To me the most important feature of a bra is that it be so uncomfortable that my wife wants to take it off as soon as she gets home from work. Unfortunately for me, but fortunate for her, this bra is the most comfortable she has worn. For that reason, she bought two more. Amazon's price varies, but when we bought these, they were less than Kohl's with a 30%-off coupon. And they look good under her clothes, too.