3.5 stars
In my mind this watch resembles a Seiko, but at $25 I can wear it for work (which is its intended purpose).

The details are a little cheap-looking, but I was not expecting much... knocked it down a star for a few unnecessary details that I would like see eliminated (e.g., "10 yr. battery" written on face, and faux rivets on edge).  From a distance it looks nice though.

I have about a 7" wrist, and this is the smallest face/band that I would want to wear.  I prefer I larger face and band which is why I knocked it down another 1/2 star.

The watch claims a ten years battery. If the battery lasts 2 years I will be happy with this purchase.

Update:
Sep. 09, 2013  - still working.

Update:
March 2014 - takes a lick in' keeps on tick in'.  Still working well. Would recommend.  Bumped up half star for reliability.

Update:
Dec. 2014- abused daily at work. Still going!

Update:
April 2015:
Watch still running strong, but pin on band just broke and band fell off wrist.  not bad for $25 watch, but time to replace now.