Received this product today.  It is made in China, but oddly the metal tin the watch is packaged in is stamped:

Watch, Wrist
MIL-W-0836F-TYPE3
NSN 0423-00-120-1128
Mechanical Movement
General Purpose
Type, Vietnam

The MILSPEC and NSN nomenclatures intrigued me, so I called Rothco (the importer).  They told me the MILSPEC, NSN, and other information printed on the package is for marketing purposes only and does not indicate the watch is manufactured to these standards.

I've not seen this marketing approach anywhere else (where fake US government markings are used to identify a product).