text: In the comics, he sometimes thinks of Betty more as a close friend and confidante. He likes that she is always available as a back-up when he does not have a date with Veronica.
  He dislikes it when Betty dates other boys, wanting her to stay available as his second choice. Now that Betty sporadically dates Jason Blossom and Adam Chisholm, Archie shows a tinge of jealousy. Archie is married to Betty in Archie Marries Betty: Life With Archie series and is married to Veronica in Archie Marries Veronica: Life with Archie series. Both scenarios produce different outcomes for Archie's overall life, as well as Betty's and Veronica's.
  Archie often competes for the attention of Betty and Veronica with his rival, Reggie Mantle, and occasionally other boys. Veronica keeps Archie guessing, never letting him take her for granted. Betty, on the other hand, clearly lets Archie know she adores him. Archie chooses to keep fighting for Veronica.
  A third love interest is a wealthy red-headed girl named Cheryl Blossom. At first, she was deemed too sexual and a bit promiscuous and was taken out of the series, but due to her popularity, she was brought back in Love Showdown, a four-part mini-series in which Archie attempts to make a decision between Cheryl, Betty, and Veronica.