I've grown really tired of round face watches, wanted one that looked more like a pilots watch or at the very least something that looks like it belonged in a plane. Can't even begin to afford a Bell & Ross - which are extremely great watches, but, alas, I wasn't born with a silver spoon in my mouth, more like a wooden one in my (fill in the blank). Looked at another square face watch - actually bought it - brand starts with a "T" - but - it lasted LESS than all of 7 days & after spending $400.00+ it was totally unacceptable that it started to fall apart, one of the band pins broke & then one of the face screws fell off. I'm not a big guy, 5'10" - 175lbs & I do IT work for a living, so there' NO way the $400.00 watch should have started to fall apart. This little baby, looks the part of a B&R is about the same size & after almost 6 months of daily wear, there isn't a single thing wrong with it & there certainly aren't any scratches on the watch crystal. It's fairly light so it's easy to wear, the band looks & feels like it's made of decent leather, the stitching on the band is rock solid. I know this isn't a B&R & it won't fool any serious watch connoisseur, but, given my means & financial place in this world - this is a rock solid watch for a really great price.