Subjective factors of motivation and barriers of physical culture and sports activity within the population (sociological analysis)
The article analyzes the subjective factors of motivation and barriers of physical culture and sports activity of the population. The aim of the study is to determine the influence on sports activity of the population of the orientation of people on certain values of physical education and sports, to assess the personal significance of these activities. It is assumed that these subjective motivation factors are associated with significant social barriers to sports and sports activity of the population. The methodology and organization of the study is a theoretical analysis of the problem using empirical sociological information. Results of the study and their discussion. As a result of the study, the following main provisions have been formulated and justified: 1. The central place in the structure of subjective factors of motivation of sports and sports activity is the value attitude of the person to this activity - assessment of its personal significance, usefulness, orientation to certain its values. 2. Certain population groups may recognize: • High sports achievements, victories, which ensure not only self-realization, but also (later) successful career, financial well-being on the basis of sports as professional activity; • Possibility of substantial positive correction of physical condition - first of all health; • Possibility in a relaxed atmosphere of physical and motor activity and friendly sports rivalry, in the absence of strict regulatory regulation to rest, to "defuse," to have fun, to get positive emotions, pleasure, to communicate with friends, with nature, etc. 3. Priority orientation of a certain group of people on one of these values determines the level of their motivation for sports and sports activity, and at the same time significant social barriers of this activity Conclusions. The results of the analysis of subjective factors of motivation and barriers of physical and sports activity of the population are important to take into account when determining strategy and specific management decisions to increase this activity and its sociocultural significance.