Some reviewers are saying that this shoe horn is too soft. WHAT? I only wear high top Reeboks and Nike's. I had a similar shoehorn for years. I was worried that this would be too soft as some have stated. Baloney. It's not hard as a rock, GOOD, that would hurt your feet if it didn't flex a little when putting your shoes on. It's not FLIMSY either! It's JUST right.
It does the job and it does it COMFORTABLY!
ALSO, with HARD plastic shoehorns, they BREAK if you step on them. If you step on this one, it DOESN'T break. That is also because it is the exactly correct firmness for a shoe horn.