what took so long to design this???? i love it, got every colour (2 each). i am a nurse and wear this any where from 10 - 14 hours a day and cannot believe the support without wires. a great many breast doctors have been recommending to go "wireless" for quite a while, but finding the best support without painful crossover straps has been difficult until now. i really recommend these bras for any woman, any size. they maybe a little pricey, but you will definately feel the difference. also gives a great look without padding. go for it girls!!!!!