Rudolf Dassler [SEP] date of death
Rudolf Dassler
Rudolf "Rudi" Dassler (26 March 1898 in Herzogenaurach, Germany – 27 October 1974 in Herzogenaurach) was the German founder of the sportswear company Puma and the older brother of Adidas founder, Adolf "Adi" Dassler. The brothers were partners in a shoe company Adi started, Gebrüder Dassler Schuhfabrik ("Dassler Brothers Shoe Factory"). Rudi joined in 1924, however the brothers became rivals following World War II and started their own companies in 1948.
Initially calling the new company "Ruda"
Adolf Dassler
Adolf "Adi" Dassler (3 November 1900 – 6 December 1978) was a German cobbler, inventor and entrepreneur who founded the German sportswear company Adidas. He was also the younger brother of Rudolf Dassler, founder of Puma. Dassler was an innovator in athletic shoe design and one of the early promoters who obtained endorsements from athletes to drive sale of his products. As a result of his concepts, Adi Dassler built the largest manufacturer of sportswear and equipment. At the time of his death Adidas had