Presence is related to Company. Company is related to Good. 
Smell is related to Action. Action is related to Burn. Burn is related to Effect. Effect is related to Outcome. 
Presence <--RelatedTo--> Company <--RelatedTo--> Good 
Smell <--RelatedTo--> Action <--RelatedTo--> Burn <--RelatedTo--> Effect <--RelatedTo--> Outcome 