I first got a 40E but it was WAY too big in the cup size.  I exchanged it for a 40DD and that doesn't fit right either.  There is too much room in the cup near my armpits.  There is just a small pocket of room that makes it uncomfortable.  I also don't like how there is no stretch or give when fastening it in the back.  The customer service was very good but I unfortunately need to return it again, and buy a 2nd Bravado Bliss.