I was looking for a rugged, simple, attractive watch for hunting, fishing, and working outdoors. My nice Citizen has been serving me well for years, but I needed something for active outdoor activities. This watch is low profile and has a non-reflective black case which is great for hunting. The band is a tough water proof leather inside and tough fabric outside. The price at Amazon was unbeatable, especially with Prime free shipping. Everything about this watch is what I was looking for, and it is hard to find in the stores.