I'm a complete Fit Flop addict so I had to have the snow boots. Trouble was the price wasn't coming down on any of the shearling ones. So finally I went for the snuggler. Someone wrote an insane review about "advertising as you walk," making it sound like there'a a big flashing sign on the back of the boot. Instead, there is a small band of velvet-like material on a stetchy band (in this case black on black) that says FitFlop. It's about as subtle as you possibly can get, so I have no idea what this woman was talking about.
For those who complained of the metallic ones peeling, I assure you that the black ones do not do this. They are very warm and they do have the rocker motion, but not so much that you would lose your balance.
My only complaint is that they are not fully waterproof--and I would have expected them to be. You can wear them for a few hours out in the snow, but don't make an all-day affair of it, because eventually they will leak.
Still, they are an outstanding choice.