THE MECHANISM OF THE CREATION OF THE IMPROVING IMAGE OF THE REPUBLIC OF DAGESTAN TO PROMOTE THE TOURIST PRODUCT
The creation of the republic image that is favorable for visiting is extremely important in the way of promoting Dagestan as a tourist destination in the domestic and international markets. The main purpose of the image marketing of the territory is to ensure public recognition of the positive image of the territory. Communication activities are designed to demonstrate the openness of the territory for external contacts and should include such components as advertising promotion, PR actions, branding.