My fianc has been looking for a decent watch to wear to work that will tell him the date, day and time quickly.  He wanted a digital watch so that it was that much quicker to tell the time.  I saw this watch on Amazon first and decided to look it up on the Kenneth Cole website as well.  Although this watch has so much to offer in terms of it's technology (touch screen buttons), I was extremely disappointed to find out that the display is MUCH darker than is shown in the photo.  This watch would get my 5th star if it were truly a white lettering on black background display.  Instead, it's a dark grey lettering on a black background and pretty much requires the wearer the push the light button each time he wants to see the time/date.

My fianc has come home many times from work and told me that he is constantly receiving compliments on the watch, so I know he's happy.  I don't even think he minds the display as much as I do, and he's the one wearing it. =P