This item is what I expected. A simple black "Genuine" leather regular length (18R) padded
watch strap for my cheap, er, inexpensive, Timex everyday-watch, model WR 30 M. A perfect
fit on the watch and my wrist. It appears to be the exact duplicate of the one I replaced.

The strap started out a bit stiff upon wearing but quickly softened up within the day. That
was to be expected and not problematic.

FYI:  A "Regular" strap size, for this company, appears to be;
  4-3/8"  long strap piece with holes and,
  3-3/8" long strap piece with the metal clasp.
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ADDENDUM: As of June 2014 this every day strap is still performing its timely duties without
any problems. It even went to Ireland and back with me. Working good.