I love these "bling' beads that shine and make a bracelet or necklace fun to wear because they glitter and sparkle in the light. I wanted something darker than the usual bright red and saw this and tried it. It shines just fine and looks nice with other beads and charms. I also imagine that it will not darken with age like the bright reds as it is already a dark ruby shiney color. If you are of a mind, give it a whirl.