Bernard Villemot [SEP] place of birth
Bernard Villemot
Bernard Villemot (1911, Trouville-sur-Mer – 1989) was a French graphic artist known primarily for his iconic advertising images for Orangina, Bally Shoe, Perrier, and Air France. He was known for a sharp artistic vision that was influenced by photography, and for his ability to distill an advertising message to a memorable image with simple, elegant lines and bold colors. From 1932–1934, he studied in Paris with artist Paul Colin, who was considered a master of Art Deco. From 1945–1946,
before drinking.
The early Orangina logo was designed to include an orange peel, since under French law, Orangina could not use a full orange in its logo since the beverage contained a low percentage of fruit juice. Beton hired illustrator Bernard Villemot, who had created Art Deco poster advertisements for such French companies as Perrier and Air France. Villemot created the image of an Orangina bottle topped with an orange peel in the shape of an umbrella or parasol. He utilized an orange color design against a blue background, which called