Topic is a synonym of Purpose. Purpose is a synonym of Design. Design is related to High. High is related to Recruit. 
Product is a type of Consequence. Fruit is a type of Consequence. Fruit is related to Market. Market is related to Buy. 
Topic <--Synonym--> Purpose <--Synonym--> Design <--RelatedTo--> High <--RelatedTo--> Recruit 
Product --IsA--> Consequence <--IsA-- Fruit <--RelatedTo--> Market <--RelatedTo--> Buy 