I own several Invicta watches.  You should know, that when you order an Invicta watch here, it comes in a nice bright yellow display case, with a price tag dangling on the watch.  This one has a tag reading "MSRP $695".  I have to tell you, I'm getting really tired of this little "game" Invicta is playing with these watches.  What does it mean to stick that price tag on a watch?  I'm BUYING them for under $100 here.  This one was like $75.  Just because you put a tag on a watch claiming "MSRP $695" doesn't mean a THING.
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If I were to review this at a "$695" cost, I'd say the watch is garbage, and a joke.
Since it is listed here at about $75 at the time of this writing, I'd still say it's overpriced.
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First off, it's a big watch.  FAT.  Rugged-feeling, sure.  The rubber band is the thickest I've seen on a watch.  The face is big too - you know what this watch looks like?  It looks like a watch my character on GTA 4 tried on in a store.  Seriously.  It's almost laughably large on my wrist, but I actually kind of like it.  It certainly makes a statement.  Whether that statement is "I have a cool watch" or "I have really skinny forearms" remains to be seen.
Second, I don't find the design to be very compelling.  It's almost ugly.  Straight up black rubber watch with this lime green numbers on it.  White digits on the bezel.  It's really not that attractive in person.
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This watch is nice enough, but it's too big for me.  It's also nowhere near the quality of a watch worth "$695 MSRP" as they suggest.  It's barely worth the price listed here.  I like it well enough, but I'd never buy it for myself again or buy it as a gift for anyone.