PICTORIAL POSSIBILITIES IN DESIGNING NON-STANDARD ADVERTISING OBJECTS
The author considers it important to carry out a comprehensive analysis of contemporary technologies and techniques used in modern advertising with the goal of studying their influence on pictorial possibilities in designing non-standard advertising objects and determining their effectiveness, role and place in advertising industry. The problem also implies the study of the qualitative level of the graphic and plastic means used in the visualization of the advertising idea to enhance the artistic expressiveness of modern advertising messages, their effectiveness and compliance with the modern society’s demands.