This is a very nice belt. I already had a store-bought black version of this belt and wanted a brown version. The buckle in the product image was very different from the buckle I had and I wasn't sure I would like it. But I ordered it anyway. Turns out its the buckle as the one I already had! Unexpected bonus, though people who want the pictured buckle might be disappointed. I've uploaded images of the one I got.

Pros:
1. I've had the identical version in black for over 2 years now and its still going strong. The leather has aged very well, the belt is still shiny, and the curvature isn't as bad as previous ones I've had (my belts curve over time since the bottom circumference of the belt stretches more than the top). The buckle mechanism still works very well too. I have to admit though, that I was able to choose my belt in the store among several others and I chose the one that had just the right tension in the spring. The one I just got seems to have a tighter spring than I'd like, but hopefully it loosens over time without breaking free.
2. I love the understated buckle (might not have felt the same if I had received the pictured buckle)
3. Much closer adjustments than a traditional belt with holes. This is particularly useful after a heavy lunch or when wearing thicker pants.

Cons:
1. The brown is not as pictured. Its very dark, almost black. When I first looked at it, I thought they'd sent me a black by mistake, but no - its just a really dark brown. The underside is a slightly better shade of brown, but this is not a reversible belt owing to the grooves being only on one side.