That's what I thought when I first tried on these shoes. They feel like walking on a cloud. For someone who suffers from Plantar Fasciitis, that means a lot. I am a power walker, not quite a runner yet, but these shoes just fit my feet. The arch falls in the right place for me and the toe box has plenty of room so my toes can spread and stay healthy. The ventilation is excellent and they are holding up well so far. They were comfortable from second one when I first put them on. The heel area holds the shoes in place and they are very stable through your stride. I wear a 10 in most street shoes, but I bought a 10.5 in my walking shoes to allow my toes plenty of room to spread, so I would recommend trying them in 1/2 size longer than you would normal street shoes, because so often we wear our shoes just fitting, rather than leaving plenty of toe room. My foot is on the narrow side, and these shoes seem to fit narrow-footed people well.