ORGANIZATIONAL VALUES HARMONIZATION PROCESS
In the pursuit of new prospects, a value harmonization process was developed in a trading company. The developed harmonization process was not intended for the elimination of certain activities or employees, but rather for their provision with new prospects and for the performance optimization. The development of a value harmonization process in a trading company is to be considered as an innovation and a progressive step. The conducted quantitative research witnessed the necessity of continuous improvement of the corporate value system through the value harmonization process with the aim of ensuring greater operating efficiency, higher employee motivation, and the implementation of the intended strategic aims. In their activities, companies have to base themselves on scientific and technological achievements, not to fear experiments and innovations, and to see each innovation as a prospect.