THE PROFESSIONAL IDENTITY OF JOURNALISTS IN THE INFORMATION SOCIETY
The article considers the current trends in the development of the current journalism including changes in its quality due to the rise of information technologies. Traditional newspapers, radio broadcasting and TV corporations have to compete with a speedily evolving media form - web-based media. In these terms, journalists have to abandon the usual work forms, improve their professional skills, master related professions to be popular among readers or viewers, as well as on the labor market.