CityGrid Media [SEP] inception
CityGrid Media
CityGrid Media is an online media company that connects web and mobile publishers with local advertising organizations by linking them through CityGrid, its local content and advertising network. CityGrid Media owns and operates leading local consumer properties including Urbanspoon, Citysearch, and Insider Pages. CityGrid Media is headquartered in West Hollywood, California and is an operating business of IAC.
History.
Jay Herratti, CEO of Citysearch, said the company began developing CityGrid in 2008, when it had three publisher partners. In June 2010, Citysearch
launched CityGrid Media, a content and advertising network for local markets. The platform aggregates advertisers from company partners, enhances their listings' by adding Citysearch content and distributes it through a pay-per-performance ad engine to partner Web sites.
For advertisers.
CityGrid Media offers a range of products including Content-based Advertising that is distributed across their CityGrid network, search engine optimization, Search Engine Marketing, and High Impact Display Advertising. Advertisers are able to customize their CityGrid place page through a pay-per-