I've been a Merino wool fan for a long time. I started buying another merino wool product and tried Minus 33. I own a bunch of Minus 33 products (Short, boxers base layers, etc) now and absolutely love every one of them.

Note: I am a runner and wool is the best stuff to use in the Winter. Even when its wet it keeps you warm. Minus 33 products are soft and very comfortable when running. And, they don't seem to smell even when I do from running. I'm not sure how it does that!