I have searched for years to find a comfortable, pretty, and supportive bra. For years I was disappointed, and then a fitter suggested this style and I have never looked back!! My challenge was not just being well endowed but I am also a truck driver, so all the bouncing and jarring was painful at the end of a day!! After just one day in this bra, I threw all my others out. This bra also stands up to many washings and dryings by machine, as I am on the road and can not exactly hang them out to dry. If they ever discontinue this I will be very upset. Just an update, (10/28/11/) I'm ordering two more today, as I am stocking up my truck!! I am still wearing the original ones that I bought two years ago and they show very little adverse wear, though I have noticed a slight degradation, VERY SLIGHT, in the strap support. I've never had any bras last this long, especially with the abuse I put them through!! LOVE LOVE LOVE this style!!