Receiver is related to Football. Football can be Round. Round is related to Column. 
Tiny is related to Shop. Shop is related to Spending. Economy is a type of Spending. Economy is a type of Efficiency. 
Receiver <--RelatedTo--> Football --HasProperty--> Round <--RelatedTo--> Column 
Tiny <--RelatedTo--> Shop <--RelatedTo--> Spending <--IsA-- Economy --IsA--> Efficiency 