THE PROBLEM OF PROFESSION EDUCATION OF PUBLIC RELATIONS (PR) SPECIALISTS
This paper covers issues related to the professional training of public relations specialists, as well as the main range of tasks that they have to face in their professional activities and work. Due to the fact that communication channels are constantly being transformed with the advent of new technologies, PR specialists should be ready to constantly improve and develop new ways of interacting with their target audience. Special attention is paid to such aspects as «white» and «black» PR, as well as the moral formation of the PR person in course of the learning process.