As someone with more than average breasts that have started to sag a little, this is a great product. I initially tried it on at Macy's but did not think the bra was worth spending $35.00 for. I ordered on Amazon and paid around $23.00 with s&h. I have extremely low self esteem because I know what size I have been measured at, but you can't tell that through my clothes. I plan on buying another. Just make sure that you adjust the straps correctly or the cups will be "riding up" on you. My husband definitely enjoys the "lift" that this gives me and I can compete with an older female relative that seems to have everything I don't!