This is a surprisingly nice watch.  I wasn't sure what to think of a rubber watch (visions of ugly sports watches come to mind), but when I opened the package in front of my daughter-in-law, she exclaimed "Oh wow, those are so in right now!"  Alrighty then!

Unlike, apparently, most of the jewelry-buying public, I still prefer yellow gold to white, so I like the rose gold-colored numbers, hands, and band trim (I see that it is available in a silver-colored option, too).  I'm also old school enough to like an analog face and a sweep second hand, so I enjoy those features.

I've been wearing it for about three weeks now, and it keeps excellent time.  Of course, three weeks isn't long enough to comment on battery life, but I would expect the Swiss works will make it well worth replacing the battery when it goes.

It's also a very comfortable watch to wear.  I have a slight nickel allergy, so the gold-plated stainless steel back is a big plus.  The band is very soft and flexible.  My only complaint about it is that the sweet spot for my wrist is right between two of the holes.  With a leather band, this is not a problem, as the band eventually stretches and conforms to an exact fit.  Not so with a polyurethane band.  Still, it's flexible enough that having it just a tad too tight isn't really uncomfortable, and the polyurethane is "clingy" enough that wearing it a tad too loose isn't really an issue, either.  I like this watch significantly more than most I've seen in this price range.