text: After some further development, the team was asked to present what they had done to Sony in what Healey describes as a "Dragons' Den style scenario". Following this, Sony gave them a deal to develop LittleBigPlanet for the PlayStation 3 in exchange for exclusivity and ownership of the intellectual property. Despite backing from Sony, Media Molecule was unsure about exactly what direction they were going to take the game. They also worried about whether people would understand, or even like the game, but these worries were dispelled after its first presentation at Game Developers Conference 2007 (GDC 2007). Media Molecule was aware of the fact that Sony wanted them to demonstrate the game at the upcoming convention, but they were not told they were to be part of Phil Harrison's keynote speech until near the date it was due to take place. Healey stated that it was only when they arrived in San Francisco for the conference that they realised just how much Sony was devoted to the game—much more than Media Molecule had previously thought. Healey relates that although the revelation of Sony's faith in the game boosted their confidence, it increased the pressure on them. They realised that their task had become much greater than originally anticipated.