Cultural and Historical Context of the Demonstrative Consumption Practices in the Everyday Sociocultural Space
The article reveals cultural and historical context of demonstrative consumption practices in the everyday social and cultural space in modern Russia. It is shown that the basis of consumption and consumer practices are the diverse cultural and historical traditions, embodying both traditional types of consumption and ways adapted to modern consumption. At the same time, the transformation of everyday so-cio-cultural space is associated with the increase of uncertainty and irrationality, which forms barriers for the adequate attitude to the reality.