I really like this watch a lot.  I like it so much that this is the 4th one I have bought.  When I replaced each watch, it was because the case was getting a little beat up (I am hard on watches).  The batteries started showing signs of getting a little weak after about 3 to 4 years for each watch, which I think is pretty darn good.  My favorite part of the watch is the watch band.

Update: The batteries in the 2 watches I bought online here in July 2013 died after less than 6 months.  These must be from a very old stock since the batteries usually lasted about 4 years in the same model watch I bought at a local store, and the battery for the one I bought here in January 2010 is also still good (but the watch buttons quit working... it had a rough life).  I am now using this old battery in one of the new watches.