FORMATION OF AN EFFECTIVE MANAGEMENT SYSTEM FOR MOTIVATING AND STIMULATING THE WORK OF COMMERCIAL COMPANY PERSONNEL
Objective: to analyze the formation of an effective motivation management system and stimulation of the work of the commercial company's personnel. Discussion: the article is devoted to the study of the factors of effective use of personnel of commercial companies in the Krasnodar region. Based on the analysis of the essence of "motivation" and "stimulation" of the personnel of the commercial companies from the standpoint of the systemic-functional approach to the study defined the functions of a control system of motivation and stimulation of personnel of a commercial company, justified the maintenance of an optimal management system of motivation and stimulation of labour, its efficiency and effectiveness. The main theoretical conclusions and provisions of this study can be used in the management of commercial organizations in the Krasnodar region and other regions of Russia. Results: further improvement of the motivation management system and stimulation of staff work by increasing the efficiency of management control over the implementation of labor productivity standards, compliance with incentive measures in full, will contribute to revenue growth, cost optimization and profit growth of a commercial company.