INTERRELATION BETWEEN VALUES AND ECONOMIC ATTITUDES AMONG REPRESENTATIVES OF DIFFERENT GENERATIONS OF RUSSIANS
This article presents the results of a research dedicated to the correlation between cultural values and economic attitudes (n = 110 people). The participants belonged to the young (18 - 25 years old) generation and the adult (37 - 63 years) generation of Russian people. The goal of the research was to reveal a correlation between cultural values and economic attitudes among representatives of different generations of Russians. It has been found that for the adult generation, the “Power Distance” value is positively correlated with economic self-determination and the desire of having money. For the young generation, the “Power Distance” value is not associated with the growth of the welfare, and “Uncertainty Avoidance” encourages economic autonomy but does not create more opportunities for increasing personal material income; “Masculinity” does not bring along the economic self-determination. The study has also demonstrated that economic paternalism is most expressed among representatives of the young generation, and they are more ready to take economic risks in order to increase their income, but the chances of making their personal financial income higher are not as big as those of the adult generation.