Like one of the other reviewers of this watch, I agree that it looks even better in person. It's one of the coolest looking digital watches I've ever owned and I've had a couple that were way more expensive. I was hoping for a tough looking, rugged, manly watch and this one delivered. It's substantial without being over the top. It's not a small watch, but it's still fairly low profile. Small watch does not equal tough, rugged, manly. Not only does it look great, but it functions well too. Operation is intuitive and the buttons have a nice feel and work well. I've had displays like this before so I knew what to expect. I don't have any problems reading the display. It's different from the conventional contrast, but still easy to read in my opinion. I would have been willing to pay considerably more money for this watch had I seen it in person. Great watch. Great price.