Account is a type of Norm. Account is a synonym of Reply. 
Engineer is related to Electric. Electric is related to Tape. Tape is related to Office. Office is related to Workplace. 
Norm <--IsA-- Account <--Synonym--> Reply 
Engineer <--RelatedTo--> Electric <--RelatedTo--> Tape <--RelatedTo--> Office <--RelatedTo--> Workplace 