TO QUESTION OF HIGHER SCHOOL TEACHER COMPETITIVENESS ESSENCE IN MODERN CONDITIONS
The fundamentally changed economic position in conditions of the knowledge economy and digitalization spread determines the personal qualities of a person and his level of education as the driving force of the economy. In market conditions, the role of professional competitiveness increases, requiring constant work and improvement in any branches of social and economic activity. Higher education is also viewed through the prism of competitiveness, which determines the reproduction of competitive human capital, including the teaching staff and educational organizations in the cycles of competitiveness. The author reveals the features of the higher schoolteacher's competitiveness in modern conditions. The emphasis is stressed on the balance of the teacher's personal position and the position of the educational organization in the development of the higher schoolteacher's competitiveness. The structure of a higher schoolteacher's competitiveness is presented by the author in terms of self-, soft -, and hard-competencies. The article is the basis for further research in the field of competitiveness, development of diagnostic tools for its evaluation.