THE ROLE OF HUMANISTIC VALUES IN SELF-IDENTIFICATION OF THE ACTORS OF INNOVATION DEVELOPMENT IN SOCIETY
This article deals with the problem of human self-identification in its direct connection with the opportunities of innovation development in society and main actors of innovation development (inventor, investor and society) in modern cultural context. Under the term self-identification, we mean the process of the subject's (personal, group, social) self-determination, which implies activation of the volitional «self», during which they feel as the subjects of creative activity with free will and answer the questions: «Who am «What is the territory (the space) of my responsibility?)), «What is significant for me?», «What is the purpose of my exist-ence?», «What is the sense of my actions?», «How I position myself in relations with other people?». The article shows that the result of self-identification (particular self-identity) plays a fundamental role in realizing the innovation development of society, which we distinguish from the innovation development of particular communities or groups. In the context of humanistic approach, inadequate self-identification is the subject's self-identification with something that does not represent one, particularly, with spontaneously arising wishes, be longing to a special group or territory, imposed ideas about oneself, with the role of being under control or even being «human capital». The authors consider humanistic values to be compulsory condition of providing adequate self-identification, which leads to cooperation of all social subjects. The article recommends a number of semantic sets which allow one to activate the process of correct (adequate to real conditions) personal self-identification. These sets are formulated in the form of «self-expressions» which allow one to use them both in independent and group trainings and also in developing mass technologies stimulating the processes of personal matureness awakening.