Aisle is related to Term. Term is related to Factor. Factor is related to Condition. Fortune is a type of Condition. 
Presentation is a type of Ceremony. Exposure is a type of Presentation. 
Aisle <--RelatedTo--> Term <--RelatedTo--> Factor <--RelatedTo--> Condition <--IsA-- Fortune 
Ceremony <--IsA-- Presentation <--IsA-- Exposure 