POPULARIZATION OF AUGMENTED REALITY OF MOTION DESIGN IN MASS MEDIA
This article is devoted to the analysis of motion design and the processes of its modernization. The influence of the latest communication methods on society through the creation of augmented reality is considered. The author proceeds from the fact that as a result of global technological progress, modern man is on the verge of the present and the virtual. Now the individual is given the opportunity to interact with digital "markers" in almost all areas of life. In part, such popularization is an effective lever for an easier and more conscious understanding and compilation of a general picture of how people imagine the world. Therefore, developments in this direction are aesthetic and psychological satisfaction. Moreover, the investigated augmented reality methods can be considered a step into the future. The main scientific result: the author covers the fundamental principles of improving the leading directions of motion design and analyzes their relationship with the modern progressive society, defining general development trends for leading companies and individual specialists.