I hate how dorky this watch looks. But I'm utterly addicted to the timer function. I put bread in the oven to warm up... I set my watch for a few minutes. My son goes in time out... I set my watch for a few minutes. I have to pick up my daughter in 20 minutes and don't want to forget... I set the timer. It's so easy to do, I literally use it constantly. I have searched the world over for a non-sports watch, with this easy timer function, that has a bit more class, but haven't found it yet. Not for any price tag! Oh, well. Looking dorky is a price I'll just have to pay. :)