Shine is related to Smile. Smile is related to Say. Say is related to Conversation. 
Competitive is related to Advantage. Advantage is related to Others. Others is related to Page. 
Shine <--RelatedTo--> Smile <--RelatedTo--> Say <--RelatedTo--> Conversation 
Competitive <--RelatedTo--> Advantage <--RelatedTo--> Others <--RelatedTo--> Page 