Organizational support for the implementation of adaptation strategies
Analysis of the internal environment of an enterprise requires monitoring of various aspects of its functioning, which are difficult to assess with a generalized single indicator. Enterprise management is characterized by a multi-vector nature of tasks, which requires the constant adoption of managerial management. The enterprises of the machine-building industry mostly belong to the group of large or medium-sized ones, which causes a large number of external and internal environmental factors that affect their activities and development. Therefore, in order to make a scientifically based management decision, management experts suggest using a decision matrix, which will provide an opportunity to choose the most rational one from several options (scenarios, strategies, etc.) based on an automated control system. In the proposed methodological approach for managing the processes of adaptation of industrial enterprises to the external environment, the PEST analysis is conditionally divided into five stages: the first is the identification of the main factors that will affect the performance; second, the collection and processing of information on the dynamics and nature of changes in each factor; third, analysis of the significance and degree of influence of each factor on the activities of the enterprise; fourth, compiling a summary table of the PEST analysis; fifth, the preparation of conclusions on each factor.