DEVELOPMENT OF VIEWS OF FASHION IN READING: FROM ESTHETIC-PEDAGOGICAL APPROACH TO CROSS-DISCIPLINARY
The article considers development of views of various representations of fashion in reading on the basis of material of the native history, covering the period from the middle of the 18th century till nowadays. It has defined the approaches to the phenomenon being researched: from esthetic-pedagogical approach to poly-disciplinary and cross-disciplinary. It has shown significance of formed ideas of fashion in reading for the modern reader-studying intentions, it has justified necessity of studying its various representations for the whole system of developing and supporting reading.