The use of targeting strategies in the activities of travel agencies in Orel-city
The article is connected with necessity to put into practice the strategies of positioning by regional tourfirms. This strategies will help to correspond to demand of consumers and win the fight with competitors. The author gives comparative characteristics of consumers appraisal and own opinion of tourfirms. As a result of researches author offers the optimum set of strategies which will help tourfirms to fix they positions in the youth segment.