text: Consumer products The 1964 World's Fair introduced and showcased many consumer products, in what one magazine called "the ultimate marketing bonanza of [its] time". For example, color television was popularized at the fair, and the Ford Mustang was launched just before its appearance at the fair. Also showcased at the fair were technologies such as Picturephones and IBM computers, as well as electronic devices that could display personalized data to visitors. Some pavilions incorporated personal computers into their exhibits, and many visitors saw touchtone phones for the first time while at the fair. Other innovations never became popular, such as thermonuclear fusion power plants, undersea hotels, underground houses, jet packs, and Corfam synthetic leather.
  Operation
  The WFC originally predicted a daily attendance of 225,000. Deegan predicted at least 6.7 million foreign visitors, out of an estimated total of 70 million. Visitors 13 and older were originally charged the adult admission price of $2.00 (), while children 2–12 years old were charged $1.00 (). The WFC sold discounted tickets in packs of 20; some major companies like AT&T bought hundreds of thousands of tickets for employees. Students paid 25 cents if they visited with their teachers, and the WFC sold certificates that allowed a class of 25 students to enter the fair for $6.25. Moses predicted that the fair would sell $120 million worth of tickets, with a net profit of $40 million. Initially, city officials predicted that people would spend $5 billion in the city due to the fair, an estimate that was later reduced to $2.5 billion.