PARADIGM OF SOCIAL COGNITION: RECONSIDERATION WITHIN NEW SCIENTIFIC DATA
It is considered the reasons of formation of social cognition. The base of this research was the reconsideration of new scientific data in the sphere of evolution processes of a man, principles of the Universe development and proportion revealing of Fibonacci range within the work of quantum mechanics principles. It is offered the conception of a common paradigm - this principle is predetermined by the idea of principles integrity of nature and cosmos for all levels from micro- and macrostructures including society, individual and all the processes of their interaction.