Ripoff price, they decieve you with the msrp.  You can find this watch elsewhere for 80 bucks.  The watch is nice enough, dials are as mentioned hard to read as there is no magnification but not a big deal, just don't strqin to see it.  Also I don't think the date thing is very accurate, I think its just got a ring of 31 so its right about half the time, then 6 months out of the year you have to manually correct it.