THE ROLE OF GRAPHIC DESIGN IN CREATING A MODERN CHILD BOOK
The article considers the importance of printed children's books in the 21st century and the role of graphic design. The modern children's book is in competition for the children’s attention with a computer and various mobile devices. Moreover, well-made, high-quality printed product, with interesting design solution, is able to involve a child, as it offers an alternative, different world. The article describes the principal graphic techniques that attract attention to a book and make it interesting: using of active typography, suitable for the mood of a book, creating complicated and interesting space of a book, paying attention to the whole composition and dynamics of a book spreads. The article compares dynamics of a book and the dynamics of a film, based on the montage theory of S. Eisenstein. Graphic designer is responsible for the first book impression of the child. A beautiful book can enchant, and a poorly designed book - push the child away from books altogether. As a result of the article, we can conclude that a quality, thoughtful design is able to attract a child to a book.