I bought this watch for someone who specifically wanted a jeweled bezel.  After looking at page after page of watches on Amazon, I finally found this one.  I like the shape and face because it's just a little different than most.  The "bling" is shiny enough to be noticed, but they of course don't look like real diamonds.  Still, this is a decent "showy" watch for the very low price... heck this ain't Cartier.  Bummer though it arrived and the battery died within a week.