ADMINISTRATIVE DISCOURSE AND MANAGER''S SPEECH CULTURE
Recently, issues of the communication rules in the medical practice such as art of clinical rounds, WHAT to say and HOW to speak to a patient, "deontological chains" when rendering medical care and others are more frequently discussed in the journal "Healthcare". Our experience in arranging postgraduate courses on business communication technologies for healthcare managers and specialists demonstrates that such training programmes meet the trainees' demands but lack the applied aspects of using verbal communication means. Healthcare managers need more social and linguistic knowledge and still more corresponding skills for an effective professional communication. It has given rise to preparing this article. The administrative discourse is described briefly and three aspects of speech culture are reviewed, i.e. the linguistic, communicative, and ethical ones. Typical speech errors of the administrative discourse are shown.