Asch conformity experiments [SEP] named after
Asch conformity experiments
In psychology, the Asch conformity experiments or the Asch paradigm were a series of studies directed by Solomon Asch studying if and how individuals yielded to or defied a majority group and the effect of such influences on beliefs and opinions.
Developed in the 1950s, the methodology remains in use by many researchers to the present day. Applications include the study of conformity effects of task importance, age, gender, and culture.
Initial conformity experiment.
Initial conformity experiment Method.
In 1951, Solomon Asch
's work with "the magic number three". After his experiments, Asch concludes that when the majority consists of just one or two individuals, there is very little conformity. The addition of a third majority member dramatically increases conformity, but increases "beyond" three did not result in increasing amounts of conformity.
Affecting factors Behavioural style.
Minority influence is more likely to occur if the point of view of the minority is consistent, flexible, and appealing to the majority. Having a consistent and unwavering opinion will increase