soft sand is exactly the color shown - a lovely mellow-gold!  I'm so happy I took a chance on this little bag.  It is very soft, looks way more expensive than it is and is a color neutral enough to go with most anything.  It is large enough to hold essentials: cash (in a small inner pouch), license, etc., lipsticks and small misc.  No room for my bulky sunglasses, but that's not a problem - I use it when I go out in the evening and leave my sunglasses in the car.  I'm glad I have it.  I'll get plenty of use out of it when a bulky purse is not the right look.