Rally is a synonym of March. March is related to Rabbit. Rabbit is related to Formal. 
Hot is related to Burn. Person does not want (to) Burn. Person does not want (to) Limited. 
Rally <--Synonym--> March <--RelatedTo--> Rabbit <--RelatedTo--> Formal 
Hot <--RelatedTo--> Burn <--NotDesires-- Person --NotDesires--> Limited 