Fundamentals of management programs OF THE sports school head
The political and socio-economic changes in Russia stimulated the development of the physical culture and sports services sphere. The reality of today is that sports organizations have to make money in business activities because of the budget funding are not enough for the full operation. The motive of making money has become part of the sports organizations; there was an organic necessity in continuous education of the marketing and HR managers. Research objective – improvement of technology of marketing and human resources management in the physical culture and sports organizations of the Russian Federation. The conducted researches allowed creating the programs for increasing of the level of the Russian Federation sports schools executives’ professional readiness in new economic conditions.