I bought this bag based on the good reviews, although I did not particularly liked the look of it. I started using and I got to say I like it more every day. It has great organization, it is very comfortable and it can hold a lot of stuff while still looking small (I got the small size). The thing that I like the most is that they though of all the little things that people do with the bag and they have a solution for it (power brick compartment, water bottle, adjustable strap, side strap for pulling out of overhead compartment, TSA approved, iPAD specific compartment, lost of compartments, napoleon style side compartment, etc). The more I use the bag the more convinced I am about this good purchase.