My daughter is in PreK at a private Catholic school. I really hate those tacky backpacks - you know the ones that say DIVA or PRINCESS or are emblazoned with ICarly or some other character. I think they're not only tacky buy ugly. This, however, rise above other backpacks. The size is great. The decoration is precious. Subtle but girly and so sweet. I am so thrilled with it. And it's not HUGE! It's the perfect size for a folder and has a cool front pocket to keep things, well, cool. My daughter also loves this backpack, which is a bonus.. :)