Been wearing expensive watches fer ever...  Fossil, Swiss Army.. in fact I purchased this watch because it's band would replace the band on my current S.A. nicely and the watch costs a third as much as just the new band for S.A.  It did catch my eye as well. When I received it (very quickly btw) I was surprised at the elegant yet tough, look of it. So I put it on and have been wearing it ever since. Comfortable, looks good, keeps perfect time and lights up! I've never had a watch that lights up, it's nice to see what time it is without having to fire up a lighter.  Oh, the girls go crazy about it too! 'er somethin'...