Rim is related to Basketball. Basketball is related to Head. Head is related to Leader. Superior is a type of Leader. 
North is related to Reading. Reading can be used for Pleasure. Cigarette can be used for Pleasure. 
Rim <--RelatedTo--> Basketball <--RelatedTo--> Head <--RelatedTo--> Leader <--IsA-- Superior 
North <--RelatedTo--> Reading --UsedFor--> Pleasure <--UsedFor-- Cigarette 