0_Apprentice
Do you know anything about the field of influencer marketing?
1_Wizard
I think that that is marketing that is focused more on influential people than the target market.  Like promoting an item by using the fact that Mrs. Big so and so likes it.
0_Apprentice
That makes sense people tend to follow the ideas of famous known people more often.
1_Wizard
Yeah, I guess they figure out who has influence over the buyers and then they do the marketing based on those people.