I bought this item because I have a postpartum big belly (I was 8 in pants and because of my belly I'm 10 right now). I've used a lot of shapewear and this is the my second favorite (my first one is Fajate, it squeezes all the fat in). This is one of my favorites because it really shapes your body, you feel in control of your tummy (even though it doesn't flatten as desired, maybe because of the flexible rubber). I feel this waist cincher is perfect (it really slims your waist!) because I feel this is slimming my figure in a great way! My tummy is so much better! I wear it everyday to work and when I take it off I feel a huge difference! What I don't like is that I bought a medium size and I wish I'd buy it small, since I'm using it at the tightest... But in a few weeks I'll buy the small, because I just love it! Another thing is that while you're wearing it you remember that you have a waist cincher because of the latex and that makes you put your belly in, amazing exercise to enhance your figure!