Sport and health-improving services: their peculiarity in service activity
Sports and health-improving services are considered as the specific part of the service sphere, involving intrinsic lines of service, physical culture and sport. Specifics of sports services (aerobics, shaping, fitness and some other) in the context of service activity are analyzed. Complicated character of the service product and the features of process of service provision are noted. Service is paid in advance therefore the quality is especially important here. Service forms are specific: use of subscriptions, personal training, complexity and pre-sale service. In this sphere the social norm that is called "norm of reciprocity" works in a special way. A peculiar understanding of the time of rendering the service is given as contacts have the cyclic character. Possibilities of expansion for the spatial and temporary availability of services are designated. Properties, functions and functioning processes as means of "production of the person" are analyzed.