Send is related to Transport. Elevator can be used for Transport. Elevator can be used for Raise. Raise is a type of Better. 
Cotton is related to Jeans. you are likely to find Jeans in/at/on Mall. you are likely to find Bank in/at/on Mall. Bank is a type of Company. 
Send <--RelatedTo--> Transport <--UsedFor-- Elevator --UsedFor--> Raise --IsA--> Better 
Cotton <--RelatedTo--> Jeans --AtLocation--> Mall <--AtLocation-- Bank --IsA--> Company 