This is a really fabulous find-#1 because it is durable, will not discolor, fall off, or just generally be a pain like the metal bracelets! It does look like a watch band, but all your "info" and that means all your "meds"/conditions or what have you can be typed/listed and inserted in the band-a great idea. Also it is "size adjustable" another plus. The person in my home wearing this bracelet is big and has several life threatening conditions plus the huge list of meds taken so this works for us. Also it gets very hot where i live and this will be comfortable in the summer. Overall if a person has an active lifestyle this is perfect. And i think too, this would be great for kids because it looks "cool" and all their info could be inserted inside-could be used just for identification. A super idea that works! My only complaint was it took alot of "studying" to figure out where the "info" was inserted! But yes, if you need an id bracelet this is EXCELLENT!