Sorry guys, its not unisex.. definitely a woman's watch unless you have a small wrist. Plus, if you ask me, its not really gray.. it got kind of a purplish hue. Fits me perfectly. I have beat the crap outta this watch and it still works. I like the velcro wrist band because it doesn't leave any parts to stick out and get caught on stuff. Everything from washing the dog once a week to working on my truck. I have painted bathrooms, done some interior remodeling, done yard work and occasionally whacked it into walls (I am somewhat clumsy). Aside from the paint splatter this watch still looks and run like new after 8 months. Its easy to adjust the time & date. The indiglo (which I use frequently) works great. I highly recommend it.