DESIGNING A NEW SERVICE - A SKIING TOUR IN THE SPORTS VILLA "NOVELTIES"
The article describes the result of the development of a new service for the travel company «Hundred roads», carried out by undergraduates studying in the direction of 38.04.01 «Economics», in the Federal State Budget Educational Institution of Higher Education «Nizhny Novgorod State Pedagogical University K. Minin». The authors investigated the activities of the travel agency «Hundred roads» and other travel companies in Nizhny Novgorod, analyzed the services offered to the consumer. As a result of the analysis, there was a lack of ski tours in the list of services, which are gaining popularity every year, especially among young people. The ski tour developed by the authors is designed for a student audience, which has regular long vacations, many social benefits and a huge interest in active sports. The authors also took into account that the student audience often travels by companies. This feature was taken into account when justifying the development of the tour. The development of the tour was conducted on the example of the sports and recreation complex Novinki in Nizhny Novgorod. The authors made the calculation of the tour and justified the profit of the campaign from the introduction of the new service. The developed tour is proposed for the implementation of travel agencies in Nizhny Novgorod.