Pleasantly surprised at the quality of the beanie, so much that I bought a total of 3 in different designs.  If you compare this to other more expensive beanies, the Carhartt is longer than the standard 9" beanie.  It is not a long beanie because the brim cannot be flipped down unless you cut the threading holding it place.  For those complaining that their beanies do not cover their ears completely, this one does.  Great job Carhartt!!  Now, lower the prices of your jackets for those that like the look and quality.

updated on 07 DEC 11:  Amazon raised the prices of these beanies to $11.00 after I purchased 3 (three) for $12.00.  Place this item on your wish list and buy as many as you can when the price drops again.