I bought this because I needed a replacement watch after not wearing one for several years.  This is immediately comfortable, both because the strap is soft and because it's lightweight.  It looks nice enough to wear to work.  I like it and am glad I bought it.

Highlights:
The wrist band, while plastic, doesn't look cheap/tacky and feels nice.  Because it's soft, it doesn't need any "breaking in"
The watch has some heft to it - plastic or not, it isn't flimsy.
From a distance, it looks like a linked band, unless you actually look at it closely.
The holes in the wrist strap are nicely placed - I chronically have a problem where it's too loose or too tight.  This seems a nice medium.
The light gray color will look nice with just about anything in my non-formal wardrobe.
My 8-yr old son wants one for his birthday - he thinks it looks 'cool'.
The illumination on the hands is faint, so it's principally useful in true darkness, not dim lighting.
I'm not sure what the long-term life expectancy of the wrist strap is, i.e. how easily it will scratch/cut/scuff.  I've only had it for 2 weeks. [ed.: about 3 years]
The face/strap are a bit larger than my favorite watch I wore for years, which is the only factor of getting used to.
It came in a *very*nice white, wood gift box.

My only note not mentioned by other reviewers:  strap thickness
The wrist strap is thicker than my other leather one.  The buckle and loops sit right under my wrist, with the double strap at the buckle.  It's *not* uncomfortable wearing.  The problem is occupational.  I spend a lot of time on my laptop computer, where my wrists rest on the space between the keyboard and the edge of the laptop.  My wrist is then resting on the buckle/strap layers, and buckle-loops, which becomes annoying if I spend more than an hour or so doing it. -- This certainly would not keep me from recommending it - but if you do have your wrists resting on something for long periods of time (including those annoying "ergonomic" wrist supports for normal computer keyboards), you might compare what you wear now.

In conclusion - I would *never, never, ever* buy a wrist watch for what Amazon lists as the manufacturer's recommended price.  The $43 (81% off) was just fine by me.  I would recommend it to anyone who wants a nice-looking casual every-day watch.