I kept hearing people talk about how great Northface jackets were and saying how much they loved them.  I started seeing them everywhere and thought hey, they must be good.  I looked at prices online and thought man, that's way too much.  I put it off thinking they were too pricey.  Well, a while back I saw a sale online for the Apex Bionic.  Only 80 dollars so I ordered one.  I'm here to say that you don't get what you pay for.  It's not like they are made out of some super expensive material or are ten times more stylish than any other jacket.  It's just a jacket.  It ought to be 29.99 on a Wal-Mart rack.  I could walk into Wilson's leather when they are having a sale and get a better made and more stylish jacket or coat for about the same price these Northfaces regularly go for.  Northface is like Birkenstock, Beats Audio, Coach, and a host of other brand names.  You are buying the name and not something that is superior to other brands in quality and style.