Isotta Fraschini [SEP] industry
register and in 1955 it was merged with engine manufacturer Breda Motori and named F.A. Isotta Fraschini e Motori Breda. The company started to produce trolley buses again and in 1960s built a new diesel engine factory in Bari. In the 1980s, the company was renamed Isotta Fraschini Motori SpA and it became part of Fincantieri group, with administrative headquarters in the old factory in Bari.
In the 1990s, attempts to revive the automotive industry of Isotta Fraschini were made. Concept-car coupe and roadster Isotta Fraschini T8 were built in
a car. The pool of wealthy Americans who had been good customers for earlier Isotta Fraschinis had dried up. Count Lodovico Mazzotti, who took over after Isotta and Fraschini left the firm in 1922, had been negotiating a manufacturing deal in 1930-1931 with Henry Ford that could have saved the company's car production; however, Benito Mussolini's National Fascist Party were in control of Italy's commerce and industry and, intent on keeping Isotta Fraschini focused on building aircraft engines for Italy's military and opposing foreign investment, prohibited