Strategic Management of Public Opinion on the Internet in the Era of Self-Media (on the Example of the Power Supply Incident in Northeast China in 2021)
The article examines effective measures for managing public opinion on the Internet in the era of selfmedia, using the example of a power supply incident in Northeast China. Analyzing the nature of public opinion, it was revealed that in this event there are such problems of interaction between the government and society as a delay in the reaction from the government, the silence of the media and a negative attitude towards public opinion. Thus, the government, the media and netizens should vote in time and take the necessary measures to correctly direct public opinion on the Internet, in order to avoid mutual misunderstandings between the authorities and society.