Crocodile Creek products are very pleasing to the eye. Colorful simple images, like a flower or a dinosaur have a sweet look, the way kids stuff should look. There's a gentle innocence and as fleeting as that is in life, I love seeing this sort of thing around the house while it lasts. They're not just cute though, they are practical and safe. Crocodile Creek products are PVC and phthalate free, lead safe and meet or exceed US and European safety standards. The only problem I see with Crocodile Creek is trying to figure out what to get amongst so many great choices, I really love this brand.

The backpacks stand out in a sea of Spongebobs and Spidermen. They are bright and colorful (easy to spot your kid), have an organizer pouch inside, padded adjustable straps, easy to use zipper pulls, and a place to put water bottles on the side.  My son now has several Crocodile Creek products and loves them all.  I recommend having a look at the matching lunch boxes as well.