The listed price is what I have seen this advertised for in stores.  Usually 100 to 150 USD.  When I found this watch for less than 60 USD I bought it.  I have not been disappointed.  The day dial is bilingual, Spanish and English. Very easy setup.  A little small for my taste, but I bought this as my day to day watch when I am working.

UPDATE:
While amazon has this listed as a 30ft watch it is not.  The instruction manual says how to tell.  If it just has Water Resistant it is fine in the rain, but DO NOT GO SWIMMING or SHOWERING with it.  If it says Water Resistant 3ATM or 10 ATM then you are OK.