Forum Mleczarskie [SEP] language of work or name
Forum Mleczarskie
The bi-monthly Forum Mleczarskie Handel is the oldest Polish business magazine about the dairy products trade. The title was the forerunner of a new kind of trade magazines focusing on category managers (purchasers and sellers) in the modern fast-moving consumer goods (FMCG) wholesale and retail trade in Poland. The title is quoted frequently by other Polish media.
Idea.
The title was developed as a reaction of the rapidly changing FMCG trade sector in Poland since 1995. Tens of thousands of former small
FMCG shops have been replaced by modern retail chains, which has been followed by a change of professions in this industry: instead of generalists, specialists now rule the day. Such professions – new for Poland – created a demand for business information sources for the FMCG category. Readers of "Forum Mleczarskie Handel" are buyers and sales managers (dairy or fresh products) in headquarters and outlets of wholesale and retail chains like Auchan, Biedronka, Carrefour, E.Leclerc, Lidl, MarcPol, Makro Cash and Carry, Netto, Real