The company was founded in 2008 by Wiktor Schmidt, Jakub Filipowski, and Adam Zygadlewicz. In 2014, Netguru moved into Israel and the Middle East markets. In 2015, the company joined the London fintech community. In 2018, Netguru reached an annual turnover of about PLN 80 million. In 2019, Netguru's chief operating officer Marek Talarczyk became the company's new CEO.