A chair as an object of mass customisation
The article reveals the prospects of the process of creating individual items and services, taking into account models, methods and tools that help companies manage a variety of products. Examples of individual customisation of things found on the market are given. Attention is drawn to the segment of furniture products, which, according to the authors, is currently not sufficiently customised. Special attention is paid to the possibility of customisation and expansion of the product range with the help of parametric design on the example of a desk chair designed taking into account the dimensional characteristics of the human figure.