One of the reviews on this product said that it came a little large, so I got a 30 (I have a 30 inch waist) thinking that 30 inches would be around the middle of the holes on the belt. This wasn't the case at all. In fact the 30 inch hole was at the very end, so I have to wear it there. This was my mistake though, not the companies and all in all the belt is very well made and doesn't have that 'seat belt' look that I was trying to avoid.