I'd heard of Sigur Ros before, but I didn't start taking them seriously until I heard this song used in TLA. This song works so brilliantly with this scene. Without it, there just wouldn't be the same emotional depth. It's amazing what the right song can do for a film. =)I'm thinking about using this song for an aquarium promo package as sort of a nod to Wes Anderson, but I think the song might be a bit too emotional. (at least for an aquarium promo package.)