As I have gotten older I tend to like solid color shirts over the old fancy logos of my youth. While I found comfortable shirts from Eddie Bauer, Old Navy and others that are affordable, they simply do not last. After a few months of washing they would lose their comfort, become rough and I would be buying new ones already. These shirts are very soft, much more so than some other Carhartt pocket tee's I own. They are more substantial than other brands I have owned and tend to be a litter larger in size. I would easily pay double the price for these, but at this affordable cost you really cannot go wrong. Highly recommended!