I bought this watch for my husband for Christmas, and he loves it!  Since he's a medical student, he wanted a watch where he could easily tell the time and was rubber, so it wouldn't get smelly or gross.  He's also a cyclist and needed a watch that he could wear on the road or in the gym.  He has an analog leather watch, but he rarely takes this watch off.  He hasn't been able to use all of the functions, but that's because he hasn't taken the time to read the manual.