I needed a glove that was relatively well-priced, warm, and capable of smartphone usage - these fit that description. They retain tactile feel, they keep my hands/fingers warm, and they're definitely a GREAT price. I looked at The North Face, initially, but found them severely lacking in at least one of the criteria I mentioned previously. If you need a warm glove that allows you to use your phone without fear of numb fingers and "paw dialing", these are the ticket.