Argumentative Behavior in the Context of Electronic Textual Culture
The article is dedicated to the most prevalent argumentative structures (argumentative patterns) research. The author thinks, that argumentative patterns formation depends on a cultural-historical context, which includes a textual culture and cognitive attitudes as its main components. The author distinguishes three variants of cognitive attitudes: dogmatic, critical and clip. In conjunction with argumentative patterns they define a style of thinking - individual and historical. Notice, that the third - clip - attitude is a modern phenomenon, and its origin is connected with a clip culture beginning in the XX century.In the second part of the article the author suggests a diachronic analysis of thinking style transformation, which is conveyed in changes of argumentative structures, which are used in texts. The author consider a few time periods: Antiquity, the Middle Ages, the New Age, the Enlightenment and Modernity. Special attention is paid to the study of modern argumentative patterns. The author demonstrates a specific of modern thinking style: from the one hand it is connected with fundamentally new cognitive attitude formation, and from the other hand argumentative patters used in the electronic textual culture are similar to oral textual culture argumentative patterns, which were common in the early Antiquity.