text: The media The media connect the team, with the fans and the rest of the world. "The media do[es not] 'tell it like it is.' Rather, they tell it in a way that supports the interests of those who benefit from cultural commitments to competition, productivity, and material success." This is known as consumerism because the media influences society's emotions to think of the rivalries in a way that will get people to be as passionate about the game as they want to be. It is spectators' enjoyment of sports and the associated rivalries that drive media sport consumption.
  Americas
  North America
  Canada
  Carleton University and University of Ottawa
  These two schools are cross-city rivals in Ottawa, Ontario and have historically had the largest football rivalry in the country. The Carleton Ravens and the Ottawa Gee-Gees played the annual Panda Game from 1955 to 1998, which consistently garnered a national spotlight and was renowned for its size and popularity. The Panda Game was absent for 15 years after Carleton shut down their football program, but was revived in 2013 when Carleton restarted their football program.
  The rivalry is also on display on the basketball court, where both schools' teams are among the best in Canada.
  University of Western Ontario and Queen's University