This is the second scarf from this company that I've ordered (I ordered a solid red one about a year ago) and they are the best scarves I have come across. They are amazingly soft! Softer than any other article of clothing that I own!

In terms of fashion - I'm not sure what lint issue another reviewer was talking about because I wear the houndstooth with mainly black or white clothing (peacoat, button-down, black t-shirts, etc...work attire) and have not had an issue. The houndstooth looks particularly fashionable, btw (I get sooo many compliments). The scarf works super well fall/winter/spring (a little too thick for summer). It's warm and cozy, and the perfect length (long enough to double-wrap and short enough to wear more casually with a looser fit). In terms of longevity - I have had my red one (and worn it frequently) for over a year now and it still feels as soft as my newer houndstooth one.

In total I own 12 scarves (two of which are these softer-than-cashmere) and I wear this one by far the most. LOVE IT.