text: Filming locations Although Chuck's apartment was set in Echo Park, the pilot was shot in El Cabrillo in Hollywood. After the series was picked up, the apartment and the building's courtyard were re-created on a Warner Bros. soundstage. Aerial views throughout the show combine shots of Echo Park and El Cabrillo.
  The exterior shots of the Burbank Buy More where Chuck and Morgan work are of a former Mervyn's store in the Fallbrook Mall in West Hills.
  The inside of the Burbank Buymore was also built on the Warner Bros. lot.
  Marketing
  In May 2007, NBC announced that their official website would launch "MyNBC" allowing users to be more interactive with selected shows. MyNBC would allow fans to delve inside Chuck's "brain" which will host hot spots of top-secret government information that the title character possesses. It will also had bonus video features. In addition, NBC further announced in July 2007 that tie-in micro websites where fans who log onto Buy-More.net would be directed to NerdHerdHelp.com giving them access to exclusive content of the show and a blog written by the title character's best friend and sidekick, Morgan, would be launched in September 2007. NBC was expected to spend about $8 million in total promoting the show.
  Reception