OK, we all know that UA is high priced. I bought this for my youngest daughter for Christmas because she loved mine. I have to say that all though it is a bit more expensive than your typical hoodie, the quality is unequaled. I bought my first UA hoodie in 2007 and I'm still wearing it today, as I type this review. I have two of them and they are worn daily from October to April. I will buy more of them if I can ever wear these two out...