They arrived in K.Bell wrapping but when I put them on they are a lot thinner and slippery compared to my K.Bells that I purchase at Costco.  It came with two packs, one 6 pack all white the other 6 pack with the colors shown in the picture.  I bought them from amazon because the price was cheaper than Costco.  It is probably cheaper because they aren't K.Bell socks.  Also, there is no Kb with a box around it like all my other Costco bought socks have.  I do not like how I slip and slide wearing these socks.  I'll stick with my $10 Costco ones.  Don't let these knock offs deter you from the real deal which are great.