Having been a jeweler as a manager for over 10 years, I really did not expect much from these boxes.  Since my wife has been lured to the Dark Side (eBay) and needed boxes for some rings she has purchased, we chose these.  They are well made, but not fancy.  The "flocking" refers to the interior finishing, which is nice, but not on par with boxes you would receive from Kays, Helzberg or any other retail jeweler--yet they provide a very nice presentation for a gift, especially at Christmas.  I would not recommend shopping for lesser expensive presentation boxes.  These were very satisfactory.