This bra gave me the best shape ever: round, not flattened, lifted but not pushed up. If you're familiar with Freya's shape, this is much rounder, plus slugger in the band. It's also much less comfortable for me. The sides are taller, but the main problem was the lack of any padding at all around the wires - especially the ends - & the stiff fabric with sharp-edged seams that was used for the wire casing. I actually went home at lunch to take this bra off. I've read reviews on bra blogs advising you go up a cup size in this style. For reference, I'm a 38G in Panache, a 36GG in Freya.