The short version is these shoes are better than adverised.  The long story is that I have been cursed with extremely high arches.  As a result, my feet have given me a lot of pain over the years, and as I age, they only get worse.  I have spent a fortune on podiatrists, othopedists and an array of orthotics.  I have been willing to try almost anything in order to find shoes I can walk in comfortably so have been on a constant search for any new shoe design that might offer some relief.  I read the information on the Sketcher Shape Up shoes, and although they provide physical fitness benefits, I was focused on the design of the sole.  The claims of an extremely comfortable and soft shoe bed were enough to get my attention.  When I saw them on Amazon.com for about what I usually spend for walking shoes I bought them right away.  They have delivered in spades, and I have worn them almost constantly since they arrived.  And that is saying something for a real hillbilly.  I would recommend them to anyone with sore feet--they are truly like walking on air.  The fitness benefits are a welcome additional feature of these shoes.  Do your feet a favor--buy them a pair of these--they'll love you forever!