Reputation risk Management of a Trading Company in the Sphere of Wholesale
The relevance of the research topic is associated with the need to apply new methods of managing real and potential threats to the company's business reputation. It is necessary to systematize the company's activities in order to increase the set of qualities and characteristics, as well as improve the existing ones, with which the company is positively associated in the eyes of its consumers and clients. In the course of the research, we found that the problem is in the dependence of the reputation risk on a large flow of incoming and outgoing documentation, which requires constant urgency of processing, systematization and timely response, the absence of which entails a decrease in the level of service of the company, subsequent financial losses and, as a result, a drop in the demand and reputation of the company in the market, which is a certain risk for the business of the company. We proposed to solve the problem of managing the company's reputational risk by using information technologies in the field of electronic document management.