the key is apathy itself...I think each individual can choose for themselves what they feel they want to change...and maybe they just need a little reminder...so why not try to give that to them on a massive scale?what will hopefully be taking place is that people that don't normally see vids like this get to see them...that they discover a different part of the youtube experience...and maybe they will think about the message, and act upon it...with their own discretion...