I love the look of the watch. BUT...what good is a watch that you can't set to the correct time?
I have read and re-read the manual. I am absolutely certain I have mastered the "setting home city" skill.  I checked each home city against international time zone map.  Each city is -3hours off from UTC.

I've scoured the web and have not found anyway to adjust/compensate for this.  I did however find a few dozen other people that hare having exact same problem.

The only way to get my watch to correct time, in my zone (USA west coast, is to set it too New York City time).  This throws off World time and all subsequent city times.

Love the look and feel.  But WATCHES ARE USELESS UNLESS YOU CAN SET THE CORRECT TIME!!

I've found many people who have had no problems with this watch. If you buy it, good luck. I do hope yours will be functioning correctly.

PS. Note to Trolls:
Comments about RTFM are pointless. The watch is faulty...
This is an honest review of my experience with this watch.
Time spent trying to convince myself it was me and not the watch was about 5 hours.
It's the watch.
I'm sending it back tomorrow.

Follow up Note:
12/16/2011

Since sending that watch back, I have purchased a Pro Trek 5000-1, and another Edifice EFE500J-2

I was able to easily set the time on the Pro Trek (within a 3 mins)
The Edifice was more work but it could be set correctly.  I'm convinced it was a faulty watch.
Hope this helps.