STOPYTELLING AS A NEW PR-TECHNOLOGY
New methodical view on the technology of storytelling (which takes an important place in curriculims of future journalists and ad makers) is represented in this article. The authors are trying to prove that this craft (despite of external novelty) has ancient roots. The article contains review of Internet sources which teach to make storytelling and a list of literature is recommended. Methods of storytelling are emphasized in the context of Russian literature tradition.