Headline is a synonym of Head. Head is related to Balloon. Balloon is a type of Envelope. Envelope is related to Address. 
you are likely to find Road in/at/on Bridge. Bid is part of Bridge. 
Headline <--Synonym--> Head <--RelatedTo--> Balloon --IsA--> Envelope <--RelatedTo--> Address 
Road --AtLocation--> Bridge <--PartOf-- Bid 