Luddites in Modern Cultural Industry. Perm Case
Luddites is a historical term used to describe a type of artisan, lost their guild status, economic independence and position in the course of the industrial revolution. Perm case allows us to apply the term to a situation of mass introduction of cultural industries in the modern city. In modern society, Gallery is a specialized factory for the production of art. It organizes artistic activity of people of art, develops rules for distinguishing art, creates a center of attraction for artists, their agents and producers. Similar functions are performed by modern theaters, museums, book fairs and exhibition centers. The paper presents an analysis of resistance practices that the local branch of the Union of Artists of Russia, some writers and journalists met with the development of the project in the Perm Museum of Modern Art PERMM and support program for cultural industries. Displaying the birth of public skirmishes in the press, the ideology of resistance to cultural invasion. The core of the resistance ideology was the idea of the construction of the local territorial identity, spiritual identity and traditions of the mining civilization storage (Ivanov). This allowed the opposition to present a cosmopolitan conflict, businessmen and the keepers of folk traditions. The reason for the defeat of bearers is a disability to mobilize citizens. Relegating them to the role of spectators, and the power of the initiators of the cultural changes turned them into the crowd of onlookers in no one's own social position. As a result of the defeat of “Perm cultural project” Luddites were able to celebrate a victory (in contrast to their British predecessors), and creative industries were compromised.