MEDIA POLICY AS AN INTERPRETATION
The article deals with topical issues of the formation and implementation of a comprehensive and versatile media policy, taking into account the different positions of the participants of the media market, the importance of establishing adequate regulatory mechanisms that would reflect the interests of numerous social groups, and primarily the population, which should receive the necessary social support measures declared by the state. The article shows by concrete examples that media policy is inextricably linked with the explanation and interpretation of №t only the goals and objectives of the state in a particular area, but also with the interpretation and coverage of current events and the current state of affairs. The ranges and possibilities of interpretation of the data obtained in the process of sociological research are shown. It is proved that it is an important assumption on the part of federal executive authorities to organize open discussions of problem areas identified by sociological research on the sites of scientific journals, and, most importantly, to use the results of these studies for the development of a particular branch of the national eco№my in the interests of the population, and №t to promote their own or departmental interests.