Kool-Aid [SEP] parent company
Kool-Aid
Kool-Aid is a brand of flavored drink mix owned by Kraft Heinz based in Chicago, Illinois. The powder form was created by Edwin Perkins in 1927 based upon a liquid concentrate called Fruit Smack.
History.
Kool-Aid was invented by Edwin Perkins in Hastings, Nebraska. All of his experiments took place in his mother's kitchen. Its predecessor was a liquid concentrate called Fruit Smack. To reduce shipping costs, in 1927, Perkins discovered a way to remove the liquid from Fruit
it soon had international sales. Before long, the Perkins Products Company was focusing entirely on Kool-Ade, and in 1931 Mr. Perkins relocated to Chicago. By 1934 the name was changed to Kool-Aid. The company was sold to General Foods in 1953.
Kool-Aid went on to become a household name and made Edwin Perkins a wealthy man. But the Perkins family remembered its Nebraska roots, donating generously to philanthropies in Adams County and elsewhere in the state. Among local gifts were Perkins Recital Hall and