POPULARIZING ANIMAL PROTECTION IN MEDIA
The purpose of the study is to form the attitude of society towards such a thematic area in the media as animal protection. The article focuses on the analysis of a random sample of materials from various Russian Internet media. The history of the development of animal protection in Russia is described. The key methods of influencing the audience in publications written on the topic of animal protection are highlighted. The proposed article fills the gap in publications of a similar thematic focus - this is the scientific novelty of this work. The relevance of the topic is expressed in the urgent need to study the influence of the media on the problem of violence against animals. As a result of the study, it was concluded that it is important to represent the phenomenon of animal protection in the media - publications have a significant impact on people’s awareness and their attitude towards violence against animals, forcing them to sympathize and empathize. The media also help promote animal welfare organizations and shelters.