Evaluation of dublic diplomacy performance
Current position of Russia in the international ranking of soft power is measured by foreign public opinion. The article tackles an approach towards the measurement and evaluation of public diplomacy performance based on the main result of public diplomacy activities, namely the influence on foreign public opinion by the means of attractive figure of Russia, its image and reputation. Public diplomacy actors are advised to learn the notion of potential attractiveness as a single instrument of public diplomacy, as well as its strategies in general.