The belt is very high quality and I have seen the same belt for $40 at sportsman's warehouse. It is very rigid and wide, making it ideal for carrying gear/a gun. It is very comfortable and does not slip at all. I have a size 33 waist and ordered a medium. It was too small for my liking so I exchanged it for a large which fits perfectly. I have about 6 inches of excess which is great. Beware of the sizes. I recommend always buying a size bigger just to be sure. Great quality, though!