DIFFUSE IDEOLOGY IN POSTMODERN SOCIETY
The article reconstructs the concept of ideological processes proposed by V. V. Kornev. Considering ideology as a phenomenon of complex (or paradoxical) consciousness, professor Kornev pays great attention to the study of the discourse of postmodern domination in society, referring to the images of mass culture. If the classical ideologies of Modernity were ordered systems of regulatory or project ideas about the structure of a proper model of society, but the diffuse ideologies of Postmodernity abandoned such claims, exploiting memes.