COMPARATIVE APPROACH TO EVALUATING AN ENTERPRISE'S INNOVATIVENESS
This article presents an analysis of the problem of classifying enterprises according to the level of innovativeness in the context of changing technological patterns, aging staff, new requirements at the state level for economic entities, and also taking into account the socio-psychological context of the introduction of innovations in society that leans towards the values of stability. In this study, we use a comparative approach, an expert method and an organizational culture diagnostic method. Based on the analysis of domestic and foreign literature, the main dimensions that characterize the innovativeness of the enterprise are identified. It is shown that the management of problem companies tends to overes-timate the level of technological and managerial innovation (in comparison with the estimates given by experts), while managers' assessments of organizational culture differ significantly from those made by the personnel. On the contrary, in innovative companies, the closeness of management, expert and personnel assessments is observed, with some lagging behind in management innovation assessments made by the managers. The fundamental role of a set of manag ment measures and the current requirements of the organizational culture of the enterprise as a driver of the innovativeness of the organization as a whole is emphasized.