I love how this bra looks from the front - gives nice support and looks nice under sweaters and tshirts.  However it is one of the most uncomfortable bras I've ever had.  As others have said, it is very stiff, which does get better with wear.  But the back pokes me so badly and I can't figure out why - at first I thought it was a hook, but now I think its that the material isn't thick enough at the hook square so the back of the hook is some how rubbing through.  I won't buy another one.  I bought the Maidenform 07959 (also on Oprah's Best List) and I like that one (cheaper too!).  If only the comfort of that bra could be combined with the lift and look of this one.