I have wanted to take up running for a long time but just couldn't because it was too painful. I tried regular sports bras, doubling up on bras and I bought the Enell that Oprah raved about and it was very expensive. That thing is like a straight jacket. I couldn't breathe when I had it on because it uses compression to squish you and squash you.

This bra doesn't squish. It holds the girls in place. It is so comfortable I could wear it all day long and it doesn't look freakish like the Enell does. This thing literally changed my life and made it possible for me to run.