VIRTUAL LINGUISTIC PERSONA IN NETWORK COMMUNICATION
A linguistic persona in Internet communication is provided with additional language and speech attributes, which either do not occur in a situation of real communication at all so far, or their appearance is fragmentary and is determined just by the influence of virtual communication medium on the spoken language. The phenomenon of virtual linguistic persona arises, which is a replication or image of a real persona of a participant in online communication. Virtual linguistic persona is controlled by a real person and has the necessary competences for communication in the Internet, its communicative tasks and intentions are realized through a keyboard or a mobile device screen, but using some other means of speech, communication strategies and tactics, that are different from real communication situations and are typical only for the virtual communication.