I'm very pleased with this watch. I recently began looking for a watch. At first I was looking for a nicer analog watch but then realized that I really like the features of a digital watch (stopwatch, alarms, 24hr display, etc). I found some really hip/trendy digital watches that were FAR more expensive than this watch but lacked many features. So I settled on this one because I wanted a black(band), black (face), black (case/bezel). Set up was easy (the instructions are hidden in the plastic watch display holder). I can't attest to the long term durability as I just recently purchased. But I can say I like it so far. The face of the watch is very large, covers my entire wrist. Backlight works well.