I bought this watch about a month ago at a major dept. store, then found it online via Amazon.com at a much lower price. I purchased the watch again thru Amazon, compared the two watches (exactly the same), and ended up returning the 1st one to the dept. store.  Dept. store sale price: $388 (retail: $575). Amazon price: $250. And on top of everything... I LOVE THE WATCH!!! It's a beautiful women's chronograph, a few small diamonds, nice heavy weight, Bulova fine quality watch.  I get compliments all the time.  And I just love looking at my wrist every few moments to see what time it is.  You won't be disappointed.  This one's a winner that can be worn in jeans or dressed up.  I've done both.  I'm wearing right now as my everyday watch because I like it so much.  OK, I think you get the idea.  I love the watch.  By the way, it arrived within days of my order, so service and delivery are excellent, too.