Purchased for Valentines day - my g/f got a similar red heart watch from this company.  This watched lasted 7 months.  Main problem was that is stopped every night - very annoying having to reset this watch each day.  The winding mechanism fell out as well, with the result that the entire portion of the watch started to move.  By this time I was quite fed up and just threw it out.  Probably a reason why this is heavily discounted....