I fell in love with the fitflop brand after a pain in my right arch caused me to try out this brand.  the fitflop clogs have helped immensely with my pain.

as for this snowboot, i think as a fit flop it doesn't perform as well as their other shoes.  with the clogs my pain went away right away during the wearing, with these snowboots i can still feel the pain. (yes i went to the doctor and great - he told me i had nothing to worry about.  soo glad i spent the money on that visit!)

they look pretty much how they're represented in the picture - they are shiny (and waterproof) and lucky for me i actually have had snow a couple of times since their purchase.  they are totally waterproof, kept my feet warm and dry while walking a few city blocks during a snowstorm.

they also run true to size.  don't order a size up, or else you might be swimming.  i wear between a 9.5-10 and ordered a 10, and they have enough room to add thick socks if i wanted to, but are comfortable barefoot.

the inside is made of felt, so they're not that almost hot feeling i have from the fitflop mukluks, but they're almost just right in their warmth.  you could always add socks, even though fitflops are designed to be worn barefoot.

they are also a lot lighter than i had expected.  i don't know if this is good or bad.  they're just lighter.

good- they are made sturdy.  i don't feel like the quality of the production was slighted.

just ok- the 'medical' benefit.  i feel like these are just a snowboot, not necessarily a FitFlop snowboot.  I use orthodics for shoes that are not fitflops -- and feel like I could have bought a regular pair of cheaper black snowboots, inserted my orthodics and gotton the same results.  However, then i would have to use my orthodics in them....but was the 100 bucks worth the convenience?

overall, i give them a 3.  i would have given them a 3.5, but there wasn't the option.  i choose a 3 over 4 because while i definately enjoy them, i also enjoy them as much as a generic snowboot, and not a FitFlop snowboot...yet i paid the FitFlop price for it.