The Invicta name was purchased from the original Swiss manufacturer and is used by a company with headquarters in Hollywood, Florida. Most sales are of low-end models with inexpensive quartz movements put together in Hong Kong or some with mechanical automatic movements use Japanese Seiko manufactured movements. Some models have Swiss movements and will say so on the back. This model has "Swiss Parts Movement" etched on its back. It does not say "Swiss Made". It is likely made in Hong Kong. It is a "value" watch and not to be compared with Swiss Made watches that sell for much more...but is fine for what it is. The retails on Invictas are generally hyper-inflated, so don't believe you're receiving an 80 or 90 percent discount.

The watch is huge! It is in the style of a scuba watch with rubber strap and very large high contrast numerals. It is water resistant to 100 meters. It has a heavy duty steel case and back. The numerals are not very bright in darkness after charging them with a flashlight and do not stay charged for long...so that is a problem for those wanting this watch for use in totally dark environments. On the other hand, the large numerals and white on black contrast does make the watch easy to read in normal lighting and so this may be useful to those who need this accommodation for poorer vision. The rubber strap is adjustable to fit a very large wrist. For those who want a competent, inexpensive, and very large watch... this will do nicely!

The watch comes in a "rubberized" lemon yellow hinged box and smelled of citrus cologne. Ready to go, just set the watch and buckle the strap.

Here is a link to an interview with the head of Invicta:

[...]

Happy holidays!