ABOUT THE VISUAL IN THE ELECTION CAMPAIGN IN MODERN RUSSIA
In the article the monograph “Visualization of choice: history and the modern state of pre-electoral agitation in Russia” which is devoted to one of the relevant topics in Russian political science, visual aspects of pre-electoral technologies in modern Russia, is being reviewed. Th e authors draw attention to the saturated empiric material which till the recent time hasn't been input into the scientifi c language: pre-electoral posters, leafl ets, caricatures, photos, drawings, historical documents. Based on the thorough analysis some issues of the preelectoral agitation in Russia and abroad are considered along with the functions of the visual aspects of election campaign. Key words: visualization, political advertisement, power, region, pre-electoral agitation, art, voter, agitation material, politics.