Potential contestants enter a taxi driven by Bailey. When they get in and say where they want to go, they are made aware that they are in the Cash Cab through ceiling lights and music, followed by Bailey's greeting. They are then asked if they want to play. If they do not want to play, they can get out of the taxi. If they do want to play, they have to stay in the taxi until they reach where they want to go or get three strikes.