0_Wizard
Amazingly, by 2014 Ferrari was chosen as the world's most powerful brand by Brand Finance.
In 2014, Ferrari was rated the world's most powerful brand by Brand Finance.
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Ferrari
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Ferrari
Ferrari N.V. () is an Italian sports car manufacturer based in Maranello. Founded by Enzo Ferrari in 1939 out of Alfa Romeo's race division as "Auto Avio Costruzioni", the company built its first car in 1940. However, the company's inception as an auto manufacturer is usually recognized in 1947, when the first Ferrari-badged car was completed. In 2014, Ferrari was rated the world's most powerful brand by Brand Finance. In May 2012 the 1962 Ferrari 250 GTO became the most expensive car in history, selling in a private transaction for to American communications magnate Craig McCaw. Fiat S.p.A. acquired 50% of Ferrari in 1969 and expanded its stake to 90% in 1988.
Brand Finance
Brand Finance is an independent branded business valuation consultancy. It advises strongly branded organisations, or those with valuable intangible assets, on how to maximise their value through effective management of their brand and other intangible assets. Brand Finance has been certified with ISO 10668:2010. , the company evaluates over 3,500 brands annually. Brand Finance was founded in 1996 by David Haigh, who qualified as a Chartered Accountant with Price Waterhouse in London. Prior to setting up Brand Finance, he was the Director of Interbrand’s global brand valuation practice in London.
Lego
Lego (; stylized as LEGO) is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colourful interlocking plastic bricks accompanying an array of gears, figurines called minifigures, and various other parts. Lego pieces can be assembled and connected in many ways, to construct objects; vehicles, buildings, and working robots. Anything constructed can then be taken apart again, and the pieces used to make other objects. The Lego Group began manufacturing the interlocking toy bricks in 1949.
Italy
Italy ( ; ), officially the Italian Republic (), is a unitary parliamentary republic in Europe. Located in the heart of the Mediterranean Sea, Italy shares open land borders with France, Switzerland, Austria, Slovenia, San Marino and Vatican City. Italy covers an area of and has a largely temperate seasonal and Mediterranean climate. With around 61 million inhabitants it is the fourth most populous EU member state. Since classical times, ancient Phoenicians, Carthaginians and Greeks established settlements in the south of Italy, with Etruscans and Celts inhabiting the centre and the north of Italy respectively and various ancient Italian tribes and Italic peoples dispersed throughout the Italian Peninsula and insular Italy.
Touchpoint
A touchpoint can be defined as any way a consumer can interact with a business, whether it be person-to-person, through a website, an app or any form of communication (“Touchpoint Glossary”, n.d.). When consumers come in contact with these touchpoints it gives them the opportunity to compare their prior perceptions of the business and form an opinion (Stein, & Ramaseshan, 2016). Touchpoints in marketing communications are the varying ways that a brand interacts and displays information to prospective customers and current customers. Touchpoints allow customers to have experiences every time they “touch’ any part of the product, service, brand or organization, across multiple channels and various points in time (Pantano and Milena, 2015 and Zomerdijk and Voss, 2010).
History of Formula One
Formula One automobile racing has its roots in the European Grand Prix championships of the 1920s and 1930s, though the foundation of the modern Formula One began in 1946 with the Fédération Internationale de l'Automobile's (FIA) standardisation of rules, which was followed by a World Championship of Drivers in 1950. The sport's history parallels the evolution of its technical regulations. In addition to the world championship series, non-championship Formula One races were held for many years, the last held in 1983 due to the rising cost of competition. National championships existed in South Africa and the United Kingdom in the 1960s and 1970s.
Scuderia Ferrari
Scuderia Ferrari S.p.A. competing as Scuderia Ferrari () is the official name of the racing division of luxury Italian auto manufacturer, Ferrari, and the racing team that competes in Formula One racing. The team is also nicknamed "The Prancing Horse", with reference to their logo. It is the oldest surviving and most successful Formula One team, having competed in every world championship since the 1950 Formula One season. The team was founded by Enzo Ferrari, initially to race cars produced by Alfa Romeo, though by 1947 Ferrari had begun building its own cars. Among its important achievements outside Formula One are winning the World Sportscar Championship, 24 Hours of Le Mans, 24 Hours of Daytona, 12 Hours of Sebring, races for Grand tourer cars and racing on road courses of the Targa Florio, the Mille Miglia and the Carrera Panamericana.
1_Apprentice
Who founded the company?
0_Wizard
Enzo Ferrari founded it in 1939 from a race division known as "Auto Avio Construzioni."
Founded by Enzo Ferrari in 1939 out of Alfa Romeo's race division as "Auto Avio Costruzioni", the company built its first car in 1940.
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Ferrari
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Ferrari
Ferrari N.V. () is an Italian sports car manufacturer based in Maranello. Founded by Enzo Ferrari in 1939 out of Alfa Romeo's race division as "Auto Avio Costruzioni", the company built its first car in 1940. However, the company's inception as an auto manufacturer is usually recognized in 1947, when the first Ferrari-badged car was completed. In 2014, Ferrari was rated the world's most powerful brand by Brand Finance. In May 2012 the 1962 Ferrari 250 GTO became the most expensive car in history, selling in a private transaction for to American communications magnate Craig McCaw. Fiat S.p.A. acquired 50% of Ferrari in 1969 and expanded its stake to 90% in 1988.
History of Ferrari
Ferrari is an Italian company which has produced sports cars since 1947, but traces its roots back to 1929 when Enzo Ferrari formed the Scuderia Ferrari racing team. Unlike many similar yet independent companies, Fiat Group-owned Ferrari continued to thrive after the death of its charismatic founder and is today one of the most successful sports car companies in the world. In January 2016, Ferrari officially split off from its former parent company Fiat Chrysler Automobiles. Enzo Ferrari was not initially interested in the idea of producing road cars when he formed Scuderia Ferrari in 1929, with headquarters in Modena.
Alfa Romeo
Alfa Romeo Automobiles S.p.A. () is a car manufacturer, founded by Frenchman Alexandre Darracq as A.L.F.A. ("[Società] Anonima Lombarda Fabbrica Automobili", "Lombard Automobile Factory Company") on 24 June 1910, in Milan. The brand is known for sporty vehicles and has been involved in car racing since 1911. The company was owned by Italian state holding company Istituto per la Ricostruzione Industriale between 1932 and 1986, when it became a part of the Fiat group. In February 2007, the Alfa Romeo brand became Alfa Romeo Automobiles S.p.A., a subsidiary of Fiat Group Automobiles, now Fiat Chrysler Automobiles Italy.
Scuderia Ferrari
Scuderia Ferrari S.p.A. competing as Scuderia Ferrari () is the official name of the racing division of luxury Italian auto manufacturer, Ferrari, and the racing team that competes in Formula One racing. The team is also nicknamed "The Prancing Horse", with reference to their logo. It is the oldest surviving and most successful Formula One team, having competed in every world championship since the 1950 Formula One season. The team was founded by Enzo Ferrari, initially to race cars produced by Alfa Romeo, though by 1947 Ferrari had begun building its own cars. Among its important achievements outside Formula One are winning the World Sportscar Championship, 24 Hours of Le Mans, 24 Hours of Daytona, 12 Hours of Sebring, races for Grand tourer cars and racing on road courses of the Targa Florio, the Mille Miglia and the Carrera Panamericana.
Grand tourer
A grand tourer () (GT) is a performance and luxury automobile capable of high speed and long-distance driving. The most common format is a front-engine, rear-wheel-drive two-door coupé with either a two-seat or a 2+2 arrangement. The term derives from the Italian language phrase "gran turismo" which became popular in the English language from the 1950s, evolving from fast touring cars and streamlined closed sports cars during the 1930s. The grand touring car concept is generally considered to have originated in Europe in the early 1950s, especially with the 1951 introduction of the Lancia Aurelia B20 GT, and features notable luminaries of Italian automotive history such as Vittorio Jano, Enzo Ferrari and Johnny Lurani.
Enzo Ferrari
Enzo Anselmo Ferrari, (; 18 February 1898 – 14 August 1988) was an Italian motor racing driver and entrepreneur, the founder of the Scuderia Ferrari Grand Prix motor racing team, and subsequently of the Ferrari automobile marque. He was widely known as ""il Commendatore"" or ""il Drake"". In his final years he was often referred to as ""l'Ingegnere"" (the Engineer) or ""il Grande Vecchio" (the Great Old Man)". Ferrari was born on 18 February 1898 in Modena, Italy. His birth certificate had recorded his birth date on 20 February because a heavy snowstorm had prevented his father from reporting the birth at the local registry office.
History of Scuderia Ferrari
The Scuderia Ferrari motor racing team has a long and successful history. Scuderia Ferrari was founded by Enzo Ferrari in 1929 to enter amateur drivers in various races, though Ferrari himself had raced in CMN (Costruzioni Maccaniche Nazionali) and Alfa Romeo cars before that date. The idea came about on the night of November 16 at a dinner in Bologna, where Ferrari solicited financial help from textile heirs Augusto and Alfredo Caniato and wealthy amateur racer Mario Tadini. He then gathered a team which at its peak included over forty drivers, most of whom raced in various Alfa Romeo 8C cars; Ferrari himself continued racing, with moderate success, until the birth of his first son Dino in 1932.
1_Apprentice
Does the Ferrari family still run the company?
0_Wizard
Oh no, by 1969 Flat S.p.A. took a 50% stake of Ferrari and in 1988 it went up to 90%.
Fiat S.p.A. acquired 50% of Ferrari in 1969 and expanded its stake to 90% in 1988.
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Ferrari
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Scuderia Ferrari
Scuderia Ferrari S.p.A. competing as Scuderia Ferrari () is the official name of the racing division of luxury Italian auto manufacturer, Ferrari, and the racing team that competes in Formula One racing. The team is also nicknamed "The Prancing Horse", with reference to their logo. It is the oldest surviving and most successful Formula One team, having competed in every world championship since the 1950 Formula One season. The team was founded by Enzo Ferrari, initially to race cars produced by Alfa Romeo, though by 1947 Ferrari had begun building its own cars. Among its important achievements outside Formula One are winning the World Sportscar Championship, 24 Hours of Le Mans, 24 Hours of Daytona, 12 Hours of Sebring, races for Grand tourer cars and racing on road courses of the Targa Florio, the Mille Miglia and the Carrera Panamericana.
Ferrari
Ferrari N.V. () is an Italian sports car manufacturer based in Maranello. Founded by Enzo Ferrari in 1939 out of Alfa Romeo's race division as "Auto Avio Costruzioni", the company built its first car in 1940. However, the company's inception as an auto manufacturer is usually recognized in 1947, when the first Ferrari-badged car was completed. In 2014, Ferrari was rated the world's most powerful brand by Brand Finance. In May 2012 the 1962 Ferrari 250 GTO became the most expensive car in history, selling in a private transaction for to American communications magnate Craig McCaw. Fiat S.p.A. acquired 50% of Ferrari in 1969 and expanded its stake to 90% in 1988.
History of Ferrari
Ferrari is an Italian company which has produced sports cars since 1947, but traces its roots back to 1929 when Enzo Ferrari formed the Scuderia Ferrari racing team. Unlike many similar yet independent companies, Fiat Group-owned Ferrari continued to thrive after the death of its charismatic founder and is today one of the most successful sports car companies in the world. In January 2016, Ferrari officially split off from its former parent company Fiat Chrysler Automobiles. Enzo Ferrari was not initially interested in the idea of producing road cars when he formed Scuderia Ferrari in 1929, with headquarters in Modena.
History of Formula One
Formula One automobile racing has its roots in the European Grand Prix championships of the 1920s and 1930s, though the foundation of the modern Formula One began in 1946 with the Fédération Internationale de l'Automobile's (FIA) standardisation of rules, which was followed by a World Championship of Drivers in 1950. The sport's history parallels the evolution of its technical regulations. In addition to the world championship series, non-championship Formula One races were held for many years, the last held in 1983 due to the rising cost of competition. National championships existed in South Africa and the United Kingdom in the 1960s and 1970s.
Fiat S.p.A.
Fiat S.p.A., or "Fabbrica Italiana Automobili Torino" (Italian Automobile Factory of Turin), was an Italian holding company whose original and core activities were in the automotive industry, and that was succeeded by Fiat Chrysler Automobiles NV (FCA). The Fiat Group contained many brands such as Ferrari, Maserati, Fiat, Alfa Romeo, the Chrysler Group, and many more. On 29 January 2014, it was announced that Fiat S.p.A. (the former owner of Fiat Group) was to be merged into a new Netherlands-based holding company Fiat Chrysler Automobiles NV (FCA), took place before the end of 2014. Fiat Chrysler Automobiles became the new owner of Fiat Group.
V8 engine
A V8 engine is an eight-cylinder V configuration engine with the cylinders mounted on the crankcase in two sets (or banks) of four, with all eight pistons driving a common crankshaft. Most banks are set at a right angle (90°) to each other, some at a narrower angle, with 45°, 60°, and 72° most common. In its simplest form, the V8 is basically two parallel inline-four engines sharing a common crankshaft. However, this simple configuration, with a flat- or single-plane crankshaft, has the same secondary dynamic imbalance problems as two straight-4s, resulting in vibrations in large engine displacements.
Enzo Ferrari
Enzo Anselmo Ferrari, (; 18 February 1898 – 14 August 1988) was an Italian motor racing driver and entrepreneur, the founder of the Scuderia Ferrari Grand Prix motor racing team, and subsequently of the Ferrari automobile marque. He was widely known as ""il Commendatore"" or ""il Drake"". In his final years he was often referred to as ""l'Ingegnere"" (the Engineer) or ""il Grande Vecchio" (the Great Old Man)". Ferrari was born on 18 February 1898 in Modena, Italy. His birth certificate had recorded his birth date on 20 February because a heavy snowstorm had prevented his father from reporting the birth at the local registry office.
1_Apprentice
What is the most popular model of Ferrari?
0_Wizard
The Ferrari 250 GTO became the most expensive car in history in 2012.
In May 2012 the 1962 Ferrari 250 GTO became the most expensive car in history, selling in a private transaction for to American communications magnate Craig McCaw.
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Ferrari
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Ferrari 250 GTO
The Ferrari 250 GTO is a GT car produced by Ferrari from 1962 to 1964 for homologation into the FIA's Group 3 Grand Touring Car category. It was powered by Ferrari's Tipo 168/62 V12 engine. The "250" in its name denotes the displacement in cubic centimeters of each of its cylinders; "GTO" stands for "Gran Turismo Omologato", Italian for "Grand Touring Homologated." Just 39 250 GTOs were manufactured between 1962 and 1964. This includes 33 cars with 1962-63 bodywork (Series I), three with 1964 (Series II) bodywork similar to the Ferrari 250 LM, and three "330 GTO" specials with a larger engine. Four of the older 1962-1963 (Series I) cars were updated in 1964 with Series II bodies.
Ferrari 250
The Ferrari 250 is a sports car built by Ferrari from 1953 to 1964. The company's most successful early line, the 250 series included several variants. It was replaced by the 275 and the 330. Most 250 road cars share the same two wheelbases, for short wheelbase (SWB) and for long wheelbase (LWB). Most convertibles used the SWB type. Nearly all 250s share the same Colombo "Tipo 125" V12 engine. At , it was notable for its light weight and impressive output of up to in the Testa Rossa and GTO. The V12 weighed hundreds of pounds less than its chief competitors — for example, it was nearly half the weight of the Jaguar XK straight-6.
Grand tourer
A grand tourer () (GT) is a performance and luxury automobile capable of high speed and long-distance driving. The most common format is a front-engine, rear-wheel-drive two-door coupé with either a two-seat or a 2+2 arrangement. The term derives from the Italian language phrase "gran turismo" which became popular in the English language from the 1950s, evolving from fast touring cars and streamlined closed sports cars during the 1930s. The grand touring car concept is generally considered to have originated in Europe in the early 1950s, especially with the 1951 introduction of the Lancia Aurelia B20 GT, and features notable luminaries of Italian automotive history such as Vittorio Jano, Enzo Ferrari and Johnny Lurani.
Pontiac GTO
The Pontiac GTO is an automobile that was built by American company Pontiac in generations from 1964 to 1974 model years, and by GM's subsidiary Holden in Australia from 2004 to 2006. The first generation GTO was a muscle car of the 1960s and 1970s era. Although there were earlier muscle cars, the Pontiac GTO is considered by some to have started the trend with all four domestic automakers offering a variety of competing models. For the 1964 and 1965 model years, the GTO was an optional package on the intermediate-sized Pontiac Tempest (VIN 237...). The GTO became its own model from 1966 to 1971 (VIN 242...).
Ferrari
Ferrari N.V. () is an Italian sports car manufacturer based in Maranello. Founded by Enzo Ferrari in 1939 out of Alfa Romeo's race division as "Auto Avio Costruzioni", the company built its first car in 1940. However, the company's inception as an auto manufacturer is usually recognized in 1947, when the first Ferrari-badged car was completed. In 2014, Ferrari was rated the world's most powerful brand by Brand Finance. In May 2012 the 1962 Ferrari 250 GTO became the most expensive car in history, selling in a private transaction for to American communications magnate Craig McCaw. Fiat S.p.A. acquired 50% of Ferrari in 1969 and expanded its stake to 90% in 1988.
List of most expensive cars sold at auction
This is a list of the most expensive cars sold in auto auctions through the traditional bidding process, that of those that attracted headline grabbing publicity, mainly for the high price their new owners have paid. A 1962 Ferrari 250 GTO serial number 3851GT sold at Bonham's Quail Auction on August 14, 2014 for US$38,115,000.00 (including buyers premium), breaking the record previously held by a 1954 Mercedes-Benz W196R race car, sold for a record $31 million at an auction in England on July 12, 2013. While collectible cars have been sold privately for more, this is the highest price ever paid for a car at a public auction.
Ferrari 250 GT SWB Breadvan
The Ferrari 250 GT SWB Breadvan is a one-off Ferrari made in 1962 from a 1961 Ferrari 250 GT SWB, chassis number 2819 GT. It was built to compete against the new 1962 Ferrari 250 GTO at the 24 Hours of Le Mans and other FIA World Sportscar Championship races. In 1962, the engineer Giotto Bizzarrini was hired by Count Giovanni Volpi, owner of the Scuderia Serenissima racing team, to upgrade a Ferrari 250 GT SWB so it would be competitive with the then-new Ferrari 250 GTO. Enzo Ferrari had refused to sell any GTOs to Count Volpi, due to Volpi's hiring of former Ferrari employees at ATS. The donor car for this project was a 250 GT SWB Competition, serial number 2819 GT.
1_Apprentice
How much did the 250 GTO cost?
0_Wizard
It gets its high price because only 39 250 GTOs were made between 1962 and 1964.
Just 39 250 GTOs were manufactured between 1962 and 1964.
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Ferrari 250 GTO
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Ferrari 250 GTO
The Ferrari 250 GTO is a GT car produced by Ferrari from 1962 to 1964 for homologation into the FIA's Group 3 Grand Touring Car category. It was powered by Ferrari's Tipo 168/62 V12 engine. The "250" in its name denotes the displacement in cubic centimeters of each of its cylinders; "GTO" stands for "Gran Turismo Omologato", Italian for "Grand Touring Homologated." Just 39 250 GTOs were manufactured between 1962 and 1964. This includes 33 cars with 1962-63 bodywork (Series I), three with 1964 (Series II) bodywork similar to the Ferrari 250 LM, and three "330 GTO" specials with a larger engine. Four of the older 1962-1963 (Series I) cars were updated in 1964 with Series II bodies.
Grand tourer
A grand tourer () (GT) is a performance and luxury automobile capable of high speed and long-distance driving. The most common format is a front-engine, rear-wheel-drive two-door coupé with either a two-seat or a 2+2 arrangement. The term derives from the Italian language phrase "gran turismo" which became popular in the English language from the 1950s, evolving from fast touring cars and streamlined closed sports cars during the 1930s. The grand touring car concept is generally considered to have originated in Europe in the early 1950s, especially with the 1951 introduction of the Lancia Aurelia B20 GT, and features notable luminaries of Italian automotive history such as Vittorio Jano, Enzo Ferrari and Johnny Lurani.
Pontiac GTO
The Pontiac GTO is an automobile that was built by American company Pontiac in generations from 1964 to 1974 model years, and by GM's subsidiary Holden in Australia from 2004 to 2006. The first generation GTO was a muscle car of the 1960s and 1970s era. Although there were earlier muscle cars, the Pontiac GTO is considered by some to have started the trend with all four domestic automakers offering a variety of competing models. For the 1964 and 1965 model years, the GTO was an optional package on the intermediate-sized Pontiac Tempest (VIN 237...). The GTO became its own model from 1966 to 1971 (VIN 242...).
Ferrari 330
The Ferrari 330 was a series of V12 powered automobiles produced by Ferrari in 2+2 GT Coupé, two-seat Berlinetta, spyder, and race car versions between 1963 and 1968. The first, the 2+2 330 America, was a 250 GT/E with a larger 3.3 litre engine; the 330 GTC/GTS shared its chassis with the 275; the 330 GT 2+2 had its own chassis and bodywork; the mid-engined 330P racer was part of the Ferrari P series, produced in four models. Production ended in 1968 with the introduction of the Ferrari 365 series. All 330 models used an evolution of the 400 Superamerica's 4.0 L "Colombo" V12 engine. It was substantially changed, with wider bore spacing and an alternator replacing a generator.
Pontiac LeMans
The Pontiac LeMans was a model name that was applied to subcompact- and intermediate-sized automobiles marketed by Pontiac from 1962 to 1981 (1983 in Canada). Manufactured in five generations, the LeMans line was replaced by the downsized Pontiac Bonneville for the 1982 model year and later resurrected from 1988 to 1993 as a badge-engineered version of the Daewoo LeMans car manufactured by Daewoo in South Korea. The LeMans was introduced as the top-of-the-line version of the compact-sized Pontiac Tempest toward the end of the 1961 model year on GM's new Y body platform. The Tempest LeMans was a trim package featuring sportier and more luxurious trim than the Tempest, including different badging and bucket seats.
Ferrari 250
The Ferrari 250 is a sports car built by Ferrari from 1953 to 1964. The company's most successful early line, the 250 series included several variants. It was replaced by the 275 and the 330. Most 250 road cars share the same two wheelbases, for short wheelbase (SWB) and for long wheelbase (LWB). Most convertibles used the SWB type. Nearly all 250s share the same Colombo "Tipo 125" V12 engine. At , it was notable for its light weight and impressive output of up to in the Testa Rossa and GTO. The V12 weighed hundreds of pounds less than its chief competitors — for example, it was nearly half the weight of the Jaguar XK straight-6.
The GTOs
The GTOs (Girls Together Outrageously) were an all girl group from the Los Angeles area, specifically the Sunset Strip scene. Only active for two and a half years (1968-1970) with a single reunion in 1974, their only album, "Permanent Damage", produced by Frank Zappa, was released in 1969. Pamela Miller and Linda Parker met around 1966 while attending Cleveland High School in Los Angeles. Christine Frka traveled to Los Angeles from San Pedro with Sandra Rowe, and both lived in the basement of Frank Zappa's Log Cabin at 2401 Laurel Canyon Boulevard in the Hollywood Hills in 1968. Christine was the live-in nanny for Zappa's eldest child Moon Unit before Pamela took over the position the following year.