For starters this purchase was not for fashion.  I am an avid Airsoft player, as such I often carry two or three types of face coverings to a game so that I can pick and choose based on the weather and gameplay.

This shemagh is great for an urban or arctic loadout because of its colorings but will suffice for any type of gameplay.

Pros:
Warm (for those of you in cold weather)
Large (No excuse for this being to restricting)
Neck and Face Coverage / Head Coverage (depending on how you wear it)
Rugged appearance makes any novice look like a general B.A. in a few seconds

Cons:
Warm (for those of you in not so cold weather)
Fogging -> If you do not have anti fog goggles/face mask you will probably fog up quickly with this
Length -> If you don't know what you're doing you could get tangled.