For my 8 and 9 year old Christmas 2011 this was their first REAL watch.  I threw this in sort of as an afterthought with the toys.  They are both wearing their watches every day and are much more involved in timing things, being aware of what happens when.  The watches haven't missed a beat.

Pros

Accurate so far
Mineral face
More attractive in person than the picture
Light weight easy to wear
Comfortable rugged band.
Indiglo for $15?
Timex says they will replace for $10 if lost in the first year.

Get your kid a real watch for the price of a junk disposable watch from Walleyworld with a cartoon on the front.