Adland [SEP] inception
founded by Åsk Wäppling in 1996, who uses the nom de plume "Dabitch" on the site. According to Wäppling, "we preserve, we publish, we deliver, we review and sometimes harass all advertising there is." Adland began as a place to collect plagiarized ads under the title "Badland," and has grown into the largest archive of commercials in the world. The site also houses an archive of over forty years of Super Bowl commercials.
Wappling describes Adland's earliest incarnation as a "proto
Adland
Adland is website focusing on the advertising industry and an Internet archive of commercials. Adland incorporates advertising news, critical commentary on ads and the advertising industry, and archives of ads and ad campaigns, concentrating on television advertisements. In 2003, Variety described Adland as a "center for ad-related news and discussion". The website also hosts ads which have been banned or censored elsewhere. Adland is headquartered in Malta, though coverage is international. Adland also has a Twitter presence with 
History.
Adland was