I am not well-endowed so I don't need a very fancy bra. I use these primarily for playing tennis.  They do the job and are much less cumbersome than the more supportive sports bras. I find them comfortable.  I would like to see them offered in all light colors... I usually don't wear dark shirts so the black one does not get used as often.  Still, for the price, they can't be beat.

UPDATE Feb 2014: I'm not thrilled with the latest version of this bra. Before it was simple, now these go much higher on your chest with the added lace. I suppose they work ok under certain types of shirts, but I usually wear casual t-shirts that look ridiculous with lace poking up. The material covers so much of your chest that it's almost like a shirt itself. I almost never wear the newer bras I received and I won't order more unless I could be certain that it was a pack containing the previous model.