Subject Content of Communication Processes in Modern Culture
The article considers the communicating processes in the aspect of realizing the subject aims connected with updating a pragmatic goal-setting. It is caused by promoting the functional and role model of communication directed to establish accurate, clear and concrete forms of communication, and appeal of such characteristics of the modern personality as practicality, focus on usefulness of a thought and action. Therefore the position of the subject is accepted as the basis for creating communication processes that stated the importance of the subject values, generating a play of interpretative values in determination of the sense forming principles in culture. And a striking example to that is the wide network of different trainings focused on developing opportunities for influence on audience to achieve the pragmatic purposes necessary for the solution of private questions. For example, the trainings of R. Gandapas, the famous business coach in Russia on leadership and oratory, focus to overcome the barriers in communication. He actualizes the role of a leading subject in achieving the goals that is the main principle of communicating processes. However consideration of barriers in communication processes can have other value which is already connected not with a problem of their overcoming, but with self-identification in culture promoting to fix the mental abilities of consciousness. And in this case the solution of questions for self- identification in culture considering the implementation of the internal cultural content becomes the most important communicating task.