I purchased this band early on in my pregnancy.  It's added layer underneath my clothing offered a sense of comfort for me while my body was in that awkward "in between" phase.  You know, when you're gaining weight rather rapidly in seemingly all the WRONG places.  As my belly grew, I did find that I was personally drawn to a high waisted panty over this band, mainly due to to the fact that it seemed a bit awkward at the top.  It would sort of "ruffle" (not exactly the right word) and stick out of my shirt just below my bra band.  I would tuck it into my bra, but that wouldn't last long, and felt a bit strange.  I realize in the picture she is wearing it rather low and folded over, but for me, I felt much more supported/comforted having most of my belly covered/supported throughout my pregnancy.  Overall, the comfort this provided me in those earlier months made it more than worth the purchase.  I will definitely keep this for baby number two.