Not as soft as cashmere? OK sure... if you want cashmere soft then go buy a $50 cashmere scarf. But this truly is a wonderful scarf, and for under $10! I got lime green and ivory a year ago, and I still love them. They're stretchy, warm, soft, colorful, and they DON'T SHED!!! They are the ONLY scarves that haven't shed on my pea coats!