I was surprised that this ad didn't have as big of an impact as I expected. This ad doesn't capture all of New Zealand's beauty, which I think adding could make the commercial spectacular. I mean look at the Tourism Australia commercial last year. Catchy song, good actors, nice views, easy to remember. The fact that the camera views were too close, didn't show off the beauty we have on offer. Also, why aren't the historic kiwi icons included?