Extremely soft.  The kind of soft you want to rub on your face (not while someone is wearing them, though).  I'm told the business-holding-pocket is really comfortable and 'secure', and works well for men who don't like to jiggle.  Also, the material is very conforming without being tight.  I bought these for a man who absolutely has zero butt left, is ridiculously thin, and without ordering a size smaller than his waist required, the fit everywhere else was still perfect.  He's 86 and told me that they are the most comfortable underwear he has ever worn (and in the last month alone, he's tried 4 new brands and about 7 different styles), so he knows what he's talkin' about :)  It was one of those "where have these been all my life" moments!