Fisher-Price [SEP] industry
Fisher-Price
Fisher-Price is an American company that produces educational toys for children and infants, headquartered in East Aurora, New York. Fisher-Price has been a subsidiary of Mattel since 1993.
History.
Founded in 1930 by Herman Fisher, Irving Price, Price's illustrator-artist wife Margaret Evans Price, and Helen Schelle, the name Fisher-Price was established by combining two of the three names. Fisher worked previously in manufacturing, selling and advertising games for a company in Churchville, New
buyer.
Examples.
Examples Auto Industry.
A historic example concerns the US car industry, but the example is sharply disputed by Coase (2000). Fisher Body had an exclusive contract with General Motors (GM) to supply car body parts and so Fisher Body was the only company to deliver the components according to GM's specifications. In 1920, a sharp increase in demand occurred that was above expectations. It is claimed that Fisher Body used the unforeseen situation to hold up GM by increasing the price for the