I bought my first Goddess bra (same cut/style as the Kiera) in 2006 after being fitted in a 38DDD, and have worn it until it should fall apart - but it barely shows any signs of wear and still supports as much as the day I brought it home.  Worries that some day it WILL give out, I purchased Kiera in Fawn when I saw it on sale here, for a killer price (they're worth it even at full price, though).  Equally thrilled.  This bra supports like nothing else you will ever find, even at a higher price point.  Wacoal has nothing on Goddess.  Most lingerie enthusiasts will always list this brand (and even this particular bra structure) in their all-time faves.  It's multi-seamed, pushing your girls outward and upward, where the good Lord intended them to be.  On top of all this, it's comfortable, to boot.  I recommended it some friends aftewr catching the sale price here.  So far three of them have purchased it and raved about it.