This is a great watch link remover.
Yes, the item has a cheap and rather plastic-y feel about it, but that's because it IS cheap to buy.
I really like the elevation adjustment knob, which slides a board under the watch strap to raise or lower it, to match it up with the pins.
A watch link remover I had before had a spring board for you to press, which made it very awkward to adjust straps, and often caused bent needles because the spring board would cause the watch band to misaslign with the needle.
The height adjustment on this solves that problem.
The needles are quite soft and bend on harder link pins, but they are designed this way so that you do not damage your timepiece.  Really not a downfall of the product, especially when replacement needles can be had for $2 for a package of ten.

Great tool for adjusting metal watch bands!