THEORETICAL AND METHODOLOGICAL APPROACHES TO RESEARCH MANIPULATION
In this article basic theoretical and methodological approaches to research manipulation are analyzed, the features of the understanding of manipulation in the framework of the concepts of mass communication, psychology, sociology and cratology are considered, as well as from the point of view of the van Dyck's integrated theory and Deborah's dramatic approach. Authors conclude that social and philosophical approach is the most relevant to the task of creating a coherent and consistent picture of the social world subject to manipulation.