I don't think 'we' do call 'ourselves' that. No one was calling themselves African-American in the 80s. Suddenly, someone marketed it and many blindly followed.... except me. I'll bet my family has been in the US longer than the average European-American. I probably have more in common w/ Europeans than Africans because, as an American, my culture is similar. This bothers the divisive 'Black Student Union'-types. Those clubs are relics.