Just back from a snow trip with this bag.  It is definitely a nice backpack.  Thule really put some thought in to the design of this bag.  There are lots of pockets on the inside and out for storing clothes, toiletries, papers, keys, etc.  I really like my bags to have several outside compartments so that you can grab things quickly.  This one has two zippered pockets on the bottom sides that can be used for holding keys, wallets, iPods, phone, or even a water bottle. There is a thin pocket on the face that is great for carrying a magazine, book, or papers.  The crush-resistent pocket on top is nice but, I have some mixed feelings about its usefulness.  The pocket is pretty big (they advertise putting goggles inside) but that is sort of the problem.  The pocket extends pretty far in to the main bag compartment taking up space.  The other problem is that unless you have one thing to take up the entire pocket your valuables will likely be bouncing around and off one another so you will still need to wrap them up in something to cushion blows or prevent scratches.  They do advertise it as a crush proof case and not a scratch protector.  When they designed this thing they obviously didn't want any hard plastic.  The zippers are nice and sturdy.  A little tough to pull but, I suspect will get easier with use.  The strap holders are aluminum not the usual plastic.  This includes the shoulder strap sliders and the bag compression sliders.  The compression ones use a sort of t-hook and loop to keep the bag cinched.  It isn't the easiest or quickest when trying to access the main compartment.  I tend to fumble with it and am concerned about the fabric loops eventually tearing out.  As far as the shoulder straps go,they put some simple velcro closures to keep the excess cinching straps tucked.  Great idea.  I have other packs where the excess straps will get caught on things or stuck in car door or trunks.  It also makes a nice clean look.  I plan to use this for traveling as airplane carry on or car trips.  I really like how when you are wearing it and especially when you take it off it seems to stay compact.  I already mentioned the excess strap holders, the shoulder straps seem somewhat molded and stay close to the pack when off preventing it from getting caught on stuff.  I also really like the handles on the top AND bottom of the bag for grabbing from trunks or out from overhead compartments.  The material feels a little on the thin side to me.  However, I use a Timbuk2 messenger bag everyday and if you are familiar with those you know they are made with really thick bullet proof-like material.  They may have kept it thinner to save weight.  I think some reinforced material at least on the bottom would be nice.  But, it does come with a 10 year warranty.  Overall, this is a really nice bag, well thought out design with quality materials and an attention to details.  The style is nice but a little muted.  Looks more professional and utilitarian but, at this price point and the ad campaign they obviously not expecting many "x-gamers" to be buying this bag.  I think it is a little pricey but, I don't think you would regret it if you got one.