SUBJECT AND "ZERO MEANING": ON DIFFERENCE BETWEEN TRADITION AND MODERNITY
In the article, the issue of ego (self) as an anthropological model of modernity is considered in compari-son with the traditional model of subjectivity. The position of the ego in society is analyzed through the concept of “zero-meaning” that characterizes the form of the representation of the subject in the symbolic systems of moder-nity. The subject is presented as an identity of the signifier and signified, which synthesizes the contradictions and gives the heterogeneous quality to the individual.