Cinema as a means of "soft power". The chinese case
In studies of world politics security issues and problems of political and economic character often prevail over social and humanitarian aspects of the international interactions. Nevertheless, due to globalization and intensified cultural exchange between states, so called «cultural turn» in studies of international relations is taking place. Because of it the studying of socio-humanitarian dimension becomes more significant. The concept of «soft power» isn’t an exception. At the moment one of the most widespread and effective tools of «soft power» is cinema. Throughout a long time this cultural resource has been used in foreign policy by Western countries and, in particular, the USA. However in recent years the increasing number of Asian countries uses the potential of cinema to spread their influence in the world. One can surely claim that China has achieved the greatest success in this area so far.