Associated-Rediffusion [SEP] end time
Associated-Rediffusion
Associated-Rediffusion, later Rediffusion London, was the British ITV franchise holder for London and parts of the surrounding counties, on weekdays between 1954 and 29 July 1968. It was the first ITA franchisee to go on air. The company arose from Rediffusion.
History.
History Formation.
The company was originally a partnership between British Electric Traction (BET), its subsidiary Broadcast Relay Services Ltd. (trading as Rediffusion), and Associated Newspapers, owner of the "Daily Mail", which had
When ITV commercial television started in the UK in 1955, Rediffusion formed Associated-Rediffusion with Associated Newspapers with BET's financial backing, and won the London weekday broadcast franchise.
In the beginning, Associated Rediffusion lost money. By the end of 1956 Associated Newspapers sold 80% of its stake back to BET and Rediffusion at a severe loss. Around that same time, Associated Rediffusion struck a very favourable deal with Granada Television, the franchise holder for weekday broadcasts in the North of England. Granada was also losing money,