PR-TECHNOLOGIES FOR IMAGE PROMOTION POLICY IN CONDITIONS OF DIGITAL TRANSFORMATION
The article is devoted to the study of PR-technologies for promoting the image of political actors in the context of the digital transformation of society. Political communications are considered in the system of interaction between political actors within the political system, as well as with external subjects and society as a whole. The main strategies and tactics for promoting the image of a politician in modern conditions are established. The paper presents the results of a study of the content, direction and specifics of the process of PR-communications of political actors in the Stavropol Territory during the 2021 electoral period. Conclusions are drawn comcerning the most effective tools for creating a positive image of a regional politician in the electoral period.