THE VECTORS OF ASSOCIATION: THE ANALISYS OF THE PROSPECTS OF DEVELOPMENT
The research is a study of description of vectors of association with a special attention to vectors with the prospect of development. The objective of the work is indicated by the author as an attempt to trace the history of the development of vectors of association with a low degree of stereotyping. The article presents interpretations of the terms “strategy of association”, “vector of association” in the aspect of analysis of language awareness of native speakers. In order to confirm the hypothesis that the vectors, which were identified in the free associative experiment, are evolving, the author takes data from magazines and websites. The conclusion of the research tells that the vectors, which have been indentified 10 years ago, continue to evolve; they are updated in associative experiments and are reflected in today’s media.