Bar is related to Gather. Gather is a synonym of Come. Come is a type of Change. Change is related to Transformation. 
Publicity is related to Press. Press is a synonym of Bid. 
Bar <--RelatedTo--> Gather <--Synonym--> Come --IsA--> Change <--RelatedTo--> Transformation 
Publicity <--RelatedTo--> Press <--Synonym--> Bid 