...it screams "I'm here on time!"  Because it's Swiss made. It's my first Tissot. I was eyeballing a few other brands, but this was a good price, and I trust buying directly from Amazon. It comes in a fancy box, so if you are giving this as a gift, the box makes it look more expensive than it is. Overall, I like the watch. It has a classic look that wears well in a professional setting. For watches in this price range I would definitely recommend buying this watch.

3/22/12 Update- Watch still works fine. Looks nice. But I've dropped 2 stars. I always heard that the Swiss were very protective of their name and quality. "Swiss Made"? Yes. The face is Swiss made. The movement on the other hand? Not so sure. It has such a loud ticking sound. Really loud. Louder than an old pocket watch. I won't buy the higher end Tissot watches now sight unseen like I did this one. I just trusted the name because a friend recommended Tissot as a quality brand. I won't trust a name anymore.