0_Wizard
Marketing benefits from the study of exchange relationships
Marketing is the study and management of exchange relationships.
chosen_Marketing_0
Marketing
chosen_topic_0_Marketing
Leader–member exchange theory
The leader–member exchange (LMX) theory is a relationship-based approach to leadership that focuses on the two-way (dyadic) relationship between leaders and followers. It suggests that leaders develop an exchange with each of their subordinates, and that the quality of these leader–member exchange relationships influences subordinates' responsibility, decisions, and access to resources and performance. Relationships are based on trust and respect and are often emotional relationships that extend beyond the scope of employment. Leader–member exchange may promote positive employment experiences and augment organizational effectiveness.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation. Marketing is defined by the American Marketing Association as ""the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."" The term developed from the original meaning which referred literally to going to market with goods for sale.
Marketing communications
Marketing communications (MC, marcom, marcomm) uses different marketing channels and tools in combination: Marketing communication channels focuses on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, promotion and public relations. MC are made up of the marketing mix which is made up of the 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of the 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service based business.
Gift economy
A gift economy, gift culture, or gift exchange is a mode of exchange where valuables are not traded or sold, but rather given without an explicit agreement for immediate or future rewards. This contrasts with a barter economy or a market economy, where goods and services are primarily exchanged for value received. Social norms and custom govern gift exchange. Gifts are not given in an explicit exchange of goods or services for money or some other commodity. The nature of gift economies forms the subject of a foundational debate in anthropology. Anthropological research into gift economies began with Bronisław Malinowski's description of the Kula ring in the Trobriand Islands during World War I.
Societal marketing
The societal marketing concept is a marketing concept that holds that a company should make marketing decisions not only by considering consumers' wants, the company's requirements, but also society's long-term interests. The societal marketing concept holds that the organization's task is to determine the needs, wants, and interests of a target market and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the well being of both the individual consumer and society in general. Therefore, marketers must endeavor to satisfy the needs and wants of their target markets in ways that preserve and enhance the well-being of consumers and society as a whole.
Destination Marketing Association International
Destination Marketing Association International (DMAI) is a professional organization representing destination marketing organizations and convention and visitor bureaus worldwide. As the world’s largest resource for official destination marketing organizations (DMOs), Destination Marketing Association International represents over 1,500 professionals from 658+ destination marketing organizations in more than 25 countries. They provide members professionals, industry partners, students and educators with educational resources, networking opportunities and marketing benefits available worldwide.
Trait activation theory
Trait activation theory is a personality theory of work performance based on the concept of trait activation, that is derived from an integration of trait theory, situationism, and personality-job fit theory. "Trait theory" is a psychological approach that includes studying personality traits as relatively stable individual differences that describe general predispositions or predictable common patterns of thinking and experiencing emotions that influence behavior. In fact, personality traits have been associated with important life outcomes (see Personality and life outcomes). The most well-known description or categorization of personality traits is called the "Big Five personality traits" which includes five broad personality dimensions: conscientiousness, extraversion, agreeableness, openness, and neuroticism (or emotional stability).
1_Apprentice
I don't know much about exchange relationships in relation to marketing? How does it benefit that?
0_Wizard
what marketing does is that it researches how people behave to create something that will keep a customer satisfied
Marketing is used to create, keep and satisfy the customer.
chosen_Marketing_0
Marketing
chosen_topic_0_Marketing
Keep the Customer Satisfied (song)
"Keep the Customer Satisfied" is a song by American music duo Simon & Garfunkel from the group's fifth studio album, "Bridge over Troubled Water" (1970). It was included as the B side of their signature hit, "Bridge Over Troubled Water". "Keep the Customer Satisfied" recounts the exhausting tours that Simon grew tired of, a similar theme to that of their earlier song, "Homeward Bound". The song was covered by Gary Puckett for Puckett's solo LP, "The Gary Puckett Album" (1971) "Keep the Customer Satisfied" reached No. 71 on "Billboard" in the winter of 1971. It reached No. 50 on the "Cash Box" chart, and No.
Touchpoint
A touchpoint can be defined as any way a consumer can interact with a business, whether it be person-to-person, through a website, an app or any form of communication (“Touchpoint Glossary”, n.d.). When consumers come in contact with these touchpoints it gives them the opportunity to compare their prior perceptions of the business and form an opinion (Stein, & Ramaseshan, 2016). Touchpoints in marketing communications are the varying ways that a brand interacts and displays information to prospective customers and current customers. Touchpoints allow customers to have experiences every time they “touch’ any part of the product, service, brand or organization, across multiple channels and various points in time (Pantano and Milena, 2015 and Zomerdijk and Voss, 2010).
Target market
A target market is a group of customers within a business's serviceable available market that the business has decided to aim its marketing efforts towards. Target markets consist of consumers who exhibit similar characteristics (such as age, location, income, and lifestyle) and are considered most likely to buy a business's product or service. Target markets can be broken down into two categories: primary and secondary target markets. Primary target markets are those market segments to which marketing efforts are primarily directed, while secondary markets are smaller or less vital to a product's success.
Operations management for services
Operations management for services has the functional responsibility for producing the services of an organization and providing them directly to its customers. It specifically deals with decisions required by operations managers for simultaneous production and consumption of an intangible product. These decisions concern the process, people, information and the system that produces and delivers the service. It differs from operations management in general, since the processes of service organizations differ from those of manufacturing organizations. In a post-industrial economy, service firms provide most of the GDP and employment.
Customer experience
In commerce, customer experience (CX) is the product of an interaction between an organization and a customer over the duration of their relationship. This interaction is made up of three parts: the customer journey, the brand touchpoints the customer interacts with, and the environments the customer experiences (including digital environment) during their experience. A good customer experience means that the individual's experience during all points of contact matches the individual's expectations. Gartner asserts the importance of managing the customer's experience. Customer experience implies customer involvement at different levels – such as rational, emotional, sensorial, physical, and spiritual.
Perception management
Perception management is a term originated by the US military. The US Department of Defense (DOD) gives this definition:  Actions to convey and/or deny selected information and indicators to foreign audiences to influence their emotions, motives, and objective reasoning as well as to intelligence systems and leaders at all levels to influence official estimates, ultimately resulting in foreign behaviors and official actions favorable to the originator's objectives. In various ways, perception management combines truth projection, operations security, cover and deception, and psychological operations.
Marketing communications
Marketing communications (MC, marcom, marcomm) uses different marketing channels and tools in combination: Marketing communication channels focuses on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, promotion and public relations. MC are made up of the marketing mix which is made up of the 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of the 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service based business.
1_Apprentice
Oh, like a complaint or how a person shops? Do you know what it researches to figure that out?
0_Wizard
well what it does is that they can target groups of very specific people, in order to try to get the reaction they want. Not a complaint but how a person shops.
A target market is a group of customers within a business's serviceable available market that the business has decided to aim its marketing efforts towards.
self_Target_market_0
Target market
self_2_Target_market
Criticism of Facebook
Criticism of Facebook relates to how Facebook's market dominance have led to international media coverage and significant reporting of its shortcomings. Notable issues include Internet privacy, such as its use of a widespread "like" button on third-party websites tracking users, possible indefinite records of user information, automatic facial recognition software, and its role in the workplace, including employer-employee account disclosure. The use of Facebook can have psychological effects, including feelings of jealousy and stress, a lack of attention, and social media addiction, in some cases comparable to drug addiction.
South African labour law
South African labour law regulates the relationship between employers, employees and trade unions in the Republic of South Africa. The Native Labour Regulations Act 1911 prohibited strikes by trade unions, introduced wage ceilings and a pass system for moving around jobs. Over 70,000 Chinese labourers were brought in, and used by landowners to undercut the wages of other workers. Among white workers, there was significant unrest, and major strikes took place in 1907, 1913, 1914 and 1922  For a period of sixteen years, from 1979 to 1995, several critical developments occurred in the field of labour law in South Africa, beginning with a radical change in the first of these years, when a significant Commission of Enquiry was held, resulting in the establishment of an Industrial Court, which was given extensive powers to mould, change, shape and develop the law.
BDSM
BDSM is a variety of often erotic practices or roleplaying involving bondage, discipline, dominance and submission, sadomasochism, and other related interpersonal dynamics. Given the wide range of practices, some of which may be engaged in by people who do not consider themselves as practicing BDSM, inclusion in the BDSM community or subculture is usually dependent upon self-identification and shared experience. The term "BDSM" is first recorded in a Usenet posting from 1991, and is interpreted as a combination of the abbreviations B/D (Bondage and Discipline), D/s (Dominance and submission), and S/M (Sadism and Masochism).
Privacy concerns with social networking services
Since the arrival of early social networking sites in the early 2000s, online social networking platforms have expanded exponentially, with the biggest names in social media in the mid-2010s being Facebook, Instagram, Twitter and SnapChat. The massive influx of personal information that has become available online and stored in the cloud has put user privacy at the forefront of discussion of the databases ability to safely store such personal information. The extent to which users and social media platform administrators can access user profiles has become a new topic of ethical consideration and the legality, awareness and boundaries of subsequent privacy violations are critical concerns in the advance of the technological age.
Belongingness
Belongingness is the human emotional need to be an accepted member of a group. Whether it is family, friends, co-workers, a religion, or something else, people tend to have an 'inherent' desire to belong and be an important part of something greater than themselves. This implies a relationship that is greater than simple acquaintance or familiarity. The need to belong is the need to give and receive attention to and from others. Belonging is a strong and inevitable feeling that exists in human nature. To belong or not to belong can occur due to choices of one's self, or the choices of others. Not everyone has the same life and interests, hence not everyone belongs to the same thing or person.
Queensland Council for Civil Liberties
The Queensland Council for Civil Liberties (QCCL) is a voluntary organisation in Australia concerned with the protection of individual rights and civil liberties. It was founded in 1966 in order "to protect and promote the human rights and freedoms of Queensland citizens." The QCCL is regularly asked by the Government to make submissions to committees, which is how bills are made in Parliament. These submissions cover issues such as closed circuit television, abortion law reform, sentencing issues in our court system and changes to legislation already in place, which are called amendments. In 1979, Terry O'Gorman was elected President of the QCCL and served as president up until 1985.
List of Person of Interest characters
This is a list of characters in the American science fiction crime drama television series "Person of Interest". John Reese (played by Jim Caviezel) is the name adopted by the former Special Forces soldier and Central Intelligence Agency (CIA) officer who serves as Finch's armed enforcer used to stop future crimes. Presumed dead following a failed CIA operation in China, Reese's real name is unknown. He was nicknamed "The Man in the Suit" by law enforcement, who know him only in terms of the description given by witnesses. Harold Finch (played by Michael Emerson) is a reclusive billionaire software engineer who built a machine that predicts future crimes and outputs either the victim's or perpetrator's Social Security number.
1_Apprentice
Ah, so they can target this group and kind of like cater to them? To get them to keep shopping at a certain store?