People is related to Gun. Gun is related to Hip. Person wants (to) Hip. Person is related to Figure. 
Prize is etymologically related to Praise. Praise is related to Church. you are likely to find Shame in/at/on Church. Shame is related to Embarrassed. 
People <--RelatedTo--> Gun <--RelatedTo--> Hip <--Desires-- Person <--RelatedTo--> Figure 
Prize --EtymologicallyRelatedTo--> Praise <--RelatedTo--> Church <--AtLocation-- Shame <--RelatedTo--> Embarrassed 