My new Seiko Kinetic Black Ion Watch exactly fits the bill for the quality of watch I was looking for, at a great price under MSRP and the local market. The watch is straight forward, solid appearing and unpretentious. The black face dial is not complicated to view, gives a very fast recognition of the time, the current date is readily recognizable and night time viewing (a priority for me)is uncomplicated, as well as easy on the eyes. The kinetic movement keeps the exact time and total watch weight is less than my Citizen Quartz Echo-Drive Skyhawk, which I had been wearing for over 5 years, (with no problems). The Citizen Eco-Drive is a great watch and has more "bells and whistles", but considering value and quality for the money, plus readability, this particular Seiko comes out far ahead, when your looking for a good reliable watch at affordable pricing. I shopped the entire market place and found that if you wanted to buy a watch, Amazon.com by far and away, gave you best pricing on this watch. (This review is only based on 1 month of my ownership, but is not my first Seiko watch, which I first purchased in 1970, so I was not concerned about quality or reliability of the product).