My husband purchased one of these to try them out and has since added a dozen more to his wardrobe.  He liked them so much that he bought me some in the women's style and I love them too.  The price sure beats what Nike wants for a similar item.  We know all about the quality of the Nike product (we both work at the University of Nike (err, Oregon) and have some of their gear that we wear at work.  The quality of the Champion product is on a par with the Nike products we already have experience with.  We would highly recommend this shirt to everyone.