Once upon a time I went to a very upscale lingerie boutique for a proper bra fitting.  This is the EXACT same bra I was fitted with, and I paid $75 for it.  When I saw it on-line for $43, I snapped up two new ones.  No special trip to a special store.  I knew the fit would be perfect.  It's a quality bra, a great price, and perfect timing (as my two originals have started to lose their umph)!