This watch is for the ladies no doubt. Small faced and cute for small hands. This watch would also be great for kids. The indiglo works great at night. I also liked that I got the watch with a small piece of plastic stuck in between the crown and case of the watch so that the battery doesn't keep running before you get the watch. The one draw back I have is the watch ticks very loud. This does not concern me cause I don't sleep with the watch. But if you are a person who does sleep with your watch this might be a problem unless you are a very heavy sleeper.