This watch has quickly become one of my favorites.  I paid about $65 and for that price this watch can't be beat.  Its comfortable, keeps great time, and looks great.  In person, it looks like it should be priced about $150-200.  Its a good size, not huge, but large enough so that you wouldn't confuse it for a women's watch.  You do need to keep it wound but not having to crack the case open to replace a battery is a plus.  If you are the kind of person that likes to coordinate their watch with their wardrobe, you could purchase all 4 colors for under $300 and have all bases covered.