Jeans is related to Pocket. Pocket is a type of People. People wants (to) Bicycle. Bicycle is related to Bell. 
Start is a type of Turn. Turn is a synonym of Release. Release is a synonym of Publish. Publish is a synonym of Announce. 
Jeans <--RelatedTo--> Pocket --IsA--> People --Desires--> Bicycle <--RelatedTo--> Bell 
Start --IsA--> Turn <--Synonym--> Release <--Synonym--> Publish <--Synonym--> Announce 