I bought one in every color they make, and I keep coming back to check for new ones (woohoo, sapphire blue!!).  This is the first bra I've ever purchased that fit me exactly as it should: the straps don't fall down, it covers what it should, the size is what it says (not some arbitrary measurement like you find sometimes), it's soft and comfortable, and it keeps my assets perky.  The price is comparable to what I found in a few different department stores.  Honest to Cthulhu, I have yet to find a better bra that wasn't custom-made for me.