This Tissot T-Classic is a good value. For slightly more than $150, you will own a Tissot watch, and a very accurate one. Tissot offers watches that cost in the thousands of dollars, so this is a very affordable opportunity to join the Tissot family. Now, aside from the brand name, is it worth it? I was shopping for a watch for my dad. I had purchased for him a Swiss automatic watch a few months ago, but he kept complaining about accuracy and legibility of the dial. I decided to shop for a simple dial, Swiss quartz watch. The T-Classic seemed to fit the bill, so I placed the order and offered it to him for Thanksgiving this year (2011). He loved it! He likes the style, but most importantly to him the unobstructed dial (he has poor closeup vision) and accuracy of the watch (he is a maniac for accuracy). I did an accuracy test on the watch since I have bought it, and it is accurate within 1 sec. per month. I personally think the appearance of the watch is that of a $200 watch, not more as some reviewers say. The dial is very plain - no elaborate textures or materials to maximize visual appearance of the watch . You get what you pay for. It is definitely an entry-level Tissot, but it is a Tissot, and a very accurate one. So if you are shopping for a very affordable watch from a prestigious Swiss watch manufacturer, give this one all your consideration.