I am 59 y.o. I have been wearing Timex my entire life. They last about 10 years......longer if you do not get itchy and want a new one. This is a pretty good match for the one I first got in the fourth or fifth grade. This may well be my last watch..........funny.....it is very like my first.........I thank God I am able to have a Timex. Not expensive but it does exactly what I want unobtrusively and with no ostentation. I have never liked the date function on a watch. They didn't have it when I was a kid and I always seem to goof them up at the end of the month. Not needed if you use a Datewatcher Watchband Calendar also found on Amazon.  OK. I am a geek. So what.