MANAGERIAL STRATEGIES AND POLICIES AS CONDITIONED BY THE CHANGING EXTERNAL ENVIRONMENT
The article focuses on strategic management, planning and decision-making conditional on varied and varying external environment/s. The authors consider four management types, which are further ranked according to market prediction possibilities and the managerial confidence in and commitment to a strategy. Emphasis is laid on the expediency of altering the strategic plan as a response to hostile external factors interference. The authors also propose that external factors be classified in accordance with their relevance for and effect on flows of funds and, ultimately, business performance.