It is, literally, like wearing a porch umbrella on your head. For me, it's definitely something I'll wear to the beach, but not "around", because it's so extreme it'll look goofy anywhere normal.

But for the beach, it's perfect-heavy enough that it won't blow off your head, wide enough to shade your shoulders and back, and stylish enough that people will secretly envy you for having the guts to wear it and not get fried.

Way, way better than slathering yourself with white greasy goo all day long.