I absolutely love EMU boots!!  I purchased a pair of Ugg boots, just to compare.  I see no difference...except the EMU's seem to be slightly wider in the foot.  And the Uggs are WAY overpriced.  I purchased 4 pairs of these on Amazon's sale for the price of one pair of UGGS! (I paid only $53.70 for these and $29.69 for the hip-button boots!!!)  I always order down a size because they are big for their size.  I wear 8.5 to 9, but order size 8 and they fit perfectly. They are VERY comfortable.  I wore these 2 weeks after having foot surgery when I couldn't wear anything else.  I wore them all winter and wasn't afraid to wear them like I was the UGGS since I didn't pay and arm and a leg for them!