This is an introductory watch winder.  It's mostly functional, it's cheap, and it's ugly.  I sold the winder to a friend several months ago, only because I upgraded to a Brookstone quad winder to accommodate more than two watches and to also match the aesthetics of my bedroom.  It's still running strong, a year and three months later, in his possession.  I've heard mixed reviews about the reliability of this brand/model, but my experience has been positive in that regard.

The watch holders are not the best design.  They are hard ABS plastic, each with a thin velvety area in the center to protect the case back of the watch.  They also include extensions which can be useful depending on the size of the watch you're attaching.  I was reluctant to attach pricier watches to the holders because they seem kinda tough and are definitely not a cushy surface to be putting expensive jewelry on.  I ran into fitment issues, as well.  A thick Fleiger-style leather strap will prevent the holder from fitting into its slot - thus, the watch sticks out and barely clears the display door.  It works, I suppose, but it's inelegant.  Bracelets generally aren't an issue - you just have to depress the spring-loaded rear of the holder to get the watch on.  Other watch winders use foam blocks which are a superior design in terms of protection and fitment.

The winder itself is somewhat noisy, definitely so in comparison to my Brookstone.  I could hear the mechanical whirring clearly when the bedroom was totally quiet - it will either be annoying or soothing, depending on your perception.  The whirring was still audible among other noise sources, such as a television, but not overly invasive.

The winder is plastic all around - kinda feels cheap, like holding a surround sound speaker.  Not to mention it's ugly as hell, in my opinion, but that's a matter of preference.

There are controls for winding direction and frequency which is nice, as not all automatic watches wind the same way.  I'd suggest using the shorter 30 second winding time as, from what I've read (but don't hold me to this and don't ask me to elaborate - look it up for yourself to confirm), prolonged automatic winding, such as an hour, can cause damage to the watch movement.  Other watch winders have shorter wind times that better mimic real wear of an automatic watch.

Frankly, I'd suggest spending a bit more money and buying a Brookstone - it is far quieter, better designed, and the fit and finish are superb.  You can find recommendations for other well-respected brands on the WatchUSeek forum, too.  Granted, the Brookstone double watch winder costs $150, compared to $50 for the Diplomat, but there is a world of difference all around.  If you just want a cheap, no-frills watch winder and don't mind the few cons I've mentioned here, buy the Diplomat.