APPROPRIATION AND TYPOLOGICAL ANALYSIS OF AMERICAN PAINTERS’ ART OF THE 1980S: ESTHETICS OF MASS CULTURE AND STRATEGIES OF ADVERTISING
In the article the author singles out and examines one of two main directions of American art of the 1980s. The purpose of the work is to show the elements of the influence of the esthetics of mass culture and advertising integrating various practices of the artists, and to emphasize structural changes in creative process, which is formed by advertising strategies. The author suggests investigating the general thematic and structural peculiarities of appropriated advertising strategies in the art of the 1980s, while in the existing studies the creative work of the artists is considered in narrow subject framework.