FORMATION OF A PROMISING IMAGE OF RUSSIA AMONG YOUNG GENERATION
The purpose of the research is to highlight the current image of the Russian Federation among young people, followed by the creation of tools for the formation of a promising image of the country. The methodological basis of the research is formed on theoretical aspects of the process of forming the image of the state. The work is based on sociological studies of the moods of young people and the author's series of personal in-depth interviews. Research result. Despite all the available conditions for obtaining high-quality higher education, building a successful career and creating a family, a significant proportion of young people think about emigration. During the development of the theoretical and methodological basis of the study it was determined that the main role in this process is played by the image of the country which forms a negative image of the state among young people. The negative image of the country contributes to an increase in the pessimistic moods of the younger generation of Russians about their future which affects the formation of a certain system of values and views. Thus, emigration perceives as the only way to improve one's social situation which becomes a catalyst for increasing emigration sentiments. During analysis, the current image of the Russian Federation among young people in the field of socially significant issues was highlighted, as well as the mechanism of its formation was established. The process of the influence of the country's image on emigration sentiments, as well as the main sources of information that form the opinion of young people has been determined. Based on the data obtained and taking into account the theoretical and methodological basis of the study, a toolkit for the formation of a promising image of Russia among the young generation has been developed. The prospects of the research are to develop a toolkit to change the perception of the image of the state among young generation, which subsequently contributes to a decrease in emigration losses and an increase in the contribution of young people to the socio-economic development of Russia.