I have owned these bras for at least 5 years and they are the only bras I will buy. My main requirements are -- Comfort, support, fit and durability. First of all, they are extremely well made and last--although stretched out, I still wear one that I originally purchased over 5 years ago and get adequate support.  And they go right in the washer-no hand washing for me.  Secondly, I absolutely cannot wear underwire bras, and this soft bra is truly supportive for my size of 42D.  Another problem I have had with bras is the straps always fall down, and I have never, ever experienced that with this bra--the straps are so comfortable, do not cut into my shoulders and always stay where they are supposed to be, over my shoulders, and I am not a broad shouldered woman.  I get full range of motion and can hardly feel them. The cup size fits and supports the sides of the breasts very well. The fit is very flattering, separates nicely, no points or bulges, very smooth fitting. A very natural look. I do not like any padding in bras and this fits the bill.  I have no problem with the seam across the cups. It is there but with the proper fit it lays flat and is not noticeable under my cotton shirts, which is the main staple of my wardrobe. I was so thrilled to have recently found these on Amazon as I sometimes have a hard time finding them in stock on other websites and have never found this brand in any stores in my town.  This is truly a "magic" bra for me!