Blue Serge [SEP] record label
Blue Serge
Blue Serge is an album by jazz baritone saxophonist Serge Chaloff, and released by Capitol Records in 1956. It was recorded on March 14 and 16, 1956 at Capitol Studios in Los Angeles, California.
Reception.
David Szatmary, writing for "All Music Guide to Jazz", described "Blue Serge" as "[a]n indispensable session by one of the great underrated baritone sax players..."
Richard Cook and Brian Morton of "The Penguin Guide to Jazz" wrote, "Chaloff's
music artists pushing the envelope with sound. 
Ghahary also directed and cultiavted its unique visual imprint designing record covers, (initially with Think electric), adverts, posters merchandise and various collaborations with underground psychedelic artists. 
Blue Room had a wholesome live scene, touring as a label around the world with live acts and DJ's including Dino Psaras, Xavier Morales, Mike Maquire, Frank'E, Serge Souque, Lucas Mees, Adam Ohana, and Simon G. Legendary parties also took place regularly and locally in London with Ahimsaproductions.