Surprise requires Surprising. Surprise is related to Excitement. Enthusiasm is a type of Excitement. Enthusiasm is related to Ambition. 
Advertising is a type of Marketing. Marketing is related to Profit. Profit is the opposite of Lose. Lose is the opposite of Discover. 
Surprising <--HasPrerequisite-- Surprise <--RelatedTo--> Excitement <--IsA-- Enthusiasm <--RelatedTo--> Ambition 
Advertising --IsA--> Marketing <--RelatedTo--> Profit <--Antonym--> Lose <--Antonym--> Discover 