I had convinced myself that, once I started carrying a cell phone around all the time, I would no longer need a watch. But cell phones tend to live in one's pocket, and there were times when I found myself curious about the time, but thought it might appear rude to reach into my pocket to check the clock on the phone. Instead of that gesture being interpreted as "Oh...he's checking the time", it might be misinterpreted as "Guess he's bored with my company and checking to see if someone more interesting is texting him". So...I thought it might be nice to own a watch. Being that I am not exactly in the Mitt Romney income bracket, however, I wanted an inexpensive one. This fits the bill. It is easy to read without being huge (so many cheaper watches are HUGE; I'm not sure if that's a macho thing or if they are made to be read from a block away, but they look ridiculous on the wrist. So if you want a nice, inexpensive watch that won't look like you attempted to strap the clock from your office wall onto your wrist, this one is a good pick.