YouTube Original Channel Initiative [SEP] creator
YouTube Original Channel Initiative
The YouTube Original Channel Initiative was a failed $100 million program funded by Google to bring original content onto Google. The original channel initiative was also meant to kick start Google TV. The channels are collectively known as "original", "premium" or "YouTube funded" channels.
Participants include Madonna, Pharrell Williams, Young Hollywood founder R.J. Williams, former NBA star Shaquille O'Neal, comedian Amy Poehler, actor Ashton Kutcher, "The Office" star Rainn Wilson, comedian Kenny Hotz,
BlackBoxTV Presents
BlackBoxTV Presents is an American horror anthology web series created by Tony E. Valenzuela and Philip DeFranco. The first season, which featured a cast of YouTube creators including DeFranco, iJustine and Shane Dawson, was self-funded by Valenzuela and debuted on the BlackBoxTV YouTube channel on August 17, 2010. 
In 2012, Valenzuela collaborated with "CSI" creator Anthony E. Zuiker to relaunch the BlackBoxTV YouTube channel as part of the YouTube Original Channel Initiative. Season three, dubbed "BlackBoxTV: Silverwood", premiered on