We purchased this umbrella when it was on sale.  I was very worried as it does not have the greatest reviews.  We live in WA state where it rains every day.  I have not had any umbrella last me that long and already this one has been put to the test with rain and wind and it has fared well.  The umbrella is very cute in person, even better then the picture.  I can not say it is any better then the basic princess (dora spiderman etc) umbrellas or others that we have bought in the past but it definitely is at least as nice and more then likely a little better quality.  I have bought $20 Gymboree umbrellas that have broken quickly so it is hard for me to state that any umbrella is made cheaply regardless of price.  We will be using these umbrellas daily (we have 2 one for each kid) when it breaks I will update you on how long it lasted and compare it to previous ones we have purchased.  So far we have used it approximately 10 times and it still looks, opens, and closes like it did on the 1st day so it has surpassed others since I have a 3 year old and 4 year old holding them.

Updated as of Dec 29, 2012 I decided to update this as it is 2 years later.  We still have both of our ladybug umbrellas and they are still a favorite of my girls.  We Live in Seattle Washington so I can promise you they get a ton of use and we get a ton of compliments over them.  My kids are not easy on their stuff so I still do not understand all the bad reviews.  My kids ages now are 5 and 6 and both go to school and carry them to their school every day in case it rains.  My oldest has now carried it to school two years in a row.