Linguo-stylistic characteristics of French filmonyms
Filmmakers tend to choose catchy titles for their works in order to attract the maximum number of viewers. Therefore, the title of a film, or filmonym, should not only be easy to interpret, but also catch attention due to its form, which is ensured by the use of various linguistic means. Expressive, attractive, advertising and aesthetic functions are realized in filmonyms with the help of various stylistic devices present at every linguistic level: phonological, lexico-semantic and morpho-syntactic. Among the phono-stylistic means of expression, alliteration and assonance are widespread, which ensure the musicality of the title. Various tropes (from 220 comparison and metonymy to catacresis and oxymoron) create metaphorical sense, symbolism, and imagery. They convey the author's attitude to the subject, highlight the most striking features, draw attention to important events or phenomena. Among the figures of expressive syntax, different types of repetition prevail (in particular, anaphora), due to which a symmetrical shape and a certain rhythmic pattern are created, making it easier to memorize the title. Asymmetric syntactic figures, in particular the rhetorical question and inversion, give special expressiveness to filmonyms. Stylistically differentiated vocabulary plays an important role in the creation of vivid filmonyms: scientific terms, substandard vocabulary, dialectisms, borrowings, onomastic vocabulary. The main function of linguo-stylistic techniques involved in the creation of filmonyms is to enhance the emotionality, psychological and aesthetic effect of a statement and to attract additional attention to it.