DEVELOPMENT OF EVALUATION METHODS FOR PROSPECTIVE BUSINESS PROJECTS IN RETAIL TRADE NETWORKS
Currently, one of the most important and rapidly developing sectors of the Russian economy is retail trade, which has a significant impact on the dynamics of the most important macroeconomic indicators of the country: the level of employment, the volume of national production, GDP growth. Therefore, trade is one of the backbone elements of the domestic economy. The most active segment of retail trade is represented by network retailers that account for 25.0 % of the total turnover of retail trade, experiencing a need for intensive development. Hence, there is a need to plan and analyze the effectiveness of network retailer resources, in particular, through the implementation of effective business projects as the issues of evaluating business projects are relevant at any stage of corporate development. The problems of modern methods of business projects evaluation, devised by scientists and practitioners of Russia are considered. The author's methodology of business projects evaluation is described, the basis of which is the level of evaluation of the project effectiveness, in accordance with the developed criteria assessed by a set of certain indicators. The developed method of evaluation of promising business projects consists of four levels: input control, development control, implementation control, results control, and allows to evaluate the effectiveness of a business project at all stages of its implementation, helping to clearly see the future prospects of implementation and optimize costs, excluding promotion of inefficient business projects at the first two levels of evaluation. Evaluation of business projects from the stage of idea generation to implementation will reduce management costs and maximize profits from the business project aimed at the strategic development of the company.