As others have pointed out, you get two pairs for $10.  I think that's fair, especially since mine are wearing very well.  The bottoms are reinforced both at the heel and the toe AND the strengthened toe area extends down to the beginning of the foot's arch.  That means if you are a jogger or gymnast or dancer or anybody with callouses on the balls of your feet that could wear a hole in socks made of kryptonite, these will hold up for a good while.  I just ordered two more pairs.  BTW, I'm a guy and I throw all my whites in hot water.  The socks are coming out just fine.