I've always considered Victorinox to be a high quality knife manufacturer (I've had their kitchen knives for years), but I did not know much about their watches.  I came across this watch by chance and was mesmerized by the red face.  I did my own in-depth internet research and discovered that these are in fact Swiss-made timepieces utilizing the Valjoux 7753 (cousin to the more popular 7750) and are highly considered by many.

Chances are that this will not be your one and only watch.  I assume that this watch will appeal more to watch lovers / collectors. The red-face is the opposite of classic and traditional.  But it is gorgeous.  And it is big.  At nearly 44 mm, it needs a substantial wrist to rest upon.  It is sporty but can be worn with dressier attire. It's dial is not as detailed as the more expensive Swiss watches, but I think the color makes up for that.  Another unique feature is the leather band.  It is suede and is NOT jet black, but more brown-black to my eyes.  I've worn it many times with brown suits and jackets and it looks fantastic.

Something worth noting is that the date is not set in the traditional fashion.  There is a small recessed button on the side of the case at approximately 10 o'clock that is used to set the date.  Simply push the button with a pin to change the date.  Each click advances the number ahead by one.  I assume that this is typical of the movement, but since it's my first 7753, I'm not certain of that.

I was patient enough to nab this watch during a Gold Box special over the holidays.  As awesome as that was, I was prepared to pay the prevailing price for the watch.  Either way, I recommend it highly!