  Luke Feldman, Australian cricketer
  Rachael Finch, former Miss Universe Australia
  Mike Goldman, television & radio personality
  James Hopes, Australian international cricketer
  Mitchell Johnson, Australian international cricketer
  Roz Kelly, Channel 9 reporter
  Lee Kernaghan, country music artist
  Jessica Mauboy, singer/actress
  Anna Meares, Olympic gold medal winning cyclist
  Jack Miller, Australian Grand Prix motorcycle racer
  Morne Morkel, South African cricketer
  Ryan Phelan, Channel 7 reporter