DIPFAKE AS A GHOST COMMUNICATION TECHNOLOGY
This paper describes a new phenomenon in digital integrated communications - "ghosting". Ghost communications, being an unregulated part of integrated communications, can damage both the target audience and the company that uses them. The reasons for the emergence and implementation of ghost communications are considered, the main communication technologies, the basis of which is ghosting, as well as the techniques of their application in practice are listed. Data on the criminal ghosting technology, dipfake, is given.