... a corporate newcomer to metro Atlanta, has bought the naming rights to the $1.  ... Cannon called it the single largest marketing deal in Mercedes-Benz history. ...  Oddly, Mercedes-Benz now will have its name on two stadiums in the NFC South.  The New Orleans Saints, the Falcons' division rival, play their home games in ...
Sep 17, 2017 ... Buying naming rights to the new stadium in Atlanta will put ... said Drew Slaven,  vice president of marketing at Mercedes-Benz USA. ... The 27-year naming deal  came together in 2015, just weeks after ... The company will take advantage of  the six-story-tall circular video display board ringing the stadium, ...
The Mercedes-Benz Stadium is a multi-purpose retractable roof stadium located  in Atlanta, Georgia. The home of the Atlanta Falcons of the National Football  League (NFL) and ... Mercedes-Benz stadium holds the record of the world's  largest halo board and is one of few ...... "Naming-rights market finds more takers" .
Feb 22, 2016 ... Financial services, autos biggest buyers ... At the height of the recession, naming- rights deals were terribly unpopular ... Mercedes-Benz is naming the Atlanta  Falcons' new stadium, which opens in 2017. .... previous story.
May 5, 2017 ... According to the New York Times, the company pays between $17 ... The two  most recent stadium naming rights deals in the NFL didn't even fetch $600 million  combined. In Atlanta, Mercedes-Benz is paying $324 million over 27 years ($12  million per year) for the naming rights to the Falcons' stadium, ...
Buying the naming rights to the new Falcons stadium is the largest marketing deal in Mercedes-Benz history.