My daughter loves this watch primarily for the color pink and butterflies on the dial.
She is able to read the hour, but still learning how to lookup the minutes, that is definitely a good start.

What is good about the watch:
  - Stainless steel (sturdy and durable):  most of other kids watches are plastic
  - Pink color - a big thing for most girls !
  - Velcro fastener - easy to remove for a kid

What is not good:
  - 33 feet water resistant - which is not great, it means it cannot sustain heavy water usage for a kid
  - Expensive
  - Small print on its dial
  - The fastener/watch band is not very comfortable