I was looking for a watch to wear while at the barn for horseback riding.  This is perfect.  Easy to read, rugged enough for the purpose, like the fast wrap velcro band, and the features are reasonably easy to use (though I can't seem to get the hang of the lap timer ...).  I agree that it is a woman's watch based on the band length and the pale purple accent color (which was an unexpected plus to me as I was expecting plain silver/gray).  For what it's worth, the Amazon specs do show the band length as "womens".