MODERN TASKS OF PR PROFESSIONALS OF INTERNAL COMMUNICATIONS
In terms of management, a today's business is an open system. It presumed a big massive of different information turnaround between organizations and external economic environment, that is, of course, increased a public relations specialists role and responsibilities in an organization. An aspect of PR, which are directed to organizations image increase, is redoubled particularly. About the fact of PR-specialist work effectiveness in its sphere is talked in this article.