APPROACHES TO THE IMPLEMENTATION OF NEW SERVICES IN THE SPHERE OF AGE-PROOF MEDICINE
From the point of disease prevention and disability age-proof medicine is an attractive segment in terms of declared aims, however this service can turn unattractive for the patient in the process of obtainment, due to the fact that its medical and economic effect becomes apparent not at once, but after a while. Nevertheless, today a rather large part of the population apply to healthcare organizations not concern upon certain diseases, but for the purpose of early detection and prevention of diseases, related with ageing and premature ageing. At this stage of the medical services market development the most urgent problems in this direction are elaboration and implementation of service standards in the section «age-proof medicine», and forming of positive opinion among potential consumers. Our own experience of new services optimization approaches in the sphere of age-proof medicine is offered in the article.