MEANS OF MASS COMMUNICATION AND MASS CULTURE IN THE INFORMATION SOCIETY
Modern society has a high rate of sociocultural changes, in the process of which not only the conditions of society’s life activity, but also the values, interests and needs of its individuals are changing. All this happens under the influence of both internal and external factors, one of which is the mass media. The influence of this fact is difficult to underestimate, since under its influence not only the transfer of information occurs, but also the transfer of certain judgments and emotions that allow an individual to form the necessary picture of the world.