I read Amazon consumer reviews before purchasing this watch as a Christmas gift for my husband. I knew there were things he didn't like much about his previous watch, like it had indents where the control buttons for working alarm, stop watch, changing time, etc. were located, making them a pain to depress. Also, it only lasted 2 years. He also enjoys having a nice looking watch, as he wears it to work as well as to the gym. He's been using this new watch since  he received it and has commented more than once that he likes it very much - both how it works and how it looks. I am pleased with it so far.

UPDATE (5/26/13) My husband still likes this watch, however, the band is failing. A couple months ago he had to superglue the band in order to keep using the watch, and today another piece broke off the band. He improvised a fix, but clearly it's just a matter of time before the watch won't be usable. Just so wish one could replace the band!