Shiny flashy heavy metal band.  Shiny flashy thick cheap-looking plastic body with huge letters/numbers on display.  Childish colorful lettering surrounds the display.  Watch that tells you it's there by weight.  Watch that screams for attention, but has nothing to show when looked at.  I prefer the content and logic of Casio digital displays, and will continue wearing their black model with rubber-band.  I would pay $50 for Casio with thin light black-metal case and bracelet, half-size digits, and simple silver lettering.