READING COMPETENCE IN TERMS OF BOOK AND SCREEN CULTURES: THE CULTURAL STUDIES APPROACH
The article refers to increasing the role of the modern student reading competence in the process of professional formation. In a media environment for qualitative changes in the content of reading competence. For information environment characterized by mosaicism, hypertextuality, multimedia, screen influence of culture on the process and the result of the development of information during reading. The problem of improving the reading competence of young people in general and students of the university in terms of the screen and the book culture is the subject of research, not only teachers, but also the philosophy, culture, experts in the field of telecommunication technologies.