Transformation in the External Appearance of the Vogue Magazine: History and Our Time
The topicality of this paper is determined by the novelty of its theme - social and cultural significance of the covers of the American magazine Vogue - for Russian journalism. The objective of the paper is to identify the changes that have occurred to the covers of the glossy magazine Vogue since it was founded. The methods applied: a systemic approach made it possible to consider glossy periodicals as an integral system in the sphere of journalism, a comparative analysis revealed the specifics of Vogue covers at different times. The key message of the paper lies in the interrelation and interdependence of journalism and economics, both at the level of media enterprises and at the macro level of journalism development. The main conclusions of this paper are the following: 1) Even small-circulation publications can be profitable if their audience is interested in specific advertising. 2) The success of the magazine clearly depends on what readers find on its cover.