Estate is related to Lot. Lot is related to Dirt. 
Bonus is related to Raise. Raise is related to Reward. Reward is related to Promotion. Advertising is part of Promotion. 
Estate <--RelatedTo--> Lot <--RelatedTo--> Dirt 
Bonus <--RelatedTo--> Raise <--RelatedTo--> Reward <--RelatedTo--> Promotion <--PartOf-- Advertising 