I referee soccer and was looking for a decent, but relatively cheap watch to wear when I call games.  The fact that this watch has preset countdowns for all the variables I would need for soccer is outstanding.  No setting the time for every game.  I also love the fact that when the countdown hits zero, you can have the timer automatically start over (not ideal for soccer) or start to count up.  This works great for keeping track of added time or just keeping track of time for the half.

The functions seemed easy enough to set (I didn't have to crack open the book to reset the time).

Cons/Pros: The alarm sound isn't extremely loud which could be a pro or con depending on how you look at it.  If you are allowing play to continue and players hear the beep, they might stop even though you didn't blow the whistle.  If you aren't paying attention, you might miss the sound, but you should be paying attention to your watch throughout the match.

The clasp on the band seems a little weak so I'm a little concerned about how well it will hold up, but for under $18 you can't expect too much.  If there were a higher priced version of this watch that had a nicer band and maybe a split time (count up and count down shown simultaneously, I would probably buy it.

As mentioned in another review, the actual time displays in the small portion of the screen when you are using the countdown timer which is nice.