Formation of Organization Image: a Press-Secretary and Television
The image of the internal affairs division of a law enforcement agency in the certain region is influenced by a number of factors, including personal experience of the population on interaction with police officers, stories of acquaintances and friends, and, of course, representation of the police by mass media. This source of formation of the image in many respects depends on public presentations of police press secretaries (heads of the press services). A key role is played by television in formation of public opinion. In order to prove the hypothesis that public presentations on television influence formation of the image both of the speaker, and the organization, which he represents, the survey of heads of Information and public relations (press services) divisions of the Ministry of Internal Affairs, Central offices and Departments of MIA in territorial subjects of the Russian Federation was held. Leaders of the police press services were chosen as a representative general selection as they are responsible for work with mass media in law-enforcement agency. In total about a half of all experts of such profile took part in this poll in Russia. The carried-out questioning can be considered representative and suitable for the further analysis. When holding the poll tasks were to find out subjective and objective importance of public presentations on television for heads of the press services of the police and also to define how carefully externally and internally heads of the police press services prepare for public presentations. According to data of the poll the heads of police information and public relations divisions in territorial subjects of the Russian Federation, not only submission of factual and statistical data, but also the substantially saturated and carefully made public presentation of the police press secretary on television is capable to make a positive impact on formation of the image of the organization presented by them.