Values of success in introducing the generation Z student youth
The authors determine the significance of the research of the value bases of the understanding of life activity by the representatives of the young generation for its productive inclusion in the system of social and industrial relations. The authors presented the results of the study of the axiological aspect of the idea of the success of university students belonging to the generation of centenials; The sample of the study was 591 students from three universities in Krasnoyarsk. The significance of success values was revealed by the method of S.A. Pakulina “The motivation for the success of university students.” The results of the study show that students’ perception of success contains a wide range of interrelated values. At the same time, the values of internalized (internally presented) success are of greater importance than the values of externalized (externally presented) success. The overall level of significance of the values of success is given by the cumulative effect of the values of the emotional state, personal success and the values of social significance. The authors describe the risks of such a structure of the axiological aspect of success for young people with a high focus on achievement.