Modern global challenges in the context of the struggle for discursive control over the world communicative space
The aim of the article is to consider a configuration of the modern global challenges in the context of the struggle for discursive control over the world communicative space and the further statement of the international problems on the international agenda. In the introduction the short review of the literature on the research problem is given. It is also shown that modern international relations have polysubject structure in which the significant role belongs to “countries-globalizers” or “locomotives” of the world/regional development and to “subjects- troublemakers” who aspire to operate outside the established norms and rules of cooperation in the world arena. It is shown that change of priority questions in the international agenda leads to strengthening of national protectionism, populism, “return to sovereignty” in the so-called “de-globalization”. In the main part the attention is concentrated on examining the reformatting of the global sociopolitical space in all spheres. It is noted that the comprehension of the specified tendency is revealed in terms “global risks”, “global challenges”, “global threats”, “crisis”. It is analyzed the struggle for discursive control over the world communicative space for domination in the ideologically-symbolical space. The definition of global challenges is connected with an estimation of the world processes through the prism of subjects’ identities of the global sociopolitical space and with the interpretation conflict of these processes. The author’s definition of the global challenge is given; the explicit and latent challenges are considered. In the conclusion the global challenges which prevent the resolution of conflicts of the modern development are defined: a cosmopolitism challenge, the struggle for discursive control over the world communicative space, an uncertainty manipulation, “hegemony of cultural” and a creation of zones of controllable instability. The directions of the modern challenges regulation of the world development are designated.