The scarf/shemagh/keffiyeh/whatever you prefer to call it looks exactly like the picture here. The pattern is woven in, not dyed in like a cheap rag. The weave is about right and the size is about right. The only thing I found curious was the declaration on the label that this was "combat tested." I understand that NATO Coalition troops use these, but that's still a weird claim to make.

But whatever. It's a decent scarf and I'm glad I got it.