Hot is related to Balloon. Balloon can be used for Celebration. Celebration is related to Event. Event is related to Ceremony. 
Football is a type of Sport. Running is a type of Sport. 
Hot <--RelatedTo--> Balloon --UsedFor--> Celebration <--RelatedTo--> Event <--RelatedTo--> Ceremony 
Football --IsA--> Sport <--IsA-- Running 