My purse was like the "great void" and I always had to hunt for what I need. This little gadget is perfect for my needs. It works best in a rectangular shaped purse that has a minimum size of 13" wide X 8" tall. I took this insert shopping to buy my summer purse and found that it does not fit comfortably in anything much smaller. I plan to purchase one for my niece who just had a baby...she can just pop this into a diaper bag along with baby's needs.

The color does stand out from a normal purse lining and is noticeable if the purse is left open. This is a plus and a minus. It is much easier to find things than if it were black, but I do find myself zipping my purse shut so it cannot be easily seen. I would work best in a tote bag or a purse with just one center compartment rather than a multi compartmented bag. Would definitely get this again.