Solar Energy Research Centre (SERC) did a study on ‘Introducing solar power in Pakistan’. The study answers the question of; what is the importance of solar energy in countries like Pakistan? In the developing world, the availability and cost of power can play a vital role in economic development and people’s well-being. As countries become wealthier and their populations grow, demand for energy increases. Traditional sources of energy are often too expensive to satisfy this demand. There are also concerns about the limited reserves of fossil fuels and their environmental costs. Solar energy, in particular, is an excellent alternative to fossil fuels, particularly for such developing countries as Pakistan that receive high levels of solar radiation. More and more countries, therefore, are introducing economically and environmentally sound energy policies and are turning to solar energy for a wide range of uses, including cooking and water heating. However, people are unlikely to adopt a completely new technology until they know something about it and have seen how it works. They need to have access to clearly presented information that explains the technical and economic benefits of replacing long-established traditional methods with new, innovative ways of doing things. This means that the new technology must be readily available. When this project began, the Solar Energy Research Centre (SERC) in Pakistan had already developed designs for solar geysers and cookers suited to the country’s socio-economic conditions. However, the Centre did not have facilities to manufacture these devices at affordable prices and of high enough quality. With US$2,500 in funding, SERC was able to establish an up-to-date facility for the mass production of solar geysers and cookers and provide all the necessary technical support, service implementation and management for such a facility.