I had previously bought a different package of Ema Jane headbands and absolutely loved them so I thought I would give these a try and love them as well! I've had a real problem with most of the headbands I've purchased for my daughter seeming to dig in and leave red marks or too loose. These fit nice and snug so they stay on, but not too tight at all. Plus they are absolutely adorable and I get so many complements on them. And there is one to match almost every outfit!