THEORETICAL MODELS OF CULTURAL GLOBALIZATION IN THE DIGITAL AGE
The construction of a theoretical model of the phenomenon has a great research potential for revealing its functional and historical links, attributes and forecasting the development of this phenomenon in the future. Globalization is a phenomenon, the study of which has a high level of conjuncture. Despite a large number of published works, there is still no clarity regarding the time of the onset of globalization processes and their profound nature. Within the framework of hypothetical modeling, four main scenarios of globalization can be singled out: integration, convergence, unification and universalization. The subject analysis of cultural interaction scenarios implemented in a global cultural space allows to clarify and correct the main aspects of the current cultural policy. Globalization as integration is an irreversible historical process that continues throughout the history of humankind with varying degrees of intensity. Globalization as unification, universalization and convergence are historically local phenomena that can be reversible. The current stage of globalization obviously takes place within all four scenarios and theoretical models, and we cannot identify the dominant option. Contrary to alarmist expectations, the multifaceted nature of contemporary globalization contributes to the preservation of the cultural diversity of mankind and, perhaps, even strengthens it, encouraging the culture to actively and dynamically develop.