I bought this when I was about 16 weeks. I bought two pairs of maternity jeans as well. I use bella band with my regular jeans a lot more often than maternity jeans since I didn't gain much weight. I'm at 34 weeks now and still wear my regular jeans with this because I like it much better than baggy maternity jeans. You can also wear this to support your baby tummy with anything you wear. But it looks like Target carries similar items at cheaper price -16.99 or something. If I had known that I would have purchased that one since you're not going to be pregnant forever then why not save some money?