This watch is beautifully built with top quality materials and manages to cram all time/date relevant information into it's well designed face.

It is really unfortunate, however, that Seiko resorts to using 30 year old technology when it comes to the display and light functions:
The non backlit display on this watch is very dim and hard to read (unlike the website pictures) making it a 2 handed watch: need to constantly push the light button to see time unless you're under direct bright light. As far as the light goes, they chose a micro LED that shines in blue or orange at the 11 o'clock position attempting to bathe the display with a pretty weak light instead of using a a backlight. Also it only lasts a couple of seconds on and the button to operate it (which happens VERY often) is the smallest and harder to find (3 o'clock).

If all these sacrifices are done to save as much battery as possible, I say, think again Seiko. Give us better functionality.  A wrist watch should not require two hands to use!
How about a display with INK technology (like Kindle?) or maybe a Flick of the Wrist LED activation feature like the original Pulsar digital watches used to have 40 years ago ???

eMZee