Political communication: from idea to theory (Рart 1)
This article considers the question about the origins of the formation of the scientific interest to the problem of political and communicative interaction, and further development of scientific and theoretical ideas about political communication. The authors are convinced that addressing this issue is not on duty or otherwise because the e exchange of information, influence and impact on the behavior and consciousness of the vast majority of actors included in the political processes has become an integral component of the current socio-political practices. The variety, diversity, ambiguity of political and communication techniques, mechanisms and instruments was so much increased in recent decades. Not just an ordinary citizen, but also the expert can not understand and determine the destiny of one or another political-communicative "products" information, education, manipulation or motivation. In this connection the appeal to the origins of the folding concept of political communication will allow us to make much-needed clarity and precision to the understanding of the essence and specificity of politic-communicative processes.