Well worth the price! This is the very first visor I have ever worn that is S-O-O-O comfortable. No pinching and the visor is actually big enough to be effective. It doesn't slip down. It can be stored flat in your purse or computer case without losing its shape. I actually saw someone wearing one of these last summer at a place where I exercise and asked her about it, after I tried it on. Then I tracked the brand down here on Amazon. I particularly like it with my Nutcase bike helmet, which does not have a sun shield. I am especially bothered by glare so this visor is perfect to keep the glare out of my eyes. I got mine in white, but they come in a gazillion colors.