THE FACTORS OF COMPETITIVENESS OF TOURIST FIRMS AND THE INDICATORS OF THE EFFICIENCY OF THEIR FUNCTIONING
The article presents an analysis of the factors hampering the development of tourism services in the modern Russian economy, analyzes the content of competitive strategies and the specific features of their use by travel companies, and defines tools for the formation of competitive advantages. Particular attention is paid to the problem of forming methodological approaches. This paper evaluates the effectiveness of the functioning of a separate travel company and the tourism industry as a whole, taking into account the multiplier effect.