Cambridge SoundWorks [SEP] inception
Cambridge SoundWorks
Cambridge SoundWorks was a Massachusetts-based consumer audio manufacturer and retailer.
History.
Cambridge SoundWorks was co-founded in 1988 by Henry Kloss, an audio engineer and businessman, and colleague Tom DeVesto. Kloss had founded a number of earlier loudspeaker and consumer audio companies, including Acoustic Research, KLH and Advent Corporation.
It was founded with the specific mission to design and manufacture well-priced, high quality, high performance loudspeakers and audio products to be marketed directly to the consumer. From its
inception, the company's success was significant and its products received critical acclaim.
Cambridge SoundWorks began offering its products (such as the Ensemble I, II, and III satellite speaker systems) by catalog and multi-page magazine advertisements. In 1991, the company opened its first retail location in Newton, Massachusetts. In 1994 it sold its first products on the Internet, using the CompuServe network. This made it one of the first companies to sell consumer electronics on the Internet.
The unique selling formula developed in