I just purchased 3 of this style at the mall today after trying on 20+ bras after a professional fitting.  My choice was between this and the Spanx Bra-le-lujah.  I decided on this one because the Spanx was not adjustable at all, as comfortable as it was, once the elastic started to age, there would be no cinching possible...

The straps are so comfy, not scratchy at all.  I had been sized as a 34C at VS, and even though I though I could use a wider cup, bought what they gave me and called it a day because I truly hate bra shopping.  This is so different!!!  5'8", 140lbs and the 32D is so comfortable that I can't even feel it just sitting at my desk.  (I only include that because I find body types helpful when comparing things with such fidgety fit...).

The cups are lined and molded, but not uber-padded and fake feeling.  just enough for modesty.  The straps are set in at the armpits just the right amount, some styles are too close to my arm and pinch when I reach forward, this is the perfect spot.

Where the top of the cup meets the strap is higher than I am used to, so some of my lower camisoles won't cover it, but that is fine.  Average tank tops easily cover every part of this bra.
I'm already considering buying other styles in this brand.

Highly recommend!
I've also put off the pro fitting for YEARS, and I wish I hadn't.  I went to a major dept. store, NOT V.S! and was fitted with 20+ bras to try within 10 minutes.  It's worth the $$ for this amount of comfort.  Will update after wearing and washing many times...

**UPDATE**
November 30th: had these 4+ months now.  Still loving them.  Elastic is holding up well, I'm only now about to move in a stop on the back hooks.  I hand wash and line-dry upside down, clipping along the band, and they keep their shape perfectly.