I bought this for my niece's 7th birthday. When I buy gifts I try to get something that will force her to use her imagination and be somewhat educational if possible - good hand/eye coordination here. She loves arts and crafts and sparkly girlie things so of course it was an instant hit with her. She had hours of enjoyment making her jewelry box. This will be a hit with any girls that love stickers, sparkles, and girly things.