POLITICAL AND COMMUNICATIVE SPACE OF THE USSR: ESSENCE, FORMATION MECHANISMS, CHANNELS OF INFLUENCE ON PUBLIC OPINION
The article investigates the essence of political and communicative space, the mechanisms of its formation and channels of influence on public opinion. Disclosed are its universal characteristics: multidimensionality, heterogeneity and its role in legitimizing the ruling political regime. Underlines the relationship of effective communication with resource base of communicator and socio-political order of representative social and political groups.