Seat can be used for Kick. Seat is related to Single. Single is related to Cell. Cell is related to Electronic. 
People can be used for Play. you are likely to find People in/at/on Building. you are likely to find Shareholder in/at/on Building. 
Kick <--UsedFor-- Seat <--RelatedTo--> Single <--RelatedTo--> Cell <--RelatedTo--> Electronic 
Play <--UsedFor-- People --AtLocation--> Building <--AtLocation-- Shareholder 