Okay, here's the deal, it's a dirt cheap watch not a high end Rolex. Your first clue should've been the price of the watch. I wasn't expecting much from a $7.00 watch but it looked cute and I said, okay, give it a shot. I had to replace the battery when I received it but it's been working fine for me for over two (2) months now. No problem. I didn't expect it to last this long. What a surprise. I like my watch enough to wear it daily. I don't even take it off when I wash my hands (I work in a hospital so hand washing occurs between 15 to 30 times per day). I read some of the reviews and I think some people expected a little more than this watch could give (I could be wrong). Like I said, my watch has been working well and keeping great time for over two (2) months now. I'm a happy camper.
UPDATE:I've had this watch over a year
 it just stopped working. Uhm, I have a $900 watch that lasted a shorter period of time than this one.