PROJECT IMAGES OF THE CITY AND TECHNOLOGY: FOUNDATION OF UNITY OF THE TWO SOCIAL AND CULTURAL PHENOMENA
The author discusses the basis of isomorphism of urban and technological systems relying on the fact of congruence of the morphological structure of the city and the type of technology. The main thesis is the assertion that every type of city is characterised by a certain way of life, by the type of technology used, and by everyday life things. The article gives a distinction of three types of things: the pre-industrial thing, the industrial thing, and the virtual thing - the image. Project as a cognitive structure of a possible life has different shapes: mythological, scientific, ideological and virtual - in the form of an image.