Advertising is a type of Marketing. Distribution is part of Marketing. Distribution is a synonym of Deal. Deal is a synonym of Mess. 
Fascinating is similar to Interesting. Project can be Interesting. Project is a type of Transmit. 
Advertising --IsA--> Marketing <--PartOf-- Distribution <--Synonym--> Deal <--Synonym--> Mess 
Fascinating <--SimilarTo--> Interesting <--HasProperty-- Project --IsA--> Transmit 