LEXICAL SYNONYMY AND SPEECH CULTURE
The article deals with the main stages in the development of the theory of synonymy in the traditional paradigm. A new vision of synonymy and synonymic relations from the standpoint of cognitivism, based on the results of a linguistic experiment, is presented. The relevance, goals and objectives of synonyms in the process of communication are given. The formation of synonyms and their dynamics are considered. The roles of synonyms in speech culture are analyzed. The object of research is the culture of speech, and the subject of research is synonymy.