Similar "name" brand jackets are $50. I like the fact this is the Wrangler  brand. Its nicely broken in and sure to become an instant favorite. Size wise I am normaly midway between a medium and large. Based on comments of this running a little big I ordered a medium. I would say the medium was closer to a small. I sent it back and got a large and it fits perfect. Do not order down in size! Amazon made the return a breeze and is rapidly becoming my go to shopping site.