Shift is a synonym of Move. Move is related to Carry. Carry is a type of Effect. Serve is a type of Effect. 
Cheese is part of Pizza. Cheese is a type of Thing. Thing is a type of Aim. Aim is a synonym of Direct. 
Shift <--Synonym--> Move <--RelatedTo--> Carry --IsA--> Effect <--IsA-- Serve 
Pizza <--PartOf-- Cheese --IsA--> Thing --IsA--> Aim <--Synonym--> Direct 