Stylish they are, "Premium" they certainly are not.  Because they're quite thin (nearly transparent, in fact), I'm not sure how they'll protect from "sun, wind, and sand... particularly in areas with snow and strong winds" - as is claimed on the product page.  Also, one of the shemaghs (I ordered multiple) arrived with a stitching defect.  The defect is nothing major, but does further represent why it's a stretch to call these "Premium."  This said, I offer 2 stars: 1 for color, 1 for design.  I'd have offered 3 if the product description had been a bit more accurate regarding quality.