Motivation and motives for cultural tourism in China in the post-epidemic era
The motivation for cultural tourism is a subjective criterion for evaluating tourism in China. Whether the actual travel content and the travel experience match the expectations and goals of the travel motivation, the degree to which they match, and the presence of content that exceeds expectations cause different personalities and different levels of psychological experience among tourists. The article outlines motivation as the goal of tourism by researching tourist functions, tourist preferences and the understanding of cultural tourism and other results of the sociological survey and summarizes the main motives (goals) that contribute to the development of Chinese cultural tourism. The author of the article points out that tourists evaluate the content and activities of the tour differently according to different travel motives. These tourism assessments are preserved in their memory as a kind of experience that will influence their attitude towards this tourism activity and their propensity to choose tourism activities in the future. The article pays attention to the fact that the requirements for tourist sites and the spiritual world are constantly changing. The motivation for cultural tourism has been a popular tourism motivation in recent years, as well as one of the tourism motivations with great development potential.