Irony is related to Funny. Funny is a synonym of Ridiculous. Ridiculous is a synonym of Silly. Game can be Silly. 
Effect is a type of Impression. Impression is a type of Idea. Idea is related to Fresh. Fresh is related to Market. 
Irony <--RelatedTo--> Funny <--Synonym--> Ridiculous <--Synonym--> Silly <--HasProperty-- Game 
Effect --IsA--> Impression --IsA--> Idea <--RelatedTo--> Fresh <--RelatedTo--> Market 