I have over thirty watches.  Some of them are expensive (Breitling, Omega), many of them are middle of the road priced ($150 - $300 Citizen or Seiko).  So why do I like this $16.99 watch?

It is lightweight, looks heavyweight, and it takes only a half of a glance to check the time because the bright white hands contrast nicely against the black background and there is no confusing the minute hand from the second hand.

I like this watch a lot more than I thought I would, and it is great for knocking around on the weekend or when doing something where I don't want to worry about something happening to one of my more expensive watches.