I wanted several features in a watch:
->Countdown timer
->stopwatch
->easy to read numbers w/o my readers
->water proof/resistant for swimming
-> under $50

This watch met all of my requirements and then some. I uses the countdown timer to make sure that I don't sit at my desk too long. I like that it is very easy and intuitive to set and has the automatic repeat option so I don't wait to start it again - much better for my productivity. The stopwatch is good, but I agree with the other review saying it would be nice to have the buttons on the side. I keep inadvertently hitting the lap button.

I've only had to go back to the instructions 2x. for a sports watch, of which I have had many, this is very intuitive.