SOCIOLOGICAL MONITORING OF CUSTOMER SATISFACTION WITH THE QUALITY OF THE EDUCATIONAL SERVICES
The article is focus on the properties and characteristics of the educational process, which gives it the ability to respond to the educational needs of specific customers. The problems associated with determining the quality of educational services, its measurement and its management. The position that the basis for the continuous quality improvement of educational, scientific, industrial and other processes is a system of effective feedback from all interested parties have been confirmed. The satisfactions with the quality of educational services of the main consumers (the applicants, students and employers) have been characterized. The key problems, decreasing customer satisfaction: omissions in the career-guidance work; lack of opportunities in the choice of specialization and optional disciplines; weak provision with educational-methodical literature; poor quality of supply; lack of practical training have been identified. The practical recommendations for the solution of these problems have been proposed.