MANIPULATION IN THE TEXTS OF MEDICAL ADVERTISMENT DISCOURSE
The aim of this paper is to describe the medical advertising discourse and to reveal the manipulative potential of the texts within this type of discourse. The objects of the research were simplified secondary texts (information medical leaflets) and their source-texts (instructions for use and medication guides), and primary simplified texts (genres of “letter to the editor” and “doctor ’s interview”). Forms of manipulative potential in different genres within medical advertising discourse are analyzed.