In this busy time, I find that I always "say" I'm going to take a minute to rejuvenate (pray, meditate, or just be quiet and drink a cup of tea) and at the end of the evening, I realize that I forgot to do any of those things.

The watch was designed on a whimsical idea--the 11:11 wish...but can be used for more than just a cute idea.  I use it to remember that always-forgotten-plan of a minute to wish, to meditate, or to take (as some people call it) that one-minute-tropical-vacation (in your mind).

It's not a super high-quality watch (but I'm sure that you're not comparing it with Gucci or Prada), but it is cute, and the design matches pretty much anything in your everyday wardrobe.  It's designed (in my opinion) for a young lady or teenage girl.

It's unobtrusive, comfortable, and the alarm isn't obnoxious, although you won't miss it, either.

For people with larger wrists, this might be uncomfortably tight, though.

Cute idea. Whimsical.  And for the over-busy (like me), it's a nice reminder of something more hopeful.