During the 2020 George Floyd protests, Boldin appeared on "The Daily Show" to talk about police racism and how athletes and the NFL could help society. He said why he founded the Players Coalition: "For me it was really important. Unfortunately, I lost my cousin at the hands of law enforcement. He was a drummer in a band. One night after ashow he had just played with his band, he ended up breaking down by the side of the road. Long story short, a law enforcement officer killed him while he was on the phone with roadside assistance. For me, seeing the pain my family went through, seeing how long the process was before we felt like justice was served, I didn't want any other family to have to deal with that."