Social media marketing influence on employees-customers' interaction
The study aims at examining the impact of Social media on employeescustomers' interaction. It investigates that it is a phenomenon which has transformed the interaction and communication of individuals throughout the world. However, social media is not a new concept - it has been evolving since the dawn of human interaction. In recent times, social media has impacted many aspects of human communication, thereby impacting business. Social networking has become daily practice in some users' lives.