NEW RUSSIAN MYTHOLOGY AND THE GLOBAL INFORMATION ENVIRONMENT: PARADOXES OF THE CONTEMPORARY SOCIAL COMMUNICATIONS (WESTERN SIBERIA, THE 21ST CENTURY)
A new mythology forming in the postmodern and postindustrial era is analyzed in the paper. Source database consists of field materials, collected during the ethnographic research of the new sacral center formed around Okunevo village, as well as ideological (religious)-oriented ecovillages, widely spread on the territory of Omsk region. The materials belong to the 21st century. Mythological motifs whimsically interpreting the course of history, including significant archaeolog- ical sites; motives of the power and the national leader (President) sacralization; interpretation in the folk consciousness of the actual scientific process, in particular the media reflection on genetic geography, haplogroups and other “fashionable” scientific disciplines are in the focus of attention. The concept of the chronotope of new sacred spaces is considered. Archeological objects are exposed to the sacralization and mythologization form its basis often. At the same time, the new occult-mys- tical mythology associated with archaeological monuments is only a modernization of very archaic traditional ideas and archetypes. A popular etiological myth about an ancient great city on the site of the current city of Omsk is analyzed. Psychological frustration on the reason of the loss by Russian regions former economic and cultural significance, the centralization and concentration all cultural and economic resources almost only in the capitals of Russia it is the social basis of such motifs.The conclusion is made that modern technology and networked culture create new possibi- lities circulation of information flows. Forming inside the mass consciousness neo-mythological interpretations are popularized, creatively processed and enriched in the media space, and then return to the masses in a modernized form.