THE SPECIFICITY OF DISCLOSURE OF THE IMAGE OF A PERSON OF CULTURE IN A YOUTH TV PROGRAM (ON THE EXAMPLE OF THE PROJECT "TODAY YOUTH")
The article examines the experience of creating a youth program “Youth Today” in the form of an interview, the hero of which, among other things, can be a representative of one or another sphere of culture - a young man, the same age as the presenters and the audience. The format of the program is analyzed - a lively, relaxed conversation with a person who, according to the slogan of the project, at his age “lives interestingly and has already succeeded”. The experience of conducting interviews with three such characters - a poet, a writer and an artist of a folklore ensemble, a street artist - is explored. Techniques are revealed that contribute to the disclosure of the image of the hero and the problems of his sphere of culture in a simple, interesting and understandable form for the audience.