I bought this (along with the matching bloomers), for my soon to be arriving baby girl (due in July). I have been searching for anything cute and girly, that I will be able to dress her up in. I especially wanted to get her something that was super girly that I can have new born pictures taken in. I got the headband this morning, as well as the the bloomers. Both are ADORABLE. The headband is stretchy, but soft. It doesn't look like it will leave marks on her head. It is a pretty big bow, so I think she'll get use out of it for a while to come, and the headband does stretch out quite a bit, to fit more than newborn head size. I can't wait until she is here so I can get the pictures taken.