Uncertainty is a type of Emotion. Emotion is related to Need. you would Buy because Need. 
Transfer is related to Fan. Fan is related to Baseball. Baseball is related to Stadium. 
Uncertainty --IsA--> Emotion <--RelatedTo--> Need <--MotivatedByGoal-- Buy 
Transfer <--RelatedTo--> Fan <--RelatedTo--> Baseball <--RelatedTo--> Stadium 