FACTORS INFLUENCING ON THE INTONATION AND USAGE OF TROPEIC UNITS IN PUBLIC SPEECH
The article is dedicated to factors influencing on the usage of tropeic units in public speech, as well as their intonation. Following the conception of structuralism, we understand tropes as lexical units functioning in the unusual context. While studying tropes as linguosemiotic signs, a researcher acquires an opportunity to analyze the influence of psycholinguistic and social factors on transformation of the individual experience. Our research resulted in identifying the following factors: communicative situation, genre and style peculiarities, individual peculiarities of interlocutors. Communicative situation is understood as a complex of external conditions and inner feelings of the interlocutors. The main features of any communicative situation, such as addresser and addressee, aim, location and means of communication, define the style and usage of tropeic units and intonation patterns respectively. The most important aspects are those showing linguistic or social predetermination of communicative structure. The peculiarities of speech genre and style are revealed in connection with communicative situation. Depending on conditions of communication, addresser and addressee choose formal, neutral or informal style, and the chosen style determines intonation patterns and tropeic units which may be used in these conditions. Regardless of communicative situation and peculiarities of style and genre, personal feelings, emotions and individual experience (cognitive, perceptive and affective) have strong influence on both production and perception of speech. Taking into account the analysis of theoretical works as well as the results of our practical research, we are able to come to the conclusion that the process of communication always means processing of the received information, and communicative situation and individual psychological peculiarities of interlocutors influence on the creation of images of the articles, phenomena and events.