THE DIFFERENCE BETWEEN “AESTHETICS” AND “MEDIA-AESTHETICS”
The article contains an analysis of classical aesthetic ideas («The Critique of Judgment» by Immanuel Kant) as the basis of the modern media aesthetic approach. Based on Russian philosophical thought, the author of the article proves that Kant’s aesthetics already contained the foundations of media aesthetics, which manifests itself in three main points: 1) the aesthetic domain is considered as a eld for translation from the language of feelings into the language of rationality (transit space); 2) the ability of aesthetic judgment is essentially a process of synthetic pre-rational assessment of any stimulus, not just the beautiful or the sublime; 3) the aesthetic acts as a medium of perception and understanding of the surrounding world through the «intuitive reason». Based on the conclusions made, the author turns to digital reality as a eld for objectifying the aesthetic ability of judgment and reveals the features of the media aesthetic approach as a way of identifying and describing the «work» of a medium.