As stated before, they are the men's equivalent of a "push up" bra... they're just pushing up different "things".

The fabric feels amazingly soft and the quality is what you expect from the Emporio line of Armani clothes.

I usually wear the longer boxer brief.  This style of brief always "rides" up.  But they looked so good on him, I gave them a try, and they stay right where they are supposed to stay.

My only complaint... they don't make my stomach look like his...