Commercial is related to Tv. Tv is related to Detective. Detective is derived from Detect. Detect is a synonym of Glimpse. 
Say is a synonym of State. Announce is a type of State. Newspaper can Announce. Newspaper is related to Column. 
Commercial <--RelatedTo--> Tv <--RelatedTo--> Detective --DerivedFrom--> Detect <--Synonym--> Glimpse 
Say <--Synonym--> State <--IsA-- Announce <--CapableOf-- Newspaper <--RelatedTo--> Column 