LANGUAGE SPECIFICITY OF NEWS MEDIATEXTS IN TELEGRAM CHANNELS
The article considers the features of the language of modern media on the example of posts in Telegram messenger. 7 Belarusian and Russian Telegram channels were selected as material for research. The author analyzes grammatical and stylistic specificity of mediatexts in digital news environment, reveals the factors influencing perception of information by the audience. During the research we reveal and characterize the main methods that allow to increase the total reach of followers of Telegram channels as well as offer the criteriaof effective presentation of mediatexts in digital discourse practices.