LIFE VALUES OF THE COLLEGE YOUTH IN RUSSIA AND THE USA: SOCIOLOGICAL ANALYSIS
The article deals with the comparative analysis of life values of college youth in Russia and the USA. On the basis of empirical survey conducted by the author in Russia and the US, the life values of both countries' students are compared, the main trends and patterns of changing life values systems of the students are analyzed. The conclusion about intensification of individualization process of Russian youth' life values is made.