Contact is related to Friend. Friend is related to Peer. Peer is the opposite of Boss. you are likely to find Boss in/at/on Conference. 
Snow would make you want to Ski. you would Ski because Excitement. 
Contact <--RelatedTo--> Friend <--RelatedTo--> Peer <--Antonym--> Boss --AtLocation--> Conference 
Snow --CausesDesire--> Ski --MotivatedByGoal--> Excitement 