text: Lenovo picked Nigeria in 2013 to release its smartphone because unlike South Africa and other African countries, there is no requirement to partner with a local telecom firm to sell its phones.
  In the long term, according to Braum, "Lenovo in Africa will focus on continuing to consistently supply personal computer products and allow this market to grow, while moving into new territory such as mobile and enterprise."
  Singapore
  Lenovo has had a presence in Singapore as early as its foundation, and with a focus on the Southeast Asia region, it is the location of one of Lenovo's three head offices. Registered as Lenovo (Singapore) Pte. Ltd., it is located at the New Tech Park in the Lorong Chuan district of the North-East Region of Singapore.
  United States
  In the United States, Lenovo began the "For Those Who Do" marketing campaign in 2010, created by the ad agency Saatchi & Saatchi. It was part of Lenovo's first-ever global branding campaign, beyond its domestic market in China. "For Those Who Do" was designed to appeal to young consumers in the 18- to 25-year-old demographic by stressing its utility to creative individuals that Lenovo's advertising refers to as "doers". One of Lenovo's operational centers is located in North Carolina, United States. Lenovo also started manufacturing products in the United States in 2012.