Optimization of the Company’s Advertising Strategy
The article deals with the problem of numerical solution of auxiliary problems of the needle linearization method for optimal control problems with functional constraints. A special method based on the parameterization method is proposed to solve these problems. The implementation of the proposed approach is shown for the problem of optimizing the company’s advertising strategy. With the help of the proposed procedure, the optimal advertising strategy of the company is built, which makes it possible to distribute funds for advertising in such a way that after a certain period, the maximum profit from the sale of the advertised product is obtained.