Big Brown Box [SEP] inception
) in November 2008. It offered whitegoods, small appliances and electronic products.
The site allowed customers to order goods online with Radio Rentals stores facilitating delivery and service of the goods.
At the time, company bosses were confident of its success in the competitive online market, but made it clear they were not pursuing a discounting war strategy, and would in fact take a "sensible and easy approach".
In November 2009, the ASX announcement from Thorn Group Limited noted the BigBrownBox.com.au strategy was "gaining impetus
John Wingate Thornton. Box 2; Folder 40.
09 Sep 1851 Letter from James Brown Thornton, Sr. to John Wingate Thornton. Box 2; Folder 40.
09 Sep 1853 Letter from John Wingate Thornton to Elizabeth Bowles Thornton. Box 2; Folder 40.
07 Jul 1857 Letter from George Wingate Gookin to John Wingate Thornton. Box 4; Folder 118.
23 Jul 1857 Letter from George Wingate Gookin to John Wingate Thornton. Box 4; Folder 118.
26 Nov 1860 Letter from Sarah