LABOR MARKET DEVELOPMENT TRENDS DURING PANDEMIC
Objective of the study: to consider trends in the development of the labor market during a pandemic associated with the spread of the new coronavirus infection COVID-19 in 2020-2021. To achieve this goal, the article used general scientific and special research methods. Professional activity in a pandemic has become a test for all employers and employees, regardless of the specifics of the business and a number of other factors. The experience gained has made it possible for many not only to identify weaknesses in certain business processes, but also to take a fresh look at the renewal and management of technological processes and professional training of personnel. We are talking about maintaining efficiency and productivity in the conditions of remote interaction of personnel, communication between employees, labor efficiency, technical and information support of economic activities. The forced reduction of the "mobility" of the population and economic activity in the economy, carried out by the state, did not pass unnoticed for the labor market. Initially, business tourism and hotel services were affected, and state-territorial units introduced their own restrictions on entrepreneurial activity, primarily in trade and the sphere of consumer services. The current competitive environment stimulates people to improve their qualifications and master new skills that require new professions. Employees hoping to get a job are forced to become more literate, work on professionalism or retrain. In the era of the digital economy, a general modification of the requirements for specialists is assumed in connection with the global automation of technological operations. Professional competencies related to big data analytics, capable of structuring large amounts of information, which will allow the company to qualitatively predict consumer demand, optimize technological and management processes, come to the fore. The primary factor characterizing the effectiveness of digitalization was the availability of a highly qualified workforce, represented in the required volume and necessary vacancies, as well as a personnel training and retraining system for specialists who have mastered the required professional competencies for the creation and use of digital technologies. As a result of the study, we came to the conclusion that organizations should clearly focus on changes in the labor market, depending on various factors.