МЕДІАКОСМІЗОВАНА МОДЕЛЬ СВІТОУСТРОЮ: РЕНОВАЦІЯ МИНУЛОГО ЧИ АМОРТИЗАЦІЯ СУЧАСНОСТІ?
The this article is devoted to the study of the relationship between axiological universals of the integrated scientific concept of cosmizm and ontological parameters of the modern media culture that as a result of deep interaction and influence on each other cause the appearance of (media cosmized) paradigm of the modern world. The intensification of the process of social and cultural mediatization, along with global phenomena of globalization, integration and informatization leads to the need to search synthesis of different views of the world. Besides, alternatively some of the principles which are caused by the trans local world model and have parameters of media culture (immorality, idleness, visualization, disorder, lack of integrity and clarity, inconsistency, physicality, sensitivity, contradictory, randomness, etc.), the humanity appeals to polyphony of individual cultural life styles, to the strategies of ancient cultural and social practices and to the sacred experience of past centuries. The generation of new spaces of artist's existence, the desire to preserve the "unity" of science, religion and art, the need for "healthy" value units and productive ideological orientations leads to the integration of various forms of conceptual understanding of the Universe on the basis of scientific and ideological theory of cosmizm. The following factors contribute to this: the evaluative concepts of cosmizm simultaneously affect one person and the whole society; constants of the cosmizm unite with revolutionary changes in the modern culture, decrease the boundary between the individual (the imperative of the media culture theory) and the general (authentic concept of cosmizm). Legend of the cosmizm's origin formed as part of one of the paradoxes of the media culture, a worldwide network of information technology promotes the expansion of cosmizm that after the obtaining the status of old values, restored and adapted to modern times, become relatively autonomous from processes of modernization and retain their own traditional concepts. Gradually the axiological part of cosmizm (antropocosmizm, unity, development of a sense of responsibility, excellence "feminine", co-creation, a common cause (the cult of labor), the value of knowledge, etc.) begins to determine the profile of the XXI century media culture. A manifestation of this is the widespread penetration of cosmic scenes in different spheres of culture, strengthening the effects of integration, implementation of the policy of globalization and multicultural dialogue, co-evolution, the spread of mass culture and the emergence of virtual media sphere of ideas (instead of Nano spheres), a network of communication with extraterrestrial civilizations and so on. The development of information technology has created the conditions for the mixing of different cultures, concepts, opinions, constructive interaction basics of media culture and value priorities of cosmism, it forms the basis for the emergence of a new paradigm of world outlook, syncretic cultural phenomenon of the twenty-first century – media cosmizm. The generated by cinema and television view of the world (including its individual elements that relate to the principles of cosmizm) is fixed in the mind of modern people. The images on the screen does not only affect the man-made cultural space by forming a kind of cosmo- picture of the world, but also directly "feed" the content of cosmizm with large number of Media Projects summary dedicated to space issues. Examples of usage of cosmo planet ideas and characters in modern television space and their interpretation from the perspective of the modern paradigm of media cosmizm can be considered films on space subjects, films devoted to global catastrophes, which popularize the terrible consequences of the irresponsible attitude to the natural world, various educational programs, popular science television programs – the ancestors of otherworldly levels of being. Appeal