Dumb Ways to Die [SEP] country of origin
Dumb Ways to Die
Dumb Ways to Die is an Australian public service announcement campaign made by Metro Trains in Melbourne, Victoria, Australia to promote railway safety. The campaign video went viral through sharing and social media starting in November 2012.
Campaign.
The campaign was devised by advertising agency McCann Melbourne. It appeared in newspapers, local radio and outdoor advertising throughout the Metro Trains network and on Tumblr. John Mescall, executive creative director of McCann, said "The aim of this campaign is to engage an audience
rover. Cinesaurus noted that it took them six days and 250 man hours to create.
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