Bank of America (#BAC) has extended its sponsorship deal with FIFA to include the 2024 Club World Cup, held in the United States. This comes after becoming #FIFA 's first global banking partner in August.

The Club World Cup, expanded to 32 teams, lacks broadcast deals with just over six months before its start. Streaming services are a likely landing spot.

Other 2026 World Cup sponsors, Hisense and Budweiser (AB InBev), are also backing the Club World Cup. More sponsorship deals are anticipated after the 2034 World Cup host (#SaudiArabia ) is confirmed.

Bank of America's marketing strategy focuses on engaging its customers and employees through various channels, including social media, due to the uncertainty surrounding TV broadcasts.

The tournament will take place across 12 stadiums in 11 US cities, including Bank of America Stadium in Charlotte, NC, and Lumen Field in Seattle.

Lionel #Messi 's Inter Miami was granted a spot usually reserved for the host nation's team, based on their regular season record.

The tournament begins June 15th, 2024, at Hard Rock Stadium in Miami, with the final scheduled for July 13th, 2024, at MetLife Stadium near New York.
#BAC #FIFA