I love its throw-back to the 80's style.  It's a bit bulky (not a slim profile), but I expected that, in fact, I like it that way.  Simple to use; not a lot of fancy do-dads that I'd never mess with anyway.  With the buttons on the face of the watch, I notice that I accidently hit them a lot and change the display -- but it doesn't change any settings, so it's not a big deal.