Personality strength as the condition of entrepreneurs'' competitiveness
The article substantiates the importance and significance of personal-professional features of entrepreneurs - personality strength as the constituent of personal component of their competitiveness. The semantic content of the notion "strong personality" is revealed. It is shown that in psychological studies of personality and activity of entrepreneurs insufficient attention is paid to the strength of personality and its influence on the success of entrepreneurial activity. Psychological characteristics of the entrepreneur as a strong personality are presented. The psychological content of its principal components: strength of mind, will power and volitional qualities, self-efficiency and successfulness and etc., is revealed. The connection of personality strength of the entrepreneur with his/her leadership features is described. It is shown that the personality strength has both nature-conditioned psychological components and features, which may be successfully developed with the help of psychological methods and technologies. From the practical point of view, the issue in relation to the impact of manifestations of the lack of personality strength among entrepreneurs is very important. If the entrepreneur doesn't possess necessary personality strength for his/her activity, he/she will avoid everything that causes an increased mental tension, conditions the necessity of volitional efforts, requires confrontation and overcoming. It leads to the decrease of the entrepreneur's competitiveness. There are psychological technologies of development of volitional features, self-efficiency, nervous force. The search for individual purpose will strengthen spiritual component. All this by all means will increase the level of personality strength, and consequently, the competitiveness of entrepreneurs.