THEORETICAL AND METHODOLOGICAL FEATURES OF STUDYING THE COUNTRY’S IMAGE IN THE MASS CONSCIOUSNESS
The main subject of analysis is the product of perception - the political image of the country in the mass consciousness. The study of the country’s image reveals the deep contradictions in the political system and the political situation of real differences with the demands of society. The paper aims to describe the existing theoretical and methodological approaches to the study of the image of the country. System analysis of foreign and Russian research works revealed a huge amount of scientific approaches and trends in the study of the claimed subject matter. The author classified and introduced his own theoretical and methodological research map of the country’s image in the public mind.