The Role of the Author’s Commentary Enhancing the Suggestive-Manipulative Potential of National-Cultural Precedent Phenomena in Media Communication
The article investigates the tendency of the author’s commentary to enhance the impact on the reader. With the help of the commentary a speech effect can be exerted on the recipient. Mass media communication uses suggestion and manipulation as forms of speech impact to impose certain attitudes. The author’s commentary of precedent phenomena in English-language media communication does not always convey precise semantic associations when describing Russian events and personalities. Precedent phenomena can reveal gaps in another linguocultural community, in particular, nationally determined precedent phenomena, therefore a linguocultural commentary that helps to decipher the meaning of the precedent phenomenon is included in the texts of mass media. A few examples how the author’s commentary can impose a particular attitude are also illustrated in the article.