Placement is related to Rank. Rank is related to Good. Good is a synonym of Beautiful. Beautiful is a synonym of Handsome. 
Builder is related to Weight. Weight is related to Exercise. you would Ski because Exercise. Ski is related to Ice. 
Placement <--RelatedTo--> Rank <--RelatedTo--> Good <--Synonym--> Beautiful <--Synonym--> Handsome 
Builder <--RelatedTo--> Weight <--RelatedTo--> Exercise <--MotivatedByGoal-- Ski <--RelatedTo--> Ice 