Kids love Mickey and at around four years old they start to get interested in watches. This item combines both, and I find it makes a great small gift for parties or as stock-stuffer. The price is really good, so I recommend buying two or three at a time and keep them handy for birthdays, to make the shipping costs worth it. I am not sure if it will last for long, and the only drawback I can see is that it is a digital watch and thus does not teach kids to read the hour in the traditional way.