Specific Localization of On-screen Texts in the Original "Sherlock" Television Series and Their Russian Translations
The article covers some specific issues pertaining to translating multimode texts. The author argues that synthesizing complex verbal and non-verbal audiovisual information alongside with deep translatological analysis may lead to high quality translation of polysemantic texts. Also the relevance of the study is determined by the fact that it involves one of the main questions of humanities and natural science concerning language and consciousness correlation. The perceptions of this correlation have always been debatable and the outcome was determined by the priority paradigms for a particular time, including the concept of language adopted by the academic community. Anthropocentrism of modern linguistics outlined a new approach to language as a means of access to mental processes that determines the tendency for researchers to find verifiable correlation between the operational units of consciousness and their linguistic signs. The material of the study is based on the original and Russian versions of «Sherlock» TV series (BBC, 2010).