VISUAL IMAGE OF ARKAIMIN MEDIA MATERIALS
The study is devoted to the media-aesthetic code of the historical landscape reserve Arkaim in the media and is of an interdisciplinary nature. The logic of the article serves to achieve this goal. In the theoretical part of the work - the first two paragraphs - the author focuses on vision and vision as ways of perceiving information; shows that the visual image is a universal model of visibility, thereby leading the reader to the idea of the importance of high-quality visualization of journalistic texts. The paragraph “Archeology and Society”on the agenda of the media” serves as a smooth transition to the main issue of the article, introduces into the main topic of the study. Finally, the fourth paragraph - “Arkaim's media aesthetic code” - gives a complete understanding of the situation of the formation of the “information loop” of Arkaim in public space. Having considered the visual content of journalistic materials - 398 texts, including duplicated articles - the author comes to the following conclusions:editorial offices pay insufficient attention to the visual content of materials on this topic; 2) static photography is the undisputed leader in the visual content of materials about Arkaim; 3) filters for the analysis of the research base can be “general / close-up”; People / artifacts. It is noticed that the main attention of the reader is focused on artifacts. The prospects for further research have been determined: a new topic for researching the problem of “archeology and society” appears - the philosophy of activity.