I am a size 38G, which means I am a ladies size 10 but wear a full size bra. I needed a bra that would provide support, no seam cups and provide back smoothing.  This bra does it all and it is very comfortable.  I have purchased numerous bras from many different companies and have not found a bra that fits this great with this much support.  I can now wear the jersey dresses and tops that are so poplar with no lines on my cups and no back fat showing. I purposely kept it on for more than 16 hours and it was comfortable.  I don't rush home to take it off.  I keep it on throughout the evening. Great buy, I an ordering more in every color available.  I have been looking for a good bra for 3 years, Yeah me.