My daughter loves purple and I love Columbia quality at a great price! She was in need of a new fleece jacket as her other jacket was two sizes too small and we just couldn't get away with it any longer. We are still in the middle of winter here, but we have had mild days that don't require a heavy coat. I saw that this jacket was on sale on Amazon, but I wanted to see how much fleece jackets were going for at other local stores as I realize that she is only 2 and I am not going to put out the money for a North Face fleece or pay a ridiculous price for something that she will soon outgrow. I went to Target as well as a couple of other stores to compare prices. The off brands that I found did not have the hood (which I really was looking for) and the price was not much different (about $7 less for the cheapest one I found, some were more than this one) than this Columbia jacket that DID have a hood and it was PURPLE. I wanted this jacket to last at least through next fall, so I went up a size and it still looks great on her. The wrists have elastic and the hood has elastic around the edges as well, which will help it stay up (HUGE PLUS). This is a stylish, functional, little jacket for a 2 year old, but I got it for a great price ($25), all things considered. The jacket does look blue in the picture, but it is purple. I also liked the fact that they do sell the matching "light grape" fleece mittens on Amazon. On the inside of the jacket, there are 2 vertical, storage pockets (not sure what she would put in there because it is an odd shape and not very wide.... a candy cane maybe?) as well as the 2 pockets on the outside of the jacket. There is also a spot to put your child's name on the inside of the jacket. The item arrived promptly and it great condition. I would definately purchase this item again at 40% off as it is great quality.