SOFT POWER" IN TURKISH
In the modern world, the concept of “soft power” acts as a very interesting phenomenon in international relations, the study of which really seems relevant for many practitioners and theorists. This article attempts to analyze the conceptual basis of the phenomenon of "soft power" in Turkey. The activization of Turkey’s “soft power” in the countries of the Eurasian region was facilitated by its history and geographical location at the crossroads from Europe to Asia, which is evidenced by the fact that of all the countries of the Middle East region Turkey has the greatest rights to the role of a “bridge of civilizations” and it also costs - Great efforts are being made to promote oneself and one's positive image abroad. Over the past two decades, a complex of domestic and foreign policy factors has led to a significant transformation of the policy of “soft power” in Turkey, which has strengthened its influence in countries that are part of the geopolitical interests of this country. The author also examined the mechanisms for implementing the soft power strategy and assessed the role of humanitarian projects as an instrument of this phenomenon.