My husband picked this ring out for me because I've always wanted a color shift ring. The stone in this ring is lab created, but unlike most lab created stones, it doesn't look fake. It reminds me of a nice dark African Amethyst, aside from the dramatic color shifting. I've noticed that the stone does change from purple to pink, and sometimes it turns green, depending on which room I am in, and on occasion I've seen blue. I really like this ring a lot. The side stones are a nice addition, they sparkle wonderfully and the quality of the ring seems to be very good. It is true to it's size, I ordered a nine and it was a perfect nine. Overall satisfied, would recommend to others who enjoy this June birthstone.