SYSTEM-SYNERGETIC CONCEPT OF THE STRATEGIC MANAGEMENT OF THE ENTERPRISES' FOREIGN ECONOMY ACTIVITY
At the beginning of the 21st century new tendencies of the international economic environment transformation, which are characterized by globalization, regionalization and market diversification and high international trade volume, prove that the importance of the foreign trade developing is intensively growing. In the circumstances of the unified integrated market formation the entities of the foreign economic activity have to develop the methodology and toolkit for choosing the most appropriate types in the process of strategic management. The reasons of the ineffectiveness of the enterprises' foreign trade strategy are revealed; it is stated, that in order to solve the goal of formation of the effective foreign trade strategy, an absolutely new management type, based on the strategic approach and synergy of management, is required. Formation of the system model of the strategy balanced management and development of the foreign trade at the level of enterprises was suggested as an instrument of management. The model is based on the system-synergetic approach and includes 8 modules. The main principles of the developed methodology of the strategy formation lead to the fact that at the stages of actualization of the strategy, assessment and control it is offered to operate with the spheres of setting the goals, which are in the balanced scorecard (BSC). The paper justifies the necessity to improve the concept BSC by including into the basic set of the mutually integrated spheres the components "Infrastructure" (transformed from "Tutoring and developing of the personnel") and also "Specific requests, connected with the work abroad" and "Element of the relationships between the intermediaries". The index of the effectiveness of the foreign trade strategy - an integral index of effectiveness of the expected result of the strategy introduction is developed.