text: Reserved seats at the Cotton Bowl cost USD $4, general admission $2 and high school students paid 90¢ (90 cents) that initial season. Don Rossi served as the team's General Manager until November when he was succeeded by Jack Steadman. The team was headquartered in the Mercantile National Bank Building. The AFL was also headquartered in Dallas.
  The Texans conducted their inaugural training camp at the New Mexico Military Institute in Roswell, New Mexico. The club embarked on a whirlwind pre-season barnstorming tour that featured road games in Oakland, Tulsa, Boston, Abilene and Little Rock. An announced crowd of 51,000 at the Cotton Bowl witnessed a 24–3 victory against Houston on September 2 as the club concluded a perfect 6–0 preseason record.
  In both teams' inaugural 1960 seasons, the Dallas Texans and Dallas Cowboys competed fiercely for the attention of local football fans.  For example, according to the book Ten-Gallon War, the Texans offered discounted tickets at department stores and airline offices, free tickets for fill-ups at certain service stations, and even had free tickets "stuffed inside helium-filled balloons set loose over the city." They held a promotion where fans in barber's capes got discounted tickets (under the theory that local barbers were some of the most trusted people in the city) and gave free admission to fans who showed ticket stubs from local high school games played on certain weeks. In competition, the Dallas Cowboys had such promotions as hiring Roy Rogers and Dale Evans for a halftime show.