ANALYSIS AND TYPOLOGIZATION OF CONTEMPORARY MODELS OF EPISTOLARY PUBLICISM IN DIFFERENT MEDIA: PROSPECTS OF DEVELOPMENT OF THE EPISTOLARY GENRE IN MODERN PUBLICISTICS
The relevance of the study determines the current context of information space development and ongoing evolutionary change associated with the latest achievements in the field of information and communication technologies. Both in Russian and Kazakhstani mass communication theory, this aspect is insufficiently studied and requires attention. Innovation and theoretical significance of the work lies in the analysis of advanced problems, which make a serious contribution to the scientific basis of the study of journalism.The article presents a holistic concept of the typology of epistolary journalism in the context of globalization and information society development. The analysis focuses on examples of modern texts in both print and electronic media and the Internet, which becomes a new epistolary visual space for communication infrastructure of social communication on the local and global levels. Analyzed dynamic processes in the language and style of contemporary works of epistolary journalism, such as the evolution of the epistolary genre, its transformation in the epistolary visual genre, desacralization when you get the opportunity in social networks and anonymization of self-presentation of the participants of communication, the tendency to brevity of content, lower level information, as well as extensive use of graphic symbols and abbreviations. The author developed a typology of information dissemination channels, describes their modern types that are actively used in journalistic discourse, which largely determine the socio-psychological, information and linguistic and cultural situation in society. Extremely important in this regard is the problem of formation of professional culture of the text creator of business, personal or other types of letters. The article condsiders the tendencies and prospects of development of the epistolary genre in modern journalism, linguistic and stylistic features of this time-tested means of communication.