text: Design Healey was the creative director, Ettouney was the art director, and Evans and Smith were the technical directors. LittleBigPlanet was designed around its associated tagline: "Play, Create, Share". Players could play the story levels, create levels using the creation tools, and publish them to the community for others to play. Healey wanted LittleBigPlanet to bridge the gap between casual and hardcore gaming. A particular goal was to make it so players could create levels of higher quality than even the story levels. Though the game was meant to be ambitious and to allow players to creatively express themselves, constraints were placed on the game deliberately to make the game more focused and fun and to appeal to uncreative people.
  Prior to the creation of Sackboy, Smith designed Mr. Yellowhead to be the player character for the Craftworld prototype. After the prototype was showcased to Harrison, the design of Mr. Yellowhead would evolve into the modern form of Sackboy overtime. The reason Sackboy was created was to serve as the customisable avatar for the player. For this reason, it was not given a voice or defined personality. One of the goals of designing Sackboy was to make him appeal to a broad audience. The zipper used on the modern design was initially going to be used to access Create Mode, though it was scrapped and eventually replaced with MyMoon.