Heel is a type of Dance. Dance is related to Dirty. Dirty is derived from Dirt. 
Mass is related to Weight. Weight is related to Amount. Amount is related to Offer. Hook is a type of Offer. 
Heel --IsA--> Dance <--RelatedTo--> Dirty --DerivedFrom--> Dirt 
Mass <--RelatedTo--> Weight <--RelatedTo--> Amount <--RelatedTo--> Offer <--IsA-- Hook 