INDIVIDUAL WORK WITH THE MUSEUM VISITOR
The development of tourism in Russia has forced museums to react appropriately to changes in our con¬temporary society. Museums should concern them¬selves with not only quantity, but also with the qual¬ity of the services they provide. A serious problem for modern museology and museum practice is the study of visitors’ needs. The article describes the experience of using modern techniques aimed at visitors in Rus¬sian museums, and in regional, municipal, and school museums of Siberia. The author pays attention to the fact that, in order to attract individual visitors and create necessary condi¬tions of acquaintance with the exposition, the individual visitor is included in many forms of museum communi¬cation. Interactive forms of work with the visitor are of major importance in regional museums. The efficiency of provincial museum action with the individual visi¬tor is, in many respects, determined by the initiative, creativity and professionalism of its employees. The ability to cooperate with other establishments, organi¬zations, enterprises, private persons and tour agencies in searching for mutual interests is of vital importance. The use of multimedia engineering and modern infor-mation technologies in a provincial museum is more the exception that the rule. Metropolitan museums have recently made a great effort to address the problem of the individual visitor by providing technical equipment, often very expensive which replace the information and guiding that group visitors receive from the educational staff. Provincial museums have been obliged to find other more collaborative and imaginative solutions.