We bought this watch for our 10 year old son.  He had been wanting a watch for some time and was very excited to finally receive one.  The velcro makes it easy for him to put on and take off the watch and it sticks very securely.  The watch itself is durable, which is necessary for an active 10 year old boy!  We are pleased with how well the watch has held up, even with our son wearing it all day, every day.