Transformation of Corporate Cinematography
Russian corporate cinema of the mid-nineties in general was shot by TV professionals. Being a commercial order it was ignored by cinematographers. Most films of the period combined the features of a TV reportage, the Soviet approach to coverage of material with visual innovations that came from western advertising market. Step by step professional development of the branch can be seen in the following decades. At the beginning of 2000 professional video studios already developed. In the recent period that began in 2012 borders of corporate cinema have become conventional. The cinema for targeted audience becomes available for Internet users. The very term of corporate cinema has been changing and transforming. At the recent stage corporate cinema in the aggregate is a unique audio and visual film ordered by a company, corporation, organization with a certain purpose can be shared among both staff members and mass audience.