I was looking at replacing some of my running socks and there were a ton of them on amazon. So I bought about 10 different styles of socks to test out what I liked best.  I ended up with Balega Hidden Comfort as my favorite running sock. Its a little cheeper and has coolmax fabric.  Its not a bad sock, but for 17 bucks, I had higher expectations.

Pros:
1  Pretty sturdy sock and seems well built.  But i've only used it once so far. No rubbing at all.

Cons:
1  Amazon is kinda stupid with this cart. I searched for mens sock, this one showed up. Once I ordered it, it said womans. Luckly the supplier swapped it out before sending.  Tripple check this.

2  Not much padding.  There is a thicker sock which has better padding, but its pretty hot. I live in Florida so I might not be the best reference.  But I saw in the reviews someone else said they were good for florida. I could see this being a good sock if you live up north where your feet migth get wet and cold.