0_Wizard
Are ou familiar with Ferrari? The sport car from Italy.
Ferrari N.V. () is an Italian sports car manufacturer based in Maranello.
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Ferrari
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Eshelman
Eshelman was a marque of small American automobiles (1953–1961) and other vehicles and implements including motor scooters, garden tractors, pleasure boats, aircraft, golf carts, snowplows, trailers, mail-delivery vehicles and more. The Cheston L. Eshelman Company was incorporated on January 19, 1942, and was based on the sixth floor of an industrial building at 109 Light Street in Baltimore, Maryland, with aircraft production facilities located in Dundalk, Maryland. The company president was Cheston Lee Eshelman, the first vice-president was Sidney S. Zell (July 30, 1900 – July 1978), and the first treasurer was Frank K. Kris (January 4, 1910 – March 1981).
Scuderia Ferrari
Scuderia Ferrari S.p.A. competing as Scuderia Ferrari () is the official name of the racing division of luxury Italian auto manufacturer, Ferrari, and the racing team that competes in Formula One racing. The team is also nicknamed "The Prancing Horse", with reference to their logo. It is the oldest surviving and most successful Formula One team, having competed in every world championship since the 1950 Formula One season. The team was founded by Enzo Ferrari, initially to race cars produced by Alfa Romeo, though by 1947 Ferrari had begun building its own cars. Among its important achievements outside Formula One are winning the World Sportscar Championship, 24 Hours of Le Mans, 24 Hours of Daytona, 12 Hours of Sebring, races for Grand tourer cars and racing on road courses of the Targa Florio, the Mille Miglia and the Carrera Panamericana.
Silverstone Circuit
Silverstone Circuit is a motor racing circuit in England next to the Northamptonshire villages of Silverstone and Whittlebury. The circuit straddles the Northamptonshire and Buckinghamshire border, with the current main circuit entry on the Buckinghamshire side. The Northamptonshire towns of Towcester (5 miles) and Brackley (7 miles) and Buckinghamshire town of Buckingham (6 miles) are close by, and the nearest large towns are Northampton and Milton Keynes. Silverstone is the current home of the British Grand Prix, which it first hosted in 1948. The 1950 British Grand Prix at Silverstone was the first race in the newly created World Championship of Drivers.
Brands Hatch
Brands Hatch is a motor racing circuit in West Kingsdown in Kent, England. First used as a grasstrack motorcycle circuit on farmland, it hosted 12 runnings of the British Grand Prix between 1964 and 1986 and currently hosts many British and International racing events. The venue is owned and operated by Jonathan Palmer's MotorSport Vision organisation. Gerhard Berger once said that Brands Hatch is "the best circuit in the world". Paddock Hill Bend is a renowned corner. Brands Hatch offers two layout configurations: the shorter "Indy Circuit" layout (1.198 miles) is located entirely within a natural amphitheatre offering spectators views of almost all of the shorter configuration from wherever they watch.
2016 6 Hours of Nürburgring
The 2016 6 Hours of Nürburgring (formally the WEC 6 Hours of Nürburgring) was an endurance sports car racing event held at the Nürburgring, Nürburg, Germany on 24 July 2016. The Nürburgring round served as the fourth race of the 2016 FIA World Endurance Championship, and was the second running of the event as part of the championship. 58,000 people attended the race. The No. 7 Audi of André Lotterer and Marcel Fässler won the pole position by posing the fastest lap in qualifying and Fässler maintained its advantage throughout the race's early phase withstanding pressure from Timo Bernhard's No.
Giotto Bizzarrini
Giotto Bizzarrini (6 June 1926 in Quercianella, Livorno Province, Italy) is an Italian automobile engineer active from the 1950s through the 1970s. Bizzarrini was chief engineer at Ferrari in the 1950s, working on such notable projects as the Ferrari 250 GTO. He split from the company in a major upheaval in 1961, worked first with ATS, and then in 1962 started his own company, Società Autostar, whose name was changed to Bizzarrini in 1964. In addition to producing the exotic Bizzarrini 5300 GT, Bizzarini also worked for other makers including Iso, Lamborghini, and Alfa Romeo. Several concept cars in the 2000s bear his name.
History of Formula One
Formula One automobile racing has its roots in the European Grand Prix championships of the 1920s and 1930s, though the foundation of the modern Formula One began in 1946 with the Fédération Internationale de l'Automobile's (FIA) standardisation of rules, which was followed by a World Championship of Drivers in 1950. The sport's history parallels the evolution of its technical regulations. In addition to the world championship series, non-championship Formula One races were held for many years, the last held in 1983 due to the rising cost of competition. National championships existed in South Africa and the United Kingdom in the 1960s and 1970s.
1_Apprentice
I know a bit about it, why don't you tell me some more about it though?
0_Wizard
Ferrari was founded in 1939 by Enzo Ferrari. Their first car was finished in 1940.
Founded by Enzo Ferrari in 1939 out of Alfa Romeo's race division as "Auto Avio Costruzioni", the company built its first car in 1940.
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Ferrari
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Scuderia Ferrari
Scuderia Ferrari S.p.A. competing as Scuderia Ferrari () is the official name of the racing division of luxury Italian auto manufacturer, Ferrari, and the racing team that competes in Formula One racing. The team is also nicknamed "The Prancing Horse", with reference to their logo. It is the oldest surviving and most successful Formula One team, having competed in every world championship since the 1950 Formula One season. The team was founded by Enzo Ferrari, initially to race cars produced by Alfa Romeo, though by 1947 Ferrari had begun building its own cars. Among its important achievements outside Formula One are winning the World Sportscar Championship, 24 Hours of Le Mans, 24 Hours of Daytona, 12 Hours of Sebring, races for Grand tourer cars and racing on road courses of the Targa Florio, the Mille Miglia and the Carrera Panamericana.
Ferrari
Ferrari N.V. () is an Italian sports car manufacturer based in Maranello. Founded by Enzo Ferrari in 1939 out of Alfa Romeo's race division as "Auto Avio Costruzioni", the company built its first car in 1940. However, the company's inception as an auto manufacturer is usually recognized in 1947, when the first Ferrari-badged car was completed. In 2014, Ferrari was rated the world's most powerful brand by Brand Finance. In May 2012 the 1962 Ferrari 250 GTO became the most expensive car in history, selling in a private transaction for to American communications magnate Craig McCaw. Fiat S.p.A. acquired 50% of Ferrari in 1969 and expanded its stake to 90% in 1988.
Enzo Ferrari
Enzo Anselmo Ferrari, (; 18 February 1898 – 14 August 1988) was an Italian motor racing driver and entrepreneur, the founder of the Scuderia Ferrari Grand Prix motor racing team, and subsequently of the Ferrari automobile marque. He was widely known as ""il Commendatore"" or ""il Drake"". In his final years he was often referred to as ""l'Ingegnere"" (the Engineer) or ""il Grande Vecchio" (the Great Old Man)". Ferrari was born on 18 February 1898 in Modena, Italy. His birth certificate had recorded his birth date on 20 February because a heavy snowstorm had prevented his father from reporting the birth at the local registry office.
Grand tourer
A grand tourer () (GT) is a performance and luxury automobile capable of high speed and long-distance driving. The most common format is a front-engine, rear-wheel-drive two-door coupé with either a two-seat or a 2+2 arrangement. The term derives from the Italian language phrase "gran turismo" which became popular in the English language from the 1950s, evolving from fast touring cars and streamlined closed sports cars during the 1930s. The grand touring car concept is generally considered to have originated in Europe in the early 1950s, especially with the 1951 introduction of the Lancia Aurelia B20 GT, and features notable luminaries of Italian automotive history such as Vittorio Jano, Enzo Ferrari and Johnny Lurani.
History of Ferrari
Ferrari is an Italian company which has produced sports cars since 1947, but traces its roots back to 1929 when Enzo Ferrari formed the Scuderia Ferrari racing team. Unlike many similar yet independent companies, Fiat Group-owned Ferrari continued to thrive after the death of its charismatic founder and is today one of the most successful sports car companies in the world. In January 2016, Ferrari officially split off from its former parent company Fiat Chrysler Automobiles. Enzo Ferrari was not initially interested in the idea of producing road cars when he formed Scuderia Ferrari in 1929, with headquarters in Modena.
Enzo Ferrari (automobile)
The Enzo Ferrari is a 12 cylinder mid-engine berlinetta sports car named after the company's founder, Enzo Ferrari. It was built in 2002 using Formula One technology, such as a carbon-fibre body, F1-style electrohydraulic shift transmission, and carbon fibre-reinforced silicon carbide (C/SiC) ceramic composite disc brakes. Also used are technologies not allowed in F1 such as active aerodynamics and traction control. After a downforce of 7600 N (1700 lb) is reached at the rear wing is actuated by computer to maintain that downforce. The Enzo's F140 B V12 engine was the first of a new generation for Ferrari.
Alfa Romeo
Alfa Romeo Automobiles S.p.A. () is a car manufacturer, founded by Frenchman Alexandre Darracq as A.L.F.A. ("[Società] Anonima Lombarda Fabbrica Automobili", "Lombard Automobile Factory Company") on 24 June 1910, in Milan. The brand is known for sporty vehicles and has been involved in car racing since 1911. The company was owned by Italian state holding company Istituto per la Ricostruzione Industriale between 1932 and 1986, when it became a part of the Fiat group. In February 2007, the Alfa Romeo brand became Alfa Romeo Automobiles S.p.A., a subsidiary of Fiat Group Automobiles, now Fiat Chrysler Automobiles Italy.
1_Apprentice
Interesting, I didn't know it was so old. Can you tell me anything else?
0_Wizard
Sure. In 2014, Brand Finance name Ferrari the most powerful brand in the world.
In 2014, Ferrari was rated the world's most powerful brand by Brand Finance.
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Ferrari
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Ferrari
Ferrari N.V. () is an Italian sports car manufacturer based in Maranello. Founded by Enzo Ferrari in 1939 out of Alfa Romeo's race division as "Auto Avio Costruzioni", the company built its first car in 1940. However, the company's inception as an auto manufacturer is usually recognized in 1947, when the first Ferrari-badged car was completed. In 2014, Ferrari was rated the world's most powerful brand by Brand Finance. In May 2012 the 1962 Ferrari 250 GTO became the most expensive car in history, selling in a private transaction for to American communications magnate Craig McCaw. Fiat S.p.A. acquired 50% of Ferrari in 1969 and expanded its stake to 90% in 1988.
Brand Finance
Brand Finance is an independent branded business valuation consultancy. It advises strongly branded organisations, or those with valuable intangible assets, on how to maximise their value through effective management of their brand and other intangible assets. Brand Finance has been certified with ISO 10668:2010. , the company evaluates over 3,500 brands annually. Brand Finance was founded in 1996 by David Haigh, who qualified as a Chartered Accountant with Price Waterhouse in London. Prior to setting up Brand Finance, he was the Director of Interbrand’s global brand valuation practice in London.
Lego
Lego (; stylized as LEGO) is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colourful interlocking plastic bricks accompanying an array of gears, figurines called minifigures, and various other parts. Lego pieces can be assembled and connected in many ways, to construct objects; vehicles, buildings, and working robots. Anything constructed can then be taken apart again, and the pieces used to make other objects. The Lego Group began manufacturing the interlocking toy bricks in 1949.
Italy
Italy ( ; ), officially the Italian Republic (), is a unitary parliamentary republic in Europe. Located in the heart of the Mediterranean Sea, Italy shares open land borders with France, Switzerland, Austria, Slovenia, San Marino and Vatican City. Italy covers an area of and has a largely temperate seasonal and Mediterranean climate. With around 61 million inhabitants it is the fourth most populous EU member state. Since classical times, ancient Phoenicians, Carthaginians and Greeks established settlements in the south of Italy, with Etruscans and Celts inhabiting the centre and the north of Italy respectively and various ancient Italian tribes and Italic peoples dispersed throughout the Italian Peninsula and insular Italy.
Touchpoint
A touchpoint can be defined as any way a consumer can interact with a business, whether it be person-to-person, through a website, an app or any form of communication (“Touchpoint Glossary”, n.d.). When consumers come in contact with these touchpoints it gives them the opportunity to compare their prior perceptions of the business and form an opinion (Stein, & Ramaseshan, 2016). Touchpoints in marketing communications are the varying ways that a brand interacts and displays information to prospective customers and current customers. Touchpoints allow customers to have experiences every time they “touch’ any part of the product, service, brand or organization, across multiple channels and various points in time (Pantano and Milena, 2015 and Zomerdijk and Voss, 2010).
History of Formula One
Formula One automobile racing has its roots in the European Grand Prix championships of the 1920s and 1930s, though the foundation of the modern Formula One began in 1946 with the Fédération Internationale de l'Automobile's (FIA) standardisation of rules, which was followed by a World Championship of Drivers in 1950. The sport's history parallels the evolution of its technical regulations. In addition to the world championship series, non-championship Formula One races were held for many years, the last held in 1983 due to the rising cost of competition. National championships existed in South Africa and the United Kingdom in the 1960s and 1970s.
Scuderia Ferrari
Scuderia Ferrari S.p.A. competing as Scuderia Ferrari () is the official name of the racing division of luxury Italian auto manufacturer, Ferrari, and the racing team that competes in Formula One racing. The team is also nicknamed "The Prancing Horse", with reference to their logo. It is the oldest surviving and most successful Formula One team, having competed in every world championship since the 1950 Formula One season. The team was founded by Enzo Ferrari, initially to race cars produced by Alfa Romeo, though by 1947 Ferrari had begun building its own cars. Among its important achievements outside Formula One are winning the World Sportscar Championship, 24 Hours of Le Mans, 24 Hours of Daytona, 12 Hours of Sebring, races for Grand tourer cars and racing on road courses of the Targa Florio, the Mille Miglia and the Carrera Panamericana.