ONOMASTIC NOMINATION IN MEDIA SPHERE OF KUBAN
The article analyzes the names of mass media (gemeronyms) in the aspect of functional and pragmatical properties, the making lexemes and ways of derivation of Krasnodar Krai. The linguistic status of gemeronym and their place in onomastic field of Kuban, a concept of the natural and artificial nomination is analyzed. The attention to processes of a transonimization and onimization of appellatives is paid to while creating gemeronyms. Finally the author comes to a conclusion about existence of conditional and real names in functional aspect; it is noted that the identifying (informative) sign of a gemeronym is more demanded by the nominator as it allows focusing on associative perception of the addressee.