When you look at the measurements keep in mind that this backpack tapers at the top. It might fit a checkbook wallet, small cosmetics bag and a small bottle of water comfortably. You can fit keys and a cell in the outside pocket. I can see how people liked it to carry to Disneyland or a theme park to carry just the essentials, but its just to small for someone like me. I like backpacks instead of handbags... I think the perfect size would be one inbetween this and a regular full sized backpack. Off to purchase the "Spring Break" style to see if that will work for me... unfortunately its also difficult to tell from the photos! Overall, again this is a really cute backpack, but best if you want a REALLY small bag!

I added a photo with the regular ones so you can see the size in comparison to a set of keys and a pair of reading glasses. If you have any questions about the photo feel free to ask. Hope it helps a little.