First off, I would like to say that I loved the old (as pictured) version of this sock. While definitely not a high-end sock, for the price they were nice. They also had that little bit of extra padding on the sole that made my feet feel ever so slightly pampered with every step. To my dismay, my newly arrived Champion socks have been completely redesigned.

Pros:
(1) They aren't THINNER than a Hanes sock.

Cons:
(1) That little extra padding on the foot is gone

(2) They now have a (to me at least) very ugly logo on the top, middle of each sock

(3) The above mentioned logo isn't the same color on all the socks. Instead, you get 2 pairs each with a pink, purple, and blue logo. I have nothing against color, but when I buy 6 pairs of white socks I expect one of the benefits is to NOT have to match them up while doing laundry. Also, now if a hole appears in one sock (as it will) there are only a maximum of 2 other socks to match with the good one rather than 10. Of course this may not be an issue for many people especially if the sock is in a shoe (and thus the logo likely hidden), but I would still KNOW and couldn't do it lol.

(4) These socks now have a (once again, to me) very annoying 2.5 inch wide elastic band section that runs completely around the sock at the arch area. While I expect it is suppose to make the sock stay in place in shoes, I find it not only causes the sock to bunch more at my toe area (uncomfortable), but it also annoys me. It's like that annoying itch I get when wearing my watch on my other wrist. I had hoped I would grow accustomed to it with time, but after more than a week of forcing myself to wear these socks that doesn't seem likely.

(5) The new version twists on my foot. Of all the negatives this bothers me the most. I will put a new pair and within a few minutes it will be twisted 15 or more degrees on my foot.

This is the first sock I can recall owning where I can't wait to get them off. Someone else may find these more comfortable than I, but for me they aren't worth the discomfort. (1/5)