DIDACTIC PRINCIPLES OF THE INFORMATION FIELD USE IN CROSS CULTURAL INTERACTION
The article discusses the current state of cross-cultural interaction as a multi-dimensional, constant and everyday phenomenon in which a person is exposed to external socio-cultural, economic and other factors in the process of communication and information exchange aimed to build a trajectory of cooperation and co-existence. The conceptual diversification between the cross-cultural and intercultural interaction is presented along with different views on the phenomenon under study. The properties of the information field, relied on personal, situational, social and psychological factors and pragmatic criteria and on the context of the interaction are described. The definition of the information field in the aspect of cross-cultural interaction is offered. Didactic principles, features and benefits of the use of the information field, based on the general principles of didactics and identified in the theoretical analysis and experimental research are surveyed.