INNOVATIVE WAYS OF INVOLVING THE PUBLIC IN THE POLITICAL PROCESSES
The purpose of the article is to identify innovative ways of involving the public in the political processes. Some ways of involving the public in modern political processes are considered: the involvement of volunteers in the provision of parliamentary activity among the youth, television news releases and political advertising on social networks. Conceptual issues of modern political governance, public policy and promotion of political objects are analyzed. As a methodological base, the system and comparative analysis are used. The concepts that reveal the political activity of the population in its various forms are characterized. The features of the feedback functioning of the population and the government through communication mechanisms in the context of the rapid development of information technology are specified. It is shown that one of the most common forms of Internet communication are emoticons - pictograms depicting emotion. At the moment, emoticons are firmly established in the communicative practice of social networks, including as innovative ways of involving the public in political processes. The scope of application - the political process, the activities of government and the media.