The main reason I bought this hat was just to keep my head warm and because it looks cute but I don't live in a place that gets very cold most of the time. It's been close to 35 lately so I wanted to go outside for a few minutes to see how warm it was keeping my head. It's not that warm to tell the truth but it's nice and soft. I like it enough to wear it unless I have to be outside for more than a few minutes at a time. It doesn't itch very much around my face either so that's a good thing. It's NOT what you should get if you're outside in REALLY cold weather or a cold wind because it's not very thick... but it's great if you want to be slightly warm and cute!