Corporate Press as an Instrument of Marketing: the Main Issues of Corporate Mass Media Publication
Studying of corporate mass media, their content and particularities of their design and making-up is of interest, since the need in such quality editions from technical as well as communicational point of view, grows nowadays. More and more companies make a decision to issue their own edition without any idea about the technologies of mass media production and features of the corporate press. This article comprises the answers on the following questions: there was given a definition of the notion “corporate means of information”; there was considered types of corporate mass media; there were described the types of corporate newspapers and magazines; there was analyzed the volume of works for the creation of corporate mass media; there was considered the structure of corporate edition. The indicated materials can be used in practical and scientific activity of journalists working with corporate editions, by public relations and PR specialists and also by the managers of companies issuing or planning to issue their own corporate editions. The data stated in the paper will allow them to calculate the cost of their own corporate mass media and get an insight into the stages of work on its creation.