"Soft Power" of Culture: General and Particular in Western and Chinese Science
The article presents the views of Western and Chinese scientists on the problem of choice of strategy internal and external development of the state in conditions of globalization, when the application of traditional methods of management becomes effective only in combination with new technologies for the exercise of power. One of them was the strategy of “soft power”. It is concluded that the core of “soft power” China is intended to become the cultural value system of China, which is the basis of the consolidation of the Chinese society and the strengthening of socio-cultural space of the country. Chinese researchers are working on the creation of his theory of “soft power”, filling it with content that meet internal and external policy of the PRC.