Land Rover G4 Challenge [SEP] inception
, followed by an International Selections event at Eastnor Castle in the UK. Each stage of the Challenge included athletic activities such as mountain biking, kayaking, rock-climbing, abseiling, trail running and rope work as well as off-road driving and mental aptitude challenges.
2003 G4 Challenge and Launch.
In 2003 the first Land Rover G4 Challenge launched with 16 participating nations and traversed the USA, South Africa and Australia over the course of 28 days. The 2003 Challenge was won by Belgian fighter pilot Rudi Thoelen
the Land Rover G4 Challenge has to come to an early close." 
Phil Popham, Land Rover Managing Director
The 2008/9 G4 Challenge event intended to focus in particular on strengthening Land Rover's links with the International Federation of Red Cross and Red Crescent Societies. The next two G4 Challenge Events aimed to raise over £1 million for the charity. Despite the cancellation of the G4 Challenge both Land Rover and the Red Cross intend to continue their partnership:
"This relationship is something Land Rover highly values and we