Friendly is similar to Informal. Informal is a synonym of Casual. 
Lid is related to Top. Top is a type of Intensity. Intensity is related to Shade. Shade is related to Pull. 
Friendly <--SimilarTo--> Informal <--Synonym--> Casual 
Lid <--RelatedTo--> Top --IsA--> Intensity <--RelatedTo--> Shade <--RelatedTo--> Pull 