I really like this watch.  I have a really tiny wrist and it looks chunky but not enormous.  The diamonds are just enough to sparkle a bit without being gaudy.  It's pretty heavy and sold-looking.  Hopefully the sapphire-coated crystal doesn't scratch -  I usually get sapphire crystals since I am rough on my watches, so I'm not exactly sure what the difference will be with this.  The tag really did say $695 - not sure who would pay that for this watch, but for the money I paid on Amazon, this was a good deal.