Cultural symbols of a city: Samara experience
The article analyzes the ways of working with city cultural symbols on the experience of the celebrations in honour of the famous social activist M. D. Chelyshov, which were held in Samara in October 2016. The name of a famous person is a kind of calling card, a cultural symbol of the city. The work of a culture manager with a cultural symbol is intended to awaken the creative energy in the urban community, stimulate city dwellers to comprehend their own history, grasp the originality of nature and culture of their native land. The author also makes an attempt to establish some objective factors which help the townspeople to keep in memory the name of a historical person for a long time, so that it could turn into a cultural symbol of the city.