I got these for my husband,  He likes to wear white t-shirts/undershirts under his workshirt every day. White can get boring, so I wanted to mix it up for him.  These shirts are the same quality as the regular hanes white shirts.  The quality is great, and they haven't faded at all, even after 5-6 washes. Not sure if they are cheaper than Target or Walmart; although I can never seem to find them at retail.