This is my 2nd bellaband purchase.  I purchased this one about 7 months along, and have had the first one since about my 2nd or 3rd month.  The first is still holding up great, but it was in white and just didn't look quite white anymore, and I wear a lot of dark clothing, so I wanted the black as a back up.  I wear one of these pretty much every day and they did a great job in the beginning of letting me wear my regular clothes longer and too big maternity clothes.  Now that my belly is huge, they keep my maternity pants from falling too low and cover the "in between" areas where maternity shirts and pants don't always meet at 8-9 months along! It also gives a little support to your baby belly!