WBZA [SEP] licensed to broadcast to
WBZA
WBZA is an adult hits station in Rochester, New York, broadcasting at 98.9 FM. It is owned by Entercom Communications, who purchased the station from Sinclair Broadcasting in 1999. Before its current format, the station played oldies as WBBF (and before that, WKLX) before that station moved to a lower-powered station broadcasting on 93.3 FM. The station's studios are located at High Falls Studios downtown, and its transmitter tower is on Rochester's west side.
History.
The 98.9 frequency in
who already owned WBZA-AM, a daytime station that broadcast on 1410 kHz. The station was originally licensed to Glens Falls, NY and was the local market's first FM station. Both stations were later sold to Soundcasters, Inc. Later, the calls were changed to WBZA-FM, in the early '70s, when it simulcasted Top 40 WBZA-AM 1410, but went back to Country during the evening hours after WBZA's sunset sign off in those days, since 1410 was originally a daytimer. Eventually