My last Armitron lasted about five years. Not bad for an inexpensive watch. But it finally gave up the ghost when one of the buttons went bad. I could have sent it in, but it was a $15 watch, so not worth the hassle. I needed a replacement watch that was inexpensive with a large face and easy to read display, and I found it in this one. The price was right, the display is great, and it even keeps time! I'm a happy camper.