Teenage fashion of the 21st century: finding a new design language
The article is devoted to a comprehensive consideration of teenage costume as a phenomenon affecting the development of youth fashion. Attention is paid to the style of the costume of the teenager, which includes a personal perception and attitude to appearance. The authors attribute the topicality of the topic with the increased interest of designers in the creation of youth images with the help of "conceptual" fashion, as well as the lack of a sufficient range of clothing on the market, transitioning from a children's costume to an adult. The goal: to analyze the trends of current teen fashion as a creative source for the creation of author's clothing models. Tasks: to describe a social portrait of teenagers, to clarify the functions of a teenage costume; identify new currents that affect its aesthetics. Analyze mass-market offers; identify possible design directions for the suit. Research methods: comparison, analysis, visual studies of teenage clothing lines of mass-market, illustrative material from Internet sources; surveillance of the adolescent environment. Results: a generalized characteristic of adolescent fashion in terms of sociology, psychology, physiology. The authors relate to the phenomenon of subcultures and concepts close to the topic: symbolism in fashion, cultural code, freedom, gender definition, the concept of youth culture. The article conducted a detailed analysis of the style, formation, color solution of mass-market collections, the researched material is analyzed and organized in diagrams and tables. Conclusions: teenage fashion requires a new and conceptual idea, different from those that are broadcast on the Internet. Filling the market with "necessary, everyday, identical" clothing leads to the disappointment of the buyer and the need for stylistically expressive things.