One of the previous reviewers said this runs small, which made me a little nervous but really it is the same size as any other skater/surfer brand belt - I had a Dakine one just like it before. I am a women's 12 and it fit fine.
Got the grey one and it is more of a heather grey. Defiantly a lot lighter grey than shown. The
buckle does snag the belt material but that is just how all these style belts are. Good deal for the price.