WAYS OF IMPROVING COMMUNICATIVE SPACE OF THE COMPANY
In the course of time, adjustments should be made to the well-established system of internal values that unite the collective, taking into account both internal and external changes in the market situation. Improving the company's communication space is a condition for survival and the achievement of the required level of competitiveness. After analyzing the ER-Telecom Holding JSC Innovation Development Program, the author developed directions for its support from the corporate culture and enterprise communication space. The article describes the actions within each group of events within a new group of elements of corporate culture. During the analysis of a specific event, the author comes to the conclusion that PR activities aimed at improving the communicative space, aimed at supporting innovation development, will contribute to achieving ER-Telecom Holding's goals in the field of innovations, will improve technology and will generate income.