(BR SPARKLING) One of the reviews says it's too ugly to give as a gift. I'll take it, if you don't mind. One reviewer's trash is another reviewer's treasure. And speaking of label. Why would anyone want to take the label off? I don't even see the need to wash it, at least not so soon. My only negative observation is the static electricity, when it comes in contact with another scarf. Overall, this is absolutely beautiful.