Carhartt so its well made. I bought it as a alternative to a baseball hat. The brim tag is embroidered thru the head band so you can't remove it. The tag has a frayed edge which is a bit gimmicky. I have a large head and this hat fits it perfectly. The brim is shorter than a baseball hat and the hat flatters a fuller face.

Note. Compared to the other Series 1889 hat offered on Amazon and designated as "rugged" this one is softer and lower profile. I ordered both for comparison but they are so different I will be keeping both.