This is a sleek, neutral watch that goes with everything.  Like most people I kept relying on my cell phone for the time but I don't always have pockets and it's not really practical to be carrying it around every minute of the day.  I had other watches but felt like I was always having to run to a jeweler to get a new battery.  The heck with that!  Now I have a great looking watch in which I will NEVER EVER have to change the battery.  And despite being clunked in to all kinds of things, it doesn't have a mark on it yet.  Another A+ for me.