TECHNOLOGIES OF OPPOSITION FORMATION IN TVER SOCIAL MEDIA
The article discusses the technologies of opposition formation as a communication model of the relationship between the government and society, social media should be considered as included in the processes of political communication and contributing to the formation of civil society. Assuming the functions of professional media, social media build a virtual dialogue with the authorities, expressing the point of view of a certain part of the audience. Social media claiming the status of «professional» use various technologies to form a certain picture of the world among the target audience, in particular, technologies for the formation of oppositional views and moods.