Fundamental Homeostatic Media Model as a Opinion Manipulator
The article examines the modelling of social phenomenon - the pluralism of opinions resulting from the search for a solution in various fields of human activity. It is hypothesized that a system of judgement based on conflicting information about something is homeostatic. The article presents the mechanism of manipulation of the subject’s opinion on the basis of a set of facts confirming the correctness of choice of a specific solution of a problem situation, on the one hand, and a set of facts allowing to disprove the previous version of the decision and develop alternative solutions, on the other.