text: The site had previously hosted the 1939 New York World's Fair. Several businessmen devised plans for a 1964 fair in the 1950s, and the New York World's Fair 1964 Corporation (WFC) was formed in 1959. Although U.S. president Dwight D. Eisenhower approved the fair, the Bureau International des Expositions never recognized it. Construction began in late 1960, and over a hundred exhibitors signed up for the fair over the next three years. The fair ran for two six-month seasons: April 22 to October 18, 1964, and April 21 to October 17, 1965. Despite initial projections of 70 million visitors, the fair had just over 51.6 million guests. After the fair, some pavilions were preserved or relocated, but most structures were demolished.
  The fair showcased mid-20th-century American culture and technology. The different sections were designed in various architectural styles, though anyone could host an exhibit if they could afford to rent the land and pay for a pavilion. The fairground had several amusement and transport rides, as well as various plazas and fountains. The fair had 198 restaurants at its peak, and dishes served at these restaurants, such as Belgian waffles, were popularized through the fair. There were more than 30 entertainment events at the fair, in addition to 40 theaters and various music performances. Exhibitors also displayed sculptures, visual art, and artifacts, along with consumer products such as electronics and cars. The contemporary press criticized the event as a financial failure. Nonetheless, the fair helped influence 21st-century technologies and popularized consumer products such as Belgian waffles and the Ford Mustang.