CONCEPTS AND ASSUMPTIONS IN THE EXPLANATION DIGITAL TRANSFORMATION OF THE INDIVIDUAL AND SOCIETY
The concept of digital transformation in application to social phenomena is considered. The analysis focuses on understanding the digital transformation of personality and society, since these systemic phenomena are basic in the scientific explanation of human social existence and have a causal relationship. Attention is drawn to the digital transformation of two main aspects of personality: one is expressed in the components of its vital activity, the second - in its mental world, representing the essence of personality as an internal determinant of the nature of vital activity. This approach extends to understanding the digital transformation of a society in which personality is a single element.