My grandson requested this watch for his birthday & we purchased it for this reason.  Legos are one of our favorite purchases for family members - both old & young.  Their items are consistently excellent in quality & this watch was no exception.  My grandson quickly assembled the watch a few times & loves showing it to his friends.  The fact that he is also learning to tell time with it is an added bonus.  I highly recommend this item for kids who are old enough to avoid choking issues.