Neither bright, loud nor Brash but subdued and understated(as it should be) The size tends to run slightly larger and I returned the XX-large for an X-Large and that did the trick. The fit is great and the length is exactly where you would expect it. I live in Boca Raton FL. and when these snobs say: Hey! Love your  shirt ! it means something, I highely recommend this one. ( I now have them in almost every color.) A. J. Copeland Boca Raton FL.