text: Campaign success Despite the immense popularity of the campaign, sales of Energizer batteries actually went down during the years that the ads ran. Duracell claimed that 40 percent of its customers thought the campaign was promoting Duracell, not Energizer, but provided no evidence. Speculation has it that TV watchers still associated pink bunnies with Duracell, so the Energizer ads were actually helping their competitor's sales rather than their own.
  In popular culture
  In North America the term "Energizer Bunny" has entered the vernacular as a term for anything that continues endlessly, or someone that has immense stamina. In Europe and Australia the term "Duracell Bunny" has a similar connotation. Several U.S. presidential candidates have compared themselves to the bunny, including President George H. W. Bush in 1992 and Howard Dean in 2004.
  In 1992, the company PC Dynamics created a Screen Saver for Windows 3.x featuring Energizer Bunny with audio clips from the commercials.
  Energizer was the corporate sponsor of Star Tours at Disneyland Park and Disney's Hollywood Studios for several years; the bunny appeared in several ride-themed advertisements around the show's exit. The promotional poster along the exit ramp for Star Tours is one of the few appearances that shows the battery on his back.
  In 2006, an Energizer Bunny balloonicle debuted in the Macy's Thanksgiving Day Parade and appeared until 2011.