Transition from visual to digital turn in the context of social crises: key transformations
THE SUBJECT OF THE STUDY IS THE CONCEPT OF A TURN IN SOCIAL AND HUMANITARIAN KNOWLEDGE. IN PARTICULAR, THE AUTHOR CONSIDERS HOW THE TRANSITION FROM A VISUAL TO A DIGITAL TURN TAKES PLACE, WHAT CHANGES OCCUR IN CONNECTION WITH THIS TRANSITION. PARTICULAR ATTENTION IS PAID TO ART, AS A PHENOMENON ON WHICH THIS TRANSITION WAS REFLECTED QUITE NOTICEABLY. THE EMPHASIS IS ON THE FINE ARTS AS THE MOST VIVID TRANSLATOR OF THE TRANSFORMATIONS THAT HAVE TAKEN PLACE. THE OBJECT OF THE STUDY IS THE CHANGES THAT HAVE TAKEN PLACE IN ART AS A RESULT OF THE TRANSITION FROM A VISUAL CULTURAL TURN TO A DIGITAL ONE. THE MAIN CONCLUSIONS OF THE STUDY ARE THAT THE AUTHOR REVEALS THE CONSEQUENCES OF THE TRANSITION FROM A VISUAL TURN TO A DIGITAL ONE, NOTING THEIR AMBIGUITY. THIS TRANSITION HAS ITS OWN SPECIFICS AND DIFFERS FROM THOSE TRANSITIONS THAT HAVE PREVIOUSLY OCCURRED IN CULTURE AND SCIENCE, FOR EXAMPLE, AS A RESULT OF THE CHANGE FROM A LINGUISTIC TURN TO A VISUAL ONE. THE AUTHOR NOTES THAT ONE OF THE PROCESSES ACCOMPANYING THIS TRANSITION WAS AND IS THE PROCESS OF MASSIFICATION, WHICH UNDOUBTEDLY HAS AN IMPACT ON THE APPEARANCE OF ART IN MODERN CONDITIONS, ON ALL THE MAIN ASPECTS OF ITS EXISTENCE. THE WORK RECEIVES NEW FORMS OF EXISTENCE, TRANSMISSION, CREATION, AND THE VIEWER - NEW FORMS OF «CONSUMPTION» OF ART.