DIGITAL GLOBALIZATION IN THE CONTEXT OF DIGITAL ECONOMY AND DIGITAL TECHNOLOGIES DEVELOPMENT
Aim. Analysis of the phenomenon of digital globalization as a new phase in the development of the global world determined by the evolution of digital technologies and the emergence of digital economy. Methodology. The article accentuates and analyzes prerequisites and main aspects of digital globalization, including the achievements of the fourth industrial revolution, artificial intelligence technologies, global data and information flows, digital platforms and e-commerce. The following research methods were used: dialectical, prognostic and comparative, which allowed to form a full view of modern globalization, its problems and prospects. Results. Globalization in the 21st century has got a digital character by increasing data flows. Digital globalization entails changes in the structure of business making, the status of its participants, and the trans-border expansion of economic relations and communications. Research implications. The article contains a hypothesis about the changing character of present globalization. While financial flows and traditional trade in goods at a global level are reducing due to COVID-19 pandemic, global economic ties in the digital format are significantly expanding.