ВПЛИВ СОЦІАЛЬНИХ ЧИННИКІВ НА ПОВЕДІНКУ СПОЖИВАЧА
The article deals with the concept of the influence of social environment on the behavior of individuals. The content of social factors of consumer behavior in the market. It is emphasized that marketing should track changes in social life, in order to offer adequate marketing mix. The attention influence of reference groups, family, roles and status on the behavior of individuals. The classification of social factors. Highlight the types and forms of social factors. Displaying their features and types. Identified current changes in social factors of consumer behavior. Underlined the need to strengthen individual approach to the customer.