I grew up wearing Levi's. Well no longer. I have complained time and time again on Levi's website that they don't make their jeans like they use to. The Levi's I have purchased recently stretch to the point where I have to put on a belt just to keep them up. I found a solution to my problem when I bought Lee jeans. I love the color. I love the look. I love the fit. They are comfortable to wear. And most important, they don't stretch out, so I am not having to tug them up all day! Lee jeans are less expensive than Levi's. When I compared the two brands in the store, Lee jeans were of better quality. So-long consumer loyalty. I've switch brands. Lee jeans are for me!