This watch is beautiful and is a "must-see."  Of all the Bulova Precisionist Ladies Watches, this is the least expensive, but certainly not the least in terms of its BEAUTY.  Amazon describes the dial as "white."  However, there is definitely a textured sunray pattern which begins from the center of the dial or "face" of the watch which gives it a more silver-grained dial color.  In other words, the picture looks more white and plain than the actual watch looks to be.

If you LOVE rose-gold, this is the perfect watch for you.  Bulova has got it "spot on" with just the perfect tone and the nicely padded neutral colored brown leather strap (crocodile pattern).  The matching rose-gold, easy access deployment buckle makes this watch the perfect dress watch but not so dressy that you couldn't wear it with your jeans and t-shirt.  If you like very THIN watches, think twice about this one.  This is not too bulky, but it is definitely not your conventional thin quartz watch.  Also, the crystal is NOT scratch-resistant sapphire, but only mineral crystal so you must be VERY careful not to scratch it.

Finally, the Fall of 2010 was the debut year of Bulova's "Most Accurate Watch in the World."  I noticed that the men's Bulova Precisionists on Amazon have quickly run out of stock.  So, ladies, or men buying for your beloved ladies...do NOT wait to buy yours!