I bought this watch winder for my husband based on the great reviews and the price and was not disappointed.  I don't know how you can go wrong with this for the price.  Yes, it is plastic, but the product specs makes that clear.  It is a burl wood design and looks very nice sitting on our dresser.  My husband has been using it for a week now and no problems so far.  It is also extremely quiet--we can't even hear it!

Update: Just wanted to update that we've been using this for over a year now and it's still working great! Looks very nice, too...we recently moved and so everyone who visits has to take a tour of our house.  Everyone comments on this watch winder because it looks so nice sitting on the dresser.