Mother in law got this as a Christmas gift from us.  She was very pleased with the quality and compliments she got on the item.  We left on vacation and got back around the end of January, apparently watch broke very quickly and she had been taking it around to jewelers to see the cost of fixing it.  The cost was twice the cost of the watch.  I looked into returning to amazon but the return window was gone.  My only option now is to have her ship it to me, and then I ship to the company for my cost of shipping plus 10$ for them to fix it.  I don't really want to send her receipts etc and make her fix what was supposed to be a gift that lasted.
Honestly it's a nightmare and I'd be tempted to just purchase another except I remember reading another review similar to mine.  Of course I thought "that won't happen to me" so who is to say that the product isn't flawed.  I can't find any way to return it to amazon because it's been worn but I buy from amazon because I am accustomed to a very nice return policy if I need it.  Very disappointed be careful buying this one.
Edited review to 3 stars as item was fixed by Bulova for earlier mentioned costs.  Communication was nonexistent and they couldn't even figure out if they had received the watch for repair, called mother in law and she received it later that day (total time took just under a month).  No idea what was wrong nothing was written inside package.