People have Consciousness. People can be Good. Good is a different concept from Average. 
you are likely to find Customer in/at/on Bar. you are likely to find Bar in/at/on Jail. you are likely to find Soap in/at/on Jail. 
Consciousness <--HasA-- People --HasProperty--> Good <--DistinctFrom--> Average 
Customer --AtLocation--> Bar --AtLocation--> Jail <--AtLocation-- Soap 