0_Wizard
Marketing all about studying and managing of exchange relationships.
Marketing is the study and management of exchange relationships.
chosen_Marketing_0
Marketing
chosen_topic_0_Marketing
Leader–member exchange theory
The leader–member exchange (LMX) theory is a relationship-based approach to leadership that focuses on the two-way (dyadic) relationship between leaders and followers. It suggests that leaders develop an exchange with each of their subordinates, and that the quality of these leader–member exchange relationships influences subordinates' responsibility, decisions, and access to resources and performance. Relationships are based on trust and respect and are often emotional relationships that extend beyond the scope of employment. Leader–member exchange may promote positive employment experiences and augment organizational effectiveness.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation. Marketing is defined by the American Marketing Association as ""the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."" The term developed from the original meaning which referred literally to going to market with goods for sale.
Gift economy
A gift economy, gift culture, or gift exchange is a mode of exchange where valuables are not traded or sold, but rather given without an explicit agreement for immediate or future rewards. This contrasts with a barter economy or a market economy, where goods and services are primarily exchanged for value received. Social norms and custom govern gift exchange. Gifts are not given in an explicit exchange of goods or services for money or some other commodity. The nature of gift economies forms the subject of a foundational debate in anthropology. Anthropological research into gift economies began with Bronisław Malinowski's description of the Kula ring in the Trobriand Islands during World War I.
Trait activation theory
Trait activation theory is a personality theory of work performance based on the concept of trait activation, that is derived from an integration of trait theory, situationism, and personality-job fit theory. "Trait theory" is a psychological approach that includes studying personality traits as relatively stable individual differences that describe general predispositions or predictable common patterns of thinking and experiencing emotions that influence behavior. In fact, personality traits have been associated with important life outcomes (see Personality and life outcomes). The most well-known description or categorization of personality traits is called the "Big Five personality traits" which includes five broad personality dimensions: conscientiousness, extraversion, agreeableness, openness, and neuroticism (or emotional stability).
Power distance
Power distance is the extent to which the lower ranking individuals of a society "accept and expect that power is distributed unequally". It is primarily used in psychological and sociological studies on societal management of inequalities between individuals, and individual's perceptions of that management. People in societies with a high power distance are more likely to conform to a hierarchy where "everybody has a place and which needs no further justification". In societies with a low power distance, individuals tend to try to distribute power equally. In such societies, inequalities of power among people would require additional justification.
Customer relationship management
Customer relationship management (CRM) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth. One important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials, and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.
Indian Institute of Management Lucknow
The Indian Institute of Management Lucknow (abbreviated IIM Lucknow or IIM-L) is an autonomous public business school in Lucknow, Uttar Pradesh, India. It was established in 1984 as the fourth Indian Institute of Management (IIM) by the Government of India. IIM Lucknow offers post-graduate diploma, fellowship and executive programs in management. It is recognised as an "Institution of Excellence" by India's Ministry of Human Resource Development. IIM Lucknow also serves as the mentor institution for the newly established IIM Rohtak and IIM Kashipur. The institute is on a 200-acre site in the northern outskirts of Lucknow.
1_Apprentice
Yes it is important in marketing to have a business to customer relationship. What else do you know about Marketing?
0_Wizard
The term originated from the original meaning which referred literally to going to market with goods for sale.
The term developed from the original meaning which referred literally to going to market with goods for sale.
chosen_Marketing_0
Marketing
chosen_topic_0_Marketing
Originalism
In the context of United States constitutional interpretation, originalism is a way to interpret the Constitution's meaning as stable from the time of enactment, which can be changed only by the steps set out in Article Five. The term originated in the 1980s. Today, originalism is popular among some political conservatives in the U.S., and it is most prominently associated with Justice Clarence Thomas, Justice Neil Gorsuch, the late Justice Antonin Scalia, and judge Robert Bork. Some liberals, such as late Justice Hugo Black and jurist Akhil Amar, have also subscribed to the theory. Originalism is an umbrella term for interpretative methods that hold to the "fixation thesis", the notion that an utterance's semantic content is fixed at the time it is uttered.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation. Marketing is defined by the American Marketing Association as ""the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."" The term developed from the original meaning which referred literally to going to market with goods for sale.
Glossary of ancient Roman religion
The vocabulary of ancient Roman religion was highly specialized. Its study affords important information about the religion, traditions and beliefs of the ancient Romans. This legacy is conspicuous in European cultural history in its influence on later juridical and religious vocabulary in Europe, particularly of the Western Church. This glossary provides explanations of concepts as they were expressed in Latin pertaining to religious practices and beliefs, with links to articles on major topics such as priesthoods, forms of divination, and rituals. For theonyms, or the names and epithets of gods, see List of Roman deities.
Business
A business (also known as an enterprise, a company, or a firm) is an organizational entity and legal entity made up of an association of people, be they natural, legal, or a mixture of both who share a common purpose and unite in order to focus their various talents and organize their collectively available skills or resources to achieve specific declared goals and are involved in the provision of goods and services to consumers. A business can also be described as an organization that provides goods and services for human needs. A company or association of persons can be created at law as legal person so that the company in itself can accept limited liability for civil responsibility and taxation incurred as members perform (or fail) to discharge their duty within the publicly declared ""birth certificate"" or published policy.
List of placeholder names by language
This article is about placeholder names in various languages. In Afrikaans, "dinges" ('thing'), "goeters" ('things'), "watsenaam" ('what's its name') are common placeholders. A common placeholder name for a semi-mythological place - much the same as Timbuktu - is "Pofadder" (a real town). A general term for a far away, remote/rural environment is "Boendoe". "Van die jaar toet" (from the year "tut") is often used to indicate an unspecified, long time ago. Arabic uses "Fulan", "Fulana[h]" (فلان / فلانة) and when a last name is needed it becomes "Fulan AlFulani", "Fulana[h] AlFulaniyya[h]" (فلان الفلاني / فلانة الفلانية).
Anarchist economics
Anarchist economics is the set of theories and practices of economic activity within the political philosophy of anarchism. As a rule, anarchists are anti-capitalists. They argue that its characteristic institutions promote and reproduce various forms of economic activity which they consider oppressive, including private property, hierarchical production relations, collecting rents from private property, taking a profit in exchanges, and collecting interest on loans. They generally endorse possession-based ownership rather than propertarianism. The early English anarchist William Godwin's views on economics could be summarized as follows: "he envisages the possibility of specialization in the various crafts, which would lead to a man's following the task for which he had the greatest aptitude, and distributing his surplus products to whoever may need them, receiving what he himself needs of other things from the surplus produced by his neighbours, but always on the basis of free distribution, not of exchange.
Value-form
The value-form or form of value () is a concept in Karl Marx's critique of political economy, Marxism and post-Marxism. It refers to the "social form" of a commodity (any product traded in markets) as a symbol of value, which contrasts with its physical features, as a product which can satisfy some human need. The physical appearance of a commodity is directly observable, but the meaning of its social form is not. Narrating the paradoxical oddities and metaphysical niceties of ordinary things when they become instruments of trade, Marx seeks to provide a brief morphology of the category of economic value as such - what its substance really is, the forms which this substance takes, and how its magnitude is determined or expressed.
1_Apprentice
Neat! I'm guessing the term originated a long time ago! It's interesting how almost/all companies need to use Marketing!