ANALYSIS AND EVALUATION OF FACTORS AFFECTING DIGITAL IMAGE OF THE MANUFACTURING INDUSTRY
The article is devoted to the disclosure of the features and directions of evaluating the effectiveness of digitalization of the industrial complex - the glass industry. In the article, the authors conducted an expert assessment of the factors affecting the digitalization of enterprises engaged in the production of glass by Fishborn. The authors prove that breakthrough technologies in the glass industry are a powerful catalyst that can change the configuration of all established technological trends and routes of the industry. Breakthrough technologies play a crucial role in increasing the competitiveness of an individual enterprise engaged in the production of glass products, and in General economic growth of the entire industry due to the multiplicative effect. It is proved that the glass industry is undergoing transformation and is not yet fully ready for digital susceptibility.