THE PROBLEMS OF REGIONAL FILM SERVICE: MARKETING ASPECT
In each region of any subject of the Russian Federation there is the social and economic infrastructure which organisations have financial support from outside region power structures. Efficiency of use of regional financial assets on maintenance and development of such organisations influences efficiency of functioning of regions as a whole. However, as practice shows, the organisations financed from regional budgets, are poorly adapted for market economy conditions. Functioning in the conditions of the competitive environment, the organisations of this kind essentially concede to the commercial organisations rendering similar services to the population of this region. That is there is a real problem of active adaptation of the organisations making a base social and economic infrastructure of regions. Modern Russia practises market economy which leans against principles of a freedom of enterprise and a choice. But the economy of many enterprises of the country, including film service, is created in the conditions of command system and at present cannot use all positive sides of market economy at the full capacity. In article attempt to reveal a problem of the film service financed from the budget of region is given. According to the author, for successful development of the regional organisations of film service in their structure it is necessary to create highly professional marketing services which will allow them to adapt for conditions of the free market as much as possible.