STRATEGIC PLANNING AND MANAGEMENT OF A HOLDING BASED ON INFORMATION AND COGNITIVE TECHNOLOGIES
In the article, we develop the methodology of strategic planning and management of a holding, on the theoretical basis of automated system-cognitive analysis (ASC-analysis). This methodology provides scientific research of any holding by creating and researching its model. The methodology includes both the synthesis, adaptation and verification of system-cognitive models of the holding, and the use of these models for strategic planning and decision support for the management of the holding, as a complex, multiparametric, nonlinear system. The relevance of the research is due to the special role of holdings and other corporate integrated structures both in Russia as a whole and, in particular, in the Krasnodar region. Despite obvious system advantages, holdings face a wide range of problems related to management efficiency, ensuring their sustainable functioning, etc. The proposed methodology offers ways to solve these problems and can be successfully applied in holdings and other corporate integrated structures of various regions, volumes and areas of activity, which determines the relevance of the research topic. The level of significance and scientific novelty of the Research consists in the development of conceptual and theoretical and methodological provisions aimed at managing the development of holdings. The expected results and their significance are that the methodology developed as a result of the Research can be applied by holding companies and other corporate integrated structures and will significantly improve the quality of their management