DAIRY PRODUCTS QUALITY AND CONSUMERS’ PREFERENCES
According to experts, different innovations in dairy products production will attract new consumers. The survey of the consumer market of dairy products showed that the leaders are kefir, cottage cheese, yoghurt and fermented baked milk. The research of the basic indicators of the quality of cultured milk foods showed that purchasing these products consumers pay attention to the product shelf life, appearance and colour and smell. Cost and safety occupy one of last places of consumers’ attention.