I got the belly band in dark blue and started wearing it when I was 11 weeks pregnant. I'm currently 19 weeks and loving it!! It allows me to wear my regular jeans for a little longer since I'm not too convinced about getting a bunch of maternity clothes that I will only need for a few months. By the time the weather warms up a bit and my belly will be bigger maybe I'll only need a few maternity dresses instead of maternity jeans which are always pricier. I only have 1 complaint: I used to wear a pants size 6 before getting pregnant and even after I got the smallest size 1, it is still big for me and I need to fold it over my hips because it is way too much fabric for my waist. Of course, I need to confess that it's my first pregnancy and though I'm already getting halfway there, it's a super small belly and I have only gained maybe 8 pounds.