Sound is related to Air. you are likely to find Helicopter in/at/on Air. 
you are likely to find Bar in/at/on Club. Bar is related to Shop. you are likely to find Magazine in/at/on Shop. Magazine is a type of Publisher. 
Sound <--RelatedTo--> Air <--AtLocation-- Helicopter 
Club <--AtLocation-- Bar <--RelatedTo--> Shop <--AtLocation-- Magazine --IsA--> Publisher 