I walked into two local jewelry stores and ask to see the women's TAG watches. I offered to purchase a men's and women's watch if I could get a price break. I was told the "sticker" price is the price I would have to pay. Now that's $1500. I really did like the watches and even though I looked at several other brands at comparable prices I really was not impressed by all the :bells and whistles" and after all since I have owned a TSAG for many years I knew about their quality and ruggedness and reliability. Then I went to Amazon where I found the same two watches for over $500 less for each watch. The watch was given to my daughter for her 50th birthday and she was absolutely ecstatic. While I would loved to have presented her a Rolex I felt this watch was equally as good without the gold and name. The watch looks great on her wrist and she loves it. The color (Mother of Pearl) face is beautiful. The watch keeps perfect time and is easy to read. The band really compliments the watch. This was an excellent buy and I saved over $500 by purchasing from Amazon.