Value-evaluation principles in film criticism
Film criticism as a special type of media practice, on the one hand, has an impact on the development of film art, on the other, affects the development and strengthening of the cultural status of journalism. Film criticism is an important tool in the search for the semantic and aesthetic meanings of the actively developing film process. Despite the attention from the media discourse researchers, film critics and cinematographers to the essential features of this type of creative activity such categories as value bases and evaluative principles remain insufficiently studied. The purpose of this study is to analyze the value-evaluation principles in film criticism in diachronic and synchronic aspects. The result of the research is the identification of the dominant value principles in film critical texts in different historical periods, justification of the need to follow the evaluation criteria that reveal the degree of artistic consistency of the film production.