	"Men's Health" won the category of Personal Service in 2004, the first win for the magazine and Rodale. In 2010, "Men's Health" received the General Excellence award. Menshealth.com's "Eat This, Not That!" portion of their Web site won the 2010 Digital Ellies award, also sponsored by the ASME, for best Interactive Tool, an award honoring the outstanding use of interactive tools that enable readers to create or share content, participate in communities, improve the quality of their lives, or enjoy recreational activities. In 2010, Minonline.com deemed menshealth.com's personal trainer channel, the "Best Premium Site," an award recognizing subscription sites oriented around service. In 2011, "Men's Health" won an "Ad Age" Media Vanguard Award in the Print-to-Digital Best Reader-Service Website category, a Society of Publication Designers Award for design and photography, and an ASME Ellie in the category of Personal Service for "I Want My Prostate Back" by Larry Stains. It was also a finalist in the 2012 Ellies.