I wear a medium and I got a medium in this and it fit great.  I like the shape of the coat (here in S. OK, this is a coat, not a jacket, lol).  It's very warm and soft.  Not too bulky.  I like the length of it and the sleeves fit well.

Pros: fit and style are nice, seems to run true to size, soft and warm, reasonable price.
Cons: I find the very occasional feather, the front of the jacket, when not buttoned up, gets in the way of my chin.

Overall, I would buy again.