CULTURAL NORMS AND SOCIAL REGULATIONS IN EDUCATIONAL PRACTICE
In article the specifics of game’s consciousness in the context of its dependence on mass culture are considered. It is shown that the game consciousness is the highest form of consumer’s identity. On the other hand, the correct character of game’s consciousness is defined by the cultural norms of educational practice. At the level of active consumption of cultural values the game consciousness accepts reflexive character, and social norms can be determined not only by the purposes of consumption of material benefits, but also by requirements of cultural and national self-determination.