I like this bra. For some reason I hate all bras that are made to be supposed to conform to social norms. I feel much better when I am free from all those wires that are around me and  squeeze me hard around the torso(even if I buy a bigger size), the shoulder straps are usually hanging over or too tight. This bra is different. This is from cotton. It is wireless. It is comfortable. These features are more important for me than to comfort the "social norms."  It can be less expensive though. I recommend this bra for those women who like comfort.