Company is related to Presence. Presence is related to Being. Being is related to Ready. Ready is related to Preparation. 
Singer is related to Good. Good is related to Charm. Charm is related to Personality. Personality is a type of Celebrity. 
Company <--RelatedTo--> Presence <--RelatedTo--> Being <--RelatedTo--> Ready <--RelatedTo--> Preparation 
Singer <--RelatedTo--> Good <--RelatedTo--> Charm <--RelatedTo--> Personality --IsA--> Celebrity 