Perspective communication technologies of regional authorities and society
The formation of an effective and constructive communication system between the authorities of all levels and society in modern conditions of a dynamically changing social environment involves bringing presently communicative practices to the level of social technologies. The article substantiates the necessity to establish a constructive dialogue between the regional authorities and society in the context of growing social tension and the crisis of public confidence in political institutions. According to the authors, this should be facilitated by the use of a number of social technologies aimed at maintaining a full-fledged continuous discourse between the participants of the communicative field, as part of regional authorities and representatives of civil society. The proposed range of communication technologies is aimed at regular di-agnostics of the state of communication participants, support of civil initiatives, including crowdsourcing projects and active use of virtual communication space. In addition, the authors analyze the possible risks, the occurrence of which may prevent the creation of an effective system of communication between the government and society. As the most significant risks, leveling the effectiveness of the state-social dialogue, the probability of formalization of the technologies used, inconsistency of values and priorities of the communications participants, social passivity, lack of intellectual and material resources. The article offers certain recommendations to minimize the impact of these risks.