Well,since I have fat feet for my small size 9,I choose New Balance because they offer many running shoes in wide width. In addition, I needed a trail running type shoe since the sole has cleat type projections that provide excellent traction in both earth and snow. The word must have gotten out how wonderful these running shoes,since the price jumped $4.00 within two weeks. Even with this questionable increase these "shoes" are a bargain. Although I can't attest to their durability (they were manufactured in Indonesia) my previous pair lasted over 5 years!!