REGION''S EXPORT CAPACITY BUILDING
This paper presents the role of non-resource exports in economic dynamics improving. The analysis of the regions ' exports dynamics of the NWFD for the period of 20132016 showed a significant decline in its volumes practically in all regions of the Federation. Thus, in the Pskov region, the exports decreased by 54.2 %. In these conditions, the immediacy of efficient use and development of the region's export potential is growing. The analysis and systematization of approaches to determine the export potential essence made it possible to distinguish the two components. The first component is the availability of production capacities to produce export goods. The second component is the production of export goods using existing production capacities. The analysis of the exports dynamics in terms of commodity groups made it possible to identify the discrepancy between the two components of the export potential and to justify the strategies for its development.