IMAGE SPECIFICS OF INTERNET COMMUNICATION
The paperanalyzes the phenomenon of Internet communication. The author describes the methods and results of research of the perception of images in real life and in the virtual environment of the Internet. It has been discovered that images of people in the virtual and non-virtual realities have significant differences. The image of people in the Internet communication is less natural, more appealing, trustworthy, intelligent, fair, honest, conscientious, but at the same time, more determined, independent, confident, calm and unruffled.