MAIN PROBLEMS OF MODERN STATE CULTURAL POLITICS IN THE RUSSIAN FEDERATION
Culture today is given the primary role in the revival of cultural and moral values, the strengthening of the spiritual unity of our multi-ethnic and multi-confessional country, the upbringing of patriotism and national pride. In the context of the changing global order, the new alignment of forces on the geopolitical map of the world, the aggravation of the international situation, and, first and foremost, the changing role of Russia on the international stage, the issues of the cohesion of Russian society around common ideas and values are actualized, and, therefore, the issues of culture acquire a special meaning. In this regard, the importance of the effectiveness of modern state policy in the field of culture. This situation, among other factors, is also due to the difficult economic conditions prevailing in the country as a result of the financial and economic crisis, first in 2008-2009, and then in the light of the economic problems of 2014-2016. In the Russian Federation, the state today remains the main subject of the formation and implementation of the whole range of measures within the framework of cultural policy. The role of the state in this sphere is also changing: from simple financing of various cultural projects of state significance to the creative role of the mediator, providing new opportunities for all the actors of the cultural sphere. In the ideological sense, the perception of culture as a completely unprofitable and subsidized sphere of public spending is gradually giving way to more complex approaches that involve both state support and business involvement and the change in the management of cultural organizations proper. Moreover, culture is beginning to be perceived as a significant resource for the development of territories, domestic tourism, geo-branding, which is reflected in the content of modern state cultural policy.