text: In 2004, Aveda was awarded the prestigious Corporate Achievement Award at the Smithsonian Cooper-Hewitt National Design Museum.
  Aveda was one of the first beauty companies to endorse a set of principles designed to encourage greater environmental responsibility in business, known as The Ceres Principles (originally named The Valdez Principles).
  According to the company's website, "Aveda" is Sanskrit for "all knowledge". "Aveda" written phonetically as "अवेद", translates to "non-vedic" (or म्लेच्छ).
  Controversy
  In 2009, Aveda (as a subsidiary of Estée Lauder Companies Inc.) was included by the BDS campaign as one of the "Top Ten Brands to Boycott This Christmas" because "This company’s chairman Ronald Lauder is also the chairman of the Jewish National Fund..."
  In 2011 Aveda was slammed at Park City, Utah, during the Evolution of Women in Social Media conference, also known as evo'11, for announcing their no-payment policy for bloggers reviewing their products.
  Aveda was also criticized for using the brand name "Indigenous", as a denigration of indigenous peoples. They have since renamed the product line.
  Environment
  Through a partnership with Native Energy, Aveda has helped fund wind turbines. Aveda claims that it purchases enough wind energy to power its primary manufacturing facility. The company "sends sustainability surveys to publications to help decide where to place its ads".