FORMATION OF A PRICE POLICY FOR SALE OF SATELLITE SERVICES ON THE MARKETS
The paper deals with the development of an algorithm for building a pricing policy for the sale of satellite services in sales markets. Within the framework of the game-theoretic setting, the issues of choosing a strategy for the competitive behavior of an organization striving for a leading position in the market are considered. The equilibrium point is determined using the Stackelberg formalism. Various features of the mechanism for forming a pricing policy for the implementation of satellite services are considered, taking into account dynamically changing factors and risks.