I had been buying cheaper brands of socks from Walmart for some time now and they always wore out quickly in the toe/heal section.  Took a chance on the Hanes Comfort's and I must say that my feet have been missing out on the plush comfort these socks provide.  I wouldn't have believed that you could gain a very nice feeling sock without making it too thick.  These fit just right and don't make your shoes fit overly tight.  Just put them through their second wash cycle and they still look great.