These are great flip flops for several reasons: they have a very thick shock absorbing bottom/sole, they support your arch & even the top provides a light cushion against the top of your feet. Lastly, they exercise your feet. I was a chronic plantar fasciitus sufferer and hated doing PT work, these shoes do it for you! I'm also very happy to finally find a navy pair of fitflops! They're very similar to Skechers Tone Ups brand but FitFlop is a better quality shoe at least that's the way it appears to me... They're definately priced higher than skechers... If you buy them through Nordstroms, wait for a sale or a coupon:)