Learning Strategy and Nactics of Teaching TV Advertising Development in Terms of Regional Media Market
The article describes monitoring of subjects of regional media market that describes main consumers and developers of TV advertising. Also it reviews ways of business relationship between TV advertising developers and broadcasting channels. Further it gives characteristics to main advertising products of local TV that mainly consists of live-action commercials; informational reports, aimed to create a positive image of client; corporate films; slide-shows and video advertisements. It leads to a conclusion that serves as a base to formulate a learning strategy of TV advertising creation; its main idea is to provide students with step-by-step development of professional skills necessary for creation of TV advertisements (formulating requirements specifications, writing the script, working with sound, mounting the video).