This is a quality product from a company that has been producing high quality sweaters for a long time. Compared to similar products offered by so-called 'designers' this is far superior. The wool is real Shetland, well made, and the colors are rich, warm, and natural. Wool 'mixes' may appear more comfortable, but the colors are often muted due to the incorporation of synthetics like acrylic. Because this sweater is 100% wool, a long-sleeved shirt or tee is recommended for comfort. Best suited for autumn evenings and winter. You would pay more for comparable quality in Scotland, so, for what you get, the price is more than reasonable.