This watch was a pleasant surprise.  I ordered it when the price went fairly low at another website, but I had concerns that sprang from looking at the image (I hesitate to say photo) that is used to represent this watch at most online sites.
My first impresssion of the actual watch was that it is major-league SHINY!  You could use this puppy to flash distress signals to rescue aircraft if you get lost at sea!  The bracelet, case, hands and dial are all very brightly polished. Only the pusher buttons that adjust the date and 24-hour dial are dull, and that's because they are, for some unknown reason, deeply cut with cross-hatch knurling, but that makes for a pleasing contrast to the overall shine.  The bracelet is a full 20mm all the way around, so it makes a very bold visual statement with its shiny beads-of-rice styling. My beef with this bracelet is that it can only be adjusted by adding or removing full links -- no fine adjustment with half links or  adjustable clasp. On my wrist, that means the bracelet is either way too tight or a little too loose, but I can live with it.  The watch case is a little thick, or thick-looking, actually 11mm, not the 10mm listed in the Invicta specs.  The case diameter is listed as 38mm but looks more like a small 40mm -- the overall look is one of nice size balance between the case and bracelet (though the bracelet could be a tad thicker for my taste).  The hands are plenty big, easy to read and with generous luminous material that holds its glow for hours. I was worried that the hands would tend to "disappear" when passing over the white and silver subdials, but there is a nice contrast between the two surfaces. The dial is a deep (and shiny)sapphire blue (I don't see any purple tones under any light conditions).  And my watch keeps perfect time so far (I read that others had problems in that department).
As to setting the movement -- I received with the watch a single-page illustrated instruction sheet provided by ISA, a Swiss maker of quartz movements.  The sheet has easy-to-follow instructions for setting the subdials.  The pushers on the right side of the case set the numerical date at "3" and the 24-hour dial at "6".  The day of the week subdial at "9" is set by turning the hands forward thru a 24-hour cycle. This turning also advances the other two dials, but then the pushers can be used to correct those settings if necessary. And the pusher adjustments can be done with the crown pushed in and the movement running, so no need to reset the time.
Overall, a nice-looking, substantial-feeling, accurate (so far) dress watch. Or just the right timepiece to wear to the disco!