I have purchased this product at other stores, and I love it for a variety of reasons. First, the fit is excellent -- it's fitted, but not so specific that it's an actual cup size. It's got enough padding and shaping that it doesn't squash me completely flat as other bras do. I have had several of them for years, and they wash and wear extremely well. I was happy to see the low price on Amazon. It's at least $10 lower here than any sale I've been able to find.