Ridley Bikes [SEP] inception
Ridley Bikes
Ridley Bikes was started in 1997 by Jochim Aerts, a frame builder and painter who had been producing frames for Belgian bicycle companies since 1990. In a few years, Ridley became the market leader in Belgium for racing bikes.
The Belgian bike builder is especially proud of its 'Customizer' and 'Pure Line'. Customers can choose the colors of their frame and personalize their bike.
Bikes.
Ridley has divided its website into 3 parts:
- Road: contains multiple subcategories
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Toronto, Montreal, and Longueuil. Currently MEC offers a total of 58 different models including road bikes, mountain bikes, hybrid and urban bikes. Some models feature geometry specific for women or kids. In 2012 MEC also began selling a selection of Ghost Bikes. Ridley bikes were added to the assortment in late 2013 as well as Intense bicycles in early 2017.
History Rebranding.
On June 18, 2013, Mountain Equipment rebranded their logo, replacing the mountain with a green square containing the text "MEC" in bold