Рromotion master programs in digital humanities as educational projects
In the context of high competition between universities, which appeared today in the Russian education is an issue about the need for mandatory application of marketing tools to attract the target audience. But educational programs have their own characteristics (intangible value; high dependence of the program on the quality of external factors - the market needs, the level of development of science and technology, etc.) That must be considered when building advertising strategy. Therefore the search for models of building a productive dialogue with the “consumers” of educational services is a challenge. This is especially true of new scientific fields like Digital humanities (digital humanities), which are at the very beginning of its development are not known to the general audience. It is therefore important not only to talk about the educational program (its location, the teaching staff, graduate employment prospects), but also the scientific sphere. With the need to solve these problems faced pilot Master Digital humanities, opened in Tomsk State University in 2015. As a solution, the project Digital humanities School has been proposed, kotoryyvklyuchal usual promotional tools (printed materials, posting information on the official website, conducting official groups in social networks), and non-traditional (a series of open lectures and master classes (including the use of remote sensing technologies), interactive exhibits (ScienceTimeTSU, I in TSU), competition Digital humanities Start projects Summer school Digital humanities). Experience of the project has allowed the hypothesis that educational projects are the most productive and affordable tool to promote new interdisciplinary master’s programs on the market today. His analysis, and hypothesis testing is devoted to this article. It seems that the results of the study may be another step in the development of advertising media system for the educational sphere. During the implementation of Digital humanities School project has been brought to the attention of more than 700 people to the problems of the digital humanities, 70 of them showed interest in Master’s Digital humanities, including 50 people have issued documents and passed the exams. This result allows us to judge the effectiveness of the behavior of promotional activities, as well as the productivity of the use of scientific and popular format for the promotion of educational services, in particular, Masters. The effect of educational activities (an increase of interest in the digital humanities, partnerships) is a strong and long-term, ensuring the development of not only the specific OP, and scientific field in general.