I like to collect rainbow colored socks. I do this because it's my personal taste. Of course, this probably would not be something that would ever catch on with the general public. The sock has pretty colors. It looks like it is made of good material. I find it comfortable to wear and I have wider feet than normal. I just think that the price point here is a little high. It is definitely a bit of luxury product. In many stores now, you can get socks for under $10. Otherwise, I like this sock just fine. It seems to be durable.