I bought this bag as a gift for a 4 year old and to hold the other gifts I got for her.  Well, this bag is not very big to begin with, it ended up only being able to hold a coloring book, but you could not "cinch" the bag to close it without bending the coloring book.  The bag is cute enough, but I think of it as more of a happy meal toy than a $7 tote bag.  If I had seen this in person first, I would not have purchased.