Pole is related to South. South is a type of Direction. Direction is a synonym of Way. 
Offering is related to Reward. Reward is related to Degree. Degree is related to Single. Single is the opposite of Crowd. 
Pole <--RelatedTo--> South --IsA--> Direction <--Synonym--> Way 
Offering <--RelatedTo--> Reward <--RelatedTo--> Degree <--RelatedTo--> Single <--Antonym--> Crowd 