I like this watch because it has a Japanese automatic movement and is less than $100.  I also like the look of the classic Rolex Submariner this watch replicates.  All in all, this is a fine every day watch.  However, There are only two minor things that detract from this watch.  First is the brand name emblazened on the left side of the case.  It is a little distracting.  Also, the bracelet has gotten scratched up a bit since I got it a little over a year ago.  Again, just minor, minor things.  This is a fine watch and I would not hesitate to recommend it.