Typological Interpretations and Contradictions of Functioning of the Institutional Man
In line with the institutionalization of institutional theory of public relations beginning to be considered as a variant of the stabilization and consolidation of the society, a guarantee of stability and steady evolution of the society. The article analyzes the different methodological approaches in the study of the conception of human that suggest a number of typological interpretations and contradictions of the institutional order of man and society. It leads to the conclusion that the multidisciplinary research institution begins to form a construct of man, claiming the central place of the object of institutionalism.