GEOGRAPHICAL STUDY OF THE ROLE OF COASTAL AREAS IN THE STRUCTURE INFORMATIONAL IMAGE OF CRIMEA
In today's society in which information acts as a resource for socio-economic development, assessment of the role of coastal territories in the economy of the region it is important to consider their image characteristics and place in the structure of the image of the whole region (country). Therefore, the aim of this article was the geographical study of the role of coastal areas of the Crimea in the structure of the information image, as well as the elucidation of the transformation of this structure in the new geopolitical and geo-economic conditions. To identify structure of a media image of the Crimea was chosen the method based on the combination of content analysis of media, use of GIS, cartographic methods, and public opinion polls. A content analysis of leading mass media of the world have shown that modern information field of the Crimea is in the field of confrontation between the two information centers: Russian and Ukrainian, so identifying the structure information of the image of the Crimea was carried out by studying the news programs of leading TV channels of the Russian Federation («Russia 1» and NTV) and Ukraine («inter» and «1+1»). As the time interval was selected 2009-2016 This time period was divided into two periods: 2009-2013 and 2014-2016. Because after the events of «Crimean spring» and the subsequent joining of Crimea to Russia in 2014, there has been a sharp transformation of the information field of the region. The structure of modern information image of the Crimea is polynuclear, in a spatial sense, it polarized three or four centers are concentrated more than half of news reports about the Peninsula, and much of the regions are on the periphery or in the «information shadow». The coastal areas of the Crimea occupy a Central position in the structure of its image. They form the key image characteristics that are the geographical basis of tourist-recreational, military-political and economic images. These areas are strategically important for socio-economic development of Crimea. Therefore, the subjects of public administration, regional and national media in building the information policy it is important to consider the identified PR-geographical features of the Crimean Federal district. This thesis actualized the fact that the image of the Crimea is experiencing a transformation under the influence of the information war between Russia and Ukraine. Information confrontation is always accompanied by a change of signs of the context-profile events and gives dynamism to the image, can radically change the attitude to the Crimea with the international community, politicians, tourists, investors. Therefore, one important task for the regional and Federal authorities is the formation and consolidation of a positive image characteristics of the geographical core of the image of the Crimea, to build the information policy, able to withstand the destructive flow of information about the Crimea from the Ukrainian and Western media.