My partner's birthday happens to be 11:11 and we both thought this watch was a cute idea. Definitely more of a novelty item than a practical watch, however.

Unfortunately, my wrists are quite small and the watch was HUGE on my wrist. I imagine it would be big on many children too, which is target audience I presume. The instructions for setting up the watch were concise and simple, which I appreciated. The mechanical face pops out of the band easily for adjusting the settings, but won't fall out once it's snugly back inside the (slightly) stretchy band. Sadly, mine only lasted about 3 days before the battery died (or that's what I assumed happened) and as another reviewer mentioned, I don't see a way to replace the battery. (At least not easily.)

Overall it is a cute idea but not a particularly practical one. Some younger kids and teens might really enjoy it, I'm sure!