I looked at many different replacement straps for my Seiko Men's SNM037 Automatic Dive Watch.  Although most claim to be OEM from Seiko, many do not have "SEIKO" stamped on the stainless buckle as the original strap did.  And the photos for this item do not all show the stamp.  But, this one does include the stamped buckle!  As far as I can tell, this is the exact same strap that came with my watch. The markings on the band and the buckle are identical to the original. It is not soft rubber, but neither was the original. Several have commented that the strap is not as soft as the original, but I suspect that this will change with wear. My package did include new pins. For the price, I could not be happier.

Also, The Watchband Store had my band to me in one day!  It was sent in a padded envelope and the item packaging was a plastic bag in a plastic bag.  It was fulfilled by Amazon Prime and it actually arrived 1 day early.