Strategic importance of religious communication in crisis
The article is devoted to the study of communicative strategies and tactics of religious discourse. The material of the linguistic analysis is the Christian German sermons dedicated to the tragedy in the French satirical publishing house “Charlie Hebdo”. The choice of this material can be explained by two reasons: restriction of the subject allows, first, to identify the author's individual style, and second, to describe the language tools of pragmatic influence on recipient in critical social situations. Within the framework of this article communication strategies of confessional identification, evaluation and explanation were identified and described. The main method of the analysis of practical material is a discursive analysis method. Besides, the methods of pragmatic analysis and linguistic interpretation were applied in the process of research. Each of the selected strategies implements a set of communicative tactics. This structure of the text makes it possible to strengthen the pragmatic effect of preaching by creating a certain image and reinforcing the degree of argumentation of the author's opinion.