I love these bras because they are so comfortable and are very good quality, especially for the price! What makes this model more comfortable than others on the market? For one, the shoulder straps are a bit wider and really soft so they don't bite into your skin the way thin, scratchy straps do. The band that fastens around your chest is also nice and wide so it's less likely to create back fat rolls. Best of all, the body strap is lined with a very soft (microfiber?) material that is super comfortable and seems to provide extra friction to keep it in place throughout the day.

The price I paid for my size in white is equivalent to the sale/coupon price I've paid at local department stores. Good deal all around!