I've always been loyal to Olay, but telling I can lose 10 yrs was too much to pass up.  It's a good product but if you want amazing results you need to use the Night treatment.  I have no permanent wrinkles now.  I get the crinkled when I smile (because I'm not botoxed or lifted) but other than that I have better skin at 60 than I did at 50.  What makes it remarkable is I've only been using it two months.  My BFF thought I got Botox, that's an amazing product.