The impact of the digital turn on the socio-cultural aspect of the existence of the individual
The article examines the impact of digital technologies on culture and personal development. Various manifestations of this process are touched upon. The relevance of the topic comes from its various aspects and manifestations in the modern world. The transformations taking place in public life are closely related to the processes of digitalization and the increasing influence of media discourse. From a scientific point of view, it is important to understand the consequences of these processes. The choice of the research methodology is determined by the goals and objectives set in it. We use dialectical method, system analysis, functional analysis. This set of methods allows you to best reveal the topic of the article and get comprehensive conclusions. According to the results of the study, the following conclusions were obtained. The development of digital technologies affects almost all aspects of human life and society as a whole. This is manifested in such processes as the acceleration of communication, identity crisis, transformation of art, etc.