text: In October 2012, GameStop acquired a 49.9% ownership interest in Simply Mac, a Salt Lake City-based Apple authorized reseller and repairer founded in 2006. GameStop acquired the remaining 50.1% of ownership in November 2013. GameStop tried to target areas for potential new Simply Mac locations in smaller markets that did not have an existing Apple Store within a reasonable driving distance. In January 2017, GameStop closed many Simply Mac locations. The chain had as many as 70 locations at the time of the announcement. In 2019, GameStop divested Simply Mac; at that time it had 43 stores.
  In November 2013, GameStop acquired Spring Mobile, a Salt Lake City-based retailer of AT&T-branded wireless services.
  It acquired 163 RadioShack locations in February 2015.
  In July 2015, GameStop acquired Geeknet.
  On August 3, 2016, GameStop acquired 507 AT&T store chains in plans to diversify into new businesses and less dependent on the video game market.
  Brand expansion
  GameStop founded MovieStop in 2004 as a standalone store that focused on new and used movies. More than 42 locations were opened, which typically adjoined or were adjacent to GameStop locations. GameStop spun off MovieStop to private owners in 2012. In November 2014, Draw Another Circle LLC, a company controlled by merchandising executive Joel Weinshanker that also owns Hastings Entertainment, purchased MovieStop. The chain shuttered in 2016.
  In October 2012 at Grapevine Mills in Dallas, GameStop introduced GameStop Kids, a  pop-up retail concept. The brand, which had 80 locations in shopping malls during the Christmas and holiday season, focused on children's products, and carried only games rated "Everyone" by the ESRB, along with merchandise of popular franchises aimed towards the demographic.