ROLE OF CREATIVITY IN FORMATION OF THE ART PERSONALITY
In the presented article, the author argues on such concepts as «creativity» and «creative activity» and quotes famous scientists. Is also defined the concept that creativity – is the desire of the artistic individual to self-expression. Speaking about the structure of the creative process, the author pointed out the factors that influence the activation of creative abilities of students in the process of design activity. There are several factors: psychological, pedagogical, didactic. Finally, the emphasis is on the fact that self-expression in art – is the need of the individual, and needs related to the category of the aesthetic.