REFLEXIVE ANALYSIS OF THE MODERN DISCOURSE OF FASHION IN THE FORMATION OF SOCIAL COMPETENCE OF STUDENTS
The article describes the process of formation of social competence of students in the course of their research activities. Implemented reflective analysis of sources with the goal of forming their own relations and their own positions to the problem. The object of the research is fashion as a social phenomenon in sociological and cultural discourse. The subject of the study was the youth clothing styles "grunge", "distressed clothes"that make up the concept of "ugly fashion". A survey of students revealed their attitude to ragged, dirty and untidy clothes and use it in your wardrobe. As a result of students ' research of fashion trends in clothing, the fact of imposing and popularizing "ugly fashion" by leading media channels and its impact on the process of vulgarization of youth and society was established. The modern fashion for torn, untidy clothes is considered as an adaptation resource that forms the population's tolerance to poverty and misery. The cognitive connection between the processes of vulgarization of everyday life and a population habit to lower income and quality of life.