Well worth the investment.  This is a high quality bag made of strong mesh material.  It's huge, and will fit everything you need for the beach.  Lots of exterior pockets, and a sturdy zippered pocket inside the bag.  Also inside the bag:  a sewn-in D ring with a high quality, removable key fob to go with it... an unexpected surprise.  My only wish is that there were another D ring sewn in on the other side, so the bag could be partially closed with a clip when it isn't chock full.  But that is a minor inconvenience, and I could certainly buy one and sew it in myself if I really wanted to.  All in all, I am sooooo happy that I returned the crappy one I bought first, and got this one instead.  I expect that this will last me for many years to come.