So it looks like most people who are buying this are law enforcement or have need of really shiny polished shoes. That's not me. I'm a real estate agent and just need to have well-cared for shoes. That being said, this leaves my leather shoes soft, supple and has quite a bit of shine. I use an old CLEAN cloth diaper to apply it and then use the Kiwi brand shine cloth to buff it. It looks great. The only issue is the smell, but all polishes have that funky smell.