Geir Gripsrud [SEP] date of birth
Geir Gripsrud
Geir Gripsrud (born 1946) is a Norwegian organizational theorist and Professor of Marketing at BI Norwegian Business School in Oslo, known for his work on international marketing, market entry strategy and distribution channels.
Life and work.
After his graduation Gripsrud was marketing researcher at the Norwegian Fund for Market and Distribution Research (NFMDR) in Oslo, where in 1972 he wrote his first report entitled "On long-range planning in retailing." Around 1985 he became marketing researcher at the Export Council of Norway
- Gripsrud, Geir, and Gabriel R.G. Benito. "Internationalization in retailing: modeling the pattern of foreign market entry." Journal of Business Research 58.12 (2005): 1672-1680.
- Gripsrud, Geir, Marianne Jahre, and Gøran Persson. "Supply chain management–back to the future?." International Journal of Physical Distribution & Logistics Management 36.8 (2006): 643-659.
External links.
- Geir Gripsrud at BI Norwegian Business School]