INTANGIBLE CULTURAL HERITAGE OF BELARUS AND CHINA: EXPERIENCE OF MUSEUMIFICATION
The activities of Belarusian and Chinese museum-type institutions for the preservation and revitalization of artifacts of intangible cultural heritage are considered. The essence of the concept of ‘a new ideology’, the implementation of which contributes to the integration of the museum into the environment, its socialization and expansion of boundaries (the basis of the ideas of ‘museum without borders’, ‘museum communication’) is revealed. It is emphasized that with the inclusion of intangible cultural heritage into museum activities, a model of a ‘living’ museum that meets the needs of a contemporary, is formed.