The first time I put it on, I didn't think I was going to love it the way I do. It seemed a little stiff and not soft on the skin, but that quickly changed after wearing it a few minutes. It stayed up the whole night, while I was at a band party dancing and running around. I was impressed by how few times I had to pull it up. I measure in at a 32DDD, so I ordered a 32E because I sized down a cup (I kept the same size band because I am not at the end of the hooks on my 32 bands, and didn't want it too tight). It fits perfect!