REGIONAL ANALYSIS ANTIHELMINTIC DRUGS
Currently, considerable attention is paid to marketing of pharmaceutical companies, which allows them to quickly and flexibly to the constantly changing environment, depending on the actual situation on the regional pharmaceutical market. Adaptation activities of market participants to the market situation, the impact on the market, as well as timely and flexible response to changing market participants solved through the development of the marketing mix, and product portfolio is the main tool of marketing strategy. Formation of rational assortment of drugs pharmaceutical organizations is a problem complex, requiring sophisticated approach to its solution. Anthelmintic drugs is quite popular pharmacotherapeutic group of consumers. Worm infestation is widespread among both adult and child population. We have studied the actual range of anthelmintic drugs. analyzed the demand for the group, depending on the price and type of dosage forms. Rationally shaped range studied pharmacotherapeutic groups of drugs to quickly and efficiently provide the necessary assistance to