RADIO MAYAK - MORE THAN HALF A CENTURY ON THE AIR: KEY ASPECTS OF ITS ACTIVITY
The article describes the broadcasting policy of the USSR in the 60s of the XX century, the analysis of the reasons that led to the appearance of the radio station "Mayak" in the domestic radio airwaves is given. The article examines the features of the content of the named radio station-genre palette, thematic diversity, style of materials, geography of radio stories, as well as features of the layout of the broadcast. The aim of the work is to analyze the creative concept that formed the basis of the radio station "Mayak", since it significantly influenced the vector of subsequent development of radio broadcasting in the country.