0_Wizard
I'm just now hearing about Influencer Marketing, a form of marketing where focus is concentrated on influential people rather than those people want to target.
Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole.
chosen_Influencer_marketing_0
Influencer marketing
chosen_topic_0_Influencer_marketing
Influencer marketing
Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may be third parties. These third parties exist either in the supply chain (retailers, manufacturers, etc.) or may be so-called value-added influencers (such as journalists, academics, industry analysts, professional advisers, and so on).
HYPR
HYPR is an influencer search and discovery engine. It was founded in 2013. The company offers brands and marketers in-depth audience analytics for around 10 million influencers across Instagram, Twitter, Facebook, Pinterest and YouTube. HYPR was the recipient of the "Best SaaS/Tracking Platform Award" at the 2017 International Performance Marketing Awards in London. The platform provides influencer audience demographic, psychographic and geographic data. The company was founded in 2013 by Gil Eyal and Guy Tamir and is based in New York City, United States. It also has an office in Tel-Aviv, Israel, and an office in London, UK.
NeoReach
NeoReach is an influencer marketing software solution that large brands use to run influencer marketing campaigns. Using NeoReach, brands can search, manage, and track influencers internally within their company without going through an agency or MCN. The company has raised over $3 million USD in venture capital funding. NeoReach provides a complete influencer marketing software platform that helps enterprises identify their influencers and manage their influencer relationships. With NeoReach, marketers can "search" for influencers based on their audience, affinity, and performance, "manage" large-scale campaigns, and "track" their campaign performance.
Marketing communications
Marketing communications (MC, marcom, marcomm) uses different marketing channels and tools in combination: Marketing communication channels focuses on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, promotion and public relations. MC are made up of the marketing mix which is made up of the 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of the 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service based business.
Digital marketing
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient. Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology.
Youth marketing
Youth marketing is a term used in the marketing and advertising industry to describe activities to communicate with young people, typically in the age range of 13 to 35. More specifically, there is the teen marketing, targeting people age 13 to 17, college marketing, targeting college-age consumers, typically ages 18 to 24, young adult marketing, targeting youngsters use professionals, typically ages 25 to 34. The youth market is critical because of the demographic's buying power and its members' influence on the spending of family members. In addition, teens and young adults often set trends that are adopted by other demographic groups.
Viral marketing
Viral marketing (or viral advertising) is a marketing technique that uses pre-existing social networking services and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales or marketing buzz) through self-replicating viral processes, analogous to the spread of viruses or computer viruses. It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral".
1_Apprentice
I have never heard of that. Walk me through it please.
0_Wizard
What it does is identifies the people who have influence over potential buyers, and directs the marketing toward them rather than the buyers themselves.
It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.
chosen_Influencer_marketing_0
Influencer marketing
chosen_topic_0_Influencer_marketing
Plug-in electric vehicles in the United States
The adoption of plug-in electric vehicles in the United States is actively supported by the American federal government, and several state and local governments. , cumulative sales in the U.S. totaled 764,666 highway legal plug-in electric vehicles since the market launch of the Tesla Roadster in 2008, , the American stock represented 28.1% of the global light-duty plug-in stock, and the U.S. had the world's third largest stock of plug-in passenger cars after China and Europe. The U.S. market share of plug-in electric passenger cars increased from 0.14% in 2011 to 0.62% in 2013. The plug-in segment reached a market share of 0.75% in 2014 and fell to 0.66% in 2015.
Prior-free mechanism
A prior-free mechanism (PFM) is a mechanism in which the designer does not have any information on the agents' valuations, not even that they are random variables from some unknown probability distribution. A typical application is a seller who wants to sell some items to potential buyers. The seller wants to price the items in a way that will maximize his profit. The optimal prices depend on the amount that each buyer is willing to pay for each item. The seller does not know these amounts, and cannot even assume that the amounts are drawn from a probability distribution. The seller's goal is to design an auction that will produce a reasonable profit even in worst-case scenarios.
Crowdreviewing
Crowdreviewing is the practice of gathering opinion or feedback from a large number of people, typically via the internet or an online community; a portmanteau of “crowd” and “reviews”. Crowdreviewing is also often viewed as a form of crowd voting which occurs when a website gathers a large group's opinions and judgment. The concept is based on the principles of crowdsourcing and lets users submit online reviews to participate in building online metrics that measure performance. By harnessing social collaboration in the form of feedback individuals are generally able to form a more informed opinion.
Advertising management
Advertising management is a planned managerial process designed to oversee and control the various advertising activities involved in a program to communicate with a firm's target market and which is ultimately designed to influence the consumer's purchase decisions. Advertising is just one element in a company's promotional mix and as such, must be integrated with the overall marketing communications program. Advertising is, however, the most expensive of all the promotional elements and therefore must be managed with care and accountability. Marketers use different types of advertising. Brand advertising is defined as a non-personal communication message placed in a paid, mass medium designed to persuade target consumers of a product or service benefits in an effort to induce them to make a purchase.
Internet real estate
An electronic version of the real estate industry, internet real estate is the concept of publishing housing estates for sale or rent, and for consumers seeking to buy or rent a property. Often, internet real estates are operated by landlords themselves. However, there are few exceptions where an online real estate agent would exist, still dealing via the web and often stating a flat-fee and not a commission based on percentage of total sales. Internet real estate surfaced around 1999 when technology advanced and statistics prove that more than 1 million homes were sold by the owners themselves in just America, in 2000.
Networked advocacy
Networked advocacy or net-centric advocacy refers to a specific type of advocacy. While networked advocacy has existed for centuries, it has become significantly more efficacious in recent years due in large part to the widespread availability of the internet, mobile telephones, and related communications technologies that enable users to overcome the transaction costs of collective action. The study of networked advocacy draws on interdisciplinary sources, including communication theory, political science, and sociology. Theories of networked advocacy have been heavily influenced by social movement literature, and refer to the preexisting networks used to create and support collective actions and advocacy as well as the networks that such actions and advocacy create.
Crazy Horse Too
Crazy Horse Too is a closed strip club located at 2476 Industrial Road in Las Vegas, Nevada, a few blocks west of the Las Vegas Strip. The club was known as Billy Joe's during the 1970s. In 1978, the club was purchased by Mob member Tony Albanese and renamed Billy Joe's Crazy Horse Too, after the Crazy Horse Saloon, another Las Vegas strip club owned by Albanese. In 1984, Rick Rizzolo took over operations of the club when it was purchased by his father, Bart Rizzolo. Rick Rizzolo was a majority owner by 1986. In 1995, federal officials began an investigation of activities at Crazy Horse Too. The club endured a history of violent crimes, including the alleged beating of a tourist in 2001.
1_Apprentice
You mean like celebrities or Ivana trump?
0_Wizard
Sort of. The influencer marketing may come in the shape of testemonial advertising where the, e.g., celebrity plays the role of a possible buyer.
Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may be third parties.
chosen_Influencer_marketing_0
Influencer marketing
chosen_topic_0_Influencer_marketing
Influencer marketing
Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may be third parties. These third parties exist either in the supply chain (retailers, manufacturers, etc.) or may be so-called value-added influencers (such as journalists, academics, industry analysts, professional advisers, and so on).
Digital marketing
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient. Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology.
Viral marketing
Viral marketing (or viral advertising) is a marketing technique that uses pre-existing social networking services and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales or marketing buzz) through self-replicating viral processes, analogous to the spread of viruses or computer viruses. It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral".
HYPR
HYPR is an influencer search and discovery engine. It was founded in 2013. The company offers brands and marketers in-depth audience analytics for around 10 million influencers across Instagram, Twitter, Facebook, Pinterest and YouTube. HYPR was the recipient of the "Best SaaS/Tracking Platform Award" at the 2017 International Performance Marketing Awards in London. The platform provides influencer audience demographic, psychographic and geographic data. The company was founded in 2013 by Gil Eyal and Guy Tamir and is based in New York City, United States. It also has an office in Tel-Aviv, Israel, and an office in London, UK.
NeoReach
NeoReach is an influencer marketing software solution that large brands use to run influencer marketing campaigns. Using NeoReach, brands can search, manage, and track influencers internally within their company without going through an agency or MCN. The company has raised over $3 million USD in venture capital funding. NeoReach provides a complete influencer marketing software platform that helps enterprises identify their influencers and manage their influencer relationships. With NeoReach, marketers can "search" for influencers based on their audience, affinity, and performance, "manage" large-scale campaigns, and "track" their campaign performance.
Youth marketing
Youth marketing is a term used in the marketing and advertising industry to describe activities to communicate with young people, typically in the age range of 13 to 35. More specifically, there is the teen marketing, targeting people age 13 to 17, college marketing, targeting college-age consumers, typically ages 18 to 24, young adult marketing, targeting youngsters use professionals, typically ages 25 to 34. The youth market is critical because of the demographic's buying power and its members' influence on the spending of family members. In addition, teens and young adults often set trends that are adopted by other demographic groups.
Gil Eyal
Gil Eyal is an Israeli- American entrepreneur and founder of HYPR, the world’s largest influencer search and discovery directory. He was also the COO of photo sharing app Mobli, that recruited celebrities for marketing, including Leonardo DiCaprio, Serena Williams, Lil Wayne and Austin Mahone. Gil Eyal is the current CEO and founder of Influencer marketing and Influencer discovery platform HYPR. He founded the platform in 2013. It served around hundred Fortune 500 companies as well as other agencies. His clients include Whitewave Danone, Digital Brand Architects, Sunshine Sachs, 72 and Sunny, LVMH, Next Models, PepsiCo, Mediacom, Michael Kors, Calvin Klein, Time Inc. and Estée Lauder.