Advance is a type of Travel. Bounce is a type of Travel. 
Food is related to Rice. Rice is related to Agricultural. Agricultural is related to Farmer. Farmer is related to Crop. 
Advance --IsA--> Travel <--IsA-- Bounce 
Food <--RelatedTo--> Rice <--RelatedTo--> Agricultural <--RelatedTo--> Farmer <--RelatedTo--> Crop 