The signs of discursive matrix of the humanitarian field in the modern age
The article is devoted to the generalized analysis of the main discourses and discursive practices in the post-Soviet society, which influence on the social conscience and on the individual's composition. On the basis of the most obvious tendencies, which are displayed in the discourses of the Modern Age, the forecast is being made. It deals with the changing in the field of linguistic and stylistic norm, also with the formation of the syncretical discourses. The appearance and future development of them is connected with the new social and economical relations, with the problems of globalization, etc., which stimulate the combination of marketing and linguasemiotic principles.