ABOUT MULTI-SIGN GRAPHICAL APPEARANCE OF THE LANGUAGE SPACE OF THE CITY OF MAKHACHKALA
The article deals with the question of the multi-sign graphical appearance of the language space of Makhachkala, studied by us on the material of graphic advertising and signage, focuses on current trends in Russian writing, implemented at the present time. These include graphic foreign languages, paragraphemic means and letters of pre-reform spelling, as well as numerous errors that have become a sign of modern texts and reflect democratization in the field of writing. All these trends are relevant in the language space of Makhachkala, which, being a multinational city, was originally a multi-sign environment in which different "voices, languages, fonts..."coexist. The collected language material allowed us to identify both the all-Russian trends in the writing of the urban environment, and the specific features inherent in the multilingual Makhachkala.