Epistemological potential of the installation in the works of S.M. Eisenstein
It is considered the basic principles of the installation thinking, developed by the Soviet filmmaker of the early XX century Sergei Eisenstein. In connection with the popularity of film and television as the main source of ordinary knowledge, the article pays special attention to the epistemological aspects of the installation. Reading of the film text is designed in a classic version of the montage of Eisenstein, represents for modern audience considerable difficulties. For comparison Eisenstein’s understanding of the meanings of the movie it is given theoretical development of poststructuralist R. Barthes in the field of non-classical reading of screen text.