THE INFLUENCE OF FRANCHISING ON THE VALUE OF THE COMPANY. THE ASSESSMENT OF THE DEVELOPMENT POTENTIAL OF SMES IN THE TECHNOLOGY OF FRANCHISING IN KRASNOYARSK REGION
Franchising is a promising form of interaction between SMES, both in Russia and in the Krasnoyarsk region. Small business solves the problem of financing during its formative years, and big business gets an opportunity to reduce costs and risk.