Revell [SEP] parent company
Revell
Revell is the well-known brand name today used by two distinct manufacturers of scale plastic models. The original American Revell eventually merged with Monogram. In 2007, American Revell was purchased by Hobbico. By contrast, European Revell Germany separated from the American company in 2006 until Hobbico purchased it – bringing the two back together again under the same company umbrella. In 2017, Quantum Capital Partners took over operations of Revell after Hobbico declared bankruptcy.
Early history.
Lewis H. Glaser, a California entrepreneur, founded
the United States. When it comes to total revenue, the German company ranked somewhat above the former American parent company.
Besides an array of airplane and military kits, Revell Germany has also made a variety of 1:24 and 1:18 scale accurately rendered pre-assembled die-cast model cars. These were first produced in the late 1980s and were typical Porsche, Ferrari, BMW and Mercedes-Benz offerings with some Corvettes and a 1965 Mustang (Johnson 1998, p. 200). Starting around 2000, the company simplified