The Effective Marketing of Educational Services in Social Networks
The article deals with the problem of using social media marketing of the company in the Internet. The article gives the target audience classification on which the report of information to form an effective advertizing campaign of educational institution should be directed. The distinctive features and classification of popular social networks (VKontakte, Odnoklassniki, Facebook, Moi mir) are considered in detail, the analysis of the audience of the given networks is carried out for the most successful application for a concrete target segment of the educational institution.