Basis for the selection of regions when expanding the activity of commercial banks to improve their competitiveness
Subject. The article offers a method to increase the competitiveness of commercial banks based on dynamic view of competitive processes through the implementation of inter-regional expansion. Objectives. The purpose is to identify the specifics of the banking services market functioning and its opportunities for entrepreneurs, to provide a rationale for improving the competitiveness of commercial banks when implementing the policy of inter-regional expansion. Methods. The study employs the methods of logical (inductive) and mathematical and statistical analysis. Results. When assessing the possibility to expand the activities of a commercial bank through inter-regional expansion into the areas adjacent to the Tula Oblast, I reveal a possibility of increasing the potential interest income by more than four percent. Conclusions. I conclude on the possibility for a commercial bank to increase its competitiveness when implementing the policy of inter-regional expansion to the neighboring areas.