NATIONAL IDENTITY: APPROACHES TO RESEARCH
The article deals with identity, a concept that is widely used in political discourse. It analyzes the identification process, which is influenced by a number of factors, which have both positive and negative effects on the formation of identity in society. Identification takes place at the intersection of diverse social and cultural interactions. The author considers the problem of identity as an intensive communicative and discursive exchange, the variety of the information environment in which the agent is implemented social impact, as well as erasing political, economic and cultural boundaries on a background of resurgent ethnic and cultural differentiation.