Da Game Is to Be Sold, Not to Be Told [SEP] record label
Da Game Is to Be Sold, Not to Be Told
Da Game Is to Be Sold, Not to Be Told is the third studio album by American rapper Snoop Dogg; it was released by No Limit Records on August 4, 1998 in the United States. It is his first album following his departure from Death Row Records in early 1998. It was also his first album to be released under a slight change to his stage name "Snoop Dogg" for contractual reasons.
Background.
In September 1996,
for No Limit, "Da Game Is to Be Sold, Not to Be Told", was the most successful release in the label's history at the time, as it sold over half a million copies in its first week and was certified double platinum in less than three months.
As No Limit's popularity and mainstream coverage increased, so did its roster. The label signed individual producers DJ Daryl, Randy Jefferson, K-Lou & Dez as well as Master P's main production team, Beats by the