I have average size head and it is at just the point where it is just right, if it was just a little smaller, and I mean just a little it would be too tight,  But I also have a very short hair style, almost shaved. so If I had a full hair style it might be too tight,  I like my beanies to be turned up at the bottom, fisherman style, this beanie you cant really do that, It is a bit short for that, I turn it up but can only have about less than an inch turn or it rides too high and feels like it wants to climb off my head lol, So I just wear it normal with logo showing.  It works for now, is very warm. but will be looking for something more my style soon, I like the old fisherman style beanie.

Pro..  Warm, good quality, nice
Con..  A bit too short if you like to turn up the bottom at all,  will be too tight if you have a head anywhere even just a tad above average size or have thick hair.  I have found beanies to be one of those things that your really need to go to a store and try on to find the right fit before you buy.  Just like Shoe's and pants.