The isABelt has the potential to be an awesome product - unfortunately it doesn't stay in place. The belt itself is okay - basic black, not too hard to adjust. The material is a shiny plastic though, and regardless of whether it is notched under the button, as per the directions, it moves up in the back almost immediately. It needs something to hold it in place. The whole time I wore it it slid up to the top of my beltloops and up my back and barely held up my pants, and though I've only used it 5 or 6 times, it seems like it would stretch out over time.

Basically, it works better than say, nothing at all, but it definitely doesn't take the place of a belt. I still spend all day pulling my pants up. The only thing I do like about it is the low profile - when worn, its not noticeable at all. Overall, great idea horrible execution.