Advertised for "plunging necklines, the ultimate in shaping and lift, feminine and sexy, luxurious and soft to the touch, and seamless appearance under clothes." I give this bra an "A" for living up to its advertising. It is all those and a little more. I am a 38C and that is the size I bought (in black). The underwire and light padding give you a natural-looking uplift and roundness that is sexy without looking fake or trampy. Extremely comfortable, straps and clasps don't dig in to the skin. Liked it enough (and the price) I am sure I will purchase one or two more in different colors. Would definitely recommend. (And for smaller-busted women, I would say the bra would give you a half-cup to full cup increase that is natural looking, not clownish.)