Rationality and irrationality of communicative and visual practices in the discourse of power
The paper considers the issues of communicative and visual practices functioning in the discourse of power. Communicative and visual practices imply the process of constructing new meanings and interpretations in the political space. The author analyses the ways the communicative and visual practices function. To do this, she employs C.S. Pierce's theory of the sequence of clearing up values (ideas) in the processes of cognition and mentality. The author argues that visual representation of communications is the main source of power. Visual image is a key element in determining the rationality and irrationality of communicative-visual practices functioning.