Problem of culture identity preservation in terms of globalization
It is analyzed the problem of national and cultural identity preservation in terms of globalization. It is considered the process of globalization in China and India that tend to take the leading positions in the sphere of economics but to preserve its cultural identity and contrast the westernization of mass culture values. The author criticizes the conception of multicultural identity, shows that the process of globalization causes the demand not to achieve value integrity but to preserve their own cultural values.