CONTENT-SEMANTIC MEDIA TEXT ANALYSES AND FORMIG OF THE AESTHETIC WORLD PICTURE
The article deals with a problem of contents and semantic research of television media texts through the prism of aesthetic thought. The idea that the aesthetic picture of the world is clearly displayed in the media picture, and shaping contents of modern media texts, which is based on the aesthetic categories, values and attitudes accepted in society, nevertheless it has other influencing factors. The objective of the article is to analyze the factors influencing the formation of the aesthetic media picture through the technology of television media texts. Special attention is paid to the study of the aesthetic categories of the beautiful-ugly in television media texts in the concept of rhetorical modality. The work has an interdisciplinary character, written at the intersection of linguistics, journalism and aesthetics.