USE ACTIVITY-BASED COSTING IN MARKETING ACTIVITIES TELECOMMUNICATION COMPANY
This article describes the theoretical aspects of the ABC method, stages of marketing activities on the example of the telecommunications industry. A brief description of the telecommunications market of the city of Voronezh. Based on the highly competitive environment the most appropriate tool is the use of activity-based costing in the field of marketing. By using the method of ABC in article presents the main functions of the company, and held a little analysis of whether to include a residential building in the telecommunications network