Burden is related to Price. Price is related to Representation. Stereotype is a type of Representation. 
Brand is related to Apple. Apple is related to Day. Day is related to Gray. Gray is related to Newspaper. 
Burden <--RelatedTo--> Price <--RelatedTo--> Representation <--IsA-- Stereotype 
Brand <--RelatedTo--> Apple <--RelatedTo--> Day <--RelatedTo--> Gray <--RelatedTo--> Newspaper 