Coming is related to Union. Union can be used for Represent. Represent is related to Speak. Speak is a synonym of Read. 
Product is related to Sell. Retail is a type of Sell. Retail is related to Market. Supermarket is derived from Market. 
Coming <--RelatedTo--> Union --UsedFor--> Represent <--RelatedTo--> Speak <--Synonym--> Read 
Product <--RelatedTo--> Sell <--IsA-- Retail <--RelatedTo--> Market <--DerivedFrom-- Supermarket 