Adaptation as a stage of newsroom transformation to convergent basics of information production (case study of "Rossiyskaya gazeta")
The article sheds light on the process of mass media transition to convergent information production. The author draws attentions to the significance of an adaptation period among the editorial staff to the new working conditions. The readers of the article may get acquainted with the factors, which secure effectiveness of this transformation stage, based on the case study of the editorial office of the newspaper Rossiyskaya gazeta.