I bought this watch for my 10-year old daughter to replace an Adidas sports watch that fell apart after less than a year. There isn't much of a selection of analog kids watches, and my daughter is not a fan of pastel colors so the light pink and purple bands weren't going to work. My parents bought me Timex watches as a kid, and they've always been reliable (takes a lickin' and keeps on tickin') so they're always the first brand I consider. My daughter really likes the velcro band, but it would be great if Timex offered more colors. We'll see how long the band/velcro holds up but as long as the watch continues to work, I'm happy. Thanks, Timex for continuing to make quality analog watches for kids. It's so important for them to be able to tell time the old fashioned way!