0_Apprentice
The tour de france looks so physically taxing
1_Wizard
The The Tour de France race was first organized in 1903 to increase sales for the newspaper "L'Auto"; which is currently run by the Amaury Sport Organisation.
0_Apprentice
Haha it became so huge off of a simple promotional stunt.
1_Wizard
Yes, indeed! And, were you aware that it has been held annually since its first edition in 1903 except when it was stopped for the two World Wars? 
0_Apprentice
Dang i guess thats a good reason to stop it.
1_Wizard
Yeah! And it is a tradition that the race is held primarily in the month of July. Although, I am not sure why or what started that. 