AGE AND GENDER SPECIFICS OF USING DIFFERENT MEANS FOR REPRESENTING THE "DRINKS" CONCEPT INTERPRETATIONAL FIELD
The article considers different means used by Russian teenagers and youth to represent the interpretational field of the «DRINKS» concept. Basing on the material obtained from the questionnaire poll of six different age/gender groups the author reveals and compares the shares of different types of means representing the mentioned field in its content, assesses the relationship between sizes of such shares and respondents' age and gender.