Hudson Motor Car Company [SEP] dissolved or abolished
Hudson Motor Car Company
The Hudson Motor Car Company made Hudson and other brand automobiles in Detroit, Michigan, from 1909 to 1954. In 1954, Hudson merged with Nash-Kelvinator to form American Motors Corporation (AMC). The Hudson name was continued through the 1957 model year, after which it was discontinued.
Company strategy.
The name "Hudson" came from Joseph L. Hudson, a Detroit department store entrepreneur and founder of Hudson's department store, who provided the necessary capital and gave permission for the
wholly owned entity of Hudson's. Essex Motors went so far as to lease the Studebaker auto factory in Detroit for production of the car. By 1922 the Essex Motor Company was dissolved and the Essex officially became what it was all along, a product of Hudson.
Essex cars.
Essex cars were designed to be moderately priced cars which would be affordable to the average family. Proving durable, their capabilities were checked upon and confirmed by AAA and the United States Post Office. In 1919 an Essex completed a 50-hour