TOWARD A NEW URBAN AESTHETICS: MEDIA ARCHITECTURE AS PART OF THE VISUAL ENVIRONMENT
The ideas of new urban aesthetics of media objects and the demand for new visual urban forms appeared at the end of the 20th century as a result of the influence of several factors: digital technologies, media development, visualization of culture, mass culture. Currently, architectural media objects are becoming more and more accessible and ubiquitous element of urban space. This increases their ability to influence the urban environment through the use of a wide range of visual and dynamic effects. The article examines the issues of the quality of the new visual language, the aesthetic characteristics of media objects, and their links with the existing architectural environment on the examples of a number of implemented projects, including in Russian cities. The aesthetic qualities of urban copper-media are divided into three broad groups as characteristics of the new visual language: “a-tectonicity”, “light and color”, “fluidity and variability”. The result of the study was the identification of promising trends in the development of media architecture. At present, it becomes possible to see those forms of the urban environment that reflect the new visual aesthetics, the cosmological image of the future city.