I'm tired of velcro watch bands and digital watches, so I ordered this one.  I'm hoping the battery lasts a long, long time, since it's so basic, without a lot of features.  It has indiglo, which is nice when you need it, but I'm hoping I don't accidentally knock the button often, which would make the battery wear out a lot faster.  The watch band is still a little stiff, but I'm sure it'll conform to my wrist after I wear it a few more days (today was the first day I've worn it).