FORMATION OF PUBLIC OPINION THROUGH POLITICAL ADVERTISING
The article is devoted to the study of the mechanisms of formation of public opinion with the help of political advertising. Today, the advertising backdrop has tremendous power to change the political system of an entire country. The choice in favor of this or that politician will ultimately determine the path of the political development of the country and the policy itself, which, as you know, concerns our daily life. If we consider it in a broad sociological context, then any advertising is a system of methods of psychological influence on mass audiences, groups of people with the aim of controlling and imposing their political behavior, aimed at changing or strengthening certain political beliefs.