Not to knock Fruit of the Loom, but the last time I bought a batch of plain white t shirts I went with them.  They shrunk an awful lot and I ended up with barely more than belly shirts.  These shirts are thicker and longer, which I just love.  The length was important to me (so thanks to those who mentioned it in prior reviews), and not to say they are extremely long, but long enough to tuck in should you so desire without coming out if you bend over 10 degrees.  Very comfortable as well, I love these shirts.