Wasn't sure what this insulated grocery bag would be like, but took a chance.  Had purchased a similar bag while in Ft. Lauderdale from the whole Foods Store, but I'm tired of advertising for different companies.  Really like the looks and feel of this bag.  I've used them several times already and they are the perfect size and shape.  Not sure of the insulation quality as we are in cool weather at present, but it seems substantial and well made.