It doesn't help teach time (it simply has 'hour' written on one hand and 'minute' on the other, but the writing is so small that a 5 year old can't read it anyway); the numbers are also really small, so it's impossible for my niece to learn to tell time with this watch.  You have to know how to tell time by the general placement of the hands in order to be able to read the watch.  My niece also said that the band is so itchy that she won't even wear it.  Total Waste of Money!