I really like this shirt. The color (Eco True Avocado?) is gorgeous and interesting. The material is soft, and stretchy enough that I don't feel like I'm destroying it when I sleepily stumble into it first thing in the morning. The fabric did come with a wee bit of pilling, which doesn't bother me but seems worth mentioning. I'm led to believe it will continue to pill. I have Vs from American Apparel, 2xist, Hugo Boss, Calvin Klein, Ben Sherman... I'm not going to say that the Alternative V is my favorite, but for the price it sure can't be beat. It may well be my second favorite V!