PROBLEMS AND PROSPECTS OF DIGITALIZATIONOF REGIONAL RADIO: EXPERIENCE OF NIZHNY NOVGOROD
The article reveals the in uence of digital technologies on Russian radio journalism. Using the example of the analysis of the broadcasting system of Nizhny Novgorod - one of Russian city with million-plus population, the author emphasizes that digitalization is a necessary attribute of the modern media environment’s transformation. It opens up new opportunities for radio. In particular, the use of Internet technologies will allow the radio stations’ audience to interact not only with audio, but also with video and multimedia content. The article also provides a comparative analysis of digitalization tools at the federal and regional levels, and also emphasizes their close relationship. Predicting the development of radio broadcasting’s prospects, the author emphasizes that the timely introduction of innovations, a creative approach to the opening opportunities will allow radio stations to meet the inevitable changes of the modern media space fully armed. Analyzing the discussion around the radio broadcasting’s future, the author expresses her own point of view, inviting readers to discuss one of the urgent problems of journalism science.