I've been wearing this cincher to reshape my waist.  I did a series of detoxing/skin toning/reshaping body wraps and afterwards I would wear the cincher home and all night. It became a habit for me to wear it to bed every night.  I have to tell you over the last 5 months it has changed my shape--not drastically, but i just look better (I've been finished with the wraps for about 7 weeks).  I eat well and exercise 3-4 times a week but haven't lost any weight (I am 5'6" and weigh 157 lbs), yet people constantly ask me if I have--it's the cincher (and the ab/oblique work and clean diet).  It's given me more of an hour glass than I've had in a long time (I'm 52).  I started with the medium and bought a small too, thinking I could quickly go a size down.  I was wrong and it took me awhile, but the point is I got there.  I couldn't even get the small fastened the first time I tried so I put it in the corner and just wore the medium until one day I decided to try the small again.  Well, it's tight but it's on!  The thing is, I only wear this at night for reshaping; during the day I go without because I wear it tight and it would be obvious to everyone I had something on.  For me it's about getting to a better natural look so that when I wear my clothes during the day, I feel and look better in them without having to wear a support garment.  This cincher has been worth every penny I paid for it and I'm curious to see what happens to my waist after 5 more months of wear--i wonder if i'll get to the second hook on the small?!