Television as a tool for forming political culture
In this article author represents how does the television affects building a political culture. There is also presented detailed analysis of transformation of the modern mass-media and its reference point for amendments in the era of globalization. Nowadays media are recognized as a “fourth branch of government” and consequently it may have influence all aspects of society, especially its impact is important to political activism of society. Modern media tend to overlook its true purpose in pursuit of ratings, namely its responsibility to inform inhabitants, as well as preservation of country's “cultural code”. It also explores an experience of television effects on the political constituencies of the United States of America, developments in the area of TV viewing in Britain and other countries. Television, political culture and society are interrelated, therefore author concludes that it is inseparable and obviously affect each other.