First of all, it is a lot bigger than I thought it would be. I was thinking it would be an inch or 2 tall, but it is actually a little over 3 inches. Secondly, I was expecting it to be hard, like, solid plastic... At least that is what came to mind when I read PVC... Well, it is made of a soft, squishy type of rubber like feeling PVC. It is much more 3D looking than I could tell from the picture, which I guess is kinda cool looking except that it allows it to get dirty and grimy looking in those tiny crevices. I have this on my key chain and it is a bit bulky. Now that I have it, I will keep it, but if I knew before what I know now, I would not have bought it, just because it was not what I was hoping for.