FINANCIAL POTENTIAL OF A REGION: ESSENCE, CONCEPT, ASSESSMENT CRITERIA
Goal is to define the essence and nature of the term «potential», the refinement and the authentic representation of a category of financial potential. Methods systemic analysis, systemic-process approach, dialectics, logic, comparisons and analogies, analysis, processing and synthesis of information. The article reveals the essence of the concept of potential in terms of a categorical approach. Results: on the one hand the region has the financial resource potential, on the other hand, the process of financial potential. Both types of capacity mutually influence the performance of the financial system of the region, and the approach to their management should be carried out from the point of view of complexity. Scientific novelty: the refined essence of the concept "potential" with the introduction of the classification of the resource and process financial potential, and also to identify the concepts of explicit financial resource potential and implicit financial resource potential. Author carried out the systematization of resource and financial capacity at the levels of local governments, the system of commercial banks, organizations and enterprises and individuals. Practical relevance: the financial potential may be the fundamental tool in the management of the development of the region, which is an indicator of the actual state for the purposes of monitoring and effective decision making. The obtained results can be used in the formation of the project activities of the regional authorities.