WYKZ [SEP] licensed to broadcast to
WYKZ
WYKZ is an adult contemporary radio station owned by iHeartMedia, Inc. and licensed to Beaufort, South Carolina, with the branding "98.7 The River - The Best Variety Of Yesterday & Today!" The station's studio is located on Alfred St. in Savannah, Georgia, and the transmitter is located near Sun City, South Carolina.
History.
The station began broadcasting in the early 1960s as a station primarily for Beaufort County, WBEU-FM. 98.7 upgraded its tower in the early '80s and began
. As part of the company's Nash FM brand, the Nash Icon format is designed to be a slightly older country sound, with an emphasis on music by veteran country acts alongside newer hit songs. WZAT was, along with co-owned W255CJ Atlanta, one of the first two stations to adopt the format.
On March 24, 2017, after stunting with songs with the word "sound" in their names, WZAT returned to Hot AC as "102.1 The Sound". Positioning itself between WAEV and WYKZ