I am a flat-chested woman going for a natural look (read: no push-up bras).  When I found this bra, I bought it in all available colors and never looked back.  It is the most perfect bra for comfort, style, and support.  I prefer the demi-cut so I can wear low-cut tank tops and buttoned blouses and look professional and not trashy.  These bras tend to last me about a year, maybe a year and a half, of merciless wear and laundering; then I just buy another round of these bras in different colors.  At ~$15 a bra, you really can't beat it.