Society is related to Progress. Progress is related to Growing. Growing is related to Gas. Gas is related to Smell. 
Ash is related to Burning. Burning is related to Smoke. you would Smoke because Stupid. 
Society <--RelatedTo--> Progress <--RelatedTo--> Growing <--RelatedTo--> Gas <--RelatedTo--> Smell 
Ash <--RelatedTo--> Burning <--RelatedTo--> Smoke --MotivatedByGoal--> Stupid 