Novosbed [SEP] inception
Novosbed
Novosbed Inc. is a mattress brand and E-commerce retailer with operations in the United States and Canada. Novosbed operates an exclusively online storefront, with no physical store locations, and offers a 120-night in-home trial to customers. Sam Prochazka co-founded Novosbed.com in 2009 to give consumers an alternative to what he refers to as "the ubiquitously pushy, deceptive, and expensive mattress buying experience".
History.
Novosbed was founded in 2009 by siblings Sam, Andy, and Helenka Prochazka and was financed
with $40,000 of personal investment. According to Fast Company, Novosbed launched with the goal to sell quality mattresses without the traditional brick-and-mortar markup or the "annoying hassle of salespeople". Novosbed mattresses are comparable to those of more mainstream brands like Tempur-Pedic both in terms of quality and customer satisfaction, but are substantially less expensive.
Novosbed originally manufactured its mattresses in China but moved production to the USA in 2012 where they are now built in Pennsylvania. Novosbed has cited higher and more reliable quality