Oil is related to Gasoline. Gasoline is related to Shell. Shell is related to Beach. 
Publisher is a type of Owner. Owner is related to Doll. Doll is related to Look. View is a type of Look. 
Oil <--RelatedTo--> Gasoline <--RelatedTo--> Shell <--RelatedTo--> Beach 
Publisher --IsA--> Owner <--RelatedTo--> Doll <--RelatedTo--> Look <--IsA-- View 