I have a natural hour-glass of my own if you are wondering that this cincher may be for someone like myself. This cincher has a weird shape to it. The ribs inside of it are not sturdy and bend outward which may contribute to a more "beautiful" curvier shape of hips (while cinching the waist), but this is what makes the body past the waist look bulky or fat, especially if you are sitting. I returned it.