I bought this as a birthday present for my ten-year old daughter. She is very pleased with it - the color particularly but also the cool orange backlight. She says the strap is comfortable and the display very readable. She also says the backlight is comforting when she wakes up in the darkness before anyone else and wants to know what time it is. The size of the watch is a little bigger than average for kid's watches and that makes it seem more grown up. It must be pretty durable because it has already outlasted two other watches that she had before (one, a kid's Timex).