text: Cultural impact The phrase "Roy of the Rovers" has become a trope familiar to generations of British football fans and sports commentators, used to describe a memorable sporting achievement such as winning against the odds, or an unexpected comeback. The Guardian newspaper of 10 April 1995, for instance, described future England captain Alan Shearer as "the classic working class sporting hero ... everything legend demands an English centre-forward should be ... As a striker he comes closer to fitting the Roy of the Rovers fantasy than anyone else lately admired by English crowds". Shearer was at that time the leading goal-scorer for "unfashionable" Blackburn Rovers F.C., who were on the verge of winning the Premiership title.
  Comparisons have been drawn between the fictional Roy Race and the captain of England's 1966 World Cup winning team, Bobby Moore, whose playing career spanned a similar time-scale to that of Roy's. Moore's death in 1993, just days after the last edition of the Roy of the Rovers comic was published, produced a "literature of tribute", framed around themes "remarkably similar to those at the center of the Roy Race fiction and ideology ... there was a clear sense of mourning for the loss of an age".
  Spin-offs and merchandise
  Roy of the Rovers Annuals were produced every year from 1958 until 1994, and again in 2000. A number of tie-in books were also published, including a handful of paperback prose storybooks in 1977 and 1993, and two football quiz books in 1978 and 1979. Roy of the Rovers never made the leap from page to screen, although he did make an appearance on the BBC comedy sports quiz They Think It's All Over in 1999, in the form of a cardboard cut-out.