Punch is related to Swing. Swing is a type of Aim. Aim is a synonym of Take. Take is a synonym of Perspective. 
Advertising is a type of Communication. Paper can be used for Advertising. Paper is related to Waste. Waste is related to Debris. 
Punch <--RelatedTo--> Swing --IsA--> Aim <--Synonym--> Take <--Synonym--> Perspective 
Communication <--IsA-- Advertising <--UsedFor-- Paper <--RelatedTo--> Waste <--RelatedTo--> Debris 