I have sensitive skin and can't have anything touching me under my breasts.  This product gives me great support without the annoyance of that under-breast tug.  Not only that,  it slims me and is super comfortable to boot.  I feel firm, comfortable, and sexy when I wear it.  Some women may not like it because it flattens the breasts a bit.  This, for me, is actually a desired effect.  Love, love, love this product!