I have used cheap Casio watches for years.  I am very careless and crash around in my workshop, scratching  the crystal and such.  So I need a new watch every year or two.  I also think it is stupid to pay $10 for a new battery when I can get a new watch for $16-17.  But now they have a new display that the visually challenged can see.  They made the basic Casio even better.  And of course, Amazon always has the best price and free shipping.  What's not to like.