I tried to think of a descriptive word for this watch: edgy? trendy? unique? the only word that came to mind was "but-tugly". It appears to be made from wet-suit material or an old inner-tube. Since it is a bangle bracelet design (no adjustment) naturally gravity drags the face side around to the back side of your arm. It takes two hands to check the time so if you're driving, biking, holding a kids hand, carrying a package etc forget it. I can't imagine anyone I know, male or female, wearing this watch. You might be able to foist one of the more colorful ones off on a preteen. The watch is supposed to be water resistant to 99 feet (you can check the time while you're drowning if you have two free hands) and maybe it keeps great time but I'm sorry I just couldn't get past the inconvenient, atrocious design.