This is a nice bow tie for any time of the year, not just the summer. St Patrick's Day definitely comes to mind. One thing that is not readily apparent in the product's image is that this silk tie has a bit of a shine to it, particularly in sunlight. It actually gives the illusion that the white and grey areas change color when viewed from different angles, almost like looking at a laptop screen from the side. My cotton plaid bow tie from the same manufacturer doesn't have this "special effect".