INTERNET - JOURNALISM AND NEW MEDIA
Transition of media to a digital format of broadcasting created new conditions of receiving and distribution of news. Here the main communicative source is the Internet of the Web2.0. It has two main new media attributive signs: interactivity and in a digital way of data transmission. The similar format expanded possibilities of broadcasting. The Web 2.0 created new forms and ways of information transfer by means of multimedia content. The format of this content includes video, graphics, interaction. Development of new media transforms work of journalists and leads to reconsideration of the relations between journalists, the journalistic organizations and their numerous public groups, especially: audiences, information sources. There is a deleting of borders of social and psychological roles "the author - the addressee", the distinction of the statuses disappears. Earlier the journalist was perceived as more competent, authoritative figure, the primary source of information, but today the interrelation of participants of communicative process gained network character where the audience from the listener or the reader turns into the active participant of communicative process. The leading quality the web - the journalist becomes ability to create the loyal and long-term relations with audience, transfer of a certain extent of editorial control to community. This task is implemented on various platforms of new media differently at universal web journalists whom journalists and wikijournalists adjoin so-called ryukzachny. The different approach to the same question can be tracked at civil and mobile journalists who are not professional journalists, and is rather closer to audience of users of new media. The reality of new media forms new types of authors the Internet - journalism that results in the new principles of functioning of multimedia editions, blogs in response to the changing priorities in this sphere.