UTILITARIANISM WITHIN TODAY’S DISCOURSE OF CULTURE AND PHILOSOPHY
The ambivalence of utilitarianism is analyzed by the author within the discourse of culture and philosophy. The positive aspect of this theory is to be found in its ability both to stimulate collectively productive creativity and to act as an effective means of reproducing today’s culture. The negative aspect of utilitarianism is to be found in the subjectively pragmatic interpretation of usefulness as a value, which opens up unlimited opportunities to manipulate a person’s perceptions of value.