text: One of the more famous no-frills cars was the Studebaker Scotsman, which was on sale from 1957 to 1959. These cars came with a low-grade cloth-trimmed front seat and contained only a driver's side sun visor, minimal soundproofing, no door armrests and painted trim (in lieu of chrome trim); even routine convenience items, such as a cigarette lighter and dome light were not present. Buyers were allowed to buy only a low-cost heater and a few other trim and convenience items from a short options list; a radio was not offered as an option on this model (unlike Studebaker's more expensive models).
  During the 1960s and early 1970s, American automakers offered several trim levels of full-sized models (each having a different name), with a price-leading no-frills versions. Examples included the Chevrolet Biscayne, Ford Custom 500, and Plymouth Fury I. While ostensibly targeted toward fleet buyers and business customers where luxury is not a concern, these cars were also available to private customers. While many of these cars were typically sold with the standard six-cylinder or basic V-8 engine with the standard three-speed manual transmission, many of these price-leading models were also available with the full range of engines and transmissions, including those that were performance-oriented, unlike the later no-frills models that had restricted performance options. Additionally, marketing brochures typically extolled the virtues of these economy models, pointing out such features as durable and easy-to-care for upholstery with wide color availability, beauty in styling despite minimal exterior trim adornment, and features shared with more luxurious models such as suspension and ride quality, engine and transmission availability, and standard safety and convenience features—all available even for budget-conscious buyers.