The 'matte finish' looks kinda funky on the pic, in reality it is just 'unshiny' enough to not show fingerprints.  The sides are super shiny and while fingerprints there don't really show, it makes it obvious why they chose the matte finish on top.

Close inspection shows why this is a $12 ring, you can see glue spots where the stone is tension set in if you look really closely, and I think the stone in mine is slighty offset.  But for twelve bucks I'm not complaining, and I get lots of complements on it!