Toobs [SEP] inception
Toobs
Toobs (later known as "Tasty Toobs") were a brand of Australian snack food, first created in 1954 by Albert Cranum, and owned and sold by the British Australian company The Smith's Snackfood Company. The potato-based flavoured snack took their name from the characteristic shape of the crisps.
Peaking in popularity during the 1970s, Toobs were considered a novelty crisp and could be found in supermarkets and selected convenience stores. They were available in a number of flavours including Chicken, Oriental, Oats and
Tasty Toobs became scarce, Melbourne radio duo Lucy and Kel announced on air they would give away their last bags of Tasty Toobs to a listener.
Campaign to Bring Back Toobs.
After the announcement of the discontinuation of Toobs in 2015, there was public outcry. Sports celebrity Shane Warne attempted to start a campaign on Twitter to bring back Toobs using hashtags "#BringBackToobs" and "#savetoobs". However, the company was adamant, noting that despite the sentiment, actual sales were the issue: Smith's