Mello Yello [SEP] manufacturer
Mello Yello
Mello Yello is a highly-caffeinated, citrus-flavored soft drink produced and distributed by The Coca-Cola Company that was introduced on March 1, 1979 to compete with PepsiCo's Mountain Dew.
Mello Yello was withdrawn from Australia in the early 1990s, being replaced with the similar but uncaffeinated Lift.
There have been three flavored variants of Mello Yello in North America. Mello Yello Cherry was released in response to Mountain Dew Code Red. The other two variants were Mello Yello Afterglow (peach-
's official slogan "Make The Mello Yello Move", followed by his trademark phrase, "Knowhutimean?"
In 1982, arcade manufacturer Gottlieb created but never released an edition of their successful arcade game Q*Bert with Mello Yello livery in-play as well as proposed cabinet artwork. The game has been preserved and is playable on the MAME arcade emulator.
In 2011, Mello Yello relaunched its ad campaign. The commercial featured cartoon adults who boarded a boat and made a band, singing "Mellow Yellow".