For a piece of GoreTex, this hat is very expensive.  However, it is very light and I do like the capability of being able to wad it up.  I have yet to be in a strong wind, but I suspect that the brim may be a bit loose and flop around in a wind.  I plan to use it in the city, where an umbrella will get trashed in a strong wind and I don't want my head to get wet.