They'll never get rid of the phone books until local businesses stop paying for all the advertising in them. Until then, AT&T will never turn down the almighty buck they so easily continue to make off the other corporate minded idiots still willing to purchase what amounts to be an increasingly obsolete way to advertise. AT&T could care less about us not wanting the damn things or even how relevant they are in today's world, as long as it lines their pockets with corporate ad money.