Without the Invicta brand, this would be a $15 watch. But if you want to give a gift, or you like wearing branded gear, you only end up paying an extra $30 for the luxury. The watch comes in a decent looking box, so it won't look too tacky as a gift. Other than that, there really isn't anything worth pointing out about this timepiece. It works, it looks decent, and it carries a relatively good brand. Can't ask for much more than that.