Factory is related to Smoke. Smoke is related to Light. Light is a type of Insight. 
Like is related to Picture. Picture is related to Sign. Sign is related to Board. Board is related to Construction. 
Factory <--RelatedTo--> Smoke <--RelatedTo--> Light --IsA--> Insight 
Like <--RelatedTo--> Picture <--RelatedTo--> Sign <--RelatedTo--> Board <--RelatedTo--> Construction 