So, like my girlfriend asked me, "why the heck do you need a single pair of socks for more than $10?" Good question. I have to say, when going for a long run, the difference between these socks and your average "run of the mill" pair of running socks is quite large. These socks are the first pair that I actually feel support, as well as notice a difference in moisture wicking. Great product, I just wish they were a bit cheaper.