Instruments and methods influence of television on public opinion
The aim of this work is to study the role of television as the most effective tool for influencing public opinion. The subject of the study is the analysis of the impact of verbal and nonverbal tools on the audience. It is noted that television not only constructs reality in accordance with the expectations of the public, but manipulates deliberately these expectations. Media employees determine independently the sequence of information supply, thereby programming the priority of the audience in the consumption of a particular information.