Factors Influencing the Development of Russian Social Networks (Case of the Volgograd region)
The paper analyzes the factors influencing the development of Russian social networks. The author offers a model of social structure of networks, including three clusters (Russian networks, western networks, and blogs). Stereotypic representations and actual results of the study of the factors influencing the development of social networks are described and compared. The author concludes that it's a combination of factors that influences the development of Russian networks. The participants of western networks are united by the possibility of keeping foreign contacts, while bloggers use it as a public media resource.