MULTIMODAL ENSEMBLES IN ACUTE MEDIA TEXTS
The paper discusses the features of interrelation between iconic and verbal modes in media texts on acute topics. The authors base the research on semiotics and multimodal approaches to media communications. The paper observes the rhetoric means for attracting the attention of recipients and making the messages more persuasive. It concludes that media texts, which encounter the ethical or semiotic barriers to illustrate denotatively objects, use the visual mode in more active and various relations with the verbal mode. It indicates the partial unity of modes due to which the main connotations are constructed by means of multimodal ensembles.