0_Wizard
Seems like social media relies hevily on influencer marketing, placing the focus of an influential person.
Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole.
chosen_Influencer_marketing_0
Influencer marketing
chosen_topic_0_Influencer_marketing
Influencer marketing
Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may be third parties. These third parties exist either in the supply chain (retailers, manufacturers, etc.) or may be so-called value-added influencers (such as journalists, academics, industry analysts, professional advisers, and so on).
HYPR
HYPR is an influencer search and discovery engine. It was founded in 2013. The company offers brands and marketers in-depth audience analytics for around 10 million influencers across Instagram, Twitter, Facebook, Pinterest and YouTube. HYPR was the recipient of the "Best SaaS/Tracking Platform Award" at the 2017 International Performance Marketing Awards in London. The platform provides influencer audience demographic, psychographic and geographic data. The company was founded in 2013 by Gil Eyal and Guy Tamir and is based in New York City, United States. It also has an office in Tel-Aviv, Israel, and an office in London, UK.
Viral marketing
Viral marketing (or viral advertising) is a marketing technique that uses pre-existing social networking services and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales or marketing buzz) through self-replicating viral processes, analogous to the spread of viruses or computer viruses. It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral".
NeoReach
NeoReach is an influencer marketing software solution that large brands use to run influencer marketing campaigns. Using NeoReach, brands can search, manage, and track influencers internally within their company without going through an agency or MCN. The company has raised over $3 million USD in venture capital funding. NeoReach provides a complete influencer marketing software platform that helps enterprises identify their influencers and manage their influencer relationships. With NeoReach, marketers can "search" for influencers based on their audience, affinity, and performance, "manage" large-scale campaigns, and "track" their campaign performance.
Social media
Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. The variety of stand-alone and built-in social media services currently available introduces challenges of definition; however, there are some common features:  Users typically access social media services via web-based technologies on desktop, computers, and laptops, or download services that offer social media functionality to their mobile devices (e.g., smartphones and tablet computers). When engaging with these services, users can create highly interactive platforms through which individuals, communities and organizations can share, co-create, discuss, and modify user-generated content or pre-made content posted online.
Digital marketing
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient. Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology.
Youth marketing
Youth marketing is a term used in the marketing and advertising industry to describe activities to communicate with young people, typically in the age range of 13 to 35. More specifically, there is the teen marketing, targeting people age 13 to 17, college marketing, targeting college-age consumers, typically ages 18 to 24, young adult marketing, targeting youngsters use professionals, typically ages 25 to 34. The youth market is critical because of the demographic's buying power and its members' influence on the spending of family members. In addition, teens and young adults often set trends that are adopted by other demographic groups.
1_Apprentice
do you use alot of social media?
0_Wizard
Facebook and Instagram a bit, companies target people who have a lot of influence over potential consumers.
It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.
self_Influencer_marketing_1
Influencer marketing
self_0_Influencer_marketing
Celebrity branding
Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy used by brands, companies, or a non-profit organization which involves celebrities or a well-known person using their social status or their fame to help promote a product, service or even raise awareness on environmental or social matters. Marketers use celebrity endorsers in hopes that the positive images of the celebrity endorser of the brand will also be passed on to the products or the brand image associated with the celebrities. Celebrity endorsement is usually commonly used by fashion or beauty brands, but a non-profit organization relies on celebrities as well, as celebrities have mass communication skills which can attract people's attention and is helpful in reaching a wider audience to raise their awareness towards a certain organization or an issue.
Touchpoint
A touchpoint can be defined as any way a consumer can interact with a business, whether it be person-to-person, through a website, an app or any form of communication (“Touchpoint Glossary”, n.d.). When consumers come in contact with these touchpoints it gives them the opportunity to compare their prior perceptions of the business and form an opinion (Stein, & Ramaseshan, 2016). Touchpoints in marketing communications are the varying ways that a brand interacts and displays information to prospective customers and current customers. Touchpoints allow customers to have experiences every time they “touch’ any part of the product, service, brand or organization, across multiple channels and various points in time (Pantano and Milena, 2015 and Zomerdijk and Voss, 2010).
Social media marketing
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public.
Social media
Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. The variety of stand-alone and built-in social media services currently available introduces challenges of definition; however, there are some common features:  Users typically access social media services via web-based technologies on desktop, computers, and laptops, or download services that offer social media functionality to their mobile devices (e.g., smartphones and tablet computers). When engaging with these services, users can create highly interactive platforms through which individuals, communities and organizations can share, co-create, discuss, and modify user-generated content or pre-made content posted online.
Privacy concerns with social networking services
Since the arrival of early social networking sites in the early 2000s, online social networking platforms have expanded exponentially, with the biggest names in social media in the mid-2010s being Facebook, Instagram, Twitter and SnapChat. The massive influx of personal information that has become available online and stored in the cloud has put user privacy at the forefront of discussion of the databases ability to safely store such personal information. The extent to which users and social media platform administrators can access user profiles has become a new topic of ethical consideration and the legality, awareness and boundaries of subsequent privacy violations are critical concerns in the advance of the technological age.
Digital marketing
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient. Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology.
Marketing communications
Marketing communications (MC, marcom, marcomm) uses different marketing channels and tools in combination: Marketing communication channels focuses on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, promotion and public relations. MC are made up of the marketing mix which is made up of the 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of the 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service based business.
1_Apprentice
I dont know alot about that.  Maybe you can explain more what you mean
0_Wizard
They can recruit a celebrity for endorsment, as opposed to trying to market to the masses, as the celebrity will attract attention.
Celebrity endorsement is usually commonly used by fashion or beauty brands, but a non-profit organization relies on celebrities as well, as celebrities have mass communication skills which can attract people's attention and is helpful in reaching a wider audience to raise their awareness towards a certain organization or an issue.
self_Celebrity_branding_2
Celebrity branding
self_0_Celebrity_branding
Celebrity branding
Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy used by brands, companies, or a non-profit organization which involves celebrities or a well-known person using their social status or their fame to help promote a product, service or even raise awareness on environmental or social matters. Marketers use celebrity endorsers in hopes that the positive images of the celebrity endorser of the brand will also be passed on to the products or the brand image associated with the celebrities. Celebrity endorsement is usually commonly used by fashion or beauty brands, but a non-profit organization relies on celebrities as well, as celebrities have mass communication skills which can attract people's attention and is helpful in reaching a wider audience to raise their awareness towards a certain organization or an issue.
Boricua Popular Army
The Ejército Popular Boricua ("Boricua Popular/People's Army"), also known as Los Macheteros ("The Machete Wielders"), is a clandestine organization based in Puerto Rico, with cells in the states and other nations. It campaigns for, and supports, the independence of Puerto Rico from the United States. During their first decade of existence, they had an average of two actions per year. The group claimed responsibility for the 1978 bombing of a small power station in the San Juan area, the 1979 retaliation attacks against the United States armed forces personnel, the 1981 attacks on Puerto Rico Air National Guard aircraft, and a 1983 Wells Fargo bank robbery.
List of Jimmy Fallon games and sketches
The following is a list of recurring games, sketches, and other comedy routines from the NBC late night talk show "The Tonight Show Starring Jimmy Fallon", and its predecessor, "Late Night with Jimmy Fallon". The sketches feature host Jimmy Fallon, house band The Roots, announcer/sidekick Steve Higgins, the show's writers, celebrity guests, and audience members. Most of the skits below appeared only on "Late Night", while some have carried over to the "Tonight Show". Every Tuesday on the show, Jimmy weighs the pros and cons of a topic that's currently in the news, with the pros being the setups and the cons being the punchlines.
USSR anti-religious campaign (1970s–1987)
A new and more aggressive phase of anti-religious persecution in the Soviet Union began in the mid-1970s after a more tolerant period following Nikita Khrushchev's downfall in 1964. Yuri Andropov headed the campaign in the 1970s when it began to rise. This new persecution was following upon the 1975 amendments to the 1929 anti-religious legislation and the 25th party congress. The CC resolution in 1979 would play a key role in this period as well. The intensification of anti-religious activities had continued since the early 1970s; between 1971-1975 over 30 doctoral and 400 magisterial dissertations were defended on the subjects of atheism and criticism of religion.
Brand ambassador
A Brand Ambassador (sometimes also called a Corporate Ambassador) is a person who is hired by an organization or company to represent a brand in a positive light and by doing so help to increase brand awareness and sales. The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics. The key element of brand ambassadors is their ability to use promotional strategies that will strengthen the customer-product-service relationship and influence a large audience to buy and consume more. Predominantly, a brand ambassador is known as a positive spokesperson, an opinion leader or a community influencer, appointed as an internal or external agent to boost product or service sales and create brand awareness.
E. St. Elmo Lewis
Elias St. Elmo Lewis (March 23, 1872 – March 18, 1948) was an American advertising advocate—he wrote and spoke prolifically about the potential of advertising to educate the public. He was inducted into the Advertising Hall of Fame posthumously, in 1951. Lewis was born in Philadelphia as son of Enos Rees and Mary Bartram Lewis. He descended on maternal side from John Bannister Gibson and John Bartram, on paternal side from the same family as Meriwether Lewis. His middle name, St. Elmo, was derived from the eponymous novel by Augusta Jane Evans published in 1866. Lewis was educated at North Broad Street Select School in Philadelphia, later renamed into "Eastburn Academy" after its founder, then at the University of Pennsylvania where he edited the "University Courier" in 1893 and 1894.
Libertarian socialism
Libertarian socialism (or socialist libertarianism) is a group of anti-authoritarian political philosophies inside the socialist movement that rejects socialism as centralized state ownership and control of the economy. Libertarian socialism also rejects the state itself, is close to and overlaps with left-libertarianism and criticizes wage labour relationships within the workplace, instead emphasizing workers' self-management of the workplace and decentralized structures of political organization. It asserts that a society based on freedom and justice can be achieved through abolishing authoritarian institutions that control certain means of production and subordinate the majority to an owning class or political and economic elite.
1_Apprentice
They also have alot of target based ads too right?
0_Wizard
Yes they can orient their marketing based on the characteristics of a social medai influencer.
It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.
chosen_Influencer_marketing_0
Online advertising
partner_0_Online_advertising
Influencer marketing
Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may be third parties. These third parties exist either in the supply chain (retailers, manufacturers, etc.) or may be so-called value-added influencers (such as journalists, academics, industry analysts, professional advisers, and so on).
Viral marketing
Viral marketing (or viral advertising) is a marketing technique that uses pre-existing social networking services and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales or marketing buzz) through self-replicating viral processes, analogous to the spread of viruses or computer viruses. It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral".
NeoReach
NeoReach is an influencer marketing software solution that large brands use to run influencer marketing campaigns. Using NeoReach, brands can search, manage, and track influencers internally within their company without going through an agency or MCN. The company has raised over $3 million USD in venture capital funding. NeoReach provides a complete influencer marketing software platform that helps enterprises identify their influencers and manage their influencer relationships. With NeoReach, marketers can "search" for influencers based on their audience, affinity, and performance, "manage" large-scale campaigns, and "track" their campaign performance.
HYPR
HYPR is an influencer search and discovery engine. It was founded in 2013. The company offers brands and marketers in-depth audience analytics for around 10 million influencers across Instagram, Twitter, Facebook, Pinterest and YouTube. HYPR was the recipient of the "Best SaaS/Tracking Platform Award" at the 2017 International Performance Marketing Awards in London. The platform provides influencer audience demographic, psychographic and geographic data. The company was founded in 2013 by Gil Eyal and Guy Tamir and is based in New York City, United States. It also has an office in Tel-Aviv, Israel, and an office in London, UK.
Yok Siam Year 1
Yok Siam Year 1 () is a Thai quiz show television program. It encouraged Thai people in each province using their ability joyfully about knowledges and being proud in their hometown. It broadcast on Monday - Friday 6:30 - 6:55 p.m. on Modern Nine TV. It had begun airdate on February 18, 2008 before ended on January 9, 2009. It was produced by Workpoint Entertainment. In addition, Maha Vajiralongkorn, Crown Prince of Thailand gave certificates with his signature to the province that is the winner. After "Yok Siam Year 1" had ended airdate, "Yok Siam Year 2" began airdate. In the first round, there were 76 provinces.
Sustainable market orientation
Traditionally, market orientation (MO) focuses on microenvironment and the functional management of an organisation. However, contemporary organisations have widened their focus to incorporate more roles, functions and emphasis on the macro environment. Firms have been concerned with short run success and often not taken into account the long-run ecological, social and economic effects from their activities. Despite growth in the MO concept, there is still a need to reconceptualise the concept with a greater emphasis on external factors that influence a firm. Sustainable market orientation (SMO) combines the principles of MO with a macro marketing systems management approach, a stakeholder approach to integrated corporate social responsibility and marketing strategy, and the use of the sustainability management concept.
Digital marketing
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient. Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology.
1_Apprentice
interesting I didn't know about all of that.  it sounds a little complicated to me.