As a full figured woman I find bra's very difficult to fit. In the past I've bought the rather expensive Elomi through my local professional bra fitter. But at nearly $80 each I needed something with good lift, comfort and affordability. Knowing how different brands fit I knew that my 44G in the Elomi would be probably run smaller in other brands (Elomi is cut a little bigger than most) I ordered a 46H and it fits comfortably. The Goddess Kiera fit's beautifully, has a nice smooth cup for wearing under lighter shirts that seem to show all the lace texture of other bras, and ran true to size without completely distorting my breasts into unrecognizable torpedos. I'll purchase this bra again.