I read a lot of the reviews on the other scarfs that were available. Some were positive and some were horrible so with such mixed reviews I thought well maybe I'll agree- I mean it does look nice in the picture. Well the picture makes it look like it's worth the suggested retail $40 but in reality it looks like a 5 buck chinatown score. not a fancy nice import shop. the paisley is muddy and hard to even make out. Although to be fair I also go the coneflower blue one and it looks much nicer so maybe it's just the color combination or some just come out better than others.