I bought this watch because it was just under $30 and I need an everyday watch to wear to work that I don't have to worry about getting abused.  This fit the bill. I'm not sure you can get much more for the price and it looks better then anything you'd fine off of the $19.99-$39.99 bargain bins at Targets or Kohls.  If I would have paid anymore then $50 I'd probably felt I over paid.

Shipping was quick.