These are the finest, most comfortable, tummy hugging panties I have EVER purchased. I can't begin to tell you how comfortable they are all day, without riding up or rolling down over my little muffin top belly. They are the perfect panty when wearing your favorite pair of jeans when you need a gentle squeeze in the midsection. I disagree with the reviewer who said these are not "ultra firm"; they are just right and I might even wear them under my bathing suit because they have no seams, lines, bulges or tags. Absolutely perfect!! And I even forget when I have them on, which I cannot say for ANY bodybriefer I have ever purchased.