Brand-technologies in the system of brand control at the enterprise
The paper considers the necessity of introduction of brand technologies at the enterprises, producing standard production of consumer demand. The authors offer gradual system of realization of brand-technologies and specify the contents of each stage. The paper analyses process of creation and development attributes of individuality/identity of brand, its positioning, realization of identity and brand-controlling. The paper offers approach to the assessment of economic efficiency of introduction of brand-technologies.