OwnLocal [SEP] inception
OwnLocal
OwnLocal is an Austin, Texas-based digital advertising startup founded in 2010.
History.
Lloyd Armbrust and Jason Novek founded Seeing Interactive in 2010. Backed by seed accelerator Y-Combinator, the company launched as a service for local newspaper, TV, and Radio stations. After its launch, the startup raised $1 million in seed funding from various investors, including Lerer Ventures, Baseline Ventures, and angel investors Joshua Schachter and Paul Buchheit. The company changed its name to OwnLocal in March 2011.
In October 2011, OwnLocal received an undisclosed amount from a funding round led by Automattic, the developer of WordPress. The incubator 500 Startups also participated in the funding. The round raised the company's total funding to $2 million.
OwnLocal was one of the first for-profit companies to receive funding from the Knight Enterprise Fund, a fund for media innovation. The company also received an equity investment in February 2013 from Digital First Ventures for an undisclosed amount.
Acquisitions.
In May 2014, OwnLocal