INTERNET JOURNALISM AS A SPECIAL FORM OF REFLECTION OF THE PROCESSES OF MASS CULTURE
The relevance of the topic of the article is due to the fact that Internet journalism has become an actor of mass culture in modern society. Today, the cultural process is undergoing a powerful technologization, thanks to which a global communication space - the Internet - has appeared. Network reality is a reflection of reality, which is a new platform for human habitation. Culture remains an important part of the development of society, without which it is impossible to imagine the modern world, and the Internet is a global information platform for social communication. The purpose of the article is to analyze the place of Internet journalism in the modern cultural process. The objectives of the article are to analyze the concepts of "cultural process" and forms of culture, comparative characteristics of elite and mass forms of culture and their signs, consideration of the stages of Internet culture and Internet journalism as a phenomenon of the modern cultural process. The leading method underlying the solution of the problem outlined in the article is the method of analyzing the cultural processes of modern society. The activity of a journalist on the web is a complex and multidimensional process of modern reality, which must be considered in the context of the general civilizational and cultural process. In this article, the Internet is considered as a cultural phenomenon, and Internet journalism, therefore, as a phenomenon of modern mass culture. As a result of the analysis presented in the article, it is revealed that the development of information technologies has had and continues to have a strong impact on all spheres of human life related to information, including the cultural processes of modern Russia, and journalism is designed to reflect them, turning the Internet into a global communication platform.