Customer is related to Target. Target is a synonym of Goal. Basket is a type of Goal. you are likely to find Basket in/at/on Museum. 
you are likely to find Quote in/at/on Story. Story is a type of Fiction. History is a type of Fiction. Historian is derived from History. 
Customer <--RelatedTo--> Target <--Synonym--> Goal <--IsA-- Basket --AtLocation--> Museum 
Quote --AtLocation--> Story --IsA--> Fiction <--IsA-- History <--DerivedFrom-- Historian 