PHENOMENON ART NOUVEAU IN THE HISTORY OF ARCHITECTURAL AND DESIGN CONSCIOUSNESS OF THE XX CENTURY
Background. In the history of architecture and artistic culture, Art Nouveau occupies a unique place, today this style attracts the attention of many. However, its place in the evolution of the designing of the 20th century is not yet completely clear: the artistic merits overshadow the aspects of the method and the design value. The article attempts to consider not the formal-stylistic features of Art Nouveau ("modern"), but its place and role in the evolution of project consciousness. Results and conclusions. Ar Nouveau is presented as the pinnacle of the implementation of humanistic aspects in the project culture of the first half of the 20th century. A list of the main advantages of Art Nouveau over modernism in architecture is proposed. An interpretation of the role that Art Nouveau played in the events of the development of architectural design was given and an assumption was made about the renaissance of the most important qualities of this trend in our time.