TOPONYMS AS SPECIFIC MEANS OF REPRESENTING THE SOCIAL LIFE OF THE USSR: AN AXIOLOGICAL ASPECT (BASED ON CHILDREN'S PERIODICALS OF 1970-1980)
The purpose of this study is to identify the role of toponyms in building a model of values of Soviet society. It has been demonstrated that toponyms were widely used in the discourse of Soviet children's periodicals as a means of constructing citizens’ social identity. The model of values of Soviet society through toponyms is presented within the framework of such topoi as unity, love for the motherland, military-historical memory, labor, scientific and industrial achievements, social life, nature, hobbies, morality.