THE FEATURES OF FUNCTIONING OF ZOOMORPHISMS IN RUSSIAN ANECDOTES
The article describes the concept of «zoomorphism» and its use in the anecdotes in the reception create a comic effect. As research material used russian anecdotes from various collections and Internet resources. Is semantic and communicative-pragmatic analysis of anecdotes in which a person is opposed and is likened to the representatives of the animal world. It is concluded that the zoomorphism of the anecdotes are used for valuation of a person.