The problem of formation of positive image for the Eurasian economic union in the west
The article is devoted to analysis of the image of the Eurasian economic union in the Western media and the necessity to develop the Eurasian branding strategy on promoting Eurasian values, which should be the following: in the media more and more to provide information about the activities of the Union, its successes and challenges, to organize the work with the Eurasian youth, to effectively promote the website of the EEU.