The listing describes this bra as being wireless, that being said first thing I thought of was "comfort".... however, it has boning on the sides which might as well be wires. After about 3 hours in this bra my skin and boobs were ready for some relief! This bra is not meant for comfort. I will say that it provided good support and created a nice lift. I've never tried this brand before and it obviously would've been a good idea to try this on before purchasing sight unseen.