EVALUATION OF TARGETED ECONOMIC EFFECT OF TECHNOLOGICAL INNOVATIONS IN THE FUZZY INFERENCE MODEL
The article is devoted to methodological issues of effectiveness evaluation in the management of technological innovations. The prerequisites for using the methodology of fuzzy modeling as a means of solving the problem of uncertainty in the management of technological innovations are described. The composition of the factors of the targeted economic effect of technological innovations is substantiated and the methodological possibilities of estimating the fuzzy relationships of these factors with the economic parameters of technological innovation are considered. The results of practical application of the generated model of fuzzy logical inference of the target effect of technological innovation are presented. The proposed model provides a comprehensive analysis of the factors formed in the innovative environment of an enterprise, in the context of the type of innovation strategy and strategy of competitive behavior. Based on the results of the development and practical application of the model, the conditions for its use in assessing the effectiveness of technological innovations are formulated.