METHODOLOGY FOR ASSESSING MOBILE CAR SERVICE INFRASTRUCTURE IN THE CITY OF KRASNOYARSK
Mobile car service is practiced for a long time for special, agricultural and military equipment. Currently, the mobile car service is in stable demand in the USA, European countries and is successfully developing in Russia. This type of maintenance and repair of vehicles is usually done for regular customers. On-site car service is relevant not only for large enterprises, but also for individuals. The economic situation in the country poses very difficult tasks both for enterprises of various industries and for the population of the country. Enterprises of car service infrastructure are in a very difficult situation. The rate of growth in the level of motorization has slowed. The demand for new cars has fallen, at the same time there has been an increase in interest in used cars, i.e. the age structure of the motor car park began to shift in the direction of increase. In this case, the demand for services related to maintaining cars in a technically sound condition is increasing. This is especially important from the point of view of current environmental situation in the city of Krasnoyarsk, as it is known that a car is a serious source of environmental pollution. Car service enterprises expand the range of services offered, taking into account the dynamics of people's lives and their workload; the dynamics of life is such that people are striving to facilitate the operation of the car, reduce maintenance time and increase their private time. Consequently, cars need to be serviced more quickly, but the quality of service should not be affected. Hence there is a need for a variety of service centers. According to the statistics, the share of failures attributable to such units as the engine, gearbox and others, which require a complex repair and high qualification of the master, account for about 10 % of all failures. And a large share of 90 % of the malfunctions can be eliminated on the spot, i.e. not leaving for a specialized enterprise: tire service, battery charging, computer diagnostics, checking the level of working fluids, etc. These types of work do not require complicated equipment and can be performed at the location of the car. This is why a mobile car service is needed in our time, when every minute is expensive, and one does not need to waste time on a trip and waiting for repair in a car service, when there was an urgent problem in finding qualified help (a motor is not starting, gasoline is over, etc.). Mobile car service solves these problems and simplifies the life of car owners. In this article the features of mobile car service for citizens are described, and a profile of the consumer who used a mobile car service in Krasnoyarsk is studied. This work is aimed at determining the factors affecting the development of mobile service centers in large cities of Russia.