This is a great bag. I bought it to go to the pool. It will work as well for the beach. It is well made and has lots of room. I think it is priced right. Right now it is holding 2 pairs of children's wet shoes, 2 water guns, 1 small ball, 5 diving sticks and 4 diving torpedos, 3 face masks and a pair of goggles, a sack of snacks, 2 kick boards, 2 towels, 2 bottles of sunscreen, a pack of ear plugs, a container of bandaids, a pouch for my personals and a pen. I plan on adding another towel and a book. I will still have room to tuck in a few more small items if I need to. There is a hook for my keys so I don't have to go digging. I am so glad I purchased this bag. And it doesn't feel as heavy as the over sized straw bag that held the same stuff. The strap is unraveling so I needed a replacement and I was constantly having to dig for everything. This new bag keeps everything organized and is attractive and durable. I know I will have it for many summers.