I gave this to my nephews - 7 & 11 - to play with, and it was a hit, but more for the younger child.  How much fun the toy is truly depends on how big of a Spiderman fan a child is, and how they typically like to spend their time playing.

It did not feel at all flimsy and seemed well-constructed.  I simply don't know how it would stand up over time since this sort of hard plastic can crack/break when dropped, etc.

The eyes did glow when the mask "spoke" - and the speaking was very clear in terms of sound level and diction.  The voice sounded rather young and quite friendly, which is also probably good in a child's toy.

An older child, or one growing out of his/her Spiderman fixation might use this for a bit as a novelty, then move on to other things.  But I could see a true fan getting a lot of fun from this.