For women who have medium to small sized breasts, I think the  Maidenform Ultimate Push-up Bra won't work. I bought mine in two sizes, 34B and 36A just to make sure, but neither of them looked anywhere but like having two big Mrs. Doubtfire humps..or two Everests mounted on a really flat plain...you've got to have some poundage on that chest area for it to look natural, but that defeats the purpose doesnt it?