THE ROLE OF ORGANIZATIONAL CULTURE IN MAINTAINING THE ENTERPRISE STRATEGY
The article deals with the formation of the organizational culture of the enterprise complex, ambiguous and difficult to understand question, inextricably linked with the strategy of the enterprise: the strategy defines the culture. The article identifies four main approaches to solving the problem of incompatibility of strategy and culture in the organization. Examples of formation of organizational culture of the enterprise, and also examples of positive and negative values are given.