CREATIVITY AS A VALUE
The theoretical analysis of the creative process in the context of its axiological significance is carried out. It is shown that the values of the dual nature and becomes a fact of consciousness through experience, and because the nature of the experience of social and individual at the same time, the values are of a dual nature, which is typical for the creative process as values. Despite the wide representation of value problems, creativity as a value has not received proper coverage in the psychological literature. Creativity is considered as a complex multidimensional psychological phenomenon, which has a systemic origin, which is confirmed by the disclosure of its holistic complex nature. Carriers of creativity, and, consequently, the subjects of value relations can act as individuals, social groups, and society as a whole.