Analysis of Commercial Advertising on the Example of a TV Channel
To determine the purposes, distribution and impact of commercial advertising on the human consciousness, we define the concepts of advertising, its types and their quantitative ratio by the example of the channel "Russia 1". The study was carried out by theoretical (analysis) and empirical methods (observation and comparison). With the help of the theoretical method, the object of observation, that is, the commercial advertisement of the Rossiya 1 channel, its signs and classification, was chosen. On the basis of the empirical method, the similarities and differences in the object and its features are revealed. This article examines the material on the commercial advertising of the TV channel "Russia 1". The ratio of commercial advertising and non-profit. And also the ratio of commodity advertising and non-commodity. Advertising is a sound or visual form of marketing communication that is used to make a product or service known and convince people to buy them. Advertising solves a lot of tasks, the main ones of which are informing (awareness about the object of advertising), a reminder (support of awareness and interest in the advertised product) and persuasion (formation of consumers' preferences). And that everything was honest, conscientious and under control, the state developed laws that control the media. These are articles 152, 437, 494 of the Civil Code of the Russian Federation, articles 36 and 60 of the RF law "on the media". In conclusion, we will draw a conclusion about compliance with the basic requirements of the legal regulation of the Russian Federation, which are required for advertising. In the modern world, advertising plays a very important role for competition. It is present in our daily life and is necessary for everyone, regardless of whether it is a producer or a consumer.