Franchise is related to Chain. Chain is a type of Series. Series is a synonym of Sequence. 
Sweet is related to Apple. Apple is related to Head. Head is related to Hand. Hand is related to Butterfly. 
Franchise <--RelatedTo--> Chain --IsA--> Series <--Synonym--> Sequence 
Sweet <--RelatedTo--> Apple <--RelatedTo--> Head <--RelatedTo--> Hand <--RelatedTo--> Butterfly 