New Alphabet [SEP] designer
New Alphabet
New Alphabet is a parametric typeface designed by Wim Crouwel, released in 1967. It embraced the limitations of the display technology that it was displayed on by only using horizontal and vertical strokes. This meant that some of the letters had little resemblance to the letters they were supposed to represent. New Alphabet was notably used on the cover of Joy Division's 1988 compilation album "Substance". 
History.
New Alphabet was a personal, experimental project of Crouwel. The typeface was designed to embrace the limitations
and advocated a phonetic reworking of written English, and this called for a new alphabet.
To that end, Shaw placed in his will provisions instructing his executor to organize a world-wide competition to design an improved English alphabet. A British designer, Ronald Kingsley Read, who had corresponded extensively with Shaw for several years regarding just such an alphabet, was selected along with three other finalists as the winners of the competition. Read was chosen to design the final form of the alphabet. The "Shaw Alphabet" or