I like these because they give a snug, full coverage fit over the buttocks area. They don't shift around or rise up during the day. Unlike the Hane's style of panty, despite their claims. I know because I own both brands, and I almost never put my Hane's panties on anymore because of that. The main drawback to Fruit of the Loom underwear is that they are not anywhere as soft as the Hane's brand, and the patterns on them are sometimes unpleasant. Hane's has the upperhand on that one. I also found that every pack of Hane's I bought, without fail, had at least 1-2 pair in them that was cut way smaller and tighter than the rest in the same pack. Leaving me to then have to discard the pair(s), thus wasting my money and leaving me disappointed. I've never run into that issue with Fruit of the Loom panties. For me it's basically a matter of being practical when it comes to these two brands. Do I want soft, pretty panties that rise up, and are cut inconsistently? Or do I want the less soft, less pretty panties that stay in place? Since I didn't want to be bothered by wedgies or waste money, I went with Fruit of the Loom.