I had a real cotton long sleeve shirt, wore it out until even as a rag to polish my car, it was gone. Went look'n for a replacement and found this shirt, ordered three in different colors. I have it on now, have had one or the other on since November, basic wear here in the Alps. Why? Real cotton, a fairly thick weave for a shirt, doesn't loose color or shape when washed, feels good on. What more is there?