I purchased the Winfield Hard Side in Silver for my husband and then the Brite Lites for myself. We sent the Bright Lites back, didn't like the quality, but then my husband saw these on the Amazon site and it shows in Purple, and he wanted them instead of the Winfield Silver (he's not a man worried about his manhood and he loves purple). Anyway, we got these and they are not purple but a pretty deep rose. They are great quality and the wheels are to die for.