MANAGEMENT OF FINANCES OF RUSSIAN ENTERPRISES UNDER MODERN CONDITIONS
In this article, the issues concerned with the understanding of various aspects of the financial Russian-enterprise management under the modern conditions are examined. Through using both the own experience and that of other scientists, the author reveals the essence of general and individual understanding of the financial management under the modern conditions. The author thinks that in organizing the financial management of an enterprise it is necessary to take into account a level of the current enterprise state, as well as to define the problem of enhancement of the financial situation of the enterprise as one of the main problems of the financial management at the stage of financial crisis. In this case, to achieve the optimal results for this trend is possible only if to actualize the complex approach involving both the financial system of an enterprise and the marketing instruments, the reorganization and productive efficiency increase processes.