Snap is a type of Sound. Sound is related to Pickup. Pickup is part of Transportation. 
Premium is related to Quality. Quality is related to Reliability. Person wants (to) Reliability. Person can Master. 
Snap --IsA--> Sound <--RelatedTo--> Pickup --PartOf--> Transportation 
Premium <--RelatedTo--> Quality <--RelatedTo--> Reliability <--Desires-- Person --CapableOf--> Master 