THE AUTOSTADT IN WOLFSBURG AS A SOCIAL PHENOMENON AND INNOVATIVE THE VOLKSWAGEN GROUP’S COMMUNICATION PLATFORM
The article represents the Autostadt theme park in Wolfsburg as the Volkswagen Group’s innovative communication platform. It focuses on the values declared by the company, the technologies of attraction of visitors, the creation of the emotional “world of experience” to increase sales volume of cars. The social consequences of the Autostadt project for the population of Wolfsburg are also considered. In the article are given controversial ethical evaluations of its activity: from a socially responsible business to propaganda of consumerism and manipulation of minds of people.