IMPROVING MARKETING MANAGEMENT IN THE ENTERPRISE
The article presents an analysis of the existing marketing system in the enterprise and proposes measures to improve it. Marketing research allows you to understand how a company should organize the marketing of its products, how to carry out a campaign to promote new services to markets, build an advertising strategy; Determine which products sold to which consumer and in which location will yield the greatest return. The division of marketing activities for external and internal marketing allows to study its peculiarities in more detail and in depth, to identify existing shortcomings in order to eliminate them, and therefore to increase efficiency of the organization as a whole.