VISUAL ASSESSMENT OF THE QUALITY AND EFFECTIVENESS OF OUTDOOR ADVERTISING
The problem of quality aspects of outdoor advertising hasn’t paid enough attention in nowadays. Format and placing of the ads must match the rules of using and features of the urban landscape. But in the real life execution of posters or billboards is unprofessional and inappropriate. Companies don’t carry out of their fundamental tasks in promotion such as informing, persuade, reminding in the offer. Also, many of them violate points of the federal law «About Advertising» of March 13, 2006.