I love this watch for my everyday use especially because I work in a laboratory. Add in the fact that I am allergic to the metal that most watches have to fasten the band. Swatch is totall plastic, I can wear it all day and night without an allergic reation. The price was great for I know being a previous Swatch customer that this watch cost much more if I ordered it from their site directly along with greater shipping charges. This is a great buy and bargin.