Reception can be used for Celebrate. Success would make you want to Celebrate. Success can be used for Feeling. 
Incentive is a synonym of Bonus. Bonus is related to Benefit. Benefit is related to Charity. Charity is a type of Virtue. 
Reception --UsedFor--> Celebrate <--CausesDesire-- Success --UsedFor--> Feeling 
Incentive <--Synonym--> Bonus <--RelatedTo--> Benefit <--RelatedTo--> Charity --IsA--> Virtue 