This Casio G-Shock Military Concept All Black is well worth the price. Once again, Amazon comes through for me and both sells and has vendors that carries such "in" products at such great price points. This G-Shock is my fourth and by far the best looking. The G-shock all matte black watch by Casio gave both my Luminox 3051. BO run for their money in styling, size, MIL-SPEC look, and day/night illumination. I only wish I had bought two!!