Features of Translation of English Advertising Texts and Slogans into Russian
The article is devoted to the study of the features of advertising texts translation, that must be taken into account in the process of transferring them into another language. The translator must not only convey the meaning of the advertisement, but also adapt it to the reader’s cultural environment. Also, the translator needs to translate the advertising text in such a way that the translation will cause the same reaction from the consumer as the original text of the advertisement does. The task of the translator is to make a correct selection of the equivalents and perform an adequate translation.