I have bought this watch twice now.
Reasons I like this watch

- I wanted a large display for easy reading while running.
- This watches largest button is for start/split....My previous watch had the indiglo function as the largest button. I like to run  during the day and while running keeping accurate splits is very important to me.
-The Flix tech is nice, but I do not really use it as much as I thought I would.

Cons
-The strap does not fit my wrist as well as my previous Nike watches did. My wrist is on the smaller side.

all in all this is a good buy. The price varies but I have managed to get it for $38 each time....once it required a 20% coupon to get the price to $38.