Rotary Watches [SEP] location of formation
Rotary Watches
Rotary Watches Ltd was established at La Chaux-de-Fonds, Switzerland, by Moise Dreyfuss in 1895. By the 1920s family members Georges and Sylvain Dreyfuss began importing Rotary watches to Britain, which was to become the company's most successful market. Since 2014, it has been owned by Citychamp Watch & Jewellery Group Limited (an investment holding company formerly known as China Haidian Holdings until 2014).
Background.
In 1940 Rotary became the official watch supplier for the British Army. Coinciding as this
watches under the more exclusive "Dreyfuss & Co" name.
Rotary is a member of the Federation of the Swiss Watch Industry FH. Rotary Watches' head office is now in the UK, and it is a wholly owned Chinese company. Rotary offers a range of timepieces manufactured in Switzerland, together with a range of less expensive pieces made elsewhere, usually with movements from Japan or China which are then assembled in Japan or China.
Rotary watches typically use either a quartz or automatic movement, and often feature what