Invicta has found a way to make money by selling in volume.  The market has been glutted by many affordable models.  They are attractive and reasonably priced.  We just bought this model for the low price of 100.00 and we are very happy.  I bought a pro-diver with multiple bands a few weeks ago.  I get many compliments and the watch only cost me 80.00.  Let's hope they keep on ticking.