Cultural accents of the economy in the context of modernity
The article analyzes the relationship between economy and culture, notes the conditionality of economic processes by the cultural attitudes of the people involved in it. It is substantiated that current trends are associated with a reduced understanding of the functional aspect of economic activity. The point of view is argued, according to which it is possible to overcome the existing contradictions in line with the collectivist and combined approaches to the economic sphere. The question is raised about the need to change the ideological foundations of economic activity in the context of the actualization of challenges associated with the deformation of economic values in modern society. According to the author, the creation of prerequisites for overcoming extreme individualism and the development of constructive collective values in society is seen as not only an important, but generally solvable task. It is necessary, on the one hand, to reduce the targeted impact on culture, which aggravates the situation, on the other hand, to form the prerequisites for substantiating alternative, widely implanted values in the sociocultural environment.