THE TRANSLATION OF LABOR VALUES IN MASS COMMUNICATION
The article summarizes the information related to the translation of labor values at different stages of Russia's historical development: during the period of the USSR existence, during the perestroika period and transition to market economy. The article points out that such basic labor values as professionalism, responsibility, discipline, enthusiasm, patriotism are most often featured in the press, music, radio, cinema, television. There has been defined a trend for the reduction of interest for labor values in modern press.