The Communication Strategy of Chinese Traditional Culture in TASS.RU under Xi''s New Policy
As a result of the process of world globalization and the policy of openness pursued by the Chinese president Xi Jinping, especially after his announcement of the OBOR initiative, Chinese traditional culture has attracted the attention of the entire world. Russia has always been interested in China's modern arts, traditional culture and architecture, as well as cultural preservation and heritage. There are many works available about the Chinese culture, the Sino-Russ relations and the image of China in the Western media agencies etc. Russian inform agency TASS is known with its elaborated, focused and well-thought-out organization of news information flows.This paper objective is discovering the communication strategy used by TASS in broadcasting the news regarding Chinese Spring Festival after President Xi came to power in China. The study is based on the methodology of content analysis. The analyzed data were collected from TASS main web-site 'tass.ru' in Russian language. It's concluded that the amount of news about Chinese Spring Festival has been increasing gradually under the effect of both reasons: TASS strategy and president Xi's new policy. It was also concluded that 91 % of the news content regarding the same topic made a positive impression on the readers.