I have actually been searching for around 10 years for the perfect white bag.  I got so frustrated seeing the word "white" and then receiving the bag in every color / shade / tint (i.e. cream, beige, off-white, winter white, ivory) imaginable!!  This purse is a true bright white, with a nice pebbled finish (not shiny) leather. Great handbag!!  LOVE, LOVE, LOVE!!!