Shoot is a type of Project. Campaign is a type of Project. Campaign is a type of Venture. 
Platform is related to Oil. Oil is related to Controversy. Controversy is a synonym of Contest. Playoff is a type of Contest. 
Shoot --IsA--> Project <--IsA-- Campaign --IsA--> Venture 
Platform <--RelatedTo--> Oil <--RelatedTo--> Controversy <--Synonym--> Contest <--IsA-- Playoff 