I bought this shell as my primary ski jacket.  It has been great.  I've used it on both extremely cold days (below 0 degrees F) and spring like conditions (around 32).  I was able to be comfortable in each because, since this is just a shell, I was able to adjust the layers necessary to keep me warm enough.  The jacket is comfortable, keeps out the wind, has lots of pockets both on the inside and outside of the jacket, plus it has tighteners both on the sleeves and at the waist to keep the wind out.

To my eyes, the jacket is handsome, and very visible on the snow (high visibility in my mind means its less likely someone will hit me on the slopes).

Downsides?  It is an expensive jacket, but it seems to be of very high quality and was well worth the cost.

UPDATE: I've now spent a full ski season with this ski jacket, and I'm more happy with it than ever.  I got caught in a snow/rain storm, and there was no water leakage inside my outer layer.  Other people had wet or moist pockets, and wet inner gear, but I was completely dry.  Completely great shell.