I bought this to replace the piercing jewelry from the shop when I had my lip done.  I like the softer backing that doesn't click on my teeth and I was able to trim it to the perfect length using a very sharp craft knife.  Regular lip rings are just over twice as long as my lip is thick, so they always stick out a ways from my face.  The "gem" in this is brighter than in other clear CZ rings I've tried and sits perfectly flush with my skin so I can't see any of the rest of the hardware.

Perfect!

Also, compared with a similar item previously purchased elsewhere, this one actually functions properly.  The other two I tried didn't sit tightly into the base and wouldn't stay assembled and so were trash.

High quality, LOW price.  Will purchase more if I ever catch them with inventory.

***UPDATE***  2.18.13
I've made 2 purchases of this item.  I will not purchase in the future.  Though the price is awesome, you do get what you pay for.  The gems only last in the jewelry about 6-8 weeks (which is why I bought several on my last order).  I prefer to invest in more expensive/higher quality jewelry in the future instead of having to restock every  month.