THE ANALYSIS OF CONSUMER BEHAVIOUR IN THE MARKET OF CONSULTING SERVICES: AN INSTITUTIONAL APPROACH
The article deals with the features of consumer behaviour of the subjects, that act on the consulting market. The authors analyze consumer behaviour, using institutional approach to the market's research. During the empirical study, they found that consulting services reflect the specifics of world economy development - the increase of price for intangible assets, information, recommendations, all those things which possess a high «token value».