THE CAPABILITIES OF SPATIAL VISIONICS IN REVEALING THE SEMIOTIC POTENTIAL OF TERRITORIES: BY EXAMPLE OF THE CITY OF ASTRAKHAN
The article presents a conceptual view of the problem of revealing the semiotic potential of territories based on the materials of ancient and modern geographical maps of the city of Astrakhan, the study of which significantly expands the cognitive tools of the concepts of symbolic design. The purpose of the study is to introduce the concepts of spatial visionary, mimetic geo-images and simadic structures which make possible the archeo-visualization of the territory’s gestalt objects as culturally significant territorial symbols. The author uses the methods of comparative analysis, structural-functional and general scientific. It has been concluded that the study of simadic structures allows to extract from the regional palimpsest key geo-patterns that can have a significant impact on the formation of attractive representations of the sociocultural space of the modern Russian city / region aimed at enhancing the national branding policy, developing domestic tourism, and solving institutional problems.