This watch suffers from an identity crisis. Is it a man's or woman's watch? Is it for a fancy occasion or should you wear it while jogging? The silicone band is certainly comfortable, but I associate such comfort with a sports watch I might wear while waterskiing. I have to say, I like the bling - the rhinestones encircling the watch lend it a certain glamour - but the watchface is so big that I feel like a rap mogul or a Mafia don when I'm wearing it. It's not for a delicate feminine wrist, but for the loud and aggressive fashionista who wears triple strand necklaces, stacks of bangles, and can down drinks like a guy. The three little dials are clearly derived from a man's style of watch, but it serves no purpose, since they don't work (same as the two buttons on either side of the one that you set the time with). It looks too fancy to wear to work, but it looks too crass to wear to a cocktail party. It also has a shameless "wannabe rich" look. So yes, it looks cheap, even though it actually costs more than the cheapo watches vendors sell on the street. This lack of subtlety leads me to think up only one situation in which you can wear this watch to best effect: a nightclub filled with rappers, fashionistas from Long Island and the Jersey Shore crowd. It's a shame, because I really like the rhinestones.