I purchased the Casio Men's G-Shock Atomic Tough Solar Watch for three main reasons:

1) I wanted an inexpensive yet rugged watch to wear on weekends or when hiking, etc.

2) I love having the EXACT time. This clock automatically sets itself to the exact time using radio transmissions from the U.S. Atomic Clock in Colorado. This does not require any sort of subscription - it's free and is an automatic process.

3) Solar-powered! No more batteries to change. The battery can last up to eight months on a full charge without further exposure to light.

Why I love this watch:

I had a G-Shock in the 1980s when I was in college. It was a great watch and was quite trendy at the time. And it was also indestructible and lasted for several years.

That's why I love the "retro-look" of the Casio Men's G-Shock Atomic Tough Solar Watch. It brings back some great memories of my old G-Shock -- it looks and feels like an old friend on my wrist.

Again, I love having the "exact" time. I'm frustrated by having several clocks around the house (wall clocks, bedside clocks, my windup wristwatch, clocks on the VCR, my car clock, coffeemaker, etc.) all with slightly different times. I now use my G-Shock to set all of these clocks to the exact time. And that feels good.

I love this watch and look forward to having it for several years to come! :-)

Hope this helps!