SOCIAL ROBOT IN SHOPPING MALLS: FIRST RESULTS, CHALLENGES AND PROSPECTS FOR RESEARCHES
Social robots are gradually starting to integrate into the public spaces of shopping malls. This article provides a small overview of the studies results on the human-social robots interaction in the space of malls. As well as the challenges associated with the development of the "sociality" of the robot and possible research areas are identified. A significant factor is the effect of the wow effect on current research results. It is nec-essary to decide whether it is possible to combine several social roles in one platform, it is important to continue research on the impact of users demographic characteristics on the perception of social robots.