You Get what you Paid for. Beautiful long sleeve shirt. Feels great once you get it on & this piece of wardrobe really stands for what you are and who you want to be: an adventurer sportsman And casual daily wearer also. Looks very elegant to. It's not the UPF type, Neither the omni-shield nor Blood n' guts but it stills dresses you up very nice and the vents in the back shoulder are just Great!! keeps you cool, really fresh. Classic Columbia Awesomeness. don't Forget the Roll-up sleeves you do when you know you're going to get busy or just regulate your body temperature. OH MY G-D!!! (X-( WHY DO THE PRICES FLUCTUATE SO MUCH & SO QUICK IN TIME?? (i would have got the Black one... ):-D )