Fashions on Parade [SEP] original network
Fashions on Parade
Fashions on Parade is an American fashion-themed television series that aired on the now-defunct DuMont Television Network Fridays at 8pm EST from November 4, 1948, to April 24, 1949, then broadcast on ABC from April 27 to June 29, 1949. The show was hosted by Adelaide Hawley Cumming beginning on local DuMont stations on February 5, 1948.
Overview.
The show featured models showcasing the then-latest fashions, and was the first national television program sponsored by Procter &
DuMont affiliates during the 1948-1949 television season;
- Mondays at 8:30 pm ET in July and August 1949;
- Mondays at 9 pm ET from September 1949 to January 1950.
The series was cancelled in early 1950, and was one of several low-budget fashion programs, such as "Fashions on Parade", broadcast by the DuMont network.
Episode status.
A single kinescope of this series survives at the Paley Center for Media in New York City.
See also.
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