I was really excited for this watch, but I was expecting something much nicer, similar to the Philippe Starck watches these are obviously modeled after. The build is actually very nice and the materials are great but the screen is just dismal. Reminds me of a solar calculator. The black is simply not black. The grey is just that and the contrast of the numbers is just not acceptable for this type of watch. Having seen the Kindle's eink display, this watch is just disappointing.