I know a lot of people balk at the price of New Balance for kids.  However, PayLess shoes don't hold up and the last pair of Target sneakers I bought for my son (9 years old) FELL APART IN THREE DAYS.  So, your choice is to buy 3 or 4 pairs of $15 to $20 dollar cheap-o sneakers or INVEST in a pair that will last your kids most of the school year.  New Balance sneakers have NEVER fallen apart for my kids - don't forget to add your time in to going to the store 3 or 4 times, the gasoline and your life energy.  JUST get the New Balance.  They fit perfectly, they are now in the coolest colors imaginable - this particular style looks spectacular in real life - the photos don't do it justice.  LOVE the brand, the quality, the fit.  Be sure to wear these with natural fiber socks!  I get the NB brand of socks for the kids as well.  lol - little kids start to smell at around 9 years old!!