My daughter's first grade class is working on telling time on analog clocks; this watch (given as a Christmas present) fits the bill to supporting that mission.  The face is numbered each on all twelve hour markers (in one type size and color) and for each of the five-minute intervals (in another size and color), with tick marks for each minute.  The second-hand movement is not a hand, per se, which could be confusing, but a couple of flowers that appear to float around the center dial.

The stretchy-band is comfortable, and my daughter is pleased with the fit and comfort.  She LOVES the Indiglo function.  At less than $20, it won't be a huge tragedy if it gets lost or broken, though Timex has a "Kids Loss Protection Plan" which provides for a no-questions-asked $10 replacement during the first year.

And, to top it off, this is not a character-themed marketing vehicle -- it is a straightforward watch!