Jockey Elance briefs are the most comfortable I've ever worn.  Maybe it's just me, but they fit just right, they're not too thin nor too thick, they never squeeze, sag, nor creep.  I've tried several other brands, but none were as comfortable as these.
Colors and patterns, who cares?  It's all in how they feel:  the difference between a tuxedo shirt and an old tee shirt, know what I mean?