Representation is a synonym of Construct. Frame is a type of Construct. Frame is related to Year. 
Increased is related to Profit. Profit is related to Marketing. Advertising is a type of Marketing. 
Representation <--Synonym--> Construct <--IsA-- Frame <--RelatedTo--> Year 
Increased <--RelatedTo--> Profit <--RelatedTo--> Marketing <--IsA-- Advertising 