For 50 points, it's worth it.  It's very sturdy and the 2 pockets on the outside is very useful.  I currently use it to carry books (heavy text books), and the side pockets hold my pens/calculator and a soda.  I could do without the printed on pepsi logos, but they have to advertise somehow.  Sewn on patches would have been a nice touch, but probably isn't cost effective for Pepsi.