The Invicta Men's 0937 Anatomic Subaqua Noma III is a BIG watch, and the seafoam green and black color scheme certainly stands out. It is almost too big for my proportions and has to be tightly fastened otherwise it slips around my wrist. You can tell that it is made to go over a wet suit, but once correctly clasped it's quite secure. I wouldn't quite call it too gaudy, but it isn't what I would call a dress watch either. Unless you are wearing very casual attire or are clad in beach clothes, it might look a bit out of place. This is a dive watch though, and is suppose to look rugged and masculine. If you like the color and don't mind a bit of bulk, it certainly is very striking. Turning the diver's bezel elicits chunky clicks, yet it moves fluidly. The satisfying heft and solid components speak of quality and durability, and the watch band is flexible yet thick and strong. I'm no diver so I doubt I'll be taking this watch down to its rated 200 meters, though I feel confident it would hold up under the pressure. Be sure the protective clasp over the crown is securely affixed when in the water though, or your warranty is voided.

I was a bit disappointed that a watch in this price range didn't have better set-up instructions. With no previous dive-watch experience, it was more by trial and error that I figured out that the buttons needed to be loosened by turning their bevels counter-clockwise before they could be pressed. The main crown dial needs to be loosened in a similar manner, though I could find no mention of this in the literature. After I figured this out though, it was fairly easy to set the time and play around with the chronometer. For some reason I cannot get the second hand to zero out to the 60 point, even after repeated attempts to follow the reset instructions. It returns to 2 seconds before 60 (the way it looks in the product photos in fact). Perhaps a call to their customer service is in order. Setting the date was easy though, as was using the stopwatch function. The luminous hands and time markers are easy to read in the dark and glow for a decent amount of time.

Despite the few disappointments, I really like this watch. The triple chronograph beneath the main face is reminiscent of Breitling and other high end watch brands, though the overlapping circles and clear face give it a unique flair. I find the sea dragon logo of the Subaqua line pretty cool as well. This isn't a watch for everyone and the bright color scheme further limits its appeal and outfit color coordination. But if you are a beefy guy who doesn't mind letting his watch make a bold statement, then the Subaqua 0937 Noma III might be for you. It comes lavishly packaged in a large Invicta yellow box with cloth accents, so it would also make a very handsome gift.

~ Kort

EDIT: The online manual from the Invicta website DOES mention the screw down crown feature. I don't think it was mentioned in my printed manual however.

EDIT 2: I did finally find mention of the screw down crown feature in the manual. I'm not sure how I missed it the first time around. It isn't overly obvious though.

EDIT 3: (05/17/2012) A crack has appeared on the face of the watch. It started small but is growing larger, though there is no indication that the glass has weakened otherwise. I will hold off on dropping a star from my review because I may have caused the crack through hitting it against some surface, but I would expect better from a watch of this caliber. No other watch I've owned has had this problem.

EDIT 4: (08/03/2012) I finally shipped the watch back to Invicta for repair, incurring $28 in shipping and handling. When inquiring about the status of the repair, I was told I needed to contact the billing department about possible further charges. When I called, I was told that I'd need to pay an additional $66+ for the crystal because they don't cover them under warranty. What? This crack appeared well within the 1 year warranty time frame and was not caused by myself. It is an internal crack--indicative of a defective crystal face. I'm writing back to Invicta to see if they will waive the $66, and will report back as to whether they worked with me or not.

EDIT 5: (08/07/2012) I received a call back from Invicta today and they agreed that it is a defect in the watch and not damage cause by the user, so they are going to waive the cost of the crystal and make the repair. I'll update this review once again once the watch has been returned.

EDIT 6: (08/16/2012) After no updates from Invicta, I wrote customer service again and inquired after the status of the watch repair. I was given a date of November 9th for when I might expect the watch to be returned after it visits an overseas repair center. So I will be without the watch for about 3 months for what should be a fairly simple repair. At this point, I'm not overly impressed with Invicta's customer service. So still 4 stars for the watch itself and I feel I'm generous giving their customer service 2 stars. Averaging it to 3.

EDIT 7: (09/22/2012) I received the watch back with crystal repaired, earlier than the estimated November 9th date. It looks as good as new.

EDIT 8: (11/29/2012) Sad to say I have some more bad news. About 2 weeks ago my watch band broke. Yes, the heavy duty rubber snapped where it connects to the watch. Both sides. At this point I am quite frustrated with this timepiece. I like it enough to look into getting a metal band that will stand the test of time, but I don't yet know if Invicta sells one. We'll see. But this is an other unnecessary expense from a watch that should be made to take a little rough handling and not have this many issues within 2 years.

EDIT 9: (12/12/12) Invicta wanted about $65 to send me a replacement watch band. I was able to find 2 quality Armitron watches for less than that, so got those instead. As much as I like this watch, I just don't personally feel it is worth the upkeep.