Sergio Zyman [SEP] country of citizenship
Sergio Zyman
Sergio Zyman (born July 30, 1945) is a marketing executive from Mexico best known as the marketer behind the failed launch of New Coke.
Early life and education.
Zyman was borh to a Mexican Jewish family and raised in Mexico City. He attended executive programs at Harvard University and graduate schools in London, Paris and Jerusalem though his professional resume does not list a graduate degree.
Career.
Zyman's work experience includes tenures with Coca-Cola, PepsiCo, and Procter & Gamble
It" (with Sergio Zyman)
- "Renovate Before Your Innovate" (with Sergio Zyman)
- "The Must-Have Customer" (with Robert Gordman)
- "The $uper $weet $pot" (with Robert Gordman)
- "Blueprint for Men's Health (Men's Health Network)
- "Your Head: An Owner's Manual" (Men's Health Network)
- "Heartbeat" (Men's Health Network)
- "Breathe Easy" (Men