Just got one of these; wow. This is one sweet watch, unbelievably expressive of minimalism. This company, Vestal, really is good at what they do. I take it they are riffing off of the notion of the musical as beautiful, which is to say they are informed by a musical aesthetic. This is one beautiful timepiece. I wouldn't try using it to tell time in dim lighting as most everyone has noted, but who cares, really. Everything is according to taste, but this rather large but unobtrusive watch strikes me as what Movado was trying to do with its old basic Museum watch without the silly jewel that wrecks the whole presentation. I think this Vestal is a real winner. Put it on, fits like a dream, keeps good enough time (again, who cares, one can look at one's cell phone), exudes a pretty subtle sensibility. It compares favorably to the Invicta Reserve Venom Subaqua in black; both are really nice products. This Vestal probably won't turn every head because it's pretty subdued for a big watch, but I suspect the people who like this in matte black as do I don't want their damned watch being the focus of every conversation. Quintessentially cool. Probably helps to be a reasonably big guy to pull it off properly. But that last is again just a taste thing.