I want to do this short and right:
-looks: the watch look awesome. Very elegant and well finished. The dial is really dark black making it very cool. It combines shinny ends with some matte sort of opaque ends making it very attractive to people. There are tag's logos everywhere (i.e. dial, setting knob, both wristbands, buckle and securing band).
-comfort: this a good combination between an oversized watch (more than 43mm) and a regular sized dial. The result is a big watch without being a cheesy just trendy watch. This being said, you can wear the watch with a suit and tie. It's not very heavy so you get use to wearing it 24/7. Rubber bands are opaque and have a great feel although, if you have an oversized wrist or pretend to wear the watch over a wetsuit this bands won't do because there won't be much of slack left to properly secure it and will look kind of funny I think.
-usability: the precition is great. The minute hand will move every 30 seconds flat. The buttons are easy to press but as the setting knob is heavily used to get the additional functions going, the usability of the watch goes down. The knob is too small for to be so involved in the usage of the menu and crono-settings. In top of this, the hands are a little bit hard to read when there is bad light condition and they will be impossible to read if no lighting at all. Eventhough the glowing of the hands and hour marks is ok in duration (easyly will glow for 12 hours), the intensity of the glow is too week (compared to an omega or rolex). So in general terms you won't use the watch for diving or getting the time at critical conditions.

I guess this tag is for those of us who trade visibility and usability for the looks. But want some additional functions on the watch just in case but not for everyday use. I wonder if that is the reason for such a discount I got...