I love this watch!  It's very attractive and Easy to Read 'er!  I had an Easy Reader years ago, without the date.  It's still in a drawer at home looking used, but it still worked after years of use.  So, I am confident this new one will last me for years, also.  To the lady who doesn't like the date setting, read the directions.  It only takes a few seconds to change the date.  If it won't work the way the instructions claim, send it back and get one that does because you'll be needing to change the date a few times out of the year.  I paid $28 on amazon for mine with free super saver shipping which only took five days.  I highly recommend this watch and I highly recommend shopping on amazon.com.  No, I am not an employee!!  ;)