ON THE INFLUENCE OF NON-ECONOMIC FACTORS ON THE SOCIO-ECONOMIC DEVELOPMENT OF THE SOCIETY
The paper investigates specificity of the impact of the of noneconomic factors on the socio-economic development of society on the bases of the fact that any socio-historical reality develops as a result of the interaction of economic and non-economic factors. The article shows that the global economic crisis of 2008-2009, the consequences of which have got new development due to the sharp fluctuations in the oil and financial markets in 2014, demonstrated the importance of non-economic factors in the system of anti-crisis measures and ability to hold economic stability and restore economic growth. We study the impact on the socio-economic development of the following non-economic factors: physical and geographical; innovational and technological; psychological; institutional, political and others. The conclusions are illustrated by the results of the researchconducted in October - November 2014, in which the complex mechanism of interaction of economic and non-economic factors becomes empirically visible, and proven not to be characterized only by straight links and impacts of the economic factors on the non-economic ones.