Ethno Branding in the Prevention of Xenophobia And Extremism
The article presents the authors' understanding of the concept of ethno branding in psychological-pedagogical literature, its role in the system of xenophobia and extremism prevention. The article dwells on the image of the region, its attractiveness and dependence on some ethnic stereotypes which often create major communicative and ethnic barriers generating social tensions. Ther authors reveal factors having a great impact on formation of the ethnos' image as an emotionally colored image provided with certain characteristics. The article also presents activities in the framework of cross-cultural interaction: educational and preventive as a means for creation of the ethno cultural environment.