Armin Dassler [SEP] father
Armin Dassler
Armin Dassler (15 March 1929 in Herzogenaurach, (Germany) - 10 October 1990 in Herzogenaurach) was the son of Rudolf Dassler 
, German founder of the sportswear company Puma and nephew of Adidas founder, Adolf "Adi" Dassler.
Under his father's direction, Puma remained a small provincial company. Only under the direction of Armin Dassler did it become the worldwide known company it remains today.
1970 FIFA World Cup, Armin Dassler (Rudolf's son) and his cousin, Horst Dassler (Adi's son), sealed an agreement which was dubbed "The Pelé pact". This agreement dictated that soccer player Pelé would be out of bounds for both Adidas and PUMA. However, Pelé complied with a request by PUMA's representative Hans Henningsen to increase the awareness and profile of PUMA after he received $120,000 to wear the Formstrips. At the opening whistle of a 1970 World Cup finals match, Pelé stopped the