I am barely 30, but after having my first child, my DD's turned in to God knows what! First off, I have to highly absolutely recommend a professional bra fitting. Department stores and Victoria's Secret aside. I went to a small bra fitting shop and lo and behold, I thought I was a 38dd, and it turns out I am a 34ff. THAT is why getting fitted is essential. I now own 10 of these awesome bras! The lift is fabulous! It's actually shocking what happens when I take off the bra haha! They aren't the sexiest, but who cares? What's sexy is a bra that holds you up and makes your whole body look elongated! The straps stay put and do not dig. I love that everything stays where it should, even after running after a preschooler all day! On a final note, always hand wash these with Woolite or lingerie wash! I even take a fabric marker and mark the month and year I purchased them so I can tell the old from the new...my bra store said bras last 6 months, but let's be real! At this price, I bought more so I can rotate and thus keep them all over a year or two!