Mad is related to Theory. Theory is related to Formal. Formal is a different concept from Informal. Informal is similar to Friendly. 
Record is related to Plate. Plate is related to Like. Like is related to Number. 
Mad <--RelatedTo--> Theory <--RelatedTo--> Formal <--DistinctFrom--> Informal <--SimilarTo--> Friendly 
Record <--RelatedTo--> Plate <--RelatedTo--> Like <--RelatedTo--> Number 