Richard S. Tedlow [SEP] educated at
Richard S. Tedlow
Richard S. Tedlow is the MBA Class of 1949 Professor of Business Administration at Harvard Business School, where he is a specialist in the history of business.
Education and career.
Tedlow received a Bachelor of Arts from Yale in 1969, and a Master of Arts from Columbia University in 1971 and a PhD, also from Columbia in 1976. He joined the Harvard Business School on a fellowship in 1978, and joined the Faculty in 1979. At Harvard, he has taught marketing and has been a
importance of 'celebrity marketing' - that is supplying the nobility, often at prices below cost and of obtaining royal patronage, for the sake of the publicity and cudos generated.
Fullerton argues that the practice of market segmentation emerged well before marketers used the notion formally. Certain strands of evidence suggest that simple examples of market segmentation were evident prior to the 1880s. The business historian, Richard S. Tedlow, argues that any attempt to segment markets prior to 1880 was highly fragmented since the economy was characterised by small, regional