text: Campaigns in popular media In 2011, controversy around the Taco Bell restaurant chain arose when public accusations were made that their "seasoned beef" product was only made up of only 35% real beef. A class action lawsuit was filed by the law firm Beasley Allen against Taco Bell. The suit was voluntarily withdrawn with Beasley Allen citing that "From the inception of this case, we stated that if Taco Bell would make certain changes regarding disclosure and marketing of its 'seasoned beef' product, the case could be dismissed." Taco Bell responded to the case being withdrawn by launching a reputation management campaign titled "Would it kill you to say you're sorry?" that ran advertisements in various news outlets in print and online, which attempted to draw attention to the voluntary withdrawal of the case.
  Examples
  Organisations attempt to manage their reputations on websites that many people visit, such as eBay, Wikipedia, and Google. Some of the tactics used by reputation management firms include:
  Modifying the way results from searches are displayed on a search engine such as white papers and make appear in priority positive customer testimonials in order to push down negative content.
  Publishing original, positive websites and social media profiles, with the aim of outperforming negative results in a search.
  Submitting online press releases to authoritative websites in order to promote brand presence and suppress negative content.
  Submitting legal take-down requests if they have or pretend to have been libeled.
  Getting mentions of the business or individual on third-party sites that rank highly on Google.
  Creating fake, positive reviews of the individual or business to counteract negative ones.
  Using spambots and denial-of-service attacks to force sites with damaging content off the web entirely.