90.9 Sea FM [SEP] inception
granted a new commercial FM licence. 90.9 Sea FM began broadcasting in 1989 with programming consulted by Austereo. The original Sea FM on-air line-up was a strong team of experienced Announcers, many having made their name previously in Metropolitan radio including - Craig Bruce (FOX FM) & Sammy Power, Ian 'Lofty' Fulton (4IP), Grahame "Durry" Rodgers (2SM & 2NX), Sue Moses (2MMM & Channel 10), Gregg Easton (2UW & 4BK), Joe Miller (3XY
Dan Anstey and Ben Hannant on 5 December 2016.
On 15 December 2016 Sea FM Gold Coast became known as "Hit 90.9 Sea FM" in Southern Cross Austereo’s mass re-branding of its regional radio network. Along with Sea FM Central Coast they were able to retain their heritage name for the moment.
On 3 July 2018 Sea FM Gold Coast had Dropped the word "Hit" Out of its station name "Hit 90.9 Sea FM", Reverting to its original name "90.9 Sea FM",