THE ROLE OF OBJECTIVE AND SUBJECTIVE FACTORS IN FORMATION OF THE STATE''S IMAGE
Being an important factor of a well-being society, the image of a state is becoming an object of special attention of political and academic community, which study its various parts and also an object of political leadership involved in its creation and maintenance. The stability and prosperity of a state depends on how positively the state is perceived by its and foreign citizens, including the support of its citizens, the policy of the government, cooperation with foreign states and position at international arena etc. In the article the author examines the objective and subjective factors influencing the formation of the state's image, identifies and analyzes the conditions that underlie the perception of the state, which form the «frame» of its image. The role of purposeful work performed by the actors of the political process concerning its construction is examined. Among the important objective factors of the image, i.e. available regardless of a person's consciousness of diverse conditions of society's life, directly affecting the image of the state, the author notes the following: political sphere, economy, cultural development level of the population, international situation, as well as the diverse resources of the territory. In addition to the objectively existing data - socio-political, economic situation of the state, an important role in the process of image making, the author believes that the main role in the process of image formation belongs to the state itself, mass media, public and political institutions as well as the citizens who are active creators of the image. Information support of events, putting the emphasis on the strengths and weaknesses of the state has a large impact force, and directly affects its perception of the world community and its citizens