Vertical is a synonym of Pipe. Pipe is related to Goal. Goal is related to Score. 
Import is a synonym of Significance. Consequence is a type of Significance. Consequence is a synonym of Rank. 
Vertical <--Synonym--> Pipe <--RelatedTo--> Goal <--RelatedTo--> Score 
Import <--Synonym--> Significance <--IsA-- Consequence <--Synonym--> Rank 