I never saw these advertised on TV but knew they existed because of researching methods to help alleviate foot pain. So I finally got around to trying these after having seen them in a few special care catalogs. They are much better than the rubbery divider thingy that can only be used for a few minutes. These may be used longer depending upon how you place the dividers between the toes. I can wear them for quite a while and the foot that was having a lot of problems (as opposed to the one with minor issues) has improved a fair bit. The price here was the best I'd seen so far and I got them very quickly. They fit just a wee bit long as all socks do on my feet and since I don't wear them inside shoes or slippers, I wish they had a rubber sole so they wouldn't get filthy walking around in them. I'd like to have these in other colors too.