Features of the application of the concept of the life cycle of goods to construction facilities
The article discusses the feasibility and features of the application of the concept of the life cycle of a product in the construction industry. First of all, the features of the product life cycle are given, highlighting four stages: introduction, growth, stabilization, decline. Based on the analysis of special literature, the author's definition of the life cycle of a capital construction object was formulated. The specific features of the application of the concept in relation to buildings and structures are highlighted. In addition, the author's approach to identifying stages and stages in the life cycle of objects is proposed. The use of a wave life cycle model or a “repeated cycle” curve for capital construction projects is substantiated. Particular attention is paid to the consideration of this topic from a practical point of view on the example of the brewery “Ponart” located in Kaliningrad. This object has the status of a cultural heritage site of local (municipal) significance. A chronological table of events that affected the object, starting from 1849 until the publication of the article, is given, highlighting the pre-investment stage, the stage of implementation, operation and liquidation of the object. On the basis of the data obtained, the authors have constructed a curve of the life cycle of an object, with the identification of phases of the life cycle. In the final phase, a marketing strategy was developed for the current operational phase.