I feel i'm a hard-to-fit middle-aged customer - I need a product that will provide support and LIFT and yet not show cleavage or have parts of me hanging out! I'm fairly athletic and very busy, active all day, so this bra is awesome for overlapping different areas of life, from running around all day to work (under a nice blouse even) to a fancy outfit. No one knows it's just a sports bra. Most comfortable bra out there that provides good support.