INVESTMENT POTENTIAL OF RURAL TERRITORIES: SOCIAL AND DEMOGRAPHIC FACTORS OF FORMING
The estimation of social and demographic factors of investment potential forming of rural territories of the Zhytomyr area is carried out in the article. In particular, dynamics of quantity and sexual-age-dependent structure of rural population, economic activity of population of rural territories, level of its employment and unemployment are investigated. An educational structure and cost of potential labor force is appraised on rural territories. As a result of research the presence of positive tendencies and grounds is well-proven for the effective use of labour resources as one of main factors of investment potential forming of rural territories of the Zhytomyr area.