I purchased this bra just in case I might need it one day, plus it is on sale now, being sold for less than than the MSRP.  First, I want to applaud the inventor and especially Maidenform for having the guts to try something unconventional like this.  However, my number one complaint is, if you need garment tape to help it stay up, then why not market the bra with at least A FEW strips to get you started.  To make you wait 6 weeks for your free roll is asking too much.

As far as the bra's construction goes, I believe the cups are structured wrong, at least in my size 34D.  The wire length looks right, but the cup projection is far too shallow.  Therefore, the center gore does not lay flat against my chest, nor do the cups encase each breast the way they do on a good underwire bra.  My breasts fall out of the bottom.  The poor fit of the cups is also what creates the movement of the bra which others talk about.  If the cups and wire were meticulously fitted, this bra would hug my front and would put less demand on the straps.

The last thing I will mention is the tops of the cups.  Maybe because my breasts fall under the wire, there is gaping at the top.  Or maybe, again, these cups just have a strange fit.  They are wide, shallow and full at the top, almost as if they were fitted on someone with implants.  The best thing about this bra is the feeling of having nothing on your back.