MODERN APPROACHES TO THE STUDYOF MASS POLITICAL COMMUNICATION
The fundamental issue of modern research remains the study of the situation when mass media have become an extension of the human nervous system, affect human consciousness and behavior in the process of communication. The purpose of the article is to determine that modern communication has absorbed not only the transmission of a message, but also the construction of a value-semantic space and the translation of patterns of behavior and culture. It is concluded that the globality of the information frame is being actively mastered not only by social actors, but also by various political agents, for whom not using the media space means missing potential opportunities to influence an unlimited audience. It must be recognized that modern mass political communication has absorbed not only the transmission of a message, but also the construction of a political space, which is its changed essence. The predominant share of political communication is carried out through and in the interests of the subjects of political communication.