you are likely to find Advertising in/at/on Newspaper. you are likely to find Puzzle in/at/on Newspaper. Puzzle is related to Game. Game is related to Card. 
Administration is a synonym of Conduct. Conduct is a synonym of Action. 
Advertising --AtLocation--> Newspaper <--AtLocation-- Puzzle <--RelatedTo--> Game <--RelatedTo--> Card 
Administration <--Synonym--> Conduct <--Synonym--> Action 