My daughter really loves these watches, and I say that in plural.  We have now gone through 2 of them.  The first time was sort of her fault, she wore it in the shower for a minute, these watches are definitely not water resistant, and the water warped the inside face.  then the band broke in a separate incident.  So was she too hard on the watch?  The jury is still out on that one.  Then, as a surprise, because she really loved the watch, I bought her another one.  This lasted about 3-4 weeks, and she was just walking along at a store with me and it fell of, but we had all the parts.  It was the pin that goes between the watch and the band.  Overall I give the cuteness of the watch a 5 for girls that are pre-teen.  The quality is about a 2, it does keep time but is obviously cheaply made.  I give the band a 3, it breaks easily, it is rubber and looks cool and comfortable, so it does get an ok grading.  I think this is a watch you would be taking your chances on but you can usually get it for under $20.  With that being said, if you want quality you can find better quality for maybe double the price if you look for some other watches.