THE ROLE OF SOCIALLY RESPONSIBLE BUSINESS
The article analyzes of the concept of collective behavior of the French scientist G. Lebon as a theoretical basis of research of modern Russian civil society. The author estimates G. Lebon's contribution to modern sociology, gives the analysis of his views of regularities of development of society and mass behavior of people. The role of cultural factors, traditions, education systems in formation of a civilization is defined. The thesis that political and social establishments have to correspond to character and a level of development of the people locates. The author considers criticism of irrational imitative impulsive actions of crowd in the context of formation of institutes of civil society in Russia. Conclusions are draw about opportunities of use of basic provisions of the theory of crowd of G. Lebon when studying modern civil society.