This is a super cute watch in a really pretty shade of pink.  However, the ticking sound is loud and annoying which makes it unbearable to wear.  I wore swatches as a kid, but I never remembered them to have such a loud ticking sound. This one sounds unusually loud. The watch also had a strange odor.  Was Amazon storing it in a basket of onions? Weird. Anyway, this watch is going back.