I like that the bag is big and waterproof. The design is colorful and fun for the beach. I would have given it 5 stars if the inner side pocket was made from a more sturdy material. It is probably not going to last more than a season if you store pointy objects (such as keys) in it. It will rip. I have used the bag only a few times and see already some wear at the side pocket. But overall, it is a good beach bag that holds a lot.