Event-management as a way of training a healthy lifestyle of municipal rural libraries (for example of the Tomsk region)
Work of training a culture of health is one of the most important directions in the activity of the modern municipal rural libraries. An effective way to innovate the work of libraries is the using the technologies and tools of event-management. Event-management is a new concept in the economics of the Russian market, which represents activity on creation of special events and give them a specific focus for the profit of the customer. Events may be business, educational, cultural and recreational, scientific, sporting, recreational and others. Among the tools of event-management are organization of actions, exhibitions, presentations, conferences, festivals, competitions. Events are designed for participants of different ages and occupations. Organization of events is one of the directions that used the library, trying to solve the problem of loss of readers. Libraries includes in their fund the books about healthy lifestyle and publish some booklets and brochures. Libraries hold the book exhibitions. Particular attention attached to the norms of a healthy lifestyle of the younger generation. Children and teenagers are introduced to a variety of sports. Children has participated in quizzes and games. Libraries of Tomsk region are implementing in programs for the prevention of bad habits among young people, carried out the annual anti-drug program «Route of Health», discussions, meetings with doctors, book exhibitions. Librarians spend the open lessons about the healthy food and the rules of interaction with the environment. For older people library staff spend some events, dedicated to the ways of preserving and strengthening health. Municipal rural libraries has great opportunities in creating a culture of health and offering some alternatives to bad habits.