I buy a lot of affordable polos at Target or the Bass Pro Outdoor Shop, which I'm fortunate to have close by, so this is a little on the expensive side for me. But I think I got excellent value for the money, and am glad I plunked down a little extra for this one. Great fabric that is comfortable, lightweight and breaths, but still has some structural integrity to it. Stretches and moves with you while still retaining its shape. Fit is true to size, my small fits exactly the way I hoped it would. The dark navy color is a very deep indigo that looks black in a lot of lighting conditions, but is a very nice dark violet in daylight. I like the lack of logo on the chest, as I never much cared for the alligator, swoosh or the polo pony.