The Invicta watch company is a well established Swiss watch manufacturer that became a corporate property to survive the Quartz crisis of the sixties and seventies.  There are very few genuine Swiss watch makers still in business today and even fewer that are still privately owned.

Back to Invicta: If you are looking for a watch of reasonably good quality that offers just the right amount bling without spooking your horse then this may well be what you are looking for.

The watch works well and seems well constructed.  While I would never pay full recommended retail for one of these Invicta watches, for the actual typical price paid they are quite nice.

If you want a good quality watch with good looks and plenty of bling then this is for you.

If you want a really really good watch then buy a Citizen.

If you want a great watch then buy an Omega.

If you want a true Swiss watch made by a privately owned watch maker then buy a Cyma.

If money is no object and you need enough bling to blind an airline pilot then buy a Rolex.

If you are one of those people who thinks a Bentley is an affordable car then you might want to consider a Girard Perregaux.  But then most people consider GP to be artisans and not watch makers at all.

With this in mind the well constructed yet affordable Invicta doesn't seem so crazy.

It's a good watch at a good price.