0_Wizard
 Influencer marketing is marketing focused on influencial people
Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole.
chosen_Influencer_marketing_0
Influencer marketing
chosen_topic_0_Influencer_marketing
Influencer marketing
Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may be third parties. These third parties exist either in the supply chain (retailers, manufacturers, etc.) or may be so-called value-added influencers (such as journalists, academics, industry analysts, professional advisers, and so on).
HYPR
HYPR is an influencer search and discovery engine. It was founded in 2013. The company offers brands and marketers in-depth audience analytics for around 10 million influencers across Instagram, Twitter, Facebook, Pinterest and YouTube. HYPR was the recipient of the "Best SaaS/Tracking Platform Award" at the 2017 International Performance Marketing Awards in London. The platform provides influencer audience demographic, psychographic and geographic data. The company was founded in 2013 by Gil Eyal and Guy Tamir and is based in New York City, United States. It also has an office in Tel-Aviv, Israel, and an office in London, UK.
NeoReach
NeoReach is an influencer marketing software solution that large brands use to run influencer marketing campaigns. Using NeoReach, brands can search, manage, and track influencers internally within their company without going through an agency or MCN. The company has raised over $3 million USD in venture capital funding. NeoReach provides a complete influencer marketing software platform that helps enterprises identify their influencers and manage their influencer relationships. With NeoReach, marketers can "search" for influencers based on their audience, affinity, and performance, "manage" large-scale campaigns, and "track" their campaign performance.
Gil Eyal
Gil Eyal is an Israeli- American entrepreneur and founder of HYPR, the world’s largest influencer search and discovery directory. He was also the COO of photo sharing app Mobli, that recruited celebrities for marketing, including Leonardo DiCaprio, Serena Williams, Lil Wayne and Austin Mahone. Gil Eyal is the current CEO and founder of Influencer marketing and Influencer discovery platform HYPR. He founded the platform in 2013. It served around hundred Fortune 500 companies as well as other agencies. His clients include Whitewave Danone, Digital Brand Architects, Sunshine Sachs, 72 and Sunny, LVMH, Next Models, PepsiCo, Mediacom, Michael Kors, Calvin Klein, Time Inc. and Estée Lauder.
Digital marketing
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient. Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology.
Viral marketing
Viral marketing (or viral advertising) is a marketing technique that uses pre-existing social networking services and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales or marketing buzz) through self-replicating viral processes, analogous to the spread of viruses or computer viruses. It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral".
Thuzio
Thuzio provides businesses and professionals with access to celebrity talent and influencers through a comprehensive online platform, talent procurement services and an executive event series. Thuzio’s two unique products are Julius and Thuzio Executive Club. Julius is a SaaS influencer marketing platform that provides marketers with rich influencer data, advanced search capabilities, and the campaign management tools required to organize a successful influencer marketing strategy. Julius search brings over 50,000 influencer profiles to life and allows subscribers to identify creators via audience demographics, total social reach and engagement, strengths and interests, brand-work, and more.
1_Apprentice
I seem to see a lot of influencer marketing now a days whats it all about
0_Wizard
 Influencer marketing focuses on a subset instead of the whole market so its more guaranteed
Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole.
chosen_Influencer_marketing_0
Influencer marketing
chosen_topic_0_Influencer_marketing
Influencer marketing
Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may be third parties. These third parties exist either in the supply chain (retailers, manufacturers, etc.) or may be so-called value-added influencers (such as journalists, academics, industry analysts, professional advisers, and so on).
NeoReach
NeoReach is an influencer marketing software solution that large brands use to run influencer marketing campaigns. Using NeoReach, brands can search, manage, and track influencers internally within their company without going through an agency or MCN. The company has raised over $3 million USD in venture capital funding. NeoReach provides a complete influencer marketing software platform that helps enterprises identify their influencers and manage their influencer relationships. With NeoReach, marketers can "search" for influencers based on their audience, affinity, and performance, "manage" large-scale campaigns, and "track" their campaign performance.
HYPR
HYPR is an influencer search and discovery engine. It was founded in 2013. The company offers brands and marketers in-depth audience analytics for around 10 million influencers across Instagram, Twitter, Facebook, Pinterest and YouTube. HYPR was the recipient of the "Best SaaS/Tracking Platform Award" at the 2017 International Performance Marketing Awards in London. The platform provides influencer audience demographic, psychographic and geographic data. The company was founded in 2013 by Gil Eyal and Guy Tamir and is based in New York City, United States. It also has an office in Tel-Aviv, Israel, and an office in London, UK.
Gil Eyal
Gil Eyal is an Israeli- American entrepreneur and founder of HYPR, the world’s largest influencer search and discovery directory. He was also the COO of photo sharing app Mobli, that recruited celebrities for marketing, including Leonardo DiCaprio, Serena Williams, Lil Wayne and Austin Mahone. Gil Eyal is the current CEO and founder of Influencer marketing and Influencer discovery platform HYPR. He founded the platform in 2013. It served around hundred Fortune 500 companies as well as other agencies. His clients include Whitewave Danone, Digital Brand Architects, Sunshine Sachs, 72 and Sunny, LVMH, Next Models, PepsiCo, Mediacom, Michael Kors, Calvin Klein, Time Inc. and Estée Lauder.
Digital marketing
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient. Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology.
Thuzio
Thuzio provides businesses and professionals with access to celebrity talent and influencers through a comprehensive online platform, talent procurement services and an executive event series. Thuzio’s two unique products are Julius and Thuzio Executive Club. Julius is a SaaS influencer marketing platform that provides marketers with rich influencer data, advanced search capabilities, and the campaign management tools required to organize a successful influencer marketing strategy. Julius search brings over 50,000 influencer profiles to life and allows subscribers to identify creators via audience demographics, total social reach and engagement, strengths and interests, brand-work, and more.
Target audience
A target audience is the intended audience or readership of a publication, advertisement, or other message. In marketing and advertising, it is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message. Businesses that have a wide target market will focus on a specific target audience for certain messages to send, such as The Body Shops Mother's Day advertisements, which were aimed at the children and spouses of women, rather than the whole market which would have included the women themselves. A target audience is formed from the same factors as a target market, but it is more specific, and is susceptible to influence from other factors.
1_Apprentice
Why do people respond so well to influencer marketing?
0_Wizard
It identifies the individuals that have influence over potential buyers and targets them to allow trickle down influence
It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.
chosen_Influencer_marketing_0
Influencer marketing
chosen_topic_0_Influencer_marketing
Networked advocacy
Networked advocacy or net-centric advocacy refers to a specific type of advocacy. While networked advocacy has existed for centuries, it has become significantly more efficacious in recent years due in large part to the widespread availability of the internet, mobile telephones, and related communications technologies that enable users to overcome the transaction costs of collective action. The study of networked advocacy draws on interdisciplinary sources, including communication theory, political science, and sociology. Theories of networked advocacy have been heavily influenced by social movement literature, and refer to the preexisting networks used to create and support collective actions and advocacy as well as the networks that such actions and advocacy create.
Dick Trickle
Richard "Dick" Trickle (October 27, 1941 – May 16, 2013) was an American race car driver. He raced for decades around the short tracks of Wisconsin, winning many championships along the way. Trickle competed in the ASA, ARTGO, ARCA, All Pro, IMCA, NASCAR, and USAC. In more than an estimated 2,200 races, Trickle logged one million laps and is believed to have won over 1,200 feature races. He was billed as the winningest short track driver in history. Trickle's career highlights include racing to 67 wins in 1972, winning seven ARTGO Championships in nine years between 1979 and 1987, winning back to back ASA AC-Delco Challenge championships in 1984 and 1985, the 1968 USAC Stock Car rookie of the year, and winning the 1989 NASCAR Rookie of the Year award in the Winston Cup (now Monster Energy NASCAR Cup Series).
Crowdreviewing
Crowdreviewing is the practice of gathering opinion or feedback from a large number of people, typically via the internet or an online community; a portmanteau of “crowd” and “reviews”. Crowdreviewing is also often viewed as a form of crowd voting which occurs when a website gathers a large group's opinions and judgment. The concept is based on the principles of crowdsourcing and lets users submit online reviews to participate in building online metrics that measure performance. By harnessing social collaboration in the form of feedback individuals are generally able to form a more informed opinion.
Plug-in electric vehicle
A plug-in electric vehicle (PEV) is any motor vehicle that can be recharged from an external source of electricity, such as wall sockets, and the electricity stored in the rechargeable battery packs drives or contributes to drive the wheels. PEV is a subset of electric vehicles that includes all-electric or battery electric vehicles (BEVs), plug-in hybrid vehicles (PHEVs), and electric vehicle conversions of hybrid electric vehicles and conventional internal combustion engine vehicles. In China, plug-in electric vehicles are called new energy vehicles (NEVs). Plug-in cars have several benefits compared to conventional internal combustion engine vehicles.
Plug-in electric vehicles in the United States
The adoption of plug-in electric vehicles in the United States is actively supported by the American federal government, and several state and local governments. , cumulative sales in the U.S. totaled 764,666 highway legal plug-in electric vehicles since the market launch of the Tesla Roadster in 2008, , the American stock represented 28.1% of the global light-duty plug-in stock, and the U.S. had the world's third largest stock of plug-in passenger cars after China and Europe. The U.S. market share of plug-in electric passenger cars increased from 0.14% in 2011 to 0.62% in 2013. The plug-in segment reached a market share of 0.75% in 2014 and fell to 0.66% in 2015.
Trickle Up
Trickle Up is a nonprofit international development organization that empowers people living in extreme poverty, defined as less than $1.90 a day. Trickle Up’s primary focus and expertise is reaching the most vulnerable and excluded women, people with disabilities, members of indigenous groups, and refugees in the Americas, Africa, and India. These groups are disproportionately affected by extreme poverty. They are also the most likely to be beyond the reach of government programs and other anti-poverty NGOs. Since 1979, Trickle Up has helped 250,000 women and families gain the skills and confidence to achieve greater economic self-sufficiency and connection with their communities.
Crazy Horse Too
Crazy Horse Too is a closed strip club located at 2476 Industrial Road in Las Vegas, Nevada, a few blocks west of the Las Vegas Strip. The club was known as Billy Joe's during the 1970s. In 1978, the club was purchased by Mob member Tony Albanese and renamed Billy Joe's Crazy Horse Too, after the Crazy Horse Saloon, another Las Vegas strip club owned by Albanese. In 1984, Rick Rizzolo took over operations of the club when it was purchased by his father, Bart Rizzolo. Rick Rizzolo was a majority owner by 1986. In 1995, federal officials began an investigation of activities at Crazy Horse Too. The club endured a history of violent crimes, including the alleged beating of a tourist in 2001.
1_Apprentice
So thats why seemingly talentless young celebrities are used to target teens.
0_Wizard
yea like when celebrities they play the role of a potential buyer themselves
Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may be third parties.
chosen_Influencer_marketing_0
Influencer marketing
chosen_topic_0_Influencer_marketing
Yea, Victoria
Yea ( ) is a town in Victoria, Australia north-east of Melbourne at the junction of the Goulburn Valley Highway and the Melba Highway, in the Shire of Murrindindi local government area. In an area originally inhabited by the Taungurong people, it was first visited by Europeans of the Hume and Hovell expedition in 1824, and within 15 years most of the land in the area had been taken up by graziers. Surveyed in 1855, the township grew as a service centre for grazing, gold-mining and timber-getting in the area. The town has had a fairly stable population (around 1,100) since 1900, though it now has a relatively old population.
Bayesian-optimal pricing
Bayesian-optimal pricing (BO pricing) is a kind of algorithmic pricing in which a seller determines the sell-prices based on probabilistic assumptions on the valuations of the buyers. It is a simple kind of a Bayesian-optimal mechanism, in which the price is determined in advance without collecting actual buyers' bids. In the simplest setting, the seller has a single item to sell (with zero cost), and there is a single potential buyer. The highest price that the buyer is willing to pay for the item is called the "valuation" of the buyer. The seller would like to set the price exactly at the buyer's valuation.
Option fee (Texas)
In a real estate context, an option fee is money paid by a Buyer to a Seller for the option to terminate a real estate contract. Option fee funds should not be confused with earnest money. The use of option fees is most common in the residential resale market in Texas. The residential real estate industry in Texas is unique in that the real estate sales contract forms used in most transactions in the state are developed through a state agency, the Texas Real Estate Commission (TREC). TREC's Broker-Lawyer Committee develops standard contract forms and addenda which are promulgated by the Commission.
Price on application
Price on application (sometimes price on asking), more commonly abbreviated as POA, is a term often seen on price lists, classified advertisements and is commonly used with regard to real estate prices. It means the seller or selling agent must be contacted in order to obtain the price. A numeric price for an item may be withheld or simply unavailable for a number of reasons. Prices can be deliberately concealed in an attempt to prevent potential buyers from spotting (usually downward) trends in price that could tempt them into waiting for further price decreases before submitting an offer. In the case of real estate an owner may, for whatever reason, feel uncomfortable with revealing a given price to the public or an estate agent may want to prevent trends in property prices over a given area from becoming public information.
Fisher market
Fisher market is an economic model attributed to Irving Fisher. It has the following ingredients: Each product formula_5 has a price formula_6; the prices are determined by methods that we describe below. The price of a "bundle" of products is the sum of the prices of the products in the bundle. A bundle is represented by a vector formula_7, where formula_8 is the quantity of product formula_5 (the quantities are normalized such that the total quantity from each product is 1, i.e, formula_8 is the fraction of product formula_5 in the bundle); the price of a bundle formula_12 is formula_13. A bundle is "affordable" for a buyer if the price of that bundle is at most the buyer's budget.
Crazy Horse Too
Crazy Horse Too is a closed strip club located at 2476 Industrial Road in Las Vegas, Nevada, a few blocks west of the Las Vegas Strip. The club was known as Billy Joe's during the 1970s. In 1978, the club was purchased by Mob member Tony Albanese and renamed Billy Joe's Crazy Horse Too, after the Crazy Horse Saloon, another Las Vegas strip club owned by Albanese. In 1984, Rick Rizzolo took over operations of the club when it was purchased by his father, Bart Rizzolo. Rick Rizzolo was a majority owner by 1986. In 1995, federal officials began an investigation of activities at Crazy Horse Too. The club endured a history of violent crimes, including the alleged beating of a tourist in 2001.
Sales
Sales is activity related to selling or the amount of goods or services sold in a given time period. The "seller" or the provider of the goods or services completes a sale in response to an acquisition, appropriation, requisition or a direct interaction with the "buyer" at the point of sale. There is a passing of title (property or ownership) of the item, and the settlement of a price, in which agreement is reached on a price for which transfer of ownership of the item will occur. The "seller", not the purchaser generally executes the sale and it may be completed prior to the obligation of payment.
1_Apprentice
Seems pretty manipulative to target teens with this type of marketing.