I've owned a number of cheap <$50 cheap watches as well as a $330 Citizen titanium solar powered watch.  This one compares favorably.

I used to think Invicta was a cheap brand until I received this watch.. turns out I was mistaken.  Certainly the MSRP of their watches is unreasonably high and you'd be a fool to pay anything near that amount.

The watch face itself is a beautiful yellow shade that glistens lightly as you move it in the light.  The knurled/milled knob and crown are attractive (and functional in the case of the knob).  The 'flame' formed crystal seems durable but only time will tell how scratch resistant, my guess is it will be comparable to mineral glass for scratch resistance.  The buckle-style band is a quality stitched leather that's comfortable and will accomodate a very large wrist.  The rivets on the band have little Invicta symbol markings on them, making it more attractive.  The date window is tiny and hard to read.

The only issue I have is that the face is a bit too large, probably by 2mm.  I like a large watch but this goes overboard just a bit.  If you don't mind this fact then I'd say the Invicta is a handsome quality watch you'll be happy to own!