Harley-Davidson [SEP] product
also opened new revenue streams for the company, with the production of tie-in merchandise offered to club members, numbering more than one million. Other motorcycle brands,
and other and consumer brands outside motorcycling, have also tried to create factory-sponsored community marketing clubs of their own.
HOG members typically spend 30 percent more than other Harley owners on such items as clothing and Harley-Davidson-sponsored events.
In 1991, HOG went international, with the first official European HOG Rally in Cheltenham, England
Willie G. Davidson
William Godfrey "Willie G." Davidson (born 1933) is an American businessman and motorcycle designer, and the former senior vice president & chief styling officer of Harley-Davidson Motor Company. He was also the head of Harley-Davidson's Willie G. Davidson Product Development Center in Wauwatosa, Wisconsin. While being generally responsible for approving Harley-Davidson motorcycle designs, he also personally designed several motorcycles for Harley-Davidson, including the Super Glide and the Low Rider, which pioneered the factory custom motorcycle and