New visual culture in the media space
In the modern world visuality becomes a form-building base in culture. First of all, it is connected with the development of the Internet, the emergence of social networks and the spread of technology in the field of photography. Without a visual component we no longer see news stories, advertising, and communication in social networks. Digitalization of visual media content allows users to easily exchange cultural products through new communication media. A new visual culture is a phenomenon that reflects the transformation of the state of the visual in the first two decades of the 21st century under the influence of the breakthrough of new technologies in the fields of art practices and in connection with the appearance of the phenomenon of «new sensuality».