i won't make a judgement on the business model of the company selling these watches, but will simply stick to the facts of the product as received...

this is a heavy watch (10 3/4" oz!!!) and could function as a pair a stainless steel knuckles in a pinch

this is a large watch, and unsuitable, unusable for someone with a small wrist - you had better have large hands!

the watch arrives double-boxed w/a cushioned, velvet- and padded-lined box on a par with a fine bottle of cognac or brandy

you will need to take the watch to a jeweler to have it resized - the links are impossible to remove without a proper tool

the manual is a 'one-size-fits-all,' with bare instructions covering a multitude of movements/types

no info on how to remove links or adjust bracelet

no info on how long to expect battery life

no info on the type of battery used by the watch (or type of power on watch face or back)

a pitch/order form is included for a paid, scaled warranty term

no info on how to get watch controls work (each needs to be unscrewed)

can have large and small second sweep hands move at same time, or just the small second sweep hand move, but not just the large sweep second hand move (like a 'normal' watch)

on my watch, of the 12 'illuminated' dots on the watch face, the 6, 8, and 10 o'clock dots are devoid of illumination

rotating timer bezel around face is black with black letters (impossible to read in poor light, rendering bezel unusable; should have white lettering and timer triangle, IMHO)

stopwatch feature is usable, but operation, location of small sweep hand conflicts with bare info in watch manual

the watch sells for ~1/10 of its (IMHO) inflated MSRP