Television as a tool to control modern social processes: phenomenological aspect of the problem
The paper puts the question about need to form the efficient social factors promoting stabilization of a system of the public relations. The area of social consciousness is considered as one of such factors. In the light of the put problem, the author tells about need to form constructive principles of social outlook at members of society. In the course of the theoretical review of major factors of formation of social outlook, a role the television plays in its change and development is revealed. The publication proves that the television represents one of the main channels of acquisition of the mediated social experience that makes decisive impact on formation of an individual social picture of the world. The author examines prospects of application of television channel of information influence as the tool to optimize cultural and information processes in society. A conclusion is drawn that in the current conditions the field of television broadcasting conceals in itself both essential risks and serious opportunities for implementation of social regulation.