MANAGEMENT OF ONLINE MICROLOANS
The article deals with the problem of effective management of online microlenders on Russian credit market. Ineffective management may lead to bad consequences. The research objective was to develop recommendations for improving online-microcredit’s management. The authors determined the specifics of online microloans, defined the phases of online microloan process, and described the advantages and disadvantages for the microlending market and separate microlenders. The paper gives actual information about online microlenders, describes the development trend, and gives some recommendations that can be useful for microlenders that provide online-microloans.