My wife really likes this watch - and it does look great on her wrist.

Pros:
* "It's a fun watch, and cute" (her words).
* Because it's plastic, it's lightweight.
* Keeps perfect time.
* Has the date (that's huge for her).
* It's water resistant. She even accidentally wore it in the shower - no problem because it's rated to 30 meters.

Cons:
* Price. This is reminiscent of the popular "Swatches" from the 1980s (actually they are still around today). The original list price of $595 seems far over-priced. I know current-day Swatch watches are not cheap, and many are around $79.  But even that seems a bit much for this watch.

* The wrist band. While plastic, the wrist band requires a watchmaker to adjust it. Not a big deal, but there is no way to adjust it at home unless you have watchmaker tools and know what you're doing.