Modeling as a method of optimizing communication interaction between business and government
The paper justifies the methodological value of applying in analyses of GR (Government Relations) approaches from not only political and social studies but also from communications. In the paradigm of such approach, GR are analysed as a specific form of communication between business - e. g. firms, coalitions of companies and other business organisations - and legislative and executive bodies at the local, national (state) and supernational (e. g. Eurasian Economic Union, European Economic Union) levels. The communicative approach improves the effectiveness of GR-interactions through the analysis and optimisation of each and concrete element of communication between businesses and state authorities as well as through the interactions of these elements with each other. The paper models basic parameters of communication between businesses and authorities, which can be altered in accordance with the set goals. The conclusions of the study are both of theoretical and practical importance. The methodology has been used for the first time to analyse the interactions between businesses and authorities whilst the research findings on main parameters of basic elements of communication can be used by commercial organisations to build their communication with such an important stakeholder as state authorities. This will help achieve not only corporate but also public goals whilst also fostering sustainable development of society.