Yes it's cardboard but I had a mess on top of my closet! I bought two of these. Now I have more space to add more clutter! But seriously I have a lot of purses. This has varying sizes to accomodate my bags.  Some of my wider ones stick out but its better than having them fall on my head every time I want to change purses. You can double up on the smaller bags. I can see them better now. I have summer bags in one and winter bags in the other.  Glad I bought this.