Come is the opposite of Depart. Depart is a synonym of Vary. 
Advertising is part of Promotion. Promotion is related to Reward. Reward is related to Raise. Raise is related to Bonus. 
Come <--Antonym--> Depart <--Synonym--> Vary 
Advertising --PartOf--> Promotion <--RelatedTo--> Reward <--RelatedTo--> Raise <--RelatedTo--> Bonus 