Product is related to Fur. Fur is related to Hide. Hide is related to Child. Child is related to Face. 
Fraud is related to Trick. Trick is related to Joke. Joke is related to Story. Story is related to Myth. 
Product <--RelatedTo--> Fur <--RelatedTo--> Hide <--RelatedTo--> Child <--RelatedTo--> Face 
Fraud <--RelatedTo--> Trick <--RelatedTo--> Joke <--RelatedTo--> Story <--RelatedTo--> Myth 