I'll preface this review by saying that I am torn between a 2 & 3 star rating, that *only* because I have several Invicta watches, know the brand, the quality of the movement, the durability, and that the company stands behind it.  However this is the least attractive, comfortable, durable, practical of the 3.  My husband says it is the ugliest watch he has ever seen.
  When i put it on there was a certain familiarity which I could not place, and then I got it.  It feels like a Lego watch.  The plastic is the same type and quality.  It seems from their description that they were trying to make a fun casual watch, but in my opinion they missed the mark with this one.  It would have been better in bright Lego colors and without what appear to be low quality crystals.  I enjoy irony, and when all the silicone watches with crystals came out last year, thought about getting one until I realized it was a fashion-fad object. (and yes, I am happy to be the only one on the block without one).  I have however worn Lego watches, happily even, except that they tend to fall apart (I mean the watch band which is constructed in a lego-like way).  That said, the Invicta band does not fall apart, but neither is it a bright cheerful color.  In many ways this is the antithesis of what I usually wear (my preferred day to day watches being skagen & K & brothers).  I like slim, sleek, understated watches.  This is none of those things, but could have been entertaining in it's own way.
  My feeling is that despite enjoying the irony of juxtaposing elements, this one just doesn't work.  Close-up, the crystals are not that bad, but set in a silver plastic bezel they look pretty awful.  It has the look & feel of something which came out of a gumball machine, not a $100 watch.  Now, as someone who has spent pretty close to that amount on plastic objects from lego, yes it is possible to make it work....
  When I buy a casual watch I am looking fort comfort, practicality, durability, and often fun.  The watches I wear to the beach, when taking my kids to theme parks etc. do not have to be elegant, stylish, but I do try to avoid outright ugly.

  To my mind the high points of this particular watch are that it is waterproof to 30 meters, has a Swiss movement, is backed by a company which makes good watches and stands behind them, and it has big clear easy to read numbers.  It is also pretty straight forward to set.  It does, however, feel like a watch which costs a good deal less.