Daewoo [SEP] inception
Daewoo
Daewoo (Hangul: 대우, Hanja: 大宇, literally "Great Woo", after the first name of founder and chairman Kim Woo-jung) or the Daewoo Group was a major South Korean chaebol (type of conglomerate) and car manufacturer.
It was founded on 22 March 1967 as "Daewoo Industrial" and was declared bankrupt on 1 November 1999, with debts of about US$50 billion (equivalent to $ billion in ). Prior to the Asian financial crisis, Daewoo was the second largest
shares with the 1991 Toyota Aristo. In case of Leganza, however, Giugiaro had to deal with a slightly shorter vehicle with front-wheel rather than rear-wheel drive, which, combined with Daewoo styling cues, resulted in a controversial appearance although contemporary reviews praised the styling.
Marketing.
Daewoo rapidly expanded their distribution network with the inception of new models, which made the Leganza present in the markets of most countries, albeit not necessarily with sales success. Daewoo placed special emphasis on developing markets, which involved