I am an avid watch user and have roughly 10 or so watches that I alternate between all of which average around $400 retail. I had flirted with getting Invicta watches before but never pulled the trigger on them because they are always "on sale" usually $500+ off the suggested retail price. With that said, I got this watch as a gift and love it. I'm a sucker for the large face watches that have extra dials and what not. It is a very nice looking watch but I wouldn't consider it the same quality as one of my name brand watches. Invicta is a lower end brand that "suggests" their products sell for $800, but then do crazy sales and end up selling them for $100. So don't be shocked by the sale price, it's all a marketing trick to get people to think they are buying a product that is equal in quality to the name brand. Again, this is a very nice watch for the price and I do like it a lot. I would not pay more then $100 though for any Invicta product, other people online will tell you the same thing... All in all, I am happy with the gift!