Yeah, pricey.  But then, I hike and backpack a lot.  And foot comfort matters!  Lots of people think nothing of spending $125 on a jacket they pull out of their backpack every 4-5 days, but buy cheap socks they wear 24/7 on the trail.  These socks wick moisture, incredibly well, which keeps blisters from forming.  I have tried Darn Tough, Smartwool, and many other brands.  These are the best.