CONTEMPORARY CONCEPT OF THE CORPORATE SOCIAL RESPONSIBILITY: THE SPECIAL FEATURE OF ITS REALIZATION IN RUSSIA
Today the theme of corporate social responsibility becomes that ever more claimed in the business association. The realization of social responsibility is possible if and only if it simply it is not proclaimed, but enters into the organization of management as motivational and strategic factor as the means of the achievement of success and the criterion of evaluation of business. The basic reasons, which impel companies to pay special attention to questions of social responsibility, are: • globalization and the connected with it aggravation of competition; • the growing sizes and the influence of companies; o strengthening the mechanisms of government control; • «war for the talent» - the competition of companies for the personnel; • an increase in the civil activity; • the increasing role of intangible assets (reputation and brands). It goes without saying, the new pulse to the reconsideration of the responsibility of the business before the society the crises also 2008 of years 2014 gave, after causing the need for the search for the more effective mechanisms of control of risks, including by social both ecoloand after posing problems in the integration of principles KSO in the practical activity not only of important companies. Social responsibility is - the responsibility of organization for the action of its solutions and activity on the society and the environment through the transparent and ethical behavior, which: • it contributes to steady development, including health and welfare of the society; • the expectations of interested parties are considered; • it corresponds to the legislation used and will be coordinated with the international standards of behavior.