Bovonto [SEP] country of origin
Bovonto
Bovonto is a soft drink popular in Tamil Nadu, India.
It is manufactured and marketed by Kali Mark (Kalis Sparkling Water (P) Ltd.), which has offices and bottling plants at several locations in Tamil Nadu. At present, it has put up a distribution point at Chennai.
The drink is mildly carbonated and has a tangy grape-cola taste.
Kali Mark is a regional-level player and is one of the very few indigenous soft-drink manufacturers in India that survived the
, they sold 500 ml bottles at Rs 5, while Bovonto sold for Rs 8. Kalimark maintained its price. Kalimark is now a Rs 100 crore brand.
Bovonto does not do aggressive marketing, they mostly rely on word of mouth. Recently to increase their brand penetration they started sponsoring TV shows. Bovonto currently presents a Tamil soap opera (Nadhaswaram) on Sun TV and a reality show on Vijay TV. The parent company of Bovonto has manufacturing units at eight places in Tamil Nadu. The company lacks economy of