Klaus Heine [SEP] educated at
Klaus Heine
Klaus Heine is a lecturer in luxury marketing, luxury brand management, brand personality and brand identity at the Technical University of Berlin and works as an independent consultant specializing in luxury brand management.
Biography.
Klaus Heine studied Business Administration with a focus on marketing and human resources at Technical University of Berlin (TUB) and Macquarie University in Sydney. He wrote his Master thesis at ThyssenKrupp Asia/Pacific in Shanghai about the marketing of European product innovations in China and his doctoral [dissertation] at TUB about
? Presented at the International Herald Tribune Techno Luxury Conference, Berlin, 16–18 November.
- Heine, K. (2009) The Impact of the Luxury Brand Identity on Packaging Design. Presented at the LuxePack Conference, Monaco, 20–22 October.
- Heine, Klaus: The Concept of Luxury Brands. Luxury Brand Management, No. 1,
- Heine, K. (2012) The Identity of Luxury Brands, luxury marketing, Technische Universität Berlin
- Phan, M., Thomas, R., Heine, K. (