Conservation is related to Saving. Money can be used for Saving. Money is related to Customer. 
Item is related to Coat. Coat is related to Like. Like is related to Feed. 
Conservation <--RelatedTo--> Saving <--UsedFor-- Money <--RelatedTo--> Customer 
Item <--RelatedTo--> Coat <--RelatedTo--> Like <--RelatedTo--> Feed 