EVALUATION OF THE EFFICIENCY OF THE PROJECT OF THE WHOLESALE DISTRIBUTION CENTER WITH PARITY PARTICIPATION OF THE SMALL ENTERPRISES
It is determined that the existing distribution centers of the Moscow region focused mainly on the major producers of Russia and foreign countries. Small business entities are not able to meet the conditions for a stable supply of certain volumes of products in a retail outlet. Agricultural producers are forced to sell the goods in a short time, and that leads to lower prices for products and to losses that are more than 30 %. Proposed alternative mechanism of equal relations between the participants of market of vegetable products, the aim of which is involvement in the total turnover of small farms.