They want to be stylish and comfortable at the same time.  And they don't mind the fact that these keep their feet warm in the winter.  I've purchased 4 pairs of UGG boots and 1 pair of UGG clogs in the past 2 1/2 years. Durability is good, make sure you get one of the cleaning kits to keep them looking fresh.  Or lots of dry cleaners offer UGG cleaning services.