Pitch is a type of Set. Set is a synonym of Intent. Intent is related to Call. 
Cool is related to Good. Good is related to Fair. Fair is related to Equality. Equality is a synonym of Equation. 
Pitch --IsA--> Set <--Synonym--> Intent <--RelatedTo--> Call 
Cool <--RelatedTo--> Good <--RelatedTo--> Fair <--RelatedTo--> Equality <--Synonym--> Equation 