I bought 6 of these last year aand 6 more this year.  I am a pastor of an American Indian Church and used them for gifts.  At 12 is Chief Joseph, 3 is Sitting Bull and 6 is Geronimo but I could not recognize the face at 9.  I found that it is Crazy Horse, although there has never been a picture of him, I found a stamp issued by the Marshall Islands with that very picture labeled CRAZY HORSE maybe from a painting.
A great watch, runs on time and seems to be well made.  A super gift.