As another reviewer mentioned, I am also a former purchaser of FormFit underwear. I found information online indicating that Elance was the continuation of FormFit under another name, which is why I purchased this product. I tried both the bikini cut and the hipster cut, and although neither fits exactly the same as my old FormFit underwear, it's very close and definitely superior to other options I've tried. (It's possible that at this point, the differences are more due to old vs. new underwear rather than to how the two brands would fit if both were new.) I think the bikini cut is a little bit closer than the hipster cut. I like this underwear because it's comfortable and does not ride up. I noticed a bit of a chemical smell when it came out of the package, but it faded after a few washes. I have not had this product long enough to comment on durability.