So what nut reviews a shoe horn. I was so pleased I decided to.  I am a first time horn buyer and fretted over the decision. All for naught. This is flexible and rigid at the same time. My shoes tend to collapse in the heel and this is rigid enough to keep them "up" and control the angle, at the same time flexible enough to make the process easy. Red was not my first choice in color, but don't sweat the small stuff. I recommend this product.