CIVILIZATIONAL AND CULTURAL SINGULARITY OF THE PERSONALITY WORLD IN THE CONTEXT OF GLOBALIZATION
Globalization creates a civilizational and cultural singularity of the personality world. Network interaction of people in the Internet has become the main characteristic of an urban civilization of the XXI-st century. The informational and network environment of the person is an integral part of his or her life. The cultural originality is expressed in the mode of values and norms personal assimilation under the dynamically changing conditions and in accord with life conditioned attitudes and social roles. At the same time, the personality is influenced by the diverse knots of the network communications conducting the continuous transfer of information on the basis of wireless technologies and mass media. The involvement in Internet communication actualizes the degree of responsibility of the person before the mass "network" audience. Globalization binds together professional and daily life of the person. From the positive point of view, it can be considered as a way of acquisition of high self-organization skills, as receiving additional possibility of a personal choice, as extension of mutual obligations; in the negative perspective – as a risk of confidentiality loss, as a danger of speech activity decrease in network interaction.