What happened to this quality American company? (Yes, that was rhetorical. I already know where it went.)

Pros: I like the watch capabilities. I really enjoy the novelty of the Flix program.

Cons: The wrist band developed obvious cracks at the 1 year mark. It broke last night, 2 months later.

I understand that Timex needs repeat customers but a watch band that breaks after a year, really? This isn't an Apple product!  I purchase Timex because it's what I wore as a child.  I guess it's time to grow up.