ORIENTATION TO INNOVATIONS OF PERM ENTREPRENEURS
The article analyzes the current trends in the field of innovative entrepreneurship based on the work of Russian and foreign authors. The analysis shows that in modern Russia the necessary conditions for the full development of innovative entrepreneurial activity and entrepreneurship in general are still forming. The results of a pilot study among Perm entrepreneurs are considered. The description of the sample is presented. Internal and external factors that impede the development of Russian business in the innovation sphere are identified; the results obtained are compared with the expert opinion, and differences are identified and analyzed. Entrepreneurs themselves also recognize the importance of innovation in their activities: 32.6% believe that it is difficult to imagine further development without introducing innovations. Three types of entrepreneurs are given according to the degree of their orientation to innovation activity: oriented towards innovation, not oriented towards innovation, potential innovator. In the study, the type of potential innovator is predominant, making 54.5% of all respondents. The main characteristics (socio-demographic, socio-cultural) inherent in entrepreneurs of various types of orientation to innovative activity are revealed. Among them are age, experience in the field of entrepreneurship, organizational and legal form of ownership of an enterprise, etc. The structure of life values, business motives, plans for the near future, as well as success criteria for various types of entrepreneurs, their differences and peculiarities are identified. Moreover, a portrait of an innovative entrepreneur is built. The conclusions about the near future of innovative entrepreneurship are made, positive trends in orientation to innovative activity of modern entrepreneurs are observed.