This was a gift for a little boy - and he loved it because he loves Spiderman.  He liked the pictures on the shirts and he liked that he received multiple shirts.  I took the shirts out and put them in a gift box, but that is also where the original packaging became an issue.  Each shirt is rolled up and taped up with a piece of transparent tape.  I spent some time trying to rub the tape residue off because it was not very attractive.  It came off easier on the parts with the picture and harder on the actual shirt fabric.  I know the shirts will be washed before they are worn but you still want a gift to "look good" when it is opened, even by a little boy.