text: The only character no one ever saw inspired more gifts; he was Howard, the World's Strongest Ant. From the time of his WPTZ debut, Howard received more than 30,000 miniaturized gifts from Kovacs's viewers, including a tiny, mink-lined swimming pool. Kovacs began his Early Eyeball Fraternal & Marching Society (EEFMS) while doing Three to Get Ready. There were membership cards with by-laws and ties; the password was a favorite phrase of Kovacs's: "It's Been Real". Kovacs continued the EEFMS on his morning show when he moved to WCBS in New York in 1952. The success of Three to Get Ready proved that people did indeed watch early-morning television, and it was one of the factors that caused NBC to create The Today Show. WPTZ did not begin broadcasting Today when it premiered on January 14, 1952; network influence caused the station to end Three to Get Ready at the end of March of that year.
  During early 1952, Kovacs was also doing a late morning show for WPTZ named Kovacs on the Corner. Kovacs would walk through an imaginary neighborhood, talking with various characters such as Pete the Cop and Luigi the Barber. As with Three to Get Ready, there were some special segments. "Swap Time" was one of them: Viewers could bring their unwanted items to the WPTZ studios to trade them live on the air with Kovacs. The show made its debut on January 4, 1952, with Kovacs losing creative control of the program soon after it was begun. Kovacs on the Corner was short-lived; it ended on March 28, 1952, along with Three to Get Ready. Kovacs then began work for WCBS-TV in New York with a local morning show and a later network one. Both programs were canceled; Kovacs lost the local morning program for the same reason as Three to Get Ready—the broadcasting time was confiscated by the station's network in 1954.