I already have a flat butt and these shorts somehow make me look even flatter!  It's just the worst thing I've ever seen.  I ordered a size 30 like I do with designer jeans.  I wanted a loose fitting short (like the photos depict).  However these fit like MOM PANTS!  If it sounds to you like these would be minimizing for those who are blessed, don't bother because there is no room back there in these.  From the front they look loose on me in a good way but once again, the side looks completely flat and the back view looks sad and frumpy.  Maybe if I went up another size and went for the super baggy look........whatever, I'm sending them back.

Update 1/14:  This is my second pair of Lucky Brand denim.  My first pair are also a size 30 and fit me just fine.  Other denim I own in a size 30:  Rock & Republic, True Religion, Hudson, Juicy Couture, 7 for all Mankind, Rich & Skinny, Free People, Sanctuary....every once in a while I get a bad fit in any brand just like anybody else.
If you look at the SIZE CHART AT THE LUCKY BRAND WEBSITE, it only refers to waist measurements and it states a SIZE 30 IS FOR A  30" WAIST. This is how designer denim sizing works.  Would be nice if they were to have included the hip measurements.  I just don't use Amazon's generic size chart, considering Amazon is not the manufacturer.  *Edited 1/31