I wear size 7M in street shoes, and bought the 7M of the dancing shoes - fits perfectly. I was worried about the heel depth hitting my ankles like previous reviewers and while they are high on the side, my ankles were free from trouble. The color is not as bright as I had thought, but still a pretty red. The heels are cushioned, so they land quietly. I use them for salsa dancing - very nice. Now on the lookout for other shoes by this maker.