Advertising is a type of Media. Media is related to Cable. Cable is related to Cord. 
Literature can be used for Illustrate. Illustrate is a type of Picture. Cartoon is a type of Picture. 
Advertising --IsA--> Media <--RelatedTo--> Cable <--RelatedTo--> Cord 
Literature --UsedFor--> Illustrate --IsA--> Picture <--IsA-- Cartoon 