I surprised my 7-year old with this adorable light up backpack for back to school. She loves her new backpack! This backpack is perfect for elementary school girls since they don't bring home thick books. The heart lights up as she walks. The sneaker keychain when pressed has a light and the heart keychain can be personalized with name. This backpack is a bit pricey compared to regular backpacks but it is well constructed and looks adorable. My daughter's friends and classmates love her backpack. Happy daughter = Happy mom