This may fit the kindle touch or the older models of kindle, but it doesn't fit the basic $79 kindle. Because it can't be closed (no zipper or closure mechanism) it will slide out too easily. I have several other Built products, which I like, but this one... not so much.
Also, this was my first kindle, so I wasn't sure exactly how the "feel" would be. Strangely, it's a little too light for me. I much prefer having it within a regular cover/case that mimics the feel of a book while protecting the kindle better. Strangely (or unsurprisingly) Amazon lists only a select few kindle cover cases in the "kindle store", few of which are well reviewed or affordable. I found a great one - called the Black mCover Leather Folio Cover Case - http://www.amazon.com/Black-mCover%C2%AE-Leather-Generation-controller/dp/B0067US1R6
It's far superior to this Built case and other cases I researched - at least for my kindle.