This is the second of these hats I've bought, I have the red one too. I like it so much I had to have another one! It's a tiny bit lighter and bluer than the picture. It has a slightly faded look and is very soft. I feel like my head is a little bit biggish and it fits me perfectly. Not too loose or tight. It's not adjustable. I think it would probably fit most people; but if your head is small it could be a little loose. I have and wear a lot of hats and I'm really happy to have this one in my collection! It's super cute.