SCIENTIFIC AND METHODOLOGICAL DATA WARE FOR THE FORMATION OF MECHANISM OF MANAGEMENT OF MARKETING DECISIONS ACCEPTANCE PROCESS
The aim of the article is to determine the scientific and methodological providing for marketing decision based on system-cybernetic approach. Investigated the essence and justified the necessity of the use of system-cybernetic approach to the analysis of marketing decision. Defined the concept of system-cybernetic basis of decision-marketing solutions offered its structure, formed the scientific and methodological support. The properties of the basis are presented. Described an approach to the formation of organizational and economic mechanism of the decisions acceptance process control, established a connection between its sub-systems and basis. The proposed system-cybernetic basis can be a base for the build of mechanism of management of decisions acceptance process.