KMXP [SEP] licensed to broadcast to
KMXP
KMXP (96.9 FM, "Mix 96.9") is a commercial hot adult contemporary music radio station in Phoenix, Arizona, owned and operated by iHeartMedia. Its studios are located in Phoenix near Sky Harbor International Airport and its transmitter is in South Mountain Park.
History.
96.9 received its license as KEPI in 1962. Owned by Ward James Atkinson and sold within months to Golden Sounds, Inc., KEPI found it hard to stay on the air. In January 1964, it asked for authority to go
returned to #1 in the ratings for a couple of periods during this time. Jacor bought Nationwide's radio stations, including KZZP, in 1997.
Bruce Kelly returned in August 1998 for a brief run in mornings. The new Modern AC KZZP was competing with the similarly-formatted KMXP, and would later become its sister station with the merger of Jacor and Nationwide. KMXP had the better ratings so, in February 1999, KZZP began evolving back to Mainstream Top 40 by including more rhythmic and upbeat tracks in its