Update: I received this bra around March 15. I washed it only twice since then, and in the same manner that I have always washed all my bras (including other Natoris): in the machine, then line-dry. But this bra, after the second wash (and maybe it happened sooner but I didn't notice until I pulled it off the line?) I saw that the stretchy fabric - the part that goes around your ribs, not sure what it's called - had all its elastic broken and poking out all over. I was already contemplating an update review because the bra stopped being comfortable very quickly. Really not sure what's going on! I'm going to chat up Amazon about it.

First review:
Size seems right (32DD), nice clean lines, no itchy lace detailing, attractive, smooth shape. I also own the Natori Jacquard Contour bra (also in 32DD - fit seems consistent, at least at this size), and I like it as well but it's a fuller cup. This one's slightly pared down, but still gives enough coverage so I don't fall out when I bend over. I prefer the shape of the Jacquard Contour but only by a tiny bit - the difference isn't noticeable in the mirror, only when I look down. :)
Can't yet comment on the "cool" feature, as it's still kinda wintery here in Seattle.