Crowd is related to Place. Place is a synonym of Rate. Rate is related to Slope. Slope is related to Dip. 
Creative is related to Idea. Idea is related to Mind. Mind is a type of Notice. 
Crowd <--RelatedTo--> Place <--Synonym--> Rate <--RelatedTo--> Slope <--RelatedTo--> Dip 
Creative <--RelatedTo--> Idea <--RelatedTo--> Mind --IsA--> Notice 