MASS CULTURE: TOWARDS THE ESSENCE OF THE CONCEPT
The article deals with the process of mass culture forming, understanding of its phenomenon by different representatives of scientific thoughts. One fixes the presence of opposite estimations of the essence of the concept of “mass culture” depending on different estimation trends of the globalization theory. The article contains assumptions of the growing filling of the concept “mass culture” by value and humanistic ideals with the development of communicative informational space of the modern globalizing world.