TV-CONSUMPTION. WHAT CHANGED?
The article deals with the current trends of television consumption in Russia and abroad, as well as the impact of human preferences on television viewing. This topic is relevant due to the fact that modern television receives the main income from advertising, which is placed on TV channels. The main tool in the calculations is rating. The more people watched the TV project, the channel, the higher it is. But does everyone watch TV on TV? The Internet has become a serious competitor in the consumption of audio / visual content. Identifying preferences and taking into account the leisure practices of the audience, television is looking for new forms of relationships with the consumer.