text: In February 2008, it was reported that the set would transfer to Pinewood Studios in Buckinghamshire, where a new set would be built as the set was looking "shabby", with its flaws showing up on high-definition television broadcasts; however, by April 2010 a follow-up report confirmed that Albert Square would remain at Elstree Studios for at least another four years, taking the set through its 25th anniversary. The set was consequently rebuilt for high definition on the same site, using mostly real brick with some areas using a new improved plastic brick. Throughout rebuilding filming would still take place, and so scaffolding was often seen on screen during the process, with some storylines written to accommodate the rebuilding, such as the Queen Vic fire.
  In 2014, then executive producer Dominic Treadwell-Collins said that he wanted Albert Square to look like a real-life east London neighbourhood so that the soap would "better reflect the more fashionable areas of east London beloved of young professionals" giving a flavour of the "creeping gentrification" of east London. He added: "It should feel more like London. It's been frozen in aspic for too long." The BBC announced that they would rebuild the EastEnders set to secure the long-term future of the show, with completion expected to be in 2018. The set will provide a modern, upgraded exterior filming resource for EastEnders, and will copy the appearance of the existing buildings; however, it will be 20 per cent bigger, in order to enable greater editorial ambition and improve working conditions for staff. A temporary set will be created on-site to enable filming to continue while the permanent structure is rebuilt.