Invicta should drop the "90% off" sale pitch and focus on the quality and value for a $100 watch. If you expect the quality of a thousand dollar timepiece, you'll be sorely disappointed since it's no rival for a Seamaster.

But at this lower price range, it definitely delivers. The packaging is smart enough to make an excellent gift and it certainly has the look and feel of something's that very well made. And if you're a fan of watches with endless dials and features, the face will keep you busy for hours.

Some people may find it a little large and heavy, especially given the relatively thin synthetic leather strap, but it's really a matter of personal preference. Overall, I think it makes a perfect gift for men who like divers watches but who've never been scuba diving in their lives (sadly, I'm in this demographic). Just remember to remove the inflated MSRP tag first.