CRISIS OF SOCIOCULTURAL IDENTITY OF A PERSONALITY AS A CONSEQUENCE OF A SOCIOCULTURAL DISINTEGRATION OF A SOCIETY: THE SOCIAL AND PHILOSOPHICAL ANALYSIS
It reveals the crisis of socio-cultural identity of the personality as a result of social and cultural disintegration of society, resulting in a pathological state of society characterized by disorder between culture and social relations, and cultural collapse of he universal principles of social reproduction; substantiates the nature and importance of general management, covering the whole society, which is called societal, the ways and directions of social and cultural reproduction of society, which is a contradictory unity of sociocultural differentiation and integration of sociocultural trends out of the crisis, generating destructive trends in sociocultural system which threaten to increase and preserve its integrity. It is noted that the crisis of sociocultural identity of the personality as a result of social and cultural disintegration of society is a growing incompatibility ambivalence processes of socialization and individualization of inculturation in the formation of man. The irony in the mind, emotions and human behavior reproduces social and cultural isolation and fragmentation of society. A person can become a creator of social and cultural cohesion, provided the exercise of its formation and development as a holistic process of socio-cultural and creative social and cultural interpenetration, which involves not only the adaptation and assimilation of social roles, norms and values, but also their creativity. Substantiated that social and cultural integration of modern Ukrainian society is not possible without awareness of his own problems, without analysis of the events and processes that occur. In this regard, public relations play a key role in implementing such tasks as learning and the formation of public opinion, to focus public attention on the problems, analysis of specific situations. Public relations are the main instrument by which the set adequately semantic, institutional identity and role of modern Ukrainian society. The analysis that the crisis of modern society destructive trends in socio-cultural system increase and threaten the preservation of its integrity: 1) in violation of the unity of the differentiated and integrated processes, 2) the predominance of internal interactions and relationships of the components of the sociocultural system external. Ukrainian society as a socio-cultural system can maintain its unity, if we can stop the alienation of the personality from the social systems and cultures. The integrity of the sociocultural system is possible if the needs and requirements of its operation and development do not cancel and do not ignore the needs of the personality, the interests of social and cultural requirements, but rather to provide them, which can be achieved only if the interpenetration of social and cultural system. The socio-cultural integration, thus understood as a role integration measure is determined by the depth and fullness of the interpenetration of the social system and the personality.It is concluded that the level of interpenetration of cultural and personal components creates an intermediate that does not belong completely to personality or culture the world meanings- entities (values, roles). Communicative interpenetration creates a "particle" culture of personality and personality in culture. The interpenetration of these subsystems is a transformational process in which social values adopted in this culture are transformed into personal meaning and social significance are the full embodiment of the culture of personal meanings.