DataRank [SEP] inception
DataRank
DataRank was an American company based in Fayetteville, Arkansas which specializes in providing businesses with tools for analyzing conversations about their brands and competitors. DataRank was founded in 2011 and graduated from the Y Combinator seed accelerator in 2013.
Background.
University of Arkansas graduates Ryan Frazier, Chuong Nguyen, Britt Cagnina, and Kenny Cason launched DataRank, originally known as TTAGG, in October 2011 out of a rental house near the university's campus. After rebranding itself as DataRank in 2013, the company launched its consumer insights
internal information can be uploaded directly to DataRank.
Upon registration, the service compiles one year of company data and establishes the company's areas of focus. These might include competitive subject matter as well as the product categories or particular brands to be monitored. The areas of interest are ranked according to several insights including commenter and comment influence, demographic metadata, relevancy, machine-learned patterns, and recency. DataRank then pulls in conversations and comments from across the web, using a proprietary algorithm to sort results according to relevance