Because I read many of the reviews, I knew what I was getting into with the finish on this holder.  Yes, it's very shiny.  VERY shiny.  It's a shame it's not more matte, because I think that would be so pretty with the leaf design.  But, I didn't want an expensive case, and this one is perfectly adequate.  It opens easily, and closes with a nice snap.  Another reviewer mentioned that the bottom 3 or 4 of his cards get stuck in the case, but I don't have that problem.

If a business card holder can be labeled as effeminate, then between the design and the finish, this one fits the bill.  So, if you care about that sort of thing, take note.