Practice of Promoting Museums of the Kemerovo Region in Virtual Environment
The article proves the need to include the information image of the museum in the virtual space of the Internet. This need is due not only to the presentation of information about the museum and its collections and exhibitions, but also about the possibility of improving its work with a potential visitor. The authors monitored the pages of state and municipal museums in Kemerovo, which showed that only one third of the state and municipal museums in the Kemerovo region use social networks in their work to promote the museum's information image, and only half of them are represented in more than 2 social Networks. In the course of the research, there were revealed shortcomings in the management of pages in social networks that affect the information image of the museum. To correct the existing shortcomings, the authors present corrective actions aimed at choosing the social network, the format of the presence in the network, the corresponding layout of the museum page, its content, attracting users, supporting and promoting the information image of the museum. The authors assume that following the recommendations described above, the popularity of the electronic representations of museums will increase substantially and, as a result, the flow of visitors to museums will increase. Achievements in the field of new information technologies, on which the formation of the information society is based, have largely changed the nature of communication. A special role in this process belongs to social networks, which, being a specific interactive medium for mass communication, are already actively used as one of the main communication channels.