The scarf itself, from a distance, looks exactly as pictured.  However, upon closer inspection, there were dozens of plastic  strings hanging out of the scarf.  I'm guessing that's what's used for the tassled look.  Luckily I was able to cut away all the plastic bits before wrapping the scarf, but I was still rather disappointed in the quality.  Knitted to me means actual fabric material, not plastic strings to fake the style.  Won't be buying another, that's for sure.

On a good note, it's pretty warm.