I work outside quite a bit and take care of lots of dogs, so I thought, at this price, why not try this kid's watch... and guess what: it's great. It doesn't have cartoon characters and doesn't scream that it's intended for children, and the band is infinitely adjustable, which is great for me because my wrists are pretty tiny. It definitely looks rugged, and I wouldn't wear it for a dressy occasion, but it's just right for everyday and especially for working. I've had Indiglo Timex's before and loved that feature, and I miss it on my "better" watches, so I'm delighted with that addition too. (I don't know why they don't mention it in the description.) I wore an Indiglo in classes and lectures for years, and it was so handy to see what time it was in the dark. Now I guess people use their phones, but phones light up really brightly and everyone around you notices. Indiglo is subtle, so no one knows you're wishing the lecturer would shut up!  :-)  I also like the fact that the case is stainless steel instead of plastic, and it's definitely more durable. The band I expect to fray because I've seen other people's bands like this begin to fray and mat after years, but that's a good ways down the road anyway. So, for an adult or a kid, I think this is a great watch for everyday. And you can't beat the price. Plus, Amazon Prime is so fast on delivery that it arrives in a flash.