This looks identical to trees that I purchased at Men's Wearhouse a few years ago, absent the little plates.  It stands apart because it has that good, strong cedar aroma.  I don't like cedar to overpower my skivvies, but it's very useful on my shoes.

The tree's design stretches the bridge of the shoe (the wide part) and stretches the heel, so the shoe is easier to don.  The price is reasonable, and it arrived in a sturdy cardboard box suitable for gift wrapping if desired (that was packed into an Amazon box).  These are a must-have for any man with a wide foot who owns dress shoes.