Armitron watches are cheap, tell time reliably, and don't look ridiculous.  But they never last too long.  Mine last 2 years, max.  Usually the end comes about when the band disintegrates.  I bought this one a few months ago, and would you believe, a chance bumping against the wall put a nice crack all the way across the face of the watch.  It still works, though, and I will probably buy another Armitron in 2 years.