Importance is a synonym of Significance. Significance is a synonym of Import. Import is a synonym of Spell. Spell is a synonym of Turn. 
Say is related to Voice. Voice is related to Ability. Creativity is a type of Ability. Person wants (to) Creativity. 
Importance <--Synonym--> Significance <--Synonym--> Import <--Synonym--> Spell <--Synonym--> Turn 
Say <--RelatedTo--> Voice <--RelatedTo--> Ability <--IsA-- Creativity <--Desires-- Person 