Line is related to Connection. Bridge is a type of Connection. you are likely to find Steel in/at/on Bridge. Steel is related to Shine. 
Bonus is related to Raise. Raise is related to Reward. Reward is related to Promotion. Advertising is part of Promotion. 
Line <--RelatedTo--> Connection <--IsA-- Bridge <--AtLocation-- Steel <--RelatedTo--> Shine 
Bonus <--RelatedTo--> Raise <--RelatedTo--> Reward <--RelatedTo--> Promotion <--PartOf-- Advertising 