ORGANIZATION OF HYPER-DISCOURSE OF SOCIOCULTURAL ORIENTATION
Regarding the discourse as communicative side of sociocultural event (as the commented by print media series “Tikhiy Don” by S. Ursulyak), allows to conduct its enlarged analysis as all the discourse materials are marked with hyper-discoursivity. As the factor of hyper-discoursivity, the author understands the projection of the general category “attitude” on the communicative level. This projection causes the organization of the hyper-discourse. The functioning of hyper-lexical items of the observed materials is revealed. This functioning provides their integrity as hyper-discourses; the role of key nominations (keywords and word combinations) forming communicate semantic field of discourse is shown. The elements of communicative-semantic field as a “sense clot” of micro-themes are put forward by a complex of means: 1) by prepositional shift of the rheme of utterance (or its element); 2) by the degree of divisibility of the utterances (up to the word or syllable); 3) by prosody; 4) by the dynamics of intonation. From semantic-grammatical means, a cluster of categories should be pointed out: 1) of grading/opinion; 2) of comparison or affinity/likeness; 3) of contrastiveness; 4) of causation (in the text format), which at the discourse level expresses the individual knowledge of the world.