I'm the type who hates carrying a bag/purse around. This was perfect for me. It's small, light and since I wear it diagonally over the shoulder, both my hands are free. I use it also as a wallet since it has a built-in coin pocket and card holders, so I got to throw away my old wallet too. It has lots of pockets and room enough for things I need to keep my kids happy (gum, candies, tissues, wet ones, chapsticks) and myself happy (phone, pen, notepads, keys).

It also looks really nice and has a material that's resistant to rain and dirt. I'd say it's for the women on the go who wants all the essentials without the load. I absolutely love this purse.

Update (down from 5 stars to 3 stars): I've had two of these over the years and both had the straps break within a couple of years. Disappointing because I like the purse in other ways. I'll be looking for other replacements