Schema.org [SEP] start time
Schema.org
Schema.org is a collaborative community activity with a mission to "create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond." Webmasters use this shared vocabulary to structure metadata on their websites and to help search engines understand the published content, a technique known as search engine optimization.
History.
Schema.org is an initiative launched on June 2, 2011 by Bing, Google, Yahoo!, and Yandex (operators of the world's largest search
is the same markup with added Schema.org Microdata:
As the above example shows, Microdata items can be nested. In this case an item of type http://schema.org/PostalAddress is nested inside an item of type http://schema.org/Person.
The following text shows how Google parses the Microdata from the above example code. Developers can test pages containing Microdata using Google's "Rich Snippet Testing Tool".
The same machine-readable terms can be used not only in HTML Microdata, but also in other annotations such as RDFa or JSON-LD in