ALLUSIVE NAME IN THE INDIVIDUAL LINGUISTIC CONSCIOUSNESS AS A SYMBOL OF NATIONAL CULTURAL VALUES
The article covers the issue of the allusive name that represents a certain cultural value of the nation, being the part of the cognitive base of the linguo-cultural community. Special attention is paid to the process of the allusive name formation in the individual linguistic consciousness and to the factors affecting the change of its content. The authors prove that the changes of the allusive name content on the level of the individual personality as a member of a particular social group can lead to the changes in the system of cultural values of the nation.