Frooti [SEP] country of origin
Frooti
Frooti is the largest-selling mango flavoured drink in India. It is the flagship product of and the most successful drink offered by Parle Agro India Pvt. Ltd. in India and Parle Agro Nepal Pvt. Ltd. in Nepal. Frooti was launched in 1985 in TetraPak packages. It is also now available in PET bottles and rectangular shaped packs. Frooti is exported to the United States, Canada, the United Kingdom, the United Arab Emirates, Saudi Arabia, Malaysia, Maldives, Singapore, Thailand, New Zealand,
share. The packaging played a major role behind its success, since it could be carried easily and conveniently. Frooti also provided a refreshing mango taste that translated into a huge demand for itself.
The tagline "Mango Frooti, Fresh and Juicy", was created by the marketing duo-team of Arun Lahori & GM Menon. In a crisp brief to the then communications agency on the brand, to: "make mango Frooti synonymous with freshness and juiciness". Coined in a flash by creative honcho Bharat Dhabolkar.