Yea, but thats easier to pronounce than conspiracy.  Gee, three non-traditional, Hockey hurtin' towns win the cup... Can you say promotion boys and girls.  I'll grant you it cant save every tropical city that thinks skates are just fish (Hamilton Hurricanes?? When whas the last hurricane to strike HAMILTON??!?!?!)  But I can tell you, it certainly curbes my enthusiasm for the nhl product, and I LOVE Hockey as a sport.