I've owned many a watch, including some of the more expensive brands.  Some of them really shouldn't be used on a frequent/daily basis simply because of their price and opportunities for abuse.  This watch is really great looking, has a beautiful and innovate design, and can stand up to the daily grind.  While it's unique clasp threw me off at first (you'll have to learn how to use it or it could fall off is not properly bound), once you understand this idiosyncracy, you will simply forget you're wearing this ultralight device until you need to know the time.  I've bought one, and will likely get another.  I can't really speak to durability over the longterm, but people who recommended this watch to me state that they've owned theirs for many years, something which cannot often be said about a watch selling for under $100.