Punishment is related to Guilty. 
Advertising is part of Promotion. you are likely to find Advertising in/at/on Newspaper. you are likely to find Newspaper in/at/on Jail. you are likely to find Prisoner in/at/on Jail. 
Punishment <--RelatedTo--> Guilty 
Promotion <--PartOf-- Advertising --AtLocation--> Newspaper --AtLocation--> Jail <--AtLocation-- Prisoner 