Presentation Discourse in Diachronic Text
The article features common ways of presentation discourse functioning in medieval French literary texts. Chretiens de Troyes' texts are under study as the most representative works of the period. The findings reveal functional and pragmatic features of the opening as the principal structural component in the poet's works. What is of particular importance is the description of the semantics of the opening sentence and its pragmatic role in the literary communication of the period under study. The latest achievements in marketing linguistics regards the opening sentence as a promoting text in the compositional structure of the main text body.