Fisherman is related to Trade. Trade is a synonym of Deal. Deal is a synonym of Sell. 
Snap is a synonym of Click. Click is related to Idea. Idea is related to Innovative. 
Fisherman <--RelatedTo--> Trade <--Synonym--> Deal <--Synonym--> Sell 
Snap <--Synonym--> Click <--RelatedTo--> Idea <--RelatedTo--> Innovative 