NATIONAL AND CULTURAL PECULIARITIES OF THE LOVE CONCEPT IN THE PHRASEOLOGICAL PICTURE OF THE WORLD
The article studies national and cultural features of the LOVE concept as represented in paremiological constructions and set expressions. Actualization and special emphasis on nucleus socio-cultural spaces in the key conceptualized notions in any linguoculture appear to be a topical issue in modern linguoculture studies and cognitive linguistics. The study offers relevant contrastive and comparative analyses of seme component expression as regards the concept under consideration in the pictures of the world within different linguocultural communities. The author provides a completely new speciication of basic vectors to accumulate changes in information-knowledge continuum correlating with the conceptualized notion as the language sign reveals the interaction between its use and mental constructs containing socio-cultural elements. The analysis rests on linguo-cultural and hermeneutic approaches to studying the processes of formation and dynamics of lexical expression of certain components representing the cogitological spheres. It allows the possibility of combining cogitological methods in studying speech and mental processes of socio-cultural information exterioriza-tion and hermeneutic-noematic techniques of implementing particular overtones of sense hierarchy in the course of notion conceptualization.