THE PHENOMENON OF VISUALIZATION OF MODERN ARCHITECTUREIN CREATIVITY OF THE BIG BUREAU, DENMARK (CONSIDERED ON THE EXAMPLE OF THE ARCHITECTURE OF RESIDENTIAL BUILDINGS)
Under the influence of visual turn as a general interdisciplinary trend in modern culture, specific means of visualization of architecture (aestheticization of the facade, development of media architecture, interactive buildings, etc.) are now more and more clearly manifested. This phenomenon of visualization of architecture is clearly revealed in creativity of the Danish bureau BIG under the direction of B. Ingels. The article analyzes modern residential complexes designed by BIG and successfully implemented in Denmark and Sweden. Using the example of residential buildings in the Erestad district, the residential complex for low-income citizens Dortheavej 2A, in Copenhagen and the residential complex 79&PARK in Stockholm, the authors tried to analyze the latest developments of BIG in terms of identifying new approaches in the formation of visual images and innovative methods of shaping in modern residential architecture of Scandinavian cities.