My wife bought one of these and it is her daily wear non-dress watch. She liked it so much that we bought this one for her sister as a gift! Great style, the white really stands out and will get noticed but not in an overly cheesy way. Very readable face, and the normal excellent gshock backlight for low light reading. It has multiple alarms, a countdown timer (great for workouts!) and can be set to 12 or 24 hour time.

Don't be put off by size measurements on the internet and comparing them to dress watch sizes. This is very feminine in proportions, my wife has small wrists and it looks great.

No real cons to speak of, this is an awesome watch!