My husband recently started collecting watches. He used to just lay them out on the dresser. I thought it would be nice to give him a display box so that his watches wouldn't get scratched and so he would have a nice place to put them. He was really happy when he got it and it definitely keeps his watches nicely displayed instead of just lying around face down. I'm sure he'e going to need something bigger as his watch collection, but this was a great starter box. Only real flaw to the product is that the key doesn't really work, it's more for decoration. Otherwise, great gift for someone starting out a watch collection.