Reply is related to Mail. Mail is a type of Message. Promotion is a type of Message. Ad is a type of Promotion. 
Undergo is a synonym of Pass. Pass is a synonym of Enact. Enact is derived from Act. Criticize is a type of Act. 
Reply <--RelatedTo--> Mail --IsA--> Message <--IsA-- Promotion <--IsA-- Ad 
Undergo <--Synonym--> Pass <--Synonym--> Enact --DerivedFrom--> Act <--IsA-- Criticize 