Modern animation design and its entertainment function (1990-2010s)
In this article examines the specifics of the development of animation design in the period from the 1990s to the 2010s. It is noted that the entertainment function of animation design prevails during this period and the predominant influence of computer graphics, which leaves an indubitable imprint on the stylistic features of the created works. The author emphasizes the idea of commercial expediency that determines the vector of animation design development, which is set by the market requirements. The characteristics of the methods and means of animation design in the specified period are given.