There are several problems with this luggage tag: 1) It only shows one line of text, and when using the pre-printed insert, that line is the city line.  If only one line is visible at a glance it should at least be the name line.  2) If you want to look at the rest of the inset, you have to fully remove the tag from the luggage, because the cord goes through a whole in the insert and you can't pull the insert out unless you remove the cord  3) the cord is so stiff that it took me several tries to wrap it around in a circle and get it in the correct position to screw it close.  Really, this is a failed product all around, and I didn't think a luggage tag was that difficult to mess up!