I needed to replace a Vera Bradley wallet that had been stolen. I settled on the Bella Taylor because of the price. I had never heard of the brand before, but now am a fan. This wallet is perfect. It's firm. The wrist strap is retractable so it's available only when you need it. I have several cards in it, money, change in the outside pocket, and my iphone in cover still fits inside it! I think I need more in other colors!