I purchased one of these bras from a local department store after being fitted to it and positively choking over the $65 price tag...but it was worth it for one of them.  Was delighted to find them online Amazon for a far more reasonable $38.  I am large busted and have a hard time finding a bra with a good fit that doesn't constantly require fiddling with to remain comfortable.  This bra is fabulous and worth every penny and even looks nice!