No, it's not likely as durable as the $200+ models but it's keeping time just fine so far, it's nice and heavy (for a cheepie) and it's quite smart looking! I like the clear cover as it will save some wear on the hinges. If it doesn't last long, I'm not out a bunch and I can replace it. It saves my husband from using "The Good Watch" when he's out working.

Update: the review was written at Christmas and now it's March 20th and it's dead. New batteries don't even help and it hasn't even been out of the house yet. The insert from the manufacturing company has a nice guarantee standing behind it but the website no longer exists. Still, I'm not out much and my toddler get's a new toy so it still has some usefulness.