My wife had been dropping hints about a white ceramic watch for awhile, so I went to work and did my research on-line. I liked the look of the AK watch, and the limited lifetime warranty was a major selling point. Had to contact customer service to get an extender for the bracelet, and they were very courteous and promptly shipped out the extender at no charge. We went out with friends recently and a lot of the women had white ceramic watches, but this one was by far the nicest looking and my wife got lots of compliments.