I originally began researching time teaching watches for my son, but decided to also get one for my younger 6 year old daughter. Doesn't hurt to get them to learn earlier, right? The design is very cute, but best of all, it is very practical for learning how to tell time. She is not yet able to add on counting when the minute hand is not exactly on a face number like 3 or 6, but at least she can tell time to the closest time. I strongly feel that getting kids a face watch to learn to tell time is much better than getting them a digital watch until they learn how to tell time using a face watch. The design is also cool enough to wear as she grows older. I deducted a point only because the face of the watch is plastic and it scratches very easily. Her brother loves his watch too and has the camouflage version.