I have bought quite a few high end socks including many of Wigwam's higher end pure merino wool models. These are better than them all. More comfortable and just as warm while being less bulky. They maintain softness and don't get worn down for a long time through multiple wash cycles, even without being ultra careful with them in the wash.
They also do a great job at holding up for support and comfort for even long walks in boots that require socks for protection.