Levi's have been around forever and will continue to be because it is a great product. I am 41 and I have, as far back as I can remember, worn Levi's. They always fit true to size and when they get older, the holes that appear become a fashion statement. Levi's line caters to baby's, toddlers, young kids, pretty much everyone. They make women's behinds look really good, well, in most cases and look what happened when they called them daisy dukes. You can not go wrong with a pair of Levi's thats why they are my life long buddy, sob.