I got this watch for my 11 year old daughter last year, on her 10th birthday.  It's never left her wrist since.  She loves it.  Looks nice, keeps good time, has additional features like timer and alarm, and its waterproof.  What more could you want out of an inexpensive watch?

By the way, for my adult eyes, I think the pink on pink display is a bit hard to read, but my daughter assures me it is not.  Don't let that scare you away.