First, a confession.  I am overweight. Even without the weight, I have a large bust.  Comfortable bras are not easy to find, and I have spent 3 or 4 times this amount (including Wacoal and Elomi)trying to find something that feels this good. The straps stay in place, it offers plenty of lift, lots of coverage, thicker seamless cups and a nice little lace panel lined with sturdier material on the back strap. The colors are pretty -- I bought one on a whim at Kohl's and quickly ordered two more online to take on my vacation next week. Depending on the bra I have never bought smaller than a DD and have bought as large as an H.  The 40DD is a perfect fit.

In a perfect world I'd have a closet full of high end bras and wear them the way they're supposed to be worn.  But the world isn't perfect. This bra allows me to buy several at once (unlike the high end versions) and replace all the awful stuff I've held on to for waaay too long. And not spend my days yanking down on the back of my bra, as I so frequently do. I've never been a big fan of Vanity Fair but this is a home run. All in all, a great value.