Advantage is a synonym of Reward. Reward is related to Benefit. Benefit is a synonym of Profit. Profit is related to Investment. 
Tag is a synonym of Mark. Mark is a synonym of Pipe. Pipe is a type of Play. 
Advantage <--Synonym--> Reward <--RelatedTo--> Benefit <--Synonym--> Profit <--RelatedTo--> Investment 
Tag <--Synonym--> Mark <--Synonym--> Pipe --IsA--> Play 