My 7-year-old has been wearing this watch pretty much non-stop for the past month, to school, sports, play, outdoor activities, and it's held up beautifully.  Easy to take on and off, easy to read the numbers (he's gotten way better at telling time - it's nice that it has the corresponding minute number next to the big numbers to help him learn), sturdy, nice sporty look.  The Indiglo light-up face is his favorite feature!  Price was low enough that I wouldn't feel too bad if he lost or broke it (seeing as that seems to happen a lot with 7yos), and Timex's $10 replacement deal makes it even better.  Very happy with this purchase.