As lame as it sounds, I probably did 3 months of shopping before I settled on a watch. I wanted quality, and something that looked good. I was looking at used Tag Heuers, omegas, ect. I finally decided that I wanted a new watch. I couldn't be happier with this purchase. I look it to the jeweler to have links taken out, and he verified it is not fake (as some reviews would have you believe). He also told me that Tissot is a great brand because you get the same Swiss quality as a Tag, but without paying for a name. It's not too flashy but definitely noticeable. I get compliments on it a lot.