Simca [SEP] parent company
Simca
Simca (; Mechanical and Automotive Body Manufacturing Company) was a French automaker, founded in November 1934 by Fiat and directed from July 1935 to May 1963 by Italian Henri Théodore Pigozzi. Simca was affiliated with Fiat and, after Simca bought Ford's French activities, became increasingly controlled by the Chrysler Group. In 1970, Simca became a subsidiary and brand of Chrysler Europe, ending its period as an independent company. Simca disappeared in 1978, when Chrysler divested its European operations to another French automaker, PSA Peugeot Citroën.
such as the Simca 1307 launched in 1975, for several more years, even after exported cars came only with Chrysler badges.
Late in the 1970s Chrysler withdrew from Europe in response to financial pressures on the parent company, and on 10 August 1978 the entire business was sold to PSA Peugeot Citroën. Poissy continued for the time being to produce the cars designed as Simcas, but these were now rebadged as Talbots. The Simca brand disappeared in 1980, although Peugeot continues to own the name. It appeared at the time