I like this bra. I am a woman, with larger breast, who needed more bounce control for running. This bra straps you down, but can become a little uncomfortable under the armpits. It is a little more pricey, in my opinion, for the following: I don't mind paying more for bras that minimize and/or shape the breast, but this bra just flattens your breast out, making them look like one big blob of mass....and that, along with the discomfort in the armpits would be my reasons for thinking that the asking price is a bit much. But hey, it holds the breast down!