Like other reviewers, I am posting a review of the *pricing*, not the product. I have been checking for Umizoomi items regularly for the past few months in order to stock up before my Umifan's birthday. This backpack has been listed for anywhere from $40 - $80. This is LUDICROUS, given that (as other reviewers have mentioned), the same pack can be ordered together with the Umizoomi Math Kit for less than $30 if you order through the Nick Jr website - which takes you to an Amazon page with the cheaper price. I ordered and received two backpacks for less than what this item is currently listed for. The order was fulfilled by Amazon with free super saver shipping. I cannot understand why this listing is consistently at such a huge markup if you try to order from Amazon directly.

PS - The backpack itself is perfectly nice. Nothing indestructible or anything, but solid enough for a toddler to cart stuffed animals and board books around in.