Like this hat.  The brim is still a little mis-shapen, even after a soak and form, but it's coming around.  Relatively expensive, but clearly durable; high quality materials and workmanship.  Looked at inexpensive alternatives, but they're cheap and uncomfortable.  Use it for golf; ball caps don't protect your ears, etc.  Not really much cooler than a ball cap though.  Comfortable and ties keep in on in the wind.  Would recommend.