This is both the most comfortable AND the best fitting bra I have ever owned! I bought one to try it and immediately ordered 3 more. That's how much I love this bra. It fits me perfectly, doesn't pinch, doesn't ride up, moves when I move, has no underwire and is so well-built that it keeps "the girls" supported and very perky. I wear a 40C and I can't say enough good things about this bra!