WORD-FORMATION SPECIFICS OF HASHTAGS IN THE SPORTS ONLINE DISCOURSE FANS OF FIGURE SKATING
The article discusses the features of speech behavior of fans of figure skating in the popular social network "VKontakte". Analysis of the records in the group allowed us to draw a conclusion about the variety of ways to create hashtags, which have become an integral part of online discourse. They allow not only to group messages similar content and quickly find the information, but also become creative.