I used to exclusively purchase higher-end bras, but decided to give some cheaper brands a try to save money. This one is my absolute favorite, and I've now purchased three of them. They are so comfortable, so long as you make sure you measure for the right size & wear it in properly (in the right place, using the right hook position). My only complaint is that the tops of them do show through some of my shirts, and I don't even think they're that low-cut. I'm sure that the problem is caused by the cut/style of both the bra and the shirt, but it is annoying nonetheless. However, I'll likely buy this bra again once my current ones wear out. The price on Amazon is great, too.