Well, that's the other thing: Google definitely wasn't duped in this. They're the experts in click-rate advertising and they know the counts are terribly inflated. The whole thing is a big sham. The 80% figure (bogus perhaps) surprised me until I read the LA Times article and realized how easy it is to let the refresher run all night, boosting counts up to 20 or 30 thousand a day easily. What if most of the top views are loaded with pork?