Modern communicative practices: speech anomalies and linguocreativity
The article examines the linguocreative component of speech communication in its connection with the trends of language development and anomalies caused by both the insufficient level of cultural and speech competence of native speakers and the linguistic taste of various social strata. The factors contributing and/or not contributing to the creation of linguocreatems (including using constructive principles and techniques of language play) in the space of a modern city are analyzed. It is emphasized that only a conscious deviation from the language standard, revealing a paradox, translate the anomaly into the category of linguocreatema. Communicative failures in the creation of an ergonomic gaming continuum are revealed, due to an unprogrammed associative perception of nominations, inconsistency with practical, ethical and/or aesthetic social "demand" for their effective functioning in society.