I gave this to a friend's daughter who is 6 years old. She can't understand how a watch and a clock are the same thing, and is having trouble telling time. Before getting this watch, she was in tears when we would try to explain to her 'big hand' and 'little hand' and what they mean.

When she saw this watch, I was instantly her new best friend! She felt so grown up, she had a watch like mommy and daddy now! And it clicked for her, seeing the hands that are labeled, the correlation between the clock on the wall and how it translates to a watch. She shows everyone her 'big girl watch' and is still learning time, but she's getting there. She can't wait for someone to ask her what time it is, and she makes a point to show everyone that she has this watch.

I didn't expect the quality on this to be so nice, but this watch is sturdy. The band is comfortable and non-chafing and infinitely adjustable. I know it's durable because the 6 year old has a 4 year old sister constantly trying to take this watch from her and it's surviving! Mom is going to buy the 4 year old her own watch for Christmas to end the "War of the Watch"! This is my new go-to gift purchase from now on, instead of toys, for age appropriate children.