Encourage is a synonym of Stimulate. Inspire is a type of Stimulate. Rhetoric can Inspire. Rhetoric is a type of Communication. 
Standard is etymologically related to Stand. Stand is related to Corner. Corner is related to Road. Road is related to Tire. 
Encourage <--Synonym--> Stimulate <--IsA-- Inspire <--CapableOf-- Rhetoric --IsA--> Communication 
Standard --EtymologicallyRelatedTo--> Stand <--RelatedTo--> Corner <--RelatedTo--> Road <--RelatedTo--> Tire 