I love these boots!  I have very high arches and problems with Plantar Faciatis, so as a result I have to be very careful about what shoes I choose to wear.  These boots have excellent arch support so I am able to wear them all the time - even on longer walks.  I also prefer how they fit and look - because the footbed is not lined with shearling they don't get as slouchy and sloppy-looking as the traditional "Uugs" style boots.  They may not tone your muscles like the ads for Fitflops claim (if they were true, I'd have the tonest butt in the world by now and that ain't the case), but they are supportive, cute and comfortable which is all I'm looking for in a pair of shoes.