Smart is a type of Company. Company is related to Have. Have is a different concept from Want. Want is a different concept from Reject. 
Suggestion is a type of Idea. Idea is related to Click. 
Smart --IsA--> Company <--RelatedTo--> Have <--DistinctFrom--> Want <--DistinctFrom--> Reject 
Suggestion --IsA--> Idea <--RelatedTo--> Click 