"SEVASTOPOLSKAYA GAZETA" AS A TYPE OF MASS PUBLICATION: STRUCTURE, MAIN DEVELOPMENT TRENDS
In an epoch of rapid development of audiovisual and electronic media of print media is gradually losing its position in the global information market. The progress of computer technology, accelerating the transmission of data, the development of telecommunications systems, including satellite, promote more widespread television and the Internet. Cheaper hardware needed to provide timely information that makes these means of communication available to a growing number of users and thus reduces the number of people who prefer print media. The newspaper has changed, showing the flexibility and ability to adapt to the new situation. By providing television and radio the right to report current news, the newspaper focused on commenting on them, in the primary analysis of situations and problems, the prediction of their development.In connection with this trend it is worth noting that the regional editions have always been and will be preferable to any federal media. Readers want to know, first of all, about themselves. Increased regionalization of the information space can be seen in the dynamics of the subscription runs past decades. Back in early 1993, the circulation of the central media exceeds the total circulation of the local press, then, since 1995, the share of regional newspapers began to increase. Strengthening the position of local media in the information market, strengthening their influence on social relations due to a number of factors - political, economic, socio-cultural, ideological.Crimean information space has its own characteristics, they are due to the geographical location of the Republic and the political situation prevailing in the ARC. Geopolitics significantly affect the nature of the materials published in the regional editions of the peninsula. In the analysis of the local media should be considered as a typological and individual features of the edition.