I must confess I did not recognize this brand when I was first looking for a watch. I was just looking for a watch that was good quality, reasonably priced and had the features I was looking for. I bought it because it looked like it fit the bill (and who could pass up such a bargain?!?). This watch is so beautiful! From the picture, I didn't realize it had so many little diamonds. I'd recommend this watch to any woman. It is sophisticated and simple, stylish and timeless. It would make an excellent gift for a loved one or, like myself, buying to treat yourself.