Kraft Television Theatre [SEP] original network
Kraft Television Theatre
Kraft Television Theatre is an American drama/anthology television series that began May 7, 1947, on NBC, airing at 7:30pm on Wednesday evenings until December of that year. It first promoted MacLaren's Imperial Cheese, which was advertised nowhere else. In January 1948, it moved to 9pm on Wednesdays, continuing in that timeslot until 1958. Initially produced by the J. Walter Thompson advertising agency, the live hour-long series offered television plays with new stories and new characters each week, in addition
1958, Kraft sold the rights to David Susskind's Talent Associates, which revamped the series as Kraft Mystery Theatre. Under that title, it continued until September 1958. However, this eventually evolved into the 1963 filmed series "Kraft Suspense Theatre", which concentrated exclusively on original dramas written for television, not on adaptations.
Between 1947 and 1958, the "Kraft Television Theatre" presented more than 650 comedies and dramas. The series finished #14 in the Nielsen ratings for the 1950-1951 season, #23