text: Controversy What happens in the dating world can reflect larger currents within popular culture. For example, when the 1995 book The Rules appeared, it touched off media controversy about how men and women should relate to each other, with different positions taken by columnist Maureen Dowd of The New York Times and British writer Kira Cochrane of The Guardian and others. It has even caused anthropologists such as Helen Fisher to suggest that dating is a game designed to "impress and capture" which is not about "honesty" but "novelty", "excitement" and even "danger", which can boost dopamine levels in the brain. The subject of dating has spun off popular culture terms such as the friend zone which refers to a situation in which a dating relation evolves into a platonic non-sexual union.
  Risks of violence
  According to one report, there was a 10% chance of violence between students happening between a boyfriend and girlfriend, sometimes described as "intimate partner violence", over a 12–month period. A 2004 estimate was that 20% of U.S. high school girls aged 14–18 were "hit, slapped, shoved or forced into sexual activity". Violence while dating isn't limited to any one culture or group or religion, but remains an issue in different countries (It is usually the female who is the victim, but there have been cases where males have been hurt as well.). Sara McCorquodale suggests that women meeting strangers on dates meet initially in busy public places, share details of upcoming dates with friends or family so they know where they'll be and who they'll be with, avoid revealing one's surname or address, and conduct searches on them on the Internet prior to the date. One advisor suggested: Don't leave drinks unattended; have an exit plan if things go badly; and ask a friend to call you on your cell phone an hour into the date to ask how it's going.