Daimler Company [SEP] inception
Daimler Company
The Daimler Company Limited, until 1910, the Daimler Motor Company Limited, was an independent British motor vehicle manufacturer founded in London by H. J. Lawson in 1896, which set up its manufacturing base in Coventry. The company bought the right to the use of the Daimler name simultaneously from Gottlieb Daimler and Daimler-Motoren-Gesellschaft of Cannstatt, Germany. After early financial difficulty and a reorganisation of the company in 1904, the Daimler Motor Company was purchased by Birmingham Small Arms Company (BSA) in 1910,
and daily rates available. The service forgoes the typical centralized rental office, and cars are user-accessed via a downloadable smartphone app wherever they are parked. 
History.
Daimler introduced the service in Ulm, Germany, in October 2008, where it was developed by one of its internal business innovation units and was first tested exclusively by Daimler employees.
Starting in May 2015, car2go added a $1 'Driver Protection Fee' for each ride to offset the lowered deductible.Since inception, car2go withdrew from several