Hell is a type of Region. Region is related to Place. Place is a synonym of Mood. Mood is related to Ring. 
Promote is a synonym of Push. Push is a synonym of Approach. 
Hell --IsA--> Region <--RelatedTo--> Place <--Synonym--> Mood <--RelatedTo--> Ring 
Promote <--Synonym--> Push <--Synonym--> Approach 