APPLICATION FEATURES OF THE PROJECT ACTIVITY METHOD IN THE EDUCATION OF MEDIA STUDENTS
The article describes and analyzes the project method in the field of media education, which contributes to the development of professional, personal and social competencies of students in media areas. This determines the relevance of this work: to study the project activities not only as a way to acquire knowledge and skills, but also as a method of developing competencies. This paper considers the concepts of "project", "project activity", "project method", "media education", analyzes the results of research in the field of media. A comparative analysis of the terms “journalist” and “media professional” was carried out, and their features and specificity of activities in the media environment were described. The materials of this article can be reflected in the development of educational programs for media areas with the introduction of project activities into the educational process to improve the media competencies of students.