I have always thought generic white socks from target were soft and comfortable. Was I ever wrong. I bought these as a joke for a wedding and after wearing them I have bought a few more pars and a bunch of the white ones. It seams strange to write about socks, and only time will tell on the long term durability but the stitching seams superb and there are no parts that rub funny on the inside. So ultimately these socks are the best socks I have ever tried.

Update: Best socks ever.  Colors don't bleed when you accidentally wash the Rasta Socks with white bed sheets.  Even after numerous washing these socks are still soft and comfortable like none I have ever had.  I'm currently working on phasing out all of my old socks and replacing them with these.