Many reviews provide a detailed review of this watch, so I'll keep this pretty general.  I've had mine a week now, and it's averaging +12 seconds/day, which is respectable for this price point.  I expect it to slow down a bit more over the next 3 months as it gets worn in, hopefully settling on something within 10 seconds/day.  Took the watch camping and have wore it all week, it has no scratches anywhere, still looks new.  Lum is great, as I can easily still see the time at 4:30 in the morning without any special effort to "charge" the watch face.  It should be noted that the lum is not very apparent if there's sufficent ambient light, but once in the dark it's very easy to read.  Others have stated that the watch face is small, I disagree.  The watch looks to be standard size to me (~37mm), but if you think a dive watch is normal size, then this probably is not going to be right for you.  My biggest concerns with this watch are the 30 meters water resistence(this rating does not mean you can swim down to 30 meters, it's recommended that you don't swim with the watch at all), and the fact that I have to wear it everyday or it runs out of juice (but that's automatics for you, nothing unusual about this).  Overall I'm happy with this watch considering it's price point.  If I paid a little more, I might still be happy.  Recommended if you like how it looks, are ok with a normal sized watch, understand that automatics aren't super accurate (but you still want one anyway because they're just cool), don't plan to swim or shower with it on, and you plan to wear it daily.  If you just like how it looks, but want something more accurate with better water resistence and with less worry about it running out of power, look into the Citizen Eco-drive line of watches.  There's one very similar looking to this one, at a moderately higher price.  I considered the Citizen, but liked the idea of an automatic.

Edited to add:  I've had this watch for a few months now, and I'm still happy with my purchase.  No scratches on the watch at all yet.  I reset it each month, setting it ~2 minutes slow, but the end of the month it's usually ~2 minutes fast.  It's seems to run run about 8 seconds fast per day, which is great for an auto this inexpensive.  Overall, I'm still very happy with this watch.  I've really come to appreciate the fact that the lum lasts throughout the evening.  And even though I've taken it off for 12+ hours at a time, I've not yet had it stop on me as some reviewers have indicated has happened to them.

Edited to add (11/28/12): I've had this watch for ~8 months now and I've been wearing it nearly everyday. I have a single light scratch on the face, but nothing horrible, the rest of the watch still looks perfect. I did take the watch off for a 24 hour period, and it did end up stopping on me, but other than that one time it hasn't been an issue.  I'm still amazed by how bright the dial glows at 3 AM in the morning (and having just had a kid, I am up at that time frequently). I've also noticed that I've only had to reset the watch a couple times over the last couple months to keep it within two minutes of the actual time. When comparing the watch to the offical US time, it appears I'm gaining about 5 seconds per day (based on a 3-day average), which is about as good as anyone can ask for from an auto. Overall I'm still very happy.

ETA (10/28/13): Still love this watch. The face seems to be very good at resisting scratches. So far I have not had any additional scratches on the face of the watch, although I do have a few scratches on the case now. Nothing I can't live with, I could even clean those out by buffing the entire case with a dremel, but that would ultimately remove the bead blasted finish (still would look great though, might do that in another year or so). I haven't been tracking the time keeping ability of the watch recently, but I almost never have to reset the time, it's close enough to perfect that the only times I can remember changing it recently were when I was resetting the date at the beginning of the month. Still very happy with this watch.

ETA (7/7/14): The watch continues to perform well. I've worn it daily since receiving it, and it still looks pretty good. No significant wear since my last update, face still looks very good and case has some minor scratches. The time keeping hasn't remained as good as I had hoped, but it's not bad. It runs about 5 minutes fast every two weeks. I just set it 2 minutes slow each time, and I'm never more than a few minutes off over the course of the 2 weeks.

ETA (11/6/17): The watch still functions, but has taken a backseat to a newer citizen eco-drive of similar style. It still looks great, but the time keeping started slipping a bit, sometimes with wild fluctuations. I still wear it from time to time, but it'll never be my primary watch again. Had a really good run though, and I continue to recommend.