COMMUNICATIVE "BIOGRAPHY OF THE INDIVIDUAL"
Discusses the proposed modern philosophy and linguistic solution discussion of the nature of the problem of formation and self-organization of the person. Independent research problem understanding extra-linguistic context and cognitive models of socialization of the individual in this vein is regarded as one of the most important components of ontological perspectives. Analyses the factors and circumstances giving rise to the "loss of the status" of the individual, determining the specificity of communicative relationships in the information society. It is alleged that the semantic content of "open" society requires certain adjustments almost existential listening experience. It is alleged that during the socio-philosophical analysis of the results of the communication process is formed by the original "biography of the individual". That "markers" of contemporary public discourse are certain constructs related to issues of "public heritage". It is proved that "free choice" is restricted to a number of correlative; self-determination in the false man "new reality" created by the media, forcing the subject to fit their own metaphysical reality to a certain type of communicative space. It is noted that subjective phenomenon "mass man" are simultaneously the product of the information society, and the condition for the existence of this "matrix", reproducing exactly such "disorganized" social and cultural type.