FEATURES OF CRISIS MANAGEMENT UNDER PRESENT CONDITIONS
The article focuses on the crisis management principles in modern environment. Theoretical studies of the Russian and foreign scientists have been generalized, which allowed to formulate currently acceptable concepts: a crisis and its causes, perception of the crisis, concepts of crisis management and appropriate strategies. There have been shown the consequences of implementing the main crisis management tasks subject to using the tools of crisis management. The principles of crisis management (early diagnostics, urgent response, adequacy of response, complete realization of internal capabilities) have been considered. It has been stated that crisis management can lead to the following opposite results: preservation and updating of the control object, destruction of the object and utilization of its parts. The modern classification of types of crisis management and the dependence of their application on the crisis stage have been presented. The main focus of crisis management is given to the reduction of negative effects of the crisis, including the subsequent use of the system parts, using which in other systems will have the greatest effect. The types of crisis management, their features, strengths and weaknesses have been analyzed. The most preferred type of crisis management has been determined and a model of crisis management has been proposed. In terms of this model, the complete cycle of crisis management has been considered, starting from the crisis phenomena diagnostics and ending with implementation of anti-crisis measures. The study was conducted using the methods of forecasting, modeling, factor analysis of the internal and external environment of the enterprise, express diagnostics of the financial and economic state, expert assessments. There has been proposed a set of measures of financial recovery of the enterprise with anticipating crisis management.