I have a number of Genie bras and thought I'd give this less expensive alternative a try. Not good. First, the Genie bras all come with a foam pad insert that keeps your nipples from showing through and provides a bit of support. The Ahh Bra has no such pad, no support, and in the same very large size as my Genie bras was more constricting and had a much worse tendency to roll up. The Genie Bras are not fantastic but at 10 bucks per bra are not horrible, either. If you want a more comfy bra that pulls on rather than fastens, get the Genie. But be forwarned: you have to step into it and pull it over your hips. You'll need at least one size larger than you would normally take to be comfortable, and I would not recommend these bras if you are larger than a B cup. If you are overweight, as I am, you will have the bottom of the bra roll up. The Ahh Bra rolled up everywhere, the Genie only rolls up a bit at the bottom. With some tugging, the Genie will look smoother on your back as the straps are nice and wide. Also, the pad inserts of the Genie are covered in nylon that comes off after several washings, and once that's off moving the pads around becomes tedious. I would recommend hand washing the bras, maybe even air drying them. Oddly, with the covering, the pads often come out in the wash or--on more than one occasion---migrate from one cup of the bra to the other, which is a neat trick since there's only a small, stretchy opening for the insert to go in in the first place. I actually found two inserts in one cup several times.