SOCIAL NETWORK INSTAGRAM AS A PLATFORM FOR BRAND PROMOTION
In the presented work, the analysis of the social network Instagram as a platform for brand promotion is carried out. In the age of development of information technologies and mass communications, special importance is paid to the development of a brand promotion system, and Internet resources in this direction are currently the undisputed leaders. In particular, this trend concerns the Instagram platform. Various variations of the use of the promotion methodology in modern realities, using information technologies and social networks as an effective direction of improvement, are considered. The analysis of research in this area is carried out. Research methods: analytical method, review method. The results of the article are to demonstrate the facts that in modern conditions Instagram is an effective platform for promoting various brands and even small companies. The popularization of this social network should draw the attention of the top management of each individual organization to the need to allocate funds for promotion through Instagram.