I purchased this because I love this Built Ny pattern. I already own the lunch tote and know how durable and easy to clean their products are. With that being said, this is a snug fitting case, the front part of the case is just the thick fabric, and the back is the hard shell. I think that if I dropped my camera it would be protected, but there's only one way to know for sure and I'm not trying that on purpose.
This case is perfect for me because I can keep it in my purse without adding a lot of bulkiness. I have the Canon Powershot SD1200IS camera currently and use to have the SD630 with it and they both fit well. I hope this review helps you make your decision.