Semantic and Style Concepts in Mass Communication Content
The article examines the semantic and style concepts of the functioning of mass communication in modern conditions, determines their role and significance for the transfer of public information from the communicator to the recipient. The author, analyzing the semantics and stylistics of media texts of an outstanding communicative personality (well-known journalist E.E. Kish), (1) traces gradual changes in the author’s worldview and the associated transformation of the nominal language and style; (2) identifies creative resources strengthening the intention of a journalistic work and improving the perceptual effect in “Author” - “Audience”, (3) comments on the positions established in the theory of the press on the relationship of ideas and style in publishing and (4) gives professional lessons in figurative and logical mastery novice journalists.