I like Vera Bradley purses and accessories. The colors are busy, yes. However, they are also vibrant and pretty. I own several variations of the wristlets, but also rarely use them in place of a bag or tote. I carry them in my purse to store my cell phone primarily. Because they are bright and also have a strap that I attach to a clip inside my purse. The wristlet is secure within my purse, quick to spot, and quick to retrieve.
The exterior pocket on this wristlet is a tight fit for my iPhone, put the interior is well padded and works for me. Having had a cell phone lifted in the past, I like knowing that it isn't hanging out of my purse in an exterior pocket. I also like the credit card/driver license slots for the rare occasions when I make a fast dash to the store and don't want to be weighed down with my bulky purse. I stash paper money in there and go. The strap is essentially a loop which can be opened and closed so you can attach your keys to it when you are out. Great because it minimizes the chance that the keys will be misplaced or left somewhere.
While I know there are similar items out there that cost less, the fabric and construction is vastly superior. They may be made of cotton, but they wear like iron. So far, this is the best solution for keeping the cell phone safe and protected.