Negative is related to Bad. Bad is a synonym of Tough. Tough is related to Man. Man is related to Road. 
Language is a type of Medium. Media is a form of Medium. Media is related to Book. 
Negative <--RelatedTo--> Bad <--Synonym--> Tough <--RelatedTo--> Man <--RelatedTo--> Road 
Language --IsA--> Medium <--FormOf-- Media <--RelatedTo--> Book 