I love the FitFlop brand, mainly for the comfort factor -- I can wear them all day long with none of the pain (heel and arch) I get with any of my other brands of shoes (except Danskos). I would love to turn my husband onto the FitFlop comfort because after walking for a long period of time he complains that his feet hurt (even when he wears his inserts). This style would have been great for our upcoming cruise, however they did not fit him. He normally wears a size 10 1/2 but he said the size 10 was too tight and the 11 slipped off the back of his foot. I have had this problem with other styles of FitFlops I have ordered for him also. But I'll keep trying to find a style that will fit him!