ANTHROPOCENTRIC MAXIMS OF MEDIA DISCOURSE (CONCEPTUAL IMPERATIVE OF PROFESSOR G. S. MELNIK)
The article is devoted to the study of some topical aspects ofthe formation of media discourse. With the development of postmodern concepts, the paradigm of logocentrism began to take hold, and the humanities sometimes began to lose interest in a person as an object of research. Professor G. S. Melnik, dealing with the problems of media anthropology, addresses the individual, studies his activities and position in society.