SOCIAL ATTITUDES OF THE MUSEUM VISITOR AND EMPLOYEE: TOWARDS THE FORMULATION OF THE TASK
The museum as a fashion trend of the 18th century evolved from a private collection into a public institution. Since the time of the Peter the Great Kunstkammer, the motivation for visiting collections of rarities has also undergone changes. The social significance of the institute of memory is not disputed by anyone, the attitude is changing. Museum pedagogy involves the use of methods of psychology, namely, social psychology. Whatever current in psychology (behaviorist, cognitive, motivational, structural or genetic) we follow, a social attitude describes a person's tendency to commit a certain social behavior. Depending on the components: the ability to perceive, realize, evaluate, an individual will act in relation to a social object (in particular, a museum) in a certain way. In order to fix the change in social attitudes towards visiting the museum, in particular, related to the pandemic, it was necessary to turn to the history of studying this issue in Russian museums. There have been no special museum studies on this issue, but indirectly it was possible to identify a change in social attitudes over the course of a century. To attract museum visitors, both real and virtual, it is essential to take into account different social attitudes, and as a result, information service for a certain target audience requires different methodological techniques.