I bought a beautiful leather bag from an artisan, but it was little more than a bucket - two tiny pockets and nothing else inside. I have two phones, a wallet, a credit card holder, two pairs of glasses, pens, a check book, two extra sets of keys, and other odds and ends I can't tell you how many times I actually dumped the entire purse contents out to find something. This organizer has made the purse super functional now. Everything has a place, and I can stick my hand in the bag and without even looking pull out what I want on the first try. It's a little harder sometimes to put stuff back in without looking, but hey, the difference is amazing. I was worried that the oblong shape would not fit in my essentially round bag, but it's been fine.

UPDATE July 2014:
Product has stretched some, but it still improves my purse. I find it rather lists like a ship, and I have to straighten it out every so often.