ASSOSIATION OF PERSONALITY TRAITS AND CHARACTERISTICS OF USING THE SOCIAL NETWORK
The spread of social network sites and their active use for personal and professional purposes has led to an active study of the manifestation of social and psychological patterns similar to real-life communication. Social networks allow researchers to correlate behavioral characteristics, profile characteristics, and psychological (personality) characteristics. This article presents a study of the relationships between personality traits of the Big Five and the frequency of contacts, publications, and content of posts on social network sites. The sample consisted of 201 students. Social network usage characteristics were assessed using the developed questionnaire. Respondents also completed the Big Five Portrait Questionnaire. Communication with numerous friends from the contact list was discovered to indicate more outgoing and emotional persons. The frequency of publication differs for people with higher extraversion, agreeableness, and openness. The topics of publications are not related to the Big Five traits. However, text messages are favored by more friendly, less emotional, and less open users. Photos are preferred by people with low friendliness, high emotionality, and openness.