Conservation is related to People. People is related to Parade. Parade is a synonym of Exhibit. Exhibit is a synonym of Exhibition. 
Represent is related to Stand. Stand is a type of Be. Be is related to Rule. Rule is related to Leading. 
Conservation <--RelatedTo--> People <--RelatedTo--> Parade <--Synonym--> Exhibit <--Synonym--> Exhibition 
Represent <--RelatedTo--> Stand --IsA--> Be <--RelatedTo--> Rule <--RelatedTo--> Leading 