PROFESSIONAL COMPETENCIES OF MODERN CHIEF EDITOR: THE LIDER OR THE MANAGER
The article analyzes general characteristics of chief editor. The authors cover the subject of activity, the content, the type and professional level. It is being discussed the changes in professional competencies of chief editor. Taking into account modern realities of the information space and communication features it was described the structure and methods of publishing team management. The transition to digital platforms requiers new skills, interaction algorithms and promotion methods. To provide the society with real and topical information in a basic skill and main criteria of the chief-editor's works. At the first place of editor's work are management, technological and technical literacy that are needed to work with digital content and media texts and ability to organize the media product promotion.