PRECEDENT NAME AS A MEANS OF GENDER STEREOTYPES REPRESENTATION IN POLITICAL DISCOURSE OF C. RICE AND I. KHAKAMADA
Linguistic study of gender implies the analysis of “male” and “female” features of language, typically male or female strategies and tactics of verbal behavior, representation of male and female features in nominative system of language and evaluation of certain phenomena by men and women. Gender aspect of political discourse is in the focus of many linguistic research works today. Such interest is caused by the growing number of women in politics and the linguists' interest to revealing feminine features of political language, the sphere which was traditionally associated with men. The paper analyzes precedent names found in political discourse of women-politicians C. Rice and I Khakamada to reveal the role of precedent phenomena in gender stereotypes representation. Gender stereotypes are simplified, conceptualized and emotionally colored fixed images of all men and women in a certain gender community. Precedent names do not have vivid gender markers in the institutional political discourse of American politician; the stereotypes built with precedent names represent the political sphere as belonging to men. I. Khakamada appeals to serious questions of foreign and domestic policy, economy, terrorism, and thus builds masculine image. At the same time her image is that of a creative person capable of combining both real and imaginary worlds.