Being a full figured woman, it was a very nice surprise to find a strapless bra that actually hold me up, which is no small feat with a triple D cup. This bra's rubberized strip keeps it in place and the support is fantastic. Am recommending it to all the full figured women I know, including my daughters. I never thought I would find one this good, and the fact that it can be used with straps, is sweet, but the support and hold is there even with out them, which makes it worth the price. I plan to buy several more. LOVE IT.