DIGITALIZATION AS A FACTOR OF INNOVATIVE DEVELOPMENT OF DAIRY INDUSTRY OF THE REPUBLIC OF KAZAKHSTAN
Relevant issues of the development of dairy industry in Kazakhstan in terms of the implementation of the concept of digitalization have been considered. The experience of introducing digital technologies in agriculture of economically developed countries and the possibility of their use in the country has been studied. The authors noted the importance of the digital economy in the near future in the world and in the economy of foreign countries. The process of its implementation carried out by the United Nations Economic Commission for Europe, as well as the value of this experience for Kazakhstan in the context of integration, is considered. The study shows that the Republic of Kazakhstan has a sufficiently large potential for production and processing of milk by improving innovative development management of the industry. When considering these issues, the main provisions of the State program “Digital Kazakhstan” were taken into account, which determines the direction of promotion of digitalization in the republic. The problems of dairy products market are identified, in particular, the shortage of raw materials for dairy enterprises and high transaction costs in dairy supply chain from producer to consumer. The reasons for the low quality of raw milk - raw materials for milk processing enterprises have been identified. Measures for the application of digital information in dairy industry have been proposed: computer programs, GPS coordinate systems, databases, digitization and mapping. The features of labor market functioning in rural areas, taking into account the introduction of digitalization are noted.