This automatic winder is super quiet! You can't even tell it's on if you have other noise in the room, such as a TV or radio. Without any background noise, it's still super quiet, and you really have to put your ear near it to hear anything. It's also a great presentation for your watches while winding. However, I did dock one star for the bulkiness of the casing, I don't think it's necessary for the casing to be as big as it is (check the size specs ahead of time, I didn't look at them before purchasing). But my boyfriend says it's of the normal size that a watch winder should be. I just expected it to be smaller and slimmer.