Given that the retail price was around $599, I found this $49 watch to be a great value.  I compared the price to some other "value" watch websites and the lowest I found it was $109.  Having that information made this purchase a no-brainer!  The watch arrived in a very stylish presentation box and the watch was around a small RedLine pillow which is a nice touch.  If this was a gift it would be very well received.