D'Arcy Masius Benton & Bowles [SEP] inception
D'Arcy Masius Benton &amp; Bowles
D'Arcy Masius Benton & Bowles was an advertising agency in the United States with 131 offices in 75 countries.
D'Arcy Masius Benton & Bowles, or "DMB&B", was established in November 1985 by the merger of the Benton & Bowles (B&B) and D'Arcy-MacManus Masius (D-MM) advertising agencies. John Bowen oversaw the merger and the firm's drive toward globalization. In 1999 the company had worldwide billings of $6.7 Billion Dollars and was the 11th largest advertising
merges with the British agency, Masius, Wynne-Williams, and becomes "D'Arcy-MacManus & Masius" (DM&M).
- 1986: DM&M merges with New York ad agency Benton & Bowles and becomes "D'Arcy Masius Benton & Bowles" (DMB&B).
- 1996: DMB&B acquires N.W. Ayer and Partners and renames its holding company "The MacManus Group".
- 1999: The MacManus Group announces a merger with the "Leo Group", a parent holding company of the Leo Burnett Co.