YES - they do run small. I wear a 9D in all other Frye's (Harness, Heath, Wyatt, etc) and these are *snug* and a bit hard to get on at 9.5D. Once they do get on, they are snug (new, so will stretch) and feel good. The look is good - i have the "stone" color no longer available, and I happened to snag the last one Amazon had for $78, so I am not going to complain.

So, I would say at least a half size bigger and if you have a wider foot, maybe a full size...

Made in Leon, Mexico by Vacqueras (see my Wyatt Americana review for more info on that).

Overall, I like it enough and didn't pay much, so I am sure it will get plenty of use.