Corporate newspaper as an instrument of personnel development
Intra-corporation communication instruments can be different, and their choice is totally dependent on a company’s specific features and a particular situation. The corporate newspaper has become one of the instruments of the company’s personnel development, means of its organizational culture improvement and creation of the company’s full-scale image. The corporate edition allows organizing information flows within the company, raising personnel awareness and consequently its professional development. The article discusses the advantages of the corporate newspaper as a communication instrument and the personnel development, formulates its objectives and functions, presents the principles of the corporate edition. The corporate newspaper together with the training programs seriously assists the process of each employee awareness and development. The provisions of the article are illustrated by a definite example, namely, by "Bashkir oil" corporate newspaper. Its content and information policy are analyzed.