This is the first time I have ever owned an Invicta watch. I am fairly familiar with the top brands-Movado,etc.-and was very impressed by the quality of this watch considering what it retails for. In my opinion, it is on par with many of the more high-end (read: more expensive) brands. Not only does it keep excellent time, but this watch feels like a luxury brand from who much in weighs, the quality of materials used, and even the smell of its boxes. While packaging is purely superficial, I was greatly impressed by how it was presented. Overall, this is a nice gift for the man in your life who likes nice things, but doesn't have several thousands to spend on a watch. Also, the interchangeable bands were a nice feature. Unlike many other similarly-priced brands, these are nice quality fabric brands which suggest they can take a moderate to extensive amount of wear-and-tear.