Scary is related to Skull. Skull is related to Face. Face is related to Social. Festival is a type of Social. 
Intention is related to Design. Design is related to Written. 
Scary <--RelatedTo--> Skull <--RelatedTo--> Face <--RelatedTo--> Social <--IsA-- Festival 
Intention <--RelatedTo--> Design <--RelatedTo--> Written 