I took a chance ordering a hat that looked soft and pretty in the picture, but I was not disappointed. It is the most comfortable, warm hat I've ever owned (and I'm from the east coast, so I've bought a lot of winter hats). The color is rich, the elastic is just firm enough to hold it in place without hurting my ears or making a bothersome impression across my forehead. I get compliments every time I wear it, and people ask if they can touch it!