Person wants (to) Quality. Person is related to Customer. Customer is a type of Consumer. 
you are likely to find Monkey in/at/on Joke. Monkey is related to Long. Long is the opposite of Brief. Brief is related to Law. 
Quality <--Desires-- Person <--RelatedTo--> Customer --IsA--> Consumer 
Joke <--AtLocation-- Monkey <--RelatedTo--> Long <--Antonym--> Brief <--RelatedTo--> Law 