VALUABLE ORIENTATIONS OF ZABSU STUDENTS FORMED UNDER THE INFLUENCE OF ADVERTISING
The analysis of value orientations of ZabSU students, formed under the influence of advertising, is carried out. Student youth is considered as a special socio-demographic group, which is the subject of advertising. The essence of student youth as a special socio-demographic group is revealed. The role of advertising in the formation of value orientations of students is determined. The results of the study have showed that advertising most often has a negative effect on the value system of students and manipulates their social attitudes (self-esteem, self-affirmation, public opinion, etc.)