INTERDISCIPLINARY APPROACH TO THE EDUCATIONAL PROCESS OF THE UNIVERSITY IN THE CONTEXT OF THE FORMATION OF STUDENT MEDIA CULTURE
The article discusses the actual problem of the place of the interdisciplinary approach in the educational process of the university in the context of the formation of students' media culture. The concept of “media culture” has organically entered modern scientific discourse, integrating its lexical and semantic need. It can be viewed from two sides: as a certain historical system of material and intellectual values, their reproduction and functioning in society; as a level of development of a person who, assimilating new knowledge, engages in media creativity, analyzing, evaluating, and perceiving media text [1]. As a promising area of study, media culture is viewed as transmedia storytelling, an important advantage of which, involving the teacher in active interaction with students, to create mixed reality, a polyphonic communication canvas that combines online and offline communications. Based on the above, we can conclude that the use of media culture as an interdisciplinary concept in the educational process of a university allows creating a new format of communication with students on the basis of collaboration, i.e. the multi-subject nature of the conditions for their active participation in the educational process.