At 5'10" it's difficult to find 'sports bras' that are tall enough.  Because the Fiona has adjustable straps, it fits AND it's comfortable.  No chafing or sore spots even after running for miles, and no sore breasts the next day from  the 'bouncing'. I also like that it's NOT cross your back.  I have broad shoulders, so the cross your back style (which is super common w/sports bras) is uncomfortable and doesn't look good on me.  These are pretty enough I'd wear them without a shirt cover.  Love that it comes in my unusual cup size - 40C.  When I run, everything stays put.  I was worried the velcro would slip like an older version I have of this bra, but it has been going strong after about 20+ washes.  I've owned two of these for about a year, and I'm going to buy 4 more, just in case they change the styling/fit. :)