THE INFORMATIONPSYCHOLOGICAL IMPACT: CONCEPT ANDSTRUCTURE
The concept of information psychological impact is considered as a component of two approaches: psychological and informational influence. The article Discloses certain definitions: information, psychological and information-psychological influence. It is shown that the information and psychological impact is carried out in various forms and with various psychological tools and technologies for means of bringing a specially selected information, in order to transform or change the psychological characteristics of the individual, group norms, public opinion or people experiences that mediate their activities and behavior.In order to determine the main stages of the provision of information and psychological impact, identify its components and the relationships between them, its structure is discussed in detail and analyzed. It is based on three interconnected and successively going into each other stages: the operational, procedural and effective.