This is a nice, easy-to-read, simple, attractive watch.  No alarm to go off somewhere on your night stand in the middle of the night.  It's a bit tedious to set the date, and the plastic case is a bit cheesy, but for the price, who's complaining?  It's not formal, but it's far from ugly, the band doesn't have hook-and loop on it to mess up your clothes and get full of dog hair, and it's not full of buttons and gadgets to get bumped or catch on stuff.  It does what a watch is supposed to do.  It tells time.  Can it take a lickin' and keep on tickin'?  We shall see.