CODIFICATION OF THE TERM "MEDIAIZATION" IN EUROPEAN COMMUNICATION SCIENCES
The emergence and formation of the term “mediatization” in Western European communication of 2000-2010s is described, and related concepts and their typological differences from the studied ones are indicated. The main definitions, “mediation” and “mediatization” were clarified, and the achievement of consensus by scientists on the definition of the problematic field of mediation in information and communication activities was presented in stages. Sources from the Norwegian, Danish, Swedish, German, Spanish, British Medialogy schools are introduced into the Russian-language scientific discourse, the text translations of which are not as extensive as the American ones. The terminology considered in the text is suitable for use in research on problems of social communication, including media channels, as well as issues of digitalization and development of the information society.