SINOIAN [SEP] inception
SINOIAN
SINOIAN is an Armenian fashion brand established in Germany in 2013. It is the first and only brand of its kind focussing on creating high-end ready-to-wear fashion based on Armenian design elements.
Notable celebrities who have worn SINOIAN clothing in public or got to know the brand include Charles Aznavour, Ontronik Khachaturian, Genealogy, Vahe Tilbian, Armenchik, Lilit Hovhannisyan and Vahe Berberian. SINOIAN has created and established the abbreviation "YRVN" for Armenia's capital Yerevan through its fashion pieces.
History
. SINOIAN appeals to the conscience of the people. At a time when nations are growing apart from each other SINOIAN is building a bridge between tradition and the modern age.
Eurovision.
In May 2015 SINOIAN was chosen to represent Armenia at the first-ever Eurovision fashion show "Fashion For Europe" in Vienna. The SINOIAN fashion house successfully presented eight pieces of its new collection during the show. Other participants were amongst others Michael Michalsky for Germany, Galia Lahav for Israel, Ivana Helsinki for Finland, Agnesa Vuthaj