I was always losing my cell phone in my purse, or having it scratched by my keys. My last purse did have a bunch of pockets for various things, but it wasn't deep or wide enough to carry all my absolute necessities of life (you know, things like Chapstick, phones, tablets, sunglasses, wallet, checkbooks, pens, tampons, lipstick, everything on the left hand side of the medicine cabinet, the kitchen sink...). This purse is large and roomy in one respect, yet small and compact to look at and carry it. Maybe Hermione Granger is being employed placing Undetectable Extension Charms on these purses.

Whatever the method, the result is that I can fit my cell phone in its own pocket, easy to grab on the exterior of the purse, my tablet in another pocket with room to put its accessories as well, my wallet and checkbooks in another pocket, lipstick/Chapstick/lotion in a separate pocket, tampons and pads well-hidden in an inside zipped pocket, mints and cough drops in another, business cards in one, and change in another. I've yet to empty my wallet of credit cards to put into the handy card pockets, but I plan on getting around to that sometime this week.

Oh, and removing the adjustable shoulder strap converts this bag into what I'd imagine to be a fantastic camera organizer or travel pack for gentlemen who are concerned about the appearance of carrying a "purse."