It seems to do its job. The watch I use it for is worn once a week and this winder keeps it going. The plastic insert that holds the watch does so securely unlike the soft cushion on my last winder where the watch tended to slip and slide all over the slot. It is not a silent runner, but it isn't so loud as to be distracting. Aesthetically, no one would call this a priceless heirloom, but it is ok, and its purpose is functional, not decorative. As to it's longevity, as I've only had it for a couple of weeks, I cannot speak to that. My last one lasted just short of two years, and that one was more expensive than this. I don't think these things are made to last unless you spend several hundred dollars. I don't want a winder that is more valuable than the watch it winds.