Creativity is related to Idea. Idea is related to Deer. Flag is part of Deer. Flag is related to Poster. 
Direction is related to Straight. Straight is a synonym of Square. Square is a type of Conservative. 
Creativity <--RelatedTo--> Idea <--RelatedTo--> Deer <--PartOf-- Flag <--RelatedTo--> Poster 
Direction <--RelatedTo--> Straight <--Synonym--> Square --IsA--> Conservative 