This scarf rates high with me because it is stellar quality for the price.  Nice texture fabric, wonderful choice of colors (I think I am going to have to add a few more to my wardrobe), and nice ability to provide gentle warmth (if you choose to cover your head) or modest cooling (works nicely to dress up a simple black tank top or a too-low neckline).  A nice addition for the person who wants to travel light yet needs to fit into different cultural environments.