My wife beats up watches like a carpenter beats up a hammer! Every few years I buy her a nice Seiko, Citizen, Pulsar etc. and then kick myself because it gets beat up!  When she lost one of her nice watches I got her this one for daily wear/work. She loves it and it was less than $20...thx. Amazon!!! Maybe Casio will come out with a "cute" pink girly G-Shock...