I needed a red pump and I know there are many shades of red, but unfortunately, I don't think you can consider this shoe a shade of red.  As a couple of other reviewers have pointed out, it's more of a fuchsia, or very dark pink color.  That is a shame, because I love the styling and it seemed to be pretty comfortable when I tried it on.  Also, it seemed to be pretty true to size so if you like the color, go ahead and order it.  You probably won't be disappointed.