I needed a cheap stylish digital watch with dual time, an alarm clock and one that displayed the date. It has all these features and a stop watch. It's simple, unique and not uncomfortable - though I've had more comfortable watches. I usually hate wearing watches, but because it doesn't clash with anything I'm wearing and it's more like a fashion accessory, I usually don't forget to wear it. Be it a young kid, teenager and older people, this watch is a pretty great buy.

UPDATE: So I've had this watch since November 2009. December 2010, it stopped working. Just after the 1 year warranty expired. I took the battery out and put it back in and the watch cut back on. But, now the buttons won't work, so it's impossible to adjust the time or switch to other functions - the watch is now useless. It is unfortunate because I did love the watch and got quite a few compliments on it. Because it is so cheap, I am considering buying another one in a different color...