Product is related to Sell. Retail is a type of Sell. Retail is related to Market. Supermarket is derived from Market. 
you are likely to find Note in/at/on Desk. you are likely to find Note in/at/on Shelf. you are likely to find Picture in/at/on Shelf. 
Product <--RelatedTo--> Sell <--IsA-- Retail <--RelatedTo--> Market <--DerivedFrom-- Supermarket 
Desk <--AtLocation-- Note --AtLocation--> Shelf <--AtLocation-- Picture 