The translations among multiple languages as one of the basic criteria for the effectiveness of the University Town website
A research of multilingualism was carried out within the framework of researching the university town official websites. The purpose of this work was the analysis of experiences of creating and functioning that sites to develop Tomsk official website subsequently, which would position the town as a university town (however, not only). The multilingualism function provides the possibility of perception and interpretation of information on a website by foreign-language-speaking users, who could consist of not only students (university entrants) and an academic staff of higher education institutions, but also tourists, potential partners in business, investors, etc. In turn, the work with these groups of people influence on competitiveness and prestige level of both the high schools and the town. Seventy-one university towns (and their websites) all over the world were selected for this research. Different ways to organize a translation were considered. As a result, all websites were divided into four large categories: monolingual (where the multilingualism function wasnt provided), with a built-in automatic translator (provided by special programs such as Google Translate, online), websites where a professional translation of web pages were provided, and ones which combined two last ways. Pros and cons of each method were identified, and in a case of professional translation - probable modifications (a partial translation). The result of the work is a conclusion about what way of multilingualism function implementation is the most rational and acceptable. It is a combination of professional translation and built-in automatic translator. This is the only way that allows combining a translation quality and a wide choice of available languages. Herewith, the costs are only a little bit higher than when the professional translation of web pages is carried out only. Thus, this article could be used as a practical recommendation at a process of the Tomsk official website development.