I did not want to shell out the money for a G-Shock and I wanted a knock around watch that could handle the everyday wear that most steel watches suffer from. I have had it 2-3 weeks the now and it's in good shape except that I knocked off some of the paint for the word "ILLUMINATOR". I like the simplicity of it and the big face. I also enjoy turning on the feature to make it beep on the hour. Helps me a lot with school work and time management. Not for the flashy, but I don't like flashy.