Heel is a type of End. End is a synonym of Purpose. Purpose is a synonym of Determination. Determination is related to Focus. 
Shop is related to Establishment. Establishment is a synonym of Foundation. Foundation is a synonym of Basis. Basis is a type of Explanation. 
Heel --IsA--> End <--Synonym--> Purpose <--Synonym--> Determination <--RelatedTo--> Focus 
Shop <--RelatedTo--> Establishment <--Synonym--> Foundation <--Synonym--> Basis --IsA--> Explanation 