This sporty watch appears designed for those who prefer making a statement with a degree of simplicity.

While the oversized black dial and bezel with contrasting red markers and hands are an attention-getter, the thick, red rubber watchband adds an exclamation point to this visually robust analog watch.  The white second markers that border the bezel and the silver second hand are subtle and do not take away from the red-on-black contrast.  Water resistant to 100 meters and solidly built without the heft, the INVICTA MEN'S 1910 SPECIALITY COLLECTION watch wears comfortably and securely.  A simple time-piece without the added gadgetry (only hour, minute and second hands) is a refreshing alternative to the myriad of micro-computers on most people's wrists these days.

While boldness is the desired effect, the watch itself revealed a lower intensity red than the neon-like display photos and I found the toned-down color more appealing.

On a related note, much has been said about the smell of the watch, more specifically, the rubber watch band.  While there is a slight aroma that I would compare to lemon-scented Pledge and not anywhere near as bad as what others have stated ... or as bad as any other household items made of rubber.  While I did notice an aroma, I did not find it overly powerful, unpleasant or bothersome.  Understandably, the degree in which something impacts the senses is unique to the individual.

I am impressed with the INVICTA 1910 SPECIALTY WATCH and its rugged, in-your-face design.  While large in appearance, it is deceptively light and comfortable to wear.  I especially like the snug, wrist-conforming rubber watchband as an alternative to the uncomfortable metal bands or the plastic-segmented bands that always crack and need to be replaced.