Lets' face, this watch is worth the price!!! It arrived on time, in a box that fits it perfectly. If you read the manual you can understand how easy and silly is to setup this watch. I'm not sure how long it will last or how long the battery will take to die!!! For sure is a watch that will attract the attention of anyone around you. And if you set the time to display every 5 minutes, people will notice for sure...Its fun and worth a try. I love it!