THE HELP OF THE UNIVERSITY IN THE ORGANIZATION OF THE CHOICE OF FUTURE PROFESSION OF SCHOOL STUDENTS
The main thesis of the article is that: the success of students studying at the university, the quality of training graduates of the university and their further employment in accordance with their profession depends a lot on the readiness of school graduates to make a conscious choice of profession and the interest of applicants in the chosen direction and profile of training. Work in the field of professional self-determination of students is traditionally carried out within the school and is a prerequisite for the preparation of graduates in accordance with the requirements of the federal educational standard of secondary general education. Despite this, universities, as interested structures for attracting applicants with high academic achievements, carry out advertising, educational, scientific, leisure and other types of work with schoolchildren, thereby implementing the career guidance of future applicants. This article presents a model of the organization of a professional orientation activity by a higher education institution, its directions and mechanisms of implementation are described; characterized by the contribution of the administration, teachers and students in this type of activity; A performance evaluation system is proposed; confirms the feasibility of the implementation of the proposed model based on the analysis of statistical data. The organization of high school interaction with potential applicants cannot be successful without the active use of modern information and communication technologies: educational website, social groups, online competitions, virtual museums and laboratories, forums, distance courses, etc.