Kidston has worked with Milletts to design tents (2005-6). She designed mobile phones for Nokia and the Carphone Warehouse in 2006. She worked with Roberts to design radios, from 2005 onwards. In 2008 she worked with Tesco to produce shopping bags made from plastic bottles. The bags were sold to raise money for Marie Curie Cancer Care. They raised almost £500000. The bags saved about 6000000 plastic bottles from being used as landfill.