ENGLISH LEXICAL NEOLOGISMS IN THE RUSSIAN LANGUAGE INTERNET SEGMENT
The article describes borrowings of English lexical neologisms in Russian computer slang and their further functioning in the Russian language Internet segment. The article gives an analysis of neologisms from the point of view of their productivity in the word-formation models of the Russian and the English languages. It also helps to understand the strategic nature of the English borrowings usage in the Russian computer discourse.