Don't think of this watch as an analog watch. Sure it has an analog face, but think of it is a digital watch with an analog component. (And the analog component does what the digital watch says to do.)

I consider myself pretty technical, and it took me a good half-hour to figure this watch out. You've got to: (1) set the time-zone; (2) re-align all the analog watch hands to 12:00; and then finally (3) manually sync the watch with the Fort Collins atomic clock. The user interface isn't exactly intuitive; but when you're dealing with less than a 1cm square screen and 3 buttons--I couldn't have done any better.

I like the watch quite a bit. It's comfortable, albeit a bit smaller than the fashionable large-watch trend. I think it looks good enough; kind of a rugged-ish outdoor vibe. My wife's not too fond of it--probably due to the size and color. But with that said--she'll just have to deal with it. Because this watch will automatically synchronize itself with the Fort Collins atomic clock up to 6 times day. (!) And it's great having an analog-looking watch that you'll never have to "set" again (even for DST).

It's not the most trendy or fashionable, but who cares. My inner-geek is most pleased.