text: History The WELL was started by Stewart Brand and Larry Brilliant in 1985. The name follows the naming of some of Brand's earlier projects, including the Whole Earth Catalog. Initially The WELL was owned 50% by The Point Foundation, publishers of the Whole Earth Catalog and Whole Earth Review, and 50% by NETI Technologies Inc. a Vancouver-based company of which Larry Brilliant was at that time chairman. Its original management team—Matthew McClure, soon joined by Cliff Figallo and John Coate—collaborated with its early users to foster a sense of virtual community. McClure, Coate and Figallo were all veterans of the 1970s commune called The Farm.
  John Coate left the WELL to help create SFGate, the San Francisco Chronicle's first web site. In 1991 Figallo hired Gail Ann Williams as a community manager. Williams, one of the principals of the satirical group the Plutonium Players, had been working in nonprofit theater management and was already an active member of the WELL.
  In 1992 Cliff Figallo also left his job at The WELL and long time WELL member Maurice Weitman was hired as general manager. Figallo's resignation letter to the Board cited changes in company approach: "I am too much identified with the permissive and accommodating attitude that has been part of The Well's growth to preside over a more restrictive régime."
  From 1994 to 1999 The WELL was owned by Bruce R. Katz, founder of Rockport, a manufacturer of walking shoes. Katz upgraded the infrastructure and hired staff, but alarmed members with plans to franchise the WELL. "Let's just say there was a communications mismatch," Howard Rheingold wrote.