AESTHETIC AND IDEOLOGICAL CRITERIA OF THE ASTIMATION OF A SPEECH ART OF RHETORICAL TYPE
The author of article offers the typology of public speech culture including two systems of standards (a paradigm of eloquence and a paradigm of dramatic nature). Relying on this typology, the concept of action of two systems of standards, and also the table of signs of sounding of the models of speech art peculiar to different paradigms and types of speech art, the author argues esthetic and ideological criteria of an assessment of models of speech art. The main attention in article is paid to detection of cultural and historical conditionality of aesthetic and ideological criteria of an assessment of speech art of rhetorical type.