Advance is related to Estimate. Make is a type of Estimate. Make is a synonym of Brand. 
Process is related to Call. Call is related to Attract. Attract is a synonym of Appeal. 
Advance <--RelatedTo--> Estimate <--IsA-- Make <--Synonym--> Brand 
Process <--RelatedTo--> Call <--RelatedTo--> Attract <--Synonym--> Appeal 