PRIORITY DIRECTION OF DEVELOPMENT OF MODERN NURSERY IN CONNECTION WITH THE DECISION OF IMPORT SUBSTITUTION PROBLEMS
In this article the problems of a modern nursery organization are presented, the features of development of landing material production in the Krasnodar Region according to import substitution are shown. During the fast development of production of various landing material the most important problems are the assortment of cultivated crops; the insufficient use of modern technologies of saplings production; the phytosanitary condition of nurseries; the lack of basic nurseries and modern hi-tech infrastructure; big share of manual works, etc. Lack of self-fertile varieties of many crops is observed, nurseries have not a wide line of varieties of various term of maturing, low focus on preferences of domestic consumers is noted. Because of climate shift from moderate continental to sharply continental the lack of adaptive technologies of cultivation and the corresponding varieties and rootstocks is sharply felt. For the solution of these problems the priority directions of development of a modern nursery with use of new achievements in virology, immunology, etc. are offered. The improvement of assortment of landing material of varieties and rootstocks highly adapted to bio and abiotic stressors is offered. The emphasis is made hat nursery farms have to rely on the market research carried out in this region and make their work taking into account the demands of certain groups of consumers. The development of the aggressive marketing technologies capable to resist to expansion of foreign technologies and import products on the Russian market is necessary, and scientific institutions have to the leading position in this process. In the article the strategy of the organization of production of landing material is offered considering to the different opportunities of the farms which are growing up the landing material of garden crops.