My niece likes this watch well enough, but she may be biased because she is 5 and likes anything pink.  She also likes wearing "jewelry", which she thinks this is.  She can tell time, so I can't say that the included instructions were useful, but I thought that was unique.  It looks like a good way to engage a kid in how to tell time.  Most kids don't know how to read an analog watch these days (that's a watch with a dial, to you kids out there) so it's nice to have one that emphasizes how to read it.  I find the text impossibly small on the watch itself.  Can kids read that teeny-tiny microscopic print?  Well, even if they don't the watch is nice enough for a 5 year old girl who likes anything pink.