Got this for the husband after I tired of seeing boring white briefs. It looks great! The waist band is a little loud, but then so are the CKs and jockeys. He wears a size 32 jeans, and medium fit him comfortably. The cotton is thick and fits well. Even after a long day at office and cycling/gymming, he says he feels comfortable. Doesn't ride up. Hasn't shrunk so far in three washes. Great buy.