I bought this watch for my husband as he goes through watches like underwear. He is a rough and tumble guy and I noticed he had bought about 5 cheap watches because he was breaking them once a week. Cracking the face, breaking the straps and ripping them from the hinge area when they get caught on a tractor or something else he is working on that day. So far the watch has lasted almost a month and he loves it! He loves the cool burgundy color and he has yet to put a dent on it! For the price you can't beat it and if he does manage to break it I will probably get him another one! Thanks again Amazon for always having just what I need for the price that does my heart and wallet good!