I started looking for a durable, outside, knock-around watch.  I had an everyday watch (a Seiko) and a dress watch (a Movado) but needed something I could wear outside while hiking, working in the yard, or doing other activities where my watch might get abused.  This led me to sports watches, most of which were digital.  I preferred the analog style and did not need all of the digital functions.  What I did notice in these watches was the prevalence of resin cases, which suggested that this was a durable material.  This particular watch met all of my criteria.  It is a simple design and easy to read.  I like the size of the dial and the heavy canvas strap.  It feels solid but only time will tell if it will hold up to the elements.  I like it so much that I occasionally wear it as a casual watch.