MARKETING IN EDUCATION: ECONOMIC AND LEGAL ASPECTS
The present article discusses the key issues of marketing and legal activities in educational institutions, and describes the modern requirements for these organizations. On the basis of statistical data, the authors concluded that in the last decade there have been significant reductions in the number of universities and their branch networks, which reflects a significant change in the educational sphere, in particular of a legal nature. Visualization of participants of marketing relations in the educational sphere has allowed the authors to identify issues and problems in educational organization and suggest recommendations for the improvement of marketing technology in education. In particular, the prerequisites for the formation of the principles of free initiative in the field of marketing activities and the basis of the civil and legal infrastructure of relations between participants of marketing relations in educational institutions are presented.