SPECIFIC FEATURES OF THE DISTRICT CAPITAL THIRD PLACES. ON THE QUESTION OF THE SALEKHARD GEOBRANDING
The article reviews the territories that are intended for free communication and are not associated with homes and workplaces where an individual stays most of the time. The function of these communication zones is to form an urban community focused to create a modern urban environment. The author considers territories that are traditionally classified as related to such zones, along with the places that are valued by the Salekhardians as territories for communication. The analysis of their role in the urbanization process is based on the results of their interviews. A conclusion is made that in addition to the communication places habitual for the non-northern cities, the structured urban areas such as streets and embankments play an important role in the Yamal capital. In winter, when an unhurried walk is impossible, “deferred communication” in the form of the results of artistic actions can be a substitute.