Like another reviewer, I bought this in beige in a store, but wanted black and it wasn't available anywhere but here.  It's so inexpensive here, I'm glad I looked!  Best bra ever for my not super perky 34D girls.  There's plenty of support so I don't spill out the sides, and the cups are thick enough (esp with the petals!) so that I feel protected from headlights and appropriately covered.  It doesn't dig anywhere, and it gives me a really nicely rounded full bustline.  If they also made this bra with thinner straps or a strapless version, I'd be in heaven! The U shape isn't important to me so much; I'd prefer a little strap versatility, but either way, favorite bra EVER!