text: 1990 election In 1990, Time magazine referred to Martinez as "embattled" as he authorized a statewide television advertisement campaign boasting about his deeds, which were largely unpopular. Martinez was unpopular within his own party by the time of the 1990 gubernatorial election, in which he suffered a landslide defeat against Democratic nominee, former United States Senator Lawton Chiles. As of , Martinez is the last Florida governor to lose reelection.
  Post elected-office
  After leaving the governor's office on January 8, 1991, Martinez was appointed by President George H. W. Bush to the cabinet rank position of Director of the Office of National Drug Control Policy (or "Drug Czar") where he served until January 20, 1993.
  Since then, Martinez has served as a consultant to Florida-based businesses and law firms and is a political analyst for Bay News 9 television. He is a trustee of the University of Tampa, and a director of the Hillsborough Education Foundation, Tampa's Lowry Park Zoo and the Tampa Bay History Center, all local nonprofit groups involved in some way with education.
  Personal life
  Bob Martinez married the former Mary Jane Marino in 1954, soon after they graduated from Tampa Jefferson High School. They have two children, Robert Alan Martinez and Sharon Martinez.