Reader is a type of Scholar. Scholarship is derived from Scholar. Scholarship is a synonym of Knowledge. Knowledge is a synonym of Awareness. 
Lunch is related to Feed. Feed is related to Lead. 
Reader --IsA--> Scholar <--DerivedFrom-- Scholarship <--Synonym--> Knowledge <--Synonym--> Awareness 
Lunch <--RelatedTo--> Feed <--RelatedTo--> Lead 