You have to be on someone's level to be considered a rival. They are just now able to be called rivals, and you can't even do that because they have deals together they share like that Freeway project, this deal, etc. Fif always respected Hov's hustle and since he could never diss Jay's bank account, he dont wanna diss Jay becuz then it becomes about nothing but the lyrics and you know Fif don't want that kind of battle - LOL. Young H-O-V all day.