THE CONTENT OF THE LINGUISTIC AND CULTURAL COMPETENCY IN TEACHING ENGLISH TO PR-SPECIALISTS
The article focuses on the linguistic and cultural content of studies, appropriate for public relations specialists in the process of teaching English. The authors highlight the components of linguistic and cultural knowledge and select the items which suit ESP programme for PR-specialists. The article presents the techniques that require cultural knowledge, e.g. development of students' own PR-campaign. This project work involves both socio cultural competency and professional PR competencies.