Mirinda [SEP] manufacturer
and non-carbonated fruit-flavoured beverages. The orange flavour of Mirinda now represents the majority of Mirinda sales worldwide following a major repositioning of the brand towards that flavour in the early 1990s.
Mirinda has been owned by PepsiCo since 1970 and is primarily commercialized outside the United States. It competes with Coca-Cola's Fanta, Britvic's Tango and Dr Pepper's Orange Crush or Sunkist brands, with flavour brands localized to individual countries. As with most soft drinks, Mirinda is available in multiple formulations of flavour,
for the Rahman family, was nationalised in 1972. This diversified business house now has interests in many segments in the industrial and service sectors in Bangladesh. Transcom is the local agent or comprador of international brands like Pizza Hut, KFC, Pepsi and Philips, etc. Leading Danish insulin manufacturer Novo Nordisk has also chosen Transcoms pharmaceutical company Eskayef as the sole manufacturer of its products after China and India in Asia.
Some of the foreign brands managed by the group include: Pepsi, 7Up, Mirinda, Mountain Dew, Diet