text: Online dating was a $2 billion per year industry, , with an annual growth rate of 5%. The industry is dominated by a few large companies, such as EHarmony, Zoosk and InterActiveCorp, or IAC, which owns several brands including Match.com and OkCupid, and new entrants continue to emerge. In 2019, Taimi, previously targeted to gay men, was re-introduced as a dating service for all LGBTQI+ people.
  Online dating businesses are thriving financially, with growth in members, service offerings, and membership fees and with many users renewing their accounts, although the overall share of Internet traffic using online dating services in the U.S. has declined from 2003 (21% of all Internet users) to 2006 (10%).
  While online dating has become more accepted, it retains a slight stigma. After controversies such as the 2015 hacking of Ashley Madison user data, dating sites must work to convince users that they are safe places with quality members.
  There is widespread evidence that online dating has increased rapidly and is becoming "mainstream" with new websites appearing regularly. One study suggested that 34% of men and 27% women have used the Internet for dating purposes,  and that American's willingness to try it has been on the rise