These are a notch above the jeans available at Walmart and other discount stores. I think they hold up extremely well compared to similar Old Navy and Children's Place brands. The hue doesn't fade in the first few washings and the fit is true. As other reviewers have noted, these are thinner than heavy duty Levi's, but I think they are fashioned for a more stylish, less casual look. My son, the picky tween, like these a lot.