I have been searching for a 100% cashmere scarf for a long time.  I am so glad that I came across Citizen Cashmere - their products are the best!  This scarf is beautifully simple, elegant, chic and warm.  I wanted a scarf that had no extraneous fringes or designs on it - just pure cashmere.  This is the one!  It is a rich, vibrant, true red and is generously sized without being bulky.  And did I mention that it is WARM?  Yes, it is pricey, but items like these are truly worth every penny.  Citizen Cashmere not only carries excellent products, but they are an ethical company, which also impressed me.  I will definitely be saving up my money to purchase a sweater - now, if they would only carry that white crew-neck in size XL - hint, hint!  My package also arrived a day early, which was also a nice touch.  Another good job by Amazon!