Cultural Factor in Theory and Practice of Territorial Marketing
The article generalizes some experiences of some the most indicative programmes of territorial marketing carried out in Russia. The author makes a conclusion about the existence of three conceptual approaches in planning of similar programmes: culturological, developer and marketing. Thus, all successful projects of territorial marketing are based on culture factors - the use the historical cultural artifacts which are present in given territory, create art-clusters, actively use works of art where the theme of the given city or region is included.