SOCIO-PSYCHOLOGICAL FEATURES OF THE IMAGE OF A MODERN TV CHANNEL
The article is devoted to topical social and psychological problems of the corporate image of the modern TV channel. The main structure of the corporate image as an important problem of social psychology and related Sciences is presented. The author highlights the important place for the problems and peculiarities of the corporate image of the modern TV channel, including the professional image of the presenter. Presents the author’s image typology as a modern TV channel and presenter of the television.