While I am only 30 years old, this product is a must have.  I have a large collection of shoes and not all fit exactly the same.  Tired of ruining the backs of the snugger shoes, I thought my best bet would be a shoe horn.  In searching for one, I didn't have anything in mind or anything to go by.  I ordered this one and have not been disappointed.  The long handle is amazing and the slick plastic slides in and out of the shoe without damage to the pair or my ankle.
  I put all my shoes on with this now, even sneakers.  I would fully recommend this to anyone who doesn't know anything about shoe horns (and anyone who does).  Perfect product for those with nice shoes, bad backs, or for someone who is too lazy to bend over to put on their shoes.