I purchased 3 types of briefs when I purchased these.  1 5-pack of Fruit of the Loom regular, 1 3-pack of Fruit of the Loom Rugged and a 3-pack of these Hanes.  I wanted to be sure that I could find briefs that were truly high quality, were really the right "high-rise" and fit well and were comfortable.  These Hanes briefs were the winner!  They are extremely comfortable, the best quality material and the rise was just what it should be.  I'm a size 36 waist and the nice thing about the Hanes is that they measure in 36-38" for the Large size.  The FOTL briefs are either Medium 34-36", which is too small and too tight for a 36" waist or Large 38-40", which is just too big and loose.  Hanes has it right for us 36" waist guys that find 38" is just a bit too big when buying pants, etc.  Great, great comfort and super briefs.  Also, a great waistband and the tag is actually in the back, unlike some other Hanes I bought a Wal-Mart that had the tag on the side and just some printing on the back.  This tag thing is important because it is what we are used to and feel for when putting them on.  They comfortably hold all my stuff!