Standing is related to Popular. Popular is related to Fame. Phone is etymologically related to Fame. Phone is related to Mobile. 
Advertising is related to Poster. Poster is related to Print. Print is related to Reading. Reading is related to Performance. 
Standing <--RelatedTo--> Popular <--RelatedTo--> Fame <--EtymologicallyRelatedTo-- Phone <--RelatedTo--> Mobile 
Advertising <--RelatedTo--> Poster <--RelatedTo--> Print <--RelatedTo--> Reading <--RelatedTo--> Performance 