This watch, while cute and youthful-daughter-pleasing is also youthful-daughter-and-middle-aged-tech-savvy-father infuriating.  I admit it, I'm a cheapskate when it comes to watches.  I want my daily wear watch to be cheap, tell the time, glow bright blue when I press a button, tell the time, not cost a lot of money, and be easy to set the time.  Oh...and tell the time.  There is another brand of watches that performs these rigorous requirements FLAWLESSLY, and it rhymes with massey-oh.  This one does not do most of those.  It does excel at not costing a lot.  I just ordered a cute pink watch from that other brand.  It will be here on Wednesday.  If you want a cheap, cute, pink watch that has retarded button programming, then by all means, you can't go wrong with this one.