MEMES AS AN ACTUAL MEANS OF INTERNET COMMUNICATION
The article deals with Internet memes that function on the Internet and are used as an actual means of communication. Internet memes are considered as precedent phenomena of media text, mass-oriented and having a standardized form, with high reproducibility and speed of distribution on the Internet. Memes reflect cultural and stereotypical modern phenomena, and their understanding and interpretation are largely determined by the addressee's background knowledge. Communication through memes has its own positive and negative sides and does not replace traditional speech communication.