THE IMPACT OF INFORMATION AND COMMUNICATIVE SPACE OF SECONDARY SCHOOLS ON THE FORMATION OF GLOBAL AND LOCAL COMPETITIVENESS OF UNIVERSITIES
The article concerns the formation of motives-goals that encourage students to join scientific, innovation activity. In this connection, the family and school information and communicative space is of special consequence. The formation of students’ incentive to the development and implementation of innovations depends on how great the concentration of attribute relationships demonstrating the importance of research activities in information and communicative space of secondary schools is. The level of students’ incentive to scientific activity determines the innovative potential of the university, the possibility of achieving the university’s high level of competitiveness within the country and abroad. Meanwhile, according to the author, the role of teachers of secondary schools in increasing the innovation potential of information and communicative space of the educational systems of the region is twofold. At the stage of secondary education, teachers, based on their own attribute relationships acquired during their life activity, form motives-goals that stimulate potential consumers of scientific and educational services of the university to raise their level of competitiveness. The same teachers, when meeting graduates of pedagogical high schools in the group, maintain/depreciate transitive attribute relationships that characterize innovative approaches to scientific, educational and production activities developed and implemented by the university. The author in his article evaluates the nature of transitive attribute relationships that are maintained by teachers of secondary schools.