WTMG [SEP] licensed to broadcast to
WTMG
WTMG (Magic 101.3) is a commercial radio station in Williston, Florida, broadcasting to the Gainesville-Ocala, Florida area on 101.3 FM.
WTMG has been in its current format since 1994, playing Hip Hop, R&B, Old School and Classic Soul and Gospel. At first, it was Gainesville's only Urban radio station, targeting the Mainstream Urban and Urban Adult Contemporary audiences alike, but has shifted over to a Rhythmic contemporary direction. It is home to the Rickey Smiley morning show.
History
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History.
WTMN signed on the air in January 1990 as WWLO. It was a daytimer with 2,500 watts power, and required to be off the air at night to avoid interfering with other stations on AM 1430.. It was diplexed on the WLUS tower (now WDVH) on SE 27th street in Gainesville. The station initially broadcast an urban contemporary format. That format was moved to sister station 101.3 WTMG in 1993. 
After that, several attempts were made to launch a sports radio