АНАЛІЗ ВІТЧИЗНЯНОГО РИНКУ КОРМІВ ДЛЯ НЕПРОДУКТИВНИХ ТВАРИН (СОБАК ТА КІШОК)
The market of industrial pet food is one of the world''s naydinamichnih. In Western Europe industrial feed occupy about 35 % in the diet of dogs and 60 % in the diet of cats, and in Ukraine - only 1,5 - 2 %. Our research focused on the analysis of the current domestic market of industrial feed for dogs and cats. Analysis of the proposal of the Ukrainian market found that today industrial pet food is very differentiated products (moisture content in the feed composition of the diet and its cost, species, age, breed, size, physiological condition, animal health, etc.). Subsequent analysis of the sales volumes of feed in the domestic market, according to some differentiating factors found that the demand of food for cats is much higher than that of dogs - 70 % versus 30 %; Up to 80% of the volume necessary for the implementation of the dry feed (20 % wet); price ratio in the Ukrainian consumers prefer cheaper products - sales volume of feed economy and standard classes is about 75 - 80 %, while the share of feed grade premium and super premium account for only about 20 - 25 %. Results of the study sore point - the participation of domestic producers in the Ukrainian market of industrial food for dogs and cats, have been disappointing. Leadership in the Ukrainian market is occupied by foreign manufacturers («Colgate-Palmolive», «Mars», «Procter & Gamble», «Nestlé») - 98,3 % of the total market.