Export as a new point of growth for the domestic market of baby foods
The article is aimed at finding new export potentials for the Russian producers of baby foods. The study is interdisciplinary and has been conducted at the crossing of trade policy and marketing scientific areas where baby foods market development problems have not received proper attention. The authors combine quantitative methods of international trade evolution study with qualitative instruments of global and local marketing trends analysis. As a result the conclusion can be made that domestic companies do not use exporting potential properly. The article suggests possible strategies for widening geography of supplies. Some principle special features for organizing relations with foreign partners are outlined. The subject considered in the article is supposed to be useful for the companies thinking about arranging some export activity.