First of all, the width of this strap actually is 20mm.  I was confused when I purchased this because the product name said 20mm, while the product description said 22mm.  It seems like the product description is a generic one for the model of strap, and the correct width is 20mm as described under its product name.

I think this leather strap is very solid and stylish.  I do agree with other reviewers about its initial stiffness and its coating or lining material flaking off on its sides.  I have been wearing this strap for about two weeks now, and while it has been broken in nicely allowing more flexibility, I did notice that the coating material does flake off, mainly at edges where the straps rubs against other objects the most.  I personally do not mind the stiffness or the coating wearing off, however.  I consider the process of breaking the initial stiffness of leather to be a luxury that cannot be experienced through wearing plastic products.  And for some reason, signs of wear on leather products does not necessary degrade its appearance, so the flaking of coating material does not concern me at this point either.

This strap does not have overpowering smell of leather, but sometimes I do notice the hint of it when my wrist gets closer to my face.  Maybe it will wear off over time too, but I actually enjoy the smell of leather.

So far, I have enjoyed this product very much.  If I were to get this strap from a jewelry store, I would not be surprised if I get charged more than double the price with labor (though putting this strap on was mostly effortless for my watch).  Highly recommended!