Precedent and Language Game in Titles of Russian "Yellow" Press
This article is devoted to the study of the specifics “yellow” press the beginning of the XXI century. Analyzingfunctional features of the headline, structure, the basic types. A linguistic analysis of the Russian “yellow” press for 2009-2011 was conducted (“Life”, “Express Gazeta”, “Yellow” newspaper, “Komsomolskaya Pravda”, “AIDS-info”, “Sobesednik”, etc.), identified various models of the “yellow” press headlines and the ways to attract the reader’s attention.