I needed a simple watch to keep me going through the day, with the added bonus of being water-proof in the shower. I also wanted a watch that would not look out of place if I were to dress up a bit. This watch fits my needs very well. It is smaller than I thought (a good thing), so it looks feminine, not a bulky sports watch. Yes, the set-up is not intuitive at all, but I do not need to fidget with it, so I don't mind.