Like some other reviewers I already had one of these bras and wanted another one, and like other reviewers, I was disappointed - they are different.  It is still a good bra.  I am plus size (I wear a 40D bra) and it is indeed hard to find a strapless bra that is (fairly) comfortable if you are plus size.  I give this bra an A for support - it gives me such a good shape I would wear it under a T-shirt - and a B for comfort.  It is comfortable for a while, but if I go out in it, at the end of the night the boning at the side and in the underwire will be digging into me.  My previous bra (same model) was a 38D and I find the cup size roomy enough.  I take a D to a DD depending on the brand, and the coverage is good.  This time I ordered a 40D needing a little more room in the band, and the reason I am disappointed is the band used to have three hooks and now only has two.  Now, if you are wearing a size 40 band one has to assume you might be plus size.  A plus size gal needs more hooks in her bra, not less.  As I said, said I am plus size, size but...this bra gives me back fat I didn't even know I had. Four hooks would be ideal; three was lacking as it was. Two is just...cheap.  It might not be something I would even bother to comment on had I not known that these bras used to be made better.  Just a little disappointment.  For the money I would really expect a top-notch bra, and it's not quite that.