IMPLEMENTATION OF DISCREDIT SPEECH STRATEGY IN HEADLINES OF BRITISH MASS MEDIA (DURING THE EU REFERENDUM CAMPAIGN)
The article considers manipulation of mass audience with the help of discredit speech strategy, which is being used in headlines of British printed mass media by adversarial parties during the EU Referendum campaign. It gives a brief outline of the British mass media and their views on the forthcoming referendum. The article claims, that discredit strategy is implemented in the following speech tactics: accusation, offence, intimidation and derision. It also analyses communicative devices and linguistic means which are used in headlines by each of the adversarial parties in order to put into effect the mentioned above tactics and, as a result, to implement discredit speech strategy in the most effective way.