It kinda cracks me up that this is a "full figure" bra (I'ver never really understood the need for such a label for anything). Regardless, I had been wearing SOMA and thinking they were good and then I was fitted with one of these. I will never go back.  For the first time, I feel really strapped in, secure and incredibly put together.  Not the cheapest, but if you don't wear it on consecutive days and hand wash with a delicates powder, will last MUCH longer than less expensive bra. LOVE this bra.