RESEARCH OF EXPENSES OF WORKING HOURS ON MARKETING ACTIVITY OF WORKERS AT THE CHEMIST’S NETWORKS
The list of the basic marketing tasks in structure of functions of marketing at the chemist’s networks is certain. Techniques of definition of expenses of working hours of pharmaceutical workers are studied: a photo of the working day, a method of instant supervision, timing. The technique of an estimation of expenses of working hours of pharmaceutical workers on the decision of marketing tasks is offered. Expenses of working hours of experts of chemist’s networks for marketing activity are investigated; the common balance of expenses of working hours of managing drugstores, their assistants, pharmacists and phar-macists-informants is made. Recommendations are developed for increase of efficiency of realization of marketing functions of network structures and the rational organization of work of experts of drugstores under the decision of marketing tasks. The expediency introduction of a post of the expert in marketing in staff of the chemist’s network is proved. Key words: marketing functions; expenses of working hours; a photo of the working day; chemist’s networks.