I bought this for my 6 year old "super cool" kindergartener this year and we love it. It looks cooler than in the picture. The price was great- 20-something dollars paid with a price tag on the product of $39.99. Its really durable and still looks brand new 2 months later. The best thing about this backpack is that the front pocket is insulated- perfect for lunch box, water bottle, or snacks.