0_Wizard
Nike is one of my favorite shoes brand, nike  is an American multinational corporation that is engaged in the design
Nike, Inc. (; ) is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services.
chosen_Nike,_Inc._0
Nike, Inc.
chosen_topic_0_Nike_Inc
Nike, Inc.
Nike, Inc. (; ) is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses.
Air Jordan
Air Jordan is a brand of basketball footwear and athletic clothing produced by Nike. It was created for former professional basketball player, Michael Jordan. The original Air Jordan I sneaker, were produced exclusively for Jordan in early 1984, and released to the public in late 1984. The shoes were designed for Nike by Peter Moore, Tinker Hatfield, and Bruce Kilgore. Since its introduction into the sports shoe market, the Air Jordans evolved from the original basketball shoes to models for different uses, including I-XXXII. The Jordan brand sponsors 21 active NBA players, including Jimmy Butler, Chris Paul, Blake Griffin, Kawhi Leonard, Russell Westbrook and Carmelo Anthony.
Adidas
Adidas AG () (stylised as ɑdidɑs since 1949) is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, TaylorMade golf company (including Ashworth), Runtastic, an Austrian fitness technology company, and 8.33% of Bayern Munich, the football club. Adidas' revenue for 2016 was listed at €19.29 billion. The company was started by Adolf Dassler in his mother's house; he was joined by his elder brother Rudolf in 1924 under the name Dassler Brothers Shoe Factory.
Apple Inc.
Apple Inc. is an American multinational technology company headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and online services. The company's hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, and the HomePod smart speaker. Apple's software includes the macOS and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites, as well as professional applications like Final Cut Pro, Logic Pro, or Xcode.
Multinational corporation
A multinational corporation"" or worldwide enterprise is a corporate organization that owns or controls production of goods or services in two or more countries other than their home country. A multinational corporation (MNC) can also be referred to as a multinational enterprise (MNE), a transnational enterprise (TNE), a transnational corporation (TNC), an international corporation, or a stateless corporation. There are subtle but real differences between these three labels, as well as multinational corporation and worldwide enterprise. Multinational corporations are criticized as being in lack of ethical standards, and that this shows up in how they evade ethical laws and leverage their own business agenda with capital, and even the military backing off their own wealthy host nation-states.
Umbrella brand
Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two or more related products. Umbrella branding is mainly used by companies with a positive brand equity (value of a brand in a certain marketplace). All products use the same means of identification and lack additional brand names or symbols etc. This marketing practice differs from brand extension in that umbrella branding involves the marketing of similar products, rather than differentiated products, under one brand name. Hence, umbrella branding may be considered as a type of brand extension.
Nike Skateboarding
Nike Skateboarding, primarily known as Nike SB, is the Nike brand for its line of shoes, clothing, and equipment for skateboarding. In 1997, Nike commenced production of its own line of skate shoes, but was unable to sell to many specialist skate shops, as the market was already strongly in favour of companies such as DC, Globe, eS Footwear, Emerica, and Vans; Nike was not considered a core skateboarding brand among the skateboarding community and, therefore, did not receive the necessary level of support. In 2002, Nike introduced the "SB" brand. The Nike SB Dunk Low model was released, and consisted of padded tongues and collars and the "Zoom Air" insoles; the shoe was more similar to other skate shoe styles than the corporation's previous attempts.