THE ROLE OF COMMUNICATION PROCESSES IN MODERN ART OF SIBERIA
The article discusses the communication processes in formative years’ art. The authors divided the work of young artists into social and artistic spheres. The article also analyzed the acts of self-presentation of a creative person and the authors’ interpretation of themes and images of contemporary art. The article describes examples of communication between a young artist and a viewer. The traditional and new contexts of communication of young artists with the audience are described. The circle of the audience is described including an exhibition visitor, potential buyer, expert (art critic and critic), and colleague. The prevailing goals of communication between a young artist and audience are emphasized: the success of a work of art and gaining the recognition among colleagues and expert community. The result of the article was a statement about combination in works of young artists of global nature of borrowing and interest in regional trends, themes and forms of art. The authors reveal the attitude of young artists to the regional artistic tradition, which focuses on the study of their understanding and interpretation of modern images. In conclusion, the authors note that one of the goals of communication of a young artist is the commercial success of a work of art, gaining the recognition among colleagues and expert community. The picture itself receives the status of a “product” and representation of artist’s work on social networks takes a form of a unique selling proposition. However, with all the changes in market conditions, a discourse on current human problems and the idea of the modern world is of paramount importance for positioning the artist in the information space.