The justification of innovative strategy of increase of competitiveness of the enterprise on "Yarmolprod" Co Ltd example
For the further development of the enterprise of «Yarmolprod» Co Ltd it is offered to use strategy of the concentrated growth, namely - the product innovation, i.e. to organize production of a new product and to market it in already developed market. Such innovative product is albuminous paste (albuminous curds) which contains multitude of useful organic substances necessary for a human body. The cost value of 1 kg of albuminous curds will make 107,68 rubles. The price of 1 kg of albuminous curds - 152,10 rubles. Annual sales income will total in 2 million 608 thousand rubles. NPV of the project - 5 million 816 thousand rubles.