Ok...I read all the reviews and they consistently said to order larger than you normally wear. Well, they are right.  I normally wear an 11M in a merrell jungle moc and I ordered a whole size larger (12M) in the Simple Loaf.  Glad I did.  They fit great, just like my normal 11M.  Why this company is like that, go figure.  As long as everyone knows it, ok.
I have had the shoe two days, so i can't attest to its durability, but it looks solid.  The insole is VERY thick, like 3/4 inch from heel to arch. this makes the shoe wear shallow, but not uncomfortable. Just some getting used to.  Another insole would give you more instep height, an easy fix.  Overall, looks like it's gonna be great. These are really soft shoes, too. I just hope the canvas construction will last. i will revisit the reviews for an update after 3 months. Also, I have a wider foot, and these were very accomodating.