ACTUALIZATION OF THE DEVELOPMENT OF METHODOLOGY AND STRATEGIC ARCHITECTURE OF MARKETING MANAGEMENT OF INDUSTRY IN THE CONTEXT OF DIGITALIZATION
The purpose of the study is to focus attention on the need for in-depth scientific research of industrial marketing management under conditions of digitalization, the development of appropriate methodology, due to the high relevance of this scientific direction in terms of manifested complex of problems and updated challenges for the industrial production sector. Methodological basis . Practical verification of both the developed methodology and the strategic architecture of industrial marketing management is necessary. The article is aimed at updating the above-mentioned issues, formulating a comprehensive research task and singling out the sub-tasks to be solved, the methods to be involved and the course of forthcoming research work. The study used methods of data collection and comparison, analysis, synthesis and graphical interpretation of the information obtained, which ensured the validity of the conclusions. Research result. As the main scientific results, the projected scientific novelty and practical results associated with the development and implementation of a single adaptive algorithm for marketing management of industry, justification of the strategic architecture of marketing management of industry on the basis of a long planning horizon with compliance with economic efficiency, environmental parameters, solving social problems are formulated. The prospects of the research are the development of a single key algorithm for marketing management of industry with a justification of the prospective bases of marketing management.