These USED to be my husband's favorite socks. I buy him some every holiday season. Well, some time between last Christmas and this Christmas they must have decided to cheap out on the quality.  The new ones I gifted him this Christmas have already started getting holes in the toe after ONE use!  He says he noticed the difference in quality before even putting them on and I can as well.  The sock material is much thinner with these new ones.  I'm extremely disappointed and if I could give 0 I would.  When companies decide to cheap out on a great product (which seems to happen more and more these days) it's a real shame.