Not everyone likes the "pre-washed" faded look.  In fact the latest trend is toward dark washed or not washed at all stiff dark blue denim.  My husband refuses to wear faded jeans, so thusly it has  been very challenging to find dark "stiff" jeans.  I finally found them here!!  Please keep supplying this product, my husband has gotten many compliments, and is very happy.  The price was perfect!  Thanks again!