POLITICAL ADVERTISING AS A COMPONENT OF POLITICAL TECHNOLOGIES: TERMINOLOGICAL ASPECT
The article considers the problems of political advertising as a component of political technologies. The author focuses on the terminological aspect of the phenomenon of political advertising. The issues of political advertising definition are considered in the works of contemporary local authors — political scientists. The author analyzes the direct correlation between the theoretical and the terminological problems of the political advertising and its practical application in election campaigns and in the other forms of social and political life. The article proposes the generalized and integrated definition of political advertising which is based on the comlex approach to the Russian political process realities.