METAPHOR OF WEAPONS AND ITS USE IN RUSSIAN SPORTS REPORTS
The article raises the problem of «weapons» metaphors in modern media. The military metaphors are common in Russian reports, especially in the language of sports. These tokens indicate the types of weapons, ammunition and equipment and are used as a means of verbal expression, increasing the informative value and image of the message through associations. In sports journalism they are used both the literal and figurative sense. Authors of sports texts tend to emphasis the expression of sports events.