Photography in the "Lens" of Philosophy
The article is devoted to the aesthetics and semantic expressiveness of modern photography. The author reﬂects on the differences between the concepts of real and realistic, referring to the analytical and essentialist approaches to the photography deﬁnition. The nature of photography is inseparable from conventionality, connected with paradoxical relations between documental and transformed reality. The rhetoric repetitions of photo image are correlated with the rhetorical methods in various arts. Photography has a complex nature, the ability to detect a variety of properties, depending on the “shape-content” integrity of photographer aesthetic goals