I purchased this as a stocking stuffer for my daughter for Christmas, and she loved it. The watch is very cute, nice quality, not junky at all. It's just as cute as it is in the photo. She took it off one day and put it in her pocket, and it accidentally went through the washing machine, and it still works! I thought for sure it was a goner, but I just had to take the back off and dry it off, popped the battery back in, and it started ticking once again. I was impressed.