I just received my key reel and was very impressed with the ease in which the Kevlar cord retracted - it's great.  It has the extended reach I need and it supports the weight of all eight keys without any un-retracting (sag) by itself while hanging on my belt. It's so easy and smooth to extract and retract, I love this item.  The reason I gave it only four stars is it arrived with the Kevlar cord frayed at the keyring connector.  I don't think it will last very long before the frayed cord lets loose and I'll have to purchase another.  I will update this review in one year to let you know the status or sooner if the cord breaks before then.