This is a reasonable watch for a young child.  This was a 5th birthday present for my son.  I picked this watch because it has an analog face, a good price, an easy to use velcro wrist band, and there were no super heros/animation figures on it.  Since my son seems to have a new "love" every couple of weeks (currently star wars), I wanted a watch that wasn't going to be (wait for it......) "dated" in 2 months!

My son loves the watch.  This has a light up face and is very easy to read the time.  There is a second hand on this.  The band is a little long for my son's wrist (but he is a small kid) but the size of the watch face is perfect for his wrist size.  He can easily put this on himself and it looks pretty good.  Hopefully this will (another one is coming....) stand the "test of time".  So far, it has stood up to at least one week of a very active 5 year old without any problems (and if there are- I will update this review!)