I've worn smartwool socks for years, and I'm a convert to wool socks. I saw these at REI and loved the colors (I have a weakness for whimsical socks) and gave them a try. They're cute and comfortable. So much fun to wear! I went back and bought anther in a different color!

Things I like:

--well made. They hold up in the wash, and I haven't noticed any shrinkage. The colors have stayed bright.

-- they stay up. I hate socks that slide down!

a couple of caveats:

--the socks aren't as soft as my smartwool socks. I think that might be due to having a higher wool percentage? I don't find them scratchy but FYI.

--There's no padding or cushion at all. I've since bought a couple pairs of Darn Tough socks that have that, but these are without the cushion. I like them anyway, but your milage may vary.

--Darn Tough socks don't seem to be as stretchy as some socks; be sure you get the right size. I can get away with Smartwool mediums but needed the larges in Darn Tough!