ANALYSIS OF THE CONDITION AND PERSPECTIVE OF THE DEVELOPMENT OF THE MARKET OF NATURAL SOFT DRINKS OF THE KYRGYZ REPUBLIC
The article considers the production of natural non-alcoholic beverages (NBN) as one of the most relevant trends in the development of the industry. The aim of the work is to analyze the volume of production and sales of these products in recent years, as well as to study the main problems of the formation of the market for natural soft drinks and developed a mathematical model to determine ways to solve them. To improve the quality of their healthy lifestyle, consumers' interest in healthy nutrition has increased, and the demand for products without dyes and preservatives is increasing. Today, the consumer finds new approaches in the choice of food, to obtain the necessary components in the body, in order to strengthen their health. In connection with the improvement of the quality of NBN domestic production increases the demand for them. Thus, more and more NBN producers appear.