STRATEGIC ALLIANCE AS A FORM OF INTEGRATION UNIONS IN LIGHT INDUSTRY
The purpose of the study presented in this article was the analysis of integration associations in the form of a strategic alliance in the light industry and proposals for the method of selecting strategic partners for it. The study used comparative economic and statistical methods of analysis, the method of analysis of hierarchies. As a result, the concept of strategic alliance as a form of integration association is clarified, the analysis of economic indicators of the enterprises of the industry is carried out, the factors affecting the investment attractiveness of light industry are revealed, recommendations for the creation and effective development of strategic alliances in light industry are offered. The scope of application of the results presented in the study extends to the activities of domestic enterprises of light industry, but taking into account the rather universal mechanism for choosing a partner of the alliance in the adaptation can be used in other industries and fields of activity. Integration of enterprises of the industry will allow to accumulate the available technological capabilities of enterprises, thereby giving them the opportunity to reach a new level, and will certainly have a positive impact on the increase in the volume, quality and range of textile, clothing and leather and footwear products.