THE USE OF MODERN PACKAGING IN THE MARKET OF DAIRY PRODUCTS
In modern market conditions, packaging is an integral part of successful product promotion. In this paper, I examined packaging and its types in the dairy market. To date, this segment of the market is characterized by a variety of packaging of dairy products, which makes customers spend more than a minute near the counters, looking closely and choosing. Currently, manufacturers. Products of this category are packed in paper, cardboard, aluminum foil, laminated film, plastic, glass and tin containers.