Oldsmobile [SEP] parent company
Oldsmobile
Oldsmobile was a brand of American automobiles produced for most of its existence by General Motors. Olds Motor Vehicle Co. was founded by Ransom E. Olds in 1897. It produced over 35 million vehicles, including at least 14 million built at its Lansing, Michigan factory. During its time as a division of General Motors, it slotted in the middle of GM's five divisions (above Pontiac but below Buick), and was noted for its testing of groundbreaking technology and designs, most notably the "Rocket V8" engine
appearance on the top models for each brand; Cadillac Eldorado Seville, Buick Roadmaster Riviera, Oldsmobile Starfire 98, Pontiac Bonneville Catalina, and the Chevrolet Bel-Air Impala.
A later example was Wolseley Motors after it was bought out by William Morris. After World War I, the "Wolseley started to lose its identity and eventually succumbed to badge engineering." This was repeated with the consolidation of Austin Motor Company and the Nuffield Organisation (parent company of Morris) to form the British Motor Corporation (BMC).