TO THE QUESTION OF ADVANCE OF SMALL BUSINESS
Methods of advance of small and large business are in many respects similar, but have a number of essential differences. The scale of advertizing campaign, the used channels, volume of the spent resources, etc. concern them. So, creation of awareness of target audience on the firm realizing inexpensive goods or unique products does not require massive advertizing on television and in the press. The task consists in determination of limited quantity of the most effective for concrete business of marketing tools. Today's time - time of digital technologies. Open spaces of the Internet open the mass of opportunities for businessmen, thanks to social networks it became much simpler to declare itself also about the firm, to find clients. Competent application of one or combination of several methods of advance yields good results and becomes the firm platform for development of the organization.