AUGMENTED REALITY APPS AS AN ACCESSORY FACTOR OF RECREATIVE JOURNALISM
The article discusses the features of digital journalism, specialized applications for smartphones and tablets, which allow users to actively participate in the news creation, to discuss issues and problems that arise in recreative journalism. The article investigates the latest technologies of building applications and media texts recreative orientation, used by journalists and the audience for the transmission of related information. In the article for the first time characterized the role of augmented reality applications in the formation of social dialogue, which is aimed at deepening mutual understanding between journalists and readers and implementing recreational communicative functions of journalism. This article discusses the factors of successful functioning of these applications. The study will help a number of scientists to contribute to the development of innovative technologies.