THE HISTORY OF A CALENDAR AS A CUMULATIVE TEXT OF MASS MEDIA IN THE ETHNIC CULTURE OF GERMANY
The article presents the analysis of composition, forms and functions of a calendar as a cumulative text of mass media in the ethnic culture of Germany from the mid-fifteenth until the early nineteenth century. It was revealed that, in connection with the growing role of narrative entertainment part since the 10s of the nineteenth century and the politicization of social consciousness during the great French Revolution, the calendar as a truly national medium of information has been undergone literarization, having lost its original meaning. Calendar stories have formed an independent literary genre which had received the name «Kalendergeschichte» in German tradition.