THE MOTIVATIONAL FIELD OF THE MODERN RUSSIAN YOUTH: A SOCIOLOGICAL ASPECT (BASED ON THE KABARDINO-BALKARIA CASE)
The article analyzes the topical issues of modern society - the motivational structure of the Russian youth and the factors that have influence on it. Motivation actions and behavior of modern Russian youth takes place in a very difficult and unique circumstances associated with the transformation of Russian society, accompanied by a process of anomie, institutional deficits and deepening social inequalities, which in today´s environment creates deep frustration and deprivation. The seeking of solutions of the mentioned problems is directly related to the question of motivation in the actions and deeds of youth. This paper is a generalization of the experience of the application of knowledge in the context of empirical study of motivation actions and behavior among young people, which can serve as a further sociological research of the given problem.