I've had it for two days and compared it to my Casio Men's DW5600E G-Shock repeatedly. I just like this one better and I'm shocked - no pun intended. Durability is the biggest question in my mind - so time will tell - but at least I can read the numbers on this easily and user interface is awesome - better than expected on a watch at this price.

Here's what I really love about this watch:
- 50% lighter than the g-shock
- Sightly thinner - it's close though
- I can actually read the numbers - my eyes aren't what they used to be and the Timex numbers are a good 50% larger than my g-shock.
- Fantastic contrast of numbers against background: much better than my g-shocks - the background is whiter - so easier to read.
- Smoother, sleeker design and a few mm thinner makes all the difference with my dress shirts - I think it's the sleekness more than just being thinner. It doesn't 'catch' on my shirt sleeves - which I find very annoying about my two g-shocks unfortunately.

Additional Pros
- Buttons are easier to work with than the G-shock. (could be a con though - we'll see)
- User interface feels more modern and intuitive.
- Dual time zone and easy, intuitive switching is really nice
- Band is thinner and seems a better fit for my thinner wrists
- Band lock: I was annoyed at first like some else said. But, now I really like it. It locks in the band strap nicely so there's no movement at all. If you're someone who removes your watch a lot, you may be annoyed. If you don't, you'll probably love this.
- Indiglo 8-hour night mode is pretty cool - jury is still out on this one - but I think I like it.
- Very inexpensive - disposable in fact.

Cons
- Buttons are easy to press. It's more of a 'pro' for me right now but I just bought this a few days ago and can see how it may become a 'con' like some other reviewers mentioned. Time will tell and I will definitely edit my review if this becomes an issue. At the moment I like how much easier they are to deal with compared to my G-shocks.
- Durability: potential con - I couldn't find any reviews addressing how long these last. This feels less substantial than your average g-shock watch. But, they're super cheap so even a couple of years would be nice. But, the g-shocks last forever and even if you beat on them, they still look great. This one - I don't know - I hope it proves to be indestructible like the g-shocks but it doesn't feel as industrial strength. Time will tell. It's so light, maybe it just feels less rugged comparatively but it will be just as good.

It's a keeper for now - but if the watch face (acrylic?) ends up being anywhere near as rugged as the G-shocks - I'll be a very happy camper.