SOCIO-ECOLOGICAL ASPECTS OF LOCAL IDENTITY
This article is devoted to the characterization of the regional social structure as a biosocial, and currently, a biocipheral phenomenon. It examines the metabolic concept of the city created by O. N. Yanitsky as an element of a global-local network, the possibilities and dangers of continuous artificial metabolism, the features of social construction and the achievement of social identity in new conditions. The possibilities of applying the socio-ecological, metabolic concept for the study of megalopolis and urban identity are determined. Socio-metabolic processes in the conditions of mediatization are defined primarily as the localization of global trends in the territorial landscape of the city, and regional-as existing in the dichotomy "real-virtual". The assessment of social, cultural and mental changes in the structure of local identity associated with the transition of communication technologies to a digital basis, with the development of social media, the Internet of things and ecosystems, with the civilizational change in social reality is given. Some approaches to the study of social mobility in the conditions of a megalopolis, migration trends, labor adaptation, in the conditions of explosive development of the local-global network and datification are determined. The role of the development of the research methodology for the study of local values in the era of algorithmization of social competencies, the indirect construction of a biociphered social reality is emphasized.