Slogan as a formal and purposeful invariant of monostich
The laconic verbal constructions, containing acceptable maximum of information, become currently the most widespread to save time. Minimal volume of lexical means of monostiсh and advertising slogan is an extremely claimed occurrence. Monostiсh demonstrates its facilities within a new poetical art, advertising slogan shows advantages in informational technologies, aimed at solution of practical objects. Therefore it is necessary to remember, that monostiсh is not an advertising slogan, because it does not have commercial intention. This laconic kind of poetry has aesthetic mission, slogan has practical one, which can sometimes satisfy requirements of artistic taste.