Convince is a synonym of Convert. Hay is a type of Convert. Hay is related to Feed. 
Teenager is related to Mall. you are likely to find Elevator in/at/on Mall. you are likely to find Human in/at/on Elevator. you are likely to find Human in/at/on Movie. 
Convince <--Synonym--> Convert <--IsA-- Hay <--RelatedTo--> Feed 
Teenager <--RelatedTo--> Mall <--AtLocation-- Elevator <--AtLocation-- Human --AtLocation--> Movie 