After giving up on Jockey briefs(material so thin you could read a newspaper at midnight through them! And they quickly wear out) I have tried several.  Most are poorly made with very cheap material and sizing to fit a Sumo wrestler's legs, with the waist up at your armpits.  I tried the Tommy Hilfigers and have been pleasantly surprised.  The fit is right on the mark with leg holes an appropriate size for a normal man (I am not a bean pole nor am I a lard bucket--just a six foot 180# man).  The medium fits my 34" waist perfectly and the briefs provide good 'package' support without bunching up anywhere. The waist is just the right heighth, not too high up. Nothing falls out the leg holes as with Hanes.  I have washed these 8-10 times and they seem to be holding up well.  I particularly like the black color for briefs as I am not a fan of white and gray looks crappy right out of the package but TH could give us a little more selection.
The only down side seems to be price; they seem a bit high.  I have tried Hanes, Costco, Dockers, Jockey, and more with these the clear winner.  Fruit of the Loom briefs were OK but a bit too much on the bikini side for my taste.  So for now these will be my choice.