OK, I don't know about "ever in the history of all lingerie", but certainly this bra is the most comfortable, supportive, yet sexy strapless bra I have ever even tried on. It's simple. But heck, it works. I'm not actually a huge Maidenform fan but I was getting desperate for a new strapless, and finally tried this, and just love it. It's comfortable enough to wear it all day without that horrible pressed-in-ribs feeling, but it still offers great support for my 36D figure. Not super low in front but for everything but crazy plunge-front tops, this works great. And you cannot beat this price. Jeez. I just spent three times as much on a Chantal and I don't like it half as much after wearing each a few times.