This sucker is loud! I thought other reviewers were over exaggerating but no, this will keep you up at night if it's on your nightstand. I have to put it in my clothes drawer so I can't hear it at night. Because I put it in my drawer I don't remember to put it on in the morning so the watch rarely gets used these days. Otherwise though it works and is pretty stylish without looking too fancy. A great weekend watch (haha) when the nicer watch is a tad too much.