Soft is related to Bread. you are likely to find Bread in/at/on Jail. Jail is related to Residence. 
Southwest is a type of Airline. Airline is a type of Business. you are likely to find Merchant in/at/on Business. Merchant is related to Store. 
Soft <--RelatedTo--> Bread --AtLocation--> Jail <--RelatedTo--> Residence 
Southwest --IsA--> Airline --IsA--> Business <--AtLocation-- Merchant <--RelatedTo--> Store 