Fish doesn't wait! Social advertising increases demand on fish and reduces prices
«Federal agency of fishery notifies: fish is necessary for your health» - under such slogan in 2010 starts social advertising campaign for promotion offish towards Russian consumer. Screens with this slogan are set in more then fifty cities of our country. Besides Federal agency of fishery has initiated revival in Russia of retail chain «Ocean» and elaborated conception of realization of domestic fish products. For the time being in 32 parties of RF are open around sixty socially oriented stores selling fish and seafood.