The concept of the development of social and humanitarian communications and the art of the Arctic
The paper considers an approach to the development of social and humanitarian communications and the art of the Arctic by means of design. Using certain color combinations, colors can be a harmonious and attractive solution for outdoor advertising. The work shows the effect of color on perception. As part of the conceptual project, the authors developed examples of the corporate identity of the company, a number of printed products, visual urban communication associated with social and humanitarian communications in the Arctic zone. The developed creative works allow us to draw a conclusion about the high interest of business in social and humanitarian communications in the Arctic zone.