The analysis of modern directions in the development of market activity of the chemist’s enterprises
In the article modern directions of development of market activity of the chemist’s enterprises according to tendencies of the domestic pharmaceutical market are analyzed. The structure of kinds of integration of the pharmaceutical enterprises is presented. Econom- ic and organizational-legal factors on which process- es of integration and consolidation are based are con- sidered. The structure of chemist’s network business in the domestic pharmaceutical market is researched and the common classification of chemist’s networks is pre- sented. The interrelation of the main marketing compo- nents of efficiency the activity of drugstores with mod- ern lines of development of pharmaceutical branch is established. The basic tendencies of development of chemist’s network business in Ukraine are certain.