Coat is related to Protection. Protection is related to Shoe. Shoe can be used for Sale. Sale is related to Retail. 
Newspaper can Inform. Announce is a type of Inform. Announce is a type of Name. Name is related to Drink. 
Coat <--RelatedTo--> Protection <--RelatedTo--> Shoe --UsedFor--> Sale <--RelatedTo--> Retail 
Newspaper --CapableOf--> Inform <--IsA-- Announce --IsA--> Name <--RelatedTo--> Drink 