CONCEPTUAL POSITIONS OF LOGISTICS MARKETING IN EXPANDING RUSSIA’S ECONOMIC PRESENCE ABROAD
The problem of the presented article is connected with the development of tools for the promotion of export cultural and humanitarian product in order to create favorable conditions for the development of Russian foreign economic activity in foreign countries, based on the complementarity of methodological provisions of logistics and marketing. The developed structure of marketing logistics methodology in the task of cultural and humanitarian support of the development of Russian foreign economic activity abroad is presented.