Interpretation of heritage in the museums of the Vyatskoye Complex of History and Architecture
Museums and travel companies actively join in the regional programmes of tourism development. An important role in this process is played by private museums that have recently grown from collections earlier unknown to the public. In the Yaroslavl Region these are the museums of the village Vyatskoye owned by O. A. Zharov and constituting the Complex of History and Architecture. A thematic orientation of these museums is an original attempt to show the uniqueness of the place, originality of the cultural aspect of its inhabitants to attract a consumer to the market of historical immovable property.