Purchased this for a shower gift for an expecting mom.  It is perfect to use for an infant to take along toys and a change of clothes, etc.  Later it will be cherished by a toddler as their "first" backpack.  Colorful, very high quality.  Perfect gift when paired with the matching insulated lunch bag which can be used now for carrying formula and for toddler for "first" picnics or trips to the beach.  Then great for school lunches, etc.  From the quality, it will stand up for years of use.

Also, to complete a gift theme, look for the Penguin pacifier holder.&nbsp;<a data-hook="product-link-linked" class="a-link-normal" href="/Skip-Hop-Zoo-Lunchie-Insulated-Lunch-Bag-Owl-ASIN-B00130G2ZS-WubbaNub-Infant-Pacifier-Penguin-Limited-Edition/dp/B003HS5JLW/ref=cm_cr_arp_d_rvw_txt?ie=UTF8">Skip Hop Zoo Lunchie Insulated Lunch Bag, Owl][[ASIN:B00130G2ZS WubbaNub Infant Pacifier Penguin - Limited Edition</a>