If you buy a watch for its functionality and not as a status symbol or piece of jewelery, this atomic watch is the way to go. I have had 3 atomic watches so far and they keep getting better all the time. Just spend a little time with the instructions (your choice of 100 languages :-), just kidding). And you'll have completely accurate time keeping on your wrist. The Rolex people should be ashamed they can't be this accurate for $5,000 let alone under $50!