My Channel [SEP] inception
My Channel
My Channel is a British television channel which launched on 28 February 2006 as "Eat Cinema", originally targeted at mainstream cinema audiences.
The channel was originally a joint venture between multi-platform digital television company Enteraction TV (ETV) and trade body All Industry Marketing for fashion, cinema and publicity. On 3 January 2007, the channel changed its name from Eat Cinema to My Channel. During the months prior to this date, the channel had reduced its cinema related content. Until 27 November 2007
Channel founder and CEO Rob Barnett discovered her personal vlogs through her profile and offered her the opportunity to host her own video blog web series on the My Damn Channel website. This became "DailyGrace", which premiered on April 14, 2008, with new episodes published every weekday. On October 11, 2010, "DailyGrace" was launched as its own YouTube channel. By the end of December 2013, the channel had amassed over 2.4 million subscribers and over 211 million video views on YouTube. From the series' inception