I was looking for a light weight watch with some chronograph/timer-functions to use for knocking around at the gym and in general.  I haven't owned a Swatch in nearly 20 years -- but my first one lasted a long time -- and I thought Swatch might be the right combination of functionality, simplicity and price if I were going to be exposing it to workouts etc.  But this watch has quickly become my favorite every day watch.  I love the way it looks, subtle but outstanding, the silver and white shine through in an almost elegant way.  It's really a great looking casual watch, and I absolutely love the rubber strap.  It's a Swatch so it's mostly plastic, but it holds up and I really have no idea what these people are rolling around in that gets their's so dirty, but mine looks brand new after weeks of use. -- I confess I actually bought it at the Swatch store and paid a lot more for it there, but the sales woman really had me sold and I felt like she deserved it. ...Again, I have no idea why Amazon has this listed as a Woman's watch.  Nothing 'feminine' about it.  Would be too large for most women I would think.