I purchased this 1st time at Nordstroms 3/2012 (was fitted) and paid approx. $70. It's turned out to be my favorite bra because it's comfortable, cups are foam so hide nipples & very smooth (fine w/ t-shirts), straps don't slide, fits like it was made for me. I'm overweight & often have trouble with bulge under the arms. This addresses that very well but doesn't have to sacrifice comfort to achieve it. Only complaint is that after 10 mos. it has stretched a bit both in the strap & the cups, but I'm not surprised as I wear it probably 5 days a week. Love the Amazon price so plan to buy these here now.(PS: I also bought one of their nighgowns, which is also extremely flattering for a full figure.)