Product names in the language system: some approaches to the problem of terminology
This article is devoted to the problem of onomastic terminology describing names of goods in different traditions and languages. The problem begins from the question if this category is the category of proper names, as elements look quite different depending of the coordinate system that we choose. We find that there is no full compliance not only in the words, because the same word can mean different things and vice versa, but even in the volume of the notions described by this words. These differences could be explained by many reasons including historical ones, as the names of goods is not only the linguistic, but also economical, political and even sometimes moral fact. So very often the scientist has to think in the tradition which he couldn't choose because it is determined by the language he speaks. The international terms would help to unite linguists of all traditions, but at first the common coordinate system must appear.