Imagine this: You're at a bar or restaurant and the floor is sticky, and there's no room on the table or chairs to put your purse on. Enter the purse hook. It sticks to the table with weight of your purse keeping the hook attached to the table, and your purse stays clean! The pattern on the hook is a bit cheesy for me (but so were all of the bling-y ones) I would love to see a plain one in the future. It does its job, so that's the important part! I'll be keeping it in my purse to keep it off of the floor.