CORPORATE CULTURE AS A FACTOROF CORPORATE EDITION’S DEVELOPMENT BY THE EXAMPLE OF THE REBRANDING OF ‘ARCHIVE SERVICE’, THE NEWSPAPER OF THE UNITED STATE ARCHIVE OF THE CHELYABINSK REGION
The growing role of archives in modern society requires their continuous improvement. Development of corporate culture has the potential to become an additional resource for this process. In case of signi cant changes in corporate culture that may occur under the in uence of various factors, all of the elements of the culture also require modernization according to new challenges. That is when their rebranding takes place. In the current article we have analyzed transformations that had been taking place in the rst twenty years of the XXI century in the corporate culture of the United State Archive of the Chelyabinsk Region, and their impact on the format of this publication by the example of the rebranding of the newspaper ‘Archive Service’.