Maybach [SEP] parent company
2011 that Maybach would cease to be a brand by 2013 and manufactured the last Maybach vehicle in December 2012. This was because of poor sales.
1997–2013 Cancellation.
With poor sales expectations and the heavy impact of the 2007-08 financial crisis, Daimler AG undertook a complete review of the Maybach division, approaching Aston Martin to engineer and style the next generation of Maybach models along with the next generation of Lagondas. According to Automotive News, only 44 Maybachs had been sold in the U.S. through October 2011.
An
sold.
The line was replaced by Mercedes-Benz S-Class Pullman models. An executive told a Frankfurt newspaper that: "(Daimler) came to the conclusion that the sales chances for the Mercedes brand were better than that of Maybach."
One suggestion for Maybach's struggles was that parent Daimler had failed to differentiate it from its Mercedes-Benz brand. While all three ultra-luxury brands share platforms and engines with other luxury brands from their parent auto company, Maybachs are built alongside the Mercedes-