WLAV-FM [SEP] licensed to broadcast to
WLAV-FM
WLAV-FM (96.9 FM) is a radio station broadcasting a classic rock music format in Grand Rapids, Michigan. It is the dominant classic rock-formatted radio station in the market and is generally a top ten performer in the Grand Rapids ratings.
History.
WLAV (AM) went on the air in 1940. In 1949, WLAV-TV 7 signed on, later becoming WOOD-TV 8.
WLAV-FM began broadcasting by 1948. The station was a simulcast of
as an album rocker after a period as an oldies station. "MUSIC RADIO WLAV" went to a more adult contemporary sound in 1974, which continued until 1980, when the station tried a talk format as the "1340 Townhouse", WTWN with Lee Harris.
The heritage WLAV calls were restored in 1984, and the station flipped to oldies, which lasted for the next eight years. Although WLAV was a modest success with oldies, it was hurt when WODJ debuted in 1989 as an FM oldies station with a