BASIC CONTROL TECHNOLOGIES OF IMAGE COMMUNICATIONS IN LIBRARIES
The essence of image communication - establishing and maintaining communication and establishing communication of its main participants, and audience imagenotes image under the control of the image maker. Image maker provides complex impact on the process of image formation. Management image communications libraries are more in line with RR, the effectiveness of which is conditioned by the created PR communication model. Management of image communication libraries based on the motivation of the audience images action. The action of image-based communication library is based on the powerful emotional surge, coupled with the reduction of mechanisms of conscious control. Recognition by the audience of the image is carried through the experienced that the objectives needs the speakers and audience for image communications. Management of image communication based on the norms and values of the library is closely connected with the history of library institutions, as well as the psychological climate within the team. Management of image communication libraries as the management of the entire spectrum of needs of the audience the image through the use of laws of functioning of mythological notions about the status of the image bearer in the intellectual space of the audience of the image gives a certain dynamism pragmatism of the image.