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I love to read, reading is a process of decoding symbols to make meaning out of something
Reading is a complex "cognitive process" of decoding symbols in order to construct or derive meaning (reading comprehension).
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Reading (process)
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Learning to read
Learning to read is the acquisition and practice of the skills necessary to understand the meaning behind printed words. For a fairly good reader, the skill of reading often feels simple, effortless, and automatic; however, the process of learning to read is complex and builds on cognitive, linguistic, and social skills developed from a very early age. Usually, in order to understand a text, it is necessary to understand the spoken language associated with that text. In this way, writing systems are distinguished form many other symbolic communication systems. Once established, writing systems on the whole change more slowly than their spoken counterparts, and often preserve features and expressions which are no longer current in the spoken language.
Reading (process)
Reading is a complex "cognitive process" of decoding symbols in order to construct or derive meaning (reading comprehension). Reading is a means of language acquisition, communication, and of sharing information and ideas. Like all languages, it is a complex interaction between the text and the reader which is shaped by the reader’s prior knowledge, experiences, attitude, and language community which is culturally and socially situated. The reading process requires continuous practice, development, and refinement. In addition, reading requires creativity and critical analysis. Consumers of literature make ventures with each piece, innately deviating from literal words to create images that make sense to them in the unfamiliar places the texts describe.
Encoding/decoding model of communication
The Encoding/decoding model of communication was first developed by cultural studies scholar Stuart Hall in 1973. Titled 'Encoding and Decoding in the Television Discourse', Hall's essay offers a theoretical approach of how media messages are produced, disseminated, and interpreted. As an important member of the Birmingham School of Cultural Studies, Hall had a major influence on media studies. His model claims that television and other media audiences are presented with messages that are decoded, or interpreted in different ways depending on an individual's cultural background, economic standing, and personal experiences.
Reading for special needs
Reading for special needs has become an area of interest as the understanding of reading has improved. Teaching children with special needs how to read was not historically pursued due to perspectives of a Reading Readiness model. This model assumes that a reader must learn to read in a hierarchical manner such that one skill must be mastered before learning the next skill (e.g., a child might be expected to learn the names of the letters in the alphabet in the correct order before being taught how to read his or her name). This approach often led to teaching sub-skills of reading in a decontextualized manner.
Marketing communications
Marketing communications (MC, marcom, marcomm) uses different marketing channels and tools in combination: Marketing communication channels focuses on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, promotion and public relations. MC are made up of the marketing mix which is made up of the 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of the 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service based business.
Semiotics
Semiotics (also called semiotic studies) is the study of meaning-making, the study of sign process (semiosis) and meaningful communication. It is not to be confused with the Saussurean tradition called semiology which is a subset of semiotics. This includes the study of signs and sign processes, indication, designation, likeness, analogy, allegory, metonymy, metaphor, symbolism, signification, and communication. The semiotic tradition explores the study of signs and symbols as a significant part of communications. As different from linguistics, however, semiotics also studies non-linguistic sign systems.
Media literacy
Media literacy encompasses the practices that allow people to access, critically evaluate, and create media. Media literacy is not restricted to one medium. There are four important skills that help the viewer or reader understand the meaning: accessing media, analyzing content, being able to evaluate messages, and being able to create media for self-expression and communication. Media literacy typically lends itself to a deeper meaning and analysis of the work, not necessarily just a direct understanding of fact represented in the work. Media literacy also concerns the ability to identify when there is a problem that impacts democracy, thus allowing the public to generate its own opinion, which can influence society.