Supermarket can be used for Shopping. Shopping is a form of Shop. you are likely to find Jeans in/at/on Shop. 
Southern is etymologically related to South. South is a type of Region. Atmosphere is a type of Region. Atmosphere is related to Planet. 
Supermarket --UsedFor--> Shopping --FormOf--> Shop <--AtLocation-- Jeans 
Southern --EtymologicallyRelatedTo--> South --IsA--> Region <--IsA-- Atmosphere <--RelatedTo--> Planet 