Ceiling is part of Hallway. Hallway is related to Stair. Stair is related to Climb. Climb is a type of Slope. 
Advertising is a type of Communication. Communication is related to Wire. Wire is a type of Device. 
Ceiling --PartOf--> Hallway <--RelatedTo--> Stair <--RelatedTo--> Climb --IsA--> Slope 
Advertising --IsA--> Communication <--RelatedTo--> Wire --IsA--> Device 