I have tried many brands of no show socks. One may easily pay $30 per pair and more. But why? I read the reviews on amazon.com and decided on Champion. I can tell you this I find no difference at all between say Armani and Champion. And I saved a bundle. I'll never be a slave to designer labels again. I really like these. I was able to get a size that fit well with good cushioning. What more do I need? I am an avid tennis player so I wear these daily. They are very good socks. If you are in the market for good no show socks, try these. At the price, you cannot go wrong.