Because I have twin granddaughters I got the Timex Kids' T89022 Time Teacher Flowers Stretch Band Watch to go with this one.  My review is based on a comparison of the two.

The girls preferred the color and butterflies on this watch to the Flowers Stretch Band watch.

The stretch band watch, however was far easier to get on and off.  The velcro backing on the Red Balloon watch made sizing difficult for small wrists.

The girls also really liked the night light built into the stretch band watch.

If they redesigned this watch with a stretch band and a night light, they'd have a winner.