Survata [SEP] industry
Survata
Survata is a brand intelligence research company based in San Francisco, California. It operates a network of ""SurveyWalls"", short surveys that run on its affiliate sites that must be completed to access the content of that website, a function comparable to Google Surveys. 
Survata uses this network to provide ad measurement and market research to companies such as Clorox, Chipotle, Aflac, Microsoft, Uber, and Ogilvy.
History.
Survata was founded by Chris Kelly, former McKinsey consultant and Matrix Partners
In 2016, Survata began partnering with data management platforms such as Krux Data, allowing advertisers to interview consumers prior to the launch of ad campaigns targeting the Krux segments that advertisers plan to run their campaigns against. In 2017, they partnered with the leading independent data management platform, Lotame, and announced Segment Validation. Advertisers can use Survata with their data management platforms to create their own segments, validate existing segments, and conduct ad effectiveness studies. 
In 2018, Survata announced $14 million in Series B funding lead by