TOURIST IMAGE OF THE TERRITORY: PROBLEM OF DEFINITION, APPROACHES AND METHODS OF RESEARCH, STRUCTURAL AND FUNCTIONAL FEATURES
The purpose of this article is to conduct a theoretical analysis of the tourist image of the territory, determine its structure and functions, as well as group scientific approaches and research methods. The main scientific methods for achieving the goal were: analysis, comparison and generalization. The theoretical and methodological basis of the study was the work of domestic and foreign authors studying tourist images of countries and territories from the standpoint of various scientific disciplines, primarily recreational geography, recreation, economics and territory marketing.