seriously. the watchface including the rim measures about 2 inches. we couldn't help but laugh at the enormity of this timepiece - every time we see it, my husband shouts, "flavor flav!!!" if you thought this was a typical diving watch, you'd be wrong due to its size, which is tough to judge on-screen. i understand that there's a market for this watch, but it's probably not a big market - bigger is not necessarily better in this case. i thought maybe this watch would be good for people participating in sports, but its weight may throw off your equilibrium, i.e. while golfing. on the other hand, if you prefer your watch to have a face almost the size of your wrist, this watch would be perfect. also, if you're an avid diver and intend on using this while diving, you couldn't miss reading the time.