The first two reviews of this purse talked about how it was not flexible and it did not lose its shape. That's what made me decide to get it. I should have taken note of how old those reviews were before I purchased it. Nine West must have changed the design because the purse that I got is definitely floppy and does not hold its shape at all. This is the problem that I had with my current purse, which is why I wanted a replacement. Still, it looks better than my old purse, the size is right (just big enough for my wallet, phone, & iPad), and it has a zip top (my old purse just had a snap). So I'll keep it while I keep looking.