I have used this balsam since I got my first pair of doc martens in 2000.  I have since grown out of wearing "docs" but I still buy this balsam to treat all my other leather products.  This product not only protects the leather, but it also revives old leather.  I use the balsam on my designer purses every six months or so and they continue to look great even after many years of usage.  The product packaging for this has improved as well.  The balsam now comes in a silver metal container instead of the black plastic one (I always cracked the lid of the plastic container).  Everything else about the packaging is the same - sponge, cup for sponge, balsam at the bottom.  This stuff has always been great and is definitely worth the money!