we ordered this scarf for my boyfriend's mother based on the reviews, but i knew that if it was too pink, i would have to return it. the picture looks more salmon than bubblegum pink, but when it arrived, it was definitely bubblegum pink. i do not think this is amazon's fault, i think the different coloration in the scarf just makes it look less bright in the photo than it really is. it was too pink for us, but as long as you know what color you're getting, it is definitely a nice scarf for the money.