I thought with a price tag UGG has, it would be pure heaven on my feet.  Why is this brand popular?  I suppose over the years they've slacked on quality. but I'm generally comparing a pair of sheepskin boots from Chooka I purchased over 7 years ago.  Chooka are sturdily made, thick, non-shedding sheepskin, durable soles and withheld inside and outside.  The total opposite with the over-hyped UGGs, the soles here are like cardboard, the interior is sparse and overall cheap, poor quality.