POLITICAL HOLIDAY IN THE STATE CULTURAL POLICY
The author considers the holiday in the system of state cultural policy as one of the tools of «soft power». The political term «soft power» is transferred to the cultural section, where it is understood not only as a phenomenon of foreign policy, reflected in the ability of the state to achieve its foreign policy goals without the use of military power and severe economic sanctions, but also as a phenomenon used in domestic interests for the development, formation and consolidation of national-cultural identity and patriotism.