text: The target launch date was originally January 1985. Smith and Holland had eleven months in which to write, cast and shoot the whole thing; however, in February 1984, they did not even have a title or a place to film. Both Smith and Holland were unhappy about the January 1985 launch date, favouring November or even September 1984 when seasonal audiences would be higher, but the BBC stayed firm, and Smith and Holland had to concede that, with the massive task of getting the Elstree Studios operational, January was the most realistic date; however, this was later to be changed to February.
  The project had a number of working titles: Square Dance, Round the Square, Round the Houses, London Pride and East 8. It was the latter that stuck (E8 is the postcode for Hackney) in the early months of creative process; however, the show was renamed after many casting agents mistakenly thought the show was to be called Estate, and the fictional postcode E20 was created, instead of using E8. Julia Smith came up with the name Eastenders after she and Holland had spent months telephoning theatrical agents and asking "Do you have any real East Enders on your books?" Smith thought "Eastenders" "looked ugly written down" and was "hard to say", so decided to capitalise the second "e".
  Initial character creation and casting