PARAMETRIC APPROACH AS A TOOL FOR RATIONALIZATION OF DESIGN ACTIVITY IN MODERN FASHION INDUSTRY
The article provides a brief overview of the main issues of modern production facing designers, constructors and technologists in their professional activities. In particular: lean and waste-free production, shortening of the production cycles, energy saving, a decline of details in the product design. Simple examples give basic definitions of a parametric approach to design. The advantages of parametric design for solving the above-listed problems are described. A number of researchers define "parametric design" through the totality: algorithmic design, computational operations using computer technology, scripts, associative design. A parametric approach to design activities came to the field of design from architecture. The author of the concept of parametricism is Patrick Schumacher, the author of the manifesto of the same name. In Schumacher's understanding, parametricism is a kind of “dictate” of structure-forming algorithms. However, in the case of design of clothes and shoes, it well to define this method more broadly. The basis of parametricism "in its purest form" is a parametric mathematical model, which is modified according to the rules of the algorithm laid down in its foundation. With regard to applied design, tools come to the fore with which a designer or artist (but not a mathematician or programmer) can realize his plan. The current situation in industry dictates the integrability of approaches in professional activity in almost all its fields. Interdisciplinary interactions, interpenetration of disciplines create the basis for the training of specialists who will be in demand in the immediate future. A key role in the processes of production optimization is played by: parametric design, its affordable and flexible tools, and specialists of a new type owning them with an expanded list of integrative competencies.