FIGURATIVE CONSTITUENTS OF THE LINGUOCULTURAL CONCEPT "LADY" (ASSOCIATIVE EXPERIMENT AMONG RUSSIAN NATIVE SPEAKERS)
The methodological basis of the concept «lady» is presented in the article. Associations that the word «lady» has for Russian native speakers were analysed in order to determine categorical characteristics of the concept reflected in linguistic consciousness. These characteristics were collected while interpreting the results of the associative experiment and serve to reflect the perception of figurative constituents of the above mentioned linguocultural concept by the Russian native speakers.