Food is related to Rib. Rib is related to Pork. Pork is a different concept from Beef. 
Dog wants (to) Attention. Attention is a synonym of Watch. Watch is a type of Gear. 
Food <--RelatedTo--> Rib <--RelatedTo--> Pork <--DistinctFrom--> Beef 
Dog --Desires--> Attention <--Synonym--> Watch --IsA--> Gear 