Beautiful bright red, the kind that brings color to the face, and you only need a swipe of lipstick to get out the door.  Perfect for a dreary, cold day, or when you just want to say, "Hello world!"  This is a gift, and my recipient will love it.  It is kitten soft, and the fringe is neither too long or too short.  Noting people's frustration with the sticky tag, I have already taken it off.  One quick tug, like releasing a bandaid, and you'd never know it was there.  Thanks to everyone who warned me about taking it off.  It looks great.  The only quibble? It's a little short, but it is for a petite person, so I don't think this will be a problem.  The price is fair for this item.  It is, after all, acrylic.  Not a total bargain, but not a rip-off either.  I am happy with it.