I have used the La Mystere bras for the past several years ($80) so I was skeptical of trying a less expensive bra.  However, this bra is great.  It is very comfortable and is definitely as supportive as the more expensive La Mystere.  The cups are thinner, so I feel less restricted, but they are constructed of 3 parts and are structured so that they are very supportive and hold things up very well.  I used the measuring method given, and the bra I ordered fit perfectly.  Definitely will buy this again.