text: Marketing and sales The 280ZX was branded in the North American and Australian markets as the "Datsun 280ZX"; and in the local Japanese market as the "Fairlady Z". For the 1979 model year, in the American market, it was co-branded "Datsun by Nissan" through the 1983 model year.  These were considered transitional years, as Nissan began to phase in their new global brand under the Nissan name.
  The Japanese market got both 2.0 L and 2.8 L engines. The 2.0 L-engined Fairlady 200Z used the L20 engine common in Nissan family cars of the same era. The smaller engine was offered so that it would comply with Japanese government dimension regulations, while models with the larger engine were regarded as the top-level luxury model in Japan. Export markets all got the L28-powered version. In Japan the Fairlady was joined by a Nissan Skyline-derived sedan and coupé, called the Nissan Leopard TR-X, available at Nissan Japanese dealerships called "Nissan Bluebird Stores".
  Two trim levels were offered in North America, with a no-frills two-seater and a fully equipped 2+2 GL. The GL package was also available for the two-seater, carrying the full equipment list. Leather seats were optional, and an optional digital instrument cluster was introduced in 1982. The T-bar roof was available on both bodystyles, but only in combination with the GL package. A "Blackout" package, without most of the chrome brightwork, was available for the standard two-seater.
  Changes