ANALYSIS OF WORLDWIDE TRENDS AND EXTERNAL CONDITIONS OF DIGITAL TRANSFORMATION OF CHEMICAL INDUSTRY
The digital transformation of the domestic chemical complex means a change in the development paradigm based on new value creation technologies. The choice of the right digital strategy, which will ensure competitiveness in the global and domestic markets, becomes critically important for the enterprises of the chemical complex. The aim of the study is to conduct a strategic analysis of global trends and external conditions, transforming under certain circumstances into opportunities and threats that determine the limits of growth and the pace of development of the chemical industry in the next decade.