Historical and cultural aspects of pop culture in modern society
The article discusses the issues of cultural structures that form the basis of the communicative field of culture. Art as such at all times represented the sphere of a special language of images, signs, archetypal meanings that preserve and transmit information at the level of the subconscious and aesthetic-sensual perception. The sociocultural phenomenon of pop art, which survived its heyday in the 1960s in the United States and Europe, is regarded as a cultural phenomenon of fine arts, which laid the Foundation for modern trends in mass production in the field of arts.