TELEVISION OF SOUTHEASTERN ASIA: NEWS <i>VS</i> REALTY SHOW
By the example of the Vietnamese TV the paper analyzes the contradictive development of TV broadcasting in Southeastern Asia countries, manifesting multidirectional tendencies: traditional cultural and supranational global. Using content-analysis the authors identify the subjects of central newscast of the Vietnamese TV-channel VTV1; as antipode of protocolar news the paper describes realty show format with the examples of broadcast programs of different Vietnamese TV channels. The authors conclude on audience's age-related preferences: the first channel newscasts are targeted at older audience, adepts of the Eastern mentality, and realty shows are basically popular among young people who tend to think innovatively.