BF absolutely LOVES these - he has tried every "long" style and nothing stays put but these. He says: They are soft and very comfortable but not too tight or constricting. Wash well (can air dry or put on heat for a few minutes and they're done) and look like they will last. The moisture wicking is a bonus and they do feel more cool than normal shorts. They are listed as 9 inches and are (not sure what the other reviewer was confused about? Just measure 9 inches down to see where it will come on you, or compare your current ones length to 9'' :) The model in the picture probably has thinner than average legs so they appear slightly longer on him, but these are absolutely longer than normal briefs (usually around 4-5 inches) For around $10 they are a steal!