These shirts are soft and very comfortable, but so are Hanes undershirts.  I bought these hoping that the neckline wouldn't fold/buckle but, alas, it does.

If these shirts were priced the same as Hanes, then I would vote in favor of the Tommy shirts because of how soft they are.  But I can't see paying $40 for four shirts because they are a little bit softer.

UPDATE:
I intentionally wore the same two shirts (washing twice a week) so that I could get a better idea of how the shirts would wear.  And they do NOT wear well!  The neckline stretched out more and more.