You have to love a marketing campaign that has everyone "loving" boobs - and wearing bracelets to announce it!  GREAT that the proceeds support breast cancer.

My 13-year-old son wanted this bracelet because he saw some friends at school with them.  Unfortunately, the bracelet is so popular at his school, that the bracelet was stolen from his locker (he is not allowed to wear it during gym).  Oh well, at least the money went to a good cause!

The bracelet is much wider than the normal gummy bracelets, and I love the black and white version.  It was very sturdy and well-made - much less expensive here than in the stores!!  A great deal!!