Updating the educational potential of traditions of folk festive culture in the educational process of the university
The study shows that a significant part of modern folk holidays is poorly connected with the historical and cultural background; local folk traditions are not always used in the content of their scenarios. The author of the article considers the solution of the indicated problem in the context of the training of specialized personnel in a higher education institution. An important factor in the training of future directors of theatrical performances and holidays is the formation of ethnocultural awareness and skills, taking into account the regional component of education.