MODERN RUSSIAN AND FOREIGN COACHING MODELS: SIMILARITY AND DIFFERENCE
Improving personnel management is a necessary condition for the effective development of any business. Enterprises need personnel management methods that are most adapted to the requirements of the modern Russian market. This explains our interest in conducting a comparative analysis of existing coaching models and the search for the least stereotyped ones. In this aspect, important, in our opinion, is the selection of objective criteria for evaluating the results achieved. The definition of criteria is complicated by possible contradictions between economic and social efficiency, since often the desire to achieve a purely economic effect can undermine the foundations of the social effect despite their certain complementarity. It is the construction of a system of criteria that takes into account the desire and the need to achieve a dual effect, which will enable us to adapt the most effective coaching models to the realities of the modern Russian market.