Visual measurement of social world in sociology
The article presents the main directions of using visual measurement in sociology to understand social reality. The factors of formation and development of visual sociology are described. The approach to the photographic image as a source of sociological information and sociological data on the studied social phenomena, social communities and social actions is proposed. The advantages of the photographic method and the function of visual image in sociological research are revealed. The role of sociological imagination in the visual analysis of a social object is considered.