PROMOTION OF THE LEADER''S PERSONALITY IN THE INTERNET SPACE
The personal brand of the Manager, regardless of whether it is or not, always leaves an imprint on the company. The name of the company Manager is associated with the company name. Today, the development of technologies provides ample opportunities to promote not only the companies themselves, but also its top officials in the online space. The article describes the advantages of promoting a personal brand on the Internet, as well as the main ways to promote an individual in the network, what are the difficulties and features associated with the promotion of a Manager as a specialist and expert on the Internet sites. Among other things, the article makes recommendations on how to make the image of the head memorable target audience and what mistakes should be avoided. The article will be useful for beginners in the field of personal branding and business leaders.