text: The Industrial Area had 43 pavilions, representing nearly 350 American companies. Most of the companies were consolidated within four exhibit buildings, though about three dozen companies had their own pavilions. Corporations rented land from the WFC, while religious organizations were given the land for free. Large firms such as Bell Telephone Company, DuPont, IBM, Kodak, RCA, The Travelers Companies, and US Royal Tires, participated. The 1964 fair included only a few companies in the food, chemical, tobacco, cosmetic, or pharmaceutical industries. Transportation companies, including the Big Three, displayed products in the Transportation Area section of the fairground. Several of the industry pavilions offered free merchandise or other sponsorships, which often attracted customers. Moses also provided about  for religious groups and invited every major sect of Christianity to the fair. Eight religious pavilions were built, each of which was staffed by volunteers. Some exhibits were never built (such as the Soviet and Israel pavilions) but were displayed on official maps, causing confusion among visitors.
  Amusement
  In addition to pavilions, the Lake Area included several rides and attractions during 1964. There was a circus operated by John Ringling North, which performed in a 5,000-seat tent. Nearby was a wax museum. The amusement area also included attractions such as a children's play area, puppet show, and porpoise show. A lake cruise traveled off the shore of Meadow Lake, and an early log flume ride was also installed at the fair. A replica of the ship Santa María was also displayed in the lake. There was a 10,000-seat outdoor theater in the amusement area as well. The Flushing Meadows Carousel was formed through the combination of two Coney Island carousels.
  The Florida pavilion took over much of the Lake Area in 1965, and two amusement areas called Carnival and Continental Park were added at that time. Outside the Lake Area were the Fiesta Playground and the Sculpture Continuum Playground.