Endorse is a type of Sign. Sign can be used for Identification. you are likely to find Identification in/at/on Purse. 
Basement is a type of Support. you are likely to find Snake in/at/on Basement. Snake is related to Animal. Animal is related to Insect. 
Endorse --IsA--> Sign --UsedFor--> Identification --AtLocation--> Purse 
Support <--IsA-- Basement <--AtLocation-- Snake <--RelatedTo--> Animal <--RelatedTo--> Insect 