WLTY [SEP] licensed to broadcast to
WLTY
WLTY is a variety hits radio station licensed to Cayce, South Carolina and serves the Columbia, South Carolina market. The iHeartMedia, Inc. outlet is licensed by the Federal Communications Commission (FCC) to broadcast at 96.7 MHz with an effective radiated power (ERP) of 9 kW. Its studios are in Columbia (west of the Congaree River) and the transmitter is east of downtown Columbia.
History.
96.7 FM signed on as WZLD on July 11, 1974 with a mixture of top 40 and
, Benchmark Communications spent $4.5 million to buy both WLTY and its sister station, AM 790 WTAR. In 1997, Benchmark sold WLTY to Heritage Broadcasting, which changed WLTY's call letters to WVCL and rebranded as "Cool 95.7." The following year, the call sign was modified to WVKL, so instead of "Cool" it became "Kool."
In February 1998, the Sinclair Broadcast Group acquired WVKL. In December 1999, the station was bought by Entercom. On January 9, 2001, WVKL