MASS MEDIA AS A PROMOTION TOOL "SOFT POWER" POLICY
The article considers the mass media as a tool to promote «softpower» policy, the role and effectiveness of the media in the context of improving the image of the state. The process of information-psychological influence for the formation of public opinion through the media and control of information resource is considered as an integral part of the policy of «soft power». The author notes that the media is a «soft» tool of public diplomacy today, but at the same time is able to carry out «semi-soft» ways of influence in the context of information wars.