text: A no-frills or no frills service or product is one for which the non-essential features have been removed to keep the price low. The term "frills" originally refers to a style of fabric decoration. Something offered to customers for no additional charge may be designated as a "frill" – for example, free drinks on airline journeys, or a radio installed in a rental car. No-frills businesses operate on the principle that by removing luxurious additions, customers may be offered lower prices.
  Common products and services for which no-frills brands exist include budget airlines, supermarkets, vacations and used vehicles.
  Supermarkets
  No-frills supermarkets are recognisable by their store design and business model.