CONTEXT OF INFORMATION DESIGN
The article examines the role of socio-cultural context in the formation and functioning of information design. The author reveals the essential characteristics of info-graphics in the context of modern social reality “requiring” interpretation for consumers. Just the objects of info-graphics come out as a kind of mediators (“epistemic things”). The author concludes that it is achieved due to the use in designing the principles of rationality, simplicity, reliability and topicality in supplying information.