Some key things to note about this watch:

It has Invicta written all over it. Specifically, on side of the case in big letters, on the clasp, on the back of every link and the back of the case.

The black ring on the outside of the case is just painted on and seems a little cheap to me. I was hoping it would have been carved into the metal, with black paint put in the resulting indentation.

All of the hour circles and hands glow in the dark which I do not like.

For under $50, I think it is priced pretty good and close enough to buying a watch at a macy's or kohls yet still getting one that appears to be worth more.