This is my first armitron, I actually got this watch from Kohl's (but it's cheaper on Amazon) because I had a gift card to use from my birthday at Kohl's and decided it was about time to finally buy myself a watch to wear. I love the petite shape of this watch and the face has a very nice design. The Swarovski crystals look great on it, and it was super easy to adjust with a screw driver to fit my wrist just right. Definitely happy with this purchase! I actually thought I was going to get a Bulova watch when I went shopping for a watch, but I liked this one much better than the Bulova's I tried on. It's all about personal taste :)