Marketing is a type of Shopping. Shopping can cause/lead to Panic. Panic can cause/lead to Injury. Injury is related to Harm. 
Funeral is related to Dead. Dead is related to Heat. Heat is related to Promise. 
Marketing --IsA--> Shopping --Causes--> Panic --Causes--> Injury <--RelatedTo--> Harm 
Funeral <--RelatedTo--> Dead <--RelatedTo--> Heat <--RelatedTo--> Promise 