Comfort is related to Soup. Soup is related to Paint. Paint is related to Substance. Substance is related to Paper. 
Connect is a type of Hit. Connect is related to Communication. 
Comfort <--RelatedTo--> Soup <--RelatedTo--> Paint <--RelatedTo--> Substance <--RelatedTo--> Paper 
Hit <--IsA-- Connect <--RelatedTo--> Communication 