Brown is related to Board. Board is related to Water. Water is related to Blue. 
Pull is a synonym of Attract. Attract is a synonym of Appeal. Plead is a type of Appeal. 
Brown <--RelatedTo--> Board <--RelatedTo--> Water <--RelatedTo--> Blue 
Pull <--Synonym--> Attract <--Synonym--> Appeal <--IsA-- Plead 