The social aspects of innovation in fashion design. nnovations are a key success factor for fashion designers
Therefore main social aspects of innovations are a key success factor for fashion designers. Therefore main social aspects of innovation in fashion design were described. This topic characterizes the fashion design innovation factors, which influence on the processes of clothes design and on the life quality of society. The fashion design is change and because it is change, fashion impacts nearly every aspect of our lives. This sentential is true for broad spectrum objects of different nature - from the language we speak, the furniture we use, the homes we live in, the cars we drive, the clothes we wear, and the food we eat. The society members are interested in how the many aspects of social responsibility intersect with modern clothes design. Therefore the social role of innovative fashion design and communicative function of costume today are very actual questions. This report examines issues focused on relationships between activities in innovation of clothes modern design and social responsibility of fashion designers. Design projects are characterized by the social and political engagement even at the early stages of life cycle, which demonstrates how modern clothes design can functioning as an agent of social change in the society. However, the dominance of mass consumption culture and the rejection from traditional design purposes have caused a public counteraction reaction, aimed at achieving homeostasis, i. e. on stability of society development. In postmodern culture an axiological design criterion “the unity of beauty and utility” under the influence of a vector of social tendencies had changed at criterion of consumer society, which can be described by the sentence “a one-time life of things in the fast fashion environment”. This created preconditions to return to the fundamental values of design, but under fact that modernity imposes the expanded requirements to design activity. As there are many phases to fashion from ideation, design, production, distribution, sale, consumption, and ultimately disposal, there are many instances where decisions can reflect socially responsible views and sensibilities. The innovative factors, which influencing to design process, were differentiated on three groups: the common system factors, inside factors and outside front-factors. Common system factors designed to solve the major problems of design modern clothes and are the main object of study-specific design techniques. The social aspect of influence common methodological factors consists of enhancement level of life by improving the product design quality and customer satisfaction. In frame of inside factors the phenomena of innovation influence at fashion designers social adaptation was analyzed. One result of research is that social adaptation of fashion-designers can be effectively achieved by means of innovative activities in clothes design. This result is the finding that in conditions of convergence and the loss of ranking some specializations an important social aspect of fashion design innovation is the social adaptation and actualization speciality of the fashion design. Self-actualization and self-realization of fashion designers will contribute to the diversification and convergence of related specializations. Fashion also reflects social consensus and to achieve consensus people must have communication between the source and the recipient of the information. While fashion is often understood like center and tool of choices a modern clothes, innovative fashion design can be recognized as the current style or way of behaving in any field and like an instrument of influence art to society. Another conclusion of this research is that innovative fashion design can play a role instrument of influence at social consciousness and forming the criteria of reality perception for individual society members. For the maintenance of full interface between human and his environment, an object of design, except creative concept and compliance with aesthetic requirements, should reflect new social, economic, environmental, ethnic the value orientations. Design is innovative by its nature; therefore its innovative orientation is an effective way for expanding of design influence area on life sphere. The basics design of future must be built on the convergence of project-engineering and traditional cultures, which should provide an in-depth spiritual connection design products with various aspects of the world, and innovation should be focused on the generation of new axiological criteria. In this case, the innovative fashion design can be one of the key agents of carrier formation of new cultural guidelines. A designers’ social responsibility was considered like one of outsaid factors of influence. The function of fashion innovations in the form of social consciousness management in the perception of the modern clothes models due to key features designer brands in today’s fashion business, such as the leading role of the designer in shaping the brand identity, process control positioning fashion product. Innovative in fashion design can play the role of control and manipulation of public consciousness of individuals. The mechanism of management of public opinion on the basis of innovative clothing design solutions contribute to the formation baggage of stereotypes adapted to social structures. That stimulates the manifestation of phenomenon the mass consciousness reformation, which is reflected in the clothes design through the symbolism of the stylistic features of the time.