Conversion is related to Call. Recall is a type of Call. Recall is a synonym of Pull. Pull is the opposite of Shove. 
Shame is a type of Compel. Shame is the opposite of Honor. Honor is related to Duty. Duty is related to Moral. 
Conversion <--RelatedTo--> Call <--IsA-- Recall <--Synonym--> Pull <--Antonym--> Shove 
Compel <--IsA-- Shame <--Antonym--> Honor <--RelatedTo--> Duty <--RelatedTo--> Moral 