Product is related to Purchase. Purchase is related to Shop. Shop is related to Exchange. Exchange is related to Program. 
Attract is a synonym of Pull. Gather is a type of Pull. Gather is related to Party. you are likely to find Performer in/at/on Party. 
Product <--RelatedTo--> Purchase <--RelatedTo--> Shop <--RelatedTo--> Exchange <--RelatedTo--> Program 
Attract <--Synonym--> Pull <--IsA-- Gather <--RelatedTo--> Party <--AtLocation-- Performer 