My head is average in size; I know this because I buy, own, and wear lots of hats (over 60 in my closet). This hat would have made a nice addition to my winter wardrobe except it is too darn small. The picture shows it on a not-life-size dummy head, which is why it looks good there. I wanted it to fit this way on *my* head. This size issue is keeping me from buying any other hats by this producer.