PECULIARITIES OF SHAPING THE STATE AND MUNICIPAL EMPLOYEE'S IMAGE AS PERCEIVED BY STUDENTS
The article considers the image of state and municipal employees at the present stage of society’s development, as well as the nature of interaction between state and local authorities with citizens. The problem of defining the image in general and the image of state and municipal officials in particular is examined. The research was carried out by means of the questionnaire survey method, the purpose of which was to reveal the peculiarities of forming the image of state and municipal employees, as perceived by Samara students. According to the results of the study, features were identified in the formation of the image of state and municipal employees (the qualities that an employee should have, assessment of professional competencies, the current state of the employee’s image, differences between the image of a public servant and the image of a municipal employee, in the opinion of the group of young people surveyed). According to the respondents, the need for positive coverage of the activities of state and municipal employees in the media and Internet sites was noted in the process of forming the employee’s image. The need for the employees' ability to communicate with citizens, to maintain closer interaction with citizens and to demonstrate professionalism in the course of their activities were highlighted as one of the important characteristics.