Fluffies have been my favorite socks for decades ... must have Gold Toe brand HOWEVER they wear out SO fast on the heel and ball as compared to their polyester counterparts. If only they could add the same toe reiforcement to the toe, ball AND heel in the sock color (as opposed to 'gold'), sales would skyrocket. They're worth it for the comfort and I suppose like most other things, engineered to wear out so they can be replaced.