Jell-O [SEP] parent company
Jell-O
Jell-O is a registered trademark of Kraft Foods for varieties of gelatin desserts (fruit-flavored gels), puddings, and no-bake cream pies. The original Jell-O gelatin dessert (genericized as jello) is the signature of the brand.
The original gelatin dessert began in Le Roy, New York, in 1881 after Pearle Bixby Wait and wife May trademarked the name for a product made from strawberry, raspberry, orange, or lemon flavoring added to sugar and granulated gelatin,
Clarence Birdseye's frozen foods company to form the General Foods Corporation.
By 1930, there appeared a vogue in American cuisine for congealed salads, and the company introduced lime-flavored Jell-O to complement the add-ins that cooks across the country were combining in these aspics and salads. Popular Jell-O recipes often included ingredients like cabbage, celery, green peppers, and even cooked pasta.
By the 1950s, salads would become so popular that Jell-O responded with savory and vegetable flavors such as