I wanted a digital watch with an alarm and this is a good fit. Its cute, girly but not too girly. I wear this watch to work every day because its easier for me to turn my wrist than to go fishing for my cell phone when I need the time of day. It's also pretty well made. I don't worry that it will fall apart any time soon. I left off a star because the instructions on how to set the watch is a bit complicated.