I purchased this fashion tape actually for my daughter to use with her strapless dress for an 8th grade semi-formal dance. The dress is a size 2 and my daughter would have been mortified if a "wardrobe malfunction" occurred, so I figured this tape would do the trick. We made sure that we followed the directions but the tape did not hold for longer than an hour or so. Thankfully her dress stayed up, but the tape failed. Then I figured that I would use it with some of my strapless sundresses, and it still failed to hold for longer than a half hour or so. I would not recommend this product to anyone hoping to have it last an entire evening.