Specificity of work of the press service in the sphere of public health (on the example of the Ministry of health of Chelyabinsk region)
The article describes the specifics of PR-structures in the public sphere, in particular, in the health care system. The material of the study was the experience of PR-activities of the Ministry of health of the Chelyabinsk region to maintain a positive image and reputation of the organization, to attract the population to social actions and the formation of a healthy lifestyle. The author draws conclusions about the peculiarities of PR-service functioning in state institutions.