Conversion is a type of Calculation. Calculation is related to Rate. Rate is related to Exercise. the last thing you do when you Exercise is Shower. 
Insight is related to Deep. Deep is the opposite of Short. Short is related to Son. 
Conversion --IsA--> Calculation <--RelatedTo--> Rate <--RelatedTo--> Exercise --HasLastSubevent--> Shower 
Insight <--RelatedTo--> Deep <--Antonym--> Short <--RelatedTo--> Son 