THE NATIONAL COMPONENT IN PROGRAMS OF THE IZHEVSK TELEVISION STUDIO IN THE SECOND HALF OF THE 20 <sup>th</sup> CENTURY
Studying the regional television, in particular, the development of the Izhevsk Television, it is necessary to pay attention to the programs in Udmurt language reflecting the national specifics. From the very beginning of operation, one of the main principles of the Izhevsk Television was promotion of achievements of national culture of the republic. Formation of television broadcasts in Udmurt language contributed to the development of cultural values of the indigenous people, as well as familiarization of TV viewers with problems of the society, youth, life and work of rural toilers, works of national art and culture.