I own a Rolex - tried to buy my wife a Rolex . . . not interested. She'd rather have a variety of watches and wears them more as cosmetic jewelry than a treasured timepiece. Having said this, I've bought her several respectable watches in the $100-300 range. Happened to see this available as a daily deal and decided to just pick it up for her. The watch was nicely packaged and shipped - the pictures online provide a pretty good idea of how attractive it is but only upon opening up the box and seeing in person will one fully appreciate just how beautiful this watch is! I'm not sure what the average selling price is but for $49, it was a steal. The watch easily looks worthy of a $150-300 price tag. Good luck - hope the review helps your shopping experience.