Cold is related to Trouble. Trouble is the opposite of Help. 
Card is related to Game. Game is related to Puzzle. you are likely to find Puzzle in/at/on Newspaper. you are likely to find Advertising in/at/on Newspaper. 
Cold <--RelatedTo--> Trouble <--Antonym--> Help 
Card <--RelatedTo--> Game <--RelatedTo--> Puzzle --AtLocation--> Newspaper <--AtLocation-- Advertising 