This watch strap was purchased as a backup to the "James Bond" type strap purchased for my Citizens Eco Drive watch, and when I put it on for a trial, I immediately was struck by the watchband quality, strength, and good looks. It now is my everyday band, and I have received comments on the look and style.  Immediately comfortable without a break in period, great fit, and looks bullet proof durable. Best band I ever found, seriously a best buy. **Update: after almost a year and a half, still my favorite watchband, and just as good looking as when new.  This guy is seriously going to be around a while! **Update February 2018 - Still going strong, still looks almost new, just put a second one on a Vostok Amphibian, perfect! Still a best buy - you need to get this ! Originally purchased 2012.