Watches are expensive (the sort you bother getting a box for, anyway). There's a lot of watch boxes out there, and a lot of them suck. I didn't know much about this one, but another watchuseek forum member rated it pretty highly (which I found out after I purchased it), and they were right. It looks good, stores a great amount of watches, big enough for 40mm+ diameter watches, has a window (good for those Citizen Eco-drive watches that need a bit of light every now and then). Only thing missing is a small accessory drawer for watch straps, pins and the like. I just use one of the bottom watch compartments for that, works well enough. Top window has plenty of clearance for larger watches as well. Never going to store my watches in a pile on my nightstand again. Never going to have a problem finding my watches either! For the money, you can't find a better intersection of price:utility:good looks.

Only niggling issue I have is that I ordered the black box and received the burl one. As it turns out, the burl one is very, very nice looking, so I didn't feel like sending it in for an exchange, but be careful.