Eagle Creek (EC) gear/cubes are AWESOME.  I use this particular one (the 1/4 cube) for my phone, camera, iPad power cords.  I also got more of these for my niece & nephews--along w/the 1/2 cube and full cubes--to (1) make them into little EC users like me, (2) make packing fun while staying organised, and (3) pack their socks.  They love it, they love me and I love EC!