IDEA OF A MASK IN SMART-SPACE (CULTUROLOGICAL OVERVIEW)
The main study object of the article is the phenomenon of a mask. The study of this phenomenon and related concepts shows that it occupies a strong position in the humanitarian culture of modern times. Fiction, psychological theories and practical work, certain spheres of image aesthetics and smart-space zone (computer and programmed «realities» of high technologies) are the spheres of culture which demonstrate distinctly the representation of the idea of a mask, its implementation in specific cultural products, transfer from the idea of mask phenomenon to its meanings in humanitarian culture. The work gives an overview of the specific form of modern culture - smart-space and the mask forms of «high technologies» culture which are connected with it and in which contain the problem of correlation between the true face and diversity of personalities in modern socio-cultural space.