POLITICAL INTERNET MEMES IN MODERN RUSSIAN INTERNET COMMUNICATION
The article presents some results of the analysis of features of how a precedent phenomenon functions in the Russian-language political Internet meme, the laws of its recontextualization as part of this communication unit. In the work, based on the material of Russian-language political Internet memes, the constant poison of IM is described, including a visual template and a generalized meaning that persists or transforms during the life cycle of IM, the vectors of the transformationofthe precedent phenomenon that occur as a result oftheseparationof theoriginal IM from the original context and placing it in new contexts are revealed.