This chain is shinier than I expected. I think each link has extra facets cut into it to achieve the effect. But since the chain is so thin, it doesn't seem too shiny or too bling. I hadn't found a pendant to go with it yet, so I decided to return it. I emailed World Jewelry Center who responded in a timely manner and provided great service. I would definitely buy from them again.

Chain arrived in a small ziploc bag inside a red gift box (box has "World Jewelry Center" stamped on it). Also included is a small red paper gift bag (also with "World Jewelry Center" printed on it).