text: In 1929, when Walter Winchell moved to The Daily Mirror, Sullivan was named the New York Evening Graphic's Broadway columnist. He left the paper for the city's largest tabloid, the New York Daily News. His column, "Little Old New York", concentrated on Broadway shows and gossip, and Sullivan also delivered showbusiness news broadcasts on radio. In 1933, Sullivan wrote and starred in the film Mr. Broadway, in which he guided the audience around New York nightspots to meet entertainers and celebrities. Sullivan soon became a powerful force in the entertainment world and one of Winchell's main rivals, setting the El Morocco nightclub in New York as his unofficial headquarters against Winchell's seat of power at the nearby Stork Club. Sullivan continued writing for the New York Daily News throughout his broadcasting career, and his popularity long outlived that of Winchell. In the late 1960s, Sullivan praised Winchell's legacy in a magazine interview, leading to a major reconciliation between the longtime adversaries.
  Throughout his career as a columnist, Sullivan had dabbled in entertainment, producing vaudeville shows with which he appeared as master of ceremonies in the 1920s and 1930s, directing a radio program over the original WABC and organizing benefit reviews for various causes.
  Radio
  In 1941, Sullivan became host of the Summer Silver Theater, a variety program on CBS, with Will Bradley as bandleader and a guest star featured each week.
  Television
  In 1948, producer Marlo Lewis convinced CBS to hire Sullivan to host a weekly Sunday-night television variety show, Toast of the Town, which later became The Ed Sullivan Show. Debuting in June 1948, the show was originally broadcast from Maxine Elliott's Theatre on West 39th Street in New York. In January 1953, it moved to CBS-TV Studio 50 at 1697 Broadway, a former CBS Radio playhouse that in 1967 was renamed the Ed Sullivan Theater (and was later the home of the Late Show with David Letterman and The Late Show with Stephen Colbert).