I bought this bag to use as my purse during the school year so that I can toss in my notebooks for the day and go. I foresee it being a great multi-purpose bag! I do wish it had more pockets and maybe a zipper or velcro closing, but it has more pockets than most tote bags I've seen. It stands up well on its own with what I carry in it (wallet, notebooks, binders, cosmetic bags, water bottle...)I'm especially pleased that the water bottle pouch is suitably deep to fit any of my water bottles (except it would be too narrow for a Nalgene). I bought the garden/leaf green one and the design is even cuter in person!

Update: Six years later, this bag had gotten a lot of use, and it still looks like new (even though mine is WHITE! Magic stain resistance?).