Outlet is related to Mall. you are likely to find Counter in/at/on Mall. Counter is related to Birthday. Birthday is related to Party. 
Demographic is related to Age. Age is related to Unit. Unit is related to Cost. Cost is related to Like. 
Outlet <--RelatedTo--> Mall <--AtLocation-- Counter <--RelatedTo--> Birthday <--RelatedTo--> Party 
Demographic <--RelatedTo--> Age <--RelatedTo--> Unit <--RelatedTo--> Cost <--RelatedTo--> Like 