Тhe phenomenon of power in Baudrillard’s teaching
The article considers the problem of the manifestation and essence of power in modern society in the works of J. Baudrillard. Power in its essence has not changed, but it carried metamorphoses in its phenomenological manifestation. Power does not appear in all its forms of direct command and violence, but appears in the form of control and manipulation, carried out by creating specific goals and objectives for a person. The latter form and form in hyperreality, which is not the primary reality, plunging a person into the world of illusion and meaninglessness. Power in its essence is always reversible, that is, the dominant and subordinate can change places. The task of power, according to Baudrillard, is to project reality into society.