I ordered this watch for my 13-year old daughter just before Christmas and it arrived shortly after Christmas.  I let her pick out the color because this Swatch comes in many colors. I wanted to get her this analog watch because she was having trouble telling time in the digital age.  We ask her to tell us the time and I see her making the effort to correctly read the time.  She loves it and wears it every day! One thing about the watch is it has a loud tick. Even though its a men's watch it fits her great and she has slim wrists.