Humanistic identity as an identification manifestation form and as a facade and cover of the new egoism
Identity is regarded in the article from historical point of view and as a special type of discourse. Contemporary identity needs constant or episodical reflection, justification, confirmation and renewal. In this process, as the conditions of life are changing, identity, which is often constructed with a lot of difficulties, disintegrates, and all the work has to be started again. Analyzing identity as a discourse whose purpose is to conceal modern egoism the author shows that the sources of the latter are placed in the controversial existence of liberal-democratic institutions. The characteristics of contemporary sociality and the possibility of entering new identity have been discussed.