This hat makes my 6 month old look like the most adorable little surfer beach baby!  It's actually a baby powder blue not white.  The plaid is blue & peach, not the brown as in the picture, and the lettering and surf board are blue not orange.  It works wonderfully for sun protection.  My baby was tan after being at the beach except for the areas the hat covered.  Just keep the hat brim down and not flipped up.  The little strap keeps it on in the wind.  The only qualm is that the tag says DO NOT WASH.  I will wash the hat sometimes and just hope that doesn't mess with the UPF factor...?