text: Promotion and anticipation LittleBigPlanet was first announced in March 2007 at GDC during Harrison's keynote address. The keynote address was about innovative trends of customisation and social interaction among contemporary games, which he dubbed "Game 3.0". The presentation of LittleBigPlanet included a demonstration of various creative tools followed by a pre-made level. The game was later presented in similar fashion in July 2007 at the Electronic Entertainment Expo (E3). It was showcased at the Tokyo Game Show (TGS) in September 2007, at the Consumer Electronics Show (CES) in January 2008, and at the Leipzig Games Convention in August 2008. LittleBigPlanet was also showcased for a second time at E3 in July 2008 and at TSG in October 2008.
  SCE undertook a pre-order campaign in the run-up to the game's release. In August 2008 in North America, SCE partnered with several major online retailers to offer unique bonus gifts to customers pre-ordering the game from the selected retailers. These gifts include a sticker book, a burlap pouch, and an official game guide, along with downloadable costumes for Sackboy of Kratos from God of War and Nariko from Heavenly Sword. According to Engadget, while the United States got all pre-order bonuses, Canada only got the Kratos and Nariko costumes. In Europe, Play.com offered the costume of Nariko to customers who pre-ordered the game.