I find it is sort of a craps shoot when buying a shemagh.  You never know what the thickness will be.  I would say that this is my favorite thus far.  It is more of a medium thickness.  Not thin like those worn in Afghanistan or really thick like the ones found in my local military surplus store here in Michigan.  The thickness also obviously affects how it looks whilst wearing it.  And this shemagh does not overwhelm my neck like my other really thick shemagh does.  Overall I am incredibly pleased.  I've found my new favorite brand.