text: Development In 1967, Irv Wilson, Filmation's agent at the time, approached John Goldwater about licensing his comics. Lou Schiemer, founder of Filmation, received a call from Wilson on having the rights to Archie Comics. He replied to his response, "What the hell is Archie? Is it something kids know?" Shortly, he flew out to meet John Goldwater and created a deal. The concept of the show was presented to CBS daytime programming executive, Fred Silverman, with several comic books. It was considered to be one of the cheapest and successful presentations Filmation has ever made. At the time, CBS immediately liked it due to an amount of cartoons, mostly Hanna-Barbera action cartoons, being protested by parent-run organizations, including Action for Children's Television (ACT), and it was bought. Filmation also immediately conceived an idea of making music an essential part of the show's concept.
  In 1968, Norm Prescott called Don Kirshner to create music for The Archies. Kirshner happily accepted it, creating a music deal with the band.
  Filmation took every aspect from the comics for the concept of the show. The main characters' tone was done for children to relate to the characters. Hot Dog was also immediately created for the show.
  Voice cast
  Most of the voice cast involved have worked on Filmation shows. The main voice cast included Dallas McKennon, John Erwin, Jane Webb, and Howard Morris. Don Messick was also part of the show, temporarily replacing Howard Morris for the episode "Beauty Is Only Fur Deep".
  Filmation tried to find the voice cast for the 1940s radio show Archie Andrews, but was flopped. According to Lou Schiemer, it was thought to be John Erwin's first Filmation work he ever voiced.