VISUALIZATION OF SOCIAL AND POLITICAL PHILOSOPHY CONCEPTS IN VIDEOS
Knowledge digitalization in the humanities and, in particular, philosophy, makes it possible to develop new forms of education. The use of educational videos posted on various platforms ( YouTube, VK, Rutube and others) allows dissemination of information more widely and effectively. Enlightening and educational content on philosophical topics is often presented in the form of short videos with clear explanations and visual demonstration of ideas in order to generate hundreds of views. Visualization, which is a very popular element of educational videos on many subjects and topics, is still not implemented enough to represent the concepts and categories of social and political philosophy. The purpose of our work is to identify the most frequently used visual solutions in the most popular videos on the YouTube platform, which mention the following concepts of social and political philosophy: "state", "society", "citizen", "man", "life" in both Russian and English. Implementing quantitative content analysis, the authors have analyzed the visual images that are shown in the video simultaneously with the mention of terms and established their correlation with different types of visualization. Based on the results of the study that analyzed fifty of the most popular topic-specific videos on YouTube platform, the authors have compared the use of visualization types for similar terms in Russian and English. As a result of the study, the most common types of visualization for individual concepts of social and political philosophy were identified, and the differences in the visualization of the concepts in Russian and English in the videos were identified. Additionally, the authors made some observations about the visualization features of philosophical content in video format.