MANAGING QUALITY POTENTIAL WITH THE HELP OF MODERN MANAGEMENT TOOLS
The paper considers an integrated approach to the use of all kinds of tools of modern management for organizing quality reserve management. The author stresses that the introduction of modern management tools and process approach secures the shortest path to success for any business. Having studied the method of 20 keys to «business success» (I. Kobayashi), the author suggests making an adjustment to the program of business improvement given the current economic development. In addition, the paper analyses the principles of developing a mechanism for mobilizing and developing quality potential management.