This coin purse is the same bright red that is pictured.  The zipper moves easily and smoothly.  I don't use it for coins.  I keep packets of hand-sanitizer, sugar-substitute, etc. in it.  I never feel like I have to be surreptitious while pulling it from my handbag because it is so darn cute, and it protects the packets while making them easily accessible. It is just the right size for two generous rows of packets, so I always have enough to share.