Most bras are torture devices.  They are hot to wear (Florida); cause a burning, stinging pain around the ribs and cut into the shoulders.  But, they seem to be a necessary evil.  So, how is this one different?  This bra is the first one I have tried and believe me I have tried many, and this one is the first one that I can wear all day without discomfort.  I recommend you buy one size larger if you are going for pure comfort.  You will get a reasonable, round lift and you can achieve some cleavage with proper organization (ahem, if you know what I mean).  I have washed mine several times with no deterioration, but at this price, if they only last 6 months, it's still worth it.