Reframing the Word <i>vdokhnovlat’ </i>[<i>inspire</i>]: From Option to Mission
The dynamics of the conceptual content of the Russian word inspire is revealed. The reconstruction of the “communicative plot”, which acts as a referent for the analyzed nomination is carried out. Based on the materials of the National Corpus of the Russian Language, as well as texts posted on Internet resources, a selection of text fragments with the word inspire was made. The analysis of the word collocation has been carried out with the aim of its semantic reconstruction. It is argued that the word has undergone a “value reframing”. The word inspire is seen as one of the means of lexical representation of the phenomenon of influence in social networks. It is reported to have come to be used frequently in blogs in the form of 1 person: I inspire. It is emphasized that this feature does not correspond to the traditional word use of this linguistic unit in previous years. It is argued that the grammatical and semantic features of the functioning of this word in modern speech practice indicate the modification of the value category assigned to this linguistic sign.