Linguopragmatic Features of the Implementation of Persuasive Communication in French Political Discourse (Based on the Official Facebook Pages of E. Macron and M. Le Pen)
The article describes the linguistic and pragmatic features of implementing persuasive communication in the official Facebook pages of French politicians E. Macron and M. Le Pen. The general strategy of shaping the emotions of the recipient is typical of the posts by both politicians on their official Facebook pages. However, in the posts by E. Macron, the leading strategy is that of self-presentation, while in the posts by M. Le Pen, the dominant strategy is to blame and appeal to the recipient’s emotional state.