THE IMPORTANCE OF THE MISSION IN THE ACTIVITIES OF CREATIVE ORGANIZATIONS
The article discusses the formation of the mission in creative organizations. In particular, it explores five important factors that must be considered in the formulation of the mission of any organization and its main components. The basic components of the mission are important in determining the creative strategy of the organization and contribute to the achievement of organization goals. The work studies four phases of the development process main objectives of the organization. For example, the authors analyze the mission of a leading Russian publishing house of “Eksmo”. The author concludes that the definition of the mission is very important in both small and large cultural institutions (Federal and regional), because you can see the overall meaning and outcomes of their work.