Conventional is a synonym of Average. Average is related to Point. 
Claim is related to Marker. you are likely to find Marker in/at/on School. School is related to Social. Social is related to Friendly. 
Conventional <--Synonym--> Average <--RelatedTo--> Point 
Claim <--RelatedTo--> Marker --AtLocation--> School <--RelatedTo--> Social <--RelatedTo--> Friendly 