I wanted to try several brands of baby clothes for my first child and this was one of the eco/organic brands that I threw in the mix. I was so happy I did! There is no comparison of this bundler to any of the other gowns from Gerber/Carters/ETC. It is thick and soft, with VERY sturdy snaps plus the length is perfect. A few of the other 0-3m gowns were waaaay too long for a newborn-2m baby. It was one of the more economical options for a kimono style gown that I had found. I only wish it came in more than 2 colors per gender!