I was hesitant to purchase gold on Amazon and not in a jewelry store and I've been burned before ordering a gold chain on the internet but not this time, I am pleasantly surprised. It is 30" long as advertised and the box chain is delicate and classy looking and it looks nice with the Silver Black Diamond Accent Puppy Dog Charm I also got here on Amazon so I'm styling now and patting myself on the back for going for it and treating myself to something nice!