THE COMPARATIVE ANALYSIS OF PERCEPTIONS THAT X, Y, Z GENERATIONS OF WOMEN HAVE ON THE DIGITAL WORLD
The article presents the results of an empirical study conducted in Saint Petersburg, Russia. The research aimed at investigation into the features of perceptions women of different generations have on the digital world. The authors revealed the positive attitude of women towards the penetration of digital technologies into all spheres of life; suggested the most relevant electronic services for different age groups; worked out promising areas for further research on digital female users.