I previously bought this watch for my daughter who loved it when she saw it at JC Penny.  She received many compliments on it.  The Roman numeral dial makes it a little bit different.  After she broke the crystal, she was heartbroken and wanted a replacement. I was happy that we were able to still find the watch on Amazon.  Amazon's price is comparable to any other store's sale price for this watch.  I own several Armitron brand watches and have always been happy with the quality.