Marketing analysis of oral antiviral drugs used for prevention and treatment of influenza
Acute respiratory viral infections (ARVI) are the most common diseases confronted in ambulatory practice within all age groups. Among acute respiratory infections main attention is paid to influenza. The article presents research of main tendencies in the market of antiviral drugs used for prevention and treatment of influenza (according to indications in the leaflet) during the last 5 years. The analyzed parameters include product range, as well as sales performance by value and by volume for drugs of the researched group that are present on the market in oral pharmaceutical form.