Design is related to Art. Art is related to Media. Media is related to Book. Book is a synonym of Rocket. 
Respect is related to Accept. Yield is a type of Accept. Yield is a synonym of Soften. 
Design <--RelatedTo--> Art <--RelatedTo--> Media <--RelatedTo--> Book <--Synonym--> Rocket 
Respect <--RelatedTo--> Accept <--IsA-- Yield <--Synonym--> Soften 