DISCOURSE-PROCEDURAL NATURE OF THE CONCEPT "REPUTATION"
Discourse approaches in studying of the concept “reputations” are presented in the article. Researches in the field of sociological, political, mathematical, psychological, philosophical sciences, and also in the field of computer technologies and probability theory are given as examples. The conclusion of the work is that the phenomenon of reputation has discourse -procedural character and different interpretations depending on a context. At the same time in the article is shown that in various reputation discourses it is traced it is possible to reveal some general elements of the uniform mechanism of formation of reputation, since the moment of specification of information on the subject - the stage “prereputation” until the termination of interaction with the subject - the stage “postreputation”.