The development of the market of fitness services (on the example of the federal districts of the Russian Federation)
The analysis of the market of paid services of physical culture and sports in the Federal districts of Russia in 2013-2017 is carried out in the article. The structure of the market due to the analysis of the market volume of paid services for five years is estimated in the article. The research found that the market of paid ser-vices to the population in Russia is much lower than in the developed countries due to the high share of food in the costs and social inequality of the population, as in the development of the market of fitness services and paid educational services to the population there is a direct dependence on the level of income. Total for 2013-2017. the market of paid services of physical culture and sports amounted to 306 billion rubles, of which almost 1/3 of the volume falls on the Central Federal district. In all regions the market of paid services on physical culture and sports has the tendency to increase - the largest increase was recorded in the southern Federal district, was also among the leaders in growth are the far Eastern Federal district the northwestern Federal district and skfo. The largest market of paid services of physical culture and sports in the Central Federal district. No less favourable has a PFO and the Northwest Federal district. Low volume market relative to other regions have the far Eastern Federal district and North Caucasus Federal district, due to weak population of DFO and low-income population in the NCFD. But, from the point of view of prospects of growth of paid services on physical culture and sports of the Federal district and far East Federal district have greater potential than regions with a developed sports infrastructure.