When I opened the package, these looked like your basic onesies, but after taking them out, here's what I found sets them apart:

-The fabric is thick and soft ("Cuddly" is actually a good name for these).
-The cut, shape, and fabric all contributed to make it seem high-quality.  (That's what I would expect from the Disney name).
-They have an extra row of snaps, allowing the bodysuit to fit a growing baby just a little bit longer.
-The description says it shouldn't shrink much after repeat washings.  I'm not to that point yet, but I'll wait and see.

I was actually a little surprised that Disney would make a plain white onesie without a character on it, but they're perfect for my baby!