The full retail is listed at close to $600.  Wow.  Somebody's been smoking something.  I bought this as a gold box deal last Christmas for maybe $40-50.  It's not even worth that.  The watch itself is just fine but certainly not $600 quality.  The bands are terrible.  I am on the third one.  First the white one cracked so badly it couldn't be used anymore.  Then the paint on the black one (yes paint) chipped off along the "leather texture" and eventually cracked and completely broke in half.  I am now onto the reddish brown one.  I am just milking this long enough until I save up for a much better quality watch.  I am flabbergasted at the full suggested retail prices of all these Invicta watches.  Who on earth are they kidding?  I would never buy an Invicta again.  A previous reviewer said they called Invicta for a replacement "leather" band after theirs cracked in half also and was told it would cost $42.  Seriously?  Holy rip off, batman.