This watch looks far more like a toy than I'd expected from the online picture. The background for the face of the watch looked like
it was cut out of newsprint. When the gift was open several people said "is it a real watch?" or "does it actually work?" and doubted it because it appeared to be make believe. The box has "6 yrs+" printed on it. I bought it as a gift for a 12 year old Lego fan and was rather embarrassed to give it to him once I saw how "little kid" it looked rather than "classic Lego" as I'd hoped.  Couldn't return it because I needed the gift the day it arrived. Probably OK for younger kids who want to know what time it is.