This color was absolutely radiant. The feel of the shawl is so nice and honestly does not feel so overwhelmingly hot in fact it is very cool to the touch....but the color. I immediately was drawn to it. I was scared that it might be too bright but it is the picture here and the lighting. It is a radiant red. Almost reminds me of the nice elegant red used in many of the clothing from India like in saree's and stuff. Love this pashmina.