Senseo [SEP] manufacturer
Senseo
Senseo is a registered trademark for a coffee brewing system from Dutch companies Philips and Douwe Egberts. The system is known for the coffee pods (called pads in some countries) it uses to brew the coffee.
History.
The system was first introduced in the Netherlands in February 2001, followed by Belgium and France, Germany/Austria/and Denmark, United Kingdom and United States, and Australia (in chronological order). The Senseo was developed by WeLL Design. According to Philips, by 2005 ten
a new management and delisted the company from the Euronext stock market. D.E. Master Blenders 1753 later bought Norway's Kaffehuset Friele coffee manufacturer.
In May 2014 the company announced plans to merge with the coffee division of American food conglomerate Mondelez International. The merger received approval from the European Commissioner for Competition Margrethe Vestager on 5 May 2015, subject to several conditions. These included a requirement that Merrild and Carte Noire brands were sold (now owned by competitor Luigi Lavazza S.p.A.), and that the Senseo brand in Austria