My husband is very picky about what goes on his head.  Mostly a ball cap wearer, he was a bit squeamish about donning his new Fedora.  He finally stopped wearing it when we got into the car to go to the store; something like about 2-hours after he put it on.  At the store, and after he'd gotten out of the car, on it came.  He loves it.

Here is his take on why the hat is great: #1: Fit; it's very comfortable and in the hot, hot sun of our US location, he's not sweating up a storm as compared t what he'd do in one of his ball caps.; #2: Form; he loves the "look" of the hat and the fact that it's a very soft, pliable straw.  He says it's made very well (surprised him) and he told me he'd have no problem soaking this hat in running water, if needed, and then wearing it wet.  He knew the straw wouldn't shrink any while keeping his head cool; #3: Function; It travels with him.  He will scrunch it up into his hip or side pocket or into a camera backpack (we're amateur, but avid photographers), or his onboard luggage.  Matters not.  The hat does takes it.  His advice: Get your own and enjoy!!!