Square is related to Market. Marketing is derived from Market. 
Confidence is related to Self. Self is a type of Consciousness. Consciousness is derived from Conscious. Conscious is a synonym of Awake. 
Square <--RelatedTo--> Market <--DerivedFrom-- Marketing 
Confidence <--RelatedTo--> Self --IsA--> Consciousness --DerivedFrom--> Conscious <--Synonym--> Awake 