STATE AND PROBLEMS OF CRISIS-PROOF MANAGEMENT IN INDUSTRIAL ENTERPRISES
Economic science has not yet developed a common understanding of the essence of crisis management in the economic environment. Some authors focus on reducing the negative consequences of the crisis. Others urge to reflect on early diagnostics. Russia's accession to the WTO (World Trade Organization) requires a new approach to the definition of crisis management. The aim of this article is to review the current approaches to crisis management and in terms of comprehensive analysis to sort out the key of crisis management, consistent with new requirements determined by WTO rules. The author systematizes the main approaches to understanding the essence of crisis management and chooses three key aspects of effective crisis management in modern conditions: preliminary diagnosis and prevention crisis; company removal from the crisis with fewer losses; new management strategies choice and the use of crisis factors for the later development. In the article the author gives a refined concept of crisis management based on its division into two processes: crisis management of enterprise's functioning and crisis management of enterprise's development. The allocation of these processes is possible due to the presence of two interrelated and simultaneously opposing tendencies of the enterprise's existence: functioning and development. The author considers crisis management should have a strategic nature of the measures to be aimed at strengthening the company's position and building competitive advantages, and finally, to be the key to the qualitative enterprise's development. In the new economic conditions, the use of crisis factors for the later development will determine the effectiveness of crisis management procedures and the company's ability to meet the world standards and to hold high market position.