Event tourism in the Tula region. The concept of the JAZZ ON AIR music jazz festival
The article discusses significant event events in Russia and the Tula region and the factors affecting festival tourism. Particular attention is paid to music festivals taking place in the region, and, in particular, the Wild Mint festival. The dynamics of its attendance over the past five years, which showed the rapid growth of its participants, is presented. Based on the conducted SWOT-analysis, recommendations are given for the further development of the project. In order to increase the recognition of the Tula region and attract tourists by popularizing the world musical jazz culture, the concept of a new jazz festival JAZZ ON AIR is proposed.