Sociocultural Transformations in the Context of Information Society
Background: Temporary sociocultural transformations are large-scale interactive changes of a systemic type that have a total character. They directly affect the process of the formation of consciousness, ideological attitudes, norms and principles of life. Results: Turning to the concept of “sociocultural transformation” gives the possibility of a more rational understanding of the changes taking place in society and culture, and competent managerial influence in order to stimulate, inhibit or correct the process as a whole or any of its individual structural elements. Social transformation as an ambivalent process has both a spontaneously developing and purposeful impact on the content and dynamics of the process. Historical experience, concrete examples of modernization changes indicate an optional progressive purposefulness of social transformation. The process of sociocultural transformation is unstable in terms of content and pace of development: the expected qualities can be spontaneously arising, not amenable to forecasting and algorithms. In each particular sphere of culture, transformation takes place in a specific way, has its own rate and extent and, of course, change limits. Conclusion: In contemporary situation, the most acceptable and expedient task is to cultivate conservative-protective intentions related to the strengthening, restoration and development of those cultural foundations that have passed the test of time and retained a huge cultural and creative potential. This task is directly related to countering the unifying transformations of information society, leading to the virtualization of cultural forms and their substitution with semblances, fakes and simulacra. Without such countering, the actual process of continuity and the development of an innovative component is impossible.