I LOVE this shirt.  I've bought about five flannel shirts this season, and this one is by far my favorite.  The material is super soft, the style is cute (with the buttons on the back giving it a non-traditional flannel shirt look), the sizing is accurate .... Everything about it is wonderful.  The ruby red is beautiful.  As one reviewer mentnioned, it IS a thin flannel shirt, so if you want something on the heavy side, this is not the one for you. I would definitely buy it again.