ECONOMIC AND LEGAL REGULATION OF INTERNET ADVERTISING. TRENDS AND PROBLEMS
The current legislative acts in the field of advertising regulation establish the rights and responsibilities of the advertising market participants, describe in detail the requirements for various types of advertising products. But the emergence of new types of advertising, the active distribution of advertising in the information and telecommunications network "Internet" entails a greater complication of the rules associated with the emergence, development and termination of various legal relations in the field of advertising. Thus, the timely improvement of regulatory documents in the field of regulation of online advertising is an important issue facing the control authorities. The article analyzes the current situation on the Internet advertising market in the Russian Federation, identifies the weak points of the legal regulation of advertising in the area under consideration, and proposes measures to solve the existing problems.