I purchased this very inexpensive but gorgeous watch for myself.  After buying Victorinox Swiss Army Field Women's Watch Rubber Sport Strap Date Feature and HOT RED Dial 24999 from another site (Amazon no longer carries it) only to discover that the band was too small, I couldn't send it back but I really do want it.  By the time I get around to going to a jewelry store to have a band put on the battery will probably have worn out.  This was a much less tiring fix to my dilemma.  I absolutely LOVE this gorgeous watch.  I don't care that it's a man's watch because it's just right for me!  Oh, and the hands REALLY ARE luminescence at night.  Makes me feel like a kid with a flashlight under the sheet looking at my new toy.  Did I say I love my new watch, well I do.  Wow, and a 10-year battery.  It may outlast me.  I hope not but in 10 years I will simply buy another one or whatever is the current thing then.

I purchased a Casio Men's SGW100-1V Digital Compass Twin Sensor Sport Watch from Amazon last year for hubby and he is very pleased with it.  The watches are VERY affordable!

Update 11-05-14:  I've purchased another one of these lovely watches for myself when the price went down recently.  I will keep one in the car so that when I forget to put my watch on I will have one because the battery will be good for 10 years, even if it's only five years it's worth it.