PECULIARITIES OF MANIFESTATION OF MEANING DISSONANCE
Modern psychology considers meaning regulation, as an integral mechanism of personal development. A system of personal meanings develops in the processes of understanding reality. Due to their polymodality personal meanings cannot be good or bad, but they are not the same. When confronted with unknown situations, the unevenness of the emerging personal meanings can lead to match or mismatch with the existing system of meanings. Coincidence, as agreement with a new fact, means meaning consonance. Mismatch, as a mismatch between new and existing information, means meaning dissonance, as a kind of cognitive dissonance. An analysis of modern psychological literature shows that there are two main plans for the action of meaning dissonances: the dissonance of individual meanings in the implementation of real interactions and the dissonance of common meanings during the translation of interpersonal meaning formations. It is proposed to consider that meaning acquires a personal coloring due to the processes of both consonance and dissonance positioning of meaning constructs in the meaning sphere of the subject. The revealed dichotomy of the meaning formation processes shows the possibility of manifestation of meanings bipolarity, which is revealed in the process of transition from the internal to the external world and in collisions with other meaning systems. Then it can be assumed that the effect of meaning dissonance manifests itself in two ways: firstly, in terms of real interactions as a discord of individual meanings, and secondly, in terms of translation of interpersonal meaning constructs as a dissonance of common meanings. In the course of such an external formation, meaning becomes already a personal meaning in the consciousness of a particular person.