Resources of manipulation for political technologies: implicit knowledge and mass consciousness
Resources of Manipulation in Political Technologies: non-obvious knowledge moss consciousness. Human behavior unpredictability has always been a key problem of any political technology. The article analyses impact knowledge and moss consciousness phenomena which deal with both cultural and individual reasons. The author emphasizes their anonymous power over individual consciousness and social activity reached by social tense-making process. Norm, discourse and cognitive primitive are all considered the tools of such power. The analysis of links between cultural methods of the implicit knowledge representation and the dynamics of subjectivity enables one to enhance the free-choice principle and manipulation resources.