text: businesses can attain data that present target audiences based on their age, location, interests, and education
  low investment, the cost per lead is 61% less expensive than traditional marketing
  able to reach every mobile user, there are over 14 billion worldwide mobile devices and with a projection to grow to almost 18 billion by the year 2024
  Self-regulation
  The ICC Code has integrated rules that apply to marketing communications using digital interactive media throughout the guidelines. There is also an entirely updated section dealing with issues specific to digital interactive media techniques and platforms. Code self-regulation on the use of digital interactive media includes:
  Clear and transparent mechanisms to enable consumers to choose not to have their data collected for advertising or marketing purposes;
  Clear indication that a social network site is commercial and is under the control or influence of a marketer;
  Limits are set so that marketers communicate directly only when there are reasonable grounds to believe that the consumer has an interest in what is being offered;
  Respect for the rules and standards of acceptable commercial behavior in social networks and the posting of marketing messages only when the forum or site has clearly indicated its willingness to receive them;
  Special attention and protection for children.
  Strategy