Technological Aspects of Organizing Online Events in Cultural Institutions
The article reveals the problem of the development of online communications in the holiday culture, the search for new forms of holidays and their transfer to the virtual plane in connection with the coronavirus epidemic and forced self-isolation of people. The holiday has always combined art and reality, artistically decorated real life events and carried out socio-cultural communication in it. The activities of cultural institutions are inextricably linked with the social environment. When creating a festive action based on an event, it is necessary to take into account the economic situation and social factors. The test of creativity was the period of self-isolation in connection with the coronavirus, when employees of cultural institutions had to change the format of their activities. The authors analyzed online events that were organized by cultural institutions in the online space. Among them, the most popular are photo contests, master classes, and challenges. The article presents the results of a survey of parents in order to find out what proposals for the organization of children’s leisure they would make in the activities of cultural institutions. The presented material allows us to conclude that isolation contributed to the growth of popularity of the online format of creative events, thanks to the imagination and creative courage of employees of cultural institutions.