I am stunned! I have been buying these "premium" socks for many years because of there outstanding quality! I just purchased (April 2010) 3 sets of 3 pairs and these are horrible. They made them thinner similar to a Hanes sock (same company). Nothing about them stands out anymore except the high price. I have called them and I got what I expected-they are thinner but just as durable-yeah right. THEY ARE CUTTING CORNERS AND CHARGING FOR IT! Folks, you can do better and to Champion-JUNK products are not going to win loyalty! No more for me.