METAPHOR: CULTURAL CONNOTATION AND AS A METHOD OF PRESENTATION IN LANGUAGE SIGN
Metaphor - the fruit of creative thinking. Connotation - emotional, ekspresivnaya, stylistic coloring language, performs functional pragmatic function in the formation of metaphor. With the language, people can represent their thoughts. Linguistic nature and value connotations - is additional value resulting from associative thinking-shaped internal structure of any notional value as a separate part of the linguistic means. The original form of thought - a concept. Concept - it's the thought objects and phenomena. With the help of concepts summarizes the results of a long process of human cognition.