I was looking for the gel straps at wal-mart and couldn't find it. No more digging into my shoulders with the thin strings for straps you usually get out there. The size was right for me, the band sizes are different from Victoria's Secret if you are used to buying from that brand, VS band sizes run bigger than Playtex. Playtex sizes are more similar to Lane Bryant Cacique or Frederick's of Hollywood sizes. I am very happy with my purchase, they are very comfortable, I got the black and peach blossom in 36D. I only wish they had more colors.