I bought this for my child because there are no appropriate sized backpacks for children 5 to 7 years old.  This backpack is designed just for that age group and fits her just right.  I am able to put her lunch box inside or use the insulated portion to store cold items.  It is very durable and is holding up to everyday use very well.  When this one wears out I will defiantly return and purchase a new one from them.  The item arrived at my door step appropriately packed and on time.