Impartial towards and unfamiliar with most brands, I sorted through a number of possibilities when looking to replenish my supply of thermal shirts for the winter.  Based on the price and the picture I took a chance on this style/brand, and I wasn't disappointed.  Many cotton thermals that I have owned in the past tended to be rather scratchy and rough.  While this shirt has yet to endure multiple washes, I'm quite pleased with the initial softness of the fabric and my first impression is that it will not wear into sandpaper.  I am also very happy with the length of the sleeves (I have long arms and this shirt reaches comfortably to my wrists, and with a little extra tug, is able to partially cover my hands) and the length of the shirt from shoulders to hips.  Since it doesn't have the tendency to "ride-up" it insulates my mid-section a great deal better than others I've owned.  While only time will reveal its durability, I am impressed enough with the initial product that I just purchased two more. Hope this helps.