Priceline.com [SEP] inception
long distance telephone service and automobiles under the "Name Your Own Price" model.
These experiments were terminated in 2002.
Another experiment, the "Name Your Own Rate" system for home loans, continues under a license with EverBank.
In 2016, Brett Keller was named CEO of the priceline.com brand.
Spokespeople.
Spokespeople William Shatner.
In 1997, William Shatner became the spokesman for Priceline.com, agreeing to do the spots in exchange for stock in the company. The arrangement turned out to be quite
“Radio Direct Response” grew, he was approached by entrepreneur Jay Walker with an idea for a new website where consumers could name their own price for airline tickets. Tapping William Shatner as a celebrity spokesperson, Catona developed a campaign for this new website, now called Priceline.com. Within just the first 18 months of its inception, Priceline.com went on to generate 1 billion dollars using direct-response radio alone. Some of Catona’s other achievements have included launching FreeCreditReport.com and many other multimillion-dollar companies.
Life after mail