Features of the forming moral values of the young engineers in information age
The concept of research is to understand the value world as the basis of scientific knowledge in the information age. In the light of the axiological approach, media culture is considered to be a translator of value settings, due to the general availability of information. Information can act as one of the factors of social development and ensure the formation of social relationships, culture, communication, radically change the content of human activity. The article focuses on the study of the genesis of the concept of “value” based on the usage of cultural and historical approaches, which contributes to the understanding of the specifics of the existence of a person (society) at the period of specific historical era. Media communication and information have been analysed at the terms of dialectic. It is shown that traditional mass media influenced the trends of formation of the information society, despite the globalization of the information culture, have lost their monopoly on the formation of public opinion, in the information society of the XXI century. Platforms of social networks have created artificial information environment. The paper attempts to identify historical factors that influenced the formation of value orientations in the information and digital age; to understand the reasons that influenced the transformation of values; to trace the stages of development and formation of a new, information culture, to identify its specificity; to analyse the processes of creating a new type of world view in the information society under the influence of the information culture; to build a scientific picture of the value orientation system; to identify the characteristic features and characteristics inherent in generations “Z” and “Alpha,” to understand the processes of forming value orientations in the realities of today in the younger generation; to identify the role of values in the formation of a full personality; to identify prospects for further development of the information society.The following characteristics of media culture are revealed: accessibility of information, openness, visualization, inclusiveness, blurring of boundaries between the virtual and real world, forming the world of value orientations of the modern generation, for which an important aspect of perception of the world and social phenomena is the information environment.It has been proved that the purpose of modern education is to form a new type of personality as an information culture carrier, to create conditions for revealing the intellectual and creative potential of a person, to develop cognitive abilities, creativity, various manifestations of spirituality.