ASSESSMENT OF ENTERPRISE EXPORT POTENTIAL EFFICIENCY
The paper reveals the essence of methodological approach to the aggregate, systematic assessment of export potential of an enterprise depending on the directions of export efficiency increase. The author's proposed approach to export efficiency assessment takes into account: structural components of efficiency formation; stages of intra and foreign economic activities at which one or another component of costs and results of the export transaction is formed; factors and subjects of the foreign economic activity which have a significant impact on the efficiency of export operations; methodology and methodology for assessing each level and element of this complex multidimensional phenomenon. It substantiates detailed on the stages of formation and realization of export potential of the enterprise. The measures to manage the efficiency of formation and implementation of the export potential of the enterprise aimed at increasing the volume of exports of the enterprise have been proposed.