MEDIA COMMUNICATION INTEGRATION OF THE ARAB WORLD: AL JAZEERA PHENOMENON
The article analyzes the importance of television broadcasting as a resource for media information integration in the Arab world. Using the Al Jazeera television company experience, which has changed from a source of ensuring pluralism to a tool of «soft power» in a political confrontation, factors of increasing the media influence on the regional socio-political development are considered. In this context, the specificity of the broadcasting policy of the Arab media in the global media landscape is revealed, the reasons for their contradictory influence on the level of interstate consolidation are revealed.