I purchased this watch in February of 2012, it is now October of 2012.
You couldn't tell that by looking at the band though, it looks like I bought the watch in 1992.
I don't wear this watch all the time, when I am not wearing it, it is in the box it came in, on the cushion it was on when I first got it.
This is unacceptable.
The watch keeps good time, but I bought it to replace my last Seiko, which still keeps good time also, but after 12 years was starting to show its age, the gold color was wearing off.
It's not as worn looking as my new watch.
I called about the Amazon warranty, the lady was very nice, it only covers the internal mechanism.
I buy a lot of merchandise from Amazon and at this point I am very unhappy with Amazon!
Update: January 2013 Seiko replaced the band in question, at this point the band still looks great, I have no way of knowing how long that will continue. Seiko did make the watchband right.
This is a great watch, as long as the band does not fade.