Kids love this because it makes them feel/look like Spiderman of course. I would prefer a cloth cover on the back so the back of the head wasn't exposed for more realism, but kids don't seem to mind. With Halloween coming up, this mask is likely going to be a big hit. As this mask has big eyes that kids can easily see through, this mask seems to give a better (safer) field of view for night time trick-or-treaters. Further, the mask allows for air to get in the front without building up too much heat. The voice from the mask is clear and the volume is just right. Kids like to act out the phrases -- it's fun to watch them invent body gestures as the mask talks. The mask seems very durable and will likely withstand a few drops and tumbles. Adults may have to help adjust he mask initially, but many kids will be able to figure it out. Made in China, but that is to be expected.