PROSPECTS FOR THE DEVELOPMENT OF RESTAURANT BUSINESS IN THE HOLDING
In recent years, the issue of the prospects for restaurant business in the holding is relevant. First of all, because the holding structure of business achieves a synergetic effect. At the same time, the advantages are the scale of the resources used, the minimization of competition, the possibility of creating a competitive product, the centralization and redistribution of capital, the combination of experience of employees and top management. You can also reduce the cost of items such as staff training, marketing and advertising and business development, while maximizing the optimization of taxation. For a detailed assessment of the prospects of the restaurant holding, statistics on the turnover of public catering for the last five years are analyzed. Having made the analysis, a conclusion is made about the negative dynamics, in general, for this segment. Here are examples of successful holdings in restaurants, despite the difficult economic situation.