PORTRAYAL OF RUSSIAN POLITICAL LEADERS IN THE EARLY XXI CENTURY IN THE BRITISH AND AMERICAN MASS-MEDIA
The article deals with the usage of metaphor and other tropes in the UK & US mass media articles and reports, which are used to portray and evaluate the political leaders of Russia. It is devoted to various approaches and strategies (eg. metaphors and other tropes) letting the journalists achieve the pragmatic goal. The research focuses on pragmatic semantics of political journalism, namely the application of a particular communicative strategy as well as the implicit purport.