This mask is surprisingly well made with some heft to it and the light up eyes and talking Spidey voice make it a lot of fun for the Grandkid.  He was running around for hours and sticking his face in every adult's he could find.  I wouldn't give it much for educational value, but that's not the point, the point is the kid can put it on his face and immerse himself for however long in 'being' Spidey!!  That's what it was all about when I was a kid and we'd get a cloth mask and a broomstick and Dad's hat and spend hours as The Lone Ranger! What Fun!  The fact that they took the time to make it right (sturdy and not flimsy) with replaceable double A batteries that can be exchanged easily speaks well of Marvel's licensing guys.  It'll last awhile and probably get passed on.  Say that about new toys today!