DISCOURSE ANALYSIS FOR DEFINING TRANSLATION STRATEGIES AND TRANSLATION QUALITY
The starting point of the paper is the dual understanding of discourse as a textual entity and as a set of texts united by a certain criterion. The author utilizes discourse analysis as a tool for translation and for linguistic research. Discourse analysis allows the translator to step out of the text frame and to look at its connections with other texts. The author claims that it is not text but discourse that is translated. The text itself is an element found at the intersection of other texts connected to the given one. The concept of discourse incorporates the array of all kinds of knowledge about social, hiscoric and cultural background of the original text, and that includes body language, facial expressions, photos, theater, cinema, advertisement, fine art, architecture, music, ballet,opera, etc. The concept of intertext is used to explain how discourse influences the understanding of the text. In linguistics, discourse analysis can also be a helpful tool for the translator. The author focuses on the use of “key words” in various discourses, semantic differentiation of synonyms and lexicographical description of words.