West is similar to South. South is related to Continent. Continent is related to Global. 
Exciting is related to News. News is related to Daily. Daily is related to Habit. 
West <--SimilarTo--> South <--RelatedTo--> Continent <--RelatedTo--> Global 
Exciting <--RelatedTo--> News <--RelatedTo--> Daily <--RelatedTo--> Habit 