Representation of axiological values of a human appearance in the Russian proverbs picture of the world
The article analyzes the representation of axiological values of a human appearance and his fashion image in the traditional texts - proverbs and sayings of the Russian people. It is shown how the peculiarities of perception of a human appearance through a variety of valuation ratio of his external and internal appearance, striving for elegance and lifestyle are reflected in the structure of the content of these texts.