Scan is a synonym of Read. Read is related to Writing. Writing is related to Notice. 
View is a type of Look. Look is related to Doll. Doll is related to Owner. Publisher is a type of Owner. 
Scan <--Synonym--> Read <--RelatedTo--> Writing <--RelatedTo--> Notice 
View --IsA--> Look <--RelatedTo--> Doll <--RelatedTo--> Owner <--IsA-- Publisher 