I'm one of those people who frequently misplace my watches so I wanted a cheap, sturdy little watch that I could buy several of to have on hand. I initially bought 2 of these and then came back for more a year later just to have back-ups. In addition to all the other great reviews I'd like to add that I recently went to the caribbean and went snorkeling &  for a few hours every day with this watch on, and it's still ticking away without a missed beat.  So it's really more than just "water resistant."