This was one of my daughter's 5th Birthday presents and she loves it.  It was easily her favorite gift, and beat out much more expensive products.  But, as a parent and adult here are my impressions.

PROS:
*Wonderful images
*5 compartments to put "treasures" into
*Pleasant music
*Neat "dancing" unicorn inside the top lid accentuated by the mirror
*Nice felt lining in every compartment

CONS:
*Glued paper wrapped around the box feels a little cheap
*The compartments/drawers are sometimes hard to close if it's not perfectly lined up

But the bottom line is how can you go wrong with this if your daughter (or son) is into unicorns?