Update: 8 years later, in October 2016, the watch is still going strong and still looks almost brand new! I'm jonesing for a new watch, though, so I'm ordering the same one...right...now!
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I'm the kind of guy who likes very basic stuff. I would rather have an inexpensive Casio on my wrist than a Rolex costing a few hundred more (is that how much they cost?...I wouldn't know). My feeling is that when the battery on your watch runs out, you shouldn't have to replace it. You should just replace the darn watch and treat yourself to a new one!

For years I've made this sort of a ritual. When the battery runs out on my cheap Casio, I order a new one from Amazon. When the new one arrives, I gather friends and family around for a sort of retirement party. Here's what I do: I gently remove the old watch from my wrist, gingerly raise it above my shoulder, toward the glow of the sun, and then violently smash it down to the ground and then stomp on it and grind it to a pulp. I must say, it feels great.

Then I take out my shiny new Casio and fasten it around my wrist with a flourish.

I once had a boss who was bragging about his Rolex, and I said, "Oh, yeah? Can you do THIS with YOUR watch?!" And I whipped off my watch and stomped it to death. I then offered to do the same to his Rolex. Luckily, he had a great sense of humor.

Now, here's the bottom line on this cool model in the Illuminator family:

The numbers are nice and big, as are the day of the week and the month and date. Some nice features: easy to program the time, date, etc., as well as to set up the stopwatch or the alarm. Nothing fancy to confuse the user. The "Illuminator" function is sweeeet. You just have to press the upper right button once and the watch stays lit for almost 3 seconds--long enough to read the time in a dark movie theater without having to hold the button down. Now that's class!