THE SPECIFICITY OF THE POLITICAL DEBATES WITHIN POLITICAL COMMUNICATION DURING THE ELECTION PERIOD
This article discusses the specifics of political debate in the framework of political communication in the election period. There is an acute problem of using administrative resources, which leads to a decrease in the legitimacy of the government, which uses illegal levers, including during the pre-election debate. The methodological basis for the definition of coercion to recognize various forms of domination and ignorance of its mechanisms, which legitimizes the social forms of domination, was the concept of P. Bourdieu, who introduced the concepts of "social agent" and "symbolic violence"within the interdisciplinary approach. The purpose of the article is to consider the unrealization of the positive potential of democratic political debate and the direction of its development. In the most general form, all models assume the presence of the subject of communication, content, information transmission channel, the object of communication and the purpose of information impact. In political debates, the communication process takes place directly between candidates who are the senders and recipients of information. However, the real recipient of the information during the debate is not the opponent, but the audience, whose change of opinion is the goal of the opponents. In this context, it is advisable to emphasize the relevance of joint efforts to establish an objective real and virtual plane of political discourse (informative layer) aimed at the formation of a certain public opinion.