If you notice that they no longer say NAVY SEALS that is for a good reason
They were getting a bad reputation as mabey the NAVY SEALS are not so demanding
and these Watches were approved by or endorsed by them.
Af far as rugged the new ones are BETTER the 3000 series have some improvments
to work on what do you expect from a plastic Watch.
I wonder how much the goverment paid for them ?