I was looking for a 'beach bag' big enough to carry all the sand toys, towels and everthing else we need to the beach (or pool) and this is awesome! It's so light and folds into small square. It's durable enough to withstand almost anything. I ordered multiple ones to share (my parents carry their Watercolor painting supplies to class in this) and for groceries. Just for a photo, to show how big it was, I put my 6 year old and 3 year old daughters inside it together. They fit perfectly! LOL