I don't use this inside a purse, but rather to organize items I use in the bathroom once a month (you know what I mean).  I don't want all that stuff in my small bathroom all the time, so I store it all in here - and just keep it handy when i need it.  I like that it is sturdy enough to stand up on its own when open (or closed).  The red color is much brighter in person than on my screen, but that doesn't bother me.  My only complaint is that some of the pockets are too small to be useful, for my purposes anyway.  I can see how they would be useful for pens or smaller items if you were using this in a handbag.  Overall, a very nice organizer for the price.