CLASSIFICATION OF NLP TECHNIQUES WITH EXPLICATION OF MODALITY SPACE IN POLITICAL DISCOURSE
The emergence of neuro - linguistic programming (NLP) methods of manipulation are based on three main directions: study of skill patterns in any human activity sphere, detecting the most effective way of implementation, thinking and communication of famous and outstanding people, and finally using this method in practice to achieve the desired goal. Analyzing potential explication techniques of the modality space is accomplished on the basis of considering the linguistic and linguopsychological aspects and implementing heuristic formalization of language techniques. The author analyzes the classification of methods and techniques of neuro - linguistic programming according to J. Grinder, R. Bendler: metamodel, framing/reframing, nonverbal, anchoring. The author identifies on this basis six of the following language techniques of neuro - linguistic programming: 1) metaphor, 2) nominalization, 3) modal operators, 4) expressions with a generality quantifier, 5) casual relations/restoration of cause - and - effect relationships, 6) affirmations. In this case, the identification of the “affirmation” method is carried out for the first time. One way to explicate the model space in generalized manipulative strategies is to use modal operators, and in its particular representation (using the modal verbs), is classified with taking into account the semantic criterion in perlocutive forecasting into the following groups: modal units themselves, modal units of equivalent type, and multifunctional verb units as modals. The results of the 161 NLP manipulative issue, methods and techniques study, both psychological and linguistic, will serve to further presentation of the techniques mentioned above for political discourse as well as to identify their pragmatic potential.