This was the only watch that caught my eye when I was browsing. I only like digital watches and most of them were either sporty or too bulky for women. Of course if you had money to spend, I'm sure there are better watches out there but this one does the job for me. If it wasn't on sale for $50 I wouldn't have purchased it for $80. It is limited to only telling time, date and seconds. I can see why people complain about it being hard to read and I agree it could have been a bit brighter or at least have a light option. Still I didn't have that much of a hard time reading it outside in daylight or indoors in a lit area. The bigger complaint I have is the side buttons, which are hard to press because they are small and aren't raised. I added a screen protector to the watch face just in case I accidentally scratch it. Happy with my purchase.