Strategies and tactics of speech influence in social advertising discourse
Strategies and tactics of speech influence in social advertising discourse The article describes the strategies and speech tactics that are used by the addresser of a social advertising slogan to influence the addressee. It has been established that the main and auxiliary strategies are used to enhance the perlocutive effect. The main strategies are those that are directly related to the impact on the addressee, on his picture of the world, and behavior. The auxiliary strategies provide conditions for the effective perception and memorization of the slogan.