contrary to contemporaneous y2k aesthetic, and also mcbling style of the early 2000s, gen x y/ac models in editorial fashion or artist marketing were much more natural. you will see tons of subtle lipstick, hair parted down the middle or natural textured hair, natural leathers, knee high boots, duster jackets, natural and muted colors - especially greens, beiges, tans, greys, and black. airports, subways, helvetica. design and fashion was moving from 60s revival into early 70s. retro-futurism was y2k aesthetic, but gen x yac was more terrestrial. its futurism was a mix of sterile and organic. mcbling was a full blown disco revival, but here, we just see hints of the 70s. depictions of city life through a colonialist lens. first wave gentrification. urban life influenced graphic design, such as in the use of helvetica as inspired by the nyc subway signs. the rise of a minimalist design revival.