I have plantars faciitis and have a job where I am on my feet the whole shift.  I need arch support and these Avia walking shoes provide more comfort.  It took a short while for me to get used to them, but now my feet and lower back don't hurt nearly as bad as they did before I started wearing them.  I really like the Archrocker feel.  Would recommend these for anyone who needs a true arch support in their shoes.