This hat replaced a <Big Box Discount Store of your choice> el-cheapo special that I left in a restaurant.
This one is Much, much Better.
The "shape" is stamped into the crown to keep it from becoming misshapen, and the brim has a wire reinforcement in it that you can bend to create the form you wish, within limits.  I prefer the brim sides tilted up just a bit, instead of flat.  Without the wire, I wouldn't be able to do that with a cloth hat.
The cloth is thick and durable and should give me years of comfortable service, if I don't leave it in a restaurant.