Just plain cool.  Looks great and gets lots of attention.  Always a few comments on the slopes from folks:  "Dude, cool beard", "Crazy - I thought that was real", and yesterday a ski instructor told me it was the absolute coolest face protector he's seen on the mountain.

More than just cool, it is truly warm.  It provides great coverage for my face and neck.  Highly recommended if your looking to stay comfortable on the slopes in a fun way.