Blogosphere as an Integrative Multicultural Bio-social Environment: Manifestations of the Orientational Language Function
This article covers the field of orientational language function in the specific American English blogosphere. Given the fact that contemporary intra-language, inter-language and cross-cultural communication is undergoing considerable changes, blogs are viewed herein as an efficient biological sociо-сultural environment easily accessible via the Internet. Such cognitive mechanisms as metaphor and metonymy are subjected to multifaceted analysis in order to illustrate orientational as well as particular discoursal powers and their impact on the entire flow of the blog-based conversation.