LITERARY GUIDE AS A FACTOR OF FORMATION OF MODERN LITERARY REPUTATION
This article is devoted to a research of a phenomenon of the modern literary guide as factor of formation of literary reputation. The research is conducted on material of three samples of the called genre: “Surprising adventures of fish pilot” by G. Yuzefovich, “Circular detours on the beggar's guts” by L. Danilkin, “Heart name-day. Talk with the Russian literature” by Z. Prilepin. The main method of work is the concept analysis. We recognize a hypothesis that in formation of literary reputation an important role is played by a “reputation formula” - the steady, capacious, laconic definition appearing as a result of judgment of vital and creative strategy of the author by professional reader's community. As a result of the analysis we allocated group of “high” reputation formulas, as a rule, involving cultural codes of national classics and the Silver age (the writer is comprehended as the prophet, the herald of the truth, the reality interpreter, and a chaos garmonizator). The “low” indentification sending to the commercialized present time (“nomenclature”, “star”, “brand” etc.) are opposed to them. The group of identification formulas which can be defined as “ambivalent” is of particular interest. They can be interpreted both in high, and in a low key depending on a position of the recipient. Results of the research can be used as when developing a number of high school courses of a humanitarian cycle (“Reading Sociology of reading”, “Criticism history”, “History of Russian literature of the XX-XXI centuries”), and at development of individual reader's trajectories.