I actually bought this watch at a Wally World store on sale with a price comparable to Amazon.  First off, it is a great looking watch and I get compliments all the time.  Secondly, it has become my go-to timepiece...I wear it out to dinner and also to work.  Ive had it about a year and I have bumped it against countertops , doors and whatnot with no breaks in the crystal.  I mention that mainly because the crystal sits a little above the dial.  That bothered me a little at first but it has not been a problem.  The band has gotten a little dulled and scarred but still functions as it should.  This watch is well worth the price.

UPDATE: this has proven to be a tough, durable watch. I've replaced the battery once since I've had the watch. I wear it to work, hunting, and in a variety of outdoor activities.  This is a GREAT watch and worth the small price.

UPDATE #2: It is with a heavy heart that I update this review for a second time. I dropped the watch face down from about 5 feet onto a hard tiled surface. The face on the watch cracked, along with my heart. I really loved this watch. This watch has been almost a constant companion for me. It has been on hunting trips, daily commutes to work, and just about everywhere else. It does still work, although the face is difficult to read now due to the fracturing of the crystal. Aside from replacing a battery, I had replaced the band a few months ago. I will not hesitate buying this watch again.