Features of formation of adaptive competitive strategies of hotel enterprises with the crisis component
Unstable market conditions due to the sharp collapse of the national currency, a significant loss from the action of the US and EU sanctions against Russia, unstable operating environment adversely affect the activities of hotel companies, forcing them to adapt to the difficult crisis conditions. The author reveals peculiarities of adaptation of competitive strategy for enterprises hospitality industry and offers based on the formation of adaptive competitive strategy to manage the competitive advantages of the hotel enterprises, taking into account the differences in performance of hotel companies made before the crisis.