Evolution of the Image of the Republic of Korea in Russian Media
This study aims to evaluate South Korea’s public diplomacy toward Russia by analyzing Korea’s national image shown in Russian media in celebration of the 30th anniversary of the establishment of diplomatic relations between South Korea and Russia, which has been celebrated by the mutual cultural exchanges in 2020-2021. ‘Rossiyskaya Gazeta (Российская газета)’, the Russian state daily newspaper, which is considered to be the most influential among the Russian people was selected as a subject of analysis. The analysis period is 2015- 2020 (last 6 years) and the results will be derived by frequency analysis and content analysis using SPSS (Statistical Package for the Social Sciences). This study diagnoses Korea’s national image formed in Russia and can be used as data for establishing a positive image of Korea in Russia. This will also contribute to improving and expanding exchanges between South Korea and Russia.