HOTEL BUSINESS: THE STRATEGY OF SURVIVAL IN THE CONDITIONS OF WAR (ON THE EXAMPLE OF HOTELS OF DAMASCUS)
In article authors considered a tragic situation for hotel sector in the Syrian Arab Republic, especially after the beginning of war in March, 2011. However in modern conditions when the military conflicts, natural cataclysms and social shocks constantly throw down a challenge to all universal values, the problem of preservation of material and non-material culture moves to the forefront of social development. It is obvious that public crises, the military conflicts with which ХХ century was rich, led to death of many monuments of culture, tourist objects and sights of the most different people. While development of production increased load of the environment an erosion of cultural wealth and the pursuit of profit markup leads to destruction of national and religious traditions as well as bases of all human life. Historical and cultural both tourism and natural heritage of the people is a basis of formation of a cultural code of the nation on the basis of which its identity, feeling of the person formed. Its welfare identity forms bases of civil society that is extremely important for development of statehood and its institutes. All listed circumstances only deepen and emphasize the offered research problem. It is necessary to emphasize that now when many states of the Middle East are in chaos of civil wars and the interstine conflicts the world community feels huge alarm for destiny of cultural heritage, tourist Syria. As thousands of the museums, hotels of libraries and other, most valuable cultural and historical objects and in their territories underwent the destructive attacks. All this, undoubtedly, leads to awareness of need of development of effective measures on preservation of cultural and natural heritage, and also tourist sights. In this regard authors made an attempt of studying and the analysis of the current state of hotel business in Syria and investigated the main strategy applied to survival.