Ruin is related to Bad. People can be Bad. People wants (to) Social. Social is related to Society. 
you are likely to find Feather in/at/on Bid. Bid is a synonym of Tender. Tender is a type of Change. 
Ruin <--RelatedTo--> Bad <--HasProperty-- People --Desires--> Social <--RelatedTo--> Society 
Feather --AtLocation--> Bid <--Synonym--> Tender --IsA--> Change 