ТНЕ VIKING AGE IN ТНЕ PARODY DISCOURSE OF ТНЕ PRESENT-DAY ART CULTUREOF SCANDINAVIA
The article describes the main creative methods for deconstruction of the national romantic image оf the Vikings in the present-day art culture оl Scandinavia. Тhis image which was created bу Northern European writers and artists in the XXth century is marked bу heroic pathos and prominent masculinity. Now it is а subject to reinterpretation becouse it does not reflect the values typical to the modern Scandinavian society. lt is argued that the Viking age is placed in а porody context and is represented with the help оf grotesque and humor. Due to а farcical representation of the Vikings, this image is "discredited" and removed frоm the semiotic space connected to cultural identity of the Scandinavians. Оn the other hand, it is noted that bу means оlexaggerated reduction of the national romantic image of the Vikings to а set of stereotypical features, it becomes visually we/1-recognized and effective in the fteld of advertising and popular culture.