Gimmie Dat [SEP] record label
song, dubbed the "Slow Bass Remix" was released in the United States on December 21, 2010. It was later confirmed that Ciara had paid for the music video, radio play and promotion of the single herself because the label refused to do so. According to Ciara, her record label even told radio stations to stop playing the song. "Gimmie Dat" was Ciara's final single released under LaFace Records, which she had her contract released from due to "Basic Instinct"'s underperforming sales.
Background
rather in building her brand as an artist. According to the "LA Times" Gerrick Kennedy, the lack of commercial success with "Basic Instinct" was attributable to multiple pushbacks, and the leaking of material from the album's recording sessions. In February 2011, Ciara revealed that her relationship with her record label was not on positive terms; Jive had not properly financial supported "Fantasy Ride" or "Basic Instinct". Ciara self-funded some of the albums promotions, including her last single "Gimmie Dat"