CULTURAL IDENTITIES IN A POST-GLOBAL WORLD
The article is devoted to the transformation of cultural bases and forms of representation of cultural identity in the modern socio-cultural reality, which is described in terms of the post-global, transitional era. The author fixes two multidirectional tendencies of these processes, characterizing extreme forms of identification strategies, unfolding in the context of two types of cultural dynamics - modernization and traditionalism. Particular attention is paid to destructive forms of of ethno-cultural identity in the post-global world - traditionalism and international terrorism; the author analyzes the root causes of these phenomena, which, according to the author, lie in the field of culture.