WTVB [SEP] licensed to broadcast to
WTVB
WTVB, AM 1590, is a regional radio station located in Coldwater, Michigan. It carries largely classic hits and local news and sports, with Westwood One as its source for national news, and carries Westwood One's Classic Hits Total format. Midwest Communications owns WTVB.
The call letters originally stood for Twin Valley Broadcasters and are in no way connected to any television station, although the station bills itself as "The Voice of Branch County. The "valleys" mentioned (ironically Coldwater is in one of
"Greatest Classic Hits of the 60s, 70s, and 80s".
Prior to adopting the current classic hits format, WTVB was an affiliate of ABC's Classic Hits (formerly Oldies Radio) format. Earlier, WTVB was an adult contemporary station with programming fed from ABC's Hits and Favorites (formerly "StarStation") network.
Sports.
Sports NASCAR.
WTVB carries the Performance Racing Network's "Garage Pass" program, as well as "The Final Lap" from United Stations.
Sports High school