Unbelievable value.  I have a thin wrist so I can't have one of those huge, expensive watches.........which I don't want anyway.  I stop this when I'm not wearing it, so the battery last a long time [and I don't have to worry about setting the date].
If someone compliments me on the watch, I just give it to them if they need a watch, buy another one.
It's very easy to see the time, even in bad light.  Plus, unlike most watches, it is very easy for the average person to change the battery, which saves a lot of money.
Overall, just a great value.