THE ORGANIZATIONAL-PEDAGOGICAL CONDITIONS OF THE FORMATION OF LANGUAGE-HUMANITARIAN COMPETENCE OF BACHELORS IN THE FIELD OF PUBLIC RELATIONS AND ADVERTISING IN THE EDUCATIONAL PROCESS AT INSTITUTION OF HIGHER EDUCATION
The paper considers the problem of formation of languagemonitor competence of bachelors in advertising and public relations in the educational process of the University, explains the concept of languagemonitor competence of bachelors in the specialty "Advertising and public relations, to identify the essence and structure of languagemonitor competence of bachelors in a direction "Advertising and public relations are considered active, cultural, and communicative competence approaches.. Specify the notion of languagemonitor competence of bachelors as an integrative personality characteristics that reflect a willingness to interact in a variety of professional situations in the field of advertising and public relations. Presents the organizational-pedagogical conditions of formation of languagemonitor competence of bachelors of public relations and advertising.