Exchange is related to Trading. Trading is related to Money. Money is related to Case. Case is related to Pillow. 
you would Celebrate because Birthday. Reception can be used for Celebrate. Wake is a type of Reception. 
Exchange <--RelatedTo--> Trading <--RelatedTo--> Money <--RelatedTo--> Case <--RelatedTo--> Pillow 
Birthday <--MotivatedByGoal-- Celebrate <--UsedFor-- Reception <--IsA-- Wake 