WHAT IS THE "GLOBAL CULTURAL FLOW"?
The work suggests the question and the term: "What is the global cultural flow?" At first glance, the concept implies something familiar, but nevertheless abstract, correlated with the Internet network, the exchange of cultural messengers and constant flow, and in everyday recognition - "river flow" or "meditative practices". Nevertheless, the mentioned term is used in scientific articles, journalism and has an already formed structure with a definite and understandable meaning in use. This is the "name that cannot be called" (Harry Potter). The concept requires concretization, frame tuning and scientific justification.