I bought this for my 10 year old son's birthday.  He really wanted a watch since I wear them all the time.  Unfortunately, he is thin and has small wrists. This is to large for him at the moment, but I will keep until he grows into it.  I saw another review where someone's 10 year old loves his and I really believe that as it is actually a very nice watch.  It isn't childish at all, but Velcro and well made.  Just be cautions if your child has smaller wrists.