Organizational aspects of rural tourism development in Ukraine
The benefits of tourism firm from properly understanding of consumers are considered. The interpretation of the concept of "tourism marketing" is given. Three main functions that marketing can perform in rural green tourism are singled out, including: 1) the establishing of contacts with tourists; 2) the development of the industry; 3) control. Farmstead dependence from farmstead efficiency level on the socio-economic conditions, infrastructure development and attractiveness of the settlement is characterized. An definition of "tourism cluster" as an association of organizations and enterprises, related to tourism product development in rural areas is made.