THE MODEL OF FUNCTIONING OF THE CULTURAL INDUSTRY: LATENT PATTERNS OF MASS CONSUMPTION SOCIETY
The purpose of this study is to form the author's concept of the model of functioning of the cultural industry. The main objective of this study is to identify the constituent patterns of the modern culture industry as a segment of mass consumption .The object of the study is the Russian culture industry. The subject of the study is the cultural background/processes affecting the culture industry of modern Russia. The author does not aim to cover such a multidimensional concept as culture and considers one of its components the culture industry. The author's concept of the model of functioning of the cultural industry is based on the convergence/ convergence of the opposite patterns "value" and "cost", "information" and "knowledge", "service" and "creativity". As can be clearly seen, the duality of the content of the cultural industry is formed, but its inseparable content. Mass culture, market economy, business, as a state of society contain both positive and negative trends. The scientific novelty lies in the author's model of the main opposite patterns of the current state of the Russian cultural system "value" and "cost", "information" and "knowledge", "service" and "creativity". When forming two opposite combinations of patterns by superimposing fields of one on the other, an area is formed where their components intersect. This area, which takes into account all the characteristics of the three pairs of opposite patterns of the cultural industry, will be an integral area of the functioning of the cultural industry. As a result of the convergence of opposite patterns, a new type of cultural industry is being formed in which economic factors are not in a priority position, namely, not material factors determine the direction of development of the cultural industry. A new type of economic components is being formed that correspond to value cultural preferences, and a new type of economic relations is being formed.