I'd recommend this for anyone looking for a fanny pack that is good for more active events. There's more fashionable bags out there, but this one is perfect for everyday use or something else where you'd use it casually. I bought this for shows and music festivals so I can keep my phone, wallet, and keys in there and still dance and run around without losing all my stuff. Also i was able to remove the jansport patch and put my own Beatles patch on there. So I really love it now.