WRVV [SEP] licensed to broadcast to
WRVV
WRVV (97.3 FM, "The River 97.3") is a commercial FM radio station licensed to serve Harrisburg, Pennsylvania. The station is owned by iHeartMedia, Inc. and broadcasts a classic rock format. The station's studios and offices are located at 600 Corporate Circle in Harrisburg. Its antenna is on the WHP-TV broadcast tower located on Blue Mountain in Susquehanna Township, Dauphin County at (). WRVV's slogan is "Real. Rock. Variety."
WRVV broadcasts using HD Radio. Its
-oriented station WRVV taking the overall #1 position in the market; not because of improved ratings at WRVV, but because of decreased listenership at WNNK. Cumulus Media reacted to WHKF by launching their own youth-oriented station, Hot 92, the former WCTX. Although WHKF never approached Wink 104 in Arbitron ratings, it did cause Wink 104 to change formats from Hot AC to AC in March 2002. The logic to this maneuvering was that Wink 104 would continue to dominate the adult demographic, while Hot 92 would either