PizzaExpress [SEP] parent company
and Capricorn Associates then bought the company in 2003 turning it private again. In 2005, PizzaExpress floated on the London Stock Exchange, as part of the Gondola Holdings PLC. It was then bought by private equity group Cinven as the Gondola Group in 2007. On 12 July 2014 it was announced that Chinese group Hony Capital had bought PizzaExpress for £900m.
Fare.
PizzaExpress specialises in handmade pizza. PizzaExpress introduced the lighter pizza Leggera, the first pizza range on the high street that contains around 500 calories.
"The Sweeney".
In 2012, the Orange adverts were replaced with adverts for parent company EE, featuring Kevin Bacon.
In addition to this Orange offered 'Orange Wednesdays' from 2003 until 2014. This enabled any Orange customer to apply for 2 for 1 cinema tickets at participating cinemas, by text message. This was a result of Orange attempting to increase cinema visits during the quiet weekly periods. The Orange Wednesdays promotion also allowed Orange customers a 2 for 1 main courses with complimentary appetizers at PizzaExpress restaurants.