REPRESENTATION OF THE CONCEPT OF SUCCESS AMONG CREATIVE PROFESSIONALS AS A SOCIO-PSYCHOLOGICAL PHENOMENON
This article discusses the results of a study of representations of the concept of “success” among creative professionals. The methodology used to study the perceptions of success and to identify the level of the motivational orientation included: the author’s questionnaire “Success”, the methods of personality diagnostics by T. Ehlers (The Motivation to Success, The Motivation to Avoid Failure). The main conclusion of the study is that creative professionals view success as a set of their own actions that have to be approved by a significant group (colleagues, family). Another important finding is that the mechanism for achieving success in this group is triggered by high social status and material incentives .