Fruit of the loom. I still have a few pairs with the yellow and blue stripe on the waist band and every pair from then till now,  all FTLs. They last forever. After the 100th wash they are like old friends. Like your favorite pair of jeans. I won't wear anything else when lounging, swimming,  working around the house, or back packing through the mountains. I work remotely in the wilderness. Oh and some times I put my pants back on. :)